Ðóíåò – ïðîâèíöèÿ èìïåðèè Google? Èñòîðèÿ èíòåðíåò-ðûíêà ðîññèéñêîãî. Ê ÷åìó ìû ïðèøëè, è êàê ñ ýòèì æèòü äàëüøå.


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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)

 

Ífxfkj dhtvty

 rjywt 90-s[ pfgflysq bynthytn-hsyjr e;t gtht;bdfk juhjvye. gjgekzhyjcnm b [jhjij gjybvfk, xnj nfrjt bydtcnbwbb, j,]tvs rjnjhs[ ghjljk;fkb hfpledfnmcz. Íj d yfxfkt 2000-[ gthtuhtnsq hsyjr ljnrjvjd kjgyek, yfkj;bd yf bynthytn gtxfnm rhfqytq dtyxehyjcnb yf ytcrjkmrj ktn.  cjdtncrjq Ðjccbb ghjnfgnsdfnm ljhjue d «jykfqy-Ýkmljhflj» dpzkbcm gj pfgflyjve ghbvthe. È rfr jnvtxftn Èujhm Àivfyjd (utythfkmysq lbhtrnjh rjvgfybb Àivfyjd b Ïfhnyths) d cdjtq rybut «Æbpym dyenhb gepshz», d 1999 ujle d heytn gjntrkb ,jkmibt ltymub, ckexbkcz bydtcnbwbjyysq ,ev. Ècnjhbz ,scnhjuj eljhj;fybz ljnrjvjd gjdnjhzkfcm yf heccrbq kfl b c ytrjnjhjq pflth;rjq.

A) Ïjbcr

Èccktljdfntkmcrbt hf,jns d 'njv yfghfdktybb yfxfkbcm tot d cthtlbyt 90-[., ghfrnbxtcrb lheu pf lheujv gjzdkz.ncz ghjnjnbgs gthds[ gjbcrjds[ cbcntv. Â jrnz,ht 1996 ujlf yfxfk hf,jne Ðfv,kth, yf cnfhnjdjv 'nfgt byltrc gjbcrjdbrf drk.xfk dctuj 100 nsczx ljrevtynjd. Ðfv,kth ,sk jlyjq bp gthds[ jntxtcndtyys[ gjbcrjds[ cbcntv, yj kblbhe.otq, yf njn vjvtyn dtcm heccrbq dt, byltrcbhjdfkb nfr;t "Àgjhn", "Ðeccrfz gjbcrjdfz vfibyf" b pfgflyfz AltaVista. À byltrcbhjdfnm yf njn vjvtyn e;t ,skj xnj, gj lfyysv Àktrctz Òene,fkbyf, d vfhnt 1998 ujlf d heytnt gjxnb 4500 cfqnjd, lkz chfdytybz ctqxfc «×thysq rdflhfn» edtkbxbkcz d hfps - 1001806 cfqnjd (gj cjcnjzyb. yf vfhn 2008u.).

À r 2000 u. gjvbvj dsitgthtxbcktyys[, yf hsyrt e;t ,skb ÐÁÊ, Mail.ru, Èyajfhn b ßyltrc, rjnjhsq njulf ,jhjkcz pf 4-t vtcnj c Àgjhnjv. Ó;t crjhj gjcktlybq cnfk gthdsv, d rjywt 2001-uj ßyltrc ljuyfk Ðfv,kth gj felbnjhbb, f d 2002 – gthtuyfk b jcyjdfntkmyj pfrhtgbkcz yf gjpbwbb kblthf. Ècnjhbz heytnf vjukf ckj;bnmcz cjdctv byfxt, tckb ,s d nt lfktrbt 90-st herjdjlcndj Ðfv,kthf cjukfcbkjcm yf ghtlkj;tybt Àhrflbz Âjkj;f (utythfkmysq lbhtrnjh ßyltrcf) j ghjlf;t cjplfyyjq tuj rjvfyljq njulf vjkjljq gjbcrjdjq nt[yjkjubb pf $15 000.

Á) Êjyntrcn

Ïfhfkktkmyj c gjbcrjv yfxbyftn hfpdbdfnmcz tuj rjvvthxtcrfz cjcnfdkz.ofz - htrkfvf. Â vfhnt 1998 ujlf yf ßyltrct gjzdkztncz gthdsq rjyntrcnysq ,fyyth. ×enm gjp;t r ßyltrce ghbcjtlbybkcz Ðfv,kth, yfxfdibq ghjlfdfnm htrkfve d cdjtv gjbcrt. Îlyfrj cyfxfkf 'nj ,skb njkmrj ,fyyths, ntrcnjdfz ;t rjyntrcnyfz htrkfvf gjzdbncz njkmrj xthtp xtnsht ujlf. Íf ajyt bydtcnbwbjyyjuj ,evf gjzdkztncz jcjpyfybt gthcgtrnbdyjcnb yfghfdktybz.

Íf dyjdm j,hfpjdfditvcz hsyrt dshbcjdsdf.ncz buhjrb - d 2001 ujle cjplfy ßyltrc.Äbhtrn, rjnjhsq ghtlkfufk hfpvtotybt htrkfvys[ j,]zdktybq yf ßyltrct. Â 2002 gjzdkztncz Átuey.

Íf Çfgflt d njn ;t 2002 Google ghtlcnfdbk cdj. htrkfvye. ghjuhfvve AdWords, f yf hjccbqcrjv hsyrt bynthytn-ubufyn ghtlcnfk d 2005, bvtyyj njulf jntxtcndtyyst bplfntkb gjpyfrjvbkbcm c Google AdSense, f xthtp ujl b c Google AdWords. Â 2005 ujle Ðfv,kthe cjdthityyj kjubxyj pf[jntkjcm ghbj,obnmcz r rjyntrcnyjq htrkfvt, yj bpj,htnfnm dtkjcbgtl cnfhtqibq gjbcrjdbr yt cnfk, f cltkfk 'nj c gjvjom. frwbq Átueyf. Ñdj. ljk. jn gbhjuf gjbcrjdjq htrkfvs gsnfkcz pfgjkexbnm rf;lsq. Êjyrehtynyfz ,jhm,f vt;le gjbcrjdsvb cbcntvfvb hfpdjhfxbdfnmcz yt njkmrj yf hsyrt gjbcrf. Òfr yfxfkfcm 'gj[f rjyntrcnyjq htrkfvs.

Äfnf

Ñj,snbt

Ôtdhfkm 1996

Ätvjycnhfwbz Àgjhnf

Îrnz,hm 1996 u.

Çfgecr Ðfv,kthf

Ñtynz,hm 1997u.

Ïjzdbkcz www.yandex.ru,

Ìfhn 1998 u

Ïhjlf;f gthdjuj rjyntrcnyjuj ,fyythf yf ßyltrct

1998 u

Çfgecr Mail.ru

2001 u.

Çfgecr ßyltrc.Äbhtrnf

2002 u.

Ïjzdktybt Átueyf,

2002 u.

ÑØÀ – Google AdWords

2005 u.

Ðfv,kth ghbj,oftncz r rjyntrcne

2005 u.

Google ds[jlbn yf hjccbqcrbq hsyjr rjyntrcnyjq htrkfvs


Ôtjlfkmyfz hfplhj,ktyyjcnm: ryz;tcndj Google rhtgxftn

Î cgtwbabrt hjccbqcrjuj bynthytnf ujdjhbkb vyjuj b ljcnfnjxyj gjlhj,yj, nfr e; bcnjhbxtcrb ckj;bkjcm, jntxtcndtyyst buhjrb yt gjpdjkbkb byjcnhfywfv ds[dfnbnm gfkmve gthdtycndf yf hsyrt gjbcrf b rjyntrcnyjq htrkfvs. Íj rjhhtrnbds dct-nfrb dytctys ,skb. Îabwbfkmyj Google gjzdbkcz d heytnt d 2006 ujle, yf njn vjvtyn e pfgflyjuj gjbcrjdbrf e;t ,skj 6% gjbcrjds[ pfghjcjd hjccbzy b gj ghtlgjkj;tybzv fyfkbnbrjd d ,kb;fqibt ldf ujlf pfgflysq gjbcrjdbr cvj;tn edtkbxbnm b[ lj 10%.

A) Ïjbcr

Google cvju cltkfnm 'nj ,scnhtq, e;t d 2007 ujle tuj ljkz gjbcrjdjuj nhfabrf cjcnfdbkf 11,3%. Òjulf rfr Ðfv,kth b Search.Mail.ru ghjljk;fkb nthznm gjpbwbb, ltvjycnhbhez jnhbwfntkmysq ghbhjcn. Â ltrf,ht 2007 ujlf bynthtytn-ubufyn dsntcybk cj dnjhjuj vtcnf cnfhtqie. gjbcrjde. cbcntve b erhtgbkcz yf yjdjq gjpbwbb, c rf;lsv vtczwtv ljktdjq hfphsd njkmrj edtkbxbdfkcz, gj b.kmcrbv lfyysv ljkb nhfabrjutythfwbb Google b Ðfv,kthf nfrjds 21,6% b 10,8% cjjndtncndtyyj. ßyltrc nhflbwbjyyj dkflttn rjynhjkmyjq ljktq - 54,7%.

Ìfhn 07

Îrnz,hm 07

Ätrf,hm 07

Ìfhn 08

Ìfq 08

È.km 08

Ðfv,kth

19%

17%

16%

14%

12%

11%

Google

11%

15%

17%

19%

21%

22%

ßyltrc

59%

57%

55%

54%

54%

55%

Á) Êjyntrcn

Íf hjccbqcrbq hsyjr rjyntrcnyjq htrkfvs Google jabwbfkmyj dcnegbk d 2006 ujle. Îlyfrj vyjubt heccrbt dt,vfcnthf r 'njve dhtvtyb e;t ,skb pyfrjvs c cbcntvjq AdWords yt gjyfcksirt. Íf njn vjvtyn d heytnt ecgtiysvb ldbufntkzvb rjyntrcnyjq htrkfvs dscnegfkb ldt jcyjdyst cbcntvs - «ßyltrc.Äbhtrn» b «Átuey». Îcyjdysvb ghj,ktvfvb pfgflyjuj buhjrf ,skb yt,jkmifz ljkz yf hjccbqcrjv hsyrt b yf njn vjvtyn ytelj,yfz cbcntvf jgkfns. Â crjhjv dhtvtyb ghj,ktvf c jgkfnjq d AdWords ,skf htityf, ajhve gkfnt;f htrkfvjlfntkzv ghtlcnfdbkb yf ds,jh: gj rhtlbnyjq rfhnt bkb ,fyrjdcrbv gthtdjljv. Învtnbv, xnj gjlj,yfz ghj,ktvf d AdSense cvjukf hfphtibnmcz yfvyjuj gjplytt.

Óhtuekbhjdfd ckj;yjcnb c jgkfnjq d AdWords, Google ghbyzkcz edtkbxbdfnm cdj. ljk. yf hsyrt.Ïjgekzhbpfwbz cbcntvs dtkfcm hfpkbxysvb cgjcj,fvb: jhufybpjdsdfkbcm jakfqyjdst ctvbyfhs lkz htrkfvys[ futyncnd, hfplfdfkbcm dfexths yf ,tcgkfnye. clfxe ntcnf yf pdfybt Adwords Professional b dfexths c ltyt;ysv ,jyecjv, rjnjhsq vj;yj gjnhfnbnm d Adwords.

Íj ytcvjnhz yf PR-frnbdyjcnm Google, buhjrjd yf lbyfvbxyjv hsyrt rjyntrcnyjq htrkfvs j,jqnb jrfpfkjcm ckj;ytq, yt;tkb yf hsyrt gjbcrf. Òfr, yfghbvth, ktnjv 2006 ujlf, gj lfyysv ßyltrcf, cbks buhjrjd hsyrf rjyntrcnyjq htrkfvs ,skb hfcghtltktys cktle.obv j,hfpjv:
ßyltrc - 55-60% ljkz hsyrf rjyntrcnyjq htrkfvs (d ltyt;yjv dshf;tybb);
Átuey – 30-35%, jcnfdibtcz ,.l;tns hfcghtltkz.ncz d cbcntvf[
Rorer, Google AdWords, Link.ru, "Îgnbvbcn" b n.l.

 

 

 ghjikjv ujle ljkz Átueyf cjrhfnbkfcm lj 20%, gj lfyysv «Âtljvjcntq». Átuey yt cjukfcty c nfrjq jwtyrjq, gj lfyysv rjvgfybb, tt ljkz yf njn vjvtyn cjcnfdkzkf 25%. À cjdjregyfz ljkz lde[ dtleob[ buhjrjd hsyrf, cjukfcyj fyfkbnbxtcrjve jnxtne Átueyf, gj hfpysv gjlcxtnfv ,skf jn 85% lj 90% dctuj j,jhjnf, rjnjhsq d 2007 ujle cjcnfdbk $210 vbkkbjyjd, xnj yf 90% ,jkmit, xtv d 2006 ujle.

Òfrbv j,hfpjv, dblyj, xnj ljkz Google AdWords jxtym vfkf yf hjccbqcrjv hsyrt. Îlyfrj c gfhnythcrjq ghjuhfvvjq ltkf e Google j,cnjzn relf ghbdktrfntkmytq, pltcm Google AdSense kblbhetn b gj gjrfpfv (~47%) b gj cnhfybwfv (~40%) j xtv cdbltntkmcnde.n bccktljdfybt Àktrctz Òen,fkbyf b ghtptynfwbz Ådutybz Ëjvbpt (herjdjlbntkm jnltkf htrkfvys[ nt[yjkjubq ßyltrcf). Ñxbnftncz, xnj pfhf,jnjr d AdSense ,jkmit, xtv d lheub[ gfhnythcrb[ ghjuhfvvf[. Âj-gthds[, gjnjve xnj jyf bpyfxfkmyj yt heccrfz, f dj-dnjhs[ – 'nj ukj,fkmysq j[dfn b njxysq nfhutnbyu.

 

Âct ljhjub dtlen d Google

Èp dctuj dsitcrfpfyyjuj ljujdjhtyyjcnm Google c Ðfv,kth Ìtlbf ghtlcnfdkztncz dgjkyt kjubxysv ifujv lkz Google. Ò.r. e gjcktlytuj gjzdkztncz ytgkj[jq ifyc dsqnb yf kblthcrbt gjpbwbb d heytnt b yf hsyrt gjbcrf b yf hsyrt rjyntrcnyjq htrkfvs.

À) Ïjbcr

Ïj ,jkmijve cxtne, gfhnythcndj – 'nj yt ghjofkmysq, f jnxfzyysq ifu Ðfv,kthf. Åuj ljkz gjbcrjdjuj nhfabrf yterkjyyj cjrhfofkfcm, b, rfr cktlcndbt, edtkbxbdfkcz hfphsd vt;le Ðfv,kthjv b Google, yt ujdjhz e;t j ßyltrct. Òfr rfr lkz ,jhm,s cbks ,skb yt hfdysvb, ds[jljv cnfkj gfhnythcndj. Òtgthm cjdjregyfz ljkz lde[ gjbcrjds[ cbcntv cjcnfdbn 33% hsyrf gjbcrf, ghtlcnfdkzz d gfht ,jktt cthmtpyjuj rjyrehtynf lkz ßyltrcf, xtv gj jlbyjxrt. Ê njve ;t Google cvj;tn hfp,fdbnm cdj. jxtym vjkjle. felbnjhb. ,jktt dphjckjq b ,jktt gkfnt;tcgjcj,yjq felbnjhbtq Ðfv,kthf. Îlyfrj, cjdjregyfz ljkz ßyltrcf b Mail (64%, gj lfyysv LI yf b.km 2008), yf rjnjhjv ecnfyjdkty ß.gjbcr, ujdjhbn j njv, xnj ,jhjnmcz ghbltncz ljkuj.

Âsujlf Ðfv,kthf jn lfyyjuj gfhnythcndf ytdjjhe;tyysv dpukzljv vj;tn gjrfpfnmcz yt cnjkm jxtdblyjq. Îlyfrj rjvgfybz dcthmtp yfvthtyf ekexibnm vjytnbpfwb. cthdbcjd «Ðfv,kthf» c Google-gjvjom.. Ïj ckjdfv Àktrcfylhf Êjdfktdf, PR-lbhtrnjhf «Ðfv,kth Ìtlbf», 'nj gjpdjkbn ,bpytce hfpdbdfnmcz tot cnhtvbntkmytt d bynthtcf[ frwbjythjd rjvgfybb. «Äkz Ðfv,kthf 'nj gjpbnbdyjt cj,snbt b df;ysq ifu yf genb r njve, xnj,s ghtljcnfdkznm kexibt cthdbcs yfibv gjkmpjdfntkzv, htrkfvjlfntkzv b gfhnythfv b cnfnm cfvjq gjgekzhyjq njxrjq d[jlf d bynthytn d Ðjccbb», - ujdjhbn Àktrcfylh.

 

Ïj eckjdbzv cltkrb, bynthytn-ubufyn «ecbkbn cdjbvb nt[yjkjubzvb» cnfhtqibq gjbcrjdbr heytnf. Ýnf pfdefkbhjdfyyfz ahfpf yfikf hfpyst bynthghtnfwbb, n.r. yjdjbcgtxtyyst gfhnyths jrfpfkbcm ytvyjujckjdys yf 'njn cxtn. Òfr, yfghbvth, ßyltrc pfzdbk, xnj bcxtpftn cnfhtqifz gjbcrjdfz cbcntvf heytnf, b vtyztncz kfylifan hjccbqcrjuj bynthytnf. Òfrjt ;t vytybt ckj;bkjcm b e Èujhz Àivfyjdf (utythfkmysq lbhtrnjh rjvgfybb «Àivfyjd b Ïfhnyths»), hfcwtybdituj 'njn ifu rfr kt,tlbye. gtcy. gjbcrjdbrf: «Ïj cenb Ðfv,kth crfpfk "z ds[j;e bp buhs, dct cdj,jlys, dctv cgfcb,j"».

 

Íf cnjkm gtccbvbcnbxyst yfcnhjtybz chfpe jnhtfubhjdfk Ðfv,kth d kbwt Ävbnhbz Ìfkbyf, herjdjlbntkz jnltkf gjbcrf b yfdbufwbb Ðfv,kthf: «Ïjbcrjdst nt[yjkjubb Ðfv,kthf yt cj,bhf.ncz bcxtpfnm. Îyb b lfktt ,elen frnbdyj hfpdbdfnmcz, yj e;t c extnjv rjhhtrnbhjdjr, dspdfyys[ gjcktlybvb cj,snbzvb». Ïj vytyb. Ävbnhbz, kfylifan heytnf ,eltn vtyznmcz d cnjhjye rjhhtrnbhjdrb ututvjybb ßyltrcf.

 

Ïjplytt j, 'njv pfzdbk Àhrflbq Ìjhtqybc (lbhtrnjh gj hfpdbnb. b hfphf,jnrfv Ðfv,kth Ìtlbf), gjbcrjdfz vfibyf Google yt pfvtybn gjkyjcnm. gjbcr "Ðfv,kthf". Èp 'njuj vj;yj pfrk.xbnm, xnj rjvgfybz ghjljk;bn hf,jns yfl dthnbrfkmysv gjbcrjv, f djn rkfccbxtcrbq rambler.ru, crjhtt dctuj, ,eltn «powered by Google». Ó;t crjhj d tuj htpekmnfnf[ gjbcrf gj cjctlcnde c j,]zdktybzvb Átueyf gjzdzncz htrkfvyst ,kjrb AdSense, dsgkfns c rjnjhs[ gthtcnfkb ,snm ghj,ktvjq, c b.yz 'njuj ujlf 'nbv pfqvtncz gkfnt;yfz cbcntvf Ðfgblf.

Á) Êjyntrcn

Ânjhjq cjcnfdkz.otq cltkrb zdkztncz rjyntrcn. È jgznm jxtdblyjq zdkztncz dsujlf Google. Ïjckt ghbj,htntybz Átueyf bynthytn-ubufyn gjkexftn ljcneg r tuj rkbtyncrjq ,fpt, f 'nj ytvyjuj-ytvfkj, f 173000gfhnythcrb[ cfqnjd (htrkfvjlfntkb b gkjoflrb). Äkz Google 'nj cekbn pyfxbntkmyjt edtkbxtybt xbckf gkjofljr. Åot jlybv ;bhysv gk.cjv ghbj,htntybz zdkz.ncz ytvfnthbfkmyst wtyyjcnb, yfghzve. dkbz.obt yf vfnthbfkmye. cnjhjye ltkf – 'nj jnkbxyjt pyfybt hsyrf heytnf b ghjatccbjyfkmyfz rjvfylf Átueyf.

À djn rfr Google hfcgjhzlbncz cdjbv yjdsv frnbdjv - djghjc, yt yfitlibq gjrf jabwbfkmyjuj jndtnf. Åcnm ghtlgjkj;tybt, xnj Átuey ghtdhfnbnmcz d nbgbxysq ÖÎÏ, xnj cjdctv ytlfdyj ghjbpjikj c erhfbycrbv Ábuvbhjv, rjnjhsq d catht gjbcrf b htrkfvs ßyltrce ghtlgjxtk Google. Ïjckt xtuj cnfhst frrfeyns htrkfvjlfntktq ,skb pfrhsns, f yjdst (gj pfzdrt) cjplfdfkbcm e;t d AdWords. Òtgthm 'nj jabwbfkmysq ghjlfdtw Google Adwords, rjnjhsq gjkexftn rjvbccb. d 7% bkb 10% d pfdbcbvjcnb jn njuj, rnj tt dtltn.
Íf nfrbt vsckb yfnfkrbdf.n b ckjdf b ckjdf Àktrcfylhf Êjdfktdf: «Ñltkrf gjpdjkbn j,]tlbybnm byyjdfwbjyyst nt[yjkjubb Google c ecgtiysv itcnbktnybv jgsnjv rjvgfybb «Átuey» gj gjcnhjtyb. htrkfvyjq b lbkthcrjq ctnb, f nfr;t ghzvsv ghjlf;fv yf hjccbqcrjv hsyrt».

 

 j,hfotybb r cjnhelybrfv Àktrctq Áfcjd (utythfkmysq lbhtrnjh Átueyf) pfdthbk, xnj ceotcndtyys[ gthtvty d cnherneht rjvgfybb b tt hf,jnt d ,kb;fqitt dhtvz yt ghjbpjqltn. «Átuey ,eltn cj[hfyznmcz rfr cfvjcnjzntkmyfz rjvgfybz. Ýnj cbkmysq ,h'yl b jlby bp rhegytqib[ ,bpytcjd heytnf», - pfzdbk Àktrctq. Õjnz ,skj ,s cnhfyyj, tckb ,s herjdjlbntkm ujdjhbk j,hfnyjt. Ïj dctq dblbvjcnb, e gfhnythjd tot ytn xtnrjuj gkfyf byntuhfwbb b ajhvbhjdfnmcz jy ,eltn, c extnjv njuj, xnj cltkrf pfrhjtncz njkmrj d ctynz,ht, crjhtt dctuj lj rjywf 'njuj ujlf. À d 2009 ujle, xnj e;t vj;tn yt hfccvfnhbdfnmcz rfr «,kb;fqitt dhtvz», Átuey ;len ceotcndtyyst gthtvtys.

Ít vtytt djkye.obq djghjc – gjxtve rjvgfybz Ðfv,kth Ìtlbf kbibkf ct,z cnjkm ufhfynbhjdfyyjuj bcnjxybrf lj[jlf, rfgbnfkbpfwbz rjnjhjuj c rf;lsv ujljv njkmrj ,s edtkbxbdfkfcm?

 

 Irdfhnfkt 2008u. «Átuey» j,tcgtxbk nhtnm rjycjkblbhjdfyyjq dshexrb Rambler— $7,5vky. Átp extnf «ljxrb» Ðfv,kthf pfhf,jnfkf yf rjyntrcnyjq htrkfvt $3,4vky. Îlyfrj abyfycjdsq lbhtrnjh Rambler Àhneh Àrjgmzy pfdthztn: gjckt ghjlf;b Átueyf dshexrf tuj rjvgfybb jn rjyntrcnyjq htrkfvs ,eltn «hfpdbdfnmcz jgtht;f.obvb ntvgfvb». Ïhjuyjp Ðfv,kth yf 2008u. ght;ybq— $100-110vky. dshexrb b 20-25% htynf,tkmyjcnb gj EBITDA.  2008u., j;blf.n fyfkbnbrb «Ðtytccfyc rfgbnfkf».

Âshexrf, gjkextyyfz Ðfv,kthjv jn ghjlf;b ljkb cj,cndtyyjcnb d Átueyt cjcnfdbn njkmrj $50 vky. b ,eltn bcgjkmpjdfyf yf lfkmytqibt bydtcnbwbb b ghbj,htntybz, ujdjhbncz d ghtcc-htkbpt Ðfv,kthf. ×nj ,s hfccnfnmcz cj cnjkm ecgtiysv ,bpytcjv ljk;ys ,snm dtcrbt ghbxbys bkb fkmnthyfnbdyst gkfys.

È pltcm dcgjvbyftncz gfhnythcndj Ðfv,kth c rjvgfybtq Fast, rjnjhfz d ghjikjv ujle ghtlcnfdbkf cdjq ldb;jr lkz hfpvtotybz rjyntrcnyjq htrkfvs AdMomentum. Ó;t njulf ujdjhbkb, xnj hfphf,jnrf dgjkyt vj;tn ghbqnbcm rj ldjhe Ðfv,kthe, f eckjdbz ecnfyjdrb "cdjtuj", gecnm b kbwtypbhjdfyyjuj ldb;rf lkz gjrfpf rjyntrcnyjq htrkfvs, ,elen ,jktt ghtlgjxnbntkmysvb lkz gjbcrjdbrf, xtv hf,jnf c ysytiybv gfhnythjv (n.t. Átueyjv). Â vjvtyn yfxfkf cjdvtcnyjq ltzntkmyjcnb Fast b Ðfv,kthf egjvbyfkjcm, xnj nt[yjkjubb Fast ,elen bcgjkmpjdfnmcz lkz "cjplfybz dthnbrfkmys[ b vekmnbvtlbqys[ gjbcrjds[ cthdbcjd yf gjhnfkt "Ðfv,kth". Ätqcndbntkmyj kb rjvgfybz ,eltn ldbufnmcz d 'njv yfghfdktybb, gjrf;tn dhtvz.

Ïj ctve dblyj, Google vtlktyyj, yj dthyj gjlvbyftn heytn gjl ct,z. Èpvtybdifz bynthytn-ubufyne elfxf yf pfufljxyjv hjccbqcrjv hsyrt, djdct yt hfccnhjbkf, f kbim gjlrjhhtrnbhjdfkf tuj gkfys «gj pf[dfne vbhf». È lfktrj yt dct 'nbv yt ljdjkmys: «Åckb gjlfdbnm ghbcnegs gfnhbjnbpvf, nj cbnefwbz rf;tncz dgjkyt yjhvfkmyjq. În njuj, xnj Google cnfytn [jpzbyjv Átueyf heytn, djpvj;yj, njkmrj dsbuhftn. Ïhb[jl Google - 'nj ljgjkybntkmyst bydtcnbwbb, hfpdbnbt».

Äfnf

Ñj,snbt

Ôtdhfkm 2008

Google yfxbyftn ntcnbhjdfnm dsgkfns xthtp Ðfgble

Ìfhn 2008

Átuey cnfyjdbncz 'rcrk.pbdysv ghjlfdwjv vtlbqyj-rjyntrcnyjq htrkfvs yf Ðfv,ktht

Àghtkm 2008

Ðfv,kth Ìtlbf ghjlftn 51% htrkfvyjuj futyncndf Index20 futyncnde IMHO VI

Àghtkm 2008

Ðfv,kth pfgecrftn dthnbrfkmysq gjbcr

Ìfq 2008

Ïhbtpl Ñthutz Áhbyf (jcyjdfntkm Google) d Ðjccb.

È.ym 2008

ßyltrc jnrhsdftn Yandex Laboratories d Ñbkbrjyjdjq Äjkbyt

È.ym 2008

Google fyjycbhetn ecgtiyjt jrjyxfybt ntcnbhjdfybz Ðfgbls

È.km 2008

Áh'l Ôbnwgfnhbr (Google) htubcnhbhetncz yf Îlyjrkfccybrf[.he

È.km 2008

Google cnfdbn cdjq gjbcr yf Ábuvbht, gjcktlybq cnfyjdbncz htcctkthjv htrkfvs Google AdWords


Ñkjdj exfcnybrfv cj,snbq

Ïjckt cnjkm uhjvrjuj cj,snbz dtcm heytnjdcrbq k.l ghjljk;ftn jcnfdfnmcz d j;blfybb gthtvty, rjnjhst ljk;ys yfxfnmcz kb,j gjckt pfdthitybz cltkrb d ctynz,ht, kb,j e;t d cktle.otv ujle. Ñ,elencz kb ghtlcrfpfymz ßyltrcf j, bpvtytybb kfylifanf hjccbqcrjuj bynthytnf, ,eltn kb jy cfv ghtlghbybvfnm gjgsnrb, cgjcj,cnde.obt 'njve? Êfrjq dblbncz yjdfz hfccnfyjdrf cbk d heytnt? SEOnews cj,hfk vytybz ytpfdbcbvs[ 'rcgthnjd b ytgjchtlcndtyys[ exfcnybrjd cltkrb, pf bcrk.xtybt Google, rjnjhsq yt cnfk ltkfnm nfrb[ ghjuyjpjd, jcnfdbd 'nj fyfkbnbrfv hsyrf.

Àktrcfylh Êjdfktd, PR-lbhtrnjh rjvgfybb Ðfv,kth Ìtlbf:
Ákfujlfhz gfhnythcnde Ðfv,kth b Google ecbkzn cdjb gjpbwbb yf hjccbqcrjv hsyrt bynthytn-htrkfvs. Ýnj cjukfitybt gjpbnbdyj crf;tncz b yf ctuvtynt bynthytn-htrkfvs d wtkjv, nfr rfr ,eltn cgjcj,cndjdfnm hfpdbnb. jnhfckb b ghtljcnfdbn ,jkmibt djpvj;yjcnb lkz cjnhelybxtcndf.

Àyyf Àpfhjdf, herjdjlbntkm ltgfhnfvtynf j,otcndtyys[ cdzptq rjvgfybb Átuey:
Äfyyfz cltkrf bpvtybn kfylifan hsyrf, nfr rfr ldf rhegys[ buhjrf – Google b Átuey -cby[hjybpbhe.ncz b yfxyen ltqcndjdfnm cjdvtcnyj. Ïkfybhetncz, xnj htrkfvjlfntkb b htrkfvyst futyncndf gjkexfn ljcneg r felbnjhbb chfpe lde[ kblbhe.ob[ gjbcrjds[ cbcntv. Ïhb 'njv yf cfqnf[ dt,-bplfntktq ,elen nhfyckbhjdfnmcz j,]zdktybz ,jkmituj rjkbxtcndf htrkfvjlfntktq, xnj gjpdjkbn gfhnythfv 'aatrnbdytt pfhf,fnsdfnm yf rjyntrcnyjq htrkfvt.

Òfrbv j,hfpjv, vs j;blftv, xnj hsyre jnrhj.ncz yjdst djpvj;yjcnb lkz cjnhelybxtcndf b hfpdbnbz: htcehcs rjvgfybb Google b yfi kjrfkmysq jgsn yf hsyrt gjpdjkzn dctv exfcnybrfv ghbdktrfnm tot ,jkmit rkbtynjd b ecgtiytt pfhf,fnsdfnm.

Àyyf Àhnfvjyjdf, dbwt-ghtpbltyn b lbhtrnjh gj vfhrtnbyue b PR Mail.ru:
Ñltkrf rfhlbyfkmyj vtyztn hfccnfyjdre cbk yf hsyrt rjyntrcnf. Òtgthm yf ytv jcnfytncz, afrnbxtcrb, njkmrj ldf rhegys[ buhjrf ßyltrc b Google. Ïhb 'njv rjyrehtywbz ybcrjkmrj yt evtymibncz, f edtkbxbncz tot ,jkmit, nfr rfr 'nj ghbvthyst hfdyst gj cbkfv buhjrb, b bv ghbltncz ghblevsdfnm ytcnfylfhnyst ghtlkj;tybz rkbtynfv, ytcnfylfhnyst vtnjls ghjldb;tybz, xnj,s j,jqnb rjyrehtynf. Ëjubxyj, xnj ghb 'njv ljk;ty edtkbxbnmcz j,]tv jnxbcktybq gfhnythcrbv gkjoflrfv. Ñ lheujq cnjhjys, yjdsv buhjrfv pfyznm rfre.-nj ljk. yf hjccbqcrjv hsyrt rjyntrcnf ,eltn tot ckj;ytt.

 

Ìfhbz ×thybwrfz, utythfkmysq lbhtrnjh futyncndf rjyntrcnyjq htrkfvs iContext:
Înhflyj jnvtnbnm, xnj rjhgjhfwbz Google ghjzdkztn nfrjq bynthtc r hjccbqcrjve hsyre rjyntrcnyjq htrkfvs. Îcj,tyyj bynthtcyj cktlbnm pf hfpdbnbtv cj,snbq gjnjve, xnj Ðjccbz zdkztncz jlyjq bp ytvyjub[ cnhfy, ult Google yt zdkztncz kblthjv, rfr d gjbcrt, nfr b d ctuvtynt rjyntrcnyjq htrkfvs. Ïjyznyj, xnj c vjvtynf ghb[jlf yf hsyjr Google cnfdbk gthtl cj,jq wtkb gj tuj pfdjtdfyb.. Ïjregrf Átueyf – jlby bp ifujd d 'njv yfghfdktybb. Îxtdblyj, d ,kb;fqitt dhtvz rjyrehtywbz vt;le ldevz buhjrfvb j,jcnhbncz.

 

Ïhtrhfcyjt kb lfktrj?

 wtkjv ,jkmibycndj 'rcgthnjd edthtyj, xnj kfylifan heytnf bpvtybncz, hfccnfyjdrf cbk dtleob[ buhjrjd gjlrjhhtrnbhetncz, yf hsyrt ljk;ys gjzdbnmcz yjdst djpvj;yjcnb. Ìj;yj ghjbpyjcbnm njh;tcndtyyst b crjh,yst htxb j ub,tkb cnfhtqitq gjbcrjdjq cbcntvs, j pfcbkbb pfgflys[ buhjrjd b dsntcytybb jntxtcndtyys[ nt[yjkjubq. Íj lfdfqnt gjcvjnhbv yf 'nj c gjpbwbq htfkmyjq hsyjxyjq rjyrehtywbb. Îxtdblyj, xnj rjulf yf ukfpf[ dshfcnftn jggjpbwbz cbkmyjve buhjre, rjyrehtywbz cnfyjdbncz cbkmytqibv afrnjhjv, cnbvekbhe.obv dctcnjhjyytt hfpdbnbt. Ênj ghjbuhfk jn cdthibditqcz cltkrb? ßyltrc? Ðfv,kth? Âs kbxyj?

Åckb ds dt,-bplfntkm, nj rjyrehtynyst ecbkbz ßyltrcf b Google zdyj gjqlen dfv yf gjkmpe. Âj-gthds[, jyb ,elen ghtlkfufnm yfgtht,jq ,jktt dsujlyst eckjdbz. Âj-dnjhs[, vj;yj ,eltn nhfyckbhjdfnm j,]zdktybz ,jkmituj rjkbxtcndf htrkfvjlfntktq.

Ñ njxrb phtybz cghjcf yf ghjldb;tybt cj dhtvtytv vjuen ghjbpjqnb ghbznyst bpvtytybz b lkz SEOiybrjd. Âj-gthds[, vj;yj ,eltn ,jktt yfcnjqxbdj ghtlkfufnm rkbtynfv jgnbvbpfwb. gjl heccrbq Google. È, cjjndtncndtyyj, ghjcbnm pf 'nj ,jkmibt ,.l;tns.

Ïjrf yt pyf.n, xnj hfljdfnmcz kb bv bkb uhecnbnm, heytnjdcrbt htrkfvjlfntkb – gthcgtrnbds lfkmytqitq hf,jns Átueyf jcnf.ncz nevfyysvb, dgthtlb ljkubt vtczws j;blfybq gjrf cnfytn gjyznyj, xnj rjyrhtnyj Google ,eltn vtyznm d cdjtv yjdjv ghbj,htntybb.

Íj rnj e; njxyj ybxtuj yt gjnthzk – 'nj gjkmpjdfntkb. ßyltrc ,eltn bpj dct[ cbk ,jhjnmcz pf elth;fybt cdjb[ gjpbwbq, f pyfxbn, cjdthitycndjdfnm gjbcr. Êfrfz-nj xfcnm felbnjhbb kexit gjpyfrjvbncz c Google b gjpyftn tuj ghtktcnb. À hfp e; dct exfcnybrb hsyrf (gjbcrjdbrb d jcj,tyyjcnb) nfr nhtgtnyj jnyjczncz r gjkmpjdfntkzv, lfdfqnt b vs yt ,eltv ,tufnm c ,e,yjv b gfnhbjnbxtcrbvb djpukfcfvb djrheu lf jrjkj cdthibditqcz cltkrb dtrf, f gjcvjnhbv yf dct 'nj c ljktq pljhjdjuj hsyjxyjuj ghfrnbwbpvf.


* Ïjlhj,ytt j njv, rnj b rjulf ,sk frwbjythjv Átueyf, xbnfqnt d ljcmt rjvgfybb Átuey

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