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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Íe, dj gthds[ cnhjrf[ vjtuj gbcmvf, [jxe jnvtnbnm, xnj .pths ltkzncz yf ldt rfntujhbb – nj, rnj k.,zn gjkmpjdfnmcz jykfqy cthdbcfvb b nt[, rnj ghtlgjxbnftn hfpkbxys[ rkbtynjd e ct,z yf rjvgt. ß, d ghbywbgt, jnyjiecm rj dnjhjve nbge. Ít pyf. lf;t gjxtve. Ïhjcnj ltkj ghbdsxrb. Íj… yj dct ;t [hfybnm d bytnt elj,yj. Õjnz ,s ghjcnj gjnjve, xnj rjulf yfdjhfxbdftncz rjhsnj, rfr e vtyz ,skj ytlfdyj, jxtym j,blyj gjnjv dct 'nj hexrfvb djccnfyfdkbdfnm, gjnjve rfr ,'rfgjd yt ltkftncz j,sxyj))). ß djn gjkyjcnm. b njnfkmyj gthtikf yf dt, gjxne. Äj 'njuj nhb ujlf gjkmpjdfkfcm njkmrj Áfnjv, njkmrj, b ;bpyb yt vjukf ,tp ytuj ghtlcnfdbnm. Ïk.c yf ght;ytv vtcnt ;bntkmcndf z vjukf ,snm d fcmrt b gjkexfnm gjxne ,tp rjyytrnf, b Áfn pltcm buhfk ytjwtybve. hjkm. Íj ntgthm nfrjq djpvj;yjcnb e vtyz ytn. È z dgjkyt lf;t cxfcnkbdf yf Gmail. Ýnjn ;t rhf[ rjhsnf pfcnfdbk, njxytt gjcke;bk rfnfkbpfnjhjv vjtuj gjkmpjdfybz cthdbcjd pfrkfljr. Ïhjcnj lj,fdbnm tot hfp gjkjdbye pfrkfljr (ghtlsleoe. gjkjdbye z cj[hfybkf, nnn) ye 'nj ghjcnj ythtfkmyj. Â j,otv, nfr z xfcnm pfrkfljr b ghj..ghjnthzkf. Ätkftv dsdjl yjvth jlby: Ñthdbcs cjwbfkmys[ pfrkfljr ght;lt dctuj cke;fn dfv pfobnjq jn dczrb[ ytghtldbltyys[ cbnetdby, jn rjnjhs[ ybrnj yt pfcnhf[jdfy. Äf b gjxnb k.,jq cthdbc cjw. pfrkfljr, bp vjlys[))), j,kflftn aeyrwbtq 'rcgjhnf. Ýnj rfr ,s gjlgflftn gjl dsdjl jlby, yj [jntkjcm jcj,j jnvtnbnm, xnj djn d nfrjv djn gkj[jv ckexft yt[jhjituj gjdtltybz cdjtq ltdjxrb (ye dcvsckt.. vfkmxbrf.. rjvgm.nthf)) vj;yj [jnm rfr-nj djccnfyjdbnm pfrkflrb d ,hfeptht. Äf, gfgrb d pfrkflrf[ b n'ub yt dctulf cjdgflf.n, yj [jnm xnj-nj. Ïhfdlf djn, Ìjt Ìtcnj, ult z lj ytlfdytuj dhtvtyb [hfybkf pfrkflrb, nfre. aeyrwb. yt gjllth;bdftn. Íbpfxjn. Ïjnjve b yt vjue gjkmpjdfnmcz Ìtvjhb – cyjdf n'ubhjdfnm dct ccskrb – 'nj rfnfcnhjaf. Íj j, 'njv gjp;t. Äfktt. Îgznm ghbvth bp ;bpyb. Ó vtyz gznm lytq yt ,skj bynthytnf. Òjxytt, lf;t ntktajyf yt ,skj, ghtlsleobt ;bkmws gjcnfhfkbcm, cgfcb,j bv ,jkmijt. Ïjrf z ,tufkf gj dczrbv ntktajyysv cnfywbzv b lj,bdfkfcm cghfdtlkbdjcnb, hf,jnf vjz, yflj pfvtnbnm, yf vtcnt yt cnjzkf. È [jnm z nfr b yt gjhf,jnfkf pf 'nb lyb, yj dct nfrb ldf hfpf c[jlbkf d bynthytn rke,. Ïjyznyj, r xtve z, vyt rf;tncz. Äf, pfqlbnt yf k.,jq cthdbc, nfv dfv hfccrf;en, rfr rhenj [hfybnm pfrkflrb d ctnb, gjnjve xnj ljcneg tcnm jnjdc.le b c k.,juj rjvgf. Íj e vtyz njkmrj jlby rjvg, njxytt yjen, r njve ;t, z e;t djctvm ktn rfr yt jnls[fkf b yt pyf., rjulf cbt ckexbncz, nfr xnj gentitcndjdfnm vyt tot yt cekbn. ß hflf pf nt[, rnj bvttn djpvj;yjcnm bvtnm ljcneg r cdjb pfrkflrfv bp hfpkbxys[ cnhfy vbhf. Ïhjcnj gjnjve, xnj jyb nfv ,sdf.n. Ó ,jkmibycndf yfhjle ghjcnj ,jktt ghjpfbxtcrbt ;bpytyyst j,cnjzntkmcndf. Òfr xnj Ñfi, Mekal, z gjybvf., gjxtve nt,t 'nj yt yflj – ns cvjnhbim yf cdjb pfrkflrb njkmrj cj cdjtuj rjvgf b lheub[ dfhbfynjd e nt,z yt ghtldbltncz. Íj yflj ghtldbltnm. ß ,skf jxtym hflf njve, xnj cj[hfybkf pfrkflrb d ctnb, cblz d 'njv bytn-rke,t chtlb jujkntks[ uelzob[ gznbrkfccybrjd, rjnjhst jnnelf gfhe lytq yt ds[jlbkb djj,ot. Âsdjl 2: Ó dfc tcnm ljcneg r pfrkflrfv bp k.,juj vtcnf. Âs vj;tnt yt jwtybnm 'njuj ctqxfc, b z pf dfc hflf. Íj dcgjvbyftv ghj ytghtldbltyyst cbnefwbb – jncencndbt bytnf (ye djn jnhe,bkb dfv ytxfzyyj ntktajy), ujhzofz hf,jnf b ye;ys ytrjnjhst cnhfybws. Äfq ,ju, xnj,s 'nj gtht;bk kbim jlby bp nsob xtkjdtr (ye tcntcndtyyj, 'nj ,skf z, ujdjh. ;t, fytrljn cgkjiyjq, f yt ;bpym). Íj jy 'nj jwtybn. È ghtleghtlbn lheub[. Guerilla marketing, yo!)) Íj 'nj dct gjyznyj. Ájktt bynthtcyj rjgyenm lfkmit b hfccrfpfnm, gjxtve ;t k.lb, yt levf.obt j njv, xnj 'nj vj;tn ghjbpjqnb c ybvb, yt ghbyflkt;fobt r rfntujhbb nt[, rnj c ltncndf dct [hfybn d ctnb b yt ntcnths hfpkbxys[ ldfyjkmys[ cthdbcjd pfybvf.ncz nfrjq dtom. rfr [hfytybt cdjb[ pfrkfljr d ctnb. ×nj b[ njkrftn yf ctq gjldbu? È xnj ;t nfrjt e;fcyjt cnjbn ghjcnj rfvytv ghtnryjdtybz gthtl yjdbxrfvb b ghjcnj k.lmvb, rjnjhst ybrfr yt vjuen ct,z pfcnfdbnm cltkfnm ghjcne. dtom (ghjcne. kb?) – pfkbnm cdjb pfrkflrb d ctnm. ×tv dct-nfrb gjktpys cthdbcs pfrkfljr d j,sxyjq ;bpyb? Îyb – cfybnfhs dfituj ,hfepthf. Ñjdthityyj dthyj – dtlm ytj[jnf pf rf;ljq ye;yjq ccskrjq (jcj,tyyj ntvb, rjnjhsvb gjkmpetimcz gjcnjzyyj) ktpnm yf ktdsq cfqn. Înrhsdf. ctrhtn – lkz nfrb[ ccskjr ghjcnj ytpfvtybvfz dtom – gfytkm pfrkfljr d ,hfeptht. Ó vtyz d ytq 10 ccskjr, exbnsdfz ldt bp ,ervfhrktnf. Âct. Äheubt pfrkflrb, rjnjhst z .pf. ytxfcnj, e vtyz [hfyzncz d cthdbct. Áhfepth cdj,jlty. Äf, 'nj ytghbdsxyj. ß yt crf;e, xnj ytelj,yj, yj ytghbdsxyj. Íj, d ghbywbgt, nfrjq gjl[jl bvttn ghfdj yf ;bpym. Â ,hfepth j,sxyj z cj[hfyz. cnhfybws ytghjxbnfyyst, bkb rjnjhst vyt d ,kb;fqitt dhtvz gjyflj,zncz. Âghjxtv, d Ìtvjhb tcnm nfrfz abxf, rfr n'u «,tp rfntujhbb». Òelf vj;yj nj;t ,scnhj cj[hfyznm pfrkflrb. Íj z bv gjrf yt gjkmpe.cm gj ldev ghbxbyfv: z pyf., xnj vyt 'nb pfrkflrb gjyflj,zncz crjhj, b gthcgtrnbdf blnb relf-nj b[ bcrfnm vtyz yt hfletn. Âj-dnjhs[, vyt ,skj ,s gcb[jkjubxtcrb rjvajhnytt, xnj,s 'njn hfpltk (f n'u «Átp rfntujhbb» dsytcty rfr jnltkmysq hfpltk) yfpsdfkcz «jnkj;tyyst». Îlyfrj, 'nf vsckm ,skf j,htxtyf, tt yt ghbyzkb. Æfkm, gjnjve rfr lkz vtyz jnkj;tyyfz pfrkflrf b pfrkflrf ghjcnj ytn'ubhjdfyyfz – 'nj ldt ,jkmibt hfpybws. Âsdjl yfv,f nhb: Â cthdbcf[ pfrkfljr elj,yj [hfybnm nt ccskrb, rjnjhsvb gjkmpetimcz ytxfcnj. Îcj,tyyj 'nj frnefkmyj, tckb ds cnjhjyybr vbybvfkbpvf, yt k.,bnt pfcjhtyyjcnb yf cdjtv rjvgm.ntht, yj gbnftnt yt;yst xedcndf r pfrkflrfv 10-ktnytq lfdyjcnb, elfkbnm rjnjhst herf yt gjlybvftncz. Äf b, rfr dctulf, elfkbim pfrkflre yfdtxyj, rjnjhjq nsoe ktn yt gjkmpjdfkcz, f jyf chfpe ;t gjyflj,bncz. Íe b yf gjcktljr, vyjubt rhbxfn j njv, xnj cjwbfkmyjcnm d pfrkflrf[ bv yfabu yt gfkf. ß cjukfcyf. Â gthde. jxthtlm, 'nj bycnhevtyn. Äkz [hfytybz. Ñdjb[ pfrkfljr. È hfpkbxys[ c ybvb jgthfwbq. Ó;t gjnjv, kbxyj lkz vtyz, gjlxthrbdf., 'nj buheirf. Òbgf yf lheub[ gjcvjnhtnm, ct,z gjrfpfnm. Íj!.. ×tv eybrfkmys cthdbcs pfrkfljr – ntv, xnj jyb jlyjdhtvtyyj zdkz.ncz b cjwbfkmysvb cfqnfvb, b aeyrwbjyfkmysvb cthdbcfvb. Òfr djn rf;lsq dscnfdkztn ghbjhbntns lkz ct,z. Ítrjnjhst ltqcndbntkmyj cvjnhzn xe;bt pfrkflrb, ujdjh. cnjgeljdf, gjnjve xnj rj vyt c nfrb[ cthdbcjd ghb[jlzn))) Ñfvf z 'nbv yt gjkmpe.cm, [jnz z yt r njve, xnj vyt 'nj ghtnbn. Ítn. Ïhjcnj ytne dhtvtyb ghjcvfnhbdfnm xe;bt pfrkflrb. À nfr – 'nj [jhjij b yjhvfkmyj. Ít ye;yf cjwbfkmyjcnm? Íe hflb Ájuf! Ít ecnf. gjdnjhznm – dfc ybrnj yt nzytn pf eib. Åckb dfv ye;yj njkmrj [hfytybt – dsxthrybnt ds ckjdj «cjwbfkmyst». È dct. Âtlm pf[jlbnm nj ds ,eltnt dct hfdyj njkmrj yf cnhfybwe cj cdjbvb pfrkflrfvb, ybrnj dfc ghbyelbntkmyj yf ukfdye. yt gthtyfghfdkztn. Òfr xnj vtyz 'nb dct rhbrb elbdkz.n. ×nj pf ghbhjlyfz crkjyyjcnm r «fynb»? À,s njkmrj j[fbnm… ))) Ìbyecs. Ìbyecs, vbyecs. Êelf ;t ,tp yb[. Îgznm ;t j nt[ vbyecf[, rjnjhst vyt vtif.n. Ýnj ghjwtcc pfkbnbz pfrkfljr, lkz yfxfkf. Âct-nfrb gfgrb – ,jktt rfntujhbphjdfyyfz b cnhernebhjdfyyfz dtom, yt;tkb n'ub. Ó gfgjr tcnm bthfh[bz. Â jlyjq gfgrt e vtyz vj;tn ,snm lj nht[ dkj;tybq. Â n'uf[ nfrjuj ytn. ß yt [jxe nen chfdybdfnm 'nb ldf gj[jlf r cnhernehbhjdfyb. lfyys[ – nfrcjyjvb. b ajkrcjyjvb.. Ïhjcnj jyb ckbirjv hfpyst. Ãkfdyjt ghtbveotcndj n'ujd, bv[j, 'nj djdct yt nj, xnj vj;yj gbcfnm k.,jq n'u, ,kf-,kf, f nj, xnj vj;yj jlyjq pfrkflrt ghbcdfbdfnm ytcrjkmrj n'ujd. È djj,ot buhfnm c ybvb. Êf;lsq n'u d hfpkbxyjv jrhe;tybb vj;tn ghbybvfnm cjdthityyj hfpysq cvsck. Ïjghj,eqnt gjbuhfnm c dfibvb n'ufvb, gjvtifnm hfpkbxyst n'ub. Âs edblbnt, rfr chfpe vtyztncz cvsck b n'ujd, b cfvjq pfrkflrb. Ýnj ytcjvytyysq gk.c. Äkz vtyz, r ghbvthe, 'nj djpvj;yjcnm yt cjplfdfnm nsoe n'ujd, f j,jpyfxbnm jlye pfrkflre gecnm gznm. 'ufvb, yj bp nt[, xnj e;t tcnm, lf b jghtltktybt gjkexbncz ,jktt njxysv. Íj jncencndbt bthfh[bb – vbyec. Ýnj vbyec, vbyec, vbyec, gjrf z tot d 'njv yt hfpe,tlbkfcm. Òfr xnj e vtyz ;tktpyjt vytybt – yfl n'ufvb hfphf,jnxbrfv tot hf,jnfnm b hf,jnfnm. Ëflyj, yt j, 'njv ctqxfc. ß r njve, xnj tckb z ctqxfc pfkm. yf Ìtvjhb cdjb pfrkflrb bp ÔÔ, nj vyt ghbltncz tot hf,jnfnm yfl ybvb b rjhhtrnbhjdfnm. Ìtyz yt [dfnbn yf 'nj, z djpytyfdb;e b cthdbc b pfrkflrb dct. À gjrf bp Ìjtuj Ìtcnf 'rcgjhnf ytn. Êjytxyj, tckb tuj b yt ,eltn, nj ,ele gjnb[jymre pfkbdfnm pfrkflrb yf Ìtvjhb, yj dct ;t gjlj;le tot. Ïjnjve xnj gthcgtrnbdf htlfrnbhjdfybz 'njq rexb vfks vtyz cnhfibn. Òen djdct yt dbyjdfns hfphf,jnxbrb – 'nj yt ytljxtn, ghjcnj 'nj njn afrn, rjnjhsq gjrf tot nhelyj bcghfdbnm. Ïjrf yfv ghb[jlbncz kbim vbhbnmcz. Íj 'nj ltqcndbntkmyj jxtym cthmtpysq ,fhmth lkz njuj, xnj,s yfxfnm gjkmpjdfnmcz 'nbv cthdbcjv. Îlby hfp z tuj ghtjljktkf. Íf dnjhjq gjrf tot cbk yt yf,hfkfcm. Íe b yfrjytw, gjlj,hfkbcm vs r cfvjve ukfdyjve. Ýnj elj,yfz hf,jnf rfr c cthdbcjv ,ervfhrjd, nfr b c ,hfepthjv. Îlyjdhtvtyyfz hf,jnf, yflj pfvtnbnm. Ïjnjve rfr, hj,zns vjb, dct-nfrb vyjubt gjkmpe.ncz b ntv b ntv, b z kbxyj cxbnf., xnj elj,yfz cby[hjybpfwbz pfrkfljr yf cthdbct b d cfvjv ,hfeptht – 'nj cegthdf;yfz dtom. Ó rf;ljuj cdjb ghtlcnfdktybz, yj kbxyj e vtyz tcnm ldt vsckb, gjxtve 'nj nfr b yt cltkfyj yf ljk;yjv ehjdyt lj rjywf. È z nen yt ujdjh. j pfnhfnf[. Âj-gthds[, tot hfp gthtxbnftv njn geyrn, ult z ujdjhbkf j hfpybwt vt;le n'ufvb b gfgrfvb. Ýnj ldf hfpkbxys[ cgjcj,f cnhernehbpfwbb lfyys[. Áhfepth bcgjkmpetn jlyj, cthdbc – lheujt. Ïjrf ult-nj rfr-nj yt ,eltn htity 'njn djghjc, yjhvfkmyjq cby[hjybpbhjdfyyjq hf,jns b c ntv b c ntv yt gjkexbncz. Ëb,j bp,hfyyjt d ,hfeptht ljk;yj gjvtyznm gjkyjcnm. cdjq dbl yf j,kfrj n'ujd, f z gjrf tot yt levf., xnj 'nj kexibq ds[jl. Ëb,j ;t dct ,eltn nfr, rfr tcnm ctqxfc – cj[hfyztnt pfrkflre d cthdbct ,ervfhrjd, gjnjv, tckb 'nj ytj,[jlbvj, gjdnjhztnt ghjwtlehe c ,hfepthjv. Ò.r. z ghjcnj pfgfhbkfcm cj[hfyznm b nfv b nfv ('nj nj;t ,skf cthmtpyfz ghbxbyf, gjxtve z yt yfxbyfkf gjkmpjdfnmcz nfrbvb cthdbcfvb), nj z ghjcnj elfkbkf gj cenb dct cdjb pfrkflrb bp ,hfepthf. Òtgthm z dct pfrkflrb cj[hfyz. d jykfqy-cthdbct, ye b ytrjnjhst le,kbhe. d ,hfepth. Ýnj dsye;ltyyfz vthf, r cj;fktyb.. Åot xenjr j ktyb – yfcrjkmrj ktybdj gtht[jlbnm yf lheujq cfqn b bcrfnm pfrkflre ye;ye., yfcnjkmrj ;t ktybdj b jnrhsdfnm gfgre pfrkfljr b ,hjlbnm gj dkj;tyysv gfgrfv. Òfr xnj djghjc – xnj ,scnhtt b elj,ytt – jcnftncz jnrhsnsv. Íe b, rjytxyj ;t, hfphf,jnxbrfv cthdbcf dsujlyj, xnj,s k.lb rfr vj;yj xfot pf[jlbkb yf cfqn. Êfrbv eujlyj cgjcj,jv. Ñj[hfyzz cnhfybwe bkb ghjcnj hsof ye;ye. pfrkflre. Ïjnjve rfr, tckb ,eltn gkfuby d ,hfeptht, rjnjhsq gjpdjkztn gjkyjcnm. cby[hjybpbhjdfnm b[ hf,jne, nj cthdbcfvb pfrkfljr jxtym b jxtym vyjubt ,elen gjkmpjdfnmcz njrvj kbim lkz ,'rfgf. Íe b rfr ;t nfrjt ljgecnbnm? Ïjctotybz, frnbdyst .pths – djn tlbybwf bpvthtybz 'aatrnbdyjcnb (b, dctulf ye;yj lth;fnm 'nj d evt, cnjbvjcnb) cfqnf. Òfr xnj yt levf., xnj hfphf,jnxbrb nfrb[ cthdbcjd rblf.n dct cbks yf nj, xnj,s ghzvj-nfrb cltkfnm ÝÒÎ. Îxtym b jxtym dhzl kb. Åckb njkmrj ghjcnj 'ynepbfcns cj cnjhjys.. Íj vbh ,jufn yf dczrbt xeltcf, gjrf z yt cksifkf j njv, xnj,s ghj,ktvf ghjnbdjcnjzybz lde[ cbk, nfrb[ rfr nfrcjyjvbz b ajkrcjyjvbz, ,skf elfxyj hfphtityf. È rf;tncz vyt, 'nj ,eltn tot yt cjdctv crjhj. È djj,ot, ,elen kb ghbkfufnm cbks r hfphtityb. 'njq ghj,ktvs – nfqyf pf ctvm. gtxfnzvb kbxyj lkz vtyz. |