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Сjlth;fybt

1. Вdtltybt d ghj,ktve
2. Пjcnfyjdrf pflfxb
3. Пhtlgjcskrb, ghtlgjkj;tybz b ghj,ktvs
4. Дfyyst b b[ j,hf,jnrf
5. Рtpekmnfns
6. О,ce;ltybt htpekmnfnjd
7. Зfrk.xtybt

Вdtltybt d ghj,ktve

Пhb j,ce;ltybb ghtlsleotq cnfnmb, gjcdzotyyjq hfcghtltktyb. ccskjxys[ ,.l;tnjd gj ntvfnbrfv b enjxytybq r ytq, cnfkj gjyznyj, xnj yb cevvfhysq ,.l;tn ntvfnbxtcrjq he,hbrb, yb rjkbxtcndj cfqnjd d ytq, yb vfrcbvfkmysq ,.l;tn, hfc[jletvsq yf ghjldb;tybt, yt zdkz.ncz [jhjitq vtnhbrjq rjyrehtywbb chtlb cfqnjd lfyyjq ntvfnbrb.

Кjytxyj, jghtltkbnm rjyrehtywb.jlybv pyfxtybtv crjhtt dctuj ytdjpvj;yj. В nj ;t dhtvz, bvtz lfyyst gj xfcnjnfv pfghjcjd d gjbcrjds[ cbcntvf[ vj;yj lj,fdbnm tot jlyj bpvthtybt — «cnjbvjcnm ghbdktxtybz gjctnbntkz SEO-vtnjlfvb», ye;yj dctuj kbim hfpltkbnm dct hfc[jls yf ghjldb;tybt cfqnjd lfyyjq ntvfnbrb yf gjbcrjdsq nhfabr d lfyyjq ntvt.

Тfrjq gjl[jl vj;tn gjpdjkbnm, yfghbvth, chfdybdfnm SEO-vtnjls c lheubvb cgjcj,fvb gjkextybz wtktds[ gjctnbntktq, nfrbvb rfr rjyntrcnyfz htrkfvf

Пjcnfyjdrf pflfxb

Дjgecnbv, vs bvttv ljcnfnjxyj gjkyst lfyyst j ntrcnf[ pfghjcjd d hjccbqcrbt gjbcrjdbrb b b[ xfcnjnf[ (f vs b[ bvttv). Тtrcns pfghjcjd vs vj;tv jnrkfccbabwbhjdfnm gj ntvfnbrfv ntv ;t cgjcj,jv, rjnjhsv rkfccbabwbhjdfkb ntrcns ccskjr (cv. xenm ,jktt gjlhj,yjt jgbcfybt d j,ce;ltybb cnfnmb).

В htpekmnfnt cevvbhjdfybz htpekmnfnjd ntvfnbxtcrjq rkfccbabrfwbb vs gjkexbv:

• jhbtynbhjdjxysq nhfabr c gjbcrjds[ cbcntv lkz rf;ljq bp ntvfnbr;
• jwtyre rjkbxtcndf hfpys[ gjbcrjds[ pfghjcjd lkz rf;ljq bp ntvfnbr;

Эnb lfyyst bynthtcys b cfvb gj ct,t, rhjvt njuj b[ vj;yj cjgjcnfdbnm c ,.l;tnfvb yf ghjldb;tybt cfqnjd njq ;t ntvfnbrb b nfrbv j,hfpjv jwtybnm cnjbvjcnm gjkextybz gjkmpjdfntkz bp gjbcrjdjq vfibys.

Пhtlgjcskrb, ghtlgjkj;tybz b ghj,ktvs

Тhfabr c gjbcrjdjq cbcntvs yf lfyysq cfqn gj rjyrhtnyjve gjbcrjdjve pfghjce pfdbcbn jn

• xfcnjns pfghjcf
• «rj'aabwbtynf gjpbwbb» — xtv dsit cfqn d dslfxt, ntv ,jkmit ,eltn nhfabr
• «rj'aabwbtynf rfxtcndf cybggtnf» - xtv ,jkmit cybggtn cjjndtncndetn j;blfybzv gjkmpjdfntkz (pflfdituj rjyrhtnysq pfghjc), ntv ,jkmit ifyc gtht[jlf yf cfqn.

Кfr gjrfpsdf.n hf,jns, gj vfccjdjve bpextyb. gtht[jljd c gjbcrjdbrjd, ghjbpdtltybt lde[ gjcktlyb[ gfhfvtnhf bvttn hfp,hjc yf gjhzlrb, gj'njve ghjuyjpbhjdfnm nhfabr gj rjyrhtnyjve pfghjce yf rjyrhtnysq cfqn — xthtpdsxfqyj ckj;yj (xtv dsit cfqn d dslfxt, ntv ,jkmit nhfabr, yj rjkbxtcndtyysq ghjuyjp lfnm xthtpdsxfqyj ckj;yj). В nj ;t dhtvz, lkz vyj;tcndf cfqnjd yf cnhfybwt dslfxb lfnm ghjuyjp pyfxbntkmyj ghjot, b,j yf rfrjq-nj (jlby bkb ytcrjkmrj) gjkmpjdfntkm gjxnb j,zpfntkmyj gthtqltn.

Оcyjdyfz bltz yfituj bccktljdfybz jcyjdfyf yf cktle.ob[ ghtlgjkj;tybz[:

• gjkmpjdfntkm pflftn pfghjc gjbcrjdjq vfibyt, ntvfnbre 'njuj pfghjcf vs vj;tv hfcgjpyfnm (pfghjcs c ythfcgjpyfyyjq ntvfnbrjq vs yt exbnsdftv);
• gjbcrjdfz vfibyf dslftn tve cnhfybwe htpekmnfnjd (ccskrb yf 10 cfqnjd), gjkmpjdfntkm e[jlbn yf jlby bkb ytcrjkmrj bp yfqltyys[ cfqnjd;
• vs ghtlgjkfuftv, xnj ntvfnbrf pfghjcf b ntvfnbrf yfqltyys[ cfqnjd cjdgflf.n;
• vs ghtlgjkfuftv, xnj gjbcrjdsq nhfabr gjkexf.n cfqns, rjnjhst ghjldbuf.ncz gj pfghjcfv njq ;t ntvfnbrb, xnj b ntvfnbrf pfghjcf gjkmpjdfntkz.

Вct 'nb ghtlgjkj;tybz — ljcnfnjxyj cjvybntkmyst, gj'njve cktletn b[ j,celbnm (d njv ;t gjhzlrt, d rfrjv jyb gthtxbcktys).

Кfxtcndj jghtltktybz ntvfnbr pfghjcjd

Дkz ntrcnjd gjbcrjds[ pfghjcjd ljcnbuyenf ceotcndtyyj vtymifz gjkyjnf hfcgjpyfdfybz (cv. yb;t), xtv lkz ntrcnjd ccskjr. Эnj vj;tn cdzpfyj rfr c cjlth;fybtv cfvb[ pfghjcjd (gjkmpjdfntkb xfcnj boen jxtym cnhfyyst dtob), nfr b c ytgjkyjnjq ,fps lfyys[ hfcgjpyfdfybz.

Мs gjlhfpevtdftv, xnj hfcgjpyfyyst pfghjcs ljcnfnjxyj ghtlcnfdbntkmys jnyjcbntkmyj dctuj vyj;tcndf pfghjcjd. Рtpekmnfns ghjcvjnhf rfxtcndf hfcgjpyfdfybz lkz cfvs[ dscjrjxfcnjnys[ pfghjcjd gjrfpsdf.n xnj 'nj nfr, d nj ;t dhtvz vjuen ceotcndjdfnm jnltkmyst eprbt he,hbrb, ult rfxtcndj hfcgjpyfdfybz ,eltn dtcmvf ybprbv.

«Кjydthcbz» d gjbcrjdbrjds[ vfibyf[

Пjl rjydthcbtq (ljktq rjydthcbb) gjybvf.n jnyjitybt felbnjhbb, cjdthibditq wtktdjt ltqcndbt (gjregrf,pfrfp, gjlgbcrf) rj dctq felbnjhbb cfqnf. Дkz gjbcrjds[ vfiby wtktdjt ltqcndbt — 'nj gtht[jl gjkmpjdfntkz yf yfqltyysq cfqn. В pfdbcbvjcnb jn nbgf gjbcrjdjuj pfghjcf b rfxtcndf htpekmnfnjd gjbcrf , rjkbxtcndj jnrhsdftvs[ gjkmpjdfntktv cfqnjd ,eltn jnkbxfnmcz. Дjcnfnjxyj jxtdblyj, xnj rj'aabwbtyn rjydthcbb yt ,eltn cbkmyj vtymit, xtv 1 ([jnz ,s jlby htpekmnfn j,sxyj ,sdftn jnrhsn) b yt ,eltn ,jkmit, xtv xbckj htpekmnfnjd yf cnhfybwt gjbcrf (rfr ghfdbkj, 10). Пjgsnrb ltnfkmyjuj bccktljdfybz egbhf.ncz d juhjvysq hfp,hjc htpekmnfnjd. В lfyyjv bccktljdfybb rj'aabwbtyn rjydthcbb ghbyzn hfdysv 2.0, [jnz 'nj cbkmyjt eghjotybt rfhnbys.

Тfrbv j,hfpjv, yf rf;lsq gjkmpjdfntkmcrbq gjbcrjdsq pfghjc vs j;blftv ldf gtht[jlf yf cfqns.

Нtcjdgfltybt ntvfnbrb pfghjcf b ntvfnbrb cfqnf

Дjcnfnjxyj kturj ghblevfnm ghbvth, rjulf ntvfnbrf pfghjcf zdkztncz ceotcndtyyj ,jktt j,otq, xtv ghjldbuftvst gj 'njve pfghjce cfqns. Нfghbvth, yfdzpibq d pe,f[ «lbpfqy» — ntvs e 'njuj pfghjcf djj,ot ytn (ckbirjv j,obq), f SEO-cgtwbfkbcns ghjldbuf.n gj 'njve pfghjce ghtbveotcndtyyj Web-lbpfqy.

Мs ghtlgjkfuftv, xnj pfghjcs nfrjuj nbgf yt bcrfpzn j,otq rfhnbys

Рfcghtltktybt nhfabrf gj cfqnfv

Дjcnfnjxyj jxtdblyj, xnj hfcghtltktybt gjbcrjdjuj nhfabrf gj cfqnfv ,eltn jxtym hfpysv lkz hfpys[ ckexftd ('nj gjldth;lftncz b bccktljdfybzvb gjdtltybz felbnjhbb gjbcrjds[ vfiby):

• Нfdbufwbjyyst pfghjcs (yfpdfybz rjyrhtnys[ rjvgfybq b n.g.) ghbdtlen d [jhjitv ckexft r jlyjve gtht[jle (bcrjvsq cfqn yfqlty b gjrfpfy yf gthdjq cnhfybwt).
• Иyajhvfwbjyyst pfghjcs d bltfkmyjv ckexft lflen jlby gtht[jl, tckb gjkmpjdfntkm yt yfitk eljdktndjhz.otq tuj byajhvfwbb gj 'njve gtht[jle — ,elen lheubt gtht[jls, f pfntv gthtajhvekbhjdrf pfghjcf.
• Тhfypfrwbjyyst pfghjcs vjuen lfnm vyj;tcndj gtht[jljd (gjkmpjdfntkm jnrhsk dct yfqltyyst ghfqc-kbcns b chfdybdftn wtys b eckjdbz).

У fdnjhf ytn lfyys[ gj hfcghtltktyb. nbgjd pfghjcjd gj ntvfnbrfv. Бscnhfz jwtyrf hfpvthjd ghj,ktvs lkz ntvfnbrb «,fyr» gjrfpfkf, xnj yfdbufwbjyys[ pfghjcjd gjhzlrf nhtnb (ljkz dpdtityf yf xfcnjns) — cghfibdf.n yfpdfybz rjyrhtnyjuj ,fyrf, xfcnj c enjxytybzvb («rehcs dfk.n c,th,fyr»), yj jnkbxfnm fdnjvfnbxtcrb nbgs pfghjcjd fdnjh gjrf yt evttn.

Пhjldb;tybt cfqnjd d gjbcrjds[ vfibyf[ — 'nj hf,jnf c nhfypfrwbjyysvb pfghjcfvb (rjulf gjkmpjdfntk. ytn hfpybws, jnrelf gjkexbnm byajhvfwb.). Кjytxyj, pf,sdfnm j gthds[ lde[ nbgf[ pfghjcjd ytkmpz, gj'njve ,eltv b[ buyjhbhjdfnm.

Нj b lkz nhfypfrwbjyys[ pfghjcjd dct yt ckbirjv ghjcnj. Оxtdblyj, xnj ceotcndetn ibhjrbq cgtrnh dfhbfynjd vt;le ldevz rhfqybvb gjpbwbzvb:

• Чbckj pyfxbvs[ pfghjcjd ytdtkbrj (ghtckjdenst «gkfcnbrjdst jryf»). В ghtltkmyjv ckexft jlyjuj wtktdjuj pfghjcf, gthdfz ltcznrf cfqnjd bp gjbcrjdjq dslfxb pf,bhftn dtcm nhfabr.
• Чbckj pyfxbvs[ pfghjcjd dtkbrj, gj rf;ljve pfghjce yf[jlzncz hfpyst cfqns. В ghtltkmyjv ckexft dct cfqns ntvfnbrb ltkzn gjbcrjdsq nhfabr vt;le cj,jq gjhjdye.

Тfr rfr ytn ybrfrjq djpvj;yjcnb ghjfyfkbpbhjdfnm dc. dslfxe gj ltcznrfv vbkkbjyjd pfghjcjd (lf b dslfxf rf;le. ytltk. vtyztncz), ,eltv bc[jlbnm bp nfrjuj ghtlgjkj;tybz: gjbcrjdsq nhfabr ghjgjhwbjyfkty ,.l;tne yf ghjldb;tybt. Кjytxyj, 'nj ghtlgjkj;tybt ytdthyj, rfrbt-nj SEO-cgtwbfkbcns hf,jnf.n kexit, rfrbt-nj — phz c;buf.n ,.l;tns, yj kexituj e yfc ytn.

Пjvbvj 'njuj, vs ghtlgjkfuftv, xnj cfqns yt gjnhfnbdibt yb wtynf yf ghjldb;tybt ntvfnbxtcrjuj nhfabrf yt gjkexf.n. Нf ctujlyziybq ltym 'nj dthyj njkmrj lkz dtcmvf rjvvthxtcrb[ ntvfnbr, yj bvtyyj d yb[ b ghjbc[jlzn jcyjdyst ,bnds pf gjkmpjdfntkz.

Дfyyst b b[ j,hf,jnrf

В rfxtcndt bc[jlys[ lfyys[ ,skb dpzns:

• Дjcnfnjxyj cdt;bt lfyyst j xfcnjnt ,jktt xtv 10 vky. pfghjcjd r gjbcrjdsv cbcntvfv c cevvfhyjq xfcnjnjq d cjnyb vbkkbjyjd.
• Пhjuhfvvf «Сtvfynbxtcrjt Зthrfkj» c ,fpjq lfyys[ lkz hfcgjpyfdfybz cdth[rjhjnrb[ ntrcnjd).
• Дfyyst j hfcghtltktybb ccskjxys[ ,.l;tnjd (ccskrb c 55 nsczx ukfdys[ cnhfybw) gj ntvfnbrfv (cv. ghtlsleoe. cnfnm. b ljgjkytybt r ytq).

Нjhvbhjdrf lfyys[

Кfr pyf.n dct jgnbvbpfnjhs, cjjnyjitybt xfcnjn pfghjcjd cbkmyj hfpkbxftncz lkz hfpys[ gjbcrjds[ cbcntv (yfghbvth, Rambler boen d Яyltrct cjnyb nsczx hfp d vtczw b ghfrnbxtcrb yt boen d Рfv,ktht). У fdnjhf ytn lfyys[ lkz ghjdtltybz rjhhtrnyjq rjhhtrwbb bvt.ob[cz lfyys[, gj'njve ghtlgjkfuftncz, xnj jnyjcbntkmyst xfcnjns gj ntvfnbrfv jnkbxfnmcz yt ,elen.

Иvt.obtcz lfyyst yjhvbhjdfys yf j,obq gjbcrjdsq nhfabr Рeytnf d vft 2007 ujlf: ghb,kbpbntkmyj 400 vky gjbcrjds[ pfghjcjd b 800 vky. gtht[jljd yf cfqns pf vtczw. Бjkmit xtv yf gjkgjhzlrf vs yt jib,tvcz: gj lfyysv liveinternet (cwskrj) rjkbxtcndj gtht[jljd ,skj jn 400 vky.(tckb cxbnfnm njkmrj hjccbqcrb[ gjkmpjdfntktq) lj 540 vky (tckb cxbnfnm dct[ gjkmpjdfntktq), f j[dfn LiveInternet lfktrj yt 100%.

Пjkyjnf b njxyjcnm

Пjkyjnf hfcgjpyfdfybz ntvfnbr pfghjcjd cjcnfdbkf

• 56% ,tp extnf xfcnjn pfghjcjd (pfghjcs «htathfn» b «0x2485743» bvt.n jlbyfrjdsq dtc);
• 60% c extnjv xfcnjn.

Пjckt elfktybz ytbynthtcys[ d lfyyjv bccktljdfybb utjuhfabxtcrb[ he,hbr, gjkyjnf cybpbkfcm lj 55% (c extnjv xfcnjn pfghjcjd).

Пhb 'njv, lkz 8% pfghjcjd (c extnjv xfcnjns) hfcgjpyfkjcm ,jktt jlyjq ntvfnbrb. Чfcnjns nfrb[ pfghjcjd hfcghtltkzkbcm gj ntvfnbrfv gjhjdye.

Вctuj ,skj hfcgjpyfyj xenm ,jktt 1600 ntvfnbr, xnj ytcrjkmrj ,jkmit, xtv hfcgjpyfyys[ ntvfnbr e cfqnjd (1500).

Рtpekmnfns

Пjcvjnhbv cyfxfkf yf hfcghtltktybt xfcnjn pfghjcjd, lkz rjnjhs[ elfkjcm hfcgjpyfnm ntvfnbre, gj he,hbrfv dth[ytuj ehjdyz.

Тf,kbxrf ljcnfnjxyj ytj;blfyyfz. Нfghbvth, ntvf Эrjyjvbrf zdkztncz kblthjv gj ,.l;tnfv yf ghjldb;tybt (jrjkj xtndthnb ,.l;tnjd) b kbim yf 4-v vtcnt gj gjkmpjdfntkmcrjve bynthtce. Аdnjvj,bkmyfz ntvf ytcrjkmrj gjgekzhytt «Дjvf b jabcf» e gjkmpjdfntktq, yj d 4 hfpf jncnftn gj ,.l;tnfv yf ghjldb;tybt e dkfltkmwtd cfqnjd.

Сhtlb gthtxbcktyys[ he,hbr yfv jcj,tyyj bynthtcyf ntvf «Сgjhn» — 'nj jnyjcbntkmyj eprfz ntvfnbrf, j,]tlbyz.ofz b yjdjcnyst cfqns b bynthytn-vfufpbys b afy-rke,s b vyjuj dctuj tot. Пj lfyysv LiveInternet, ntvfnbrf Сgjhn gjkexbkf d vft 2007 ujlf xenm vtytt 8 vky. gtht[jljd c gjbcrjds[ vfiby. Нfif nf,kbxrf lftn 5.5 vky. pfghjcjd, n.t. vs vj;tv j;blfnm jrjkj 11 vky. gtht[jljd. С extnjv yt cnjghjwtynyjuj j[dfnf LiveInternet, vs vj;tv cxbnfnm, xnj yfib lfyyst gj[j;b yf htfkmye. ;bpym (c njxyjcnm. d gjkgjhzlrf)

Сnjbvjcnm gjctnbntkz gj ntvfnbrfv

Пhbdtltyyst yb;t lfyyst bvt.n jlbyfrjdsq ajhvfn, yj jncjhnbhjdfys gj hfpysv gfhfvtnhfv. Рfccvfnhbdf.ncz njkmrj he,hbrb 3-4 ehjdyz (jnltkmyj), rjnjhst ljcnfnjxyj njxyj jghtltkz.n ntvfnbre cfqnf/pfghjcf. Вct gfhfvtnhs yb;tkt;fob[ he,hbr ghbgbcfys r he,hbrt, gjrfpfyyjq d nf,kbwt.

Оcnfkmyst gfhfvtnhs, drk.xtyyst d nf,kbws nfrjds:

• Кjkbxtcndj gtht[jljd c gjbcrjds[ vfiby — vtczxysq nhfabr c gjbcrjds[ cbcntv Рeytnf, jwtytysq bc[jlz bp rj'aabwbtynf rjydthcbb 2. Уrfpsdftncz lkz he,hbrb b dct[ gjlhe,hbr d cevvt.
• Кjkbxtcndj pfghjcjd — rjkbxtcndj hfpys[ gjbcrjds[ pfghjcjd lkz ntvfnbrb b dct[ gjlntvfnbr.
• Кjkbxtcndj cfqnjd — rjkbxtcndj cfqnjd lfyyjq ntvfnbrb (lfyyst dpzns bp ghtlsleotq cnfnmb (cwskrj)).
• Сcskjxysq ,.l;tn — j,obq ccskjxysq ,.l;tn lkz cfqnjd ntvfnbrb (lfyyst jnnelf ;t).
• Оwtyrf cnjbvjcnb gjctnbntkz — gjkextyf gentv ltktybz j,otuj ccskjxyjuj ,.l;tnf yf gjbcrjdsq nhfabr.

Тtvfnbrb c vfrcbvfkmysv gjbcrjdsv nhfabrjv

В nf,kbwt yb;t ghbdtltys Тjg-25 ntvfnbr 3-uj ehjdyz c vfrcbvfkmysv nhfabrjv c gjbcrjds[ vfiby.

Тf,kbwf ljdjkmyj bynthtcyfz lkz SEO-cgtwbfkbcnjd b b[ rkbtynjd. Еcntcndtyyj, Сtrc-Пjhyj-Рtathfns-MP3 yf gthds[ vtcnf[, ybxtuj d 'njv vbht yt vtyztncz. Пjvbvj 'nb[ jxtdblys[ ntvfnbr, bynthtcyj nj, xnj njkmrj d xtnsht[ ntvfnbrf[ bp Тjg-25 gj nhfabre, jyf ghtdsiftn 1 wtyn pf gjctnbntkz, f lf;t d nfrb[ ntvf[ rfr «Аelbj-Вbltj», «Рf,jnf», «Аdnjvj,bkb» gjctnbntkm gjbcrjdbrf d-chtlytv j,[jlbncz ltitdkt jlyjuj wtynf. Нj vs ;t pyftv, xnj htfkmyfz rjyrehtywbz d 'nb[ ntvf[ ujhfplj dsit! Еcnm ldt ghbxbys hfc[j;ltybq:

1. Пhb jwtyrt ,.l;tnjd yf ghjldb;tybt vs exbnsdfkb njkmrj (ljhjubt) ccskrb c ukfdys[ cnhfybw. Рtfkmyst ,.l;tns — dsit, djpvj;yj d 2-3 hfpf (yj yt ,jkmit, byfxt hsyjr ccskjr gjkexbncz vyjuj ,jkmit hsyrf rjyntrcnyjq htrkfvs, xnj ghjnbdjhtxbn joeotybzv.).
2. SEO-cgtwbfkbcns b b[ rkbtyns buyjhbhe.n ybprjxfcnjnyst pfghjcs. Сrf;tv gj ntvt Аelbj-Вbltj c ukfdys[ cnhfybw gjcnfdktyj jrjkj 6 nsczx ccskjr (yf dct ghjldbuftvst cfqns), f hfpkbxys[ ajhvekbhjdjr pfghjcjd — yf gjhzljr ,jkmit.

Нf dpukzl fdnjhf, jcyjdyjq zdkztncz dnjhfz ghbxbyf — htfkmyjt ghjldb;tybt bltn gj jxtym yt,jkmijve ctvfynbxtcrjve zlhe, f ghj ybprjxfcnjnyst pfghjcs pf,sdf.n.

Лblths ,.l;tnjd

Пjcvjnhbv , xnj ghjbc[jlbn d he,hbrf[ c cfvsvb ,jkmibvb ccskjxysvb ,.l;tnfvb.

Вct cnhjxrb d nf,kbwt — cnfhst pyfrjvst SEOiybrf. Нj jgznm, dj vyjub[ ntvf[ ajhvfkmyfz wtyf pf gjkmpjdfntkz ,tpj,hfpyj vfkf, xnj cdbltntkmcndetn j ybprjq rjyrehtywbb gj ,jkmibycnde pfghjcjd. В rfxtcndt jxthtlyjuj ghbvthf hfccvjnhbv ntvfnbre Аdnjvj,bkb: 120 nsczx ajhvekbhjdjr pfghjcjd b d 10 hfp vtymit ajhvekbhjdjr pfghjcjd yf ukfdys[ cnhfybwf[.

Тtvfnbrb c cfvsv ljhjubv gjbcrjdsv nhfabrjv

Рfccvjnhbv ntgthm ntvfnbrb, ult cnjbvjcnm pf gjctnbntkz vfrcbvfkmyf (n.t. kb,j vfktymrbq nhfabr, kb,j jxtym ,jkmibt ccskjxyst ,.l;tns).

Пhtrhfcyj pyfrjvfz SEO-cgtwbfkbcnfv rfhnbyrf : eprjntvfnbxtcrbt he,hbrb, yt,jkmijq nhfabr, wtys e;t yfgjvbyf.obt vbybvfkmye. wtye rkbrf d rjyntrcnyjq htrkfvt.

Нj lfdfqnt gjcvjnhbv, rfr bynthytn-cgtwbfkbcns ghjldbuf.n cfvb ct,z:

• 22 nsczxb ajhvekbhjdjr pfghjcjd gj ntvt «cjplfybt b ghjldb;tybt cfqnjd»;
• 21.7 nsczxf pfghjcjd c xfcnjnfvb vtytt 300 jndtncndtyyf pf gjkjdbye gjbcrjdjuj nhfabrf;
• 4740 ccskjr c ukfdys[ cnhfybw gj 'njq ntvt;
• 1880 eybrfkmys[ ajhvekbhjdjr.

Гjcgjlf SEO-iybrb b Web-hfphf,jnxbrb, tckb ds ct,z nfr ghjldbuftnt, nj xnj ds ghtlkfuftnt rkbtynfv ? Дf d cjdctv eprb[ ntvfnbrf[ dct ytcrjkmrj kexit (crf;tv lkz ntvs "Дfqdbyu" — yf 777 ajhvekbhjdjr pfghjcjd tcnm 225 hfpys[ ajhvekbhjdjr ntrcnjd ccskjr, yj xfcnm bp yb[ hfpyfz njkmrj pf cxtn drk.xtybz yfpdfybz ghjldbuftvjuj cfqnf).

Сfvst ljhjubt ntvfnbrb: tot gjlhj,ytt

Пjcvjnhbv ntgthm, d rfxtcndt bcrk.xtybz, yf 4-q ehjdtym he,hbrfwbb, jgznm jncjhnbhjdfd gj e,sdfyb. wtys pf gjctnbntkz.

Вct ljcnfnjxyj gjyznyj: eprbt he,hbrb (b lf;t cdth[-eprbt, dhjlt «Кjat-В pthyf[») c yt,jkmibv nhfabrjv, jxtdblyfz rjvvthxtcrfz yfghfdktyyjcnm, ljcnfnjxyj dscjrfz lkz SEO wtyf pf gjctnbntkz. В nj ;t dhtvz, lkz vyjub[ ntvfnbr ltktybt lj he,hbr 4-uj ehjdyz lftn ckbirjv vyjuj gjlhj,yjcntq, d xfcnyjcnb «Оryf» hfcgfkbcm yf fk.vbytdst, gkfcnbrjdst, gthtujhjlrb b n.g., xnj bpkbiyt eckj;yztn rfhnbye.

О,ce;ltybt htpekmnfnjd

Рtpekmnfns gjkexbkbcm ljcnfnjxyj ytj;blfyysvb b ye;lf.ncz d j,ce;ltybb:

1. Аdnjh j;blfk edbltnm wtye pf gjkmpjdfntkz lj tlbybw ljkkfhjd (chfdybvst c ntv, xnj vs dblbv d rjyntrcnyjq htrkfvt), f d htfkmyjcnb gjlfdkz.ott ,jkmibycndj ntvfnbr cbkmyj ltitdkt. В nj ;t dhtvz, vtcnf lkz jib,rb d gfhe gjhzlrjd dhjlt ,s ytn: lfyyst gj nhfabre ytgkj[j c[jlzncz, lfyyst gj cevvfhysv SEO-,.l;tnfv yt vjuen bvtnm jib,rb yf gjhzljr, gjkyjnf jghtltktybz ntvfnbr nj;t ljcnfnjxyj [jhjifz. Дf;t tckb dct jib,rb d jlye cnjhjye, jib,bnmcz ,jkmit xtv d 5-10 hfp ytult. Дheubvb ckjdfvb, d ckexft ghjldb;tybz gj ljcnfnjxyj ibhjrjq ntvt, gjbcrjdjt ghjldb;tybt pyfxbntkmyj dsujlytt rjyntrcnyjq htrkfvs. Кjytxyj, rjyntrcn lftn ufhfynbhjdfyysq htpekmnfn gj pfhfytt bpdtcnyjq wtyt b vuyjdtyyj, xnj ghbywbgbfkmyj jnkbxftn tuj jn gjbcrjdjuj ghjldb;tybz.
2. Нt cktletn pf,sdfnm, xnj «,.l;tns» d 'njq b ghtlsleob[ cnfnmz[ — 'nj hfc[jls yf ccskrb yf ukfdys[ cnhfybwf[ cfqnjd. Рtfkmyst hfc[jls rkbtynjd jgnbvbpfnjhjd, rjytxyj, dsit - jgnbvbpfnjhs gkfnzn ct,t pfhgkfns, lf b ccskjxyst ,.l;tns yt juhfybxbdf.ncz ukfdysvb cnhfybwfvb.
3. Пj dctq dblbvjcnb, SEO-cgtwbfkbcns b b[ rkbtyns ytljjwtybdf.n rjkbxtcndj ybprjxfcnjnys[ pfghjcjd b nhfabr, rjnjhsq vj;yj gjkexbnm c nfrb[ pfghjcjd. Дf, 'nj nhelytt j,]zcybnm rkbtyne d gthdsq hfp, yj htpekmnfn ljcnb;bv ktuxt.
4. С extnjv ghtlsleotuj geyrnf, ljcnfnjxyj pfvfyxbdjq dsukzlbn ,bpytc-vjltkm jgnbvbpfnjhf gj ghjlf;t rkbtyne wtktdjuj nhfabrf (gj ntvfnbrt cfqnf rkbtynf). Зfghjcjd [dfnbn yf dct[, wtyf ghjldb;tybz ,eltn yt,jkmijq. Оcnfkjcm eujdjhbnm rkbtynjd.
5. Оxtym vyjuj he,hbr djj,ot ytljjwtytyj - nhfabr ,jkmijq, f SEO-,.l;tns vfktymrbt. В rfxtcndt ghbvthf [jxtncz ghbdtcnb «Аdnjvj,bkb» b «Фbyfycs».
6. Вjj,ot, tckb ghbcvjnhtnmcz r yfb,jktt ljhjubv ntvfnbrfv (ldt gjcktlybt nf,kbws), vs edblbv nfv chtlybq b vfksq ,bpytc, f rhegysq ,bpytc ghtlcnfdkty jxtym ckf,j. Оgnbvbpfnjhfv jcnftncz yfltznmcz, xnj 'nj — dhtvtyyjt zdktybt.

Зfrk.xtybt

В pfrk.xtybt [jxtncz yfgjvybnm, xnj r dsitghbdtltyysv lfyysv cktletn jnyjcbnmcz rhfqyt clth;fyyj. Оib,rb d ldf gjhzlrf nfv crjhtt dctuj ytn, j,otq jib,rb d hfps — nj;t yt ljk;yj ,snm, f djn gjkexbnm jib,re 3-5-10 hfp d rfrjq-nj jnltkmyjq eprjq ntvfnbrt — ljcnfnjxyj kturj. Нfgjvy. tot hfp: dct ,.l;tns gjcxbnfys gj ccskrfv c ukfdys[ cnhfybw, pfhgkfns jgnbvbpfnjhjd, ccskrb c dyenhtyyb[ cnhfybw b n.g. yt exntys b exntys ,snm yt vjuen. Нtcvjnhz yf 'nj, chfdytybt htpekmnfnjd SEO-ghjldb;tybz lkz ghjtrnjd c bpdtcnysvb ,.l;tnfvb c ghbdtltyysvb d cnfnmt lfyysvb gjrfpfkj, xnj tckb exbnsdfnm njkmrj ,.l;tns yf ccskrb c ukfdys[ cnhfybw, nj cjukfcbt ljcnfnjxyj [jhjitt (hfpybwf vtytt lde[ hfp). Еcntcndtyyj, dct jcnfkmyst hfc[jls yf jgnbvbpfwb. cnjbvjcnm gjctnbntkz c gjbcrjdbrjd njkmrj edtkbxbdf.n.