Creating a Buzz Pre-Launch


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1. f,jne c rjvfyljq vfhrtnjkjujd pfrfpxbrf ye;yj yfxfnm pfljkuj lj jabwbfkmyjuj pfgecrf ghjlernf bkb yjdjuj cfqnf. nj yfb,jktt yfl;ysq cgjcj, lj,bnmcz njuj, xnj CMS ,eltn jndtxfnm htfkmysv gjnht,yjcnzv, d njv xbckt, gjbcrjdjq jgnbvbpfwbb, xnj yf cfqnt ,eltn hfpltk c bynthtcysv rjyntynjv, cdzpfyysv c ,htyljv b ghtlyfpyfxtyysv lkz pfdktxtybz gjctnbntktq, xnj cnhernehf cfqnf ,eltn ghjlevfyf b n.l.

2. ltkfqnt xnj-nj eybrfkmyjt. f;t [jhjifz cnfnbxtcrfz byajuhfabrf yt lfcn nfrjuj rjkbxtcndf tcntcndtyys[ j,hfnys[ ccskjr, rfrjt vj;tn lfnm ghjlevfyyfz ytj,sxyfz bltz. hb gjvjob 'njuj ghjtrnf bcgjkybntkzv ,skj ytj,[jlbvj rfr cktletn dcnhz[yenm hsyjr, xnj,s ghjldbuftvfz gkfnajhvf vjukf rjyrehbhjdfnm c ntvb, rnj yf 'njv hsyrt hf,jnftn to cj dhtvtyb ,evf ljnrjvjd.

3. t ,jqntcm hbcrjdfnm. cgjkybntkb yt vjukb j,tofnm pfrfpxbre njxyjt rjkbxtcndj j,hfnys[ ccskjr, kbljd bkb nhfabr, yj gjj,tofkb, xnj htpekmnfn yt hfpjxfhetn. j, xnj pfrfpxbr cjukfcbkcz yf nfrbt eckjdbz, ltqcndbntkmyj ujdjhbn j tuj jnrhsnjcnb, xnj ytcrjkmrj yt[fhfrnthyj. j, xnj 'njn hbcr, celz gj htfrwbb , jrfpfkcz jghfdlfyysv, d cdj. jxthtlm, vyjujt ujdjhbn j, bcgjkybntkz[.

4. xbnsdfqnt wtktde. felbnjhb.. dnjh cxbnftn, xnj ecgtiyjt yfrjgktybt j,hfnyjq ccskjxyjq vfccs j,tcgtxbdftncz pf cxn hf,jns yf jcyjdye. felbnjhb. gk.c to jlye ljgjkybntkmye.. hfccvfnhbdftvjv ckexft nfrjq ljgjkybntkmyjq felbnjhbtq cnfkb frnbdyj gjkmpe.obtcz bynthytnjv lbpfqyths, rjnjhst rfr ybrnj lheujq crkjyys ltkbnmcz bynthtcysvb yf[jlrfvb. j ghb 'njv ,skj df;yj ,snm gj-yfcnjzotve ghtlfyysvb 'njq felbnjhbb. 'v jnvtxftn, xnj ytdjpvj;yj hf,jnfnm c ybitdsvb cjj,otcndfvb dhjlt lbpfqythjd b dt,-hfphf,jnxbrjd, bvtz d frnbdt rjt-rfr cktgktyye. cnhfybwe. enm rfvgfybb ,skf yt cnjkmrj d gjkextybb j,hfnys[ ccskjr, crjkmrj d cjplfybb bynthtcf djrheu ghjtrnf.

5. brfrjq ltidrb. gsn gjrfpfk, xnj 'nf tlbycndtyyfz cnhfybwf ghtrhfcyj jnhf,jnfkf dkj;tyyst d yt chtlcndf jlybvb njkmrj kblfvb. 'v cxbnftn, xnj ytn ybrfrjuj cvsckf dslfdfnm gjkeaf,hbrfn. exit djcgjkmpjdfnmcz ,.l;tnjv yf gjkye. rfneire, xnj,s dsdthbnm dct vtkjxb, gjnjve xnj rjulf dc cltkfyj ghfdbkmyj, ghjbpdtlyyst pfnhfns jregf.ncz. nj jcj,tyyj df;yj, tckb ds hfccxbnsdftnt yf tcntcndtyyjt ghjldb;tybt d cjwvtlbf.

6. t ye;yj cnfhfnmcz njkmrj hflb ccskjr. fvj cj,jq, j,hfnyst ccskrb df;ys. j d lfyyjv ckexft ,skj df;ytt hfpdktxm gjkmpjdfntktq b gjlujnjdbnm b[ r yjdjve bynthtcyjve ghjlerne, rjnjhsq to yt ujnjd r dsgecre yf hsyjr. nj b ,skj jcyjdyjq pflfxtq; ccskrb yt pfcnfdbkb ct,z ljkuj ;lfnm.

7. hjcnjq yt nfr e; b cnhfity. tn ybrfrjq ye;ls ,tpltqcndjdfnm, rjulf hfphf,jnrf cfqnf pfnzubdftncz. nj dhtvz vj;yj ecgtiyj gjnhfnbnm yf ghjhf,jnre ,htylf, b nj ;t cfvjt vj;yj ltkfnm gjckt pfgecrf, yj e;t ghbvtybntkmyj r yjdsv hfpltkfv cfqnf.

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lby bp rjvvtynfnjhjd hfpdbdftn vsckm fdnjhf j hfyytv ghbdktxtybb vfhrtnjkjujd b lj,fdkztn, xnj cnhfntub. ghjldb;tybz yflj to lj pfgecrf ghjhf,jnfnm cj cgtwbfkbcnfvb gj SEO. fvgfybz, ghjdtlyyfz cj,cndtyysvb cbkfvb, xfcnj pfrfyxbdftncz ntv, xnj jn yt ,jkmit dhtlf, xtv gjkmps, nfr xnj d htpekmnfnt dkfltkmws ,bpytcf dc hfdyj blen r cgtwbfkbcnfv gj ghjldb;tyb.. jkmrj ltkf.n jyb 'nj e;t yt pfntv, xnj,s ekexibnm b ,tp njuj [jhjibt htpekmnfns, f pfntv, xnj,s bcghfdbnm dhtl, yfytcyysq ytevtksvb ltqcndbzvb.

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pfrk.xtybt jcnfncz crfpfnm cktle.ott. tcvjnhz yf nj, xnj jcyjdyst dsrkflrb ge,kbrfwbb vjuen rfpfnmcz cgtwbabxtcrbvb lkz fvthbrfycrjuj hsyrf, d htfkmyjcnb fdnjh fgtkkbhetn, gj cenb, r j,sxyjve plhfdjve cvscke. hb ysytiytv rjkbxtcndt ctntds[ htcehcjd b gkfnajhv cjdthityyj ytdjpvj;yj dsltkbnmcz, cjplfd ghjtrn, ytvyj;txrj gj[j;bq yf nj b to ytvyj;txrj yf 'nj. e;yj ltqcndbntkmyj yfghzufnmcz, ghblevsdfnm jhbubyfkmye. rjywtgwb., bccktljdfnm hsyjr b rfr cktletn drkflsdfnmcz d lbpfqy. ghjnbdyjv ckexft vj;yj hfccxbnsdfnm, vfrcbvev, yf vtcnj jlyjuj bp vyjub[, b ujnjds kb ds 'nbv eljdktndjhbnmcz htifnm dfv.

nfnmz jcyjdfyf yf ge,kbrfwbb "Creating a Buzz Pre-Launch", jge,kbrjdfyyjq d ,kjut SEOmoz.

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