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ktrcfylh Êhs;fyjdcrbq, nt[ybxtcrbq lbhtrnjh NewLineMedia
Ó[jlzobq ujl jrfpfkcz ltqcndbntkmyj ,jufnsv yf cj,snbz d jnhfckb SEO.
Ífb,jktt pyfxbvsvb c vjtq njxrb phtybz zdkz.ncz ddjl fkujhbnvjd
«Ïbyudby» e Google b «Êfkbybyuhfl» d Yandex.
Âtcmvf gkfdyj, yj ghb 'njv jxtym ceotcndtyyj cldbyekbcm b gjk.cf d
jnhfckb. Åckb tot d yfxfkt ujlf yfb,jkmibvb ghbjhbntnfvb c njxrb phtybz
SEO cgtwbfkbcnjd j,kflfkb ccskrb, ytcvjnhz yf e;t lfdyj gjlndth;ltyyst
gjbcrjdsvb cbcntvfvb afrns yfb,jkmituj dkbzybz gjdtltyxtcrb[ afrnjhjd,
nj r rjywe ujlf yf,k.lftncz zdyjt crkjytybt d cnjhjye gjcktlyb[.
Íf ajyt dsitcrfpfyyjuj e;t vj;yj jnvtnbnm yfb,jktt jgfcyst jib,rb lkz SEO ,bpytcf d 2013 ujle:
1. Ðf,jnf c rkbtynjv gj vtnhbrt «Ïjpbwbb»
Íjdst fkujhbnvs gjbcrjds[ cbcntv, d xfcnyjcnb «Êfkbybyuhfl» jn
Yandex, yfghfdktys yf gthcjyfkbpfwb. gjbcrjdjq dslfxb, gj'njve hf,jnf gj
gjpbwbzv nthztn cvsck, dtlm rf;lsq gjkmpjdfntkm dblbn cdjb htpekmnfns
gjbcrf, jcyjdfyyst yf ghtlsleob[ pfghjcf[. Ñtqxfc 'nj rfcftncz kbim
ytrjnjhs[ rfntujhbq rk.xtds[ ckjd, yj d lfkmytqitv b[ rheu ,eltn
hfcibhznmcz − d 'njv ytn cjvytybq.
2. Ècgjkmpjdfybt bcreccndtyys[ yfrhenjr, bvbnbhe.ob[ gjdtltybt gjkmpjdfntkz yf cfqnt
 yfcnjzott dhtvz gjbcrjdst cbcntvs ecgtiyj jnctbdf.n bvbnfwb.
ltqcndbq gjkmpjdfntkz jn yfcnjzob[ gjctnbntktq. Ïjlj,yst yfrhenrb
cnfyjdzncz ,tccvscktyysvb b, xnj [e;t, ceotcndetn hbcr gjkextybz cfyrwbq
cj cnjhjys gjbcrjdjq cbcntvs.
3. Încencndbt dpfbvjltqcndbz c cjwbfkmysvb ctnzvb
Ðjkm cjwbfkmys[ ctntq c njxrb phtybz SEO d yfcnjzott dhtvz d gjbcrjds[ cbcntvf[ yt ceotcndtyyf. Äf;t Google+,
d cdjt dhtvz cbkmyj hfphtrkfvbhjdfyysq rfr bycnhevtyn gjbcrjdjq
cbcntvs, yt jrfpsdftn cbkmyjuj dkbzybz yf htpekmnfns gjbcrf. Ècrk.xtybtv
d 'njq catht ctqxfc zdkztncz hfpdt xnj gjbcr jn Mail.ru, cltkfdibq ,jkmijq ifu d cnjhjye extnf dkbzybz cj,cndtyys[ cjwbfkmys[ ctntq.
Íf vjq dpukzl, jcyjdyfz ghj,ktvf, bp-pf rjnjhjq jncencndetn
pyfxbntkmyjt dkbzybt cjwbfkmys[ cbuyfkjd yf gjbcrjde. dslfxe, −
ckj;yjcnm jnctdf cgfvf d cjwbfkmys[ ctnz[. Âtlm ctqxfc e;t ceotcndetn c
ltcznjr cthdbcjd lkz yfrhenrb hfpkbxys[ cjwbfkmys[ gjrfpfntktq. Òtv yt
vtytt, fkujhbnvs gjbcrjdbrjd yt cnjzn yf vtcnt, b, z edthty, 'nb afrnjhs
,elen ghbj,htnfnm dct ,jkmitt pyfxtybt.
4. Ècgjkmpjdfybt vtnjljd ghjldb;tybz jcyjdfyys[ yf ntrcnjdjv cgfvt
Ó;t ctqxfc ,jkmibycndj vtnjljd gjbcrjdjuj ghjldb;tybz cfqnjd,
hf,jnfdib[ tot cjdctv ytlfdyj, nthz.n cdj. frnefkmyjcnm. Átplevyj
cutythbhjdfyyst bkb cbyjybvbpbhjdfyyst ntrcns e;t d ghjikjv. Ájktt njuj,
tckb tot ytcrjkmrj vtczwtd yfpfl vj;yj ,skj dcnhtnbnm d htpekmnfnf[
gjbcrf cnhfybws, gthtyfcsotyyst rk.xtdsvb ckjdfvb, nj ctujlyz cbnefwbz
cjdctv byfz b dslfxf ghfrnbxtcrb jxbcnbkfcm jn gjlj,yjuj rjyntynf.
Èvtyyj gj'njve hf,jnf cj cnhfybwfvb nfrbvb vtnjlfvb cnfyjdbncz yt
frnefkmyjq.
5. Ècgjkmpjdfybt ccskjxys[ ,bh;, rfr tlbycndtyyjuj vtnjlf ghjldb;tybz
Ðjkm fhtylys[ ccskjr gjcnjzyyj cyb;ftncz, b dct ,jkmit dybvfybz SEO
cgtwbfkbcnjd gtht[jlbn yf cnjhjye cgjcj,jd gjkextybz tcntcndtyys[
ccskjr. Îcj,jt pyfxtybt yfxbyftn bvtnm rfxtcndj gkjoflrb lkz hfpvtotybz
ccskjr d wtkjv. Ðjkm fhtylys[ ccskjr cj dhtvtytv cjqltn yf ytn,
djpvj;yj, xnj e;t d 2013 ujle.
6. Ít;tkfybt cnfnm bp SEO cgtwbfkbcnf SEM vfhrtnjkjujv
Êfr yb ghbcrjh,yj, yj 'nj ltqcndbntkmyj nfr − SEO gththj;lftncz d SEM
(searchenginemarketing). Ïhjnbdbnmcz 'njve − pyfxbn cjdthibnm afnfkmye.
jib,re. Ó;t ctqxfc ytj,[jlbvj exbnsdfnm ;tkfybt gjntywbfkmys[ rkbtynjd,
,erdfkmyj pfvfybdfz b[ bp dslfxb yf ghjldbuftvsq cfqn. Èpvtytybz d
gjbcrjds[ cbcntvf[ gjrfpsdf.n, xnj d cktle.otv ujle 'nj zdktybt njkmrj
ecbkbncz.
7. Încencndbt ljk;yjuj dybvfybz r gjdtltyxtcrbv afrnjhfv
Ýnjn geyrn dsntrftn bp ghtlsleob[. Ít;tkfybt SEO rjvgfybq hf,jnfnm c
gjdtltybtv gjkmpjdfntktq rfr d dslfxt, nfr b yf cfqnt jcnfdbn b[ yf
j,jxbyt hsyrf, gjcrjkmre htpekmnfn b[ hf,jns ,eltn ,jktt xtv crhjvysv.
8. Ïkj[jq rjyntyn
Òtrcns yb j xtv, vfccjdj nbhf;bhetvst rjgbhfqnthfvb, jrfpsdf.n dct
vtymitt dkbzybt yf htpekmnfns hf,jns gjbcrjdjq cbcntvs. Âdble hjcnf
dkbzybz gjdtltyxtcrb[ afrnjhjd ytj,[jlbvj edtkbxtybt rfxtcndf rjyntynf
rfr ghjldbuftvs[ cnhfybw, nfr b cfqnf gjkyjcnm.. Ájkmitt dybvfybt
ytj,[jlbvj eltkznm .pf,bkbnb cfqn, gjkmpjdfntkmcrjve aeyrwbjyfke b
dctdjpvj;ysv rjyntynysv htitybzv, ghbpdfyysv cltkfnm ght,sdfybt
gjkmpjdfntkz yf cfqnt vfrcbvfkmyj elj,ysv.
9. Încencndbt gjybvfybz cgtwbabrb ,bpytcf rkbtynf
Ítghfdbkmyfz cnhernehf cfqnf, rfr yfdbufwbjyyfz, nfr b ctvfynbxtcrfz −
htpekmnfn bvtyyj nfrjq jib,rb. ×nj,s cjplfnm ltqcndbntkmyj rfxtcndtyysq
cfqn rfr c njxrb phtybz gjbcrjdbrf, nfr b cnjxrb phtybz gjctnbntktq yt
ljcnfnjxyj cj,hfnm gjbcrjdst pfghjcs, yfgbcfnm ntrcns b gjlghfdbnm
yfdbufwb.. Ítj,[jlbvj vfrcbvfkmyj ntcyjt dpfbvjltqcndbt c rkbtynfvb,
xnj,s jnhfpbnm d cfqnt dct ytj,[jlbvjt lkz gjctnbntktq.
10. Încencndbt uke,jrjq fyfkbnbrb
Ë.,st ltqcndbz d gjbcrjdjv ghjldb;tybb nht,e.n jcvscktybz rfr lj b[
dsgjkytybz, nfr b gjckt. Ïtht[jl r yjdsv vtnhbrfv hf,jns c rkbtynjv
gjnht,etn vfrcbvfkmyj uke,jrjq fyfkbnbrb dct[ ghjwtccjd, ghjbc[jlzob[ yf
cfqnt.Îyf ytj,[jlbvf yt njkmrj lkz edtkbxtybz nhfabrf, yj nfr;t b lkz
edtkbxtybz rjydthcbq c cfqnf b b[ rfxtcndf. Òfrbv j,hfpjv, ltqcndbntkmyj
uhfvjnyfz fyfkbnbrf zdkztncz b ,eltn zdkznmcz tldf kb yt cfvsv
ceotcndtyysv ghtbveotcndjv.
 pfrk.xtybb jnvtxe, xnj SEO jnhfckm pf gjcktlytt dhtvz cnhtvbntkmyj
'djk.wbjybhetn b cnfyjdbnmcz dct ,jktt b ,jktt ghjatccbjyfkmyjq.
Ájkmibycndj cgtwbfkbcnjd e;t ctqxfc jhbtynbhe.ncz d gthde. jxthtlm yf
ekexitybt cfqnjd d wtkjv. Îcnftncz njkmrj yfltznmcz, xnj 'nf lbyfvbrf
ghjljk;bncz b d ,eleotv ujle.
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