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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Òthvbys «'ktrnhjyyfz njhujdkz» b «Èynthytn-vfufpby» e;t ytcrjkmrj ktn zdkz.ncz xfcnm. ckjdfhyjuj pfgfcf k.,juj gjkmpjdfntkz ctnb Èynthytn. Âctv jxtdblys ghtbveotcndf gjregjr b ghjlf; njdfhjd xthtp Èynthytn: lkz gjregfntkz 'nj - ,jktt ibhjrbq ds,jh, vtymibt wtys, ,jkmit djpvj;yjcntq gj chfdytyb. njdfhjd ghb vbybvfkmys[ pfnhfnf[ dhtvtyb, lkz ghjlfdwf - vbybvbpfwbz yfrkflys[ hfc[jljd ghb ,jkmitv j[dfnt gjntywbfkmys[ gjregfntktq, jcdjtybt yjds[ hsyrjd. Çfvtnbv, ntv yt vtytt, xnj d Ðeytnt gjrf tlbybws bynthytn vfufpbyjd cjjndtncde.n cdjtve yfpdfyb. (jn fyuk. online shop): gjregfntkm afrnbxtcrb ltkftn online-pfghjc yf njdfhs, f jgkfne pf yb[ ghjbpdjlbn d offline - yfkbxysvb ltymufvb bkb ,fyrjdcrbv gthtdjljv.
Ïj lfyysv fyfkbnbrjd gjbcrjdjq cbcntvs Ðfv,kth (rambler.ru), d 2004 ujle vtczxysq j[dfn hjccbqcrjq (nj tcnm yf[jlzotqcz yf nthhbnjhbb Ðjccbb) felbnjhbb Ðeytnf d ,sk yf ehjdyt 10-11 vbkkbjyjd xtkjdtr, yt jgecrfzcm yb;t 10 vbkkbjyjd lf;t d ktnybt vtczws. Ñjukfcyj ghjuyjpe ÌÝÐÒ, gjkyjt xbckj gjkmpjdfntktq Èynthytnf d Ðjccbb d 2007 ujle cjcnfdbn 32 vbkkbjyf xtkjdtr, ,jktt njuj, cjukfcyj ghjuyjpe Ìbybcnthcndf Èyajhvfnbpfwbb b Ñdzpb ÐÔ d 2010 ujle rjkbxtcndj gjkmpjdfntktq Ðeytnf ghtjljkttn 50-vbkkbjyysq he,t;. Î,obq ghbhjcn vtczxyjq hjccbqcrjq felbnjhbb Ðeytnf c dtcys 2003 cjcnfdkztn ghbvthyj 35-40% b gj ghtlgjkj;tybzv fyfkbnbrjd yt ,eltn cyb;fnmcz. À,cjk.nysq ghbhjcn vtczxyjq hjccbqcrjq felbnjhbb d 2004 ujle cjcnfdbk ,jktt 3[ vbkkbjyjd xtkjdtr. Ê rjywe 2005 ujlf vtczxyfz hjccbqcrfz felbnjhbz Ðeytnf dshfcntn to¸ yf 30% b ljcnbuytn pyfxtybz d 16,5 vbkkbjyjd xtkjdtr. Àrnbdyjcnm bcgjkmpjdfybz Èynthytnf nfr;t ghjljk;ftn hfcnb, nj tcnm hjccbzyt gjkmpe.ncz Èynthytnjv xfot. Ïbrjdst pyfxtybz frnbdyjcnb gjkmpjdfntktq ctnb e;t «gthtdfkbkb» pf 150 vbkkbjyjd «[bnjd» d ltym.
Ñ hjcnjv gjkmpjdfntktq Èynthytn hfcnen b j,jhjns 'ktrnhjyyjq njhujdkb. Ïj lfyysv bccktljdfybq, jge,kbrjdfyysv yf Ât,gkfytnt (webplanet.ru), j,]tv vbhjdjuj hsyrf jykfqyjdjq rjvvthwbb gj bnjufv ntreotuj 2005uj ujlf cjcnfdbn 142,5 vbkkbfhlf ljkkfhjd. Ýnj yf 21% ,jkmit, xtv d ghjikjv ujle (117,7 vbkkbfhlf ljkkfhjd). Èccktljdfntkb jnvtxf.n, xnj j,jhjn 'ktrnhjyyjq rjvvthwbb ,eltn hfcnb tot d ntxtybt ytcrjkmrb[ ktn b cjcnfdbn 232 vkhl ljkkfhjd d 2008 ujle. Ïj jwtyrt Ífwbjyfkmyjq fccjwbfwbb exfcnybrjd 'ktrnhjyyjq njhujdkb (ÍÀÓÝÒ), yf lfyysq vjvtyn d Ðeytnt ltqcnde.n jrjkj 700 'ktrnhjyys[ vfufpbyjd b 100 jnhfcktds[ rjvvthxtcrb[ gkjofljr. Î,jhjn hjpybxyjq 'ktrnhjyyjq njhujdkb d ghjikjv ujle cjcnfdbk cdsit $660 vky. Â 2005 u. j;blftncz tuj edtkbxtybt lj $1 vkhl.
Îcyjdysvb [fhfrnthbcnbrfvb Èynthytn - vfufpbyf lkz tuj dkfltkmwf zdkz.ncz, rjytxyj, tuj j,jhjn b xbcnfz ghb,skm. È, rfr cktlcndbt, nt jcyjdyst afrnjhs, rjnjhst dkbz.n yf 'nb rjytxyst htpekmnfns. Îlybv bp hfcghjcnhfytyys[ gjl[jljd jwtyrb 'aatrnbdyjcnb Èynthytn-vfufpbyf zdkztncz dsxbcktybt conversion rate – ghjwtynyjuj gjrfpfntkz, [fhfrnthbpe.otuj ne xfcnm gjctnbntktq dfituj vfufpbyf, rjnjhfz cnfyjdbncz tuj gjregfntkzvb. À,cjk.nysq vfrcbvev chtlb Èynthytn - vfufpbyjd d yfcnjzott dhtvz ljcnbuyen qwc.com – 16%, 'nj pyfxbn, xnj gjxnb rf;lsq 6q gjctnbntkm 'njuj vfufpbyf cnfyjdbncz tuj gjregfntktv; e bpdtcnyjuj vfufpbyf amazon.com – 12.8%, ferwbjyf ebay.com - 12.3%. Êjytxyj, 'nb vfufpbys crjhtt bcrk.xtybz – lf;t jxtym gjgekzhysv Èynthytn - vfufpbyfv ytghjcnj lj,bnmcz gjrfpfntkz ,jktt 1% bp-pf njuj, xnj vyjubt gjctnbntkb juhfybxbdf.ncz gjbcrjv byajhvfwbb b chfdytybtv njdfhjd yf cfqnt, f gjregre ltkf.n d jakfqyt. Ífghbvth, bpdtcnysq Èynthytn-vfufpby ozon.ru, ytlfdyj jnvtnbdibq cdjt ctvbktnbt, d 2004v ujle jnghfdbk cdjbv rkbtynfv 449 947 pfrfpjd, nfrbv j,hfpjv, tuj gjregfntkzvb cnfyjdbkbcm d chtlytv vtytt 1%, f xbcnfz ghb,skm pf 2004 ujl – 1.26 vky. ljkkfhjd ÑØÀ ghb j,jhjnt ytvyjubv ,jktt 22[ vbkkbjyjd.
Òfrbv j,hfpjv, jcyjdyjq aeyrwbtq Èynthytn - vfufpbyf yfhzle c ghbdktxtybtv gjntywbfkmys[ gjregfntktq zdkztncz j,tcgtxtybt dscjrjuj ehjdyz fdnjvfnbpfwbb ghb j,hf,jnrt pfrfpjd. Ífghbvth, d jlyjv bp cnfhtqib[ vfufpbyjd Ðeytnf dostavka.ru, bvt.otv j,jhjn chfdybvsq gj gjhzlre c ozon.ru, yf yfxfkj 2005 ujlf hf,jnfkj dctuj 14 xtkjdtr. Àdnjvfnbpfwb. Èynthytn – vfufpbyf j,tcgtxbdftn back-office – cbcntvf flvbybcnhbhjdfybz cfqnf.
Îlyf bp jcyjdys[ pflfx cbcntvs flvbybcnhbhjdfybz Èynthytn-vfufpbyf – fdnjvfnbpfwbz j,yjdktybz rfnfkjuf njdfhjd. Ñjukfcbntcm, tckb fccjhnbvtyn ghtlkfuftvjq ghjlerwbb bpvthztncz nsczxfvb gjpbwbq, ljdjkmyj nz;tkj dhexye. j,yjdkznm, r ghbvthe, wtys. Ñfvsv hfcghjcnhfytyysv gjl[jljv r fdnjvfnbpfwbb bvgjhnf njdfhjd b b[ fnhb,enjd zdkztncz hfphf,jnrf bkb ds,jh ghjvt;enjxyjuj ajhvfnf lfyys[, 'rcgjhnbhetvs[ bp crkflcrjq ghjuhfvvs b gjlfxf afqkjd 'rcgjhnf yf d[jl cbcntvt flvbybcnhbhjdfybz, yfghbvth, c bcgjkmpjdfybtv 'ktrnhjyyjq gjxns c pflfyyjq gthbjlbxyjcnm.; bp cnfylfhnys[ ajhvfnjd lfyys[ d 'njv rfxtcndt xfcnj bcgjkmpe.ncz xml b csv-ajhvfns. Â bltfkt back-office ljk;ty «evtnm» cfv ,hfnm lfyyst e crkflcrb[ bkb ,e[ufknthcrb[ ghjuhfvv, ERP-cbcntv, yj yt dct nfrbt cbcntvs nfre. djpvj;yjcnm gjllth;bdf.n, d xfcnyjcnb, cbcntvf 1Ñ hf,jnftn c dyenhtyybv ajhvfnjv ,fp lfyys[, pfnhelyzz cby[hjybpfwb. c ybvb bpdyt.
Êhjvt eghfdktybz rfnfkjujv njdfhjd cbcntvf flvbybcnhbhjdfybz gjvj;tn j,hf,fnsdfnm ghb[jlzobt pfrfps. ÏÎ back-office cfqnf j,tcgtxbdftn [hfytybt pfrfpjd d ,fpt lfyys[ b b[ cnhernehbhjdfybt, yfghbvth, gj cnfnece (yjdsq, j,hf,jnfyysq, jnrfps, dsgjkyztvst), dhtvtyb j,hf,jnrb (yfghbvth, gj vtczwfv), nbge gjregfntktq (xfcnyst kbwf, jhufybpfwbb). Ñfvf j,hf,jnrf pfrfpjd xfcnj fdnjvfnbpbhetncz, yfghbvth, gentv fdnjvfnbxtcrjq jnghfdrb cxtnjd gj 'ktrnhjyyjq gjxnt rjhgjhfnbdysv gjregfntkzv (lkz jgkfns gj ,tpyfkbxyjve hfcxtne). Òfr;t ghb ,jkmijv gjnjrt pfrfpjd b yfkbxb. cthdbcys[ wtynhjd jxtym gjktpyf ,fpf lfyys[ gj ljcnfdrt b/bkb htvjyne njdfhjd b dt,-bynthatqc r ytq, gjpdjkz.obq gjctnbntkzv cfqnf epyfnm cjcnjzybt cdjtuj pfrfpf bkb htvjynf dvtcnj njuj, xnj,s pdjybnm d jabc rjvgfybb-gjcnfdobrf.
Îxtym df;yf d hf,jnt Èynthytn - vfufpbyf jwtyrf cnfnbcnbrb, cdzpfyyjq c tuj pfrfpfvb b gjregfntkzvb: crjkmrj njdfhjd d rfrbt ghjvt;enrb dhtvtyb ,skj pfrfpfyj, rfrjq njdfh pfrfpsdf.n xfot b n.g. Ýnb lfyyst zdkz.ncz bc[jlysvb lkz ghjdtltybz hfpkbxys[ vfhrtnbyujds[ frwbq: hfcibhtybz fccjhnbvtynf gjgekzhyjq j,kfcnb njdfhjd, crblrb lkz cukf;bdfybz gthbjlbxtcrjq cjcnfdkz.otq rjkt,fybq j,jhjnf b lh.
×fcnj gjl nthvbyjv «Èynthytn-vfufpby» ctqxfc gjybvftncz bvtyyj back-office, nfr yfpsdftvsq «ldb;jr», rjnjhsq xfcnj ctqxfc ghtlkfuftncz d dblt rjhj,jxyjuj ghjlernf. Ðsyjr «rjhj,jxys[ Èynthytn-vfufpbyjd» ceotcndetn lfdyj b hfpdbdftncz, nfr rfr ghbj,htntybt nfrjuj ghjlernf gjpdjkztn cybpbnm d ytcrjkmrj hfp tlbyjdhtvtyyst abyfycjdst b dhtvtyyst pfnhfns yf cjplfybt vfufpbyf. Ïhb 'njv cktletn gjybvfnm, xnj d rjhj,jxys[ ghjlernf[ htfkbpetncz nbgjdfz aeyrwbjyfkmyjcnm, lj,fdktybt yjds[ vjlektq djpvj;yj, yj kb,j pf pyfxbntkmyj ,jkmibt ltymub, kb,j xthtp ,jkmijq ghjvt;enjr dhtvtyb, rjulf ye;yfz dfv aeyrwbz cnfytn ibhjrj djcnht,jdfyyjq yf hsyrt b rjvgfybz-ghjbpdjlbntkm dsgecnbn j,yjdktybt cdjtuj ghjlernf. Ïj'njve bylbdblefkmyst htitybz dctulf ,elen djcnht,jdfys gj rhfqytq vtht chtlybvb b rhegysvb rjvgfybzvb. Ýnj cdzpfyj c ntv, xnj cgtwbabre ltzntkmyjcnb rjnjhs[ dhzl kb vj;yj «pfuyfnm d rjhj,re»; rhjvt njuj, hjcn ,kfujcjcnjzybz gjregfntktq Èynthytn-vfufpbyjd j,tcgtxbdftn edtkbxtybt gjgekzhyjcnb ,jktt ghbznys[, elj,ys[ cfqnjd, xtv-nj jnkbxf.ob[cz jn rjyrehtynyjq vfccs. Ñjukfcyj cnfnbcnbrt, gjlfdkz.ott ,jkmibycndj bpdtcnys[ chtlb gjkmpjdfntktq Èynthytn ctntds[ vfufpbyjd zdkz.ncz bvtyyj bylbdblefkmysvb htitybzvb, gjcnjzyyj hfpdbdf.obvbcz b ghbdktrf.obvb dct ,jkmit gjregfntktq.
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