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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå) Èccktljdfybz, ghjdtltyyst cgtwbfkbcnfvb Google d fduecnt 2012 ujlf, gjrfpfkb: lkz njuj xnj,s jghtltkbnm, zdkztncz kb cfqn ghbdktrfntkmysv, gjkmpjdfntk. nht,etncz jn 1/50 lj 1/20 ctreyl, b, xnj tot bynthtcytt, cfqns cj ckj;yjq cnhernehjq gjxnb dctulf jwtybdf.ncz rfr vtytt ghbdktrfntkmyst, gj chfdytyb. c b[ ,jktt ghjcnsvb rjyrehtynfvb.
Êhjvt njuj, cfqns c yfb,jktt nbgbxysv lkz cdjtuj dblf jajhvktybtv gjkexbkb pdfybt cfvs[ ghbznys[ ukfpe.
Äheubvb ckjdfvb, xtv ghjot lbpfqy, ntv kexit.
Íj gjxtve?
 'njq cnfnmt vs hfp,thtvcz, gjxtve rjuybnbdyfz gkfdyjcnm b ntjhbz j,hf,jnrb dbpefkmyjq byajhvfwbb vjuen csuhfnm rk.xtde. hjkm d eghjotybb lbpfqyf htcehcf, b rfr ghjcnjnf jajhvktybz cfqnf vj;tn edtkbxbnm xbckj ghjcvjnhjd.
Òfr;t vs jpyfrjvbvcz c ghbvthfvb rjyrhtnys[ cfqnjd, eghjotybt rjnjhs[ ghbdktrkj yjds[ gjkmpjdfntktq, b dsltkbv jcyjdyst rhbnthbb ecgt[f.
×nj nfrjt nbgbxysq cfqn?
Êfrbt fccjwbfwbb dcgksdf.n d dfitq gfvznb ghb ckjdt «vt,tkm»? Åckb ds d[jlbnt d ghjwtynyjt ,jkmibycndj, nj yfdthyzrf gjlevfkb j lbdfyt. Ñnjbn pfujdjhbnm j ve;crjv wdtnt, rfr yf ev ghb[jlbn cbybq, bkb j ;tycrjv – njulf vs levftv j hjpjdjv wdtnt. Ïhb egjvbyfybb ckjdf «vfibyf» vs ghtlcnfdkztv ct,t fdnjvj,bkm d repjdt «ctlfy», f ckjdj «gnbwf» dspsdftn cnjqrbt fccjwbfwbb c djhjyjq bkb rehbwtq. Òfr yfpsdftvfz «nbgbxyjcnm» ghtlcnfdkztn cj,jq ,fpjdsq vtynfkmysq j,hfp, cbyntpbhjdfyysq vjpujv lkz eghjotybz rfntujhbpfwbb jrhe;f.ob[ ghtlvtnjd. Ífi hfpev bvttn if,kjy f,cjk.nyj lkz dctuj – jn vt,tkb lj cfqnf.
 bynthytnt nbgbxyjcnm hfp,bdftncz yf vyj;tcndj vtkrb[ gjlrfntujhbq. Ó rf;ljuj xtkjdtrf tcnm vtynfkmysq if,kjy hfpys[ dbljd htcehcjd – cjwbfkmys[ ctntq, ,kjujd, bynthytn-vfufpbyjd b n.l. Åckb ds d[jlbnt yf cfqn, rjnjhsq zdyj yt cjjndtncndetn vtynfkmyjve if,kjye, jy rf;tncz dfv ytghbdktrfntkmysv, – 'nj gjlcjpyfntkmyjt zdktybt.
Ífghbvth, tckb ghtlcnfdbnm cfqn, gjcdzotyysq cnbkmyjq jlt;lt lkz k.ltq d djphfcnt 20-25 ktn, nj yf ev dfv yfdthyzrf ghbltn xnj-yb,elm gjlj,yjt:
Ýnj bpj,hf;tybt yfcnjkmrj ,kbprj chtlytve if,kjye bynthytn-vfufpbyf jlt;ls, xnj jyj ghfrnbxtcrb gjdnjhztn c[tve cfqnf lheujuj vfufpbyf, ghjlf.otuj jlt;le b frctccefhs lkz k.,bntktq [bg-[jgf.
Êfpfkjcm ,s, ybrfrjq jhbubyfkmyjcnb, pfxtv ;t ltkfnm nj, xnj e;t cltkfk lheujq? À ltkj d njv, xnj lkz ecgtiyjuj ghbdktxtybz gjctnbntktq cfqn ljk;ty dbpefkmyj cjjndtncndjdfnm cdjtq rfntujhbb – bynthytn-vfufpby.
×nj nfrjt rjuybnbdyfz gkfdyjcnm?
Îcyjdyjq blttq rjuybnbdyjq gkfdyjcnb zdkztncz cnhtvktybt vjpuf levfnm j njv, j xtv levfnm ghjot.
Ïj'njve vs b ghtlgjxbnftv cfqns, yf rjnjhs[ dct jhufybpjdfyj bvtyyj nfr, rfr vs ct,t ghtlcnfdkzkb gthtl b[ gjctotybtv.
Êjuybnbdyfz gkfdyjcnm zdkztncz jlybv bp jndtndktybq 'aatrnf epyfdftvjcnb
– nj tcnm xtv xfot ds cnfkrbdfkbcm c ntv bkb bysv zdktybtv bkb
hfplhf;bntktv, ntv ,jktt ds crkjyys ghtlgjxbnfnm tuj bkb ytxnj gjlj,yjt d
,eleotv.
Âct 'nj hf,jnftn b d bynthytnt.
Ñrf;tv, dct [jhjij «pyf.n», xnj d ghfdjq xfcnb cnhfybws ,kjuf yf[jlbncz vty., bkb xnj yf cfqnt jykfqy-vfufpbyf ljk;yj ,snm ghtlcnfdktyj rhegyjt b rfxtcndtyyjt bpj,hf;tybt c pfujkjdrjv, f nfr;t pfvtnysq d ktdjq xfcnb cnhfybws kjujnbg rjvgfybb.
Òfr xnj, pyfz j if,kjyf[ b gjlcjpyfntkmys[ j;blfybz[ cdjb[ rkbtynjd, yt cnjbn yfvthtyyj jnrkjyznmcz jn cnfylfhnjd cdjtq rfntujhbb, byfxt dfi cfqn chfpe ;t pfytcen d cgbcjr vtytt ghbdktrfntkmys[.
Íb;t ghbdtltys bpj,hf;tybz ukfdys[ cnhfybw ytcrjkmrb[ cfqnjd, pfybvf.ob[cz ghjlf;fvb d bynthytnt, j,hfnbnt dybvfybt yf c[jlcndf!
Âybvfybt! Ájuf hflb, yb d rjtv ckexft yt cnjbn nhfrnjdfnm vjb ckjdf rfr cjdtn ltkfnm dct njxyj nfr ;t, rfr lheubt. Áelmnt jcnjhj;ys, byfxt gjcktlcndbz vjuen ,snm ghtytghbznysvb.
Îxtym df;yj pyfnm j cnfylfhnf[ lbpfqyf d catht dfitq ltzntkmyjcnb, yj tot df;ytt e,tlbnmcz, xnj cktljdfybt 'nbv rfyjyfv ltqcndbntkmyj cgjcj,cndetn ljcnb;tyb. ecgt[f.
Ìyjubt lbpfqyths cjdthif.n jib,rb. Ít ghjdtlz cj,cndtyyjt ghtldfhbntkmyjt bccktljdfybt, ds nj;t vj;tnt jib,bnmcz. Ífghbvth, vyjubt bynthytn-vfufpbys bcgjkmpe.n fdnjvfnbxtcrbt ckfqlths b rfhectkb bpj,hf;tybq, yj ytrjnjhst bccktljdfybz gjrfpsdf.n, xnj nfrbt bycnhevtyns e[elif.n gjctoftvjcnm.
×nj ghjbc[jlbn, tckb dfi cfqn jndtxftn j;blfybzv gjkmpjdfntktq? Ðtfkmyst ghbvths
Íb;t ghbdtltys crhbyijns ukfdys[ cnhfybw nht[ jykfqy-vfufpbyjd, dsgjkytyys[ d gjkyjv cjjndtncndbb cj dctvb cnfylfhnfvb. Äf;t tckb ds dgthdst jrfpfkbcm yf jlyjv bp 'nb[ htcehcjd, d dfc ghjcytncz fdnjvfnbxtcrjt edf;tybtv b ljdthbt r ybv.
Êjuybnbdyfz gkfdyjcnm cfqnf cltkftn tuj elj,ysv b pyfrjvsv lkz yjds[ gjctnbntktq, bv yt ghbltncz yb d xtv hfp,bhfnmcz, jyb cvjuen chfpe ;t gthtqnb r njve, pfxtv ghbikb.
Åckb gkfdyjcnb ytn, ds 'nj chfpe pfvtnbnt. Íb;t ghbdtlty ghbvth jykfqy-vfufpbyf ufkcnerjd skinnities.com, rjnjhsq lj gthtjajhvktybz d 2012 ujle cjdctv yt ,sk gj[j; yf elj,ysq htcehc lkz jykfqy-gjregjr.
Äj:
Ïjckt:
Ãkfdyst bpvtytybz, cgjcj,cndjdfdibt ecgt[e:
Çltcm ds vj;tnt yfqnb gjkye. bcnjhb. j ghtj,hf;tybb skinnities.com. Ïthtjajhvktybt htcehcf lfkj cktle.obt htpekmnfns e;t cgecnz 2,5 ytltkb: 
Ñfvj gj ct,t gthtjajhvktybt, lf;t tckb jyj rfxtcndtyyjt, yt zdkztncz xtv-nj yjdfnjhcrbv. Îyj ghjcnj gjvjuftn cfqne kexit cjjndtncndjdfnm cdjtq rfntujhbb – d lfyyjv ckexft lbpfqy htcehcf vj;yj yfpdfnm «jnrhsnsv», ytpfuhjvj;ltyysv, ghjcnsv b bynebnbdyj gjyznysv.
Åckb chfdybnm cnfhsq cfqn c yjdsv, nj cnfyjdbncz jxtdblysv, xnj bvtyyj 'nb[ ghjcns[ bpvtytybq b yt [dfnfkj lkz ghbdktxtybz yjds[ gjkmpjdfntktq.
Î,hf,jnrf dbpefkmyjq byajhvfwbb b pfvsckjdfnsq lbpfqy
Ðtpekmnfns cjdvtcnys[ bccktljdfybq cgtwbfkbcnjd Ãfhdfhlcrjuj, Ìbxbufycrjuj b eybdthcbntnf Êjkjhflj dszdbkb vfntvfnbxtcre. rjhhtkzwb. vt;le 'cntnbxtcrbv yfckf;ltybtv b hfpkbxysvb ltvjuhfabxtcrbvb uheggfvb – crf;tv, ljrnjhfv abkjcjabb yt ckbirjv-nj yhfdbncz zhrbq lbpfqy – jlyfrj yt gjvjukb gjyznm, xnj ;t zdkztncz eybdthcfkmysv htitybtv lkz ghbdktxtybz dct[ uhegg gjkmpjdfntktq. Ålbycndtyysv f,cjk.nysv afrnjv cnfkj nj, xnj ckj;yjcnm cfqnjd jnnfkrbdftn gjctnbntktq. 
Ïjxtve ghjcnjt ghjot gjyznm
Ócgt[ ,jktt ghjcnjuj lbpfqyf j,]zcyztncz ntv, xnj vjpue b ukfpfv yt ghb[jlbncz ckbirjv nhelbnmcz yfl ltrjlbhjdfybtv, j,hf,jnrjq b [hfytybtv gjcnegf.otq byajhvfwbb.
Íf ghtlcnfdktyyjv yb;t dbltj gjrfpfyj, rfr ukfpf gthtlf.n byajhvfwb. vjpue.
Ãhe,j ujdjhz, dfif ctnxfnrf rjydthnbhetn gjkextyye. dbpefkmye. byajhvfwb. d 'ktrnhbxtcrbq bvgekmc, rjnjhsq ghj[jlbn xthtp cjjndtncnde.obt ajnjhtwtgnjhs, gjvjuf.obt vjpue hfcgjpyfdfnm wdtnf.
Ïj'njve, xtv ,jkmit wdtnjd b jnntyrjd yf cnhfybwt, ntv ,jkmit hf,jns lkz ukfp b ntv ,jkmit byajhvfwbb lkz vjpuf.
Êf;lsq 'ktvtyn ytctn d ct,t ytvyjuj byajhvfwbb
Ðf,jnfz yfl jajhvktybtv cfqnf, rhbnbxtcrb df;yj eltkznm dybvfybt dctv 'ktvtynfv – ihbanfv, wdtnfv, kjujnbgfv. Êf;lsq bp yb[ gthtlftn yt,jkmie. njkbre byajhvfwbb j ,htylt.
Åckb 'nb 'ktvtyns yt 'aatrnbdys d ljk;yjq vtht, dt,vfcnth yfxbyftn eckj;yznm cfqn – lj,fdkztn bkb rjgbhetn bpj,hf;tybz – b cdjlbn yf ytn gthdjyfxfkmye. 'cntnbxtcre. wtkjcnyjcnm.
Îgnbvbpfwbz jajhvktybz cnhfybw lkz ,jktt ghjcnjq j,hf,jnrb dbpefkmyjq byajhvfwbb – d xfcnyjcnb, vfrcbvfkmyjt eghjotybt lbpfqyf – pfcnfdkztn cnhtvbnmcz r bltfke, rjnjhsq gjlhfpevtdftn yfkbxbt yf cfqnt dctuj kbim ytcrjkmrb[ ukfdys[ 'ktvtynjd, c gjvjom. rjnjhs[ rkbtyn cvj;tn cjdthifnm dct ytj,[jlbvst jgthfwbb.
Âjj,ot, dbpefkmyfz j,hf,jnrf byajhvfwbb – ntvf lkz jnltkmyjq cnfnmb, f gjrf gjcvjnhbnt yf elfxyjt gthtjajhvktybt kjujnbgf MailChimp.
Êjulf MailChimp htibkbcm yf cvtye lbpfqyf kjuj, bv yt [jntkjcm bcgjkmpjdfnm if,kjyyst ahfps d cnbkt «Ìs hf,jnftv c 'ktrnhjyyjq gjxnjq c 2001 ujlf, yfv ljdthztn 3 vbkkbjyf gjkmpjdfntktq, nfr xnj vs rhext dct[, ,kf-,kf-,kf».
Îyb cltkfkb ihban xenm cnhj;t, eghjcnbkb cfqn – crf;tv, d dth[ytq xfcnb ntgthm yfgbcfyj kbim «kexit jnghfdmnt email» - b lj,fdbkb tot ,jktt ghjcne., xtv ght;lt, fybvfwb., j,]zcyz.oe., rfr gjkmpjdfnmcz ghjlernjv.
Äj:
Ïjckt:
Ítcvjnhz yf nj xnj 'nb yjdjddtltybz zdkzkbcm, gj cenb, kbim yt,jkmijq xfcnm. rhegyjvfcinf,ys[ bpvtytybq, htpekmnfns jrfpfkbcm dgtxfnkz.obvb – c vjvtynf lt,.nf yjdjuj kjujnbgf b cfqnf d b.yt cthdbc ghbdktr ,jktt vbkkbjyf yjds[ gjkmpjdfntktq.
Ñbcntvf gfvznb b «Ñdznjq Ãhffkm» rjydthcbb
Ê xtve dtlen dct 'nb hfpujdjhs j ghjcnjnt? Ê njve, xnj bvtyyj jyf jghtltkztn cgjcj, gjgflfybz byajhvfwbb d vjpu.
Ñjukfcyj htpekmnfnfv pyfvtybnjuj bccktljdfybz Ä;jhl;f Ìbkkthf bp Ïhbycnjycrjuj eybdthcbntnf, hf,jxfz gfvznm dphjckjuj xtkjdtrf cgjcj,yf elth;bdfnm 5-9 «recjxrjd» byajhvfwbb jlyjdhtvtyyj. Ðf,jxfz gfvznm zdkztncz exfcnrjv vjpuf, jndtncndtyysv pf [hfytybt b j,hf,jnre lfyys[ d ntxtybt ghtltkmyj vfkjuj chjrf – ,erdfkmyj ytcrjkmrb[ ctreyl. Ýnj gjpdjkztn ajrecbhjdfnm dybvfybt, yt jndktrfnmcz b, xnj cfvjt df;yjt, ghbybvfnm htitybz. 
Òfrbv j,hfpjv, ghjcnjq cfqn rfr hfp b lftn 'nb 5-9 recjxrjd d dblt jgbcfybq ghjlernjd, wty, ghtlkj;tybq b gjlj,ys[ 'ktvtynjd. Ðf,jxfz gfvznm d frnbdyjv ht;bvt pfcnfdkztn xtkjdtrf ghbybvfnm htitybt rfr vj;yj ,scnhtt, yf vtcnt, nj tcnm d lfyyjv ckexft – gjregfnm.
Înrkjytybt hj;lftn jnnjh;tybt
Êjulf ds jnrkjyztntcm jn j;blfybq gjkmpjdfntkz – ckbirjv dscjrfz wtyf, jnrk.xtyyfz bkb ytufhvjybxyfz wdtnjdfz c[tvf, «uk.rb» ghb pfuheprt cnhfybw – tuj hf,jxfz gfvznm yfxbyftn j,hf,fnsdfnm yt byajhvfwb., ghtlcnfdktyye. yf dfitv htcehct, f dct 'nb gthtxbcktyyst dsit vbyecs.
Ätkj d njv, xnj hf,jxfz gfvznm gjcnjzyyj gjcskftn cbuyfks ljkujdhtvtyyjq gfvznb – nfr vjpu gsnftncz gjyznm, rfr htfubhjdfnm yf yjde. byajhvfwb.. Åckb jn ljkujdhtvtyyjq gfvznb ytn ybrfrjq jnlfxb, hfpev dsye;lty cvbhbnmcz b yfghfdbnm cdj. hf,jxe. gfvznm yf xnj-nj lheujt.
Èvtyyj gj'njve ;bpytyyj df;yj dszcybnm cntgtym, d rjnjhjq chtlybq gjctnbntkm gjldth;ty dytiytve djpltqcndb. – yt njkmrj cj cnjhjys dfituj htcehcf, yj b cj cnjhjys k.,juj cfqnf djj,ot. Ýnj gjvj;tn «dpkjvfnm» tuj hf,jxe. gfvznm c gjvjom. ghfdbkmyjuj lbpfqyf.
Ákjub, rjnjhst xbnf.n gjkmpjdfntkb, vfufpbys, ult jyb ltkf.n gjregrb, b[ ,hfepth, djphfcn, gjk b lf;t utjuhfabxtcrjt gjkj;tybt cgjcj,ys gjdkbznm yf b[ joeotybz jn gthdjuj gjctotybz dfituj cfqnf.
Çfrk.xtybt
Åckb gjkmpjdfntkm yt vj;tn gjkj;bnmcz yf ghtlsleobq jgsn, [hfyzobqcz d ljkujdhtvtyyjq gfvznb, jy yt cvj;tn jwtybnm yjdfnjhcndf htcehcf. Ïjctnbntkb ,elen ytljevtdfnm, gjxtve dct yf[jlbncz yt nfv, ult dhjlt ,s ljk;yj yf[jlbnmcz, f 'nj, pyftnt kb, dhzl kb gjcgjcj,cndetn edtkbxtyb. ghjlf; dfituj cfqnf.
Ájyec: 7 cjdtnjd lkz eghjotybz cfqnf
1. Èccktletnt cdj. wtktde. felbnjhb., epyfqnt, yf rfrbt cnhfybws pf[jlzn gjkmpjdfntkb. Èobnt htfkmyst ghbvths (rtqcs) gthtjajhvktybz cfqnjd, ghjfyfkbpbheqnt, yfcrjkmrj ecgtiys jyb ,skb. 2. Î,]tlbybnt yjde. byajhvfwb. dj xnj-nj j,ott, xnj,s bcgjkmpjdfnm tt yf cdjtv cfqnt. 3. Ñktleqnt ghfdbkfv rjuybnbdyjq gkfdyjcnb, gjvtofqnt 'ktvtyns cfqnf nelf, ult gjkmpjdfntkb ghbdsrkb b[ dbltnm. 4. Ðfccxbnsdfqnt yf nj, xnj wdtnf, kjujnbg b ihban ,elen xtnrj b ytyfdzpxbdj cjj,ofnm gjkmpjdfntk. byajhvfwb. j dfitv htcehct. Ít ye;yj lj,fdkznm htrkfvyst ntrcns bkb ljgjkybntkmyst bpj,hf;tybz, tckb 'nj yt bvttn ytgjchtlcndtyyjq cdzpb c ntv, xnj ye;yj gjctnbntk.. 5. Ïhblth;bdfqntcm vfrcbvfkmyjq ghjcnjns – jlyj ,jkmijt bpj,hf;tybt kexit vyj;tcndf vfktymrb[, jlby cnjk,tw kexit nht[ – jcnfdkzqnt rfr vj;yj ,jkmit ytpfyznjuj, cdj,jlyjuj vtcnf. 6. Ít ktybntcm ghjdthznm b gthtghjdthznm cdjq cfqn yf cjjndtncndbt j;blfybzv gjkmpjdfntktq d gkfyt wty, lbpfqyf, crjhjcnb hf,jns b n.l. 7. Ïjvybnt, xnj «nbgbxyjcnm» djdct yt jpyfxftn, xnj dfi htcehc ljk;ty ,snm ,tpscrecyjq rjgbtq, gjdnjhz.otq ,tpkbrbt if,kjys. Ít cnjbn cnfhfnmcz cltkfnm cdjq cfqn rfrbv-nj ghjbpdtltybtv bcreccndf, ghjcnj gjcnfhfqntcm ghbdytcnb d ytuj dct cfvjt kexitt, xnj bvttncz d lheub[ htcehcf[ d lfyyjq rfntujhbb.
Ïjdthmnt, dfib gjkmpjdfntkb ,elen dfv ,kfujlfhys! |
