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Îlybv bp cfvs[ ytghbznys[ vjvtynjd lkz htrkfvjlfntkz AdWords zdkztncz gjdsitybt vbybvfkmyjq wtys lkz dscjrjhtktdfynys[ rk.xtds[ ckjd c ytcrjkmrb[ wtynjd lj ytcrjkmrb[ ljkkfhjd ,tp rfrb[-kb,j dhfpevbntkmys[ j,]zcytybq. Êk.xtdst ckjdf, ahfps, wtktdfz cnhfybwf - dct vj;tn ,snm dscjrjhtktdfynysv, CTR vj;tn ,snm dsit 5%, rjydthcbz rk.xtds[ ckjd yf ehjdyt, b gjctnbntkb, jxtdblyj, c eljdjkmcndbtv rkbrf.n gj dfibv htrkfvysv j,]zdktybzv. Òtv yt vtytt, gjckt njuj, rfr Google j,yjdkztn gjrfpfntkb Quality Score, ,sdftn nfr, xnj vbybvfkmyst wtys pf rk.xtdjt ckjdj b plhfdsq cvsck zdyj hfc[jlzncz.

Ïjvbvj j,dbytybq d flhtc Google j, jncencndbb rfrjq-kb,j kjubrb d t¸ cbcntvt, xnj to¸ vj;yj ghtlghbyznm? Äfktt ds epyftnt, rfr, ifu pf ifujv, vj;yj ghjfyfkbpbhjdfnm cbcntve c wtkm. yfqnb ,htim d wtgjxrt Quality Score.

Øfu 1: Äbfuyjcnbrf rk.xtds[ ckjd

Ïthdsv ltkjv cktletn bpexbnm ltnfkmye. cnhfybwe keyword analysis -"Èycnhevtynf lbfuyjcnbrb rk.xtds[ ckjd" - b gjcvjnhtnm, xnj ghtlkfuftn Google. Ê cj;fktyb., ,sdf.n ckexfb, rjulf AdWords dslf¸n "Ýnj ckjdj yt zdkztncz dscjrjhtktdfynysv" d nj dhtvz rfr ds c 'nbv cjdthityyj yt cjukfcys. Ýnj yjhvfkmyj, vs hfp,thtvcz c 'nbv jxtym ,scnhj. Íf xnj ltqcndbntkmyj cktletn j,hfnbnm dybvfybt - 'nj yf djpvj;yst ghj,ktvs c wtktdjq cnhfybwtq, cj dhtvtytv pfuheprb wtktdjq cnhfybws. Åckb ghbxbyjq yt ecnhfbdf.otq yfc vbybvfkmyjq wtys pf rk.xtdst ckjdf zdkztncz dhtvz pfuheprb, lkz ecnhfytybz 'njq ghj,ktvs cktletn j,hfnbnmcz r ghjuhfvvbcne. Ñkexfq, rjulf ghbxbyjq ghj,ktvs zdkztncz cfvf wtktdfz cnhfybwf, vs hfccvjnhbv ytvyjuj gjp;t.

Øfu 2: Ïhjcktlbnt pf bpvtytybzvb d frrfeynt

Ñktle.obv ifujv cktletn dszcybnm, vtyzk kb rnj-yb,elm xnj-kb,j d yfcnhjqrf[ frrfeynf. Âthjznyj, rf;lsq gjkmpjdfntkm dfituj frrfeynf bvttn cdjb kjuby b ghfdf ljcnegf. Çfqlbnt yf cnhfybwe Change History Tool "Ècnjhbz bpvtytybq", yfcnhjqnt rhbnthbb gjbcrf b ghjcvjnhbnt jnx¸n yf ghtlvtn yfkbxbz bpvtytybq, rjnjhst ,s vjukb gjdkbznm yf gjrfpfntkm Quality Score. Ñfvjt ukfdyjt, yf xnj cktletn j,hfnbnm dybvfybt: yf bpvtytybz wtktdjuj b jnj,hf;ftvjuj URL, htrkfvys[ ahfp b d nfhutnbyut gj vtcne hfpvtotybz. Â 'nb[ ckexfz[ ytlfdybt bpvtytybz vjukb gjdkbznm yf gjrfpfntkm Quality Score, b jnrfn b[ yfpfl lj ghtlsleotuj cjcnjzybz ljk;ty ghjzcybnm vyjubt bp djpybrib[ djghjcjd. Âfv cktletn lj,fdbnm ljgjkybntkmyst htrkfvyst ahfps b ghjcktlbnm pf b[ rjydthcbtq. Êhjvt njuj, tcnm cvsck cj[hfyznm cnfhst j,]zdktybz yf ckexfq, tckb xnj-nj gjql¸n yt nfr, f yt njkmrj lkz ntcnbhjdfybz.

Øfu 3: Ïhjdthmnt bpvtytybz yf cfqnt

Çfntv ye;yj ghjdthbnm, ghjbpjikb kb rfrbt-kb,j bpvtytybz yf cfqnt pf 'nj dhtvz. Ýnbv yt cktletn ghtyt,htufnm, lf;t tckb ds e;t j,yfhe;bkb ghbxbye ghj,ktvs.
Ópyfqnt e lbpfqythf b d IT-jnltkt rjvgfybb, ,skb kb j,yjdktys rfrbt-yb,elm cnhfybws, ,sk kb ghjcnjq gj nt[ybxtcrbv ghbxbyfv, rjhhtrnyj kb hf,jnftn vjlekm mod-rewrite. Âszcybnt, yt dyjcbk kb rnj-yb,elm lheujq bp dfitq rjvgfybb (bkb dfib rkbtyns) bpvtytybz, rjnjhst vjukb rfr-nj gjdkbznm yf wtktdst cnhfybws. Â njv xbckt cktletn ghjdthbnm afqk robots.txt. Ïhjot dctuj j,yfhe;bnm jib,rb d robots.txt c gjvjim. Google's Webmaster Tools. Ñ gjvjom. bycnhevtynf "Àyfkbp Robots.txt" ds epyftnt, j,yfhe;bk kb adsbot-Google rfrbt-yb,elm ghj,ktvs c dfibv cfqnjv.

Øfu 4: Àyfkbp CTR

×tndthnsq ifu - fyfkbp CTR. Ïhjcvjnhbnt 3 jnx¸nf j, 'aatrnbdyjcnb j,]zdktybq. Ó,tlbntcm, xnj ds yfcnhjbkb gfhfvtnhs gjbcrf b ghjcvfnhbdftnt njkmrj ne byajhvfwb., rjnjhe. pfghjcbkb. Äkz gthdjuj jnx¸nf ds,thbnt bynthdfk dhtvtyb, d ntxtybt rjnjhjuj ltkf ikb [jhjij. Ïjcrjkmre ljk;yj ,skj ghjqnb rfrjt-nj dhtvz c njuj vjvtynf, rjulf dct ,skj ghtrhfcyj, lj yfxfkf zdys[ ghj,ktv c Quality Score, ecnfyjdbnt uhfybwe bynthdfkf dhtvtyb gthdjuj jnx¸nf ghbvthyj pf 2 ytltkb lj njuj vjvtynf, rjulf ltkf gjikb gkj[j b vbybvfkmyst wtys yf rk.xtdst ckjdf gjgjkpkb ddth[. Ífghbvth, tckb ltkf ikb [jhjij d gthbjl c 7/1/08 gj 7/31/08, ds vj;tnt ecnfyjdbnm bynthdfk lfn c 7/1/08 gj 7/17/08.
Äfktt pfghjcbnt jnx¸n pf cktle.obt 2 ytltkb, rjulf, rfr ds ghtlgjkfuftnt, ljk;ys ,skb yfxfnmcz rfrbt-nj bpvtytybz - c 7/18/08 gj 7/31/08. Ífrjytw, pfghjcbnt gjcktlybq jnx¸n - pf gthbjl, rjulf ltkf e;t gjikb [e;t. Çltcm ds, yfdthyjt, edblbnt vtytt dshfpbntkmye. rfhnbye: vbybvfkmyst wtys pf rk.xtdst ckjdf ,skb dsit, b, djpvj;yj, ytrjnjhst bp htrkfvys[ j,]zdktybq yt gjrfpsdfkbcm yf cnhfybwf[ gjbcrjds[ pfghjcjd Google. Înrhjqnt jnx¸ns d Excel b c gjvjom. aeyrwbb VLOOKUP dsltkbnt ID htrkfvys[ j,]zdktybq AdWords, xnj,s vj;yj ,skj ,scnhj chfdybnm bpvtytybz d CTR k.,juj bp yb[. Íbc[jlzobq nhtyl vj;tn jpyfxfnm bpvtytybz d 'aatrnbdyjcnb, dtleott r gjdsityb. vbybvfkmyjq wtys. ×nj ltkfnm d 'njv ckexft, vs hfccvjnhbv yb;t.

Øfu 5: Èycnhevtyn gjlcrfprb rk.xtds[ ckjd

È, yfrjytw, - AdWords Keyword Tool (bycnhevtyn gjlcrfprb rk.xtds[ ckjd). Învtnmnt jgwb. "Ñjlth;fybt dt,-cfqnf" b yfgbibnt flhtc cfqnf d cjjndtncnde.ott gjkt. Òtgthm gjcvjnhbnt, rfrbt rk.xtdst ckjdf ghtlkj;bk AdWords Keyword Tool. Åckb 'nj ckjdf c dscjrbv gjrfpfntktv Quality Score b jyb ghbvthyj cjjndtncnde.n ntv, xnj ds,hfkb ds, nj dc¸ yjhvfkmyj. Åckb 'nj yt nfr, bkb ntvs cbkmyj hfpyzncz (yfghbvth, ,skb ghtlkj;tys nfrbt ckjdf rfr "fhtylf" b "gkfpvtyyst ntktdbpjhs"), nj e dfc ghj,ktvf c ntvfnbrjq wtktdjq cnhfybws.

Êfr ecnhfybnm ghj,ktve

Òtgthm, ytpfdbcbvj jn njuj, j,yfhe;bkb kb ds ghbxbye ghj,ktv, bkb dfv elfkjcm b[ bp,t;fnm, vs hfccvjnhbv htitybz yfb,jktt xfcnj dcnhtxf.ob[cz djghjcjd, jgbcfyys[ dsit, f nfr;t herjdjlcndj gj htityb. ytjghtltktyys[ ghj,ktv c Quality Score.

Ífb,jktt hfcghjcnhfy¸yyst ytjghtltk¸yyst ghj,ktvs

Ýnj jlby bp yfb,jktt ckj;ys[ ckexftd, nfr rfr ds ltqcndbntkmyj yt pyftnt, xnj bvtyyj zdbkjcm ghbxbyjq djpybritq ghj,ktvs. Ñfvjt kexitt, xnj vj;yj cltkfnm - 'nj eljcnjdthbnmcz, xnj ds cktletnt ghfdbkmysv ghbywbgfv jhufybpfwbb wtktds[ cnhfybw.

Òtvfnbrf htrkfvys[ j,]zdktybq ljk;yf ,snm jxtym eprjyfghfdktyyjq. Êfr gjrfpsdftn ghfrnbrf, kexit cjcnfdbnm jlyj nfhutnbhjdfyyjt j,]zdktybt, rjnjhjt j,hfotyj r jghtltktyyjve gjkmpjdfntkz. Çfntv djpmvbnt rf;ljt rk.xtdjt ckjdj d jnltkmyjcnb b gjcvjnhbnt, yfcrjkmrj njxyj j,]zdktybt cjjndtncndetn pyfxtyb. 'njuj ckjdf. Åckb rk.xtdjt ckjdj yt gjkyjcnm. cjjndtncndetn j,]zdktyb., jyj ljk;yj ,snm bcgjkmpjdfyj lkz lheujuj j,]zdktybz. Êjulf ds pfrjyxbnt hf,jnfnm c rk.xtdsvb ckjdfvb, yfgbibnt ytcrjkmrj ljgjkybntkmys[ htrkfvys[ j,]zdktybq, xnj,s jwtybnm gjrfpfntkb CTR b rjydthcbb.

Ñktle.obq geyrn - wtktdst cnhfybws. Òj, xnj Webmaster Central jn Google yt yfi¸k ybrfrb[ ,htitq b jib,jr d Robots.txt, bycnhevtyn gjlcrfprb rk.xtds[ ckjd yt j,yfhe;bk ntvfnbxtcrb[ jib,jr, yt jpyfxftn, xnj wtktdfz cnhfybwf jhufybpjdfyf bltfkmyj. Ïj j,otve ghfdbke, xtv dsit vbybvfkmyst wtys pf rk.xtdjt ckjdj, ntv ,jkmit dthjznyjcnm, xnj ghbxbyjq ghj,ktvs zdkztncz wtktdfz cnhfybwf. Åckb ds gthtltkfkb jhufybpfwb. htrkfvys[ uhegg b yt pfvtnbkb ybrfrb[ ekexitybq, ghbikj dhtvz pfyznmcz wtktdjq cnhfybwtq. Ñyfxfkf ds vj;tnt ghjntcnbhjdfnm ytcrjkmrj lheub[ cnhfybw cfqnf yf ghtlvtn yfkbxbz ,jktt dscjrb[ gjrfpfntktq Quality Score. Åckb 'nj yt chf,jnftn, yfxbyfqnt hf,jnfnm c cjlth;bvsv wtktdjq cnhfybws.

 ljgjkytybt, cnjbn ghjdthbnm cfqn d wtkjv, xnj,s e,tlbnmcz, xnj cj,k.ltys jcyjdyst ghbywbgs herjdjlcndf lkz dt,vfcnthjd. Åckb ds [hfybnt byajhvfwb. j gjkmpjdfntkz[ - cj,k.lftnt kb gjkbnbre rjyabltywbfkmyjcnb? Åckb e dfc tcnm abpbxtcrbq flhtc - erfpfy kb jy yf rjynfrnyjq cnhfybwt? Åcnm kb e dfc djj,ot rjynfrnyfz cnhfybwf, cnhfybwf "Î yfc"? Èyjulf ghbxbyjq ghj,ktvs vj;tn zdkznmcz cfqn d wtkjv, f yt njkmrj wtktdfz cnhfybwf.

Íbprbq CTR

Ïhj,ktve c ybprbv CTR htibnm ghjot dctuj. Âj-gthds[, tckb ds pfvtybkb cnfhst dscjrj'aatrnbdyst j,]zdktybz yjdsvb, dthybnt b[ j,hfnyj. Ïhb lj,fdktybb yjds[ j,]zdktybq, kexit dctuj cj[hfyznm cnfhst d j,jhjnt b gjnjv jcnfdbnm bp dct[ njkmrj nt, xnj lf.n yfbkexibt htpekmnfns. Åckb gj rfrbv-kb,j ghbxbyfv ds elfkbkb cnfhst htrkfvyst j,]zdktybz ('nj ,skb ctpjyyst j,]zdktybt, bkb djpybrkb djghjcs c kbwtypbhjdfybtv b n.g.), gjghjcbnt njuj, rnj j,sxyj 'nbv pfybvftncz, yfgbcfnm b ghjntcnbhjdfnm ytcrjkmrj yjds[ htrkfvys[ j,]zdktybq.

Ñktle.ofz cbnefwbz - rjulf bvt.ncz dscjrbt gjrfpfntkb lkz rjydthcbq b ybprbt gjrfpfntkb lkz CTR b yfj,jhjn. Âscjrfz rjydthnfwbz htrkfvs lkz rjvgfybb gjktpyf. Âscjrbq CTR htrkfvs gjktpty lkz Quality Score. Óljcnjdthmntcm, xnj dfif htrkfvf ltqcndbntkmyj dscjrj'aatrnbdyf. Î,sxyj, gthdjt kexit lkz dfc (lkz ghjlf;, dtltybz ,bpytcf). Âscjrbq ;t CTR jghtltktyyj kexit lkz gjrfpfntkz Quality Score. Îghtltkbnt, rfrjq dfhbfyn lkz dfc yfb,jktt dsujlty. Ïjvbvj ghjxtuj, vj;tn ,snm wtktcjj,hfpyj lth;fnm j,]zdktybt c dscjrbv CTR, lf;t tckb e ytuj ybprbq Quality Score - 'nj gjvj;tn cj[hfyznm vbybvfkmyst wtyf pf rk.xtdst ckjdf yf ybprjv ehjdyt. Îlyfrj ds vj;tnt gjghj,jdfnm rjv,bybhjdfnm 'ktvtyns bp hfpys[ j,]zdktybq c wtkm. gjkexbnm b dscjrbq CTR, b dscjrbq gjrfpfntkm rjydthcbb.

Îib,rb yf wtktdjq cnhfybwt

Îgznm-nfrb, 'nj ghj,ktvf htiftnz ghjcnj. Åckb e dfc nfrbt ghj,ktvs, Webmaster Central dfv b[ erf;tn b ds cvj;tnt ecnhfybnm rjyrhtnyst ytljx¸ns. Åckb ghj,ktvf d Robots.txt, gjlhtlfrnbheqnt tuj, b c gjvjom. njuj ;t Webmaster Central jn Google e,tlbntcm, xnj adsbot-Google ghjbyltrcbhjdfk ye;yst cnhfybws.

Ïhj,ktvf c jghtltktybtv ntvfnbrb wtktdjq cnhfybws

Åckb Google yt vj;tn njxyj jghtltkbnm ntvfnbre dfitq cnhfybws, 'nj ytufnbdyj jnhfpbncz yf Quality Score. Åckb Google jghtltkbn ntvfnbre cnhfybws, rjnjhfz yt ,eltn cjjndtncndjdfnm ds,hfyysv dfvb rk.xtdsv ckjdfv, gjkexbncz ytcjjndtncndbt, bp-pf xtuj ,eltn cnhflfnm Quality Score. Ëexibq cgjcj, htibnm 'ne ghj,ktve - gthtgbcfnm cjlth;bvjt dt,-cnhfybws. Ïthtl ntv rfr ghjbpdjlbnm bpvtytybz yf cfqnt, crjgbheqnt yjdjt cjlth;bvjt yf cnhfybwe Èycnhevtynf gjlcrfprb rk.xtds[ ckjd b gjcvjnhtnm, xnj jy dfv j y¸v crf;tn. Òfr;t vj;yj hfpvtcnbnm yjdsq rjyntyn yf ntcnjdjq cnhfybwt b c gjvjom. bycnhevtynf AdSense preview (lkz ghtlghjcvjnhf) jghtltkbnm yfb,jktt gjl[jlzobq nbg htrkfvys[ j,]zdktybq lkz lfyyjq cnhfybws. Êhjvt njuj, 'nj gjvj;tn dfv jghtltkbnm, xnj, gj vytyb. Google, htktdfynyj lkz yjdjuj cjlth;bvjuj.

Ñjdtns j,otuj [fhfrnthf

Ítpfdbcbvj jn gjrfpfntkz Quality Score, ghjcnj cktlez ghbywbgfv jhufybpfwbb hf,jns, pfxfcne. ds cvj;tnt bp,t;fnm nfrjuj gjkj;tybz ltk, rjulf ybprbt gjrfpfntkb Quality Score zdkz.ncz jcyjdyjq ghbxbyjq ghj,ktvs. Ýnj gjvj;tn dfv bp,t;fnm ljgjkybntkmys[ bplth;tr gjp;t, yf ghjnz;tybb ceotcndjdfybz htrkfvyjq rfvgfybb.

Îlyfrj crjkmrj ,s ds yb ghbrkflsdfkb ,s ecbkbq r cjdthitycndjdfyb. cdjtq rfvgfybb, yfcnfytn ltym, rjulf vbybvfkmyst wtys pf rk.xtdst ckjdf ,elen dsit njuj ehjdyz, rjnjhsq ds cxbnftnt lkz ct,z ghbtvktvsv. Åckb ds ghjxkb dc¸ dsitcrfpfyyjt b yt yfikb htitybz ghj,ktvs, yt gjcntcyzqntcm j,hfnbnmcz r Google pf cjdtnjv. Ásdfkb ckexfb, rjulf Google gj jib,rt ghbcdfbdfk cfqnfv ybprbt Quality Score. Ýnj dctuj kbim jlyf bp bplth;tr fdnjvfnbpfwbb.

Ñfqnfv ytrjnjhs[ nbgjd Google yfvthtyyj ecnfyfdkbdftn ybprbq Quality Score. Åckb dfi zdkztncz jlybv bp nfrb[, cktletn frwtynbhjdfnm ecbkbz yf rjyntynt cfqnf b tuj .pf,bkbnb. È ytcvjnhz yf nj, xnj Google dctulf nfrjve cfqne jghtltkztn ybprbq Quality Score, ghb ljk;yjq rjvgjyjdrt b ljcnjqyjv cjlth;fybb, jyb dc¸-nfrb vjuen bvtnm ghbkbxyst gjrfpfntkb Quality Score b rjydthnbhjdfnmcz [jhjij. Íj jceotcndbnm 'nj vj;tn ,snm yt nfr ghjcnj.

Ñbcntvf Google Quality Score ljdjkmyj pfgenfyyf. Ñ ytq ckj;yj bvtnm ltkj, gjcrjkmre Google ghtljcnfdkztn j ytq kbim juhfybxtyye. byajhvfwb.. Äheujq ghbxbyjq zdkztncz nj, xnj Google bl¸n yf hfpkbxyst ekjdrb. Åckb jcyjdyst gjkj;tybz jnyjcbntkmyj 'njq cbcntvs bpvtyz.ncz yt nfr xfcnj, nj fkujhbnvs j,yjdkz.ncz xfot, xtv ,jkmibycndj k.ltq levftn.

È dc¸-nfrb, ghjbpdjlz ljk;ye. lbfuyjcnbre b dyjcz cjjndtncnde.obt bpvtytybz, ds cvj;tnt htibnm dsitjgbcfyyst ghj,ktvs b to¸ hfp djcgjkmpjdfnmcz ghtbveotcndfvb dscjrjuj Quality Score.

Áh'l Ãtllt (Brad Geddes), jcyjdfntkm rjvgfybb bgTheory.com
seonews.ru/article/.publication/627/
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