Çf,bdf. yf lyz[ d zyltrc ahfpe "bp,fkjdfyf
,jkjyrf", xnj,s yfqnb ntrcn ltncrjuj cnbirf, ghjltrkfvbhjdfyyjuj
yfrfyeyt vjbv gfhbrvf[thjv. Íe;yfz ccskrf yf[jlbncz kbim yf dnjhjq
cnhfybwt dslfxb, pfnj xthtp ytltk. yf d[jlt d ÆÆ ,kjr lbhtrnf gjhf;ftn
djj,hf;tybt j,]zdktybtv "Íe;yf ,jkjyrf? Ïjbcr ,jkjyjr yf ljcrf[ Avito.
Ýaatrnbdyj. Átp htubcnhfwbb". È djn e;t vs cj Çkfnjq
pfdjlbv ljce;bq nhtg j njv, "lj xtuj nt[ybrf ljikf", b rfr gjbcr cdjtuj
cnjktnytq lfdyjcnb ndbnf j gjhyjuhfabb vj;tn hfpheibnm ctvm..
Ïj[j;bt hfpujdjhs j cnhtvbntkmyj gjevytdib[ d gjcktlybt ujls
gjbcrjds[ vfibyf[ pdexfn djrheu dct xfot b xtv-nj yfgjvbyf.n hfpujdjhs
j, ÍËÎ: htrkfvobrb b SEO-cgtwbfkbcns rfr ytrfz ctrnf "cdbltntktq" c
ecgt[jv njhue.n bcnjhbzvb j cbz.ob[ j,]trnf[ d yt,t, rjnjhst gjxnb dctv
ckexfkjcm dbltnm, yj vfkj rnj ghtlcnfdkztn, xnj nfv e yb[ dyenhb.
Ë.lb, ytgjchtlcndtyyj pfyznst d hfphf,jnrt b j,extybb gjbcrjdbrjd,
yt dscnegf.n yf rb,jhbaf[, yt ghjdjlzn ghtcc-rjyathtywbq - rjhjxt, yt
,m.n ct,z d uhelm. Çfnj rf;lsq ujl jyb eprbv rheujv "gjcdzotyys["
cj,bhf.ncz lkz ntcnbhjdfybz cdjb[ yfhf,jnjr b j,rfnsdfybz fkujhbnvjd yf
Ðjccbqcrjv ctvbyfht gj jwtyrt vtnjljd byajhvfwbjyyjuj gjbcrf (ÐÎÌÈÏ).
 'njv ujle jhufybpfnjhs ÐÎÌÈÏ "hfcctrhtnbkbcm": Èujhm Ítrhtcnmzyjd
(ÍÈÈ vfntvfnbrb b vt[fybrb ÑÏ,ÃÓ), Èkmz Ñtufkjdbx (cjjcyjdfntkm b
nt[lbhtrnjh "ßyltrcf"), Àktrcfylh Àynjyjd (herjdjlbntkm ltgfhnfvtynf
gjbcrjds[ cbcntv rjhgjhfwbb "Ãfkfrnbrf")
b Ñthutq Òfntdjczy (herjdjlbntkm "Ïjbcr ÊÌ.Ru) jndtnbkb yf djghjcs
"Ât,gkfytns" j ctvbyfht b frnefkmyjv cjcnjzybb ltk d jntxtcndtyyjv
gjbcrt.
"Êf;lsq ujl c lhepmzvb..."
Èltz ÐÎÌÈÏ djpybrkf d 2001 ujle d ,tctlf[ Èujhz Ítrhtcnmzyjdf b Èkmb
Ñtufkjdbxf. Ðtxm ikf j njv, xnj,s jhufybpjdfnm heccrbq fyfkju TREC - fvthbrfycrjq rjyathtywbb, gjcdzotyyjq bpextyb. gjl[jljd r ntrcnjdjve gjbcre d ,jkmib[ vfccbdf[ byajhvfwbb.
Ê rjywe 2002-uj d rekefhf[ Âcthjccbqcrjq rjyathtywbb gj 'ktrnhjyysv
,b,kbjntrfv (RCDL) ghtlkj;tybt j,htkj yjds[ cnjhjyybrjd - Ìfrcbvf
Ãe,byf ("Êjltrc", f pfntv ask.com), Ájhbcf Äj,hjdf ("ÓÈÑ ÐÎÑÑÈß"),
Ïfdkf Áhfckfdcrjuj (njulf - yfexyjuj cjnhelybrf Èycnbnenf vfibyjdtltybz
ÓhÎ ÐÀÍ, ctqxfc - ghtgjlfdfntkz ÓhÃÓ b herjdjlbntkz
"ßyltrc-Årfnthby,ehu") - b e;t xthtp ytcrjkmrj vtczwtd yfxfkf
djgkjofnmcz d ;bpym.
 cdjtv "vfybatcnt",
jge,kbrjdfyyjv d zydfht 2003-uj, bltjkjub ÐÎÌÈÏ jnvtxf.n, xnj rk.xtdsv
ldbufntktv hfpdbnbz byajhvfwbjyyjuj gjbcrf ljk;yf cnfnm ytpfdbcbvfz
jwtyrf gjbcrjds[ fkujhbnvjd, rjnjhfz gjpdjkbkf ,s ghbdtcnb r tlbyjve
pyfvtyfntk. nfrbt ce,]trnbdyst gfhfvtnhs, rfr "htktdfynyjcnm" bkb
"eljdktndjhtyyjcnm gjkmpjdfntkz".
Íf njn vjvtyn ceotcndjdfk hzl vt;leyfhjlys[ bybwbfnbd c ntvb ;t
pflfxfvb, yj jnltkmyst ghtlkj;tybz j drk.xtybb heccrjzpsxyjuj gjbcrf,
yfghbvth, d ghjuhfvve TREC yt ,skb gjllth;fys - [jnz cgtwbabrf heccrjuj
zpsrf cdzpfyf c ljgjkybntkmysvb - ckj;ysvb, f gjnjve jcj,tyyj
bynthtcysvb - ghj,ktvfvb. Òfrbv j,hfpjv ÐÎÌÈÏ cnfk gthdjq gkjoflrjq,
j,]tlbybditq yfexys[ bccktljdfntktq b hfphf,jnxbrjd ghjvsiktyys[
gjbcrjdbrjd lkz ghjatccbjyfkmyjq 'rcgthnbps hfpys[ gjl[jljd r gjbcre gj
heccrjzpsxyjq byajhvfwbb.
Êfr "cxbnf.n" gjbcr
Óxfcnybrb ctvbyfhf ghj,e.n ghbvtyznm hfpyst vtnjls lkz htitybz jlyjq
b njq ;t pflfxb: d 2003-v 'nj ,sk njkmrj rkfccbxtcrbq gjbcr gj pfghjce
d rjkktrwbb ljrevtynjd c narod.ru, ctujlyz exfcnybrb ÐÎÌÈÏ vjuen
gjcjhtdyjdfnmcz, r ghbvthe, d gjbcrt jndtnjd yf pfghjcs-djghjcs bkb
gjbcrt chtlb bpj,hf;tybq (dctuj - 13 hfpkbxys[ pflfx). Îndtns jwtybdf.n ytpfdbcbvst 'rcgthns - jyb yt pyf.n, rfrfz cbcntvf dthyekf rfrbt htpekmnfns.
Ýnjn ghjwtcc hfcnzubdftncz yf 8-10 vtczwtd b pfrfyxbdftncz
jaakfqyjdsv ctvbyfhjv d hfvrf[ RCDL, yf rjnjhjv exfcnybrb ltkzncz
jgsnjv b j,ce;lf.n htpekmnfns ntcnbhjdfybz. Ènjub hf,jns ctvbyfhf
ge,kbre.ncz d dblt nheljd ÐÎÌÈÏ b ljcnegys dctv bynthtce.obvcz.
"Çf 8 ktn ceotcndjdfybz ÐÎÌÈÏ d ytv ghbyzkb exfcnbt yt njkmrj
ghtlcnfdbntkb hzlf frfltvbxtcrb[ jhufybpfwbq, yj b vyjubt ghtlcnfdbntkb
rhegys[ rjvvthxtcrb[ rjvgfybq, cdzpfyys[ c byajhvfwbjyysv gjbcrjv. Ïhb
'njv ÐÎÌÈÏ yt cjhtdyjdfybt, f j,obq gjkbujy, ult rf;lsq vj;tn cnfdbnm
cdjb 'rcgthbvtyns. Òfrjq gjl[jl gjpdjkztn j,ofnmcz b cjnhelybxfnm d
catht hfpdbnbz nt[yjkjubq, lf;t ntv, rnj rjyrehbhetn dyt ÐÎÌÈÏ", -
hfccrfpsdftn Èujhm Ítrhtcnmzyjd.
Ätqcndbntkmyj, d ckexft c ÐÎÌÈÏ "djkrb" b "zuyznf" cj,hfkbcm yf jlyjv djljgjt: d cgbcrt exfcnybrjd ctvbyfhf, yfhzle c vjycnhejpysv "ßyltrcjv", abuehbhe.n b yfcnegf.obq tve yf gznrb Ïjbcr@Mail.Ru, b ytj;blfyyj "uhzyedibq" gjbcr HH.ru, b njkmrj ujnjdzobqcz r pfgecre "Ïjbcr KM.ru".
"Ìt;le vtkrbvb buhjrfvb nj;t tcnm rjyrehtywbz, f,cjk.nyjq jnrhsnjcnb
yb e jlyjuj hfphf,jnxbrf ,snm yt vj;tn. Íj dct jyb gjybvf.n, xnj ,tp
dpfbvjltqcndbz b j,vtyf jgsnjv ifycs yf ds;bdfybt htprj cyb;f.ncz. Äf b
ubufynfv dsujlyj gjjohznm nfrjq j,vty vt;le 'nbvb rjvgfybzvb, gjcrjkmre
gjregrf yfb,jktt ghjldbyens[ rjvfyl b jnltkmys[ cgtwbfkbcnjd yt njkmrj
gjdsiftn rjyrehtynjcgjcj,yjcnm, yj b bp,fdkztn jn djpvj;ys[ ghjnbdybrjd
d ,eleotv", - rjvvtynbhetn Àktrcfylh Àynjyjd.
Àkujhbnv fkujhbnve - rnj?
Îykfqy-htcehcs, hfpdbdf.obt cj,cndtyysq gjbcr, htif.n hfpyst pflfxb:
jlyb, yfhfcnbd ljcnfnjxyj vfccbdye. ,fpe byajhvfwbb, gsnf.ncz
c'rjyjvbnm yf kbwtypbhjdfybb b j,cke;bdfybb xe;juj gjbcrjdjuj ldb;rf, f
dvtcnt c ntv hfphf,jnfnm fkujhbnv ,jktt fltrdfnysq ye;lfv cdjtuj
rjyntynf b cdjtq felbnjhbb; lheubt, ghtecgtd d cdjtq ntvfnbxtcrjq ybit,
pfvf[bdf.ncz yf rjyrehtywb. cj "dctbynthytnysvb" gjbcrjdbrfvb. Âtltn kb
ctujlyziytt j,bkbt yjdbxrjd r cjdthitycndjdfyb. dctq gjbcrjdjq jnhfckb
bkb, yfghjnbd, 'nj ,tccvscktyyjt hfcnhfxbdfybt htcehcjd? Ïjgsnrb buhfnm
yf gjkt gjbcrjds[ vf[by vfcinf,f "ßyltrcf" b "Ãeukf" - vjkjltxtcrfz
yfbdyjcnm bkb bcnjxybr yjds[ vtnjljd, ,jktt 'aatrnbdyj cghfdkz.ob[cz c
gjbcrjv byajhvfwbb d Èynthytnt?
"Î,hf,jnrf ,jkmib[ byajhvfwbjyys[ gjnjrjd, bleob[ c cfqnjd, xbckj
rjnjhs[ nj;t hfcntn, hfpyjj,hfpbt ajhvfnjd ljrevtynjd, ,jhm,f c
hfpdbdf.obvcz gjbcrjdsv cgfvjv, djphfcnf.ott rjkbxtcndj pfghjcjd
gjkmpjdfntktq – dct 'nj nht,etn vjoyjuj b ckj;yjuj (f pyfxbn, ljhjujuj)
fggfhfnyjuj b ghjuhfvvyjuj j,tcgtxtybz. Ñthmtpyfz b ytghtrhfof.ofzcz
rjyrehtywbz yf 'njv hsyrt hf,jnftn yf gjkmpjdfntktq, pfcnfdkzz kblthjd
dslfdfnm yjdst cthdbcs, ekexifnm rfxtcndj b crjhjcnm hf,jns
ceotcnde.ob[ eckeu, ghbxtv jcyjdyst, vfccjdst cthdbcs j,zpfys ,snm
,tcgkfnysvb. Èyfxt ujdjhz, gjbcrjdst bynthytn-rjvgfybb pfhf,fnsdf.n yf
ghjbpdjlys[ jn jcyjdys[ eckeu, ghbxtv, yt njkmrj yf gthdjq ghjbpdjlyjq
(rjyntrcnyfz htrkfvf), yj b yf dnjhjq (gjbcrjdst eckeub lkz cnjhjyyb[
cfqnjd, rjnjhst cfvb lf.n htrkfve), - hfcce;lftn Àktrcfylh Àynjyjd, -
Åcntcndtyyj, lkz njuj, xnj,s dsqnb yf ghbkbxysq pfhf,jnjr yf
ghjbpdjlys[, ljk;ty ,snm ghtlkj;ty uhjvflysq j,]tv jcyjdys[ eckeu.
Ïj'njve lkz njuj, xnj,s dsqnb yf hsyjr gjbcrjds[ eckeu b yfxfnm
pfhf,fnsdfnm, gjntcybd vjycnhjd, ytj,[jlbvj, rfr vbybvev, rjhtyyjt
ekexitybt rfxtcndf gjbcrf. Íj lf;t 'njuj vfkj, ye;yj, xnj,s ,jkmijt
rjkbxtcndj gjkmpjdfntktq ,skj ytljdjkmyj ceotcnde.obv rfxtcndjv b
yfxfkj bcrfnm fkmnthyfnbde".
Ïj tuj vytyb., vtcnf yf 'njv hsyrt tcnm, b pflfxf gjzdkz.ob[cz
cthdbcjd - cjdthibnm ghjhsd yf eprjv exfcnrt, f pfntv e;t yfxbyfnm
gjl]tv yf ",jkmijv" hsyrt. "Èvtyyj 'nj b ltkf.n ctujlyz kjrfkmyst
gjbcrjdbrb", - htp.vbhetn jy.
Ýnj, dghjxtv, yt jpyfxftn, xnj yfgbcfyysq "c yekz" gjbcr gj cfqne
jhufybxtcrb gththfcnftn d ",jkmijq" dt,-gjbcrjdbr. "Äkz jhufybpfwbb
gjbcrf gj jghtltktyyjq jnhfckb pyfybz j,sxyj bcgjkmpetncz [jhjij
cnhernehbhjdfyysq yf,jh ljrevtynjd, bcrfnm gj rjnjhjve ujhfplj ghjot. Ó
",jkmijuj" Èynthytnf cdjb pfrjys hfcghtltktybz, - j,]zcyztn
herjdjlbntkm ghjtrnf "Ïjbcr KM.ru" Ñthutq Òfntdjczy, -
Ñnhernehf lfyys[ d Èynthytnt pflfyf yt ;tcnrj, jyf hfpvfpfyf.
Ïjkmpjdfntkm cghfibdftn "Ñg,, hfcgbcfybt 'ktrnhbxtr" - gjbcrjdbr ljk;ty
gjyznm, xnj jn ytuj nht,e.ncz ljrevtyns c cfqnjd, jnyjczob[cz r
Ñfyrn-Ïtnth,ehue, bkb lfyyst bp cjjndtncnde.otq "gfhfkktkmyjq" ,fps.
Çflfxf cjcnjbn d njv, xnj,s vfrcbvfkmyj [jhjij dszdbnm 'ne cnhernehe b
ghfdbkmyj hfpkj;bnm gj ytq lfyyst - nj tcnm dpznm pfievktyye.
byajhvfwb. b fdnjvfnbxtcrb tt cnhernehbhjdfnm".
Àktrcfylh Àynjyjd, d cdj. jxthtlm, ghtlkfuftn yt hfpltkznm
gjbcrjdbrb, j,cke;bdf.obt jnltkmyst htcehcs c j,cke;bdf.obvb jnltkmyst
ybib:
"Ìj;yj yfpdfnm gjlj,yst cthdbcs "vekmnbkjrfkmysvb". Ê ybv jnyjcbncz,
yfghbvth, Flexum, gjcrjkmre jy jnkbxftncz kbim ntv, xnj ghtljcnfdkztn
djpvj;yjcnm ajhvbhjdfybz ybi cdjbv gjkmpjdfntkzv, ltkfz cnfdre yf nj,
xnj bv elfcncz yfoegfnm dsujlyst yfghfdktybz. Ñ.lf ;t jnyjcbncz b
dthnbrfkmysq gjbcr Rambler (njkmrj ybib ds,bhf.n yt .pths, f
cgtwbfkbcns)
Ïjyznyj, xnj 'nb cthdbcs ljk;ys hfphf,fnsdfnm b ghbvtyznm yjdst
vtnjls gjbcrf, gjcrjkmre jyb njkmrj pfdjtdsdf.n felbnjhb., gjdsifz
rfxtcndj d gjgsnrt dsbuhfnm e «ukj,fkmys[» cthdbcjd [jnz ,s yf jxtym
juhfybxtyyjq nthhbnjhbb. Èp nfrb[ vtnjljd vj;yj yfpdfnm jghtltktybt
fnhb,enjd j,]trnjd d ntrcnt (HH.ru, Ktotam.ru, RCO, "Èyntuhev"),
bcgjkmpjdfybt cbyjybvjd b ntpfehecjd (ÓÈÑ «Ðjccbz»), jghtltktybt
rk.xtds[ gjyznbq ds,jhrb – byajgjhnhtnjd ("Ãfkfrnbrf-Çev" b
"Èyajcnhbv"). Î,vty nt[yjkjubzvb vt;le rjvgfybzvb b cgtwbfkbcnfvb bltn
(vj;tn, ytljcnfnjxyj byntycbdysq), ytvfke. hjkm d 'njv buhf.n
cgtwbfkbpbhjdfyyst rjyathtywbb b dythsyjxyst jhufybpfwbb, yfghbvth,
ÐÎÌÈÏ".
Ênj dkflttn lfyysvb, njn dkflttn gjbcrjv
Òfr dc¸-nfrb, vj;tn kb ctujlyz djpybryenm "e,bqwf ßyltrcf", bkb dcz
lfkmytqifz bcnjhbz gjbcrf ,eltn cdzpfyf c jnrhsnbtv b jcdjtybtv yjds[
ybi, pflf.ob[ vfcinf, gjntywbfkmys[ kblthjd?
"Ätkj yt cnjkmrj d vfcinf,f[ ghjbpdjlcndf - d rjywt rjywjd, rkfcnth
lkz vbhjdjuj gjbcrf e;t vj;yj fhtyljdfnm yf gfhe vtczwtd ghbxtv yt
jxtym-nj b ljhjuj (Cloudera) - crjkmrj d lfyys[, - ujdjhbn Èkmz
Ñtufkjdbx, - Äfyyst - pjkjnj. È e ysytiyb[ vjyjgjkbcnjd 'nb lfyyst e;t
tcnm. Ïhbxtv z bvt. d dble d gthde. jxthtlm lfyyst j gjdtltybb
gjkmpjdfntktq: gjbcrjdst pfghjcs b ctcbb b n.l."
Ñthutq Òfntdjczy, hf,jnf.obq yfl ghjtrnjv, rjnjhsq rfr hfp nfrb
vtnbn d "yjdst ueuks", cjukfcty c Ñtufkjdbxtv, yj dtltn r bpdtxyjve
c.;tne j Äfdblt b Ãjkbfat:
"Â cdjt dhtvz Google nj;t ,sk vfk, f Yahoo dtkbr, d Ðeytnt ghjbpjikf
ghbvthyj nf ;t bcnjhbz c "ßyltrcjv" b "Ðfv,kthjv". Ønerf d njv, xnj e
,jkmib[ buhjrjd tcnm juhjvysq jgsn 'rcgkefnfwbb ye;yjuj ";tktpf",
,jkmibt yfrjgktyyst bcnjhbb vjltktq gjdtltybz gjkmpjdfntktq. Ífghbvth,
cjplfnm rfxtcndtyysq cthdbc bcghfdktybz jgtxfnjr ,tp ,jkmijq bcnjhbb
pfghjcjd jxtym nhelyj. Âjj,ot, vyjubt pyfybz, bcgjkmpetvst gjbcrjdbrfvb
yf cjdhtvtyyjv 'nfgt, gjkextys bp bcnjhbb gjdtltybz gjkmpjdfntktq. Âct,
xnj yt pyftim, pfvtyztim cnfnbcnbrjq. Ýnj vtlktyysq gjl[jl, yj jy
hf,jnftn. Ïhb jncencndbb ghjhsdys[ nt[yjkjubq gjkmpetimcz bv, b 'nj
ldb;tybt dgthtl, [jnz b yt nfrjt ,scnhjt, rfr [jxtncz".
Ðtktdfynysq eybdthcev
Ñjlth;fntkmyj chtlf dt,-gjbcrf bpvtyztncz tot ,scnhtt, xtv tuj
vtnjljkjubz, jghtltkzz dtrnjhs hfpdbnbz hsyrf b cgjcj,s jhufybpfwbb
gjbcrf rfr cthdbcf. Òfr, c yfhfcnfybtv d Ât,t vfccs vekmnbvtlbqyjuj
rjyntynf gjzdbkfcm ckj;yfz pflfxf tuj hfcgjpyfdfybz b cjhnbhjdrb.
"Ìekmnbvtlbz d vfcct cdjtq ctqxfc botncz gj ntrcne – ccskrb, n'ub.
Èltn hf,jnf gj hfcgjpyfdfyb. bpj,hf;tybq, gjbcre gj ntrcne d
dbltjahfuvtynf[, yj 'nj tot yt ghjvsiktyyst nt[yjkjubb ,jkmib[
gjbcrjdbrjd. Çltcm hf,jns – ytgjxfnsq rhfq", - ujdjhbn Ñthutq Òfntdjczy.
"ßyltrc" e;t ytcrjkmrj ktn rfr yfdfkbkcz yf 'njn "rhfq" dctq cdjtq
vjom.. "Ïjbcrjdst cbcntvs yfhfobdf.n fkujhbnvbxtcre. j,hf,jnre 'njuj
rjyntynf gj cjlth;fyb.: yf[j;ltybt le,kbrfnjd, dsxbcktybt jcyjdyjuj
wdtnf, dsltktybt kbw, jnkbxtybt ajnj jn hbceyrjd - 'nj nj, xnj rfcftncz
gjbcrf bpj,hf;tybq. Â vepsrt htif.ncz pflfxb bltynbabrfwbb pfgbcb,
yf[j;ltybz gjlj,ys[ vtkjlbq. Â dbltj - dct njn ;t gjbcr le,ktq, d njv
xbckt c extnjv ahfuvtynjd, dsltktybt kbw, ctuvtynfwbz yf 'gbpjls. Íj
bynthatqc gjbcrf dct hfdyj jcnftncz ntrcnjdsv b ljkuj tot ,eltn nfrbv,
gj'njve juhjvyfz ljkz ecbkbq, d njv xbckt b htpekmnfns htitybz
jgbcfyys[ dsit pflfx, nhfnbncz yf ,jktt gjkyjt b njxyjt ntrcnjdjt
fyyjnbhjdfybt vekmnbvtlbqys[ j,]trnjd, - hfccrfpsdftn Èkmz Ñtufkjdbx,-
Ífghbvth, gjyzd, xnj ldt rfhnbyrb c hfpysv hfphtitybtv yf hfpys[
cfqnf[ zdkz.ncz gjkele,kbrfnfvb, gjbcrjdfz cbcntvf vj;tn ghbgbcfnm
ntrcnjdst ntub jlyjuj bpj,hf;tybz lheujve, ,jktt dscjrjrfxtcndtyyjve.
Èkb j,yfhe;bd dbltjpfgbcm, ghjfyyjnbhjdfyye. gj-bcgfycrb bcgfyjzpsxysv
gjkmpjdfntktv, vj;yj cltkfnm fdnjvfnbxtcrbq gthtdjl fyyjnfwbb b dslfnm
tt fyukjzpsxyjve gjkmpjdfntk. gj fyukjzpsxyjve pfghjce".
Înltkmyfz pflfxf - gjcnhjtybt fkujhbnvf "eybdthcfkmyjq" dslfxb,
uhfvjnyj dscnhfbdf.otq hfpyst nbgs byajhvfwbb. "Ïfhfkktkmysq gjbcr
((ÒÌ) Yandex) bkb "eybdthcfkmysq" gjbcr - d njv tuj gjybvfybb, xnj
cnhfybwf c jndtnjv cjlth;bn d ghfdbkmyjq ghjgjhwbb b ghfdbkmyjv
hfcgjkj;tybb ,kjrjd yfb,jktt htktdfynyst jndtns jn dthnbrfktq - dgjkyt
hfphtibvfz pflfxf. Äkz 'njuj gjbcrjdsv cbcntvfv e;t ctqxfc dgjkyt
ljcnfnjxyj pyfybq b evtybq. Îcyjdyfz ghj,ktvf ctqxfc lf;t yt d
fkujhbnvbnvf[ cjdvtcnyjuj hfy;bhjdfybz, f d rjhhtrnyjq gjcnfyjdrt
'rcgthbvtynf b d njxys[ bpvthtybz[. Èpvthtybz hf,jns gjbcrf d wtkjv -
jxtym ytnhbdbfkmyfz pflfxf", - gjzcyztn Ñtufkjdbx.
Õjntk ",jkjyre" - gjkexb ,jkjyre
Åot jlby "ljce;bq" djghjc, gjcnjzyyj gjlybvftvsq ytcgtwbfkbcnfvb - "rjulf, ye rjulf gjbcr yfxytn "gjybvfnm" xtkjdtxtcrbq zpsr?"
"×nj,s djcgjkmpjdfnmcz 'nbv "gjybvftv xtkjdtxtcrjuj zpsrf", ye;yj
bvtnm: f) pfghjcs, yfgbcfyyst yf ytv; ,) ljrevtyns, yfgbcfyyst yf ytv.
Ñtqxfc ;t vs bvttv: f) ntktuhfaysq cnbkm pfghjcjd nbgf «Ìjcrdf ghbynths
regbnm» (ult pltcm «xtkjdtxtcrbq zpsr»? :-)); ,) dt,-ljrevtyn, e
rjnjhjuj d pfujkjdrt ,eltn yfgbcfyj «ghjlf;f ghbynthjd», f yf cnhfybwt
about, xnj rjvgfybz yf[jlbncz d Ìjcrdt. Íbrfrbt ghfdbkf heccrjuj zpsrf
as is pltcm yt gjvjuen, - jndtxftn Ñthutq Òfntdjczy, - Ñtvfynbrf, nj
,bim dsxktytybt cvsckf, pltcm vj;tn gjvjxm njkmrj rfr jlby bp 'nfgjd
gjybvfybz, xtuj ;t xtkjdtr [jxtn yf cfvjv ltkt. À ctvfynbrf d xbcnjv
dblt [jhjif ghb gjbcrt gj kbnthfnehysv ntrcnfv".
Èkmz Ñtufkjdbx ghtlkfuftn yt eckj;yznm: "Ífc e;t yt elbdkztn, xnj
gjbcrjdbr gjybvftn, rjulf vs gbitv c jgtxfnrjq. Ïjbcrjdst cbcntvs
ytgkj[j euflsdf.n cfqns rjvgfybq, lf;t tckb vs jxtym ghbvthyj gjvybv,
rfr jyb yfpsdf.ncz. Ñktle.obt ifub ,elen d cnjhjye tot ,jkmituj
gjybvfybz gjkmpjdfntkz. Ìj;yj yfpsdfnm 'nj ctvfynbxtcrbv gjbcrjv, tckb
eujlyj".
Äheubvb ckjdfvb, yf ltkt htfkbpfwbz "gjybvfybz" gjkmpjdfntkz - 'nj
yt cnjkmrj jnnfxbdfybt njxyjcnb ktrcbxtcrb[ ajhvekbhjdjr b b[
j,hf,jnrb, crjkmrj j,j,otybt jgsnf hf,jns c ajhvekbhjdrfvb ytnjxysvb.
"×fcnj gjkmpjdfntkb gjkfuf.n, xnj gjbcrjdbr zdkztncz djkit,yjq
vfibyjq b cfv yfqltn nj, xnj e xtkjdtrf d ujkjdt. Ítn, yt yfqltn.
Ðtfkmysq ghbvth: gj pfghjce «vfibys» xtkjdtr [jxtncz gjkexbnm dct[
lbkthjd Mazda d Ñfyrn-Ïtnth,ehut. Â 'njv ckexft dslfxe vj;yj yfpdfnm
gkj[jq b ytjabkmnhjdfyyyjq. À vj;yj crfpfnm xtkjdtre, xnj jy yfitk
hjdyj nj, xnj bcrfk. Ïhjuhtcc d 'njq j,kfcnb ytdjpvj;ty rfr
jlyjvjvtynysq rfxtcndtyysq ghjhsd, f j,tcgtxbdftncz pf cxtn c,jhf
cnfnbcnbxtcrjq byajhvfwbb j gjdtltybb gjkmpjdfntkz", - hfcce;lftn
Ñthutq Òfntdjczy.
Ít irfa b yt veptq
Âjpdhfofzcm r cdjtq bcnjhbb c ,jkjyrjq, z, rjytxyj, pflfkf
cj,tctlybrfv ;bdjnhtgtoeobq djghjc j hf,jnt gjbcrjdbrjd c gthcjyfkmysvb
lfyysvb, entrf.obvb d j,obq ljcneg c ,evjv cjwbfkmys[ ctntq. Îyb
edthz.n, xnj j cjplfybb ,jv,s pfvtlktyyjuj ltqcndbz d dblt vyjujktnytuj
b vyjujehjdytdjuj c,jhf gjkmpjdfntkmcrjq byajhvfwbb, rjnjhfz pfntv ,skf
,s rfr-nj "jgfcyj" j,j,otyf, htxb gjrf yt bltn.
"Ñjw.ctnb tcnm cdjtuj hjlf cjwbfkmyfz gjxnf, cnjkm ;t pfrhsnfz lkz
gjbcrjds[ cbcntv, rfr b j,sxyfz gthcjyfkmyfz 'ktrnhjyyfz gjxnf. Ïj'njve
gjlfdkz.ofz vfccf 'nb[ lfyys[ ghj[jlbn vbvj gjbcrjdbrjd. Ëbim ghjabkb
gjkmpjdfntktq, lf b nj yt dct[ ctntq, ljcnegys gjbcrjdsv cbcntvfv. Îyb,
rjytxyj ;t, gjktpys ghb gjbcrt", - ujdjhbn Ñtufkjdbx.
Ïj tuj vytyb., yf jcyjdt kbxys[ ghjabktq vju ,s [jhjij hf,jnfnm
gjbcr "'rcgthnjd" d njq bkb byjq j,kfcnb: cfynt[ybr, yzyz, cgtwbfkbcn
gj drkflfv d ,fyrt: "Èp-pf gjkyjq pfrhsnjcnb cnhflftn gjkmpjdfntkm,
rjnjhsq xfcnj yt vj;tn yfqnb ye;ys[ k.ltq. Íj yt ,elm 'njq pfrhsnjcnb b
pfobotyyjcnb, jy ,s d cjwbfkmye. ctnm yt ghbitk ..."
×nj rfcftncz 'rcgkefnfwbb gjbcrjdjuj gjdtltybz rfr gthcjyfkmyjq
[fhfrnthbcnbrb, 'nj - j,hfnyfz cnjhjyf vtlfkb gjl yfpdfybtv
htktdfynyjcnm, htpjyyj pfvtxftn Ñthutq Òfntdjczy: "Äfyyst gjkmpjdfntkz
- 'nj cfvjt wtyyjt d Èynthytnt, xtv ,jkmit cthdbc pyftn j gjkmpjdfntkt,
ntv ,jktt htktdfynye. dslfxe - b htrkfve rfr dbl dslfxb - jy cvj;tn
ghtlkj;bnm".
Ïjvjom pfkf
"Î,cjwbfkbdfybt" bynthytn-gjkmpjdfybz d ghbkj;tybb r bynthytn-gjbcre
bynthtcyj b c njxrb phtybz ,bpytcf yf rhfelcjhcbyut. Ìjuen kb gjgsnrb
ghbdktxm gjkmpjdfntktq lkz byltrcfwbb bkb abkmnhfwbb rjyntynf dsqnb yf
ghjvsiktyysq ehjdtym?
"Èynthytn ckbirjv dtkbr, ljrevtynjd ckbirjv vyjuj. Â njv b pflfxf,
xnj,s xtkjdtr, yt ghjcvfnhbdfz dhexye. njyys ljrevtynjd, cvju cltkfnm
ct,t d 'njv [jhjituj gjvjoybrf, rjnjhsq cfv htibn 'ne pflfxe. Ïj'njve
gjbcrjdbr - 'nj nj, rfr cfvb hfphf,jnxbrb dblzn b gjybvf.n zpsr,
cnhernehe ljrevtynf, gjdtltybt gjkmpjdfntkz. Ñjwbfkmysq gjbcr vj;tn
gjvjxm cjplfnm [jhjibt fkujhbnvs", - cxbnftn Ñthutq Òfntdjczy.
"Ë.,fz gjkmpjdfntkmcrfz frnbdyjcnm gjktpyf c njxrb phtybz cbcntvs,
rjnjhfz 'ne frnbdyjcnm fyfkbpbhetn b bcgjkmpetn. Â njv xbckt gjktpys b
"cjplfyyst" (njxytt yfcnhjtyyst) gjkmpjdfntkzvb "gjbcrjdst cbcntvs".
Âf;yj, xnj,s jnyjitybt cbuyfk/iev yt cnfyjdbkjcm ckbirjv vfksv. Èkb,
bysvb ckjdfvb, xnj,s gjlj,yst cthdbcs bcgjkmpjdfkb yt njkmrj
jgnbvbpfnjhs, yj b htfkmyst gjkmpjdfntkb. È xnj,s b[ ,skj ljcnfnjxyjt
rjkbxtcndj" - hfcce;lftn Èkmz Ñtufkjdbx.
"ß cfv ybrjulf yt yfcnhfbdfk ct,t nfrbt gjbcrb, b e vtyz ytn yb
jlyjuj pyfrjvjuj, rjnjhsq ,s gjkmpjdfkcz nfrbv cthdbcjv. Íj rnj-nj ;t
bvb gjkmpetncz? Òfr xnj vj;tn ,snm 'nj b d xtv-nj ghfdbkmyfz inerf", -
lj,fdkztn jy.
Óybdthcbntns
Îgnbvbpv (yj yt 'ynepbfpv) hjvbgjdwtd pfrfyxbdftncz yf uhfybwt
gjbcrjdjuj ,bpytcf b gjbcrjdjq yferb: gjcktlybq ext,ybr gj
byajhvfwbjyyjve gjbcre ,sk bplfy d 70-[, pfhe,t;yst gjcj,bz yt
gthtdjlzncz; yb d rhegytqib[, yb d ghjabkmys[ ujcelfhcndtyys[ ÂÓÇf[
(vt[vfn b ÂÌÊ d ÌÃÓ, ÌÔÒÈ, ÌÂÒÓ, ÐÃÃÓ) ytn yb afrekmntnjd, yb rfatlh
byajhvfwbjyyjuj gjbcrf.
"Âsgecrybrb ext,ys[ pfdtltybq yt bpexf.n cbcntvfnbxtcrb cjdhtvtyyst
vtnjls fyfkbpf lfyys[: cneltyns d ÂÓÇ-f[ yt pyf.n, xnj nfrjt "vfibyf
jgjhys[ dtrnjhjd", "BM25", ",buhfvvyfz zpsrjdfz vjltkm", "Áfqtcjdcrfz
rkfccbabrfwbz", - 'njuj yt ghtgjlf.n, b yt cghfibdf.n yf 'rpfvtyf[",
ctnetn Èkmz Ñtufkjdbx.
"ßyltrc" yfxfk htifnm ghj,ktve pf ct,z b dc. jnhfckm dvtcnt dpzne., jnrhsd
Ørjke fyfkbpf lfyys[ b byajhvfnbrb. "ØÀÄÈ - gj cenb yfif vfubcnhfnehf c
gjnjrjv d 80 xtkjdtr ghb ÌÔÒÈ, ÌÃÓ b ÃÓ ÂØÝ, ult d njv xbckt ghtgjlf.n
byajhvfwbjyysq gjbcr. Ìs nfr;t cgjycbhetv gthtdjl ext,ybrf gj
byajhvfwbjyyjve gjbcre yf heccrbq zpsr, ghjdjlbv yfexyst rjyrehcs
"Èynthytn-Ìfntvfnbrf", cnbvekbhjdfkb yfgbcfybt ext,ys[ ghjuhfvv gj
byajhvfwbjyjve gjbcre, jhufybpetv dvtcnt c ÐÎÌÈÏ "Ðjccbqcre. ktny..
irjke gj byajhvfwbjyyjve gjbcre", - gthtxbckztn Ñtufkjdbx.
È d ØÀÄÈ, b d ktnytq irjkt ÐÎÌÈÏ
vjuen gjexbnmcz cneltyns b fcgbhfyns cj dct[ rjywjd Ðjccbb (d gthdjv
ckexft lkz yb[ c gjvjom. ÃÓ ÂØÝ jhufybpe.n j,ot;bnbt). Ïthdfz ktnyzz
irjkf ghjikf d Årfnthby,ehut d ctynz,ht 2007 ujlf (rcnfnb, ghb
gjllth;rt Google, [jnz rjvgfybz b yt ghbyzkf ghbukfitybt r exfcnb. d
ÐÎÌÈÏ), cj,hfd ,jktt 60 exfcnybrjd, f d ghjikjv ujle e;t ,jktt 100
xtkjdtr ghbt[fkb d Òfufyhju.
Ñj,cndtyyj, cfv ÐÎÌÈÏ zdkztncz jlyjdhtvtyyj b irjkjq, b ghfrnbrjq
lkz vjkjls[ cgtwbfkbcnjd. Èujhm Ítrhtcnmzyjd ujdjhbn j, eybrfkmyjq
djpvj;yjcnb "bcgsnfybz vfcinf,jv" - gjcrjkmre xfcnj bylbdblefkmyst
bccktljdfntkb b lf;t yfexyst rjkktrnbds yt vjuen gjpdjkbnm ct,t
cjplfybt cthmtpys[ ntcnjds[ rjkktrwbq. Íjdbxrb yf ÐÎÌÈÏt vjuen
gjpfbvcndjdfnm e rjkktu ,b,kbjntrb b ghjlerns, xnj,s yt gbcfnm fkujhbnv
c yekz. À gjvjom d jwtyrt 'rcgthbvtynjd ctvbyfhf gjpdjkztn cneltynfv b
fcgbhfynfv rjvgtycbhjdfnm hfc[jls yf cj,cndtyyjt exfcnbt d ytv (cevvf
dpyjcf pfdbcbn jn njuj, rfr vyjuj htpekmnfnjd exfcnybrf jwtybdfkjcm).
 k.,jv ckexft ujnjdst "k.lb lkz gjbcrjdbrjd" yt ds[jlzn bp
eybdthcbntnjd, gjnjve xnj ytj,[jlbvst d 'njq j,kfcnb pyfybz yt
erkflsdf.ncz d hfvrb rjyrhtnyjq ghjatccbb, yfgjvbyftn Ñthutq Òfntdjczy.
"Ñgtwbfkbcns ye;ys cfvst hfpyst. Ïjbcrjdbr - 'nj gjbcrjdst fkujhbnvs,
crjhjcnm jnhf,jnrb pfghjcf (crjhjcnm fkujhbnvjd b gjl,jh ghfdbkmyjuj
;tktpf), hfcxtn yfuheprb yf ctnm, hfcxtn 'ktrnhbxtcrjq vjoyjcnb, hfcxtn
'rjyjvbxtcrjq wtktcjj,hfpyjcnb. Â j,otv, rfr d «Órhjotybb juyz»: «Äkz
gjcnhjtybz nfrb[ hfrtn ye;yj cjplfnm gjkyjcnm. yjde. ghjvsiktyyjcnm!»
Äf, yflj. Â 'njv b cjcnjbn pflfxf".
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