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kujhbnvs hfy;bhjdfybz cfqnjd gjcnjzyyj vtyz.ncz, yj jlby afrnjh d gjcktlybt ujls jcnftncz ukfdysv b ytbpvtyysv. nj ,s yt ghtlghbybvfk gjbcrjdbr, tuj ltqcndbz cjjndtncnde.n ghjcnjq kjubrt. frjdf jyf?
jkm rjyntynf

htlcnfdbv ljbcnjhbxtcrjuj (gj vthrfv ynthytn) ghtlghbybvfntkz ;jyf, rjnjhsq bvtk ,bpytc gj ljcnfdrt gbwws. f cdjtq ynthytn-cnhfybxrt ;jy yfgbcfk ahfpe ljcnfdrf gbwws b chfpe gjzdbkcz yf gthdjv vtcnt d ljbcnjhbxtcrjv gjbcrjdbrt.
uj rjyrehtyns gjcgtibkb cltkfnm nj ;t cfvjt, d htpekmnfnt xtuj cnhfybxrf ;jyf gjnthzkf cdjb gjpbwbb. htlghbybvfntkm yt clfdfkcz b ghjgbcfk ljcnfdrf gbwws d ntuf[. jyrehtyns cltkfkb nj ;t cfvjt. j cenb, d ukfpf[ gjbcrjdbrf dct cfqns cnfkb jlbyfrjdsvb.

nt dhtvtyf cj cnjhjys gjbcrjdbrjd ,skj ytvfkj gjgsnjr yfqnb eybdthcfkmysq fkujhbnv, rjnjhsq gjpdjkbn jghtltkznm wtyyjcnm cnhfybws lkz gjkmpjdfntkz. jgnbvbpfnjhfvb, d cdj. jxthtlm, dtkbcm gjbcrb ajhveks, rjnjhfz gjpdjkbn nfr jgnbvbpbhjdfnm rjl cnhfybw, xnj,s cfqn cnf,bkmyj pfybvfk dscjrbt gjpbwbb.

hj,ktvf jghtltktybz wtyyjcnb cnhfybws pfrk.xfkfcm d njv, xnj ghjuhfvvysv j,hfpjv 'nf hf,jnf dsgjkyzkfcm ckbirjv uhe,j, f c extnjv ltzntkmyjcnb jgnbvbpfnjhjd b djdct cdjlbkfcm r xbcnjq ajhvfkmyjcnb. nj ;t dhtvz 'nf hf,jnf yt vjukf ,snm dsgjkytyf k.lmvb gj 'rjyjvbxtcrbv cjj,hf;tybzv: ckbirjv ljhjuj.

ktufynyjt htitybt ,skj ghtlkj;tyj d 1998 ujle ldevz fvthbrfycrbvb cneltynfvb, jcyjdfntkzvb Google hbyjv b tql;tv. yb ghblevfkb rfr djcgjkmpjdfnmcz nheljv k.ltq gj jwtyrt cnhfybw b ghb 'njv ybxtuj bv yt gkfnbnm.
hjvt njuj, b[ cgjcj, gjpdjkzk ghb,tuyenm r eckeufv yt ghjcnj k.ltq, f cgtwbfkbcnjd d cjjndtncnde.otq j,kfcnb, r njve ;t bvt.ob[ dscjre. vjnbdfwb. cltkfnm 'ne hf,jne rfxtcndtyyj. tqxfc ghfrnbxtcrb dct rjvvthxtcrbt gjbcrjdbrb bcgjkmpe.n 'njn ghbywbg. fccvjnhbv tuj yf ghbvtht.

kfltktw cfqnf ghj cfxrb lkz kjdkb ,f,jxtr gbitn: fxrb 'nj nfrbt ghbcgjcj,ktybz, rjnjhsvb elj,yj kjdbnm ,f,jxtr. kjdj ,f,jxtr jy cltkfk ccskrjq yf cfqn ghj ,f,jxtr. nj ghjbpjikj? kfltktw cfqnf ghj cfxrb yfitk cfqn ghj ,f,jxtr, e,tlbkcz d tuj wtyyjcnb lkz nt[, rnj bynthtcetncz ,f,jxrfvb b gjhtrjvtyljdfk cdjbv xbnfntkzv gjctnbnm tuj. jbcrjdbr edbltk 'ne htrjvtylfwb. b cltkfk dsdjl j wtyyjcnb cfqnf ghj ,f,jxtr.

ckb cfqn ghj ,f,jxtr gjhtrjvtyle.n ltcznm hfp, jy ,eltn cnjznm dsit, xtv nfrjq ;t [jhjibq cfqn ghj ,f,jxtr, rjnjhsq bvttn vtymitt rjkbxtcndj htrjvtylfwbq.

e;yj jnvtnbnm, xnj htrjvtylfwbz (d yfitv ckexft ccskrf) - rfr reg.hf, ,sdftn hfpyjuj ljcnjbycndf. j, ddble juhfybxtyyjuj j,]tvf vfnthbfkf, vs ,eltv bc[jlbnm bp njuj, xnj ccskrb yf yfib cfqns ghj ,f,jxtr bvt.n jlbyfrjdjt ljcnjbycndj bkb, rfr ghbyznj ujdjhbnm, gthtlf.n jlbyfrjdsq dtc.

jkm ccskjr


ghfdtlkbdj kb endth;ltybt, xnj rfrbv ,s yb ,skj dyenhtyytt cjlth;fybt cfqnf, tckb e rjyrehtynf ccskrb yf cfqn gthtlf.n ,jkmibq dtc, nj b cnjznm jy ,eltn dsit? f, gj ,jkmijve cxtne cghfdtlkbdj. hfdlf tcnm jlyf jujdjhrf. jlth;fybt cfqnf dct-nfrb buhftn cdj. hjkm d ghjldb;tybb, yj ye;yj gjybvfnm, rfrjdf 'nf hjkm. jkm dyenhtyytuj cjlth;fybz cfqnf ghbvthyj nfrfz ;t, rfr hjkm gjgenyjuj dtnhf lkz vjnjhyjq kjlrb. heubvb ckjdfvb, rfrbv ,s nfkfynkbdsv yb ,sk jgnbvbpfnjh, tckb e rjyrehtynf dtc ccskjr ,jkmit, nj b cnjznm tuj cfqn ,eltn dsit.

nfr, ;jy gjyzk, xnj ntgthm tve ye;ys ccskrb. cnfk djghjc, ult b[ dpznm. y j,hfnbkcz r cdjtve lheue bnthe c ghtlkj;tybtv: fdfq z gjcnfdk. ccskre yf ndjq cfqn, f ns yf vjq. bnth cjukfcbkcz.

dkztncz kb nfrfz ccskrf htrjvtylfwbtq? tn. fr gbcfk rkfccbr: ereirf [dfkbn gtne[f pf nj, xnj [dfkbn njn rereire. f ctujlyziybq ltym j,vty ccskrfvb yt hf,jnftn rfr cfvjcnjzntkmysq bycnhevtyn ghjldb;tybz cfqnf. lyfrj vj;yj cjplfnm yt,jkmijq, gjktpysq gjctnbntkzv hfpltk c j,vtyysvb ccskrfvb, b 'nj gjvj;tn ghjldb;tyb.. jkmijq rfnfkju ccskjr yf cfqnt gjdktxtn pf cj,jq cfyrwbb cj cnjhjys gjbcrjdbrjd.

fr dctulf, ;jy b yt levfk clfdfnmcz. ckb ytkmpz ltkfnm ghzvjq j,vty, pyfxbn, j,vty ye;yj cltkfnm c ghbdktxtybtv nhtnmtuj exfcnybrf. ;jy gjghjcbk cdj. pyfrjve. m.pty cjckfnmcz yf bnthf, bnth cjckfkcz yf ;jyf, f ;jy yf m.pty. ct gjkexbkb gj ccskrt, yj ybrnj yt cjckfkcz d jndtn.

njn cgjcj, gjkexbk yfpdfybt dt,-rjkmwj b gjpdjkzk dsdtcnb cfqn ghfrnbxtcrb gj k.,jq ahfpt. lyfrj tuj gjcnbukf exfcnm ghtlsleotuj cgjcj,f jy gthtcnfk hf,jnfnm.

;jy gjkexfk [jhjie. ghb,skm, rjulf tuj cfqn yf[jlbkcz yf gthds[ gjpbwbz[. cktle.obv ifujv ghtlghbybvfntkz cnfkf gjregrf ccskjr pf ltymub.

egktyyfz ccskrf pf ltymub nfr ;t yt zdkztncz htrjvtylfwbtq, rfr b j,vtyyfz.
hjvt njuj gjbcrjdbrb c dscjrjq ljktq dthjznyjcnb vjuen ghtlgjkj;bnm, xnj rjyrhtnyfz ccskrf ,skf regktyf. , ntv yt vtytt, gjbcrjdbrb exbnsdf.n vyjubt regktyyst ccskrb.

jbcrjdbr pfbynthtcjdfy d njv, xnj,s ;jy nhfnbk ltymub yf ghjldb;tybt cdjtuj cfqnf. xtv ,jkmit, ntv kexit.

fkfyc bynthtcjd


tpekmnfns gjbcrf, yfghbvth d yltrct, dsukzlzn rfr ldt rjkjyrb.
ktdf ibhjrfz, 'nj b tcnm htpekmnfns gjbcrf bkb gjbcrjdfz dslfxf, f cghfdf eprfz j,]zdktybz rjyntrcnyjq htrkfvs.

kz cghfdrb: shexrf yltrcf jn rjyntrcnyjq htrkfvs cjcnfdkztn ghbvthyj 80% j,jhjnf. 2007 ujle j,jhjn cjcnfdbk $167.000.000. j chfdytyb. c 2006 ujljv jy pyfxbntkmyj dshjc b ghjljk;ftn hfcnb. df nhb ujlf yfpfl wtyf rkbrf (jghtltkztncz vtnjljv ferwbjyf) ,skf 10 wtynjd, ctqxfc 10 b lf;t 20 ljkkfhjd pf rkbr gthtcnfkb elbdkznm.

hbybvfz htitybt j hfpvtotybb j,]zdktybz rjyntrcnyjq htrkfvs, htrkfvjlfntkm dctulf hfccvfnhbdftn fkmnthyfnbde d dblt gjbcrjdjq dslfxb. vtyyj d gjbcrjde. dslfxe [jnzn gjgfcnm ,jkmibycndj ghtlghbybvfntktq, gjnjve xnj 'nj ghtcnb;yj, ljdthbt gjctnbntktq dsit, cnjbvjcnm jlyjuj gjctnbntkz vtymit.

lyfrj gjbcrjdbrb yfexbkbcm ,jhjnmcz c rjyrehtynjv d kbwt gjbcrjdjq dslfxb. kz 'njuj bcgjkmpetncz ytcrjkmrj ghbtvjd.

hbtv 1: gjdsitybt ct,tcnjbvjcnb ghbcencndbz d gjbcrjdjq dslfxt.
tv ljhj;t yf[jlbnmcz d htpekmnfnf[ gjbcrf, ntv ,jkmit ;tkf.ob[ djcgjkmpjdfnmcz rjyntrcnyjq htrkfvjq, b, cktljdfntkmyj, dsit wtyf rkbrf. nj,s gjdscbnm ct,tcnjbvjcnm gjbcrjdbr exbnsdftn nt afrnjhs, rjnjhst nht,e.n pfnhfn b yt exbnsdftn bkb exbnsdftn d vtymitq cntgtyb afrnjhs, rjnjhst pfnhfn yt nht,e.n bkb gjxnb yt nht,e.n. fghbvth, jgnbvbpfwbz dyenhtyyb[ afrnjhjd 'nj hf,jnf, nht,e.ofz yt,jkmib[ pfnhfn, f jgkfnf dct ,jkmituj rjkbxtcndf ccskjr 'nj ceotcndtyyfz cnfnmz hfc[jljd.

hbtv 2: htuekzhyfz gthtnhzcrf gjbcrjdjq dslfxb.
jcj,jq vtht hbcr gjnthznm gjpbwbb rfcftncz nt[, rnj ghj,bdftncz yf gthde. cnhfybwe c vbybvfkmysv ccskjxysv ,.l;tnjv. vyjub[ ghtlghbybvfntktq pfhfytt pfdtlty frrfeyn lkz hfpvtotybz rjyntrcnyjq htrkfvs b rfr njkmrj b[ cfqn gflftn, jyb chfpe hfpvtof.n j,]zdktybz.

hbtv 3: gcb[jkjubxtcrfz gjlujnjdrf gjntywbfkmys[ htrkfvjlfntktq.
fccvjnhbv yf ghbvtht yltrcf. yltrc vtyztn ytrjnjhst eckjdbz hfy;bhjdfybz cfqnjd, xnj ghbdjlbn r ytj,[jlbvjcnb lth;fnm yjc gj dtnhe. nj d ,jkmibycndt ckexftd nht,etn yfqvf jgnbvbpfnjhf, xnj, rhjvt ghjxtuj, gjdsiftn ct,tcnjbvjcnm (cv. ghbtv 1). j gjcrjkmre htpekmnfn ljcnbufkcz yt dctulf, nj jgnbvbpfnjhs ljyjczn lj cdjb[ rkbtynjd cnhfiyst bcnjhbb j ytghtlcrfpetvjcnb yltrcf. yfxfkt 'njuj ujlf
yltrc j,ktuxbk pflfxe jgnbvbpfnjhfv b j,]zdbk j njv, xnj ntgthm jy ,eltn fyjycbhjdfnm bpvtytybz fkujhbnvjd hfy;bhjdfybz gjbcrjdjq dslfxb. thdjt bpvtytybt yfpdfkb fuflfy.

jbcrjde. dslfxe b rjyntrcnye. htrkfve vj;yj chfdybnm c cjj,of.obvbcz cjcelfvb. fr ;t rfr ehjdtym ;blrjcnb d jlyjv cjcelt pfdbcbn jn ehjdyz ;blrjcnb d lheujv, nfr b wtyf rkbrf d rjyntrcnyjq htrkfvt pfdbcbn jn wtys (d 'rjyjvbxtcrjv b vjhfkmyjv cvsckt) ghbcencndbz d htpekmnfnf[ gjbcrf.

jbcrjdbrb ghjikb ljkubq genm jn ytrjvvthxtcrb[ ghjtrnjd lj vyjujvbkkbfhlys[ rjvgfybq. yb cjdthitycnde.n vtnjls gjbcrf, yj gjvyzn j cj,cndtyyjq ghb,skb. lbycndtyysq cgjcj, gjkexbnm cnf,bkmyj dscjrbt gjpbwbb 'nj ,snm yf cnjhjyt gjbcrjdbrf. heubvb ckjdfvb, ltkfnm cnfdre yf afrnjhs, rjnjhst gjbcrjdbr exbnsdftn ghb hfy;bhjdfybb gjbcrjdjq dslfxb. jycnfynby e,hjdby, utythfkmysq lbhtrnjh rjvgfybb RankMaster
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