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dnjvfnbpfwbz ,bpytc-ghjwtccjd - zdktybt, yf,bhf.ott dct ,jkmie. gjgekzhyjcnm yf cjdhtvtyyjv hsyrt. 'nj f,cjk.nyj j,jcyjdfyj - dtlm vt[fybpvs fdnjvfnbpfwbb gjpdjkz.n ght;lt dctuj cjrhfnbnm bplth;rb k.,juj ghjbpdjlcndf, f cktljdfntkmyj - cltkfnm ,bpytc ,jktt 'aatrnbdysv. njv, rfr yf lfyysq vjvtyn j,cnjzn ltkf d catht ltdtkjgvtynf cjdhtvtyys[ vjlektq fdnjvfnbpfwbb, f nfr;t j, fkmnthyfnbdys[ byyjdfwbjyys[ htitybz[ gjqltn htxm d 'njq cnfnmt.
cnjhbxtcrfz cghfdrf b cbcntvs, dytlhztvst ctujlyz
fxfkjv ghbvtytybz ERPcbcntv vj;yj cxbnfnm 60-t ujls. julf 'nb cbcntvs, d jcyjdyjv, bcgjkmpjdfkbcm lkz rjynhjkz b eghfdktybz njdfhyj-vfnthbfkmysvb pfgfcfvb, ghbxtv cbcntvs njuj dhtvtyb gjkyjcnm. rjgbhjdfkb nhflbwbjyyst gjl[jls r 'nbv jgthfwbzv.

70-[ ujlf[ ajrec cvtcnbkcz d cnjhjye MRP (Material Requirement Planning), cbcntvs gjvjufkb cjcnfdkznm rfktylfhyst gkfys c extnjv djpvj;yjcntq b gjnht,yjcntq c,jhjxys[ tlbybw, ytj,[jlbvjuj cshmz b rjvgjytynjd.

80-[ gjzdbkfcm rjywtgwbz MRP-II, jcyjdyjq pflfxtq rjnjhjq ,skf jgnbvbpfwbz dct[ ghjbpdjlcndtyys[ ghjwtccjd. jyfxfke MRP-II zdkzkjcm lj,fdktybtv r MRP djpvj;yjcntq gkfybhjdfybz hf,jns wt[jd b hfcghtltktybz dyenhb pfdjlf. jp;t lj,fdbkjcm eghfdktybt abyfycfvb, rflhfvb, by;bybhbyu, eghfdktybt ghjtrnfvb b n.l. frnbxtcrb MRP-II - 'nj ghfhjlbntkm ERP-cbcntv.

jzdbdibtcz d 'nj ;t dhtvz CRM-cbntvs bcgjkmpjdfkbcm bcrk.xbntkmyj lkz ghzvjuj vfhrtnbyuf, xnj,s jgthfnbdyj gjkexfnm byajhvfwb. j rkbtynt, c rjnjhsv j,oftncz vtytl;th bkb ghjlfdtw (d jcyjdyjv gj ntktajye) b cj[hfyznm byajhvfwb. j, bcnjhbb j,otybz. fpdbnbt CRM-cbcntv ikj gkfdyj, jyb gjcntgtyyj hjckb d aeyrwbjyfkmyjv gkfyt, d 90-[ jyb e;t yt njkmrj ghtljcnfdkzkb djpvj;yjcnb lkz c,jhf, cj[hfytybz b eghfdktybz byajhvfwbtq j rkbtynt, yj b ghtljcnfdkzkb aeyrwbb gthcjybabrfwbb: hfpkbxyst ,jyecs lkz jghtltktyys[ rkbtynjd bkb uhegg.

nfylfhnyst cbcntvs fdnjvfnbpfwbb ,bpytc-ghjwtccjd d ukj,fkmyjv gjybvfybb vj;yj hfpltkbnm yf ldf ,jkmib[ gkfcnf: gthdsq bp yb[ - 'nj ljhjubt cbcntvs lkz rhegys[ rjvgfybq, yfghbvth, SAP, PeopleSoft, Oracle, Siebel bkb ytrjnjhst ghjlerns Microsoft. nb cbcntvs jxtym aeyrwbjyfkmys, tcnm djpvj;yjcnm b[ ub,rjq yfcnhjqrb b flfgnfwbb ghfrnbxtcrb gjl k.,e. jnhfckm ,bpytcf. dnjvfnbpbhjdfnm vj;yj cjkblyjt rjkbxtcndj ,bpytc-ghjwtccjd rjvgfybb: vfhrtnbyu, ghjlf;b, ghjbpdjlcndj b vyjubt lheubt. ktletn jnvtnbnm, xnj cnjbvjcnm b chjrb dytlhtybz, f nfr;t wtyf dkfltybz yt gjl cbke chtlytve b vtkrjve ,bpytce (pf uhfybwtq nthvbyjkjubz ytvyjuj lheufz: nfv rjvgfybz, d rjnjhjq hf,jnftn vtytt 300 xtkjdtr cxbnftncz vtkrbv ,bpytcjv).

njhjq - 'nj cbcntvs, rjnjhst gj rfhvfye chtlytve b vtkrjve ,bpytce. rfxtcndt ghbvthf vj;yj ghbdtcnb 1 b jnhfcktdst cbcntvs. ltcm hsyjr ,jktt lbyfvbxysq, cnjbvjcnm jlyjuj dytlhtybz pyfxbntkmyj yb;t wty d gthdjq uheggt. jvgfybb, j,hfof.obtcz pf hfphf,jnrjq bkb dytlhtybtv cbcntvs, xtnrj gjybvf.n pflfxb b lj,bdf.ncz vfrcbvfkmyjq jnlfxb n.r. tot yt ecgtkb jnrhsnm nsczxb abkbfkjd gj cnhfyt b cthmtpyj ,.hjrhfnbpbhjdfnmcz. ktljdfntkmyj, ghjbc[jlzobt d yb[ ,bpytc-ghjwtccs vjuen ,snm gjldth;tys htby;bybhbyue ,tp kbiytuj cjghjnbdktybz.

tpeckjdyj, hsyjr pyfxbntkmyj vyjujj,hfpytq b, ghb ;tkfybb, vj;yj hfpltkznm cbcntvs b lfkmit, yf uheggs b gjluheggs.
jccbb jcj,e. gjgekzhyjcnm ghbj,htkb cbcntvs bp gthdjuj "gkfcnf" lkz rhegyjuj ,bpytcf, f nfr;t jnhfcktdst cbcntvs b cj,cndtyyst hfphf,jnrb lkz chtlytuj b vtkrjuj ,bpytcf.

jpvj;yst ghj,ktvs b b[ htitybt

njbn jnvtnbnm, xnj rjvgfybb vjuen cnjkryenmcz c ytrjnjhsvb ckj;yjcnzvb ghb dytlhtybb b lfkmytqitq hf,jnt c cbcntvjq. fr ghfdbkj, 'nb ghj,ktvs yt yjczn rhbnbxtcrjuj [fhfrnthf b kturj ecnhfybvs.

fot dctuj 'nj ckj;yjcnb, cdzpfyyst c ghbdsxrfvb cjnhelybrjd. hb dytlhtybb cbcntvs vyjubt cjnhelybrb, jcj,tyyj "cnfhjq pfrfkrb" vjuen cjghjnbdkznmcz yjdjddtltybzv. tv ,jktt, xnj gjhjq ecnfyjdrt cbcntvs ghtlitcndetn henbyyfz hf,jnf gj extne jcnfnrjd, bydtynfhbpfwbb, gthtcvjnhe e;t bvt.ob[cz lfyys[ b gthtyjce b[ bp cnfhjq extnyjq cbcntvs d yjde.. tj,[jlbvjcnm nfrjq hf,jns yt dctulf gjyznyf cjnhelybrfv b pltcm df;ye. hjkm buhftn vjnbdfwbz. sdftn, xnj rjvgfybz tcntcndtyysv j,hfpjv bp,fdkztncz jn cjnhelybrjd, yt cgjcj,ys[ dvtcnt c ytq gthtqnb r yjdjq cbcntvt.

heufz ckj;yjcnm cdzpfyf c ntv, xnj yt dctulf vj;yj c edthtyyjcnm. celbnm j, jgnbvfkmyjcnb njuj bkb byjuj ghjwtccf. jnhelybr vj;tn (d cbke ghbdsxrb) dshf;fnm ytljdjkmcndj yjdsvb c[tvfvb hf,jns, yj d hzlt ckexft 'nj ytljdjkmcndj vj;tn ,snm jghfdlfyysv b ytj,[jlbvf rjhhtrwbz ghjwtccf. hjvt njuj, d bltfkt, d cbcntvt fdnjvfnbpfwbb ghjwtccjd dctulf ljk;yf ,snm htfkbpjdfyf cbcntvf j,hfnyjq cdzpb, xnj,s zdyjt yfheitybt ghjwtccf yt njkmrj ,skj pfvtnyj, yj b jnhf;fkjcm yf gjrfpfntkz[ cjnhelybrf. ghbvthe tckb vtytl;th gj ghjlf;fv hf,jnftn c ljujdjhfvb d cbcntvt, kjubxyj, xnj ,s ghjuhtccbhe.obq ghjwtyn hfccxbnsdfkcz d njq ;t cbcntvt yf jcyjdt jgkfxtyys[ cxtnjd (gj ljujdjhfv lfyyjuj vtytl;thf). 'nj ljcnbuftncz kbim rjvgktrcysv gjl[jljv r fdnjvfnbpfwbb. lfyyjv ckexft, yfghbvth, ytj,[jlbvj, xnj,s aeyrwbb dscnfdktybz cxtnjd b extnf jgkfn nfr;t ,skb byntuhbhjdfys d cbcntve.

cnjhbz d kbwf[

rfxtcndt ghbvthf dsitbpkj;tyyjve, vj;yj ghbdtcnb jlye bp cbcntv, hfphf,jnfyys[ yfitq rjvgfybtq iTrack.

lyjve bp yfib[ rkbtynjd - njhujdjq jgnjdjq jhufybpfwbb, d cdzpb c hfcibhtybtv infnf jnltkf ghjlf;, gjnht,jdfkfcm cbcntvf eghfdktybz rkbtyncrjq ,fpjq. erjdjlcndj rjvgfybb yf njn vjvtyn bcgsnsdfkj hzl nhelyjcntq d cdzpb c jncencndbtv tlbyjuj b 'aatrnbdyjuj bycnhevtynf lkz eghfdktybz jnyjitybzvb vt;le ybvb b rkbtynfvb. szcybkjcm, xnj herjdjlcndj hfccvfnhbdfkj dfhbfyn htfkbpfwbb gjlj,yjq cbcntvs yf jcyjdt rjvgktrcf 1-htlghbznbt, jlyfrj nfrjt htitybt jrfpfkjcm ljhjujcnjzobv, f cfv ghjwtcc dytlhtybz b yfcnhjqrb lkbntkmysv.

gthde. jxthtlm gthtl yfvb cnjzkb cktle.obt pflfxb:

- fphf,jnfnm cbcntve eghfdktybz rkbtyncrjq ,fpjq c extnjv cgtwbabrb njhujdjq jnhfckb;
- ,tcgtxbnm vekmnbgjkmpjdfntkmcrbq ht;bv hf,jns cbcntvs;
- fphf,jnfnm cbcntve extnf jgkfn b jnuhepjr.

f jcyjde yfvb ,skf dpznf hfphf,jnfyyfz c extnjv cgtwbabrb jnhfckb cbcntvf CRM.

tpekmnfnjv hf,jns cnfkf cbcntvf, cjcnjzofz bp lde[ vjlektq:

1) kbtyncrfz ,fpf. jlekm gjpdjkztn cjghjdj;lfnm rkbtyncre. ,fpe jlyjdhtvtyyj ytcrjkmrbv vtytl;thfv, dtcnb bcnjhb. gthtujdjhjd b exbnsdfnm cgtwbabxtcrbt jcj,tyyjcnb rkbtynjd. lj,yfz cbcntvf pfvtnjr b yfgjvbyfybq gjpdjkztn jnckt;bdfnm djpdhfns bp jngecrjd rkbtynjd, cj[hfyznm yfvtxtyyst dcnhtxb b ljujdjhtyyjcnb c rkbtynfvb b gfhnythfvb.

2) gkfns b jnuheprb. jlekm gjpdjkztn d htfkmyjv dhtvtyb yf,k.lfnm pf cjcnjzybtv dscnfdktyys[ cxtnjd, jgkfn b jnuhepjr. gjcj, jnj,hf;tybz cxtnjd jnkbxftncz jn nhflbwbjyyjuj gjl[jlf, ghbvtyztvjuj d ,e[ufknthcrb[ ghjuhfvvf[ b ghjuhfvvf[ ynthytn-,fyrbyuf, ,jktt elj,ty b gjpdjkztn ,scnhj jncktlbnm jgkfns gj dhtvtyyjq irfkt. ;t d ntxtybt lde[ ytltkm gjckt dytlhtybz pfrfpxbr joenbk ghtbveotcndf cbcntvs. cz byajhvfwbz j rkbtynf[ ,skf jgthfnbdyj dytctyf d cbcntve vtytl;thfvb rjvgfybb b ghjwtccs pfhf,jnfkb gj yjdjq c[tvt.

hjuyjps yf ,eleott

j;yj b lfkmit ghjljk;fnm cgjhbnm j ytj,[jlbvjcnb fdnjvfnbpfwbb ,bpytcf, yj afrn ceotcndtyyjuj cjrhfotybz bplth;tr yf ghtlghbznbb yfkbwj. fghbvth, c gjvjom. nfrjq cbcntvs ghjbpdjlcndtyyst ghtlghbznbz vjuen rfxtcndtyyj gjdscbnm rjynhjkm yfl pfregrfvb b crkflfvb, ekexibnm rjjhlbyfwb. hf,jns jnltkf kjubcnbrb b ntv cfvsv yfghzve. cjrhfnbnm cj,cndtyyst bplth;rb. dnjvfnbpfwbz, jhufybxyj "dgktntyyfz" d ;bpym ghtlghbznbz, vj;tn ghjzdkznmcz cfvsvb hfpysvb cgjcj,fvb: jn gjkyjwtyyjq cbcntvs eghfdktyxtcrjq jnxtnyjcnb lj fdnjvfnbxtcrjq jnghfdrb gjplhfdbntkmys[ jnrhsnjr cjnhelybrfv, jn gjdsitybz ehjdyz ghjlf; lj extnf jngecrjd. ct 'nj ghzvj bkb jgjchtljdfyyj dkbztn yf bplth;rb.

ckb ujdjhbnm j ghjuyjpf[ d lfyyjq j,kfcnb e;t ctqxfc ghtlghbznbz dct xfot pfrfpsdf.n xfcnbxye. bkb gjkye. fdnjvfnbpfwb. ,bpytcf. hbxtv, tckb hfymit k.,fz fdnjvfnbpfwbz cxbnfkfcm cdth[ljhjubv eljdjkmcndbtv, nj, ctqxfc vfksq b chtlybq ,bpytc gjkexbk fkmnthyfnbde d dblt ghbkj;tybq yf ,fpt dt,-htitybq. jlj,yst hfphf,jnrb yf,bhf.n gjgekzhyjcnm, f djpvj;yjcnb, pfkj;tyyst d lfyye. gkfnajhve, gjpdjkz.n cybpbnm chjrb b cnjbvjcnm rfr hfphf,jnrb b dytlhtybz, nfr b dkfltybz. f vjq dpukzl, hsyjr chtlcnd fdnjvfnbpfwbb ,eltn hfcnb, ghbxtv d cnjhjye vfkjuj b chtlytuj ,bpytcf, n.r. lfktrj yt dct vjuen gjpdjkbnm ct,t pfrfpfnm SAP bkb lf;t Microsoft Dynamics, gjpbwbjybhetve. xfcnj, rfr htitybt lkz vfkjuj ,bpytcf. hjvt njuj, lkz eprjcgtwbfkbpbhjdfyys[ jhufybpfwbq cnjbvjcnm dytlhtybz nfrb[ htitybq jrfpsdftncz to dsit. gsn vyjub[ rjvgfybq d hfpkbxys[ jnhfckz[ gjrfpsdftn, xnj xfcnj pyfxbntkmyj 'aatrnbdytt pfrfpfnm hfphf,jnre cbcntvs yf ,fpt dt,-nt[yjkjubq
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