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jcc fyy (Ross Dunn), bcgjkybntkmysq lbhtrnjh StepForth Search Engine Placementnjuj lyz c ytnthgtybtv ;lfkb Flash-hfphf,jnxbrb: 30 b.yz 2008 ujlf rjvgfybb Google b Adobe yfrjytw pfzdbkb, xnj jnysyt byajhvfwbz bp Flash-afqkjd ajhvfnf .swf ,eltn byltrcbhjdfnmcz gjbcrjdjq cbcntvjq Google! bcxthgsdf.otv cjj,otybb Adobe Developer Center nfr;t erfpfyj, xnj d ,kb;fqitv ,eleotv cnjbn j;blfnm gjzdktybz gjlj,yjq nt[yjkjubb jn Yahoo. j dhtvz xntybz yjdjcntq b cdzpfyys[ c ybvb cnfntq d cjj,otcndt dt,-vfhrtnjkjujd vyt cnfkj zcyj, xnj lfyyjt j,yjdktybt cnfkj ,jkmibv ifujv dgthl, yj ujdjhbnm j gjkyjv hfcrhsnbb gjntywbfkf dt,-hfphf,jnxbrjd to hfyj.
j'njve z htibk dytcnb cdj. ktgne b j,]zcybnm, rfr vj;yj jgnbvbpbhjdfnm cfqn ghb gjvjob Flash, exbnsdfz djpvj;yjcnb gjcktlyb[ j,yjdktybq.

nj nfrjt Flash?
fdfqnt hfp,thvcz c jcyjdysvb gjyznbzvb. nj,s gjyznm, xnj ;t nfrjt Flash, pfukzytv d brbgtlb., ult lfyj rhfnrjt jgbcfybt 'njq nt[yjkjubb:

Adobe Flash (hfytt Shockwave Flash b Macromedia Flash) 'nj yf,jh vekmnbvtlbqys[ nt[yjkjubq, hfphf,fnsdftvs[ b hfcghjcnhfyztvs[ rjvgfybtq Adobe Systems (bpyfxfkmyj cjplfyys[ Macromedia). vjvtynf cdjtuj gjzdktybz yf cdtn d 1996 ujle nt[yjkjubz Flash cnfkf gjgekzhysv vtnjljv cjplfybz fybvfwbjyys[ b bynthfrnbdys[ 'ktvtynjd lkz dt,-cnhfybw. Flash bcgjkmpe.n lkz hfphf,jnrb fybvfwbb, j,]zdktybq b hfpkbxys[ rjvgjytynjd cnhfybw, lkz byntuhfwbb dbltj b c ytlfdyb[ gjh j,jufoyys[ bynthytn-ghbkj;tybq. cnjxybr - brbgtlbz.

: gjbcrjdst cbcntvs yt vjukb j,hf,fnsdfnm byajhvfwb. bp Flash-afqkjd
j cb[ gjh ntrcnjdjt cjlth;bvjt afqkjd ajhvfnf .swf ,skj dj dct[ fcgtrnf[ ytljcnegyj lkz gferjd gjbcrjds[ vfiby. j ;t rfcftncz b ntrcnf, cjlth;fotujcz d bpj,hf;tybz[. jkmrj ntrcn d ajhvfnt HTML vju ,snm ghjxbnfy b ghjbyltrcbhjdfy gjbcrjdsvb cbcntvfvb, gjcrjkmre jyb yt vjukb (b gj-ght;ytve yt vjuen) dsgjkyznm jgnbxtcrjt hfcgjpyfdfybt cbvdjkjd d jgthfnbdyjv ht;bvt

jghj,e. j,]zcybnm gj-lheujve: gferb cxbnsdf.n HTML nfr ;t, rfr xtkjdtr vj;tn ghjxbnfnm gfkmwtv yfgbcfyysq ifhbrjdjq hexrjq ntrcn gj rjynehfv ,erd. nj ;t dhtvz cxbnsdfybt byajhvfwbb c Flash-afqkf bkb bpj,hf;tybz gj[j;t yf dj;ltybt gfkmwtv gj gkjcrjve ljhj;yjve pyfre. s yt vj;tnt gjxedcndjdfnm rjynehs ,erd, f ,jn gjbcrjdjq cbcntvs yt cgjcj,ty ghjbyltrcbhjdfnm hfcgjkj;tyysq dj Flash-ljrevtynt ntrcn.

: gjbcrjdst cbcntvs vjuen j,hf,fnsdfnm ntrcn bp Flash-afqkjd
30 b.yz 2008 ujlf rjvgfybz Google dgthdst j,]zdbkf j njv, xnj jnysyt t gjbcrjdfz cbcntvf cgjcj,yf njxyj cxbnsdfnm ntrcnjde. byajhvfwb., cjlth;foe.cz dj Flash-afqkf[, hfcgjkj;tyys[ d ctnb bynthytn. nj htdjk.wbjyyjt ljcnb;tybt cnfkj djpvj;yj ,kfujlfhz j,]tlbytyb. ecbkbq Adobe, Google b Yahoo. jvgfybz Adobe hfphf,jnfkf abhvtyye. nt[yjkjub. Flash Player, rjnjhe. Google b Yahoo byntuhbhjdfkb d cdjb gjbcrjdst cbcntvs lkz xntybz cjlth;bvjuj Flash-afqkjd. nf nt[yjkjubz e;t pyfxbntkmyj edtkbxbkf hfpvth byltrcyjq ,fps Google (dcrjht nj ;t cfvjt ghjbpjqln b c byltrcjv Yahoo), nfr rfr, gj rhfqytq vtht, d ckexft c Google, jyf gjpdjkztn gjbcrjdjq cbcntvt byltrcbhjdfnm cjlth;bvjt jrjkj 70,4 vbkkbjyf Flash-afqkjd ajhvfnf SWF.
njn juhjvysq hfytt ytljcnegysq vfccbd lfyys[ pyfxbntkmyj ekexibn rfxtcndj gjbcrf.

fghbvth, dshfpbntkmyst b dlj[yjdkz.obt Flash-cfqns nbgf Forests Forever jnysyt vjuen ,snm ghjbyltrcbhjdfys, xnj cgjcj,cndetn ghbdktxtyb. ,jkmituj xbckf gjctnbntktq gjhnfkf, cgtwbfkbpbhe.otujcz yf jgbcfybb ktcjd gkfytns. nj kbim jlby ghbvth gjktpyjuj Flash-cfqnf (jlyjuj bp vjb[ k.,bvs[). julf dct jyb ,elen ghjbyltrcbhjdfys, ytcjvytyyj, djphfcnn b htktdfynyjcnm htpekmnfnjd gjbcrjds[ cbcntv.

gnbvbpfwb. cfqnf lkz gjbcrjds[ cbcntv jnysyt vj;yj ghjdjlbnm ghb gjvjob nt[yjkjubb Flash
tfkbpfwbz nt[yjkjubb cxbnsdfybz byajhvfwbb bp Flash-afqkjd jpyfxftn, xnj cjlth;fobqcz dj Flash ntrcn jnysyt vj;tn ,snm ghjbyltrcbhjdfy c gjcktle.obv erfpfybb yf ytuj d dblt ccskrb. jn ytcrjkmrj ghbvthjd ,fpjds[ djpvj;yjcntq jgnbvbpfwbb Flash-cjlth;bvjuj lkz gjbcrf:

gnbvbpfwbz rjyntynf yf cnhfybwt gj rk.xtdsv ahfpfv lkz rjhhtrnyjuj djcghbznbz ntv gjbcrjdsv ,jnjv.
cgjkmpjdfybt rk.xtds[ ckjd dj dyenhtyyb[ ccskrf[ lkz gthtlfxb cvsckf yf hfpys[ cnhfybwf[ gjhnfkf (ljcnegyj lkz Flash-cfqnjd, cnhfybws rjnjhs[ bvt.n jnkbxyst lheu jn lheuf URLs).
sltktybt jnltkmys[ ckjd lkz cjplfybz frwtynf yf rk.xtds[ ahfpf[. j pltcm z e;t ghtedtkbxbdf. f lfyysq vjvtyn yt bpdtcnyj, gjpdjkztn kb yjdfz nt[yjkjubz hfcgjpyfdfnm dsltktyysq ntrcn.

uhfybxtybz jgnbvbpfwbb Flash lkz gjbcrjds[ cbcntv
nj,s cjcnfdbnm e dfc ghtlcnfdktybt j djpvj;yjcnz[ jgnbvbpfwbb Flash gjl gjbcrjdst cbcntvs, z hfccrf;e j gjldjlys[ rfvyz[, yfrkflsdf.ob[ jghtltkyyst juhfybxtybz:

1. Flash-cfqns c tlbysv URL-flhtcjv: jlth;bvjt vyjub[ gjhnfkjd gj-ght;ytve egfrjdfyj d jlby Flash-afqk. ysvb ckjdfvb, hfpyst cnhfybws jlyjuj b[ nfrb[ cfqnjd bvt.n tlbysq URL. lfyyjv ckexft gjbcrjdst cbcntvs ,elen byltrcbhjdfnm rjyntyn b, djpvj;yj, gthtdjlbnm nhfabr yf cfqn, yj gjcrjkmre Google yt cvj;tn lfnm ccskre yf rjyrhtnysq hfpltk Flash-afqkf, gjkmpjdfntkb ,elen gthtyfghfdkznmcz d yfxfkj 'njuj afqkf. frjq cgjcj, ytghzvjuj gthtyfghfdktybz, dthjznyj, hfccnhjbn vyjub[ gjkmpjdfntktq, j;blf.ob[ gjkextybz ytgjchtlcndtyys[ htpekmnfnjd.

jn wbnfnf bp rjvvtynfhbtd cjnhelybrjd Google, gjcdzoyys[ 'njq ntvt:

s gjkexbkb hzl djghjcjd jnyjcbntkmyj uke,jrjq gthtkbyrjdrb (gthtkbyrjdrb c jghtltkyysv cjlth;bvsv dyenhb afqkf) yt njkmrj lkz utythbhjdfybz htpekmnfnjd gjbcrf gj Flash-afqkfv, yj b lkz lheub[ rhegys[ ljrevtynjd b ghtptynfwbq. ckexft c Flash, djpvj;yjcnm uke,jrjq gthtkbyrjdrb nht,etn hfphf,jnrb ljgjkybntkmyjq aeyrwbjyfkmyjcnb Flash, rjnjhe. vs byntuhbhetv

jcktlytt ghtlkj;tybt ghtlcnfdkztn jcj,sq bynthtc, gjnjve xnj cjplfn cdj,jle bynthghtnfwbb. yb bvtkb d dble, xnj Adobe ljk;yf lj,fdbnm ljgjkybntkmye. aeyrwbjyfkmyjcnm dj Flash, bkb xnj Google ye;yj ecjdthitycndjdfnm cdj. nt[yjkjub. byltrcfwbb lkz hfcrhsnbz gjntywbfkf ceotcnde.otq Flash-aeyrwbjyfkmyjcnb? jpvj;yj, ytrjnjhst Flash-uehe cvjuen ghjkbnm cdtn yf 'ne ytjghtltkyyjcnm, gjcrjkmre Google lfkf ldecvscktyysq jndtn.

ckb e dfc tcnm ;tkfybt j,jqnb ghj,ktve uke,jrjq gthtkbyrjdrb jnltkmys[ SWF-afqkjd, Adobe ghtlkfuftn nfrjt htitybt: vj;yj cjplfnm ytcrjkmrj HTML-afqkjd, j,tcgtxbdf.ob[ SWF-afqk hfpkbxysvb gthtvtyysvb, b pfgecnbnm ghbkj;tybt d ye;yjv gjlhfpltkt. jplfdfz vyj;tcndj njxtr d[jlf, ds gjkexftnt cfqn, ghjbyltrcbhjdfyysq d rfxtcndt yf,jhf cnhfybw, yj eghfdkznm vj;tnt njkmrj jlyjq rjgbtq dt,-ghbkj;tybz.

1. t byltrcbhetncz ntrcn bp hbceyrjd: vyjubt hfphf,jnxbrb Flash-cfqnjd ythfwbjyfkmyj hfpvtof.n ntrcn d bpj,hf;tybz[, cjlth;bvjt rjnjhs[ yf lfyysq vjvtyn yt xbnftncz gjbcrjdsvb cbcntvfvb. levf., xnj nfrjt gjkj;tybt dtotq cj[hfybncz to yf ujl-ldf. bnjut Flash -cfqn, ult ,jkmijt rjkbxtcndj ntrcnjdjq byajhvfwbb yf[jlbncz dyenhb uhfabxtcrb[ bpj,hf;tybq, yt vj;tn djcgjkmpjdfnmcz ghtbveotcndfvb 'njq ecjdthitycndjdfyyjq nt[yjkjubb byltrcfwbb.

2. t byltrcbhetncz rjyntyn bp afqkf htcehcf: z pfvtnbk 'nj d rjvvtynfhbb cjnhelybrf cke;,s gjllth;rb Google: yfcnjzott dhtvz yt byltrcbhetncz rjyntyn, rjnjhsq lbyfvbxtcrb pfuhe;ftncz bp afqkf htcehcf. s gjkexbkb 'njn pfghjc jn ytcrjkmrb[ dt,vfcnthjd cktlbnt pf ,eleobvb j,yjdktybzvb.

lj,fdjr, d yjdjcnb jn Google ,skb erfpfys cktle.obt juhfybxtybz gj Flash, rjnjhst cjnhelybrb dhtvtyb j,tof.n bcghfdbnm d ,kb;fqitt dhtvz (wbnfnf bp ,kjuf Google):

1. Google-,jn yt djcghbybvftn ytrjnjhst dbls JavaScript. j'njve tckb dfif cnhfybwf pfuhe;ftn Flash-afqk xthtp JavaScript, Google vj;tn b yt epyfnm 'njn afqk, b d nfrjv ckexft yt ghjbyltrcbhetn tuj.
2. f lfyysq vjvtyn vs yt ghbcjtlbyztv rjyntyn bp dytiyb[ htcehcjd, pfuhe;ftvs[ dfibvb Flash-afqkfvb. ckb dfi Flash-afqk pfuhe;ftn HTML-, XML- bkb lheujq SWF-ljrevtyn, Google ghjbyltrcbhetn 'nb htcehcs jnltkmyj, f yt d rfxtcndt rjyntynf dfituj Flash-afqkf.
3. tcvjnhz yf nj, xnj vs vj;tv ghjbyltrcbhjdfnm cjlth;bvjt Flash-afqkf yf dct[ bvt.ob[cz d bynthytnt zpsrf[, yf lfyysq vjvtyn ceotcnde.n ghj,ktvs c xntybtv ntrcnf yf ldeyfghfdktyys[ zpsrf[ ntrcnf. j nt[ gjh, gjrf vs yt bcghfdbv 'nb jib,rb, yf[jlzobqcz dj Flash-afqkf[ rjyntyn, yfgbcfyysq yf bdhbnt b fhf,crjv zpsrt, yt ,eltn ghjbyltrcbhjdfy.

sdjl: vt[fybpvs jgnbvbpfwbb Flash gjl gjbcrjdst cbcntvs gj-ght;ytve yf[jlzncz d pfxfnjxyjv cjcnjzybb
nfr, jnysyt Flash-afqks cnfkb hfcgjpyfdfnmcz gjbcrjdsvb cbcntvfvb, b 'nj, ,tpeckjdyj, ghtrhfcyfz yjdjcnm. tn ybrfrb[ cjvytybq d njv, xnj ntgthm, ghb djpvj;yjcnb byltrcfwbb hfytt ytljcnegyjuj rjyntynf, rfxtcndj gjbcrf dsqltn yf ,jktt dscjrbq ehjdtym. j, r cj;fktyb., ctujlyz z dc to yt vjue crfpfnm rkbtynfv, xnj Flash zdkztncz ljcnjqysv cgjcj,jv gjdsitybz rjyrehtynjcgjcj,yjcnb d j,kfcnb jgnbvbpfwbb cjlth;bvjuj cfqnf gjl gjbcrjdst cbcntvs. j-ght;ytve ceotcndetn hzl cthmtpys[ ghtgzncndbq, yt gjpdjkz.ob[ lf;t yfltznmcz yf nj, xnj Flash-cfqns cvjuen ljcnjqyj cjhtdyjdfnmcz c HTML-gjhnfkfvb d fcgtrnt gjbcrjdjq jgnbvbpfwbb. hfdlf, z vjue ghbdtcnb gfhe bcrk.xtybq bp 'njuj ghfdbkf:

1. jghtltkyyjq njxrt vj;yj yfqnb rjvghjvbcc, pfrk.xf.obqcz d njv, xnj pyfxbvst d[jlzobt ccskrb vjuen dsdtcnb lf;t cfvsq ytjgnbvbpbhjdfyysq cfqn d dth[ybt cnhjrb gjbcrjds[ htpekmnfnjd. tvfkjdthjznyj, xnj Flash-cfqns c cbkmyjq gjllth;rjq d dblt dytiyb[ ccskjr cvjuen pyfxbntkmyj ekexibnm cdjb gjpbwbb d dslfxt, exbnsdfz yjdst djpvj;yjcnb byltrcfwbb Flash-rjyntynf.
2. ntvfnbrf[ cj chfdybntkmyj ybprjq rjyrehtywbtq (rk.xtdst ahfps b ckjdf) ,fpjds[ djpvj;yjcntq gjbcrjdjq jgnbvbpfwbb Flash-rjyntynf dgjkyt ljcnfnjxyj lkz gjgflfybz d njg cnhjrb dslfxb gjbcrjds[ cbcntv.

pfrk.xtybt z ,s [jntk dshfpbnm xhtpvthye. ,kfujlfhyjcnm cjnhelybrfv Adobe, Google b Yahoo pf dytlhtybt d cdjb cbcntvs 'njq yjdjq nt[yjkjubb. cdtnt gjcnjzyyjuj gjzdktybz d bynthytnt yjds[ vtlbfajhvfnjd, vyt lj gjcktlytuj vjvtynf ,skj ytgjyznyj, gjxtve ceotcnde.ofz e;t ytcrjkmrj ktn nt[yjkjubz Flash yt ghbcgjcj,ktyf lkz byltrcfwbb. cxfcnm., ntgthm 'nf ytedzprf ecnhfytyf, b lyb, rjulf Flash-cfqns cvjuen ecgtiyj rjyrehbhjdfnm c lheubvb gjhnfkfvb, e;t yt pf ujhfvb.

jcc fyy (Ross Dunn) , bcgjkybntkmysq lbhtrnjh StepForth Search Engine Placement seonews.ru/article/.publication/631/
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