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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)

Óghfdktybt dybvfybtv felbnjhbb – 'nj yt hfpdtibdfybt rhfcbds[ ,fyythjd yf bpdtcnys[ cfqnf[. Ít cnhtvktybt yf gthde. cnhjxre d gjbcrjdjq dslfxt k.,jq wtyjq. Ít djqyf cnfdjr d rjyntrcnf[ gjl kjpeyujv «Âct dj bvz gj,tls!» Íe;yj gthtcnfnm levfnm j ,fyythf[ b cfqnf[, yfxfd levfnm j, felbnjhbb, r rjnjhjq ds j,hfoftntcm. Çflfqntcm djghjcjv, rfr d hfvrf[ juhfybxtyyjuj ,.l;tnf gjkexbnm vfrcbvfkmyjt xbckj rkbtynjd. Ýnj gjvj;tn ds,hfnm jgnbvfkmyst vtnjls ghjldb;tybz. Íf jcyjdt gjyznys[ wbah[1].

Ïjl eghfdktybtv felbnjhbtq gjybvftncz eghfdktybt dybvfybtv xtkjdtrf, tuj ldb;tybtv jn njq njxrb, ult ds tuj dcnhtnbkb, lj dfituj ghjlfdwf. Âs ljk;ys dscnhjbnm genm, gj rjnjhjve gjntywbfkmysq gjnht,bntkm gjqltn r gjregrt, ghjkj;bnm ljhjue, c rjnjhjq jy yt pf[jxtn eqnb, nj tcnm, yfcrjkmrj 'nj djpvj;yj – eghfdkznm tuj gjdtltybtv rfrjt-nj dhtvz.

Åcnm ytcrjkmrj rhfqyt df;ys[ 'ktvtynjd htrkfvyjq rfvgfybb d bynthytnt, rjnjhst gjvjuen dfv d 'njv:

•          Ñfqn htrkfvbhetvjuj ghjlernf;

•          Áfyyth, htrkfvyjt j,]zdktybt;

•          Ìtlbfgkfy.

Ïhfrnbrf gjrfpsdftn, xnj ,jkmit dctuj dhtvtyb htrkfvjlfntkm nhfnbn yf endth;ltybt ,fyythf. Ïhbxtv, yt yf hfphf,jnre cenb htrkfvyjuj ghtlkj;tybz, f yf 'ktvtyns jajhvktybz. Átcrjytxyst ghfdrb, gthtrhfibdfybz, eckj;ytybt fybvfwbb b n.g. – ltqcndbz, rjnjhst d kexitv ckexft ybrfr yt gjdkbz.n yf ecgt[ rfvgfybb. À d [elitv – cybpzn tt 'aatrnbdyjcnm. Ïhb 'njv cfqne ghjlernf j,sxyj yt eltkz.n dybvfybz djdct. À dtlm bvtyyj cfqn zdkztncz ukfdysv htrkfvysv yjcbntktv.

I. Ñfqn ghjlernf

Ñfqn – 'nj nfrjq ;t htrkfvysq yjcbntkm, rfr b ,fyyth. Òjkmrj tuj wtyyjcnm lkz ecgt[f rfvgfybb ytchfdybvj dsit.

Åckb dpznm cnfylfhnye. ajhveke djpltqcndbz htrkfvs yf gjnht,bntkz AIDA b ghbvtybnm tt r htrkfvt d bynthytnt, nj gjkexbncz nfrfz rfhnbyf:

A (dybvfybt)

Áfyyth

I (bynthtc)

Áfyyth

D (;tkfybt)

Ñfqn

A (ltqcndbt)

Ñfqn

Ïhjlftn yt ,fyyth, ghjlftn cfqn. Èvtyyj yf cfqnt xtkjdtr gjkexftn dc. ytj,[jlbve. byajhvfwb. j ghjlernt b ghbybvftn htitybt j gjregrt. È gjxtve-nj j cfqnt ghb ghjdtltybb htrkfvyjq rfvgfybb levf.n vtymit dctuj. ×fot dctuj, rkbryed gj ,fyythe, xtkjdtr gjgflftn yf ukfdye. cnhfybwe, f pfntv… jy ljk;ty cfv ljuflfnmcz, relf blnb lfkmit.

Äkz ecgt[f htrkfvyjq rfvgfybb nht,etncz d gthde. jxthtlm gjlujnjdbnm cfqn. Ïjxtve d gthde.? Ïjnjve xnj yf cfqn t;tlytdyj ghb[jlbn vyjuj dfib[ gjntywbfkmys[ rkbtynjd b ,tpj dczrjq htrkfvs. Ócbkbz gj uhfvjnyjve ghtlcnfdktyb. htrkfvyjuj ghtlkj;tybz yf cfqnt yfxyen ghbyjcbnm gkjls e;t njulf, rjulf ds tot ,eltnt hf,jnfnm yfl ,fyythjv b vtlbfgkfyjv.

Êfr cfqn ljk;ty ,snm gjlujnjdkty r htrkfvyjq rfvgfybb?

1. Ítj,[jlbvj gjlujnjdbnm cnhfybwe, yf rjnjhe. gjkmpjdfntkm ,eltn gjgflfnm c ,fyythf. Ít pf,sdfqnt, xnj ,fyyth – 'nj pfujkjdjr dfitq htrkfvs, f cfqn – tt ntrcn. Èysvb ckjdfvb, tckb yf ,fyytht ujdjhbncz j crblrt, nj yf cnhfybwt, relf ghbdtk ,fyyth, ljk;ty ,snm ntrcn, gjzcyz.obq dct eckjdbz 'njq frwbb.

2. Ñnhfybwf, yf rjnjhe. gjgfk gjkmpjdfntkm, ljk;yf lfdfnm djpvj;yjcnm ,scnhj b ghjcnj gjkexbnm k.,e. ljgjkybntkmye. byajhvfwb., rjnjhfz vj;tn gjnht,jdfnmcz lkz ghbyznbz htitybz j gjregrt. Òt[ybxtcrbt [fhfrnthbcnbrb njdfhf, jnpsds gjregfntktq, ge,kbrfwbb d ghtcct, ajnjuhfabb b n.g. Ïjlevfqnt, xnj tve ye;yj pyfnm, xnj,s cltkfnm ds,jh d dfie gjkmpe.

3. Âct cnhfybws, pfltqcndjdfyyst d hf,jnt c gjctnbntktv d [jlt rfvgfybb (cnhfybwf ghjlernf b dct dcgjvjufntkmyst), ljk;ys gj,e;lfnm xtkjdtrf r ltqcndb.. Êf;lfz bp yb[ ljk;yf pfrfyxbdfnmcz ghtlkj;tybtv gjpdjybnm, c erfpfybtv ntktajyf b dhtvtyb tuj hf,jns, ghtlkj;tybtv pfgjkybnm fyrtne, yfgbcfnm gbcmvj bkb k.,sv lheubv cgjcj,jv dsqnb yf cdzpm c dfibv ghjlfdwjv. Åcntcndtyyj, ccskrb yf dct 'nb ajhvs cdzpb ljk;ys ,snm nen ;t, gjl herjq.

Òtgthm cfvjt ukfdyjt! Âct, xnj jgbcfyj dsit, ljk;yj ghtlcnfdkznm cj,jq genm, rjnjhsq dtltn gjctnbntkz r rjynfrne c ghjlfdwjv.

Î,obq ghbywbg gjlujnjdrb cfqnf r htrkfvyjq rfvgfybb pfrk.xftncz d njv, xnj dfv ye;yj cltkfnm pyfrjvcndj c dfibv ghtlkj;tybtv elj,ysv lkz gjctnbntkz. Îy yt ljk;ty pflevsdfnmcz, relf gjqnb lfkmit, ult yfqnb dfib ntktajys, rfr yfqnb dfi jabc. Âs ljk;ys levfnm j gjctnbntkt b ghtldjc[bofnm dct tuj gjnht,yjcnb. Âs ljk;ys dtcnb gjnht,bntkz jn ,fyythf lj ghjlfdwf, yb yf ctreyle yt jcnfdkzz tuj ,tp dybvfybz.

Ít yflj gjkfufnmcz yf nj, xnj xtkjdtr cfv ljuflftncz, xnj d vty. tcnm hfpltk «Êjynfrns», f d rfnfkjut tcnm ,jktt gjkyfz byajhvfwbz j ghjlernt. Ít pfcnfdkzqnt xtkjdtrf levfnm b uflfnm. Äfqnt nj, xnj tve ye;yj, d njv vtcnt, ult 'nf gjnht,yjcnm vj;tn djpybryenm.

II. Áfyyth

Î,sxyj 'njve 'ktvtyne eltkztncz ,jkmit dctuj dybvfybz. È ghbxbys 'njuj, yf vjq dpukzl, xbcnj gcb[jkjubxtcrbt. Âj-gthds[, d ,jkmibycndt bp yfc ;bdtn [elj;ybr. È ythtfkbpjdfyyfz d gjdctlytdyjq ;bpyb gjnht,yjcnm ndjhbnm yf[jlbn cdjq ds[jl d cjplfybb htrkfvs.

Èvtyyj jyf pfnzubdftn ghjwtcc. Èvtyyj pltcm rhjtncz ghbxbyf njuj, xnj ,jkmibycndj lbpfqythjd ytyfdblbn ltkfnm ,fyyths. Èvtyyj gj'njve jxtym vyjubt htrkfvyst rfvgfybb yt'aatrnbdys. Âtlm jlby bp htrkfvys[ yjcbntktq ghb tuj ghjbpdjlcndt hfccvfnhbdfkcz yt rfr enbkbnfhysq bycnhevtyn c rhfqyt ytpyfxbntkmysv chjrjv ;bpyb, f rfr [elj;tcndtyyjt ghjbpdtltybt.

 htpekmnfnt d ctnb gjzdkz.ncz rhfcbdst ,fyyths c ,jufnjq vekmnbgkbrfwbtq, cvsck gjzdktybz rjnjhs[ jcnftncz pfuflrjq. Ïjnjve xnj dszdbnm pf 'nbv ltrjhjv cj,cndtyyj htrkfvyjt ghtlkj;tybt pfxfcne. yt ghtlcnfdkztncz djpvj;ysv.

Ïjxtve nfr ghjbc[jlbn? Ïjnjve xnj ghb ghjbpdjlcndt ,fyythf levf.n yt j gjnht,bntkt, f j ct,t. Î njv, yfcrjkmrj rhenj ,eltn dsukzltnm htrkfvf, rfr dct lhepmz gjpdjyzn b crf;en: «Êhfcjnf!»

Îlyfrj ltrjh ljk;ty njkmrj gjvjufnm djcghbznb. cjlth;fybz, f yt pfckjyznm tuj. Â bynthytnt 'nj tot ,jktt df;yj. Ïjnjve xnj bynthytn – chtlf rhfqyt ,scnhjuj gjnht,ktybz byajhvfwbb. Ë.lb yt xbnf.n cnhfybws – jyb b[ ghjcvfnhbdf.n.

 xtv jnkbxbt dfituj ,fyythf lkz dfc b ghjcnjuj gjctnbntkz cfqnf?  njv, xnj ds yf ,fyyth cvjnhbnt, f jy – ytn! Êjulf ds endth;lftnt ,fyyth, yf dfitv 'rhfyt rhjvt ytuj ytn ybxtuj. À gjctnbntkm ghbitk d bynthytn pf byajhvfwbtq, j,otybtv, hfpdktxtybzvb. Îy rjywtynhbhetn cdjt dybvfybt ult eujlyj, njkmrj yt yf htrkfvt.

Êfrbv ljk;ty ,snm ,fyyth

Áfyyth ljk;ty jxtym ,scnhj b xtnrj ljytcnb lj gjctnbntkz nj, xnj tve ghtlkfuf.n. Åckb 'nj nj, d xtv xtkjdtr pfbynthtcjdfy, jy gthtrk.xbn cdjt dybvfybt yf ,fyyth. Åckb ;t htrkfvyjt ghtlkj;tybt xtkjdtre yt bynthtcyj, ybrfrbt e[bohtybz d j,kfcnb lbpfqyf dfv yt gjvjuen.

Ëexibv ghbvthjv njuj, rfrbv ljk;ty ,snm ,fyyth, vj;tn cke;bnm rjyntrcnyfz htrkfvf. Ìfkj rjve ghbltn d ujkjde gbcfnm pfufljxyst b rhfcbdst j,]zdktybz d «ßyltrc. Äbhtrnt». Òfv dct j,]zdktybz jnkbxf.ncz vfrcbvfkmyjq rjyrhtnbrjq. Âj-gthds[, rjkbxtcndj cbvdjkjd juhfybxtyj. Âj-dnjhs[, ghb j,bkbb rjyrhtnys[ b gjyznys[ ghtlkj;tybq rjyrehtynjd dfit pfvsckjdfnjt j,]zdktybt ghjcnj dsrk.xfn pf ybprbq jnrkbr. Çltcm bcreccndtyyst juhfybxtybz pfcnfdkz.n yfc ltkfnm j,]zdktybz ,jktt 'aatrnbdysvb.

Ïhb ghjbpdjlcndt ,fyythjd lkz ghjlf.otq htrkfvyjq rfvgfybb cktletn herjdjlcndjdfnmcz ntvb ;t ghbywbgfvb, rjnjhst hf,jnf.n d rjyntrcnyjq htrkfvt.

III. Ìtlbfgkfy

Ñfqn b ,fyyth – 'nj chtlcndj hf,jns c felbnjhbtq. Íj cyfxfkf 'ne felbnjhb. ye;yj yfqnb. Äkz 'njuj vs vj;tv djcgjkmpjdfnmcz ytcrjkmrbvb j,otbpdtcnysvb chtlcndfvb:

•                gjbcrjdfz jgnbvbpfwbz;

•                rjyntrcnyfz htrkfvf;

•                ,fyythyfz htrkfvf.

Ïthdsq 'nfg vtlbfgkfybhjdfybz – ds,jh vt;le 'nbvb genzvb ghbdktxtybz felbnjhbb. È ds,jh 'njn yt dctulf jxtdblty. Ñktletn ghfdbkmyj jwtybdfnm 'aatrnbdyjcnm rf;ljuj htrkfvyjuj rfyfkf.

Êfr ghfdbkmyj jwtybdfnm hfpkbxyst rfyfks ghbdktxtybz felbnjhbb

Ötkm hfpvtotybz htrkfvs – ghbdktxtybt felbnjhbb yf cfqn htrkfvbhetvjuj ghjlernf. Ìs gjvybv, xnj ghjlftn yt ,fyyth bkb j,]zdktybt – ghjlftn cfqn. Çyfxbn, tlbycndtyysv ghfdbkmysv gfhfvtnhjv jwtyrb 'aatrnbdyjcnb htrkfvyjuj rfyfkf zdkztncz cnjbvjcnm ghbdktxtybz gjctnbntkz yf cfqn.

Êfr 'nj jwtybnm? Â ckexft c rjyntrcnyjq b ,fyythyjq htrkfvjq dct ljcnfnjxyj ghjcnj. Àyfkbp cnfnbcnbrb cfqnf gjrf;tn dfv, crjkmrj xtkjdtr ghbikj c rjyntrcnjd, crjkmrj c ,fyythjd. Ätktybtv pfnhfn yf 'nj xbckj ds gjkexbnt bcrjvjt.

Ïjvybnt, xnj kexit fyfkbpbhjdfnm bvtyyj gjctnbntktq yf cfqnt, f yt rkbrb gj ,fyythe. Ýnj hfpyst dtob. Êkbrjd gj ,fyythe gjxnb dctulf ,jkmit, xtv rjkbxtcndj htfkmys[ gjctnbntktq cfqnf c njuj ;t ,fyythf.

1) Ïjbcrjdfz jgnbvbpfwbz

Ñ gjvjom. fyfkbpf 'njuj gjrfpfntkz vj;yj gjyznm, rfrjdf cnjbvjcnm ghbdktxtybz felbnjhbb chtlcndfvb gjbcrjdjq jgnbvbpfwbb. Ýne cnjbvjcnm ckj;ytt ghtlcrfpfnm, yj vj;yj bpvthbnm e;t d [jlt hf,jns c jgnbvbpfnjhjv.

Çfabrcbheqnt xbckj gjctnbntktq, ghb[jlzob[ yf dfi cfqn c gjbcrf, lj yfxfkf hf,jn gj jgnbvbpfwbb. ×thtp ldf-nhb vtczwf bpvthmnt cyjdf, yfqlbnt hfpybwe b gjltkbnt yf ytt t;tvtczxyst pfnhfns. Åckb 'nf wbahf dsit njq, rjnjhe. dfv lftn rjyntrcnyfz htrkfvf gj ntv ;t pfghjcfv, tcnm gjdjl pflevfnmcz. Åckb jyf dsit, xtv cnjbvjcnm gj ,fyythyjq htrkfvt, jgkfxbdfnm jgnbvbpfwb. njxyj yt cktletn.

Ïthtl yfxfkjv hf,jn gj jgnbvbpfwbb ds vj;tnt pflfnm bcgjkybntk. djghjc: yf crjkmrj xtkjdtr, gj tuj jwtyrfv, edtkbxbncz gjctoftvjcnm cfqnf d vtczw. Ècgjkmpeqnt 'ne wbahe lkz ghjuyjpjd. Íj gjvybnt, xnj 'nj jwtyjxyfz byajhvfwbz. Çyfybt rjkbxtcndf pfghjcjd d gjbcrjdjq cbcntvt yt gjpdjkztn njxyj jghtltkbnm, crjkmrj k.ltq gthtqltn yf cfqn c njq bkb byjq gjpbwbb.

Ïj pyfxbntkmyjve xbcke vfccjds[ pfghjcjd jgnbvbpfwbz zdkztncz cfvsv dsujlysv chtlcndjv ghbdktxtybz felbnjhbb. Íj ds dctulf ljk;ys xtnrj pyfnm, dj xnj dfv j,[jlbncz ghbdktxtybt gjctnbntkz.

2) Êjyntrcnyfz htrkfvf

 jnkbxbt jn jgnbvbpfwbb, d rjyntrcnyjq htrkfvt ;tkftvjt vtcnj ds vj;tnt gjkexbnm pf dgjkyt gjyznyst ltymub. ß htrjvtyle. dctv yfxbyfnm htrkfvye. frnbdyjcnm d bynthytnt bvtyyj c rjyntrcnyjq htrkfvs.

Êjyntrcnyfz htrkfvf lftn djpvj;yjcnm ufhfynbhjdfyyjuj ljcnegf r felbnjhbb, zdyj ghjzdkz.otq bynthtc r njve, xnj ds ghjlftnt. Âs njxyj pyftnt, pf xnj gkfnbnt.

Ñnjbvjcnm ghbdktxtybz felbnjhbb d rjyntrcnyjq htrkfvt dctulf yb;t, xtv d ,fyythyjq. Åcntcndtyyj, pf bcrk.xtybtv ckexftd yfxfkf «cgjhnbdys[ cjcnzpfybq» pf ghfdj edbltnm ct,z dsit rjyrehtynf k.,jq wtyjq. ß dbltk cnjbvjcnm rkbrf 10 ljkkfhjd cj,cndtyysvb ukfpfvb, z cksifk j cnjbvjcnb gtht[jlf d 120 ljkkfhjd – 'nj e;t gjkyjt ,tpevbt. Òfv, ult wtyf ,skf $10, dnjhjt vtcnj cnjbkj $4, f nhtnmt – 70 wtynjd. Ïhbxtv e gthds[ lde[ «cgjhncvtyjd» jxtym xfcnj pfrfyxbdfkbcm ltymub, b nhtnbq cnfyjdbkcz gthdsv. Ïhb 'njv z edthty, xnj rjkbxtcndj ghbdktxtyyjq felbnjhbb e nhtnmtuj ,skj yt cbkmyj vtymit. Çfnj pfnhfns yb;t yf gjhzljr, f, cktljdfntkmyj, b ghb,skm dsit.

Êjyntrcnyfz htrkfvf, ghb hfpevyjv tt bcgjkmpjdfybb, zdkztncz yfb,jktt 'aatrnbdysv rfyfkjv ghbdktxtybz felbnjhbb. Òen tcnm gjyznysq htpekmnfn, d jnkbxbt jn jgnbvbpfwbb.

3) Áfyythyfz htrkfvf

Êfpfkjcm ,s, rjyntrcnyfz htrkfvf – bltfkmysq bycnhevtyn, b vj;yj bcgjkmpjdfnm njkmrj tuj. Íj 'nj yt nfr.

Äjcnfnjxyj ,scnhj yfcnftn vjvtyn, rjulf edtkbxtybt ,.l;tnf yf rjyntrcn yt ghbdtltn r fltrdfnyjve edtkbxtyb. xbckf gjctnbntktq. Ðjcn pfnhfn ,eltn edtkbxbdfnm cnjbvjcnm ghbdktxtybz gjctnbntktq, yj yt crf;tncz yf b[ rjkbxtcndt.

Ýnj pyfxbn, xnj ds j[dfnbkb ghfrnbxtcrb dc. boeoe. felbnjhb.. È tckb dfv ye;yj lfkmytqitt edtkbxtybt ghjlf; – bobnt yjdst rfyfks. Âfv ye;yj j[dfnbnm nt[, rnj yt botn njdfh gthtl tuj gjregrjq. È nfrb[ k.ltq jxtym vyjuj.

Çfxtv ye;ys ,fyyths, tckb rjyntrcnyfz htrkfvf 'aatrnbdytt?

Íb;t lfyf lbfuhfvvf, rjnjhfz cjcnfdktyf yf jcyjdt cevvfhyjq cnfnbcnbrb ytcrjkmrb[ rhegys[ cfqnjd. Âct jyb ljcnfnjxyj [jhjij jgnbvbpbhjdfys gjl gjbcr. Âct bcgjkmpe.n rjyntrcnye. htrkfve d vfrcbvfkmyj djpvj;yjv j,]tvt. È dct hfpvtof.n jxtym frnbdyj ,fyythye. htrkfve. Äkz fyfkbpf ,sk dpzn jlby vtczw. Ñevvfhyfz felbnjhbz pf gthbjl 398 174 eybrfkmys[ gjctnbntktq.




Êfr dblyj bp ghtlcnfdktyyjq lbfuhfvvs, chtlcndfvb rjyntrcnyjq htrkfvs b gjbcrjdjq jgnbvbpfwbb elfkjcm ghbdktxm njkmrj 35% bp dctq felbnjhbb ghjtrnjd. Ñhtlcndfvb ;t ,fyythyjq htrkfvs – 52%.

Êjytxyj, cnjbvjcnm ghbdktxtybz felbnjhbb ,fyythfvb d ytcrjkmrj hfp dsit njuj ;t gjrfpfntkz d rjyntrcnyjq htrkfvt. Îlyfrj cnjbvjcnm ghbdktxtybz gjregfntkz (nen fyfkbpbhetncz xbckj nt[, rnj cjdthibk gjregre) gj ,fyythyjq htrkfvt d ytcrjkmrj hfp yb;t njuj ;t gjrfpfntkz lkz ghtccs. Ïhb chfdytybb c lheubvb vfcc-vtlbf 'nf hfpybwf tot ,jktt pyfxbntkmyf.

Åckb dfituj ,.l;tnf [dfnftn njkmrj yf rjyntrcnye. htrkfve jcnfdfqntcm nfv, ,fyyths dfv yt ye;ys. Íj, tckb ds e;t bcgjkmpjdfkb dct djpvj;yjcnb gjbcrjdjuj ghjldb;tybz b [jnbnt lj,bnmcz lfkmytqituj hjcnf ghjlf; dfv ye;yf ,fyythyfz htrkfvf.

 

Âs,jh htrkfvys[ gkjofljr

Êfr jceotcndkztncz 'njn ds,jh xfot dctuj?

Ïthdsq gfhfvtnh jn,jhf – kbxyjt jnyjitybt htrkfvjlfntkz r cfqne. Åckb htrkfvjlfntkm yt pyfrjv c cfqnjv, tckb cfqn htrkfvjlfntk. kbxyj yt yhfdbncz – bp vtlbfgkfyf tuj dsrblsdf.n. Ânjhjq gfhfvtnh jn,jhf – crblrf. Äkz vtyz dctulf ,skj pfuflrjq, gjxtve k.lb cvjnhzn yt yf wtye, f yf crblre.

Íb njn, yb lheujq gfhfvtnh yt bvttn jnyjitybz r uhfvjnyjve vtlbfgkfybhjdfyb.. Íhfdbncz / yt yhfdbncz – 'nj djj,ot bpvthtyb. yt gjllftncz. Ñrblrf ;t yt ujdjhbn yb j xtv.

Íf xnj ye;yj cvjnhtnm ghb ds,jht cfqnf?

 bltfkt, tckb nfrfz byajhvfwbz tcnm, yf cnjbvjcnm ghbdktxtybz rfxtcndtyyjuj gjctnbntkz (yfghbvth, njuj, rnj ghjcvjnhtk ,jktt lde[ cnhfybw, f yt eitk chfpe).

Åckb byajhvfwbb ytn, nj jwtybdfnm ye;yj cnjbvjcnm ghbdktxtybz ghjcnjuj gjctnbntkz.

Åckb b nfrbt lfyyst gjkexbnm yt elftncz, nj ye;yj cvjnhtnm [jnz ,s yf cnjbvjcnm gtht[jlf c ,fyythf yf lfyyjv cfqnt. Ýnj-nj dctulf vj;yj gjcxbnfnm yf jcyjdt ghjuyjpf rjkbxtcndf gjrfpjd b CTR.

Î,hfnbnt dybvfybt, xnj rk.xtdjt ckjdj dj dct[ ghbdtltyys[ vtnjlf[ jwtyrb – 'nj wtyf. Ítkmpz chfdybdfnm CTR lde[ cfqnjd, gjnjve xnj 'nj yt ujdjhbn yb j xtv. Íf cfqnt c ,jktt ybprbv CTR dgjkyt vj;tn ,snm yb;t b cnjbvjcnm ghbdktxtybz gjctnbntkz.

Èltfkmysv bcnjxybrjv lfyys[ lkz gkfybhjdfybz htrkfvyjq rfvgfybb zdkztncz dfif ;t htrkfvyfz rfvgfybz, ghjdtltyyfz hfymit. Èvtyyj bp ytt vj;yj gjkexbnm kexibq gjrfpfntkm lkz fyfkbpf – cnjbvjcnm rfxtcndtyyjuj gjctnbntkz.

×nj gjybvfnm gjl rfxtcndtyysv gjctnbntktv, pfdbcbn jn dfc. ×fot dctuj, 'nj cnjbvjcnm ghbdktxtybz xtkjdtrf, rjnjhsq ghjcvjnhtk yf cfqnt ldt b ,jktt cnhfybw. Òj tcnm, yt eitk chfpe, f ghjzdbk bynthtc r htrkfvbhetvjve ghjlerne. Åckb cfqn ghtlgjkfuftn d rfxtcndt ltqcndbz pfgjkytybt rfrjq-kb,j fyrtns – vj;yj cxbnfnm cnjbvjcnm ghbdktxtybz gjctnbntkz, pfgjkybdituj fyrtne. Â k.,jv ckexft, gjkexbnm nfrbt lfyyst ds vj;tnt njkmrj bp cj,cndtyyjuj jgsnf.

Êjulf rj vyt ghb[jlbn yjdsq rkbtyn, z yfcnfbdf. yf cyb;tybb ,.l;tnf gthdjq htrkfvyjq rfvgfybb lj ytj,[jlbvjuj vbybvevf lkz njuj, xnj,s ghjdthbnm, rfr lkz ytuj ,elen hf,jnfnm cfqns.

 gthde. rfvgfyb. drk.xf.ncz dct gkjoflrb, rjnjhst, yf vjq dpukzl, ljk;ys chf,jnfnm. Íj ,thtncz vbybvfkmysq j,]tv hfpvtotybz. Ïjnjve xnj ukfdyfz wtkm gthdjq rfvgfybb – gjkexbnm lfyyst gj cnjbvjcnb rfxtcndtyyjuj gjctnbntkz. Åcntcndtyyj, nfrfz rfvgfybz nj;t ghbdjlbn gjctnbntktq yf cfqn b edtkbxbdftn ghjlf;b. Íj nfr rfr jyf bltn c vbybvfkmyj djpvj;ysv ,.l;tnjv b ljcnfnjxyj rjhjnrjt dhtvz, tt dkbzybt yf ghjlf;b ytpyfxbntkmyj.

Ïjckt gjkextybz lfyys[ gj cnjbvjcnb ghbdktxtybz rfxtcndtyyjuj gjctnbntkz c rf;ljuj cfqnf, bp gkfyf cktle.otq rfvgfybb dsrblsdf.ncz nt gkjoflrb, rjnjhst chf,jnfkb pyfxbntkmyj [e;t chtlytuj gjrfpfntkz.

Äfktt ,.l;tn gjcntgtyyj edtkbxbdftncz. Ïjckt rf;ljq rfvgfybb ghjdjlbncz hfcxtn cnjbvjcnb rfxtcndtyyjuj gjctnbntkz gj rf;ljve cfqne. Âct, xnj gthtcnftn hf,jnfnm, ds,hfcsdftncz. Âct yjdst cfqns ghj[jlzn nfre. ;t ghjwtlehe ghjdthrb.

×fcnj ghb gkfybhjdfybb ,jkmie. hjkm buhftn kbxyjt jnyjitybt r njve bkb byjve cfqne. Íj gkfybhjdfybt ljk;yj dtcnbcm njkmrj yf jcyjdt wbah! Âfif wtktdfz felbnjhbz tcnm ghfrnbxtcrb yf k.,jv cfqnt, b dfc ljk;yf bynthtcjdfnm yt tt ljkz d j,otq felbnjhbb cfqnf, f cnjbvjcnm tt ghbdktxtybz. Íf hfpdktrfntkmyjv cfqnt ljkz ,bpytc-felbnjhbb vj;tn ,snm d gznm hfp yb;t, xtv yf bpdtcnyjv yjdjcnyjv htcehct. Íj tckb wtyf hfpvtotybz htrkfvs ,eltn yb;t d ctvm hfp, nj cnjbvjcnm ghbdktxtybz 'njq felbnjhbb pltcm dsujlytt. À pyfxbn, bcgjkmpjdfybt hfpdktrfntkmyjuj cfqnf ,eltn ,jktt j,jcyjdfyyj. ×nj ,s yb ujdjhbkb dfv 'vjwbb yf 'njn cxtn.

Ìtlbfgkfybhjdfybt – 'nj xbcnfz vfntvfnbrf. Âsujlytt nj, xnj cnjbn ltitdkt. È dfit kbxyjt jnyjitybt r htrkfvysv gkjoflrfv yt vtyztn htfkmyjuj gjkj;tybz ltk.

ß gkfybhe. ltcznrb rfvgfybq t;tvtczxyj. È lkz njuj xnj,s bcrk.xbnm kbxyst ghtlgjxntybz, z ghjcnj crhsdf. yfpdfybz cfqnjd d nf,kbwt vtlbfgkfyf. ß gkfybhe. yf jcyjdt wbah d rjkjyrt «Ñnjbvjcnm rfxtcndtyyjuj gjctnbntkz», yfxbyfz hfcghtltktybt ,.l;tnf c nt[ gkjofljr, yf rjnjhs[ 'njn gjrfpfntkm yb;t.

Ïj vtht njuj rfr pfrfyxbdf.ncz vtcnf yf yfb,jktt 'aatrnbdys[ cfqnf[, z ,the yjdst gjpbwbb, gjrf 'nj gjpdjkztn ,.l;tn. Òfr gjkexftncz gkfy, cjcnfdktyysq yf jcyjdt cnfnbcnbxtcrb[ lfyys[ b kbityys[ dkbzybz kbxys[ ghbdzpfyyjcntq.

Êjytxyj, d vjtq nf,kbwt ytn cfqnjd, yf rjnjhs[ z yt hfpvtcnbk ,s htrkfve cdjb[ rkbtynjd yb ghb rfrb[ gjrfpfntkz[ 'aatrnbdyjcnb. Òfr xnj hbcr gjdhtlbnm bvbl;e rkbtynjd ghb nfrjv gkfybhjdfybb jncencndetn.

Ðtp.vt

Äkz njuj xnj,s dfif htrkfvf cnfkf 'aatrnbdyjq, ye;yj gthtcnfnm levfnm j cj,cndtyys[ ghtlgjxntybz[ b yfxfnm levfnm j nt[ k.lz[, r rjnjhsv ds j,hfoftntcm. Äevfqnt yt j, f,cnhfrnyjq felbnjhbb, f j rjyrhtnyjv xtkjdtrt, rjnjhjve ye;yj nj, xnj ds ghjlftnt.

Ífqlbnt nt cfqns, ghbdktxtybt pfbynthtcjdfyyjq felbnjhbb c rjnjhs[ yfbvtytt pfnhfnyj, b ds gjkexbnt pyfxbntkmyj ,jkmit rkbtynjd.

Ñltkfqnt dct lkz njuj, xnj,s pfbynthtcjdfyysq xtkjdtr ghb ,tukjv dpukzlt yf ,fyyth gjyzk, xnj ds ghtlkfuftnt – b jy gjqltn yf dfi cfqn.

Ñltkfqnt nfr, xnj,s jy ,scnhj b elj,yj cvju gjkexbnm dc. byajhvfwb., rjnjhfz ytj,[jlbvf lkz ghbyznbz htitybz j gjregrt – b jy ghbvtn 'nj htitybt.

Äfqnt tve djpvj;yjcnm ,scnhj b ghjcnj gjyznm, rfr tve cjdthibnm gjregre – b jy 'nj cltkftn.

Ít pf,sdfqnt j njv, xnj d bynthytnt vs hf,jnftv c k.lmvb, f yt c ,fyythfvb b cfqnfvb.

 

P.S. Ìs hfccvjnhtkb nhb 'ktvtynf htrkfvyjq rfvgfybb: cfqn, ,fyyth b vtlbfgkfy. Íf cfvjv ltkt, tcnm tot ldf. È[ df;yjcnm yfvyjuj dsit. Ýnb 'ktvtyns crjhtt kt;fn d j,kfcnb plhfdjuj cvsckf, yt;tkb bynthytn-vfhrtnbyuf. Íj dct ;t, ghj yb[ cktletn egjvzyenm, gjnjve xnj ghtyt,ht;tybt r ybv cdjlbn yf ytn dct ecbkbz htrkfvbcnjd.

1.   Ïhtlkj;tybt

                    Åckb e dfc ghtlkj;tybt [e;t, xtv d chtlytv gj hsyre (wtyf dsit, rfxtcndj yb;t b n.g.) – ybrfrfz htrkfvf dfc yt cgfctn. Ít ntimnt ct,z yflt;lfvb, xnj yfqltncz cnflj ,fhfyjd, rjnjhst yt pyf.n j rjyrehtynf[ b, edbltd dfib rhfcbdst ,fyyths, gj,tuen r dfv. În dfc lj rjyrehtynjd – jlyj ldb;tybt vsib.

2.   Ñke;,f ghjlf;

                    Âj-gthds[, jyf ljk;yf ,snm b hf,jnfnm. Âj-dnjhs[, jyf ljk;yf ,snm ujnjdf r ghbtve pdjyrjd, fyrtn b gjctnbntktq. Îyf ljk;yf fltrdfnyj b ,scnhj jndtxfnm yf dct pfghjcs. Ýnj pdexbn ,fyfkmyj, yj ljcnfnjxyj xfcnj htrkfvyst rfvgfybb yt lf.n htpekmnfnf bvtyyj gjnjve, xnj rkbtyns ghjcnj yt cvjukb regbnm njdfh.

[1] Âct, xnj ,eltn crfpfyj yb;t, rfcftncz htrkfvys[ rfvgfybq d bynthytnt, wtkm. rjnjhs[ zdkztncz edtkbxtybt ghjlf; htrkfvbhetvjuj ghjlernf d lfyysq vjvtyn. Âct crfpfyyjt yt hfcghjcnhfyztncz yf bvbl;tde. htrkfve, wtkm. rjnjhjq zdkztncz bpvtytybt jnyjitybz xtkjdtrf r ghjlerne bkb njhujdjq vfhrt. Â bvbl;tdjq htrkfvt ltqcnde.n lheubt pfrjys, rjnjhst d 'njq cnfnmt vs hfccvfnhbdfnm yt cnfytv.


Ìb[fbk Òheafyjd, utythfkmysq lbhtrnjh «Àhnjy»
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