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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ìyjubt
dkfltkmws cfqnjd, jhbtynbhe.obtcz yf ljkujchjxyst, «,tkst» cnhfntubb
ghjldb;tybz, e;t jcjpyfkb ytj,[jlbvjcnm yt gjkfufnmcz bcr.xbntkmyj yf
SEO bkb bcrk.xbntkmyj htrkfve. Ócnfyjdktybt ghjxyjuj rjynfrnf c fdnjhfvb
dkbzntkmys[ ,kjujd zdkztncz jlybv bp nfrb[ cgjcj,jd b jnkbxyj gjl[jlbn
lkz nt[, rnj ujnjd cthm¸pyj drkflsdfnmcz d rfxtcndtyyjt hfpdbnbt
htcehcf.
Êjulf
htxm bl¸n j ,kjuf[ ljcnfnjxyj bpdtcnys[ d jnhfckb cgtwbfkbcnjd, ifycs
dcnegbnm d rjynfrn c b[ cjplfntkzvb ghzvj ghjgjhwbjyfkmys rfxtcndtyyjve
ehjdy. rjvvtynfhbtd, rjnjhst ds jcnfdkztnt. Ìyjubt dkfltkmws cfqnjd
ljgecrf.n nbgjdst jib,rb, gsnfzcm ghbdktxm r ct,t dybvfybt. Âjn kbim
ytcrjkmrj ghbvthjd nfrb[ jib,jr:
- jnrhsnsq gbfh cj,cndtyyjuj htcehcf, rjnjhsq dsukzlbn rfr cgfv;
- pfake;bdfybt vfkjcjlth;fntkmysvb [dfkt,ysvb rjvvtynfhbzvb c hfcx¸njv gjkmcnbnm;
- pfdtljvj b bp,snjxyj htprbt rjvvtynfhbb c hfcx¸njv ghbdktxm dybvfybt.
Ïjxtve
'nj yt hf,jnftn? Âkfltkmws bpdtcnys[ ,kjujd — rfr ghfdbkj, jxtym
pfyznst k.lb, rjnjhst yfexbkbcm hfccnfdkznm ghbjhbntns b jnctbdfnm
kbiytt. Åckb yt e[jlbnm lfktrj jn ntvfnbrb SEO, d rfxtcndt ghbvthf vj;yj
ghjwbnbhjdfnm Ìb[fbkf Øfrbyf:
«Åckb
gjcvjnhtnm yf rjvvtynfhbb d vjtv ,kjut, nj yfqnb rhbnbre bkb
dscrfpsdfybz nhjkktq yt gjkexbncz, nfr rfr z dctulf dsrfibdfk 'nj, rfr
cjhyzrb. Åckb db;e rjvvtynfhbq rhbnbrfyf bkb nhjkkz — dsyjie tuj, yt
ljxbnsdfz, ,tpj dczrb[ 'vjwbq.»
Ýnjn
ghbywbg hfcghjcnhfyztncz b yf dc¸ jcnfkmyjt. Ïj'njve tckb ds [jnbnt
cltkfnm cdjq cfqn ecnjqxbdj gjgekzhysv, yflj d gthde. jxthtlm gjlevfnm j
dfitv htyjvt.
Áerdfkmyj
yf lyz[ Íbk Ïfntk, cjplfntkm gjgekzhyjuj fyfkbnbxtcrjuj cthdbcf
KISSmetrics, jge,kbrjdfk lkbyye. cnfnm. gj 'njq ntvt, ult, jcyjdsdfzcm
yf cdj¸v b xe;jv jgsnt, yf ghbvthf[ hfpj,hfk hf,jnf.obt cgjcj,s
rjvvtynbhjdfybz d ,kjuf[ dkbzntkmys[ kbxyjcntq. Ìs gjghj,jdfkb dsxktybnm
bp 'njq cnfnmb cthb. nfrnbr, c rjnjhsvb b ghtlkfuftv dfv jpyfrjvbnmcz.
Êjvvtynbheqnt chfpe
Ïjxtve 'nj hf,jnftn.
Ïthdst xfcs gjckt ge,kbrfwbb dybvfybt ,kjuuthf r rjvvtynfhbzv yf[jlbncz
yf[jlbncz d yfbdscitq njxrt. Åckb ds frnbdyj xbnftnt ,kjub, nj
yfdthyzrf j,hfnbkb dybvfybt, xnj frnbdyjcnm jndtnjd fdnjhf yf
rjvvtynfhbb eufcftn gj vtht njuj, rfr gjcnbyu e[jlbn d cnjhjye fh[bdf.
Ïj'njve nt, rnj uhfvjnyj rjvvtynbhetn gthdsvb, bvt.n ,jkmit ifycjd
dcnegbnm
d lbfkju.
Êfr 'nj ltkfnm.
Ñeotcnde.n cfvst hfpyst cgjcj,s vuyjdtyyj gjkexfnm edtljvktybt j yjdjq
pfgbcb d njv bkb byjv ,kjut. Ïjkmpjdfntkb iPhone vjuen ecnfyjdbnm
ghbkj;tybt dhjlt Push 4.0. Ïjkmpjdfntkb ,hfepthf Google Chrome vjuen
ecnfyjdbnm Google Reader Notifier. Åo¸ jlybv fkmnthyfnbdysv htitybtv
zdkztncz ghjuhfvvyjt j,tcgtxtybt Traffic Sponge. ×nj rfcftncz
edtljvktybq
gj gjxnt, Íbk yt htrjvtyletn b[ bcgjkmpjdfnm, gjcrjkmre jyb bvt.n
ntyltywb. pfgfplsdfnm.
Çflfdfqnt jcvscktyyst eprjntvfnbxtcrbt djghjcs
Ïjxtve 'nj hf,jnftn.
Îuhjvyjt rjkbxtcndj djghjcjd d rjvvtynfhbz[ r ,kjufv cajhvekbhjdfys
nfr, xnj yf yb[ ytdjpvj;yj lfnm dyznysq b gjkysq jndtn, yt pflfd gfhe
ltcznrjd dcnhtxys[ enjxyz.ob[ djghjcjd. Ðfpevttncz, fdnjhs ghfrnbxtcrb
dctulf ghjgecrf.n nfrbt j,obt djghjcs. Êjhjnrbq, bynthtcysq djghjc gj
ceotcnde pfdtljvj ghbdktrftn dybvfybt.
Êfr 'nj ltkfnm.
Âsxktybnt bp dctuj pfbynthtcjdfdituj dfc ahfuvtynf d gjcnbyut cfve.
df;ye. bkb cfve. cgjhye. xfcnm b gjghjcbnt fdnjhf dytcnb enjxytybt. Íbk
ghbdjlbn gfhe ghbvthjd nfrb[ djghjcjd:
«Â
nhtnmtq xfcnb gjcnbyuf Âs gbitnt [endth;ltybt]. Âs ybrjulf yt
ghj,jdfkb, xnj gjkexbncz, tckb cltkfnm [ltqcndbt], f gjckt 'njuj —
[lheujt ltqcndbt]. Âs pyftnt, xnj d 'njv ckexft gjkexbncz [cjdctv lheujq
htpekmnfn]?»
«Ìyt
'nj yfgjvybkj jlye pfyznye. cbnefwb., d rjnjhjq z jrfpfkcz. Ïhjbpjikj
[djn xnj]. ß cltkfk [ytxnj]. Êfr Âs cxbnftnt — ghfdbkmyj kb z gjcnegbk? À
xnj Âs ,s cltkfkb yf vj¸v vtcnt?»
Êfr
dblbnt, cthbz x¸nrb[, kjubxtcrb cdzpfyys[ djghjcjd ghtdhfoftn
hfcgksdxfne. blt. d rjvvtynfhbq, yf rjnjhsq dgjkyt htfkmyj lfnm
fltrdfnysq jndtn pf ghbtvktvst chjrb. Ïjgsnfqntcm pflfnm kbi¸yysq
rjyrhtnbrb djghjc — b dfi rjvvtynfhbq jcnfytncz ,tp jndtnf.
Îndtxfqnt yf djghjcs lheub[
Ïjxtve 'nj hf,jnftn.
Åckb ds dkflttnt byajhvfwbtq, ye;yjq rjve-nj bp lheub[ rjvvtynfnjhjd,
lfd ;tkftvsq jndtn, ds e,bdftnt lde[ pfqwtd chfpe, gjdsifz cdjq htqnbyu d
ukfpf[ rfr fdnjhf ,kjuf, nfr b rjvvtynfnjhf. Âc¸ 'nj hf,jnftn yf dfit
htyjvt.
Êfr 'nj ltkfnm.
Ïhjxbnfd gjcnbyu fdnjhf, ghjcvjnhbnt rjvvtynfhbb r ytve. Ñ ytrjnjhjq
dthjznyjcnm. ds vj;tnt edbltnm nfv djghjc, jndtn yf rjnjhsq yf[jlbncz d
dfitq j,kfcnb rjvgtntywbb. Êcnfnb, d 'njv ckexft rfr hfp vj;yj cjckfnmcz
b yf dfi cj,cndtyysq ,kju, tckb nfv tcnm hfpd¸hyenfz byajhvfwbz gj
ntvt, bynthtce.otq rjvvtynfnjhf.
Înpsdfqntcm yf jndtn
Ïjxtve 'nj hf,jnftn.
Èynthtc zdkztncz jxtym vjoysv vjnbdfnjhjv lkz cjdthitybz ltqcndbq. Åckb
ds pflfkb djghjc, rjnjhsq dcthm¸p pfbynthtcjdfk fdnjhf ,kjuf, 'nj ye;yj
bcgjkmpjdfnm.
Êfr 'nj ltkfnm.
Åckb dfi djghjc pflfy c hfcx¸njv pfdzpfnm lbfkju, b 'nj dfv elfkjcm,
gjllth;bdfqnt lbfkju hjdyj cnjkmrj, crjkmrj vj;tnt, gjrf yt
gjxedcndetnt, xnj jcnhjnf vjvtynf yfxbyftn nthznmcz. Îcyjde lbfkjuf
gjnjv dctulf vj;yj ghtdhfnbnm d jnltkmye. ge,kbrfwb., cjckfdibcm yf
ge,kbrfwb., c j,ce;ltybz rjnjhjq dc¸ yfxfkjcm, b 'nj ,eltn to¸ jlybv
ifujv d
cnjhjye erhtgktybz rjynfrnf. Äf;t tckb ds ybxtuj yt vj;tnt ghblevfnm d
jndtn, ghjcnj ghjzdbnt exnbdjcnm b gj,kfujlfhbnt. Ât;kbdjcnm dctulf
hf,jnftn yf dfi cjwbfkmysq ghjabkm.
Îcnfdkzqnt jndtn yf abyfkmysq djghjc
Ïjxtve 'nj hf,jnftn.
Ìyjubt fdnjhs gjgekzhys[ ,kjujd pfrfyxbdf.n gjcnbyub j,hfotybtv r
xbnfntkzv c ghtlkj;tybtv gjltkbnmcz b[ vytybtv gj bpkj;tyyjq njxrt
phtybz. Ýnj ltkftncz gj ldev ghbxbyfv: yfhfobdfybt frnbdyjcnb d
rjvvtynfhbz[, c,jh byajhvfwbb lkz cktle.ob[ gjcnbyujd. Âj dnjhjv ckexft
ghb yfgbcfybb yjdjuj gjcnbyuf ythtlrj egjvbyf.ncz k.lb, xmb rjvvtynfhbb
gjcke;bkb jcyjdjq lkz yjdjuj vfnthbfkf. Èvtyyj 'nj dfv b ye;yj.
Êfr 'nj ltkfnm.
Åckb ds gjxbnftnt k.,jq ,kju, fdnjh rjnjhjuj j,hfoftncz r xbnfntkzv c
nfrbv djghjcjv (rcnfnb, Íbk pltcm yt zdkztncz bcrk.xtybtv), nj edblbnt,
xnj ghjwtyn rjvvtynfhbtd, ltqcndbntkmyj jndtxf.ob[ yf pflfyysq djghjc,
rhfqyt ytdtkbr. ×nj, rcnfnb, pfxfcne. j,]zcyztn ybpre. frnbdyjcnm
fdnjhjd nfrb[ ,kjujd d rjvvtynfhbz[. Ïhb 'njv bynthtcyst lbfkjub
hfpdjhfxbdf.ncz rfr ghfdbkj djrheu nt[ jndtnjd, ult rjvvtynfnjh ghbdjlbn
htfkmysq ghbvth bp cdjtq ltkjdjq ghfrnbrb bkb kbxyjq ;bpyb. Ëexit dctuj
ghb 'njv hf,jnftn ghbvth, rjnjhsq kb,j htprj rjynhfcnbhetn c
endth;ltybzvb fdnjhf, kb,j ceotcndtyyj ljgjkyztn b[.
Ïbibnt rjvvtynfhbb, yfdjlzobt yf hfpvsiktybz
Ïjxtve 'nj hf,jnftn.
Àdnjhs cthm¸pys[ ,kjujd xfcnj nhfnzn ytvfkj dhtvtyb yf gjlujnjdre
vfnthbfkf c hfcx¸njv yf htfrwb. cjjndtncnde.otuj ehjdyz, yj gjkexf.n t¸
lfktrj yt dctulf. Òtv dsit wtyyjcnm rf;ljuj dpdtityyjuj vytybz d
rjvvtynfhbb, jcj,tyyj tckb jyj vj;yj cghjdjwbhjdfnm cjplfybt yjdjq
ge,kbrfwbb.
Êfr 'nj ltkfnm.
Ïthtxbnfqnt dybvfntkmyj ntrcn b jnvtnmnt lkz ct,z vjvtyns, rjnjhst
rf;encz dfv ytljcnfnjxyj ghjhf,jnfyysvb bkb nht,e.obvb jnltkmyjuj
hfccvjnhtybz, b dt;kbdj erf;bnt yf yb[. Äjdjkmyj ytgkj[j hf,jnftn
dfhbfyn, rjulf ds gjlx¸hrbdftnt dscjrbq ehjdtym ge,kbrfwbb, yj ghb 'njv
j,hfoftnt dybvfybt yf df;yjt egeotybt. Âsukzltnm 'nj vj;tn ghbvthyj nfr:
«Înkbxyfz
hf,jnf! Ïj jgsne vjue crfpfnm, xnj [endth;ltybt 1] b [endth;ltybt 2] —
bcnbyyfz ghfdlf. Íj z ,s dc¸-nfrb [jntk j,hfnbnm dybvfybt yf nj, xnj
[endth;ltybt 3] pdexbn ytcrjkmrj jghjvtnxbdj. ß cnfkrbdfkcz c 'njq
ghj,ktvjq, rjulf [rhfnrjt jgbcfybt afrnf], b vjue crfpfnm, xnj
jgnbvfkmysv htitybt pltcm ,eltn [rhfnrjt jgbcfybt]. Õjnz ujnjd ghbpyfnm,
xnj, djpvj;yj, pltcm ghjcnj ytn j,otuj ghfdbkf. À Âs cfvb rfr cxbnftnt?»
Â
jpdextyyjv dsit ghbvtht rjvvtynfnjh jlyjdhtvtyyj ltvjycnhbhetn, xnj
dybvfntkmyj ghjxbnfk ntrcn, jwtybk tuj gj ljcnjbycnde, j,hfnbk dybvfybt
yf cgjhysq vjvtyn b gjgsnfkcz pfdzpfnm lbfkju. Òfrjq rjvvtynfhbq lf¸n
fdnjhe ,kjuf cthm¸pyjt jcyjdfybt lkz hfpdjhfxbdfybz lbcreccbb, xnj
gjdsiftn dfie pfvtnyjcnm b fdnjhbntn. Ñj,cndtyyj, bvtyyj 'nj dfv b
ye;yj.
Ñktleqnt cjdtnfv
Ïjxtve 'nj hf,jnftn.
Ñjdtns d ,kjuf[ gbiencz, ukfdysv j,hfpjv, gj ldev ghbxbyfv. Ïthdfz —
fdnjhe ,kjuf ghbikj d ujkjde, xnj rfrfz-nj bpdtcnyfz tve nt[ybrf bkb
yfhf,jnrf vj;tn ghbujlbnmcz rjve-nj to¸. Ânjhfz — jndtn yf pflfyysq bkb
lf;t xfcnj pflfdftvsq djghjc. Â j,jb[ ckexfz[ fdnjh pfbynthtcjdfy
ecksifnm, rfr tuj cjdtn chf,jnfk, b xfot
dctuj ujnjd j,celbnm ytrjnjhst njyrjcnb.
Êfr 'nj ltkfnm.
Ïjnhfnmnt ytvyjuj dhtvtyb yf nj, xnj,s jghj,jdfnm cjdtn d ltkt b gj
[jle dsgjkytybz ltkfqnt lkz ct,z gjvtnrb. ×tv ,jkmit e dfc yt c[jlbncz,
ntv ghjdjrfwbjyytt ,eltn dfi rjvvtynfhbq gj bnjufv ntcnbhjdfybz. Òfrjq
rjvvtynfhbq ghjot dctuj gbcfnm ghzvj gj cltkfyysv gjvtnrfv:
«ÎÊ,
z gjghj,jdfk gjdnjhbnm, yj chfpe ;t cgjnryekcz yf nhtnmtv ifut. Âs
gbitnt [endth;ltybt]. ß gjgsnfkcz gjdnjhbnm 'nj ghb [bc[jlyst lfyyst], b
e vtyz gjkexbkjcm [cjdctv lheujt]. Â x¸v z jib,cz?»
Ïjdnjhbvcz:
fdnjhfv gjgekzhys[ ,kjujd yt jxtym bynthtcyj xbnfnm cjnyb rjvvtynfhbtd d
cnbkt «Âc¸ ghfdbkmyj crfpfk!»; nfrbt rjvvtynfhbb ghjkbcnsdf.ncz.
Èpkj;bnt cgjhyjt vytybt
Ïjxtve 'nj hf,jnftn. Êhfcbdsq, cjxyj yfgbcfyysq rjvvtynfhbq, jncnfbdf.obq cgjhye. njxre phtybz, j,sxyj ghbdktrftn r ct,t dybvfybt.
Êfr 'nj ltkfnm.
Ïht;lt dctuj, e,tlbntcm d njv, xnj [jhjij gjybvftnt, j x¸v gbitnt.
Ñgjhyfz njxrf phtybz [jhjif lkz ghbdktxtybz dybvfybz njkmrj njulf, rjulf
lkz t¸ jghjdth;tybz ye;yj ghjdtcnb [jnz ,s yt,jkmijt dlevxbdjt
bccktljdfybt. Â ghjnbdyjv ckexft nfrjq rjvvtynfhbq djcghbybvftncz rfr
dsrhbr. Ïjcnfhfqntcm ghblth;bdfnmcz ghb 'njv dt;kbds[ bynjyfwbq.
Ècgjkmpeqnt yfcnjzott bvz b ajnj
Ïjxtve 'nj hf,jnftn.
Åckb ds yfcnhjtys bvtyyj yf ecnfyjdktybt b hfpdbnbt rjynfrnf, ytn
cjdthityyj ybrfrjuj cvsckf gjlgbcsdfnmcz yfpdfybtv cfqnf, rjnjhsq ds
ghtlcnfdkztnt. Âj-gthds[, 'nj pfdtljvj yfcnhfbdftn xbnf.otuj ghjnbd dfc,
gjcrjkmre yf gthdsq dpukzl nfrjq rjvvtynfhbq dsukzlbn rfr cgfv, f lj
dnjhuj dpukzlf ltkj xfcnj yt lj[jlbn. Âj-dnjhs[, tckb ds gsnftntcm
pfdzpfnm lbcreccb., j,hfofnmcz r dfv dc¸-nfrb [jnzn rfr r xtkjdtre, f yt
jhufybpfwbb.
Êfr 'nj ltkfnm.
Ïhjcnj bcgjkmpeqnt bvz b afvbkb.. Äkz hfpvtotybz jlyjq b njq ;t
ajnjuhfabb dj dct[ ,kjuf[, ult ds rjvvtynbhetnt, pfhtubcnhbheqntcm yf
gravatar.com.
Ènjub
Êjvvtynbhjdfybt
d ,kjuf[ bpdtcnys[ cgtwbfkbcnjd, hf,jnf.ob[ d jlyjq c dfvb jnhfckb, c
njxrb phtybz bydtcnbwbq zdkztncz jlyjq bp cfvs[ lti¸ds[ nfrnbr
ghjldb;tybz. Çfhf,fnsdfz fdnjhbntn b yfkf;bdfz rjynfrn c bpdtcnysvb
cgtwbfkbcnfvb, ds ghbdktrftnt yf cdjq cfqn wtktdjq nhfabr, rjnjhsq kexit
rjydthnbhetncz b vtymit pfdbcbn jn jxthtlyjuj injhvf d gjbcrjdjq dslfxt
gjckt dytlhtybz
gjbcrjdbrfvb yjds[ fkujhbnvjd.
 cnfnmt bcgjkmpjdfy vfnthbfk ge,kbrfwbb "How to Get Bloggers to Reply to Your Comments" Íbkf Ïfntkf, hfpvto¸yyjq d ,kjut QuickSprout.
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