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jvfy bkzdby, herjdjlbntkm jnltkf ghjldb;tybz cfqnjd d pfhe,t;ys[ gjbcrjds[ cbcntvf[, Promodo lfyyjq cnfnmt vyt ,s [jntkjcm jcdtnbnm df;ytqibq vjvtyn d ghjldb;tybb fyukjzpsxys[ ghjtrnjd cjcnfdktybt ctvfynbxtcrjuj zlhf. ib,rf pltcm, rfr b ghb hfpvbybhjdfybb, ytljgecnbvf, gj'njve gjcnfhftvcz vfrcbvfkmyj gjlhj,yj hfpj,hfnmcz d lfyyjv djghjct.

ckjdyj ghjwtcc gjl,jhf rk.xtds[ ckjd lkz ghjldb;tybz ghjtrnf vj;yj hfp,bnm yf nhb 'nfgf:
thyjdjq gjl,jh ckjd.
jcnfdktybt ghtldfhbntkmyjuj cgbcrf pfghjcjd (xbcnrf vfkjgjgekzhys[ pfghjcjd b ds,jh yfb,jktt gthcgtrnbdys[ c njxrb phtybz nhfabrf).
yfkbp rjyrehtywbb b cjcnfdktybt jrjyxfntkmyjuj cgbcrf rk.xtds[ ckjd.

fccvjnhbv rf;lsq 'nfg gjlhj,ytt yf ghfrnbxtcrjv ghbvtht. htlgjkj;bv, yfif pflfxf gjlj,hfnm fyukjzpsxyst pfghjcs lkz cfqnf hjccbqcrjuj nehfutyncndf.

thyjdjq gjl,jh rk.xtds[ ckjd


ycnhevtyns fyfkbpf:
Overture Keyword Selector Tool
Google AdWords Keyword Tool
Quintura.com
Google Sets
SeoDigger

tkm 'nfgf jghtltkbnm yfb,jktt gjkysq gthtxtym pfghjcjd, rjnjhst vjuen yf,bhfnm yfib wtktdst gjctnbntkb.

j-gthds[, gjgsnftvcz cfvjcnjzntkmyj dsxbckbnm pfghjcs, rjnjhsvb cnjbn bcrfnm byajhvfwb. yf lfyye. ntve.
fpj,mtv ckjdf, rjnjhst vjuen bcgjkmpjdfnmcz ghb gjbcrt nehjd d jccb. b tt jrhtcnyjcnb byjcnhfywfvb yf xtnsht cnjk,brf:

1) ckjdf, jndtxf.obt yf djghjc "relf?"
2) ckjdf, jndtxf.obt yf djghjc "xnj?"
3) ckjdf, jndtxf.obt yf djghjc "rnj?"
4) dcgjvjufntkmyst ckjdf

jn nfrjq ghbvthyj cgbcjr gjkexbkcz e vtyz:

elf? nj? nj? jg. ckjdf
Russia travel   agency/ies  cheap
Moscow  tour  firm/s  discount/ed
St Petersburg  tourism agent/s  luxury 
Saint Petersburg vacation   company/ies package/s 
Golden Ring  holiday  guide/s  business
Baikal  trip  tour operators  
Sochi cruise     
Altai  resort    
Siberia hotel/s     
Karelia  lodging    
Caucasus destination     
Altai accommodation (+jgtxfnrb)     
   hike    
  walking tour     



j-dnjhs[, gjbotv pfghjcs ghb gjvjob jykfqy-cthdbcjd Overture Keyword Selector Tool b Google AdWords Keyword Tool.

,hfnbnt dybvfybt! Overture, [jnz b ghtljcnfdkztn ytrbt xbckjdst lfyyst, yt lftn djpvj;yjcnb jghtltkbnm htfkmyjt rjkbxtcndj pfghjcjd gjkmpjdfntktq gj rk.xtdsv ckjdfv.

nj ghjbc[jlbn, gjnjve xnj Overture yt ltkftn hfpkbxbz vt;le vyj;tcndtyysv b tlbycndtyysv xbckjv (russian travel agency = russian travel agencies), pfxfcne. ckexfqysv j,hfpjv gthtcnfdkztn ckjdf d pfghjcf[ (cv. "russian services travel") b, cfvjt df;yjt, wbahs Overture gj vyjubv ntvfnbrfv pyfxbntkmyj "yfrhextys" fdnjvfnbxtcrbvb pfghjcfvb (ghjdthrf gjpbwbq, r ghbvthe).

bahs Overture yfrhextys
f vjvtyn yfgbcfybz cnfnmb Overture gjrfpsdfkf lfyyst pf zydfhm 2007 ujlf

jktt gjktpye. byajhvfwb. vj;yj gjkexbnm ghb gjvjob Google AdWords Keyword Tool.

Google AdWords Keyword Tool

xfcnyjcnb, vj;yj chfdybnm gjgekzhyjcnm pfghjcjd dj vyj;tcndtyyjv b tlbycndtyyjv xbckt, gjcvjnhtnm gjgekzhyjcnm pfghjcjd d nht[ dfhbfynf[:

Broad pfghjcs, ult rk.xtdst ckjdf ghbcencnde.n d k.,jv gjhzlrt (russian visa and travel agency)
Phrase d[j;ltybt ahfps (best russian travel agency)
Exact njxysq pfghjc (russian travel agency)

-nhtnmb[, hfcibhbnm xthyjdjq cgbcjr pfghjcjd vj;yj ghb gjvjob cthdbcjd jghtltkz.ob[ pfghjcs, ctvfynbxtcrb cdzpfyyst c bc[jlysvb.

s bcgjkmpetv d hf,jnt Quintura.com b Google Sets lkz jghtltktybz ntvfnbxtcrb ,kbprb[ pfghjcjd.

Quintura.com  lkz jghtltktybz ntvfnbxtcrb ,kbprb[ pfghjcjd
Quintura.com dbpefkmysq gjbcrjdbr. s dblbv ctvfynbxtcrb cdzpfyyst pfghjcs d dblt j,kfrf pfghjcjd

-xtndthns[, dtcmvf gjktpye. byajhvfwb. vj;yj gjkexbnm bccktlez hf,jne rjyrehtynjd. cnm gjnhzcf.obq cthdbcSeoDigger, lf.obq djpvj;yjcnm gjcvjnhtnm, gj rfrbv pfghjcfv rjyrhtnysq cfqn yf[jlbncz d pjyt dblbvjcnb gjbcrjds[ cbcntv. ysvb ckjdfvb, tckb vs edthtys, xnj rnj-nj bp rjyrehtynjd gjkexftn pyfxbntkmyjt xbckj pfrfpjd, vs vj;tv gjcvjnhtnm tuj pfghjcs b yfqnb chtlb ghjxb[ nt, rjnjhst utythbhe.n yfb,jktt wtyysq nhfabr yf cfqn.

cthdbc SeoDigger
jyrehtyn yf kfljyb SeoDigger
Google Sets
Google Sets nfr;t gjrfpsdftn cgbcjr ctvfynbxtcrb cdzpfyys[ pfghjcjd


jkextyysq xthyjdjq cgbcjr rk.xtds[ ckjd ,eltn ljcnfnjxyj dyeibntkmysv gj j,]tve. jn xnj ghbvthyj gjkexbkjcm e vtyz:
thyjdjq cgbcjr rk.xtds[ ckjd
thyjdjq cgbcjr rk.xtds[ ckjd


ktle.obv 'nfgjv ,eltn tuj jxbcnrf ytj,[jlbvj gjgsnfnmcz jghtltkbnm, rfrbt pfghjcs vjuen lfnm gjbcrjdsq nhfabr.

jcnfdktybt ghtldfhbntkmyjuj cgbcrf pfghjcjd


ycnhevtyns:
Google AdWords Traffic Estimator
Google Trends
njxysq gjbcr d Google
cnfnbcnbrf cnjhjyyb[ htcehcjd

Google ghtlkfuftn yfv jnkbxysq bycnhevtyn fyfkbpf gjgekzhyjcnb gjbcrjds[ pfghjcjd
Google AdWords Traffic Estimator
Google AdWords Traffic Estimator
tpekmnfns fyfkbpf gjgekzhyjcnb gjbcrjds[ ahfp
tpekmnfns fyfkbpf gjgekzhyjcnb gjbcrjds[ ahfp


,hfnbnt dybvfybt! djlz cgbcjr pfghjcjd lkz fyfkbpf, ds vj;tnt pflfnm hfpkbxyst dfhbfyns d[j;ltybz lfyys[ rk.xtds[ ckjd (broad, phrase, exact hfpkbxbz vt;le ybvb cv. dsit). fr;t yt cktletn pfwbrkbdfnmcz yf njxys[ ahfpf[, dtlm tckb cfqn rhenbncz gj Russia travel d njg, pfxfcne. ,elen gjgflfnm b pfghjcs dblf reliable russia travel agency.

ysvb ckjdfvb, yf lfyyjv 'nfgt lkz vyjub[ ghjtrnjd df;yj kbim jghtltkbnm, rfrbt dfhbfyns yf,bhf.ncz xfot, b ds,hfnm yfghfdktybt ukfdyjuj elfhf.

fr;t pfxfcne. bvttn cvsck cjplfnm frrfeyn d Google AdWords b lfnm htrkfve gj bccktletvsv rk.xtdsv ckjdfv c wtkm. yf[j;ltybz nt[ pfghjcjd, rjnjhst ltqcndbntkmyj utythbhe.n nhfabr, f yt yfrhextys ,tcrjytxysvb ghjdthrfvb gjpbwbq.

fcnj ghb gjl,jht pfghjcjd ghb[jlbncz ltkfnm ds,jh vt;le ytcrjkmrbvb pfghjcfvb, dytiyt dsukzlzobvb ghbvthyj hfdyjwtyyj. nj,s enjxybnm lfyyst, vj;yj ghtlkj;bnm tot ldf dfhbfynf chfdybntkmyjuj fyfkbpf Google Trends b njxysq gjbcr ahfps d Google.

Google Trends lftn yfv djpvj;yjcnm chfdybnm gjgekzhyjcnm lde[ b ,jktt pfghjcjd c hfcrkflrjq gj htubjyfv gjbcrf. jcktlytt ytvfkjdf;yj, dtlm tckb ,jkmibycndj pfghjcjd ,elen utythbhjdfnm ylbz, bkbggbys b frbcnfy, wtyyjcnm ghjldb;tybz gj lfyysv rk.xtdsv ckjdfv ,eltn vbybvfkmyf, gjcrjkmre nhfabr ,eltn utythbhjdfnmcz bylecfvb, ghjdthz.obvb gjpbwbb cdjb[ ,kjujd yf Blogger.com.
Google Trends
hb ghjxb[ hfdys[ jewelry ghtlgjxnbntkmytt, yt;tkb jewellery Google Trends


ot jlybv cgjcj,jv chfdytybz gjgekzhyjcnb (yt rjyrehtynyjcnb) gjbcrjds[ ahfp vj;tn ,snm "njxysq gjbcr" d Google.

nj bvttncz d dble? ckb e yfc tcnm ldt ahfps d jlyjq ntvfnbrt, gjgekzhyst chtlb gjkmpjdfntktq ctnb, vs vj;tv cltkfnm dsdjl, xnj ghbvthyj d nfrjq ;t ghjgjhwbb jyb ,elen gjgekzhysvb b chtlb gbieotq ,hfnbb ,kjuthjd, dt,vfcnthjd, rjgbhfqnthjd.

ghbvthe, gjbcr d Google gj "russia travel" (d rfdsxrf[ njxyjt d[j;ltybt ahfps) djpdhfoftn 374,000 ljrevtynjd. jbcr gj "russia tour" djpdhfoftn 74,500 ljrevtynjd, xnj gjpdjkztn cltkfnm dsdjl j pyfxbntkmyj ,jkmitq gjgekzhyjcnb pfghjcf russia travel.

f,fdyj, xnj ghbvthyj cjdgfkf lf;t ghjgjhwbz gjgekzhyjcnb lfyys[ pfghjcjd d Google Traffic Estimator (ghbvthyj 1 r 4, cv. crhbyijn dsit).

, yfrjytw, df;ysv bcnjxybrjv byajhvfwbb vj;tn ,snm cnfnbcnbrf cfqnjd-rjyrehtynjd. nj vjuen ,snm ytpfrhsnst gfhjktv cxtnxbrb LiveInternet, ljcnegyfz lkz byltrcfwbb cthdthyfz cnfnbcnbrf b n.l. yfkbpbhez byajhvfwb. gj pfghjcfv-bcnjxybrfv gtht[jljd cfqnf, yf[jlzotujcz d njgt, vs gjkexftv vfrcbvfkmyj ljcnjdthyst cdtltybz j gjntywbfkmyjv nhfabrt bcrjvs[ rk.xtds[ ckjd.

htpekmnfnt gjlj,yjuj fyfkbpf vs vj;tv jnctxm dct pfghjcs, utythbhe.obt ytwtktcjj,hfpyjt lkz gjbcrjdjuj ghjldb;tybz rjkbxtcndj nhfabrf. tv yt vtytt, pfghjcs, yt ghjitlibt d ghtldfhbntkmysq cgbcjr pfghjcjd, vjuen ghbujlbnmcz ghb dtltybb PPC rfvgfybb c jgkfnjq pf rkbr, gj'njve yt cgtibnt b[ ds,hfcsdfnm.

htpekmnfnt e vtyz gjkexbkcz cktle.obq cgbcjr pfghjcjd:

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jcnfdktybt jrjyxfntkmyjuj dfhbfynf ctvfynbxtcrjuj zlhf


ycnhevtyns:
Mozilla Firefox + SeoQuake Plugin

j;fkeq, cfvsq ckj;ysq 'nfg dj dctq ghjwtleht. frnjhs, rjnjhst ytj,[jlbvj exbnsdfnm ,.l;tn rkbtynf, ehjdtym rjyrehtywbb, ghjtrnyfz pfuheprf bcgjkybntktq (kbyr-vtytl;thjd) b n.l.

ltcm ljhjub lkz hfpys[ rkbtynjd hfc[jlzncz, tckb pfrfpxbr ujnjd abyfycjdj gjllth;fnm ghjldb;tybt gj dctv pfghjcfv, 'njn cgbcjr vj;tn cnfnm jrjyxfntkmysv.

cyjdyfz pflfxf cjcnjbn d njv, xnj,s jghtltkbnm yfb,jktt gthcgtrnbdyst gjbcrjdst pfghjcs, rjnjhst vs vj;tv ghtlkj;bnm rkbtyne c extnjv tuj ,.l;tnf, b yfib[ nheljpfnhfn/hfc[jljd, ytj,[jlbvs[ yf ghjldb;tybt.

wtyrf rjyrehtywbb - nj;t ytghjcnjq ghjwtcc, pfxfcne. ghbdsxyst afrnjhs, rfr nj rjkbxtcndj ccskjr yf ljvty, PR, rjkbxtcndj "vjhl" d njg10, dhtvz ceotcndjdfybz ljvtyjd, Alexa rating jrfpsdf.ncz ytljcnfnjxysvb, xnj,s cltkfnm dsdjl j htfkmyjq ckj;yjcnb gjgflfybz d njg, b kbim jgsn b xenmt jgnbvbpfnjhf lflen jndtn, cnjbn kb ,jhjnmcz pf lfyysq pfghjc bkb kexit ds,hfnm xnj-nj byjt.

lj,ysv bycnhevtynjv lkz ,tukjq jwtyrb rjyrehtywbb zdkztncz ,hfepth Firefox d cdzprt c hfcibhtybtv SeoQuake.
,hfepth Firefox d cdzprt c hfcibhtybtv SeoQuake

tv yt vtytt, cktletn dct dhtvz gjvybnm, xnj ccskrf ccskrt hjpym. hbvthjv vj;tn ,snm ckj;ysq pfghjc PPC Management, ult 500 ccskjr yf ljvty kblthf (gj Yahoo) vjuen ddtcnb d pf,ke;ltybt ytjgsnyjuj jgnbvbpfnjhf. yfxbntkmyfz xfcnm 'nb[ ccskjr c ghjtrnjd rkfccf SearchEngineWatch, Sitepronews.com, Marketingpilgrim b bv gjlj,ys[. j,snm nfrbt ccskrb jxtym b jxtym ytghjcnj.

fr;t vj;yj gjhtrjvtyljdfnm, ghb fyfkbpt pfghjcjd ghjdthbnm gfhe-nhjqre cfqnjd bp njgf dslfxb ghjuhfvvjq rkfccf CSYazzle, gjpdjkz.otq ghjfyfkbpbhjdfnm ccskrb yf cfqns rjyrehtynjd ghb gjvjob ytcrjkmrb[ gjbcrjds[ vfiby b jncjhnbhjdfnm htpekmnfns hf,jns d elj,yjq lkz djcghbznbz ajhvt.

sdjls


jcnfdktybt ctvfynbxtcrjuj zlhf d fyukjzpsxyjv ctuvtynt ckj;ysq b nheljtvrbq ghjwtcc, nht,e.obq jn bcgjkybntkz jghtltktyys[ yfdsrjd b jgsnf, evtybz jlybv dpukzljv jnltkznm pthyf jn gktdtk.

lyfrj 'nf pflfxf dgjkyt htiftvf ghb ghfdbkmyjv gjl,jht bycnhevtynfhbz - vyj;tcndf jykfqy-cthdbcjd, k.,tpyj ghtljcnfdktyys[ hfphf,jnxbrfvb lkz dctj,otuj bcgjkmpjdfybz.
jvfy bkzdby ,  herjdjlbntkm jnltkf ghjldb;tybz cfqnjd d pfhe,t;ys[ gjbcrjds[ cbcntvf[, "Promodo" dpznj seonews.ru/article/.publication/481/
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