«Ìîáàéëãåääîí» â Ðîññèè: ÷òî ýòî áûëî?


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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)

 atdhfkt 2015 ujlf Google dp,eljhf;bk SEO-cjj,otcndj yjdjcnm. j uhzleotv fkujhbnvt, ghbpdfyyjv jxbcnbnm vj,bkmye. dslfxe jn cfqnjd, yt flfgnbhjdfyys[ gjl vj,bkmyst ecnhjqcndf. Ñ 'njuj vjvtynf bcnjhbz c mobile-friendly cnfkf jlyjq bp rk.xtds[ ntv ujlf.

 nj dhtvz rfr pfgflyst rjvgfybb yfgtht,jq ltkbkbcm ghjnbdjhtxbdsvb htpekmnfnfvb cdjb[ yf,k.ltybq pf yjdsv fkujhbnvjv, hjccbqcrbt futyncndf ,skb ,jktt jcnjhj;ys d cdjb[ jwtyrf[ b jnrfpsdfkb mobile-friendly fkujhbnve d cbkmyjv dkbzybb yf dslfxe.

Ñgecnz ujl c njuj vjvtynf, rfr Ã'hb Èki (Google), jabwbfkmyj gjlndthlbk byajhvfwb. j, jrjyxfntkmyjv pfgecrt mobile-friendly fkujhbnvf, vs htibkb dyjdm j,hfnbnmcz r ghtlcnfdbntkzv hjccbqcrb[ futyncnd, xnj,s epyfnm, xnj bpvtybkjcm xthtp ujl gjckt «Ìj,fqkutlljyf».

Íf djghjcs htlfrwbb dspdfkbcm jndtnbnm:

«Ìj,fqkutlljy» d Ðjccbb: xnj 'nj ,skj?

  • Ñthutq Íbrjyjhjd, herjdjlbntkm yfghfdktybz gjbcrjdjuj ghjldb;tybz Ingate Digital Agency
  • Àktrctq Ñrhsyybr, bcgjkybntkmysq lbhtrnjh iSEO
  • Èujhm ×ehrby, herjdjlbntkm jnltkf fyfkbnbrb gjbcrjds[ cbcntv Intelsib
  • Àyfnjkbq Ñrfkmcrbq, cnfhibq vtytl;th jnltkf gjbcrjdjuj ghjldb;tybz futyncndf i-Media
  • Ðfvfpfy Ìbyle,ftd, dtleobq SEO-cgtwbfkbcn TRINET.Marketing
  • Ðjvfy Êktdwjd, utythfkmysq lbhtrnjh Optimism.ru
  • Ävbnhbq Ñtdfkmytd, herjdjlbntkm ltgfhnfvtynf SEO b htrkfvs «Ïbrctkm Ïk.c»

Ífcrjkmrj cbkmyj vj,bkmysq fkujhbnv pfnhjyek heccrjzpsxye. dslfxe Google pf ghjitlibq ujl?

Ñthutq Íbrjyjhjd, herjdjlbntkm yfghfdktybz gjbcrjdjuj ghjldb;tybz Ingate Digital Agency

Ífif ghfrnbrf gjrfpsdftn, xnj pyfxbntkmyjq gjnthb nhfabrf ghb jncencndbb vj,bkmyjq dthcbb yt yf,k.lftncz, rfr ytn b pyfxbntkmyjuj hjcnf nhfabrf yf cfqnf[ c vj,bkmyjq dthcbtq. Îlyfrj tckb cvjnhtnm yf rjydthcb., ,jktt pyfxbve. lkz yfc vtnhbre, ytflfgnbhjdfyyst gjl vj,bkmyst ecnhjqcndf htcehcs pyfxbntkmyj ghjbuhsdf.n flfgnbdysv cfqnfv.

Àktrctq Ñrhsyybr, bcgjkybntkmysq lbhtrnjh iSEO

Âkbzybt vj,bkmyjuj fkujhbnvf Google yf heccrjzpsxye. dslfxe gjrf jrfpfkjcm ytpyfxbntkmysv. Íj jlyjpyfxyj vj;yj ujdjhbnm j njv, xnj cjplfybt vj,bkmyjq dthcbb zdkztncz [jhjitq bydtcnbwbtq d ,eleott, [jnz ,s gjnjve, xnj ljkz vj,bkmyjuj nhfabrf b vj,bkmys[ rjydthcbq yterkjyyj hfcntn.

Èujhm ×ehrby, herjdjlbntkm jnltkf fyfkbnbrb gjbcrjds[ cbcntv Intelsib

Âkbzybt vj,bkmyjuj fkujhbnvf yf dslfxe gjrf vj;yj yfpdfnm ltrjhfnbdysv: e xfcnb cfqnjd gjzdbkfcm ,bhjxrf «lkz vj,bkmys[», gjzdbkbcm ytpyfxbntkmyst gthtcnfyjdrb d njg gj chfdytyb. c ltcrnjgyjq dthcbtq gjbcrf. Î;blftncz vfqcrbq htkbp «Ìj,fqkutlljyf» c ecbktybtv dkbzybz yf hfy;bhjdfybt, djpvj;yj, gj tuj bnjufv jyj cnfytn pfvtnytt.

Àyfnjkbq Ñrfkmcrbq, cnfhibq vtytl;th jnltkf gjbcrjdjuj ghjldb;tybz futyncndf i-Media

Ìs rfr hfp ghjdjlbv bccktljdfybt gj 'njve yfghfdktyb.. Ïhjdthztv, rfrbt yfb,jktt pyfxbvst afrnjhs dkbz.n yf dslfxe d heccrjv Google ctujlyz, gjrf ghjfyfkbpbhjdfkb jrjkj 350-nb cfqnjd. Înj,hfys nt bp yb[, rjnjhst gjrfpfkb hjcn/gfltybt dblbvjcnb d gjbcrjdjq dslfxt Google jn 5%. Èp afrnjhjd hfy;bhjdfybz, gj rjnjhsv ghj[jlbkf ghjdthrf (dctuj b[ 7), yfkbxbt flfgnbdyjq (vj,bkmyjq) dthcbb yf[jlbkjcm yf dnjhjv vtcnt ‒ n.t. vs jwtybdftv tuj rfr jlby yfb,jktt pyfxbvs[ afrnjhjd, dtleob[ r hjcne gjpbwbq. Õjnz ds,jhrf yt,jkmifz, dct ;t vj;yj gjldtcnb ghtldfhbntkmysq bnju: yfkbxbt vj,bkmyjq dthcbb e;t ctujlyz jrfpsdftn joenbvjt dkbzybt yf dslfxe d heccrjzpsxyjv Google.

Ðfvfpfy Ìbyle,ftd, dtleobq SEO-cgtwbfkbcn TRINET.Marketing

Mobile-friendly zdkztncz kbim 1 bp 200 afrnjhjd hfy;bhjdfybz, ghb 'njv Google pfzdbk, xnj cfqns, flfgnbhjdfyyst gjl vj,bkmyst ecnhjqcndf, vjuen hfy;bhjdfnmcz dsit.

Íf ghfrnbrt vs yt pfvtnbkb cbkmys[ bpvtytybq (,jktt 15%) d njg 10, 'nj ujdjhbn j njv, xnj d ntreott dhtvz byajhvfwbz yf cnhfybwt df;ytt lkz gjbcrjdjq cbcntvs, xtv elj,cndj tt djcghbznbz.

Ðjvfy Êktdwjd, utythfkmysq lbhtrnjh Optimism.ru

Ïj yfibv yf,k.ltybzv d njg 10 rfrb[-nj ukj,fkmys[ bpvtytybq yt ghjbpjikj. Ìs pfvtnbkb ytrjnjhst gthtcnfyjdrb cfqnjd, gjzdbkbcm hfpkbxbz gj jnj,hf;ftvsv cfqnfv d ltcrnjgyjq b vj,bkmyjq dslfxt.

Îgbhfzcm yf 'nj, vj;yj ujdjhbnm j njv, xnj mobile-friendly jrfpsdftn gjkj;bntkmyjt dkbzybt, yj 'nj dkbzybt jxtym vfkj gj chfdytyb. c dkbzybtv lheub[ ,jktt dtcjvs[ afrnjhjd, nfrb[ rfr rjyntyn b ccskrb.

Ävbnhbq Ñtdfkmytd, herjdjlbntkm ltgfhnfvtynf SEO b htrkfvs «Ïbrctkm Ïk.c»

 gthde. jxthtlm rjhhtrnyj ,eltn hfcce;lfnm d nthvbyf[ bpvtytybz xbckf gjrfpjd b gjbcrjdjuj nhfabrf lkz flfgnbhjdfyys[ gjl vj,bkmyst ecnhjqcndf cfqnjd b ytn.

Âf;yj fyfkbpbhjdfnm lfyyst c gjghfdrjq yf j,obq hjcn ljkb vj,bkmys[ gjkmpjdfntktq pf gjcktlybt ldf rfktylfhys[ ujlf (lj ljkb gjhzlrf 55%, gj lfyysv LiveInternet).

Ðfccvjnhbv rtqc d ntvfnbrt rjynfrnys[ kbyp b jgnbrb. Íf uhfabrt yb;t ghtlcnfdktyj chfdytybt lbyfvbrb gjbcrjdjuj nhfabrf pf 2015 b 2016 ujls, bvtyyj c vj,bkmys[ ecnhjqcnd b bvtyyj bp gjbcrjdjq cbcntvs Google. Ìs vj;tv pfabrcbhjdfnm hjcn j,otuj ehjdyz vj,bkmyjuj gjbcrjdjuj nhfabrf, ,tp gthbjljd «j,dfkf».

Âf;yj jnvtnbnm, xnj cfqn yt flfgnbhjdfy lkz ghjcvjnhf c vj,bkmys[ ecnhjqcnd (ghjcnj rjhhtrnyj jnj,hf;ftncz yf yb[ cdjtq j,otq dthcbtq). Âblyj, xnj «Ìj,fqkutlljy» yt ghbitk, ytcvjnhz yf dct pfdthtybz ghtlcnfdbntktq Google – ghjtrn gjkexftn jnkbxysq gjbcrjdsq nhfabr bp vj,bkmyjq dslfxb Google, rjnjhsq ybrfr yt bpvtybkcz gjckt dytlhtybz vj,bkmyjuj fkujhbnvf ghbvthyj ujl yfpfl.

«Ìj,fqkutlljy» d Ðjccbb: xnj 'nj ,skj?

 bnjut: Ájkmibycndj 'rcgthnjd c[jlzncz dj vytybb, xnj pf ghjitlibq ujl vj,bkmysq fkujhbnv Google jrfpfk yf heccrjzpsxye. dslfxe vbybvfkmyjt dkbzybt. Òtv yt vtytt yt cnjbn jnrfpsdfnmcz jn cjplfybz mobile-friendly dthcbb cfqnf, nfr rfr vj,bkjghbujlyjcnm yfghzve. crfpsdftncz yf rjydthcbb b, dthjznyj, pyfxtybt 'njuj afrnjhf d gjbcrt d 2016 ujle ,eltn hfcnb.

Çfvtnbkb kb ds edtkbxtybt vj,bkmyjuj nhfabrf yf cfqns rkbtynjd?

Ñthutq Íbrjyjhjd, herjdjlbntkm yfghfdktybz gjbcrjdjuj ghjldb;tybz Ingate Digital Agency

Äjkz gjbcrjdjuj nhfabrf c vj,bkmys[ ecnhjqcnd hfcntn dvtcnt c hjcnjv felbnjhbb, bcgjkmpe.otq cvfhnajys rfr ecnhjqcndf lkz ds[jlf d ctnm. Â wtkjv cbnefwb. yfukzlyj bkk.cnhbhetn cthdbc LiveInternet (http://www.liveinternet.ru/stat/ru/oses.html?period=month), gj lfyysv rjnjhjuj ,jktt 50% nhfabrf ctujlyz ghb[jlbncz yf vj,bkmyst ecnhjqcndf.

Àktrctq Ñrhsyybr, bcgjkybntkmysq lbhtrnjh iSEO

Äjkz vj,bkmyjuj nhfabrf yf cfqns rkbtynjd edtkbxbkfcm pf gjcktlybq ujl. Åckb ujdjhbnm j rjyrhtnys[ wbahf[, nj nen dct pfdbcbn jn ntvfnbrb b vfcinf,f ghjtrnf, yj hfcrkfl ghbvthyj cktle.obq: yf yjdjcnys[ cfqnf[ hjcn cjcnfdbk lj 35%, yf rjhgjhfnbdys[ – 5–10%, d bynthytn-vfufpbyf[ – lj 40%. Â rfxtcndt ghbvthf yf uhfabrt ghtlcnfdktyf lbyfvbrf nhfabrf regjyyjuj cthdbcf (cktdf – 2015 u., cghfdf – 2014 u.):

iseo_mob.png

 

Ðjcn vj,bkmyjuj nhfabrf ghjljk;ftncz b gj ctq ltym, yj 'nj yt cdzpfyj c fkujhbnvjv Google yfghzve.. Ðfcntn rjkbxtcndj vj,bkmys[ ecnhjqcnd b k.ltq, gjkmpe.obvbcz bvb.

Èujhm ×ehrby, herjdjlbntkm jnltkf fyfkbnbrb gjbcrjds[ cbcntv Intelsib

Êjkbxtcndj gjkmpjdfntktq, ghb[jlzob[ yf cfqns c vj,bkmys[ ecnhjqcnd yterkjyyj b pfvtnyj hfcntn. Ïj cbcntvfv cnfnbcnbrb yfib[ rkbtynjd vj;yj ujdjhbnm j ghbhjcnt (d chfdytybb c lfyysvb ghjikjuj ujlf) jn 10–15% lkz yt jgnbvbpbhjdfyys[ c vj,bkmyjq njxrb phtybz cfqnjd lj 50–60% lkz cfqnjd c rfxtcndtyysvb vj,bkmysvb dthcbzvb bkb flfgnbdysv lbpfqyjv. Ðfpybwf d nhfabrt, crjhtt dctuj, j,]zcyztncz yfkbxbtv d gjbcrjdjq dslfxt byajhvfwbjyys[ cjj,otybq j vj,bkjghbujlyjcnb htpekmnfnjd gjbcrf. Íe;yj jnvtnbnm gjzdktybt gjcntgtyyj yfhfcnf.otq ljkb ytnhflbwbjyys[ ecnhjqcnd (yfghbvth, SmartTV).

Àyfnjkbq Ñrfkmcrbq, cnfhibq vtytl;th jnltkf gjbcrjdjuj ghjldb;tybz futyncndf i-Media

Ïjcnjzyyj dblbv hjcn vj,bkmyjuj nhfabrf e yfib[ rkbtynjd. Åcntcndtyyj, vyjujt pfdbcbn jn ntvfnbrb: ult-nj hjcn ,jktt pfvtnty, ult-nj vtytt. Îlyfrj pf gjcktlybq ujl, tckb ,hfnm chtly.. ntvgthfnehe gj ,jkmybwt, nhfabr c vj,bkmys[ eldjbkcz. Ít levf., xnj yf 'njv jcnfyjdbvcz. Ïththfcghtltktybt j,otuj nhfabrf d gjkmpe vj,bkmys[ – nhtyl cktle.ob[ ytcrjkmrb[ ktn.

Ðfvfpfy Ìbyle,ftd, dtleobq SEO-cgtwbfkbcn TRINET.Marketing

Ìs pfvtxftv bp ujlf d ujl, xnj ghjbc[jlbn hjcn vj,bkmyjuj nhfabrf. Â hfpys[ ntvfnbrf[ 'nj ghjbc[jlbn gj-hfpyjve, d chtlytv jn 10 lj 40%. Ítkmpz crfpfnm, xnj ljkz vj,bkmyjuj nhfabrf dshjckf bvtyyj bp-pf fkujhbnvf Mobile-friendly, crjhtt hjcn ghjbc[jlbn pf cxtn hjcnf vj,bkmyjq felbnjhbb, k.lb dct ,jkmit gjkmpe.ncz yt njkmrj ltcrnjgjv, yj b cvfhnajyfvb, gkfyitnfvb b SmartTV.

Ðjvfy Êktdwjd, utythfkmysq lbhtrnjh Optimism.ru

Ðjcn vj,bkmyjuj nhfabrf yf cfqns rkbtynjd ytbp,t;ty, yj d rjkbxtcndtyyjv dshf;tybb 'njn gjrfpfntkm cbkmyj pfdbcbn jn ntvfnbrb cfqnf. Åckb ujdjhbnm d chtlytv, nj ljkz vj,bkmyjuj nhfabrf gj chfdytyb. c 2012 ujljv dshjckf ghbvthyj c 10–15% lj 30%. Â 2015 ujle hjcn ,sk, yj jy ,sk yt nfrbv cnhtvbntkmysv rfr d ghjikst ujls.

Ävbnhbq Ñtdfkmytd, herjdjlbntkm ltgfhnfvtynf SEO b htrkfvs «Ïbrctkm Ïk.c»

Ódtkbxtybt cghjcf c vj,bkmys[ pfvtnyj njkmrj d vfcinf,t 2 ktn.

×nj jcj,tyyj bynthtcyj SEO-cgtwbfkbcnfv b bynthytn-vfhrtnjkjufv, nfr 'nj ljkz rjvvthxtcrjuj cghjcf d lde[ gjbcrjds[ cbcntvf[ ßyltrc b Google b hfcghtltktybt vj,bkmyjq felbnjhbb gj lfyysv gjbcrjdbrfv.

À. Ñjukfcyj fyfkbnbrt rjvgfybb «Ïbrctkm Ïk.c», lkz ßyltrcf ljkz rjvvthxtcrjuj cghjcf c vj,bkmys[ cjcnfdkztn jrjkj 16–17% jn j,otuj tuj xbckf, d nj dhtvz rfr lkz Google pyfxtybt ghtdsiftn 20%.

Á. Òhfabr c vj,bkmys[ ecnhjqcnd bp Google ghtdsiftn 50–60% (rtqc jlyjuj bp yfib[ rkbtynjd yb;t). Ñjdvtcnyj c j,obv hjcnjv gjkmpjdfntktq c gthtyjcys[ ecnhjqcnd lfyysq cbvgnjv yjcbn nhtdj;ysq [fhfrnth lkz rjvgfybb ßyltrc d wtkjv. Âcnftn djghjc elth;fybz kblthcndf d heytnt.

«Ìj,fqkutlljy» d Ðjccbb: xnj 'nj ,skj?

Íf ntreobq vjvtyn, ljkz gjkmpjdfntktq c vj,bkmys[ ecnhjqcnd yf ghjtrnf[ jxtym cbkmyj dfhmbhetncz d pfdbcbvjcnb jn ntvfnbrb b cjcnfdkztn jn 10 lj 50%.

 bnjut: Õjnz 'rcgthns b jnvtxf.n hjcn ljkb vj,bkmyjuj nhfabrf yf cfqns rkbtynjd pf gjcktlybq ujl (10–50% d pfdbcbvjcnb jn ntvfnbrb), jyb yt cgtifn cdzpsdfnm 'ne ntyltywb. c ltqcndbtv vj,bkmyjuj fkujhbnvf Google. Ñrjhtt, yf hjcn vj,bkmyjuj nhfabrf dkbztn r edtkbxtyb. ljkb gjkmpjdfntktq vj,bkmyjuj bynthytnf d wtkjv.

Ñ rfrbvb nhelyjcnzvb ds cnjkryekbcm ghb gthtdjlt rkbtynjd yf vj,bkmyst/flfgnbdyst cfqns?

Ñthutq Íbrjyjhjd, herjdjlbntkm yfghfdktybz gjbcrjdjuj ghjldb;tybz Ingate Digital Agency

Êfr ghfdbkj, vtkrbq b chtlybq ,bpytc gjrf ytljcnfnjxyj frnbdyj dytlhztn mobile-friendly cfqns (ljkz rjnjhs[ ljcnbuftn gjhzlrf 35%). Ít dctulf gjkexftncz buhfnm yf jgtht;tybt, b cjplfybt vj,bkmyjq dthcbb ghjbc[jlbn njkmrj ghb ljcnb;tybb rhbnbxyjq njxrb: rjulf ljkz nhfabrf c nfrjuj nbgf ecnhjqcnd cnfyjdbncz ltqcndbntkmyj dtcjvjq b lfkmytqitt ghjvtlktybt xhtdfnj cyb;tybtv 'aatrnbdyjcnb.

Àktrctq Ñrhsyybr, bcgjkybntkmysq lbhtrnjh iSEO

Ðfcghjcnhfytyyfz ghj,ktvf ghb dthcnrt flfgnbdys[ cfqnjd – le,kbhjdfybt rjyntynf dyenhb cnhfybws. Âthcnfkmobr ltkftn 2 ,kjrf c jlbyfrjdsv rjyntynjv: jlby lkz ltcrnjgf, lheujq lkz vj,bkmys[. Ïjkmpjdfntkm dblbn njkmrj jlby bp ,kjrjd, f gjbcrjdbrb – j,f. È 'nj bv yt yhfdbncz.

Èujhm ×ehrby, herjdjlbntkm jnltkf fyfkbnbrb gjbcrjds[ cbcntv Intelsib

Âytlhtybt (ghbxtv ljcnfnjxyj ievyjt) vj,bkmys[ afrnjhjd d hfy;bhe.obt fkujhbnvs gjbcrjds[ cbcntv csuhfkj gjkj;bntkmye. hjkm d ghjwtcct e,t;ltybz rkbtynjd d ytj,[jlbvjcnb gtht[jlf r ,jktt flfgnbhjdfyysv r cjdhtvtyysv eckjdbzv cfqnfv. Ïhj,ktvf, rjnjhe. cnjbn egjvzyenm, ljcnfnjxyj cnfhfz – 'nj j,tcgtxtybt rhjcc-,hfepthyjcnb b rhjcc-gkfnajhvtyyjcnb dt,-cfqnf. Ñ hfcibhtybtv nbgjd ecnhjqcnd b ,hfepthjd jyf jgznm cnfyjdbncz frnefkmyjq.

Àyfnjkbq Ñrfkmcrbq, cnfhibq vtytl;th jnltkf gjbcrjdjuj ghjldb;tybz futyncndf i-Media

Îcyjdyfz ghj,ktvf – 'nj juhfybxtybz ,.l;tnf b crtgcbc gj gjdjle vj,bkmyjuj nhfabrf, rjnjhsq gjhjq dcnhtxftncz e rkbtynjd. Ít dctulf rkbtyn vj;tn dsltkbnm jnltkmyst chtlcndf yf hfphf,jnre vj,bkmyjq dthcbb bkb cjplfybt flfgnbdyjuj lbpfqyf. Ê cj;fktyb., lf;t wbahs b uhfabrb gjhjq yt vjuen bcghfdbnm cbnefwb.. Ê ghbvthe, e rkbtynf vj,bkmysq nhfabr – 'nj ,jktt 20% jn j,otuj (b gjcnjzyyj hfcntn), yj rjydthcbz gj ytve xenm kb yt d nhb hfpf vtymit, gjnjve xnj gjkmpjdfntkm 'ktvtynfhyj yt vj;tn cjdthibnm gjregre. Ïhb 'njv cjplfybt vj,bkmyjq dthcbb gjcnjzyyj jnrkflsdftncz yf ,eleott.

Ðfvfpfy Ìbyle,ftd, dtleobq SEO-cgtwbfkbcn TRINET.Marketing

Âct yfib rkbtyns gjybvf.n, xnj flfgnfwbz gjl vj,bkmyst ecnhjqcndf ye;yf, yj lfktrj yt dct ujnjds cltkfnm 'nj chfpe.

Îcyjdyjq nhelyjcnm. lkz rf;ljuj rkbtynf cnjbn ds,jh rfr kexit htfkbpjdfnm cfqn gjl vj,bkmye. felbnjhb.:

f) Àlfgnbdyfz dthcnrf

,) Ìj,bkmyfz dthcbz cfqnf

d) Äbyfvbxtcrbq lbpfqy (RESS)

Ïhb dslfxt htrjvtylfwbq vs jnnfkrbdftvcz jn pflfx rkbtynf, nt[ybxtcrb[ djpvj;yjcntq cfqnf b abyfycjds[ dkj;tybq.

Ðjvfy Êktdwjd, utythfkmysq lbhtrnjh Optimism.ru

Ñfvfz ,jkmifz nhelyjcnm – 'nj jncencndbt gjybvfybz j ,tpeckjdyjq ytj,[jlbvjcnb nfrjuj ifuf rfr vj,bkbpfwbz cj,cndtyyjuj dt,-htcehcf. Äkz ,jkmibycndf rkbtynjd flfgnfwbz gjl vj,bkmyst ecnhjqcndf – 'nj ljgjkybntkmysq geyrn pfnhfn. Èvtyyj gj'njve dkfltkmws cfqnjd pfxfcne. jnrkflsdf.n ghbyznbt htitybz d ljkubq zobr.

Âszdbd 'nj «eprjt vtcnj» d djhjyrt ghjlf;, vs ghtljcnfdbkb rkbtyne djpvj;yjcnm cfvjcnjzntkmyj jghtltkznm j,]tv hf,jn b hfphf,jnfkb ytcrjkmrj nfhbays[ gkfyjd gj cjplfyb. flfgnbdys[ cfqnjd.

Ävbnhbq Ñtdfkmytd, herjdjlbntkm ltgfhnfvtynf SEO b htrkfvs «Ïbrctkm Ïk.c»

Òhelyjcntq nen vyjuj. Ífxbyfz jn ,fyfkmys[ jib,jr dthcnrb, rjulf xfcnm rjyntynf jnj,hf;ftncz njkmrj lkz gjkmpjdfntktq c vj,bkmys[ ecnhjqcnd, f xfcnm njkmrj lkz ÏÊ, d 'njv ckexft SEO-cgtwbfkbcns «nthz.ncz» b yt dctulf vjuen rjhhtrnyj jwtybnm jgnbvbpfwb. b rjyxfz ytdthyj yfcnhjtyysvb htlbhtrnfvb.

Òen htrjvtyletv rjkktufv:

À. Ïhblth;bdfnmcz htrjvtylfwbq gjbcrjds[ cbcntv. Ó Google, yf elbdktybt, d lfyyjv djghjct cj,hfy ghbkbxysq gkfcn pyfybq.

Á. Îwtybdfnm bvtyyj bc[jlysq rjl b ghjdjlbnm hf,jns c ybv.

Â. Ïj djpvj;yjcnb htfkbpjdsdfnm flfgnbdye. dthcb. c tlbysv lkz vj,bkmys[ b cnfwbjyfhys[ ecnhjqcnd URL-flhtcjv lkz rjhhtrnyjuj extnf dct[ gjdtltyxtcrb[ vtnhbr.

 bnjut:  wtkjv 'rcgthns jnvtnbkb ytcrjkmrj ntyltywbq, dspsdf.ob[ yfb,jkmibt ckj;yjcnb ghb gthtdjlt rkbtynf yf flfgnbdysq/vj,bkmysq cfqn:

 bnjut:  wtkjv 'rcgthns jnvtnbkb ytcrjkmrj ntyltywbq, dspsdf.ob[ yfb,jkmibt ckj;yjcnb ghb gthtdjlt rkbtynf yf flfgnbdysq/vj,bkmysq cfqn:

ytgjybvfybt ytj,[jlbvjcnb gtht[jlf d mobile cj cnjhjys rkbtynf;

juhfybxtyyjcnm ,.l;tnf;

nt[ybxtcrbt nhelyjcnb (j,tcgtxtybt rhjcc-,hfepthyjcnb b rhjcc-gkfnajhvtyyjcnb cfqnf, le,kbhjdfybt rjyntynf yf flfnbdyjq b dt,-dthcbb b n.l.).

Èpvtybkjcm kb gj ghjitcndbb ujlf jnyjitybt rkbtynjd r vj,bkmyjq ntvt?

Ñthutq Íbrjyjhjd, herjdjlbntkm yfghfdktybz gjbcrjdjuj ghjldb;tybz Ingate Digital Agency

Äf, jnyjitybt r vj,bkmyjve nhfabre ctujlyz byjt. Åcnm ;bdjq bynthtc, gjybvfybt njuj, xnj cbnefwbz yf hsyrt vtyztncz. Â yfb,jkmitq cntgtyb 'nj ghjzdkztncz e rhegys[ rkbtynjd, ljkz dkfltkmwtd vj,bkmys[ dthcbq chtlb rjnjhs[ ljcnbuftn 90%.

Àktrctq Ñrhsyybr, bcgjkybntkmysq lbhtrnjh iSEO

Ïj yfibv joeotybzv, vj,bkmyfz dthcbz cfqnf — 'nj gjcktlytt, j xtv levf.n rkbtyns. Íj d j,otq vfcct jyb cnfkb ,jktt kjzkmys. Ábpytcs, ult vj,bkmyst gjkmpjdfntkb buhf.n ceotcndtyye. hjkm d rjydthcbb, e;t lfdyj gthtikb yf flfgnbdysq lbpfqy.

Èujhm ×ehrby, herjdjlbntkm jnltkf fyfkbnbrb gjbcrjds[ cbcntv Intelsib

Ê cj;fktyb., crfpfnm, xnj dct rkbtyns cnfkb frnbdyj bcgjkmpjdfnm vj,bkmyst djpvj;yjcnb ytkmpz. Ê ghjwtcce jgnbvbpfwbb gjl nht,jdfybz gjbcrjds[ cbcntv vyjubt gjl[jlzn ajhvfkmyj: ukfdyjt lj,bnmcz, xnj,s cfqn ghj[jlbk ghjdthre yf mobile-friendly d Google b ßyltrct. Ðtfkmyjt ;t elj,cndj gjkmpjdfntktq lfktrj yt dctulf dj ukfdt eukf. Îlyfrj cldbub d kexie. cnjhjye tcnm, b, celz gj dctve, crjhj ytj,[jlbvjcnm rfxtcndtyyjq vj,bkmyjq dthcbb cfqnf ,eltn afrnjv jxtdblysv b yt nht,e.obv ljrfpfntkmcnd.

Àyfnjkbq Ñrfkmcrbq, cnfhibq vtytl;th jnltkf gjbcrjdjuj ghjldb;tybz futyncndf i-Media

Íe;yj ghbpyfnm, xnj d gjcktlytt dhtvz rkbtyns dct ;t cnfkb eltkznm ,jkmit dybvfybz vj,bkbpfwbb. Ýnjve cgjcj,cnde.n b pfzdktybz gjbcrjds[ cbcntv, b hfpkbxyst cthdbcs, «edtljvkzkrb» jn Ât,vfcnthjd c ghtleght;ltybzvb j yfkbxbb «ytflfgnbhjdfyyjq dthcbb», ye b ce[bt wbahs j gjcnjzyyjv hjcnt vj,bkmyjuj nhfabrf.

Ðfvfpfy Ìbyle,ftd, dtleobq SEO-cgtwbfkbcn TRINET.Marketing

Ífib rkbtyns gjybvf.n dc. df;yjcnm vj,bkbpfwbb. Ñjdvtcnysvb cbkfvb vs ltkftv cfqns elj,ysvb, ljcnegysvb b vfrcbvfkmyj jndtxf.obvb yf pfghjcs gjkmpjdfntktq.

Ðjvfy Êktdwjd, utythfkmysq lbhtrnjh Optimism.ru

Ítcvjnhz yf dct ckj;yjcnb, cdzpfyyst c flfgnfwbtq cfqnjd, dct ,jkmit k.ltq pflevsdf.ncz j htfkbpfwbb vj,bkmyjq dthcbb cdjtuj cfqnf. Êjkbxtcndj rkbtynjd gj 'njq eckeut edtkbxbkjcm dldjt. Ñfvst ghjldbyenst e;t dcthmtp dpzkbcm pf hfphf,jnre vj,bkmys[ ghbkj;tybq.

Ìj,bkbpfwbz bltn d vfccs! Êjytxyj, tt ntvgs tot ytkmpz yfpdfnm ukj,fkmysvb. Äevf., xnj djkyf «vj,fqkf» pf[ktcnytn yfie cnhfye tot xenm-xenm gjgjp;t.

Ävbnhbq Ñtdfkmytd, herjdjlbntkm ltgfhnfvtynf SEO b htrkfvs «Ïbrctkm Ïk.c»

Äf, cghjc b bynthtc r ntvt dshjc cbkmyj. Ïj yfitq cnfnbcnbrt ,jktt 50% rkbtynjd ghb j,hfotybb yf hfphf,jnre cfqnf gjlybvf.n djghjc j, flfgnbdyjq dthcbb. Çyfxbvfz xfcnm ujnjds[ if,kjyjd nfr;t zdkz.ncz chfpe flfgnbhjdfyysvb.

Ñeotcndtyyfz ckj;yjcnm djpybrftn b ghb gjllth;rt cfqnf d yjhvfkmyjv «flfgnbdyjv» cjcnjzybb. Åckb ds ,fyfkmyj hfpvtoftnt cnfnm., ye;yj levfnm: «À rfr tt ,eltn dbltnm gjkmpjdfntkm c iPhone? ×nj ,eltn djn c 'njq rhfcbdjq ,jkmijq rfhnbyrjq hfpvthjv 700 ÊÁ?»

 bnjut: Õjnz futyncndfv dct tot ghb[jlbncz j,]zcyznm rkbtynfv df;yjcnm gtht[jlf d mobile, vyjubt rkbtyns e;t cfvb ljdjkmyj jcjpyfyyj gjl[jlzn r 'njve djghjce. Îcj,tyyj dtkbr ghjwtyn «cjpyfntkmys[» rkbtynjd chtlb rhegys[ rjvgfybq.

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