Ðjccbqcrbq hsyjr SEO pf ,jktt xtv 10 ktn cdjtuj ceotcndjdfybz ljcnbu
nfrjuj gthbjlf hfpdbnbz, xnj ctujlyz yf ytv dtlen rjyrehtynye. ,jhm,e
cjnyb futyncnd b rjvgfybq. Äj rjywf 'njn hsyjr tot yt bpexty, gjcrjkmre
jy yt cjdctv ghjphfxty.
Îlyfrj rkbtynjd, rjnjhsv ye;ys eckeub bynthytn-vfhrtnbyuf, rf;lsq ltym
cnfyjdbncz dct ,jkmit. Ájktt njuj, rkbtyn, jlyf;ls elfxyj
«gjghj,jdfdibq» chtlcndf bynthytn-vfhrtnbyuf, b d lfkmytqitv ghjljk;ftn
bvb gjkmpjdfnmcz. Èvtyyj gj'njve hjcn hsyrf bynthytn-vfhrtnbyuf d Ðjccbb
yjcbn, vj;yj crfpfnm, dphsdyjq [fhfrnth.
×nj,s gjntywbfkmyjve rkbtyne ,skj ghjot cltkfnm cdjq ds,jh d gjkmpe njuj
bkb byjuj gjlhzlxbrf, ,skb cjplfys cgtwbfkmyst htqnbyub SEO- «frek»
hsyrf. Â yb[ yfpdfys cfvst bpdtcnyst ,htyls. Ìs hfccvjnhbv jcyjdyst bp
yb[ b dsltkbv ukfdyst vjvtyns, yf rjnjhst cnjbn j,hfnbnm dybvfybt yt
bcreityyjve d djghjcf[ ghjldb;tybz pfrfpxbre.
Ècnjhbz hfpdbnbz SEO-hsyrf d Ðjccbb
Ïthbjl, rjulf yf nthhbnjhbb jntxtcndtyyjuj Ðeytnf cnfkb gjzdkznmcz
yfxbyf.obt jgnbvbpfnjhs, 'rcgthns jnyjczn r 2000 ujle. Êjkbxtcndj cfqnjd
njulf yt ghtdsifkj 20 nsczx yf dtcm hjccbqcrbq Èynthytn (f tckb njxytt,
b[ ,skj 22 467). Â gjlfdkz.otv ,jkmibycndt cgtwbfkbcns d j,kfcnb SEO
ghtlcnfdkzkb cj,jq ytjgsnys[ .ywjd.
Ñ ntxtybtv dhtvtyb jnhfckm rfxtcndtyyj dshjckf, rfr b tt ghtlcnfdbntkb, f
xbckj cfqnjd ljcnbukj e;t lde[ vbkkbjyjd (r 2010 ujle rjkbxtcndj cfqnjd
pjys .ru cjcnfdbkj 1 812 908, f 'nj gj jlyjve cfqne yf rf;ljuj 23-uj
gjkmpjdfntkz ctnb). Òtgthm ;t rkbtynf bynthtce.n yt njkmrj gjbcrjdfz
jgnbvbpfwbz cfqnf, yj b rjvgktrcysq bynthytn-vfhrtnbyu, drk.xf.obq d
ct,z hf,jne c ,fyythyjq b rjyntrcnyjq htrkfvjq, SMO b SMM, gbfh d
Èynthytnt b vyjujt lheujt.
Äfyyst, cj,hfyyst rjvgtntynysvb fyfkbnbxtcrbvb gjhnfkfvb,
cdbltntkmcnde.n: yf ctujlyz hjccbqcrbq SEO-hsyjr ghtlcnfdkty 400
rjvgfybzvb hfpyjuj hfpvthf b hfpkbxyjq cntgtyb bpdtcnyjcnb, f nfr;t 3,5 –
5 nsczxfvb jgnbvbpfnjhfvb-jlbyjxrfvb. Ïj jwtyrfv 'rcgthnjd, d 2010 ujle
j,]tv hsyrf SEO-eckeu d Ðjccbb cjcnfdbk 300 vbkkbjyjd ljkkfhjd, bp
rjnjhs[ jrjkj 180 vbkkbjyjd jnyjczncz r xfcnb eckeu, f 120 – r hfc[jlfv
yf pfregre gkfnyjq ccskjxyjq vfccs.
Ïhbvtxfntkmyj, xnj rhbpbc, hfpdthyedibqcz d cnhfyt b vbht d 2008 ujle,
ghfrnbxtcrb yt rjcyekcz jnhfckb SEO b bynthytn-vfhrtnbyuf. Çf 2008-2010
ujls 'nf cathf jlyf bp ytvyjub[ gjrfpfkf 'rjyjvbxtcrbq hjcn: xbckj
heccrjzpsxys[ cfqnjd c 2008 gj 2010 ujls edtkbxbkjcm gjxnb d ldf hfpf (c
1 001 806 lj 1 812 8908), njulf rfr r gthdjve vbkkbjye jnhfckm ikf d
ntxtybt 10 ktn. ×tv 'nj vj;yj j,]zcybnm? Ätkj d njv, xnj rhbpbc ghjlf;
pfcnfdbk ghjbpdjlbntktq b lbcnhb,m.njhjd bcrfnm yjdst rfyfks vfhrtnbyuf b
c,snf – bvtyyj njulf d bynthytn-vfhrtnbyu b SEO ghbikb rkbtyns, hfytt
crtgnbxtcrb jnyjcbdibtcz r djpvj;yjcnzv ljcnfdrb gjntywbfkmys[
gjregfntktq xthtp Èynthytn.
 ntxtybt 11 ktn yf hsyrt bynthytn-vfhrtnbyuf dsltkbkjcm ytcrjkmrj
kblthjd. Îyb e;t ecgtkb pfdjtdfnm ljdthbt rkbtynjd, cjkblye. htgenfwb. b
edf;tybt rjkktu. Ñhtlb rjyrehtynys[ ghtbveotcnd 'nb[ frek hsyrf –
jnkbxyst htpekmnfns gj ghjldb;tyb., ,scnhfz hfcrhenrf, ufhfynbb ecgtiyjq
hf,jns, ub,rfz wtyjdfz gjkbnbrf, exfcnbt d ghjatccbjyfkmys[
rjyathtywbz[, yfkbxbt rhegys[ rkbtynjd, htubjyfkmys[ ghtlcnfdbntkmcnd b
nfr lfktt. Êhegytqibt hjccbqcrbt htqnbyub fyfkbpbhe.n bvtyyj 'nb
gjrfpfntkb, jghtltkzz rf;ljve buhjre hsyrf rjyrhtnyjt vtcnj d cgbcrt.
Äfdfqnt epyftv, rfrbt rjvgfybb kblbhjdfkb d htqnbyuf[ ytcrjkmrb[
gjcktlyb[ ktn b gjxtve.
Ðtqnbyub Ðeytnf
Íf ctujlyziybq ltym ceotcndetn ytcrjkmrj rhegytqib[ htqnbyujd, rjnjhst
pfybvf.ncz fyfkbpjv hf,jns SEO-rjvgfybq. Òfr, rjvgktrcyst bccktljdfybz
jn gjhnfkf SEOnews ghjdjlzncz c 2007 ujlf b jghtltkz.n htqnbyu njq bkb
byjq rjvgfybb gj jwtyrt jgnbvbpfnjhjd b rkbtynjd. Ñjukfcyj bccktljdfyb.
pf 2010 ujl dnjhjt vtcnj d htqnbyut pfyzkf rjvgfybz «Àivfyjd b
gfhnyths», f gthdjt – Êjhgjhfwbz rbs jnpsds j rjnjhs[ jcnfdkzkb
htrkfvjlfntkb. Èv ye;yj ,skj jnvtnbnmcz d geyrnf[: eljdktndjhtyyjcnm
rjvgfybtq d wtkjv, eljdktndjhtyyjcnm cthdbcjv, ntvfnbrf ghjldb;tybz,
chtlyzz vtczxyfz gjpbwbz gj ghjtrnfv b nfr lfktt.
Ñjukfcyj «Ðtqnbyue Ðeytnf», TOP 5 SEO-rjvgfybq djpukfdkz.n Demis Group b
jgznm-nfrb Êjhgjhfwbz ÐÁÑ, f nfr;t tt «ktutylf gjbcrjdjq jgnbvbpfwbb»
bdbd jnpsds j hf,jnt rjnjhjq dshf;f.ncz dj vyj;tcndtyys[
,kfujlfhcndtyys[ gbcmvf[.
Ïj;fkeq, yf ctujlyziybq ltym 'nj cfvst rhegyst b ljcnjdthyst htqnbyujdst
futyncndf, rjnjhst dhtvz jn dhtvtyb hfp,fdkz.ncz fkmnthyfnbdysvb
htqnbyufvb. Îyb dj vyjujv jcyjdsdf.ncz yf ce,]trnbdys[ jwtyrf[
jgnbvbpfnjhjd, rkbtynjd b ghjxb[ buhjrjd hsyrf.
Êfr jghtltkbnm kexie. SEO-rjvgfyb.
Ïj rfrbv gfhfvtnhfv jghtltkbnm, rfrjq rjvgfybb ljdthbnm ghjldb;tybt
cdjb[ cfqnjd? Ðtqnbyub htqnbyufvb, yj rjyrhtnyjve rkbtyne ye;yj pyfnm
cdj. dsujle b ufhfynbb ecgt[f. Äfdfqnt hfccvjnhbv gjrfpfntkb nt[
kblthjd, j rjnjhs[ vs ujdjhbkb dsit.
Demis Group. Ãjl jcyjdfybz – 2004. Îcyjdyst eckeub rjvgfybb pfzdktys cktle.obv j,hfpjv:
- ghjldb;tybt cfqnjd,
- jceotcndktybt rjyntrcnys[ htrkfvys[ rfvgfybq,
- jhufybpfwbz SMS-hfccskrb,
- hfphf,jnrf vfhrtnbyujds[ bccktljdfybq,
- cjplfybt b gjllth;rf cfqnjd,
- gjlujnjdrf vekmnbvtlbqys[ ghtptynfwbq,
- hfphf,jnrf abhvtyyjuj cnbkz,
- ghjdtltybt ajnjc]tvrb,
- rjgbhfqnbyu.
Ñfvst rhegyst rkbtyns rjvgfybb: «Àkmn Òtktrjv», «Óhfkcb,», Bosch,
Pfizer, Werker, «Àkmaf Ñnhf[jdfybt», ÂÒÁ 24 kbpbyu. Îabc rjvgfybb
hfcgjkj;ty d Ìjcrdt, f nfr;t tcnm ghtlcnfdbntkmcndf d Ñfyrn-Ïtnth,ehut,
Òfv,jdt b Íb;ytv Íjdujhjlt. Ïj edthtybzv rjvgfybb, jyf ,thtncz pf
jgnbvbpfwb. k.,juj cfqnf. Ðf,jnftn c ,jktt xtv 1300 rkbtynfvb.
Êjhgjhfwbz ÐÁÑ b BroaDBanD Group. Ãjls jcyjdfybz – 2004 b 2001 cjjndtncndtyyj. Îcyjdyst eckeub rjhgjhfwbb j,jpyfxtys nfr:
- gjbcrjdfz jgnbvbpfwbz,
- hfpvtotybt rjyntrcnyjq htrkfvs (d cxbnfyyst lyb – ,kfujlfhz cthnbabwbhjdfyyjve futyncnde ßyltrcf),
- ghjatccbjyfkmyfz cnelbz dt,-lbpfqyf,
- cbcntvf hfpvtotybz cnfntq Miralinks (hfpvtotybt cnfntq yf cdjtq bkb jlyjq bp 2500 gkjofljr),
- eckeub gthcjyfkmyjuj fccbcntynf-jgnbvbpfnjhf Web Effector
(fdnjvfnbxtcrjt ghjldb;tybt, ghjuyjpbhjdfybt jnlfxb jn dkj;tybq d
hfcrhenre cfqnf),
- gfhnythcrfz ghjuhfvvf ÐÁÑ-ctnm (yf,jh bycnhevtynjd lkz ghjldb;tybz ,bpytcf d Èynthytnt),
- felbn cfqnf (nt[ybxtcrfz b vfhrtnbyujdfz jgnbvbpfwbz cfqnf, gjdsitybt
rjydthcbb) jn ,l,l jnpsds j rjnjhjv vj;yj yfqnb yf jabwbfkmyjv ,kjut
rjvgfybb.
Îlyb bp cfvs[ rhegys[ rkbtynjd Êjhgjhfwbb ÐÁÑ – 'nj «Ãfpghjv», «Ñ,th,fyr
Êfgbnfk», «Áfyr Êhtlbn-Ìjcrdf», Sony, Softmart, «Ãenf Áfyr», «Ëerjqk
Ýge Ñthdbc». Íf ctujlyziybq ltym yfrfgkbdftn h,c jnpsds d cgtwbfkmyj
jndtltyyjv lkz 'njuj vtcnt – dj drkflrt «Êkbtyns», xnj yf cfqnt
BroaDBanD Group.
Înkbxbntkmyfz jcj,tyyjcnm rjvgfybb – bplfybt ghjatccbjyfkmyjq
kbnthfnehs, gjcdzotyyjq ghj,ktvfv ghjldb;tybz cfqnjd (dctuj bplfyj 3
rybub). Ñtujlyz e Êjhgjhfwbb ,jktt 1500 rkbtynjd gj jgnbvbpfwbb, ,jktt
500 rkbtynjd gj rjyntrcnyjq htrkfvt, ,jktt 450 rkbtynjd gj hfphf,jnrt
cfqnjd.
Ífrjytw, «Àivfyjd b gfhnyths». Ñeotcndetn c 2001 ujlf. Óckeub:
- gjbcrjdfz jgnbvbpfwbz,
- rjyntrcnyfz htrkfvf,
- rjvgktrcysq bynthytn-vfhrtnbyu,
- rjycfknbyu b fyfkbnbrf (gjbcrjdsq felbn, felbn .pf,bkbnb cfqnf b n.l.),
- ljgjkybntkmyst cthdbcs (ctvfynbxtcrjt pthrfkj, gjbcrjdfz cbcntvf,
fdnjvfnbpbhjdfyyjt ,.l;tnyjt ghjldb;tybt «Ìfhtvjnj», utjnfhutnbyu).
Êjvgfybz gjpbwbjybhetn ct,z yt njkmrj rfr jgnbvbpfnjhf, yj b
hfphf,jnxbrf yjds[ bynthytn-nt[yjkjubq (cjplfy abkmnh cgfvf, cj,cndtyyfz
gjbcrjdfz vfibyf b n.g.). «Àivfyjd b gfhnyths» hf,jnf.n c ghjtrnfvb
hfpyjuj ehjdyz.
Ènfr, rjuj ;t ds,bhfnm bp 'nb[ nht[ kblthjd xtkjdtre, rjnjhsq [jxtn
hfpdbnm cj,cndtyysq ,bpytc d Èynthytnt? Îy yt jib,tncz, tckb j,hfnbncz d
k.,e. bp ghtlcnfdktyys[ dsit rjvgfybq. È dct ;t kjubrf gjlcrfpsdftn,
xnj nfv, ult ghtlkfuftncz ,jkmit dctuj rjvgktrcys[ b dctj,]tvk.ob[ eckeu
(b ghjldb;tybt, b ,scnhjt hfpvtotybt rjyntrcnyjq htrkfvs, b cbcntvf
hfpvtotybz cnfntq, b felbn cfqnf, b gthcjyfkmysq fccbcntyn-jgnbvbpfnjh),
tuj ;ltn ufhfynbhjdfyysq gjkj;bntkmysq htpekmnfn.
