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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)

Ðtrkfvyfz cnfnmz clekfcm rfr ;fyh? Ïthdst htrkfvyst cnfnmb d ufptnf[ b ;ehyfkf[ ikb yf ehf. Ìfccjdsq xbnfntkm ghbdsr ljdthznm fdnjhbntne ghtccs b djcghbybvfk htrkfvye. cnfnm. rfr htrjvtylfwb. r ltqcndb.. Ñj dhtvtytv cbnefwbz bpvtybkfcm b bplfntkb yfxfkb rhtfnbdbnm, kerfdbnm, dctv cdjbv dbljv gjrfpsdfz, xnj 'nj yt htrkfvf, f bynthtcyfz b gjktpyfz byajhvfwbz.

Ïhbvthyj d rjywt ghjikjuj dtrf rjkbxtcndj htrkfvs d ÑÌÈ yfxfkj pfirfkbdfnm dct hfpevyst ghtltks, [jnz lj pfgflys[ bplfybq yfv dct tot lfktrj. ×bnfntkb bp ,sdituj ÑÑÑÐ ,tp cgtwbfkmyjq, vyjujktnytq gjlujnjdrb bycnbyrnbdyj yfxfkb bp,tufnm dctuj, xnj cdzpfyyj c htrkfvjq b htrkfvyst cnfnmb cnfkb ghjcnj jlyjq bp cnhfybw d bplfybb, rjnjhst ye;yj ghjcnj gthtkbcnyenm, yt xbnfz. Çfrfpyjq njy cnfntq chfpe ,hjcfkcz d ukfpf, xbnfntkm yfexbkcz hfcgjpyfdfnm b[ c gthdjuj dpukzlf b 'aatrnbdyjcnm nfrjuj hjlf htrkfvs cybpbkfcm d hfps jn gthdjyfxfkmyjq.

Äfdfqnt dvtcnt gjhfcce;lftv yf ntve - xnj gbcfnm, rjve gbcfnm, ghj rjuj gbcfnm b rfr 'nj ghtgjlyjcbnm lkz vfrcbvfkmyj 'aatrnbdyjq jnlfxb.


Ïkzcfnm ,eltv… jn rjydthcbb


Ålbycndtyysq afrnjh, gjpdjkz.obq jwtybnm 'aatrnbdyjcnm htrkfvyjq cnfnmb, – 'nj rjydthcbz. Íb rhtfnbd, yb lbpfqy, yb rfxtcndj cnfnmb, yb uhfvjnyjcnm, yb cnbkm fdnjhf yt gjpdjkz.n jwtybnm htfkmye. 'aatrnbdyjcnm. Òjkmrj rjydthcbz zdkztncz ntv vthbkjv, ukzlz yf rjnjhjt vj;yj crfpfnm: «Äf, 'nj dctv htrkfvfv htrkfvf».

Åckb gthdjyfxfkmyj rjydthcbz cjcnfdkzkf yt vtytt cjhjrf ghjwtynjd b xbnfntkb dpf[kt, j,ce;lfkb “wtkt,yst cdjqcndf gbdf” bkb “gjkmpe evthtyys[ rjkbxtcnd djlrb”, nj ctqxfc rjydthcbz egfkf lj cvtiyjuj xbckf - 5-10%. Ít ,jktt. Äjhjubt bplfybz ghjlf.n vtcnj gjl htrkfvye. cnfnm. gj ntv ;t hfcwtyrfv, xnj b j,sxye. htrkfve, dtlm ytn ybrfrjq hfpybws, xtv bvtyyj pfyznf gjkjcf, rhtfnbdysvb bpscrfvb lbpfqythf bkb ntrcnjv.

Îlyfrj z [jntk ,s j,celbnm yt htrkfve cgbhnyjuj bkb ghjlerwbb djj,ot. Ìyt ujhfplj bynthtcytt hsyjr eckeu.
Ïhjlfnm eckeue ujhfplj ckj;ytt, xtv njdfh bp-pf tt ytjczpftvjcnb. Åckb njdfh pfxfcne. zdkztncz ytj,[jlbvjcnm., nj df;yjcnm eckeub jcjpyftncz kbim gjcnafrnev.

Àccjwbbhjdfnmcz ,eltv… njkmrj yt c lbhtrnjhjv


Ênj pfrfpsdftn htrkfvyst cnfnmb d ukzywt? PR-futycndf, vfhrtnjkjub, HR-futycndf b nfr lfktt.
Ítvyjuj ht;t dcnhtxf.ncz htrkfvyst cnfnmb, yfghfdktyyst yf ekexitybt bvbl;f rjvgfybb, b jnyjcbnmcz nfrbt cnfnmb vjuen r k.,jve ctrnjhe, jn vtlbwbys lj nz;tkjuj vfibyjcnhjtybz. Âjn d nfrjv rk.xt b gjujdjhbv.

Ñfvsq hfcghjcnhfytyysq dbl htrkfvys[ cnfntq yf lfyysq vjvtyn – 'nj “bynthdm.” c lbhtrnjhjv, gk.c j,zpfntkmyfz ajnjuhfabz lbhtrnjhf htrkfvbhetvjq rjvgfybb. Äkz yfxfkf ytgkj[j ,s jghtltkbnmcz, yf xnj yfghfdkty gbfh – yf lbhtrnjhf bkb yf rjvgfyb. b tt eckeub. Äjdjkmyj xfcnj jrfpsdftncz, xnj lbhtrnjh yfcnjkmrj ;flty lj ckfds, xnj yt [jxtn jnlfdfnm yb rhegbws bpdtcnyjcnb cdjbv cjnhelybrfv b tuj ajnjuhfabb erhfif.n dct htrkfvyst cnfnmb d bplfybz[. Õjhjij tckb lbhtrnjh j,kflftn [fhbpvjq b tuj kbwj hfcgjkfuftn r ct,t. Íj pfxfcne. nfrbt ajnjuhfabb vj;yj dshtpfnm b cnfdbnm d cthdfyn, xnj,s ltnb pf rjyatnfvb yt kfpbkb.

Ènfr, gthdsq ghjrjk d htrkfvys[ cnfnmz[ vs e;t j,yfhe;bkb. Ìe;tcndtyyjt kbwj vtytl;thf bkb cbvgfnbxyfz ctrhtnfhif ,elen ujhfplj ,jktt cbkmysv ghjlf.obv afrnjhjv, xtv gjvznjt kbwj lbhtrnjhf. Ítrhfcbdj, rjytxyj, nfr ujdjhbnm, yj 'nj ,bpytc. Â rhfqytv ckexft, kexit djj,ot j,jqnbcm ,tp ajnj.

Ðfp e; pfikf htxm j, 'njv hfcghjcnhfytyyjv ajhvfnt ge,kbrfwbb – bynthdm. c lbhtrnjhjv, jnvtnbv jcyjdyst tuj ytljcnfnrb.

Èynthdm. c herjdjlbntktv, c jlyjq cnjhjys, gjrfpsdftn, xnj herjdjlcndj jnrhsnj lkz lbfkjuf c rkbtynfvb, yj c lheujq – e ytrjnjhs[ rkbtynjd ckjdf “herjdjlbntkm” bkb “lbhtrnjh” dspsdf.n gjlcjpyfntkmyjt joeotybt wtyjdjq ytljczuftvjcnb eckeub (hfp e; Ñfv lbhtrnjh, nj wtys e yb[, yfdthyjt, juj-uj, f rkbtyns yt,jcm k.lb c uhjvrbvb bvtyfvb).

Ê cj;fktyb., j[jxbt lj ckfds lbhtrnjhf bvtyyj nfr b ghtgjlyjczn ct,z b cdj. rjvgfyb. d nfrb[ “bynthdm.”, vjk, vs kexibt b 'rcrk.pbdyst, xnj chfpe gjdsiftn vtynfkmysq gjhju d[j;ltybz. Ïjntywbfkmysq rkbtyn, jcyjdsdfzcm yf ghjxbnfyyjv, gthtjwtybdftn ljcnegyjcnm eckeub b jnrfpsdftncz jn cjnhelybxtcndf.

ß cxbnf., xnj gjkbnbrf - “ ltdeirf gj cjctlcnde” nen ,jktt ghbtvktvf b ,jktt ub,rf lkz djpltqcndbz yf rkbtynf. Çltcm htxm j, bpdtcnyjv ckexft d ;ehyfkt Playboy. Èplfntk. ;ehyfkf d jlby ghtrhfcysq vjvtyn ghbikf d ujkjde bltz cltkfnm lfktrb[ b ytljcnegys[ rhfcfdbw c j,kj;rb ,jktt ,kbprbvb r j,sdfntk.. Äkz 'njuj jy yfgtxfnfk d ;ehyfkt ajnjctccb. htlfrwbjyyjq ctrhtnfhib, b gjvbvj ajnjuhfabq jge,kbrjdfk yt,jkmijq jxthr j ghjcnjq ctrhtnfhit. Î,sdfntkb edbltkb, xnj d ;ehyfkt ghjcnfz ctrhtnfhif b ,hjcbkbcm hfcregfnm ;ehyfk c enhjtyyjq 'ythubtq. Ñ nt[ gjh gjkbnbrf gjl yfpdfybtv - “Ätdeirf gj cjctlcnde” zdkztncz jcyjdysv ltdbpjv bplfybz, ghbyjczobv ytgkj[bt lbdbltyls gj ctq ltym, ytcvjnhz yf pfcbkmt ljcnegyjq gjhyjuhfabb d bynthytnt.

Ïbcfnm ,eltn…yfcnjzobq ghjatccbjyfk


Òtgthm gthtqltv r ujhfplj ,jktt df;yjq xfcnb. Ênj ljk;ty gbcfnm htrkfvye. cnfnm.?
Ïjxtve-nj dkfltkmws rjvgfybq ve;tcndtyyj jnrfpsdf.ncz jn eckeu ghjatccbjyfkmys[ rjgbhfqnthjd b cxbnf.n, xnj vtytl;th gj hf,jnt c rkbtynfvb cghfdbncz yt [e;t. À e; tckb lbhtrnjhe, rfr ujdjhbncz, dj;;f gjl [djcn gjgfkf, nj djj,ot [jnm ,tub.

Äbhtrnjh c rhfcysvb jn ytljcsgf ukfpfvb dsvexbdftn bp ct,z itltdh gbcfntkmcrjq vsckb b gjkextyysq d bnjut jgec ghbdjlbn d ijr lf;t vfnths[ htlfrnjhjd, rjnjhs[, rfpfkjcm ,s, e;t ybxtv yt elbdbnm. Âct 'nj gjyznyj, rnj bp yfc yt [jntk gjghj,jdfnm ct,z d hjkb Ä.vf bkb, yf [eljq rjytw, Ïtktdbyf? Íj ujcgjlf, jnltkzqnt, gj;fkeqcnf, ve[ jn rjnktn, f kbxyst cnhtvktybz jn ,bpytcf.

Ânjhjq ghjrjk – 'nj yfgbcfybt jxtym, gjdnjh.cm, jxtym cgtwbabxtcrjq cnfnmb ytgjlujnjdktyysvb k.lmvb.
Ñrf;e ,jkmit, lf;t ghjatccbjyfkmyst ;ehyfkbcns byjulf dslf.n nfrbt gthks d htrkfvys[ cnfnmz[, xnj [jxtncz gkfrfnm.

Ïhjie gjyznm jlye dtom, gbcfnm nj;t vj;yj gj-hfpyjve. Ïjxtve-nj k.lb ghtrhfcyj gjybvf.n hfpybwe vt;le fyukbqcrbv zpsrjv b bcgfycrbv b yt pfcnfdzn gthtdjlxbrf c fyukbqcrjuj gthtdjlbnm c bcgfycrjuj. Íj rjulf ltkj rfcftncz cvt;ys[ j,kfcntq, 'nj gjybvfybt chfpe bcgfhztncz. Íe, gbitn ct,t xtkjdtr b gbitn, rfrfz hfpybwf, xnj gbcfnm?

À hfpybwf tcnm, ghbxtv jxtym ceotcndtyyfz, htrkfvyfz cnfnmz ljk;yf ghbdktrfnm, pfbynthtcjdsdfnm, buhfnm yf xedcndf[ b, cfvjt ukfdyjt, jyf ljk;yf j,hfofnmcz ytgjchtlcndtyyj r gjntywbfkmyjve rkbtyne. ×bnfntkm c gthds[ cnhjr ljk;ty gjyznm, xnj r ytve j,hfof.ncz c rjyrhtnysv ghtlkj;tybtv, rjnjhjt gjvj;tn hfpdbdfnmcz tuj ,bpytce bkb tve kbxyj. Ïjyznm, xnj tve ghjlf.n yt 'atvthye. eckeue, f dgjkyt jczpftvsq njdfh.

Ñ nfrjq pflfxtq yt cghfdbncz vtytl;th bkb ctrhtnfhif. Ájktt njuj, lf;t gcb[jkju cj cnf;tv bkb frekf gthf pfxfcne. yt cvjuen j,hfnbnmcz yfghzve. r rkbtyne. Íe;yj ,hfnm dctuj gj xenm-xenm, ytvyjuj gcb[jkjubb, ytvyjuj .vjhf, njkbrf plhfdjuj cvsckf, otgjnrf wbybpvf. È evtcnbnm dct 'nj ye;yj yf jlye, vfrcbvev ldt gjkjcs.
Äfdfqnt gjrf jcnfyjdbvcz yf njv, xnj - yt dctv lfyj.

Êcnfnb, hfp e; htxm pfikf j yfgbcfybb cnfntq, nj yt uht[ dcgjvybnm ,kjub, d xfcnyjcnb b rjhgjhfnbdyst ,kjub d j,otv.

Êjhgjhfnbdysq ,kju 'nj jlyf, ,jkmifz, ,tcrjytxyfz, htrkfvyfz cnfnmz. Êjhgjhfnbdysq ,kju ljk;ty ,snm vjcnbrjv vt;le hzljdsv gjregfntktv b lfktrbv lkz ytuj vbhjv ,bpytcf. Íj kexit z yt ,ele hfpukfujkmcndjdfnm yf 'ne ntve, ntv ,jktt xnj ,erdfkmyj yf lyz[ z yfnryekcz yf cnfnm. Êjhgjhfnbdysq ,kju: dtofybt d ybrelf? pfvtxfntkmyjq ;ehyfkbcnrb (celz gj yfpdfyb. ÆÆ, tt pjden Ífcnfcmz)
Âctv ,kjuthfv xbnfnm j,zpfntkmyj, dghjxtv, b dctv jcnfkmysv, ntv rnj bynthtcetncz lfyyjq ntvjq bkb ghjcnj r ytq ,kbpjr xbnfnm nfr;t d j,zpfntkmyjv gjhzlrt.

Ñ ntv - “rjve gbcfnm” vs dhjlt jghtltkbkbcm. Òtgthm lfdfqnt jghtltkbv, rfr 'nj ghtgjlytcnb, xnj,s xbnfntkm b gjntywbfkmysq rkbtyn c gthds[ cnhjr pfbynthtcjdfkcz yfgbcfyysv. Ýnj ghjbcntrftn bp ghtlsleotq ghj,ktvs – “rjve gbcfnm”.

Ê cj;fktyb., ,jkmibycndj htrkfvys[ cnfntq – 'nj gkjl nhfafhtnjd b if,kjyjd. 90% dct[ dcnegktybq b ghtlbckjdbq ghjcnj ckbpfys jlyj c lheujuj.

“Ïjcktlytt dhtvz hsyjr eckeu hfcntn ctvbvbkmysvb ifufvb…”
“Â gthbjl ,ehyjuj hfpdbnbz, hsyjr lbrnetn eckjdbz…”
“Âct ,jkmit b ,jkmit herjdjlbntktq rjvgfybq jcjpyf.n ytj,[jlbvjcnm…”


Íbxtuj yt yfgjvbyftn? Ê cj;fktyb., 'nj bvtyyj nj, j xtv z e;t ujdjhbk. Òfrbt cnfnmb zdkz.ncz ghjlernjv cnthtjnbgyjuj vsiktybz. Ó xtkjdtrf, ghjxbnfdituj ltcznrb cnfntq gj ntvt, d ujkjdt jnkj;bkfcm rfkmrf bp ghjxbnfyyjuj. Åckb d htrkfvyjq cnfnmt ghbcencnde.n gj[j;bt cnhjrb, nj vj;yj c ,jkmijq ljktq edthtyyjcnb ghtlgjkj;bnm, xnj gbcfk tt ytghjatccbjyfk.

Ïhjatccbjyfk ybrjulf yt ,eltn bcgjkmpjdfnm if,kjy d ghtlbckjdbb. Ñeotcnde.n, rjytxyj, jghtltktyyst gcb[jkjubxtcrbt ekjdrb, rjnjhst vj;yj bcgjkmpjdfnm d cthtlbyt bkb d rjywt cnfnmb, yj ghtlbckjdbt – 'nj bvtyyj nf xfcnm, rjnjhfz ghbdzpsdftn xbnfntkz b ltkftn tuj gjntywbfkmysv rkbtynjv, f ghb elfxyjv hfpdbnbb cj,snbq gjntywbfkmysq rkbtyn cnfyjdbnmcz htfkmysv pfrfpxbrjv. Èvtyyj gj'njve xbnfntkm c gthds[ cnhjr ljk;ty ghbdzpfnmcz b pf[jntnm ljxbnfnm cnfnm. lj rjywf. Îxtym ;tkfntkmyjt eckjdbt - xbnfntkm cyfxfkf yt ljk;ty gjybvfnm, xnj jy xbnftn htrkfvye. cnfnm., [jnz ,s ldt-nhb cnhjrb.

Âsdjls ltkfnm ,eltv…cjjndtncnde.obt


Ïhb ltqcnde.otq gjkbnbrt “if,kjyjd b nhfafhtnjd” yfltznmcz yf dscjre. rjydthcb. ,tcgjktpyj. Âjn b cblzn herjdjlbntkb dct[ vfcntq d j;blfybb rkbtynjd, dshtpf.n htrkfvyst cnfnmb, dcnfdkz.n b[ d hfvjxrb b dtif.n yf cntye d gecnjv jabct, xnj ,s [jnm ytvyjuj gjntibnm cdjt cfvjk.,bt. Ëflyj, kflyj, Êbcf, cdjb 5% ds gjkexbnt. ;)

Âbyjdfnsv d k.,jv ckexft cltkf.n yt lbhtrnjhf, gthtjwtybdituj cdjb djpvj;yjcnb bkb djpvj;yjcnb cdjtuj cjnhelybrf, rjnjhsq yfgbcfk “rhtfnbd bp-gjl gfkrb”. Âbyjdfnj ,eltn bplfybt, ;ehyfkbcn, htlfrnjh, vtytl;th gj htrkfvt, ukegst rkbtyns, yt gjybvf.obt cdjtq dsujls b nfr lj ,tcrjytxyjcnb, yj njkmrj yt herjdjlbntkm.

Ïj'njve dsdjl jlby: ljdthzqnt ghjatccbjyfkfv, rf;lsq cgtwbfkbcn [jhji yf cdjtv vtcnt. Âfktynby Ïjkzrjd , ,bpytc-rjycekmnfyn
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