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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
 atdhfkt 2015 ujlf Google dp,eljhf;bk SEO-cjj,otcndj yjdjcnm. j
uhzleotv fkujhbnvt, ghbpdfyyjv jxbcnbnm vj,bkmye. dslfxe jn cfqnjd, yt
flfgnbhjdfyys[ gjl vj,bkmyst ecnhjqcndf. Ñ 'njuj vjvtynf bcnjhbz c
mobile-friendly cnfkf jlyjq bp rk.xtds[ ntv ujlf.
 nj dhtvz rfr pfgflyst rjvgfybb yfgtht,jq ltkbkbcm ghjnbdjhtxbdsvb htpekmnfnfvb cdjb[ yf,k.ltybq pf yjdsv fkujhbnvjv, hjccbqcrbt futyncndf ,skb ,jktt jcnjhj;ys d cdjb[ jwtyrf[ b jnrfpsdfkb mobile-friendly fkujhbnve d cbkmyjv dkbzybb yf dslfxe.
Ñgecnz ujl c njuj vjvtynf, rfr Ã'hb Èki (Google), jabwbfkmyj gjlndthlbk
byajhvfwb. j, jrjyxfntkmyjv pfgecrt mobile-friendly fkujhbnvf, vs
htibkb dyjdm j,hfnbnmcz r ghtlcnfdbntkzv hjccbqcrb[ futyncnd, xnj,s
epyfnm, xnj bpvtybkjcm xthtp ujl gjckt «Ìj,fqkutlljyf».
Íf djghjcs htlfrwbb dspdfkbcm jndtnbnm:
- Ñthutq Íbrjyjhjd, herjdjlbntkm yfghfdktybz gjbcrjdjuj ghjldb;tybz Ingate Digital Agency
- Àktrctq Ñrhsyybr, bcgjkybntkmysq lbhtrnjh iSEO
- Èujhm ×ehrby, herjdjlbntkm jnltkf fyfkbnbrb gjbcrjds[ cbcntv Intelsib
- Àyfnjkbq Ñrfkmcrbq, cnfhibq vtytl;th jnltkf gjbcrjdjuj ghjldb;tybz futyncndf i-Media
- Ðfvfpfy Ìbyle,ftd, dtleobq SEO-cgtwbfkbcn TRINET.Marketing
- Ðjvfy Êktdwjd, utythfkmysq lbhtrnjh Optimism.ru
- Ävbnhbq Ñtdfkmytd, herjdjlbntkm ltgfhnfvtynf SEO b htrkfvs «Ïbrctkm Ïk.c»
Ífcrjkmrj cbkmyj vj,bkmysq fkujhbnv pfnhjyek heccrjzpsxye. dslfxe Google pf ghjitlibq ujl?
Ñthutq Íbrjyjhjd, herjdjlbntkm yfghfdktybz gjbcrjdjuj ghjldb;tybz Ingate Digital Agency
Ífif ghfrnbrf gjrfpsdftn, xnj pyfxbntkmyjq gjnthb nhfabrf ghb
jncencndbb vj,bkmyjq dthcbb yt yf,k.lftncz, rfr ytn b pyfxbntkmyjuj
hjcnf nhfabrf yf cfqnf[ c vj,bkmyjq dthcbtq. Îlyfrj tckb cvjnhtnm yf
rjydthcb., ,jktt pyfxbve. lkz yfc vtnhbre, ytflfgnbhjdfyyst gjl
vj,bkmyst ecnhjqcndf htcehcs pyfxbntkmyj ghjbuhsdf.n flfgnbdysv cfqnfv.
Àktrctq Ñrhsyybr, bcgjkybntkmysq lbhtrnjh iSEO
Âkbzybt vj,bkmyjuj fkujhbnvf Google yf heccrjzpsxye. dslfxe gjrf
jrfpfkjcm ytpyfxbntkmysv. Íj jlyjpyfxyj vj;yj ujdjhbnm j njv, xnj
cjplfybt vj,bkmyjq dthcbb zdkztncz [jhjitq bydtcnbwbtq d ,eleott, [jnz
,s gjnjve, xnj ljkz vj,bkmyjuj nhfabrf b vj,bkmys[ rjydthcbq yterkjyyj
hfcntn.
Èujhm ×ehrby, herjdjlbntkm jnltkf fyfkbnbrb gjbcrjds[ cbcntv Intelsib
Âkbzybt vj,bkmyjuj fkujhbnvf yf dslfxe gjrf vj;yj yfpdfnm
ltrjhfnbdysv: e xfcnb cfqnjd gjzdbkfcm ,bhjxrf «lkz vj,bkmys[»,
gjzdbkbcm ytpyfxbntkmyst gthtcnfyjdrb d njg gj chfdytyb. c ltcrnjgyjq
dthcbtq gjbcrf. Î;blftncz vfqcrbq htkbp «Ìj,fqkutlljyf» c ecbktybtv
dkbzybz yf hfy;bhjdfybt, djpvj;yj, gj tuj bnjufv jyj cnfytn pfvtnytt.
Àyfnjkbq Ñrfkmcrbq, cnfhibq vtytl;th jnltkf gjbcrjdjuj ghjldb;tybz futyncndf i-Media
Ìs rfr hfp ghjdjlbv bccktljdfybt gj 'njve yfghfdktyb.. Ïhjdthztv,
rfrbt yfb,jktt pyfxbvst afrnjhs dkbz.n yf dslfxe d heccrjv Google
ctujlyz, gjrf ghjfyfkbpbhjdfkb jrjkj 350-nb cfqnjd. Înj,hfys nt bp yb[,
rjnjhst gjrfpfkb hjcn/gfltybt dblbvjcnb d gjbcrjdjq dslfxt Google jn 5%.
Èp afrnjhjd hfy;bhjdfybz, gj rjnjhsv ghj[jlbkf ghjdthrf (dctuj b[ 7),
yfkbxbt flfgnbdyjq (vj,bkmyjq) dthcbb yf[jlbkjcm yf dnjhjv vtcnt ‒ n.t.
vs jwtybdftv tuj rfr jlby yfb,jktt pyfxbvs[ afrnjhjd, dtleob[ r hjcne
gjpbwbq. Õjnz ds,jhrf yt,jkmifz, dct ;t vj;yj gjldtcnb ghtldfhbntkmysq
bnju: yfkbxbt vj,bkmyjq dthcbb e;t ctujlyz jrfpsdftn joenbvjt dkbzybt yf
dslfxe d heccrjzpsxyjv Google.
Ðfvfpfy Ìbyle,ftd, dtleobq SEO-cgtwbfkbcn TRINET.Marketing
Mobile-friendly zdkztncz kbim 1 bp 200 afrnjhjd hfy;bhjdfybz, ghb
'njv Google pfzdbk, xnj cfqns, flfgnbhjdfyyst gjl vj,bkmyst ecnhjqcndf,
vjuen hfy;bhjdfnmcz dsit.
Íf ghfrnbrt vs yt pfvtnbkb cbkmys[ bpvtytybq (,jktt 15%) d njg 10,
'nj ujdjhbn j njv, xnj d ntreott dhtvz byajhvfwbz yf cnhfybwt df;ytt lkz
gjbcrjdjq cbcntvs, xtv elj,cndj tt djcghbznbz.
Ðjvfy Êktdwjd, utythfkmysq lbhtrnjh Optimism.ru
Ïj yfibv yf,k.ltybzv d njg 10 rfrb[-nj ukj,fkmys[ bpvtytybq yt
ghjbpjikj. Ìs pfvtnbkb ytrjnjhst gthtcnfyjdrb cfqnjd, gjzdbkbcm hfpkbxbz
gj jnj,hf;ftvsv cfqnfv d ltcrnjgyjq b vj,bkmyjq dslfxt.
Îgbhfzcm yf 'nj, vj;yj ujdjhbnm j njv, xnj mobile-friendly jrfpsdftn
gjkj;bntkmyjt dkbzybt, yj 'nj dkbzybt jxtym vfkj gj chfdytyb. c dkbzybtv
lheub[ ,jktt dtcjvs[ afrnjhjd, nfrb[ rfr rjyntyn b ccskrb.
Ävbnhbq Ñtdfkmytd, herjdjlbntkm ltgfhnfvtynf SEO b htrkfvs «Ïbrctkm Ïk.c»
 gthde. jxthtlm rjhhtrnyj ,eltn hfcce;lfnm d nthvbyf[ bpvtytybz
xbckf gjrfpjd b gjbcrjdjuj nhfabrf lkz flfgnbhjdfyys[ gjl vj,bkmyst
ecnhjqcndf cfqnjd b ytn.
Âf;yj fyfkbpbhjdfnm lfyyst c gjghfdrjq yf j,obq hjcn ljkb vj,bkmys[
gjkmpjdfntktq pf gjcktlybt ldf rfktylfhys[ ujlf (lj ljkb gjhzlrf 55%, gj
lfyysv LiveInternet).
Ðfccvjnhbv rtqc d ntvfnbrt rjynfrnys[ kbyp b jgnbrb. Íf uhfabrt yb;t
ghtlcnfdktyj chfdytybt lbyfvbrb gjbcrjdjuj nhfabrf pf 2015 b 2016 ujls,
bvtyyj c vj,bkmys[ ecnhjqcnd b bvtyyj bp gjbcrjdjq cbcntvs Google. Ìs
vj;tv pfabrcbhjdfnm hjcn j,otuj ehjdyz vj,bkmyjuj gjbcrjdjuj nhfabrf,
,tp gthbjljd «j,dfkf».
Âf;yj jnvtnbnm, xnj cfqn yt flfgnbhjdfy lkz ghjcvjnhf c vj,bkmys[
ecnhjqcnd (ghjcnj rjhhtrnyj jnj,hf;ftncz yf yb[ cdjtq j,otq dthcbtq).
Âblyj, xnj «Ìj,fqkutlljy» yt ghbitk, ytcvjnhz yf dct pfdthtybz
ghtlcnfdbntktq Google – ghjtrn gjkexftn jnkbxysq gjbcrjdsq nhfabr bp
vj,bkmyjq dslfxb Google, rjnjhsq ybrfr yt bpvtybkcz gjckt dytlhtybz
vj,bkmyjuj fkujhbnvf ghbvthyj ujl yfpfl.
 bnjut: Ájkmibycndj 'rcgthnjd c[jlzncz dj vytybb, xnj
pf ghjitlibq ujl vj,bkmysq fkujhbnv Google jrfpfk yf heccrjzpsxye.
dslfxe vbybvfkmyjt dkbzybt. Òtv yt vtytt yt cnjbn jnrfpsdfnmcz jn
cjplfybz mobile-friendly dthcbb cfqnf, nfr rfr vj,bkjghbujlyjcnm
yfghzve. crfpsdftncz yf rjydthcbb b, dthjznyj, pyfxtybt 'njuj afrnjhf d
gjbcrt d 2016 ujle ,eltn hfcnb.
Çfvtnbkb kb ds edtkbxtybt vj,bkmyjuj nhfabrf yf cfqns rkbtynjd?
Ñthutq Íbrjyjhjd, herjdjlbntkm yfghfdktybz gjbcrjdjuj ghjldb;tybz Ingate Digital Agency
Äjkz gjbcrjdjuj nhfabrf c vj,bkmys[ ecnhjqcnd hfcntn dvtcnt c hjcnjv
felbnjhbb, bcgjkmpe.otq cvfhnajys rfr ecnhjqcndf lkz ds[jlf d ctnm. Â
wtkjv cbnefwb. yfukzlyj bkk.cnhbhetn cthdbc LiveInternet (http://www.liveinternet.ru/stat/ru/oses.html?period=month), gj lfyysv rjnjhjuj ,jktt 50% nhfabrf ctujlyz ghb[jlbncz yf vj,bkmyst ecnhjqcndf.
Àktrctq Ñrhsyybr, bcgjkybntkmysq lbhtrnjh iSEO
Äjkz vj,bkmyjuj nhfabrf yf cfqns rkbtynjd edtkbxbkfcm pf gjcktlybq
ujl. Åckb ujdjhbnm j rjyrhtnys[ wbahf[, nj nen dct pfdbcbn jn ntvfnbrb b
vfcinf,f ghjtrnf, yj hfcrkfl ghbvthyj cktle.obq: yf yjdjcnys[ cfqnf[
hjcn cjcnfdbk lj 35%, yf rjhgjhfnbdys[ – 5–10%, d bynthytn-vfufpbyf[ –
lj 40%. Â rfxtcndt ghbvthf yf uhfabrt ghtlcnfdktyf lbyfvbrf nhfabrf
regjyyjuj cthdbcf (cktdf – 2015 u., cghfdf – 2014 u.):
Ðjcn vj,bkmyjuj nhfabrf ghjljk;ftncz b gj ctq ltym, yj 'nj yt cdzpfyj
c fkujhbnvjv Google yfghzve.. Ðfcntn rjkbxtcndj vj,bkmys[ ecnhjqcnd b
k.ltq, gjkmpe.obvbcz bvb.
Èujhm ×ehrby, herjdjlbntkm jnltkf fyfkbnbrb gjbcrjds[ cbcntv Intelsib
Êjkbxtcndj gjkmpjdfntktq, ghb[jlzob[ yf cfqns c vj,bkmys[ ecnhjqcnd
yterkjyyj b pfvtnyj hfcntn. Ïj cbcntvfv cnfnbcnbrb yfib[ rkbtynjd vj;yj
ujdjhbnm j ghbhjcnt (d chfdytybb c lfyysvb ghjikjuj ujlf) jn 10–15% lkz
yt jgnbvbpbhjdfyys[ c vj,bkmyjq njxrb phtybz cfqnjd lj 50–60% lkz cfqnjd
c rfxtcndtyysvb vj,bkmysvb dthcbzvb bkb flfgnbdysv lbpfqyjv. Ðfpybwf d
nhfabrt, crjhtt dctuj, j,]zcyztncz yfkbxbtv d gjbcrjdjq dslfxt
byajhvfwbjyys[ cjj,otybq j vj,bkjghbujlyjcnb htpekmnfnjd gjbcrf. Íe;yj
jnvtnbnm gjzdktybt gjcntgtyyj yfhfcnf.otq ljkb ytnhflbwbjyys[ ecnhjqcnd
(yfghbvth, SmartTV).
Àyfnjkbq Ñrfkmcrbq, cnfhibq vtytl;th jnltkf gjbcrjdjuj ghjldb;tybz futyncndf i-Media
Ïjcnjzyyj dblbv hjcn vj,bkmyjuj nhfabrf e yfib[ rkbtynjd.
Åcntcndtyyj, vyjujt pfdbcbn jn ntvfnbrb: ult-nj hjcn ,jktt pfvtnty,
ult-nj vtytt. Îlyfrj pf gjcktlybq ujl, tckb ,hfnm chtly.. ntvgthfnehe gj
,jkmybwt, nhfabr c vj,bkmys[ eldjbkcz. Ít levf., xnj yf 'njv
jcnfyjdbvcz. Ïththfcghtltktybt j,otuj nhfabrf d gjkmpe vj,bkmys[ – nhtyl
cktle.ob[ ytcrjkmrb[ ktn.
Ðfvfpfy Ìbyle,ftd, dtleobq SEO-cgtwbfkbcn TRINET.Marketing
Ìs pfvtxftv bp ujlf d ujl, xnj ghjbc[jlbn hjcn vj,bkmyjuj nhfabrf. Â
hfpys[ ntvfnbrf[ 'nj ghjbc[jlbn gj-hfpyjve, d chtlytv jn 10 lj 40%.
Ítkmpz crfpfnm, xnj ljkz vj,bkmyjuj nhfabrf dshjckf bvtyyj bp-pf
fkujhbnvf Mobile-friendly, crjhtt hjcn ghjbc[jlbn pf cxtn hjcnf
vj,bkmyjq felbnjhbb, k.lb dct ,jkmit gjkmpe.ncz yt njkmrj ltcrnjgjv, yj b
cvfhnajyfvb, gkfyitnfvb b SmartTV.
Ðjvfy Êktdwjd, utythfkmysq lbhtrnjh Optimism.ru
Ðjcn vj,bkmyjuj nhfabrf yf cfqns rkbtynjd ytbp,t;ty, yj d
rjkbxtcndtyyjv dshf;tybb 'njn gjrfpfntkm cbkmyj pfdbcbn jn ntvfnbrb
cfqnf. Åckb ujdjhbnm d chtlytv, nj ljkz vj,bkmyjuj nhfabrf gj chfdytyb. c
2012 ujljv dshjckf ghbvthyj c 10–15% lj 30%. Â 2015 ujle hjcn ,sk, yj
jy ,sk yt nfrbv cnhtvbntkmysv rfr d ghjikst ujls.
Ävbnhbq Ñtdfkmytd, herjdjlbntkm ltgfhnfvtynf SEO b htrkfvs «Ïbrctkm Ïk.c»
Ódtkbxtybt cghjcf c vj,bkmys[ pfvtnyj njkmrj d vfcinf,t 2 ktn.
×nj jcj,tyyj bynthtcyj SEO-cgtwbfkbcnfv b bynthytn-vfhrtnjkjufv, nfr 'nj ljkz rjvvthxtcrjuj cghjcf d lde[ gjbcrjds[ cbcntvf[ ßyltrc b Google b hfcghtltktybt vj,bkmyjq felbnjhbb gj lfyysv gjbcrjdbrfv.
À. Ñjukfcyj fyfkbnbrt rjvgfybb «Ïbrctkm Ïk.c», lkz ßyltrcf
ljkz rjvvthxtcrjuj cghjcf c vj,bkmys[ cjcnfdkztn jrjkj 16–17% jn j,otuj
tuj xbckf, d nj dhtvz rfr lkz Google pyfxtybt ghtdsiftn 20%.
Á. Òhfabr c vj,bkmys[ ecnhjqcnd bp Google ghtdsiftn 50–60%
(rtqc jlyjuj bp yfib[ rkbtynjd yb;t). Ñjdvtcnyj c j,obv hjcnjv
gjkmpjdfntktq c gthtyjcys[ ecnhjqcnd lfyysq cbvgnjv yjcbn nhtdj;ysq
[fhfrnth lkz rjvgfybb ßyltrc d wtkjv. Âcnftn djghjc elth;fybz kblthcndf d
heytnt.
Íf ntreobq vjvtyn, ljkz gjkmpjdfntktq c vj,bkmys[ ecnhjqcnd yf
ghjtrnf[ jxtym cbkmyj dfhmbhetncz d pfdbcbvjcnb jn ntvfnbrb b cjcnfdkztn
jn 10 lj 50%.
 bnjut: Õjnz 'rcgthns b jnvtxf.n hjcn ljkb vj,bkmyjuj
nhfabrf yf cfqns rkbtynjd pf gjcktlybq ujl (10–50% d pfdbcbvjcnb jn
ntvfnbrb), jyb yt cgtifn cdzpsdfnm 'ne ntyltywb. c ltqcndbtv vj,bkmyjuj
fkujhbnvf Google. Ñrjhtt, yf hjcn vj,bkmyjuj nhfabrf dkbztn r edtkbxtyb.
ljkb gjkmpjdfntktq vj,bkmyjuj bynthytnf d wtkjv.
Ñ rfrbvb nhelyjcnzvb ds cnjkryekbcm ghb gthtdjlt rkbtynjd yf vj,bkmyst/flfgnbdyst cfqns?
Ñthutq Íbrjyjhjd, herjdjlbntkm yfghfdktybz gjbcrjdjuj ghjldb;tybz Ingate Digital Agency
Êfr ghfdbkj, vtkrbq b chtlybq ,bpytc gjrf ytljcnfnjxyj frnbdyj
dytlhztn mobile-friendly cfqns (ljkz rjnjhs[ ljcnbuftn gjhzlrf 35%). Ít
dctulf gjkexftncz buhfnm yf jgtht;tybt, b cjplfybt vj,bkmyjq dthcbb
ghjbc[jlbn njkmrj ghb ljcnb;tybb rhbnbxyjq njxrb: rjulf ljkz nhfabrf c
nfrjuj nbgf ecnhjqcnd cnfyjdbncz ltqcndbntkmyj dtcjvjq b lfkmytqitt
ghjvtlktybt xhtdfnj cyb;tybtv 'aatrnbdyjcnb.
Àktrctq Ñrhsyybr, bcgjkybntkmysq lbhtrnjh iSEO
Ðfcghjcnhfytyyfz ghj,ktvf ghb dthcnrt flfgnbdys[ cfqnjd –
le,kbhjdfybt rjyntynf dyenhb cnhfybws. Âthcnfkmobr ltkftn 2 ,kjrf c
jlbyfrjdsv rjyntynjv: jlby lkz ltcrnjgf, lheujq lkz vj,bkmys[.
Ïjkmpjdfntkm dblbn njkmrj jlby bp ,kjrjd, f gjbcrjdbrb – j,f. È 'nj bv
yt yhfdbncz.
Èujhm ×ehrby, herjdjlbntkm jnltkf fyfkbnbrb gjbcrjds[ cbcntv Intelsib
Âytlhtybt (ghbxtv ljcnfnjxyj ievyjt) vj,bkmys[ afrnjhjd d hfy;bhe.obt
fkujhbnvs gjbcrjds[ cbcntv csuhfkj gjkj;bntkmye. hjkm d ghjwtcct
e,t;ltybz rkbtynjd d ytj,[jlbvjcnb gtht[jlf r ,jktt flfgnbhjdfyysv r
cjdhtvtyysv eckjdbzv cfqnfv. Ïhj,ktvf, rjnjhe. cnjbn egjvzyenm,
ljcnfnjxyj cnfhfz – 'nj j,tcgtxtybt rhjcc-,hfepthyjcnb b
rhjcc-gkfnajhvtyyjcnb dt,-cfqnf. Ñ hfcibhtybtv nbgjd ecnhjqcnd b
,hfepthjd jyf jgznm cnfyjdbncz frnefkmyjq.
Àyfnjkbq Ñrfkmcrbq, cnfhibq vtytl;th jnltkf gjbcrjdjuj ghjldb;tybz futyncndf i-Media
Îcyjdyfz ghj,ktvf – 'nj juhfybxtybz ,.l;tnf b crtgcbc gj gjdjle
vj,bkmyjuj nhfabrf, rjnjhsq gjhjq dcnhtxftncz e rkbtynjd. Ít dctulf
rkbtyn vj;tn dsltkbnm jnltkmyst chtlcndf yf hfphf,jnre vj,bkmyjq dthcbb
bkb cjplfybt flfgnbdyjuj lbpfqyf. Ê cj;fktyb., lf;t wbahs b uhfabrb
gjhjq yt vjuen bcghfdbnm cbnefwb.. Ê ghbvthe, e rkbtynf vj,bkmysq nhfabr
– 'nj ,jktt 20% jn j,otuj (b gjcnjzyyj hfcntn), yj rjydthcbz gj ytve
xenm kb yt d nhb hfpf vtymit, gjnjve xnj gjkmpjdfntkm 'ktvtynfhyj yt
vj;tn cjdthibnm gjregre. Ïhb 'njv cjplfybt vj,bkmyjq dthcbb gjcnjzyyj
jnrkflsdftncz yf ,eleott.
Ðfvfpfy Ìbyle,ftd, dtleobq SEO-cgtwbfkbcn TRINET.Marketing
Âct yfib rkbtyns gjybvf.n, xnj flfgnfwbz gjl vj,bkmyst ecnhjqcndf ye;yf, yj lfktrj yt dct ujnjds cltkfnm 'nj chfpe.
Îcyjdyjq nhelyjcnm. lkz rf;ljuj rkbtynf cnjbn ds,jh rfr kexit htfkbpjdfnm cfqn gjl vj,bkmye. felbnjhb.:
f) Àlfgnbdyfz dthcnrf
,) Ìj,bkmyfz dthcbz cfqnf
d) Äbyfvbxtcrbq lbpfqy (RESS)
Ïhb dslfxt htrjvtylfwbq vs jnnfkrbdftvcz jn pflfx rkbtynf, nt[ybxtcrb[ djpvj;yjcntq cfqnf b abyfycjds[ dkj;tybq.
Ðjvfy Êktdwjd, utythfkmysq lbhtrnjh Optimism.ru
Ñfvfz ,jkmifz nhelyjcnm – 'nj jncencndbt gjybvfybz j ,tpeckjdyjq
ytj,[jlbvjcnb nfrjuj ifuf rfr vj,bkbpfwbz cj,cndtyyjuj dt,-htcehcf. Äkz
,jkmibycndf rkbtynjd flfgnfwbz gjl vj,bkmyst ecnhjqcndf – 'nj
ljgjkybntkmysq geyrn pfnhfn. Èvtyyj gj'njve dkfltkmws cfqnjd pfxfcne.
jnrkflsdf.n ghbyznbt htitybz d ljkubq zobr.
Âszdbd 'nj «eprjt vtcnj» d djhjyrt ghjlf;, vs ghtljcnfdbkb rkbtyne
djpvj;yjcnm cfvjcnjzntkmyj jghtltkznm j,]tv hf,jn b hfphf,jnfkb
ytcrjkmrj nfhbays[ gkfyjd gj cjplfyb. flfgnbdys[ cfqnjd.
Ävbnhbq Ñtdfkmytd, herjdjlbntkm ltgfhnfvtynf SEO b htrkfvs «Ïbrctkm Ïk.c»
Òhelyjcntq nen vyjuj. Ífxbyfz jn ,fyfkmys[ jib,jr dthcnrb, rjulf
xfcnm rjyntynf jnj,hf;ftncz njkmrj lkz gjkmpjdfntktq c vj,bkmys[
ecnhjqcnd, f xfcnm njkmrj lkz ÏÊ, d 'njv ckexft SEO-cgtwbfkbcns
«nthz.ncz» b yt dctulf vjuen rjhhtrnyj jwtybnm jgnbvbpfwb. b rjyxfz
ytdthyj yfcnhjtyysvb htlbhtrnfvb.
Òen htrjvtyletv rjkktufv:
À. Ïhblth;bdfnmcz htrjvtylfwbq gjbcrjds[ cbcntv. Ó Google, yf elbdktybt, d lfyyjv djghjct cj,hfy ghbkbxysq gkfcn pyfybq.
Á. Îwtybdfnm bvtyyj bc[jlysq rjl b ghjdjlbnm hf,jns c ybv.
Â. Ïj djpvj;yjcnb htfkbpjdsdfnm flfgnbdye. dthcb. c tlbysv lkz
vj,bkmys[ b cnfwbjyfhys[ ecnhjqcnd URL-flhtcjv lkz rjhhtrnyjuj extnf
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 bnjut:  wtkjv 'rcgthns jnvtnbkb ytcrjkmrj
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flfgnbdysq/vj,bkmysq cfqn:
ytgjybvfybt ytj,[jlbvjcnb gtht[jlf d mobile cj cnjhjys rkbtynf;
juhfybxtyyjcnm ,.l;tnf;
nt[ybxtcrbt nhelyjcnb (j,tcgtxtybt rhjcc-,hfepthyjcnb b
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dt,-dthcbb b n.l.).
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Ñthutq Íbrjyjhjd, herjdjlbntkm yfghfdktybz gjbcrjdjuj ghjldb;tybz Ingate Digital Agency
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rjnjhs[ ljcnbuftn 90%.
Àktrctq Ñrhsyybr, bcgjkybntkmysq lbhtrnjh iSEO
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ghj[jlbk ghjdthre yf mobile-friendly d Google b ßyltrct. Ðtfkmyjt ;t
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ljrfpfntkmcnd.
Àyfnjkbq Ñrfkmcrbq, cnfhibq vtytl;th jnltkf gjbcrjdjuj ghjldb;tybz futyncndf i-Media
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cbcntv, b hfpkbxyst cthdbcs, «edtljvkzkrb» jn Ât,vfcnthjd c
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Ífib rkbtyns gjybvf.n dc. df;yjcnm vj,bkbpfwbb. Ñjdvtcnysvb cbkfvb vs
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gjkmpjdfntktq.
Ðjvfy Êktdwjd, utythfkmysq lbhtrnjh Optimism.ru
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Ävbnhbq Ñtdfkmytd, herjdjlbntkm ltgfhnfvtynf SEO b htrkfvs «Ïbrctkm Ïk.c»
Äf, cghjc b bynthtc r ntvt dshjc cbkmyj. Ïj yfitq cnfnbcnbrt ,jktt
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 bnjut: Õjnz futyncndfv dct tot ghb[jlbncz j,]zcyznm
rkbtynfv df;yjcnm gtht[jlf d mobile, vyjubt rkbtyns e;t cfvb ljdjkmyj
jcjpyfyyj gjl[jlzn r 'njve djghjce. Îcj,tyyj dtkbr ghjwtyn
«cjpyfntkmys[» rkbtynjd chtlb rhegys[ rjvgfybq.
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