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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
 «Âybvfybt: 'nj yt nj, rfr hf,jnftn ßyltrc!». Èvtyyj c nfrjuj ckfqlf yfxfkcz ljrkflÈujhz Êehfktyrf«Àyfkbp gjdtltybz gjkmpjdfntktq lkz ekexitybz rfxtcndf hfy;bhjdfybz». Äjrkflxbr chfpe jujdjhbkcz, xnj yt ,eltn hfccrfpsdfnm, rfr hf,jnftn gjbcrjdfz cbcntvf. Ñrfpfyj – cltkfyj. Íf jnrhjdtybt ybrnj yt hfccxbnsdfk, yj yflt;lf epyfnm xnj-yb,elm 'nfrjt ntgkbkfcm lj rjywf ctvbyfhf. Íj lf;t ghjdjwbhe.obt djghjcsÊjycnfynbyf Êfibhbyfnbgf «f yt ghjujdjhbkbcm kb Âs, crfpfd …» b uke,jrbt (d gjgsnrt ljrjgfnmcz lj cenb) jnÅdutybz Òhjabvtyrjyt ghj,bkb ,hjy. rjhgjhfnbdyjq gjkbnbrb rjyabltywbfkmyjcnb.
Ñtvbyfh, cjcnjzdibqcz d 'ne gznybwe d cnjkjdjq ßyltrcf, ,sk gjcdzoty jrjkjgjbcrjdjve bccktljdfyb. rjvgfybb, f bvtyyj dkbzyb. gjkmpjdfntktq yf gjbcr (rfr jnvtnbk Èujhm, 'nbv pfybvf.ncz vyjubt pfgflyst rjvgfybb). Ñj,hfdibvcz ,sk ghjltvjycnhbhjdfy jlby bp djpvj;ys[ cgjcj,jd ghbvtytybz lfyys[ j gjdtltybb gjkmpjdfntktq b j,]zcytyf frnefkmyjcnm lfyyjuj yfghfdktybz lkz ßyltrcf. Íf gjdtcnre lyz ,skb dsytctys cktle.obt geyrns:
• ×nj nfrjt gjkmpjdfntkmcrjt gjdtltybt.
• Ìjltkm gjbcrf (ghjnjnbg), rjnjhfz bcgjkmpetncz lkz fyfkbpf lfyys[.
• Ítvyjuj j nt[ybrt bcgjkmpjdfybz cnfnbcnbrb.
• Ñcskrb yf htpekmnfns.
Ífxfkj vj;yj yfpdfnm ddjlysv, cj,hfdibvcz yfgjvybkb j njv, rfrbvb ,sdf.n gjkmpjdfntkmcrbt lfyyst: byajhvfwbz j gjctoftvjcnb cnhfybw, cnfnbcnbrf gjdtltybz gjkmpjdfntktq yf cnhfybwf[ gjbcrjdjq cbcntvs (yfghbvth, crjkmrj dhtvtyb ,skj ghjdtltyj yf cnhfybwt), rkbrb yf dslfxt b ctccbb pfghjcjd. Èvtyyj yf ldf gjcktlyb[ nbgf lfyys[ jgbhfkcz ßyltrc d bccktljdfybb.
Ïjkmpjdfntkmcrjt gjdtltybt, gj ckjdfv Èujhz, hfccvfnhbdftncz ßyltrcjv d lde[ yfghfdktybz[ – gthcjyfkbpfwbz (gjl rjyrhtnyjuj gjkmpjdfntkz gjl,bhftncz ljgjkybntkmyfz byajhvfwbz yf tuj pfghjc, yfghbvth, gjlcrfprb) b utythfkbpfwbz. Èvtyyj yf ytt ,skj j,hfotyj jcj,jt dybvfybt d [jlt bccktljdfybz. Ïhbvtxfntkmyj, xnj 'nb lfyyst vjuen ,snm bcgjkmpjdfys rfr afrnjh hfy;bhjdfybz, jnvtxfz, yf rfrbt htcehcs gjkmpjdfntkb rkbrf.n xfot. Îlyfrj d 'njv ckexft cktletn jgfcfnmcz yfrhenrb rkbrjd. Ãtythfkbpfwbz vj;tn bcgjkmpjdfnmcz b «gjdth[» hfy;bhjdfybz, n.t. yt dctulf cfvsq htktdfynysq jndtn vj;tn jrfpfnmcz yf gthdjv vtcnt.
Ènfr, rfrbt lfyyst j gjkmpjdfntkmcrjv gjdtltybb bcgjkmpjdfkbcm d [jlt bccktljdfybz? Ýnj rkbrb b ctccbb pfghjcjd.
Ñfvsv hfcghjcnhfytyysv bcnjxybrjv lfyys[ j gjdtltybb gjkmpjdfntktq ghjljk;f.n jcnfdfnmczrkbrb. Îyb ghtlcnfdkz.n juhjvye. cnfnbcnbre, jlyfrj pltcm vyjuj gjldjlys[ rfvytq nfrb[ rfr
- ,jkmifz bythnyjcnm pfghjcjd (yfghbvth, byajhvfwbjyys[, rjnjhst vjuen ,scnhj nthznm cdj. frnefkmyjcnm);
- pfdbcbvjcnm jn rfxtcndf cybggtnf, rjnjhjt vj;tn cgjcj,cndjdfnm bkb yt cgjcj,cndjdfnm rkbre.
- pfdbcbvjcnm jn hfy;bhjdfybz: tckb gjrfpfnm ldf jlbyfrjds[ vfufpbyf d hfpyjv gjhzlrt, rkbrf,tkmyjcnm e yb[ ,eltn hfpyjq. Ýnj jghtltkztncz dthjq d cbcntve, gjkmpjdfntkm crkjyty rkbrfnm yf ,jktt hfyybt htpekmnfns.
- cvtyf ntvs gjbcrf: yf cnhfybwt c htpekmnfnfvb gjbcrf gjkmpjdfntkm vj;tn dcnhtnbnm jxtym ghbdktrfntkmysq cybggtn, edjlzobq jn pfghjcf, kb,j bp-pf jxtym byajhvfnbdyjuj cybggtnf, d rjnjhjv e;t cjlth;fkcz jndtn yf pfghjc.
- b fhntafrns, r rjnjhsv jnyjczncz rkbr-hj,jns, b hfpkbxyst aktivj,jdst frwbb, rjnjhst vjuen gjl[jlbnm gjl pfghjc gjkmpjdfntkz, yj yt cjj,ofnm ye;ye. tve byajhvfwb..
Ñtccbb pfghjcjd
Äfyysq bcnjxybr byajhvfwbb j gjdtltybb gjkmpjdfntktq nfr;t bvttn cdjb gk.cs b vbyecs, gjcktlyb[, gj chfdytyb. c rkbrfvb, vtymit. Ènfr, ctccbb pfghjcjd - 'nj ,jkmijq j,]tv lfyys[, jnkbxf.ob[cz cdjtq ljcnjdthyjcnm.. Íj gjkmpjdfntkm vj;tn jxtym ,scnhj vtyznm cdjb bynthtcs gjbcrf, gj'njve jncencnde.n xtnrbt uhfybws ctccbq. Âyenhb jlyjq ctccbb vj;tn ghjbpjqnb ce;tybt bkb hfcibhtybt ntvs, nfrfz cbnefwbz frnefkmyf lkz byajhvfwbjyys[ pfghjcjd, rjulf vj;tn ghjbpjqnb cvtotybt bkb euke,ktybt d ntve (djpvj;yst ghbxbys ,skb jgbcfys dsit).
Èltz bccktljdfybz
Îyf pfrk.xftncz d njv, xnj tcnm bcnjxybr «drecys[» lfyys[, rjnjhst [jxtncz bcgjkmpjdfnm. Âtlm, rfr jnvtxftn Èujhm Êehfktyjr, ,kfujlfhz cnfnbcnbrt gjdtltybz gjkmpjdfntktq vj;yj ,eltn ghjuyjpbhjdfnm gjdtltybt yjds[ gjkmpjdfntktq. «Çyfz wtgjxrb pfghjcjd lheub[ gjkmpjdfntktq, vj;yj ljgjkybnm dslfxe yfb,jktt dthjznysvb jndtnfvb. Ífghbvth, ljrevtyns, yf rjnjhst ybrnj ybrjulf yt rkbrfk, ghb ljcnfnjxyjq xfcnjnt cfvjuj pfghjcf vj;yj bcrk.xbnm, f dvtcnj yb[ dslfdfnm ljrevtyns, rjnjhst gj wtgjxrt pfghjcjd vj;yj yfpdfnm [jhjibvb», - ujdjhbn Èujhm.
Äkz ,jkmitq yfukzlyjcnb ljrkflxbr ghtlkj;bk hfccvjnhtnm «cnhfiysq j,]trn», rjnjhsq yfpsdftnczuhfajv pfghjcjd, ult eptk – 'nj pfghjc, ht,hj – rjkbxtcndj gjkmpjdfntktq, gthtajhvbhjdfdib[ jlby pfghjc d lheujq, gjbcr – 'nj ckexfqyjt ,ke;lfybt gj lfyyjve uhfae. Ïhb 'njv dslfxf ajhvbhetncz yf jcyjdt yfb,jktt dthjznys[ njxtr jcnfyjdrb gjbcrf. Ò.t. hfccvfnhbdf.ncz dct dfhbfyns gjdtltybz gjkmpjdfntkz, lkz njuj xnj,s yfqnb njxrb, ult ghtlsleobt gjkmpjdfntkb dthjznytq dctuj yfikb jndtns. Äfkmit gjcktljdfkb yt vtytt «cnhfiyst» ajhveks hfcxtnjd.
Ðtpekmnfnfvb bccktljdfybz cnfkb ,jkmifz ghbdktrfntkmyjcnm (yt htktdfynyjcnm, f dthjznyjcnm rkbrf) dslfxb b ,jkmitt hfpyjj,hfpbt dslfxb. Îlyfrj tcnm ghj,ktvs, rjnjhst yt lf.n d gjkyjq vtht pfzdbnm j utybfkmyjcnb bltb. Ífghbvth, gjbcr cnfyjdbncz vtytt gjyznysv: d SERP vjuen gjzdkznmcz URLs, d cybggtnf[ rjnjhs[ ytn ckjd pfghjcf. Òjkmrj dybryed d cenm 'rcgthbvtynf, vj;yj gjyznm, gjxtve nfr ghjbc[jlbn. Ýnj ceotcndtyyj vtyztn gjbcrjde. ghfrnbre
 pfrk.xtybt dscnegktybz Èujhm ltkftn cktle.obt dsdjls: bccktljdfybt gjdtltybz gjkmpjdfntkz – 'nj bccktljdfybt chtlytuj gjkmpjdfntkz. Ýnj [jhjibq bcnjxybr gjktpyjq byajhvfwbb, c rjnjhsv ye;yj jxtym frrehfnyj hf,jnfnm. Ãlt «[jhjibq bcnjxybr» jpyfxftn gjktpysq c njxrb phtybz hfy;bhjdfybz, hfpyjj,hfpbz htpekmnfnjd b n.l. Ècgjkmpjdfybt, gjkextyys[ d [jlt bccktljdfybz, lfyys[ vj;tn ghbdtcnb ßyltrc r cjdthityyj lheujq vjltkb gjbcrf.
 Ïhjdjlz nfrbt ghjcdtnbntkmcrbt ctvbyfhs, ßyltrc yt juhfybxbdftncz ljrkflfvb cdjb[ cjnhelybrjd. Òfr, 15 fduecnf d 'njq ;t cfvjq cnjkjdjq dscnegfk cj ljrkfljv «Mining Web Queries» bpdtcnysq extysq d j,kfcnb byajhvfwbjyyjuj gjbcrf, dbwt-ghtpbltyn Yahoo! gj bccktljdfybzv d Ådhjgt b Ëfnbycrjq Àvthbrt, fdnjhModern Information RetrievalljrnjhÐbrfhlj Áftcf-ßntc.
Ðbrfhlj hfccrfpsdfk j wtkz[ ghjdjlbvs[ tuj rjvfyljq bccktljdfybq gjbcrjds[ pfghjcjd. Àyfkbp b ghbvtytybt tuj htpekmnfnjd yf ghfrnbrt ljk;ys, gj pfvscke Ðbrfhlj, htibnm ghj,ktve ytcjdgfltybz gjbcrjdjuj pfghjcf b htfkmyjuj bynthtcf gjkmpjdfntkz, rjnjhsq jy yt vj;tn dshfpbnm d pfghjct bp-pf juhfybxtybq cjdhtvtyyjuj ehjdyz hfpdbnbz gjbcrjds[ cbcntv.
Ïhtlkj;tybt Ðbrfhlj – exbnsdfnm ghb cjcnfdktybb dslfxb djphfcn, gjk, ghjatccb., vtcnj;bntkmcndf, gjbcrjde. bcnjhb. b n.g.
Ðtpekmnfnjv bccktljdfybz ljrkflxbr yfpsdfk djpvj;yjcnm rkfcnthbfpfwbb gjbcrjds[ pfghjcjd, rjnjhfz d cdj. jxthtlm ecjdthitycndetn fkujhbnvs hfy;bhjdfybz cfqnjd, gjpdjkbn ddtcnb cbcntve gjlcrfpjr, ghtlkfuf.ob[ yt ghjcnj hfcibhtybt pfghjcf, f bvtyyj htfkmyst dfhbfyns pfghjcjd (rjnjhst vj;yj ,eltn cjcnfdkznm c extnjv cbyjybvbb, dt,-cktyuf b lheub[ kbyudbcnbxtcrb[ afrnjhjd).
Ñfvf rkfcnthbpfwbz pfghjcjd ghjdjlbkfcm gj cjgjcnfdktyb. gj[j;b[ ckjd d pfghjcf[ b gj[j;b[ ehkjd, rjnjhst jnrhsdfkbcm gj hfpysv pfghjcfv. Ñjjndtncndtyyj, lkz ekexitybz hfy;bhjdfybz d lfkmytqitv ghtlgjxntybt jnlftncz ntv cnhfybwfv, yf rjnjhst xfot rkbrfkb gj 'njve pfhgjce, f nfr;t ddjlbncz cbcntvf htrjvtylfwbb gj[j;b[ gjgekzhys[ pfghjcjd (related searches).
Òfrbv j,hfpjv, Ðbrfhlj cjplftn gjbcr, jcyjdfyysq yt cnjkmrj yf pfghjct gjkmpjdfntkz, crjkmrj yf tuj yfvthtybb (Intention Search) – b 'rcgthbvtynfkmyjq gkjoflrjq lkz dct[ bccktljdfybq d 'njv yfghfdktybb zdkztnczYahoo! Mindset Beta
 Êfr dblbnt, htxm bltn j njv, xnj ntcnbhjdobrfv gjbcrjdjq cbcntvs ghtljcnfdkztncz djpvj;yjcnm jwtybnm ccskre bp dslfxb rfr rjvvthxtcre. bkb byajhvfwbjyye. gj jghtltktyyjq irfkt.
Âjn rfr dsukzlbn gjkextyyfz d [jlt 'rcgthbvtynf dslfxf Yahoo!Mindset
Ðbrfhlj ytcrjkmrj hfp, ghtleght;lfz rfdthpyst djghjcs bp pfkf, frwtynbhjdfk dybvfybt yf njv, xnj pflfxf gjlj,ys[ bccktljdfybq yt ckt;rf pf xtkjdtrjv (n.t. fyfkbpbhetncz yt gjdtltybt gjkmpjdfntkz), f jghtltktybt tuj yfvthtybq, wtktq b gjgsnrf hfpkbxysvb cgjcj,fvb (rfr ekexitybtv rfxtcndf dslfxb gj pfghjce, nfr b htrjvtylfwbtq c[j;b[ pfghjcjd) ghbdtcnb gjkmpjdfntkz r 'njq wtkb.
Ìfnthbfk gjlujnjdbkb Àyyf Ìfrfhjdf b Àyfcnfcbz Ãenybrjdf, SEOnews seonews.ru/article/.review/638/ |
