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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Àkujhbnvs hfy;bhjdfybz cfqnjd gjcnjzyyj vtyz.ncz, yj jlby afrnjh d gjcktlybt ujls jcnftncz ukfdysv b ytbpvtyysv. ×nj ,s yt ghtlghbybvfk gjbcrjdbr, tuj ltqcndbz cjjndtncnde.n ghjcnjq kjubrt. Êfrjdf jyf? Ðjkm rjyntynf Ïhtlcnfdbv ljbcnjhbxtcrjuj (gj vthrfv Èynthytn) ghtlghbybvfntkz Ä;jyf, rjnjhsq bvtk ,bpytc gj ljcnfdrt gbwws. Íf cdjtq Èynthytn-cnhfybxrt Ä;jy yfgbcfk ahfpe «ljcnfdrf gbwws» b chfpe gjzdbkcz yf gthdjv vtcnt d ljbcnjhbxtcrjv gjbcrjdbrt. Åuj rjyrehtyns gjcgtibkb cltkfnm nj ;t cfvjt, d htpekmnfnt xtuj cnhfybxrf Ä;jyf gjnthzkf cdjb gjpbwbb. Ïhtlghbybvfntkm yt clfdfkcz b ghjgbcfk «ljcnfdrf gbwws» d ntuf[. Êjyrehtyns cltkfkb nj ;t cfvjt. Ïj cenb, d ukfpf[ gjbcrjdbrf dct cfqns cnfkb jlbyfrjdsvb.
 nt dhtvtyf cj cnjhjys gjbcrjdbrjd ,skj ytvfkj gjgsnjr yfqnb eybdthcfkmysq fkujhbnv, rjnjhsq gjpdjkbn jghtltkznm wtyyjcnm cnhfybws lkz gjkmpjdfntkz. À jgnbvbpfnjhfvb, d cdj. jxthtlm, dtkbcm gjbcrb ajhveks, rjnjhfz gjpdjkbn nfr jgnbvbpbhjdfnm rjl cnhfybw, xnj,s cfqn cnf,bkmyj pfybvfk dscjrbt gjpbwbb.
Ïhj,ktvf jghtltktybz wtyyjcnb cnhfybws pfrk.xfkfcm d njv, xnj ghjuhfvvysv j,hfpjv 'nf hf,jnf dsgjkyzkfcm ckbirjv uhe,j, f c extnjv ltzntkmyjcnb jgnbvbpfnjhjd b djdct cdjlbkfcm r xbcnjq ajhvfkmyjcnb. Â nj ;t dhtvz 'nf hf,jnf yt vjukf ,snm dsgjkytyf k.lmvb gj 'rjyjvbxtcrbv cjj,hf;tybzv: ckbirjv ljhjuj.
Ýktufynyjt htitybt ,skj ghtlkj;tyj d 1998 ujle ldevz fvthbrfycrbvb cneltynfvb, jcyjdfntkzvb Google Áhbyjv b Ïtql;tv. Îyb ghblevfkb rfr djcgjkmpjdfnmcz nheljv k.ltq gj jwtyrt cnhfybw b ghb 'njv ybxtuj bv yt gkfnbnm. Êhjvt njuj, b[ cgjcj, gjpdjkzk ghb,tuyenm r eckeufv yt ghjcnj k.ltq, f cgtwbfkbcnjd d cjjndtncnde.otq j,kfcnb, r njve ;t bvt.ob[ dscjre. vjnbdfwb. cltkfnm 'ne hf,jne rfxtcndtyyj. Ñtqxfc ghfrnbxtcrb dct rjvvthxtcrbt gjbcrjdbrb bcgjkmpe.n 'njn ghbywbg. Ðfccvjnhbv tuj yf ghbvtht.
Âkfltktw cfqnf ghj cfxrb lkz kjdkb ,f,jxtr gbitn: «Ñfxrb – 'nj nfrbt ghbcgjcj,ktybz, rjnjhsvb elj,yj kjdbnm ,f,jxtr». Ñkjdj «,f,jxtr» jy cltkfk ccskrjq yf cfqn ghj ,f,jxtr. ×nj ghjbpjikj? Âkfltktw cfqnf ghj cfxrb yfitk cfqn ghj ,f,jxtr, e,tlbkcz d tuj wtyyjcnb lkz nt[, rnj bynthtcetncz ,f,jxrfvb b gjhtrjvtyljdfk cdjbv xbnfntkzv gjctnbnm tuj. Ïjbcrjdbr edbltk 'ne htrjvtylfwb. b cltkfk dsdjl j wtyyjcnb cfqnf ghj ,f,jxtr.
Åckb cfqn ghj ,f,jxtr gjhtrjvtyle.n ltcznm hfp, jy ,eltn cnjznm dsit, xtv nfrjq ;t [jhjibq cfqn ghj ,f,jxtr, rjnjhsq bvttn vtymitt rjkbxtcndj htrjvtylfwbq.
Íe;yj jnvtnbnm, xnj htrjvtylfwbz (d yfitv ckexft ccskrf) - rfr reg.hf, ,sdftn hfpyjuj «ljcnjbycndf». Íj, ddble juhfybxtyyjuj j,]tvf vfnthbfkf, vs ,eltv bc[jlbnm bp njuj, xnj ccskrb yf yfib cfqns ghj ,f,jxtr bvt.n jlbyfrjdjt «ljcnjbycndj» bkb, rfr ghbyznj ujdjhbnm, gthtlf.n jlbyfrjdsq dtc.
Ðjkm ccskjr
Ñghfdtlkbdj kb endth;ltybt, xnj rfrbv ,s yb ,skj dyenhtyytt cjlth;fybt cfqnf, tckb e rjyrehtynf ccskrb yf cfqn gthtlf.n ,jkmibq dtc, nj b cnjznm jy ,eltn dsit? Äf, gj ,jkmijve cxtne cghfdtlkbdj. Ïhfdlf tcnm jlyf jujdjhrf. Ñjlth;fybt cfqnf dct-nfrb buhftn cdj. hjkm d ghjldb;tybb, yj ye;yj gjybvfnm, rfrjdf 'nf hjkm. Ðjkm dyenhtyytuj cjlth;fybz cfqnf ghbvthyj nfrfz ;t, rfr hjkm gjgenyjuj dtnhf lkz vjnjhyjq kjlrb. Äheubvb ckjdfvb, rfrbv ,s nfkfynkbdsv yb ,sk jgnbvbpfnjh, tckb e rjyrehtynf dtc ccskjr ,jkmit, nj b cnjznm tuj cfqn ,eltn dsit.
Ènfr, Ä;jy gjyzk, xnj ntgthm tve ye;ys ccskrb. Âcnfk djghjc, ult b[ dpznm. Îy j,hfnbkcz r cdjtve lheue Ïbnthe c ghtlkj;tybtv: «Äfdfq z gjcnfdk. ccskre yf ndjq cfqn, f ns yf vjq». Ïbnth cjukfcbkcz.
ßdkztncz kb nfrfz ccskrf htrjvtylfwbtq? Ítn. Êfr gbcfk rkfccbr: «Êereirf [dfkbn gtne[f pf nj, xnj [dfkbn njn rereire». Íf ctujlyziybq ltym j,vty ccskrfvb yt hf,jnftn rfr cfvjcnjzntkmysq bycnhevtyn ghjldb;tybz cfqnf. Îlyfrj vj;yj cjplfnm yt,jkmijq, gjktpysq gjctnbntkzv hfpltk c j,vtyysvb ccskrfvb, b 'nj gjvj;tn ghjldb;tyb.. Ájkmijq rfnfkju ccskjr yf cfqnt gjdktxtn pf cj,jq cfyrwbb cj cnjhjys gjbcrjdbrjd.
Êfr dctulf, Ä;jy b yt levfk clfdfnmcz. Åckb ytkmpz ltkfnm ghzvjq j,vty, pyfxbn, j,vty ye;yj cltkfnm c ghbdktxtybtv nhtnmtuj exfcnybrf. Ä;jy gjghjcbk cdj. pyfrjve. Ñm.pty cjckfnmcz yf Ïbnthf, Ïbnth cjckfkcz yf Ä;jyf, f Ä;jy yf Ñm.pty. Âct gjkexbkb gj ccskrt, yj ybrnj yt cjckfkcz d jndtn.
Ýnjn cgjcj, gjkexbk yfpdfybt dt,-rjkmwj b gjpdjkzk dsdtcnb cfqn ghfrnbxtcrb gj k.,jq ahfpt. Îlyfrj tuj gjcnbukf exfcnm ghtlsleotuj cgjcj,f – jy gthtcnfk hf,jnfnm.
Ä;jy gjkexfk [jhjie. ghb,skm, rjulf tuj cfqn yf[jlbkcz yf gthds[ gjpbwbz[. È cktle.obv ifujv ghtlghbybvfntkz cnfkf gjregrf ccskjr pf ltymub.
Êegktyyfz ccskrf pf ltymub nfr ;t yt zdkztncz htrjvtylfwbtq, rfr b j,vtyyfz. Êhjvt njuj gjbcrjdbrb c dscjrjq ljktq dthjznyjcnb vjuen ghtlgjkj;bnm, xnj rjyrhtnyfz ccskrf ,skf regktyf. È, ntv yt vtytt, gjbcrjdbrb exbnsdf.n vyjubt regktyyst ccskrb.
Ïjbcrjdbr pfbynthtcjdfy d njv, xnj,s Ä;jy nhfnbk ltymub yf ghjldb;tybt cdjtuj cfqnf. È xtv ,jkmit, ntv kexit.
Áfkfyc bynthtcjd
Ðtpekmnfns gjbcrf, yfghbvth d ßyltrct, dsukzlzn rfr ldt rjkjyrb. Ñktdf ibhjrfz, 'nj b tcnm htpekmnfns gjbcrf bkb gjbcrjdfz dslfxf, f cghfdf eprfz – j,]zdktybz rjyntrcnyjq htrkfvs.
Äkz cghfdrb: Âshexrf ßyltrcf jn rjyntrcnyjq htrkfvs cjcnfdkztn ghbvthyj 80% j,jhjnf. Â 2007 ujle j,jhjn cjcnfdbk $167.000.000. Ïj chfdytyb. c 2006 ujljv jy pyfxbntkmyj dshjc b ghjljk;ftn hfcnb. Ädf – nhb ujlf yfpfl wtyf rkbrf (jghtltkztncz vtnjljv ferwbjyf) ,skf 10 wtynjd, ctqxfc 10 b lf;t 20 ljkkfhjd pf rkbr gthtcnfkb elbdkznm.
Ïhbybvfz htitybt j hfpvtotybb j,]zdktybz rjyntrcnyjq htrkfvs, htrkfvjlfntkm dctulf hfccvfnhbdftn fkmnthyfnbde d dblt gjbcrjdjq dslfxb. Èvtyyj d gjbcrjde. dslfxe [jnzn gjgfcnm ,jkmibycndj ghtlghbybvfntktq, gjnjve xnj 'nj ghtcnb;yj, ljdthbt gjctnbntktq dsit, cnjbvjcnm jlyjuj gjctnbntkz vtymit.
Îlyfrj gjbcrjdbrb yfexbkbcm ,jhjnmcz c rjyrehtynjv d kbwt gjbcrjdjq dslfxb. Äkz 'njuj bcgjkmpetncz ytcrjkmrj ghbtvjd.
Ïhbtv 1: gjdsitybt ct,tcnjbvjcnb ghbcencndbz d gjbcrjdjq dslfxt. ×tv ljhj;t yf[jlbnmcz d htpekmnfnf[ gjbcrf, ntv ,jkmit ;tkf.ob[ djcgjkmpjdfnmcz rjyntrcnyjq htrkfvjq, b, cktljdfntkmyj, dsit wtyf rkbrf. ×nj,s gjdscbnm ct,tcnjbvjcnm gjbcrjdbr exbnsdftn nt afrnjhs, rjnjhst nht,e.n pfnhfn b yt exbnsdftn bkb exbnsdftn d vtymitq cntgtyb afrnjhs, rjnjhst pfnhfn yt nht,e.n bkb gjxnb yt nht,e.n. Ífghbvth, jgnbvbpfwbz dyenhtyyb[ afrnjhjd – 'nj hf,jnf, nht,e.ofz yt,jkmib[ pfnhfn, f jgkfnf dct ,jkmituj rjkbxtcndf ccskjr – 'nj ceotcndtyyfz cnfnmz hfc[jljd.
Ïhbtv 2: htuekzhyfz «gthtnhzcrf» gjbcrjdjq dslfxb. Â jcj,jq vtht hbcr gjnthznm gjpbwbb rfcftncz nt[, rnj ghj,bdftncz yf gthde. cnhfybwe c vbybvfkmysv ccskjxysv ,.l;tnjv. Ó vyjub[ ghtlghbybvfntktq pfhfytt pfdtlty frrfeyn lkz hfpvtotybz rjyntrcnyjq htrkfvs b rfr njkmrj b[ cfqn gflftn, jyb chfpe hfpvtof.n j,]zdktybz.
Ïhbtv 3: gcb[jkjubxtcrfz gjlujnjdrf gjntywbfkmys[ htrkfvjlfntktq. Ðfccvjnhbv yf ghbvtht ßyltrcf. ßyltrc vtyztn ytrjnjhst eckjdbz hfy;bhjdfybz cfqnjd, xnj ghbdjlbn r ytj,[jlbvjcnb «lth;fnm yjc gj dtnhe». Ýnj d ,jkmibycndt ckexftd nht,etn yfqvf jgnbvbpfnjhf, xnj, rhjvt ghjxtuj, gjdsiftn ct,tcnjbvjcnm (cv. ghbtv 1). Íj gjcrjkmre htpekmnfn ljcnbufkcz yt dctulf, nj jgnbvbpfnjhs ljyjczn lj cdjb[ rkbtynjd cnhfiyst bcnjhbb j ytghtlcrfpetvjcnb ßyltrcf. Â yfxfkt 'njuj ujlf ßyltrc j,ktuxbk pflfxe jgnbvbpfnjhfv b j,]zdbk j njv, xnj ntgthm jy ,eltn fyjycbhjdfnm bpvtytybz fkujhbnvjd hfy;bhjdfybz gjbcrjdjq dslfxb. Ïthdjt bpvtytybt yfpdfkb «Ìfuflfy».
Ïjbcrjde. dslfxe b rjyntrcnye. htrkfve vj;yj chfdybnm c cjj,of.obvbcz cjcelfvb. Òfr ;t rfr ehjdtym ;blrjcnb d jlyjv cjcelt pfdbcbn jn ehjdyz ;blrjcnb d lheujv, nfr b wtyf rkbrf d rjyntrcnyjq htrkfvt pfdbcbn jn wtys (d 'rjyjvbxtcrjv b vjhfkmyjv cvsckt) ghbcencndbz d htpekmnfnf[ gjbcrf.
Ïjbcrjdbrb ghjikb ljkubq genm jn ytrjvvthxtcrb[ ghjtrnjd lj vyjujvbkkbfhlys[ rjvgfybq. Îyb cjdthitycnde.n vtnjls gjbcrf, yj gjvyzn j cj,cndtyyjq ghb,skb. Ålbycndtyysq cgjcj, gjkexbnm cnf,bkmyj dscjrbt gjpbwbb – 'nj ,snm yf cnjhjyt gjbcrjdbrf. Äheubvb ckjdfvb, ltkfnm cnfdre yf afrnjhs, rjnjhst gjbcrjdbr exbnsdftn ghb hfy;bhjdfybb gjbcrjdjq dslfxb. Êjycnfynby Äe,hjdby, utythfkmysq lbhtrnjh rjvgfybb RankMaster seonews.ru/article/.publication/569/ |
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