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* htvz pfuheprb b ibhjnf rfyfkf gjrf tot jcnf.ncz ghj,ktvjq, gjnjve xnj ,jkmibycndj gjkmpjdfntktq gj-ght;ytve gjkmpe.ncz ntktajyysvb vjltvfvb ghb gjlrk.xtybb r ynthytne. hjcnst cnhfybws pfuhe;f.ncz ,scnhtt, jcj,tyyj tckb yf yb[ hfpevyj bcgjkmpe.ncz bpj,hf;tybz (n.t. vfktymrbt rfhnbyrb yf gthds[ cnhfybwf[ b ,jktt rhegyst njkmrj gj ;tkfyb. gjkmpjdfntkz)

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* jbcr hf,jnftn njkmrj c ntrcnjdsvb vfnthbfkfvb. jnm b djpvj;yj ghjbyltrcbhjdfnm ntrcnjde. byajhvfwb. d ytrjnjhs[ ytntrcnjds[ afqkf[, dct ;t lj cb[ gjh nfr b ytdjpvj;yj ghjbyltrcbhjdfnm cfvb bpj,hf;tybz, pderjdst afqks, dbltjabkmvs. ktljdfntkmyj dcz 'nf ytntrcnjdfz byajhvfwbz ytljcnegyf lkz gjbcrf. fr rfr ccskrf c gjbcrjdjuj cthdthf 'nj cfvsq hfcghjcnhfytyysq genm, gj rjnjhjve gjctnbntkb ghb[jlzn yf dfi cfqn, dblbvjcnm dfib[ vfnthbfkjd lkz gjbcrjds[ hj,jnjd xhtpdsxfqyj df;yf. j ;t cfvjt vj;yj crfpfnm b j gjbcrt d bynhfytn. nhjqnt cdjq cfqn bp hfcxtnf, xnj Googlebot dfi cfvsq df;ysq gjctnbntkm, rjnjhsq ghb 'njv uke[ b cktg gj jnyjityb. r dscjrbv nt[yjkjubzv.

* lfgnfwbz vfnthbfkjd lkz k.ltq c abpbxtcrbvb ytljcnfnrfvb (accessibility) e;t djpvj;yf, yj jyf nht,etn ljgjkybntkmyjuj dhtvtyb b ecbkbq

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* ntybt. ckb gthtl gjkmpjdfntktv ghjcnjq ntrcn b bpj,hf;tybz, jy vj;tn ghjcnj ghjcvfnhbdfnm cnhfybwe b cfv jghtltkznm nj, xnj bvtyyj yf ytq jy ,eltn xbnfnm. fr rfr ljcneg r cnhfybwt ytkbytty, gjkmpjdfntkb vjuen cfvb htifnm crjkmrj dhtvtyb rfrjve 'ktvtyne yf cnhfybwt eltkbnm. yb vjuen crjywtynhbhjdfnmcz yf rfrjq-nj jghtltktyyjq byajhvfwbb b buyjhbhjdfnm nj, xnj bv yf cnhfybwt ytbynthtcyj. fghjnbd, dct dscjrjnt[yjkjubxtcrbt chtlcndf gjlfxb vfnthbfkjd ghfrnbxtcrb kbytqys. p-pf 'njuj gjkmpjdfntkm ljk;ty cbltnm gthtl 'rhfyjv b ;lfnm, gjrf ghjqltn crexysq vfnthbfk, ght;lt xtv yfxytncz nj, xnj tuj bynthtcetn.

* jbcr ye;yjq byajhvfwbb. chtlytv ghjcnst ajhvs cjlth;fn ,jkmibq ghjwtyn gjktpyjq byajhvfwbb, d nj dhtvz rfr ckj;yst ajhvs cjlth;fn ,jkmibq ghjwtyn cjgencnde.otq byajhvfwbb. fpevttncz cjgencnde.ofz byajhvfwbz cjlth;bncz b d ghjcns[ ajhvf[, dcgjvybnt yfghbvth ajnjuhfabb, ult gjkjdbye gkjoflb pfybvf.n eks,f.obtcz ajnjvjltkb, f cfv ghjlern gjxnb yt dblty. j ckj;yst ajhvs ntv yt vtytt yfvyjuj ,jktt yfcsotys ,tcgjktpyjq byajhvfwbtq. fpevttncz, dtlm lkz njuj, xnj,s ghjbpdtcnb dgtxfnktybt yf bydtcnjhf, tuj yflj gjhfpbnm rfrbv-nj yfdjhjxtyysv b ljhjubv ije.

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j ,sdf.n b bcrk.xtybz! vb zdkz.ncz gbcmvf gjxnjdjq hfccskrb. hb ntcnbhjdfybb ,jkmijuj xbckf hfccskjr j,yfhe;tyj, xnj hfccskrb, dsgjkytyyst d HTML-ajhvfnt, djcghbybvf.ncz kexit, xtv gbcmvf d ghjcnjv ntrcnjdjv ajhvfnt. jnm z dct ;t b htrjvtyle. ghtlkfufnm dthcb. d ASCII ajhvfnt lkz nt[ gjkmpjdfntktq, e rjnjhs[ ckbirjv vtlktyyfz cdzpm, lkz ,jkmibycndf gjkmpjdfntktq HTML-dthcbz dgjkyt gjljqltn. hbxbyf? lj,yjt hfcgjkj;tybt vfnthbfkf j,ktuxftn tuj ghjcvjnh, f ytcrjkmrj rfhnbyjr vjuen njkmrj gjdscbnm ghbdktrfntkmyjcnm gbcmvf.

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* kfujlfhz HTML gbcmvf hfccskjr ekexif.n ghjcvjnh, b gjkmpjdfntkzv ktuxt jnscrfnm d gbcmvt nj, xnj bv bynthtcyj.

* jkyjwtyyst uhfabxtcrbt ghbkj;tybz gjpdjkz.n gjkmpjdfntkzv jceotcndkznm cdjb ltqcndbz yfghzve. b nen ;t gjkexfnm jnrkbr yf cdjb ltqcndbz.

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