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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ðjccbqcrbq hsyjr bynthytn-vfhrtnbyuf gtht;bdftn rhbpbc ;fyhf. Ðerjdjlbntkb rjvgfybq gj ghjldb;tyb. pflevsdf.ncz j yjds[ ybif[ b rjyrehtynys[ ghtbveotcndf[. Ïjbcrjdfz jgnbvbpfwbz (SEO) tot dxthf ukfdysq cgjcj, ghjldb;tybz bynthytn ghjtrnjd, ctujlyz ;tcnrfz ,jhm,f ,.l;tnjd pf vtcnj d dslfxt b tot ,jktt ;tcnrfz pf rkbtynf. Ñbvgnjvs ctujlyziytuj hsyrf: cnfhsq lj,hsq cgfv, "j,hfpjdfntkmyst ctvbyfhs", bvt.obt wtkm. yf,jh rkbtynjd, ytufnbdbpfwbz ltkjdjuj bvbl;f b lhe;tcrbq cner yf rjyrehtynjd d gjbcrjdst cbcntvs, f ntgthm b DDOS-fnfrb - 'nj cbvgnjvs yt hfpdbnbz, f gthtuhtdf hsyrf.
Çfhe,t;ysq jgsn gjlndth;lftn 'ne ntyltywb.: ghb vfcinf,yjv hfpdbnbb bynthytnf d cnhfyt, gthdsvb gjzdkz.ncz bvtyyj seo-cgtwbfkbcns: ghjldb;tybt d gjbcrjds[ cbcntvf[ – 'nj yfb,jktt ghjphfxysq b ghjcnjq cgjcj,: ctujlyz ltymub – pfdnhf (j,hfpyj ujdjhz) gjpbwbz d dslfxt. Íj rkbtyn 'djk.wbjybhetn b yfxbyftn nht,jdfnm yfcnjzotuj bynthytn-vfhrtnbyuf, f r 'njve, r cj;fktyb., yt dct ujnjds.. Òfr xnj ;t nfrjt bynthytn-vfhrtnbyu?
Åcnm ghjcnjq jndtn: rjvgktrc vth, yfghfdktyys[ yf gjkextybt vfrcbvfkmyjq ghb,skb gentv eljdktndjhtybz yfb,jkmituj rjkbxtcndf gjnht,yjcntq vfrcbvfkmyjuj rjkbxtcndf rkbtynjd (d bynthytnt).
Èp rfrb[ cgtwbfkbpfwbq jy cjcnjbn:
∙ Êjytxyj, 'nj gjbcrjdsq vfhrtnbyu (SEM) - relf d[jlzn, cj,cndtyyj, SEO (gjbcrjdfz jgnbvbpfwbz), PPC-htrkfvf, rjyntrcnyfz htrkfvf
∙ Ìfhrtnbyu cjwbfkmys[ ctntq SMM - (,kjujcathf, bynthfrnbdyst cbcntvs) - d ytuj d [jlbn jgnbvbpfwbz, ghjldb;tybt nfrb[ yjds[ vtlbf - SMO (social media optimization)
∙ eCRM (electronic customer relationship management) – rkbtynjjhbtynbhjdfyyfz cnhfntubz hfpdbnbz rjvgfybb d Èynthytn
∙ VSM (video search marketing vfhrtnbyu dbltjcbcntv)
∙ AM (affiliate marketing, faabkbfnbdysq vfhrtnbyu, gfhnythcrbq vfhrtnbyu)
∙ VM (viral marketing, dbhecysq vfhrtnbyu), b nfrbt tuj hfpyjdblyjcnb rfr UM (Undercover marketing, buzz marketing, stealth marketing, -crhsnsq vfhrtnbyu) b GM (guerrilla marketing, gfhnbpfycrbq vfhrtnbyu)
∙ Þpf,bkbnb by;tythbyu ( usability engineering) - ghjtrnbhjdfybt b jgnbvbpfwbz dt,-bynthatqcjd.
∙ Înltkmyj PR 2.0 bkb rfr tuj e;t yfpsdf.n PR 3.0 cfvjt gthcgtrnbdyjt b vjoyjt jhe;bt eghfdktybz htgenfwbtq, ghjldb;tybz b ghjatccbjyfkmyjuj gjpbwbjybhjdfybz. Êcnfnb, nt[ybrb kbyr,tqnbyuf, ghbdktxtybz ccskjr (b[ bpdtcnyj ctqxfc jrjkj 30), htrkfvbhetvst rfr yjdjt d SEO, tcnm ybxnj byjt rfr nhfycajhvfwbz ytrjnjhs[ nt[ybr PR 2.0 gjl ye;ls Social Media Marketing.
 yfcnjzobq vjvtyn cgbcjr eckeu, ghtlcnfdkztvs[ hjccbqcrbvb abhvfvb, 'nj, rfr ghfdbkj, njkmrj eckeub SEM - gjbcrjdjuj vfhrtnbyuf - jgnbvbpfwbz, rjyntrcnyfz b ppc-htrkfvf, rjnjhst zdkz.ncz njkmrj bycnhevtynjv ghbdktxtybz wtktdjuj nhfabrf d dt,-vfhrtnbyut, yj ybrfr yt dctv rjvgktrcjv vthjghbznbq bynthytn-vfhrtnbyuf. Ãjdjhbnm, xnj SEO-jgnbvbpfwbz – 'nj dtcm bynthytn-vfhrtnbyu, nj ;t cfvjt, xnj endth;lfnm: ytanzybr – 'nj dtcm njgkbdyj-'ythutnbxtcrbq rjvgktrc. Ätqcndbntkmyj, ,tp gthdjuj yt ,eltn gjkyjuj nhfabrf, f ,tp dnjhjuj – ytanb. Íj xnj,s nhfabr (gjctnbntkb) rjydthnbhjdfkcz d gjregfntktq, f bp ytanb gjkexbkcz ,typby, nht,e.ncz ecbkbz tot vyjub[ cgtwbfkbcnjd. Èyfxt vfhrtnbyujdst pflfxb yt ,elen htitys. Ïj'njve bynthytn-vfhrtnjkju ljk;ty dkfltnm dctvb cgtwbfkbpfwbzvb b ,snm eybdthcfkjv. Ïhbxtv 'nj cnfylfhnyst nht,jdfybz r ghjatccbjyfke, f yt yfdsrb, rjnjhsvb ljk;ty j,kflfnm njkmrj 'rcgthn.
Àyfkbp wtktdjq felbnjhbb, ctuvtynfwbz hsyrf, vtlbfgkfybhjdfybt, hfphf,jnrf b htfkbpfwbz PR-cnhfntubb ghjldb;tybz rkbtynf (dpfbvjltqcndbt c jykfqy-ÑÌÈ, cgbyljrnjhbyu, hfccskrf jgnbvbpbhjdfyys[ ghtcc-htkbpjd, gjcnhjtybt rjvveybrfwbq c gjnht,bntkzvb rkbtynf), cjplfybt, dtltybt b ghjldb;tybt lkz rkbtynf rjhgjhfnbdyjuj ,kjuf, rjexbyu cjnhelybrjd rkbtynf, gjyb;tybt gjhjuf d[j;ltybz, hfphf,jnrf wbrkbxtcrb[ rfyfkjd rjydthcbb, cyb;tybt jnrfpjd jn gthds[ d[j;ltybb – dct 'nb ltqcndbz zdkz.ncz cdzpfyysv vbybvevjv d cdzprt c bycnhevtynfhbtv SEM, rjnjhsq ltkftn gjctnbntkz gjregfntktv, jlyjdhtvtyyj hf,jnfz d rfxtcndt 'vjwbjyfkmyjq gjllth;rb ,htyle rkbtynf.
 ytajhvfkmys[ ,tctlf[ cgtwbfkbcns gj gjbcrjdsv cbcntvfv [jhjyzn nhflbwbjyyjt SEO, ujdjhz j njv, xnj 'njve dble ghjldb;tybz jcnftncz ytljkuj ;bnm. ß ;t edthty, xnj SEO jcnfytncz, yj d yjdjv bycnhevtynfhbb cjdhtvtyyjuj bynthytn-vfhrtnjkjuf pfqvtn gjkj;tyyjt tve vtcnj df;yjuj, yj dct ;t dcgjvjufntkmyjuj bycnhevtynf, ecnegfz gthde. crhbgre bynthfrnbdysv dblfv vfhrtnbyuf, jhbtynbhjdfyysv yf cjwbfkmyst vtlbf b, rjytxyj, rjvgktrce PR 3.0. Ýne vsckm gjlndth;lf.n rhegytqibt buhjrb hsyrf, e;t gjybvf.obt abyfycjde. ghbdktrfntkmyjcnm b ljkujchjxyjcnm nfrjuj rjvgktrcf, ghtlcnfdkz.obt rkbtyne "gfrtn gj byajhvfwbjyyjve ljvbybhjdfyb. d jnhfckb". È 'nj buhf gj-rhegyjve, d nj dhtvz rjulf ,jktt vtkrbt buhjrb gj-ght;ytve chf;f.ncz vt;le cj,jq pf "hfcrhenre cfqnf".
Ïhb 'njv djcnht,jdfyyjcnm hsyrf nhelf nfrjdf, xnj yfb,jktt gthcgtrnbdysvb b dscjrjjgkfxbdftvsvb ctqxfc cnfyjdzncz rjvgktrcyst cgtwbfkbcns gj bynthytn-vfhrtnbyue, bynthytn-htrkfvt, bynthfrnbdyjve web 2.0-vfhrtnbyue , PR 2.0, f tckb ujdjhbnm j gjbcrjdjq jgnbvbpfwbb, nj pltcm frnefkmys cgtwbfkbcns, ujnjdst hf,jnfnm bkb herjdjlbnm ghjldb;tybtv cbcntvyj – vtnjljv eghfdktybz ghjtrnfvb, gkfybhez ,.l;tns, nheljpfnhfns b eghfdkzz hbcrfvb yf rf;ljv 'nfgt ghjtrnf. Íflj bvtnm d dble, xnj vyjubt ghjdjlzobtcz ctqxfc ctvbyfhs j "ltqcndtyys[" b "dscjrj'aatrnbdys[" genz[ ghjldb;tybz zdkz.ncz yt jnrhsnbzvb fdnjhjd, f ghjcnj ahfuvtynfvb nt[yjkjubq bp cnfylfhnys[ ,fpjds[ rehcjd SMM,SEM,SMO b PR 2.0, ecgtiyj hf,jnf.obvb dj dctv vbht, yj d Ðjccbb frrehfnyj ghtgfhbhjdfyysvb rfr "Àdnjhcrbt vtnjlbrb".
Ìfkj, rjytxyj, rnj ghbpyftncz d jncencndbb ghj,tkjd d gjlujnjdrt. Ñtqxfc d bynthytn-vfhrtnbyut, rfr d aen,jkt: dct dc¸ pyf.n, yj ybrnj buhfnm yt evttn. È, r cj;fktyb., ujdjhbnm j njv, xnj njn bkb byjq cgtwbfkbcn d rjvgfybb bvttn gjkyjwtyye. ,fpjde. gjlujnjdre gj dctv cgtwbfkbpfwbzv bynthytn-vfhrtnbyuf, yt ghb[jlbncz. Â kexitv ckexft tcnm jlyj yfghfdktybt, f jncencndbt ,fpjds[ pyfybq gj lheubv rjvgtycbhetncz yflt;ljq ghbj,htntybz b[ c jgsnjv. Íj dhtvz bltn, f pyfybz b jgsn ghb[jlzn yt,scnhj, jnhf,fnsdfzcm yf ;bds[ rkbtynf[ :) xnj d eckjdbz[ jcnhjq rjyrehtynyjq ,jhm,s ytghbtvktvj.
Âvtcnt c ntv chtlybq ,fpjdsq rehc gj cgtwbfkbpfwbb lkbncz jn 2 lj 4 dtxthjd b d chtlytv cnjbn 10-12 nsc. he,ktq. Ïhb 'njv c lbgkjvjv ckeifntkm gjkexftn bp her cgtwbfkbcnf-ghfrnbrf jnhfckb hfpkj;tyyst gj gjkjxrfv b cbcntvfnbpbhjdfyyst pyfybz 'rjyjvz cdjt dhtvz b ythds.
 bltfkt, rjytxyj, bynthytn-vfhrtnjkju ljk;ty bvtnm rkfccbxtcrjt j,hfpjdfybt gj vfhrtnbyujdsv rjvveybrfwbzv. Ñtqxfc htfkbb nfrjds, xnj k.lb ghb[jlzn d jykfqy-ghjldb;tybt bp hfpys[ cgtwbfkmyjcntq, d jcyjdyjv ghtj,kflf.n cgtwbfkbcns c nt[ybxtcrbv j,hfpjdfybtv. Òfrbt cgtwbfkbcns zdkz.ncz dtkbrjktgysvb cbcntvobrfvb b fkujhbnvbpfnjhfvb b ghb gjkextybb ljgjkybntkmyjuj j,hfpjdfybz d dblt rhfnrjchjxys[ rehcjd ecgtiyj htfkbpe.n ct,z d 'njq catht.
Åcnm xtnrjt gjybvfybt njuj, xnj hsyjr b gjnht,yjcnb rkbtynjd vtyz.ncz. Óxbnsdfz cjwbfkmyjcnm heytnf, nt[yjkjubb ghjldb;tybz bycnhevtynfvb web 2.0-vfhrtnbyuf, gjcnhjtybt 'aatrnbdys[ j,otcndtyys[ cdzptq yjdsvb rfyfkfvb rjvveybrfwbq PR 2.0, hfphf,jnrf rkbtynjjhbtynbhjdfyyjq cnhfntubb rjvgfybb d bynthytnt - eCRM - e;t cnfyjdzncz cnfylfhnfvb hf,jns, jcnfdkzz yf gkfnajhvt nt[, rnj yt ecgttn ctcnm d cnhtvbntkmyj e[jlzobq gjtpl bynthytn-vfhrtnbyuf yjdjuj dhtvtyb. Ïhb 'njv yflj gjcnjzyyj bvtnm d dble ntyltywbb ds[jlf rkbtynjd yf pfhe,t;yst 'ktrnhjyyst hsyrb, yf rjnjhs[ 'nb pyfybz zdkz.ncz ghfdbkjv hf,jns. Ñthutq Þhrtdbx, herjdjlbntkm Ötynhf bynthytn-vfhrtnbyuf ghb Ïhfdbntkmcndt Ìjcrds
seonews.ru/article/.publication/647/
yurkevich
Ñgfcb,j pf dybvfybt r cnfnmt. ß levf. xnj ghjwtcc bltn, tckb e yfc ( d
Ötynht bynthytn-vfhrtnbyuf) hfymit ,skb gjgekzhys ghjuhfvvs njkmrj seo,
nj ctqxfc k.lb frnbdyj blen yf ,fpjdst ghjuhfvvs gj web 2.0
vfhrtnbyue, .pf,bkbnb, bynthytn vfhrtnbyue, bynthytn htrkfvt ( yfghbvth
rehcs lbhtrnjhf gj bccktljdfybzv Mail.ru Ôtljhf Âbhbyf , bkb rehc
Àynjyf Ïjgjdf, d ghjikjv lbhtrnjhf gj vfhrtnbnbyue rjvveybrfwbjyys[
cthdbcjd ßyltrcf, ( rss vfhrtnbyut, b kbyr ,tqnbyut, b j PR 2.0
ujdjhbn. )
SEO df;yfz dtom, yj kbim xfcnm ,jkmijuj rjvgktrcf, ,tp
rjnjhjuj d cjwbfkmyj jhbtynbhjdfyyjv heytnt ghjldbufnmcz e;t ckj;yj ,
f pfdnhf ytvsckbvj. Èycnhevtyns bpvthtybz 'aatrnbdyjcnb bynthytn
vfhrtnbyuf b pr 2.0, tcnm nfrbt ;t ghjphfxyst, rfr b vtcnj d dslfxt.
Ïhjcnj ytvyjubt pyf.n j b[ ceotcndjdfybb. È ujhfplj e,tlbntkmytt
rkbtyne gjrfpfnm wbrk hf,jn b nfrbv j,hfpjv gjllth;bdfnm kjzkmyjcnm b
erhtgkznm cdj. htgenfwb., xtv ghtlkfufnm nj xnj ltkf.n dct. Íj rjytxyj
rfr vbybvev ,fpjdjt j,extybt yflj gjkexbnm.
Ìjz pflfxf ghjldbufnm
ext,yst ghjuhfvvs Ötynhf. Ódthty xnj ,eleott pf rjvgktrcysv
bynthytn-vfhrtnbyujv ( jcj,tyyj bynthfrnbdysv d cjwbfkmys[ vtlbf) b
cgtwbfkbcnfvb eybdthcfkfvb. Èvtyyj gj'njve vs cnfhftvcz exbnm dctve
rjvgktrce. Ïhbxtv pflfxf ltkfnm cltkfnm rehcs ljhjub[ cgtwbfkbcnjd
ljcnegysvb lkz dct[ yfvb ecgtiyj dsgjkyztncz. Ýnj b tcnm yfi drkfl d
hfpdbnbt jnhfckb. Áele gj djpvj;yjcnb hfccrfpsdfnm j nt[ybrf[ pr 2.0.
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