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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Óghfdktybt dybvfybtv felbnjhbb – 'nj yt hfpdtibdfybt
rhfcbds[ ,fyythjd yf bpdtcnys[ cfqnf[. Ít cnhtvktybt yf gthde. cnhjxre
d gjbcrjdjq dslfxt k.,jq wtyjq. Ít djqyf cnfdjr d rjyntrcnf[ gjl
kjpeyujv «Âct dj bvz gj,tls!» Íe;yj gthtcnfnm levfnm j ,fyythf[ b
cfqnf[, yfxfd levfnm j, felbnjhbb, r rjnjhjq ds j,hfoftntcm. Çflfqntcm
djghjcjv, rfr d hfvrf[ juhfybxtyyjuj ,.l;tnf gjkexbnm vfrcbvfkmyjt
xbckj rkbtynjd. Ýnj gjvj;tn ds,hfnm jgnbvfkmyst vtnjls ghjldb;tybz. Íf
jcyjdt gjyznys[ wbah[1].
Ïjl eghfdktybtv felbnjhbtq gjybvftncz eghfdktybt
dybvfybtv xtkjdtrf, tuj ldb;tybtv jn njq njxrb, ult ds tuj dcnhtnbkb,
lj dfituj ghjlfdwf. Âs ljk;ys dscnhjbnm genm, gj rjnjhjve gjntywbfkmysq
gjnht,bntkm gjqltn r gjregrt, ghjkj;bnm ljhjue, c rjnjhjq jy yt pf[jxtn
eqnb, nj tcnm, yfcrjkmrj 'nj djpvj;yj – eghfdkznm tuj gjdtltybtv
rfrjt-nj dhtvz.
Åcnm ytcrjkmrj rhfqyt df;ys[ 'ktvtynjd htrkfvyjq rfvgfybb d bynthytnt, rjnjhst gjvjuen dfv d 'njv:
• Ñfqn htrkfvbhetvjuj ghjlernf;
• Áfyyth, htrkfvyjt j,]zdktybt;
• Ìtlbfgkfy.
Ïhfrnbrf gjrfpsdftn, xnj ,jkmit dctuj dhtvtyb
htrkfvjlfntkm nhfnbn yf endth;ltybt ,fyythf. Ïhbxtv, yt yf hfphf,jnre
cenb htrkfvyjuj ghtlkj;tybz, f yf 'ktvtyns jajhvktybz. Átcrjytxyst
ghfdrb, gthtrhfibdfybz, eckj;ytybt fybvfwbb b n.g. – ltqcndbz, rjnjhst
d kexitv ckexft ybrfr yt gjdkbz.n yf ecgt[ rfvgfybb. À d [elitv –
cybpzn tt 'aatrnbdyjcnm. Ïhb 'njv cfqne ghjlernf j,sxyj yt eltkz.n
dybvfybz djdct. À dtlm bvtyyj cfqn zdkztncz ukfdysv htrkfvysv yjcbntktv.
I. Ñfqn ghjlernf
Ñfqn – 'nj nfrjq ;t htrkfvysq yjcbntkm, rfr b ,fyyth. Òjkmrj tuj wtyyjcnm lkz ecgt[f rfvgfybb ytchfdybvj dsit.
Åckb dpznm cnfylfhnye. ajhveke djpltqcndbz htrkfvs yf
gjnht,bntkz AIDA b ghbvtybnm tt r htrkfvt d bynthytnt, nj gjkexbncz
nfrfz rfhnbyf:
A (dybvfybt) |
Áfyyth |
I (bynthtc) |
Áfyyth |
D (;tkfybt) |
Ñfqn |
A (ltqcndbt) |
Ñfqn |
Ïhjlftn yt ,fyyth, ghjlftn cfqn. Èvtyyj yf cfqnt
xtkjdtr gjkexftn dc. ytj,[jlbve. byajhvfwb. j ghjlernt b ghbybvftn
htitybt j gjregrt. È gjxtve-nj j cfqnt ghb ghjdtltybb htrkfvyjq
rfvgfybb levf.n vtymit dctuj. ×fot dctuj, rkbryed gj ,fyythe, xtkjdtr
gjgflftn yf ukfdye. cnhfybwe, f pfntv… jy ljk;ty cfv ljuflfnmcz, relf
blnb lfkmit.
Äkz ecgt[f htrkfvyjq rfvgfybb nht,etncz d gthde.
jxthtlm gjlujnjdbnm cfqn. Ïjxtve d gthde.? Ïjnjve xnj yf cfqn t;tlytdyj
ghb[jlbn vyjuj dfib[ gjntywbfkmys[ rkbtynjd b ,tpj dczrjq htrkfvs.
Ócbkbz gj uhfvjnyjve ghtlcnfdktyb. htrkfvyjuj ghtlkj;tybz yf cfqnt
yfxyen ghbyjcbnm gkjls e;t njulf, rjulf ds tot ,eltnt hf,jnfnm yfl
,fyythjv b vtlbfgkfyjv.
Êfr cfqn ljk;ty ,snm gjlujnjdkty r htrkfvyjq rfvgfybb?
1. Ítj,[jlbvj gjlujnjdbnm cnhfybwe, yf rjnjhe.
gjkmpjdfntkm ,eltn gjgflfnm c ,fyythf. Ít pf,sdfqnt, xnj ,fyyth – 'nj
pfujkjdjr dfitq htrkfvs, f cfqn – tt ntrcn. Èysvb ckjdfvb, tckb yf
,fyytht ujdjhbncz j crblrt, nj yf cnhfybwt, relf ghbdtk ,fyyth, ljk;ty
,snm ntrcn, gjzcyz.obq dct eckjdbz 'njq frwbb.
2. Ñnhfybwf, yf rjnjhe. gjgfk gjkmpjdfntkm, ljk;yf
lfdfnm djpvj;yjcnm ,scnhj b ghjcnj gjkexbnm k.,e. ljgjkybntkmye.
byajhvfwb., rjnjhfz vj;tn gjnht,jdfnmcz lkz ghbyznbz htitybz j gjregrt.
Òt[ybxtcrbt [fhfrnthbcnbrb njdfhf, jnpsds gjregfntktq, ge,kbrfwbb d
ghtcct, ajnjuhfabb b n.g. Ïjlevfqnt, xnj tve ye;yj pyfnm, xnj,s cltkfnm
ds,jh d dfie gjkmpe.
3. Âct cnhfybws, pfltqcndjdfyyst d hf,jnt c gjctnbntktv
d [jlt rfvgfybb (cnhfybwf ghjlernf b dct dcgjvjufntkmyst), ljk;ys
gj,e;lfnm xtkjdtrf r ltqcndb.. Êf;lfz bp yb[ ljk;yf pfrfyxbdfnmcz
ghtlkj;tybtv gjpdjybnm, c erfpfybtv ntktajyf b dhtvtyb tuj hf,jns,
ghtlkj;tybtv pfgjkybnm fyrtne, yfgbcfnm gbcmvj bkb k.,sv lheubv
cgjcj,jv dsqnb yf cdzpm c dfibv ghjlfdwjv. Åcntcndtyyj, ccskrb yf dct
'nb ajhvs cdzpb ljk;ys ,snm nen ;t, gjl herjq.
Òtgthm cfvjt ukfdyjt! Âct, xnj jgbcfyj dsit, ljk;yj ghtlcnfdkznm cj,jq genm, rjnjhsq dtltn gjctnbntkz r rjynfrne c ghjlfdwjv.
Î,obq ghbywbg gjlujnjdrb cfqnf r htrkfvyjq rfvgfybb
pfrk.xftncz d njv, xnj dfv ye;yj cltkfnm pyfrjvcndj c dfibv
ghtlkj;tybtv elj,ysv lkz gjctnbntkz. Îy yt ljk;ty pflevsdfnmcz, relf
gjqnb lfkmit, ult yfqnb dfib ntktajys, rfr yfqnb dfi jabc. Âs ljk;ys
levfnm j gjctnbntkt b ghtldjc[bofnm dct tuj gjnht,yjcnb. Âs ljk;ys
dtcnb gjnht,bntkz jn ,fyythf lj ghjlfdwf, yb yf ctreyle yt jcnfdkzz tuj
,tp dybvfybz.
Ít yflj gjkfufnmcz yf nj, xnj xtkjdtr cfv ljuflftncz,
xnj d vty. tcnm hfpltk «Êjynfrns», f d rfnfkjut tcnm ,jktt gjkyfz
byajhvfwbz j ghjlernt. Ít pfcnfdkzqnt xtkjdtrf levfnm b uflfnm. Äfqnt
nj, xnj tve ye;yj, d njv vtcnt, ult 'nf gjnht,yjcnm vj;tn djpybryenm.
II. Áfyyth
Î,sxyj 'njve 'ktvtyne eltkztncz ,jkmit dctuj dybvfybz.
È ghbxbys 'njuj, yf vjq dpukzl, xbcnj gcb[jkjubxtcrbt. Âj-gthds[, d
,jkmibycndt bp yfc ;bdtn [elj;ybr. È ythtfkbpjdfyyfz d gjdctlytdyjq
;bpyb gjnht,yjcnm ndjhbnm yf[jlbn cdjq ds[jl d cjplfybb htrkfvs.
Èvtyyj jyf pfnzubdftn ghjwtcc. Èvtyyj pltcm rhjtncz
ghbxbyf njuj, xnj ,jkmibycndj lbpfqythjd ytyfdblbn ltkfnm ,fyyths.
Èvtyyj gj'njve jxtym vyjubt htrkfvyst rfvgfybb yt'aatrnbdys. Âtlm jlby
bp htrkfvys[ yjcbntktq ghb tuj ghjbpdjlcndt hfccvfnhbdfkcz yt rfr
enbkbnfhysq bycnhevtyn c rhfqyt ytpyfxbntkmysv chjrjv ;bpyb, f rfr
[elj;tcndtyyjt ghjbpdtltybt.
 htpekmnfnt d ctnb gjzdkz.ncz rhfcbdst ,fyyths c
,jufnjq vekmnbgkbrfwbtq, cvsck gjzdktybz rjnjhs[ jcnftncz pfuflrjq.
Ïjnjve xnj dszdbnm pf 'nbv ltrjhjv cj,cndtyyj htrkfvyjt ghtlkj;tybt
pfxfcne. yt ghtlcnfdkztncz djpvj;ysv.
Ïjxtve nfr ghjbc[jlbn? Ïjnjve xnj ghb ghjbpdjlcndt
,fyythf levf.n yt j gjnht,bntkt, f j ct,t. Î njv, yfcrjkmrj rhenj ,eltn
dsukzltnm htrkfvf, rfr dct lhepmz gjpdjyzn b crf;en: «Êhfcjnf!»
Îlyfrj ltrjh ljk;ty njkmrj gjvjufnm djcghbznb.
cjlth;fybz, f yt pfckjyznm tuj. Â bynthytnt 'nj tot ,jktt df;yj. Ïjnjve
xnj bynthytn – chtlf rhfqyt ,scnhjuj gjnht,ktybz byajhvfwbb. Ë.lb yt
xbnf.n cnhfybws – jyb b[ ghjcvfnhbdf.n.
 xtv jnkbxbt dfituj ,fyythf lkz dfc b ghjcnjuj
gjctnbntkz cfqnf? Â njv, xnj ds yf ,fyyth cvjnhbnt, f jy – ytn! Êjulf
ds endth;lftnt ,fyyth, yf dfitv 'rhfyt rhjvt ytuj ytn ybxtuj. À
gjctnbntkm ghbitk d bynthytn pf byajhvfwbtq, j,otybtv, hfpdktxtybzvb.
Îy rjywtynhbhetn cdjt dybvfybt ult eujlyj, njkmrj yt yf htrkfvt.
Êfrbv ljk;ty ,snm ,fyyth
Áfyyth ljk;ty jxtym ,scnhj b xtnrj ljytcnb lj
gjctnbntkz nj, xnj tve ghtlkfuf.n. Åckb 'nj nj, d xtv xtkjdtr
pfbynthtcjdfy, jy gthtrk.xbn cdjt dybvfybt yf ,fyyth. Åckb ;t htrkfvyjt
ghtlkj;tybt xtkjdtre yt bynthtcyj, ybrfrbt e[bohtybz d j,kfcnb lbpfqyf
dfv yt gjvjuen.
Ëexibv ghbvthjv njuj, rfrbv ljk;ty ,snm ,fyyth, vj;tn
cke;bnm rjyntrcnyfz htrkfvf. Ìfkj rjve ghbltn d ujkjde gbcfnm
pfufljxyst b rhfcbdst j,]zdktybz d «ßyltrc. Äbhtrnt». Òfv dct
j,]zdktybz jnkbxf.ncz vfrcbvfkmyjq rjyrhtnbrjq. Âj-gthds[, rjkbxtcndj
cbvdjkjd juhfybxtyj. Âj-dnjhs[, ghb j,bkbb rjyrhtnys[ b gjyznys[
ghtlkj;tybq rjyrehtynjd dfit pfvsckjdfnjt j,]zdktybt ghjcnj dsrk.xfn pf
ybprbq jnrkbr. Çltcm bcreccndtyyst juhfybxtybz pfcnfdkz.n yfc ltkfnm
j,]zdktybz ,jktt 'aatrnbdysvb.
Ïhb ghjbpdjlcndt ,fyythjd lkz ghjlf.otq htrkfvyjq
rfvgfybb cktletn herjdjlcndjdfnmcz ntvb ;t ghbywbgfvb, rjnjhst hf,jnf.n
d rjyntrcnyjq htrkfvt.
III. Ìtlbfgkfy
Ñfqn b ,fyyth – 'nj chtlcndj hf,jns c felbnjhbtq. Íj
cyfxfkf 'ne felbnjhb. ye;yj yfqnb. Äkz 'njuj vs vj;tv djcgjkmpjdfnmcz
ytcrjkmrbvb j,otbpdtcnysvb chtlcndfvb:
• gjbcrjdfz jgnbvbpfwbz;
• rjyntrcnyfz htrkfvf;
• ,fyythyfz htrkfvf.
Ïthdsq 'nfg vtlbfgkfybhjdfybz – ds,jh vt;le 'nbvb
genzvb ghbdktxtybz felbnjhbb. È ds,jh 'njn yt dctulf jxtdblty. Ñktletn
ghfdbkmyj jwtybdfnm 'aatrnbdyjcnm rf;ljuj htrkfvyjuj rfyfkf.
Êfr ghfdbkmyj jwtybdfnm hfpkbxyst rfyfks ghbdktxtybz felbnjhbb
Ötkm hfpvtotybz htrkfvs – ghbdktxtybt felbnjhbb yf cfqn
htrkfvbhetvjuj ghjlernf. Ìs gjvybv, xnj ghjlftn yt ,fyyth bkb
j,]zdktybt – ghjlftn cfqn. Çyfxbn, tlbycndtyysv ghfdbkmysv gfhfvtnhjv
jwtyrb 'aatrnbdyjcnb htrkfvyjuj rfyfkf zdkztncz cnjbvjcnm ghbdktxtybz
gjctnbntkz yf cfqn.
Êfr 'nj jwtybnm? Â ckexft c rjyntrcnyjq b ,fyythyjq
htrkfvjq dct ljcnfnjxyj ghjcnj. Àyfkbp cnfnbcnbrb cfqnf gjrf;tn dfv,
crjkmrj xtkjdtr ghbikj c rjyntrcnjd, crjkmrj c ,fyythjd. Ätktybtv
pfnhfn yf 'nj xbckj ds gjkexbnt bcrjvjt.
Ïjvybnt, xnj kexit fyfkbpbhjdfnm bvtyyj gjctnbntktq yf
cfqnt, f yt rkbrb gj ,fyythe. Ýnj hfpyst dtob. Êkbrjd gj ,fyythe gjxnb
dctulf ,jkmit, xtv rjkbxtcndj htfkmys[ gjctnbntktq cfqnf c njuj ;t
,fyythf.
1) Ïjbcrjdfz jgnbvbpfwbz
Ñ gjvjom. fyfkbpf 'njuj gjrfpfntkz vj;yj gjyznm, rfrjdf
cnjbvjcnm ghbdktxtybz felbnjhbb chtlcndfvb gjbcrjdjq jgnbvbpfwbb. Ýne
cnjbvjcnm ckj;ytt ghtlcrfpfnm, yj vj;yj bpvthbnm e;t d [jlt hf,jns c
jgnbvbpfnjhjv.
Çfabrcbheqnt xbckj gjctnbntktq, ghb[jlzob[ yf dfi cfqn
c gjbcrf, lj yfxfkf hf,jn gj jgnbvbpfwbb. ×thtp ldf-nhb vtczwf bpvthmnt
cyjdf, yfqlbnt hfpybwe b gjltkbnt yf ytt t;tvtczxyst pfnhfns. Åckb 'nf
wbahf dsit njq, rjnjhe. dfv lftn rjyntrcnyfz htrkfvf gj ntv ;t
pfghjcfv, tcnm gjdjl pflevfnmcz. Åckb jyf dsit, xtv cnjbvjcnm gj
,fyythyjq htrkfvt, jgkfxbdfnm jgnbvbpfwb. njxyj yt cktletn.
Ïthtl yfxfkjv hf,jn gj jgnbvbpfwbb ds vj;tnt pflfnm
bcgjkybntk. djghjc: yf crjkmrj xtkjdtr, gj tuj jwtyrfv, edtkbxbncz
gjctoftvjcnm cfqnf d vtczw. Ècgjkmpeqnt 'ne wbahe lkz ghjuyjpjd. Íj
gjvybnt, xnj 'nj jwtyjxyfz byajhvfwbz. Çyfybt rjkbxtcndf pfghjcjd d
gjbcrjdjq cbcntvt yt gjpdjkztn njxyj jghtltkbnm, crjkmrj k.ltq gthtqltn
yf cfqn c njq bkb byjq gjpbwbb.
Ïj pyfxbntkmyjve xbcke vfccjds[ pfghjcjd jgnbvbpfwbz
zdkztncz cfvsv dsujlysv chtlcndjv ghbdktxtybz felbnjhbb. Íj ds dctulf
ljk;ys xtnrj pyfnm, dj xnj dfv j,[jlbncz ghbdktxtybt gjctnbntkz.
2) Êjyntrcnyfz htrkfvf
 jnkbxbt jn jgnbvbpfwbb, d rjyntrcnyjq htrkfvt
;tkftvjt vtcnj ds vj;tnt gjkexbnm pf dgjkyt gjyznyst ltymub. ß
htrjvtyle. dctv yfxbyfnm htrkfvye. frnbdyjcnm d bynthytnt bvtyyj c
rjyntrcnyjq htrkfvs.
Êjyntrcnyfz htrkfvf lftn djpvj;yjcnm ufhfynbhjdfyyjuj
ljcnegf r felbnjhbb, zdyj ghjzdkz.otq bynthtc r njve, xnj ds ghjlftnt.
Âs njxyj pyftnt, pf xnj gkfnbnt.
Ñnjbvjcnm ghbdktxtybz felbnjhbb d rjyntrcnyjq htrkfvt
dctulf yb;t, xtv d ,fyythyjq. Åcntcndtyyj, pf bcrk.xtybtv ckexftd
yfxfkf «cgjhnbdys[ cjcnzpfybq» pf ghfdj edbltnm ct,z dsit rjyrehtynf
k.,jq wtyjq. ß dbltk cnjbvjcnm rkbrf 10 ljkkfhjd cj,cndtyysvb ukfpfvb,
z cksifk j cnjbvjcnb gtht[jlf d 120 ljkkfhjd – 'nj e;t gjkyjt ,tpevbt.
Òfv, ult wtyf ,skf $10, dnjhjt vtcnj cnjbkj $4, f nhtnmt – 70 wtynjd.
Ïhbxtv e gthds[ lde[ «cgjhncvtyjd» jxtym xfcnj pfrfyxbdfkbcm ltymub, b
nhtnbq cnfyjdbkcz gthdsv. Ïhb 'njv z edthty, xnj rjkbxtcndj
ghbdktxtyyjq felbnjhbb e nhtnmtuj ,skj yt cbkmyj vtymit. Çfnj pfnhfns
yb;t yf gjhzljr, f, cktljdfntkmyj, b ghb,skm dsit.
Êjyntrcnyfz htrkfvf, ghb hfpevyjv tt bcgjkmpjdfybb,
zdkztncz yfb,jktt 'aatrnbdysv rfyfkjv ghbdktxtybz felbnjhbb. Òen tcnm
gjyznysq htpekmnfn, d jnkbxbt jn jgnbvbpfwbb.
3) Áfyythyfz htrkfvf
Êfpfkjcm ,s, rjyntrcnyfz htrkfvf – bltfkmysq bycnhevtyn, b vj;yj bcgjkmpjdfnm njkmrj tuj. Íj 'nj yt nfr.
Äjcnfnjxyj ,scnhj yfcnftn vjvtyn, rjulf edtkbxtybt
,.l;tnf yf rjyntrcn yt ghbdtltn r fltrdfnyjve edtkbxtyb. xbckf
gjctnbntktq. Ðjcn pfnhfn ,eltn edtkbxbdfnm cnjbvjcnm ghbdktxtybz
gjctnbntktq, yj yt crf;tncz yf b[ rjkbxtcndt.
Ýnj pyfxbn, xnj ds j[dfnbkb ghfrnbxtcrb dc. boeoe.
felbnjhb.. È tckb dfv ye;yj lfkmytqitt edtkbxtybt ghjlf; – bobnt yjdst
rfyfks. Âfv ye;yj j[dfnbnm nt[, rnj yt botn njdfh gthtl tuj gjregrjq. È
nfrb[ k.ltq jxtym vyjuj.
Çfxtv ye;ys ,fyyths, tckb rjyntrcnyfz htrkfvf 'aatrnbdytt?
Íb;t lfyf lbfuhfvvf, rjnjhfz cjcnfdktyf yf jcyjdt
cevvfhyjq cnfnbcnbrb ytcrjkmrb[ rhegys[ cfqnjd. Âct jyb ljcnfnjxyj
[jhjij jgnbvbpbhjdfys gjl gjbcr. Âct bcgjkmpe.n rjyntrcnye. htrkfve d
vfrcbvfkmyj djpvj;yjv j,]tvt. È dct hfpvtof.n jxtym frnbdyj ,fyythye.
htrkfve. Äkz fyfkbpf ,sk dpzn jlby vtczw. Ñevvfhyfz felbnjhbz pf gthbjl
398 174 eybrfkmys[ gjctnbntktq.
Êfr dblyj bp ghtlcnfdktyyjq lbfuhfvvs, chtlcndfvb
rjyntrcnyjq htrkfvs b gjbcrjdjq jgnbvbpfwbb elfkjcm ghbdktxm njkmrj 35%
bp dctq felbnjhbb ghjtrnjd. Ñhtlcndfvb ;t ,fyythyjq htrkfvs – 52%.
Êjytxyj, cnjbvjcnm ghbdktxtybz felbnjhbb ,fyythfvb d
ytcrjkmrj hfp dsit njuj ;t gjrfpfntkz d rjyntrcnyjq htrkfvt. Îlyfrj
cnjbvjcnm ghbdktxtybz gjregfntkz (nen fyfkbpbhetncz xbckj nt[, rnj
cjdthibk gjregre) gj ,fyythyjq htrkfvt d ytcrjkmrj hfp yb;t njuj ;t
gjrfpfntkz lkz ghtccs. Ïhb chfdytybb c lheubvb vfcc-vtlbf 'nf hfpybwf
tot ,jktt pyfxbntkmyf.
Åckb dfituj ,.l;tnf [dfnftn njkmrj yf rjyntrcnye. htrkfve –
jcnfdfqntcm nfv, ,fyyths dfv yt ye;ys. Íj, tckb ds e;t bcgjkmpjdfkb dct
djpvj;yjcnb gjbcrjdjuj ghjldb;tybz b [jnbnt lj,bnmcz lfkmytqituj hjcnf
ghjlf; – dfv ye;yf ,fyythyfz htrkfvf.
Âs,jh htrkfvys[ gkjofljr
Êfr jceotcndkztncz 'njn ds,jh xfot dctuj?
Ïthdsq gfhfvtnh jn,jhf – kbxyjt jnyjitybt htrkfvjlfntkz
r cfqne. Åckb htrkfvjlfntkm yt pyfrjv c cfqnjv, tckb cfqn htrkfvjlfntk.
kbxyj yt yhfdbncz – bp vtlbfgkfyf tuj dsrblsdf.n. Ânjhjq gfhfvtnh
jn,jhf – crblrf. Äkz vtyz dctulf ,skj pfuflrjq, gjxtve k.lb cvjnhzn yt
yf wtye, f yf crblre.
Íb njn, yb lheujq gfhfvtnh yt bvttn jnyjitybz r
uhfvjnyjve vtlbfgkfybhjdfyb.. Íhfdbncz / yt yhfdbncz – 'nj djj,ot
bpvthtyb. yt gjllftncz. Ñrblrf ;t yt ujdjhbn yb j xtv.
Íf xnj ye;yj cvjnhtnm ghb ds,jht cfqnf?
 bltfkt, tckb nfrfz byajhvfwbz tcnm, yf cnjbvjcnm
ghbdktxtybz rfxtcndtyyjuj gjctnbntkz (yfghbvth, njuj, rnj ghjcvjnhtk
,jktt lde[ cnhfybw, f yt eitk chfpe).
Åckb byajhvfwbb ytn, nj jwtybdfnm ye;yj cnjbvjcnm ghbdktxtybz ghjcnjuj gjctnbntkz.
Åckb b nfrbt lfyyst gjkexbnm yt elftncz, nj ye;yj
cvjnhtnm [jnz ,s yf cnjbvjcnm gtht[jlf c ,fyythf yf lfyyjv cfqnt.
Ýnj-nj dctulf vj;yj gjcxbnfnm yf jcyjdt ghjuyjpf rjkbxtcndf gjrfpjd b
CTR.
Î,hfnbnt dybvfybt, xnj rk.xtdjt ckjdj dj dct[ ghbdtltyys[ vtnjlf[ jwtyrb – 'nj wtyf.
Ítkmpz chfdybdfnm CTR lde[ cfqnjd, gjnjve xnj 'nj yt ujdjhbn yb j xtv.
Íf cfqnt c ,jktt ybprbv CTR dgjkyt vj;tn ,snm yb;t b cnjbvjcnm
ghbdktxtybz gjctnbntkz.
Èltfkmysv bcnjxybrjv lfyys[ lkz gkfybhjdfybz htrkfvyjq
rfvgfybb zdkztncz dfif ;t htrkfvyfz rfvgfybz, ghjdtltyyfz hfymit.
Èvtyyj bp ytt vj;yj gjkexbnm kexibq gjrfpfntkm lkz fyfkbpf – cnjbvjcnm
rfxtcndtyyjuj gjctnbntkz.
×nj gjybvfnm gjl rfxtcndtyysv gjctnbntktv, pfdbcbn jn
dfc. ×fot dctuj, 'nj cnjbvjcnm ghbdktxtybz xtkjdtrf, rjnjhsq ghjcvjnhtk
yf cfqnt ldt b ,jktt cnhfybw. Òj tcnm, yt eitk chfpe, f ghjzdbk bynthtc
r htrkfvbhetvjve ghjlerne. Åckb cfqn ghtlgjkfuftn d rfxtcndt ltqcndbz
pfgjkytybt rfrjq-kb,j fyrtns – vj;yj cxbnfnm cnjbvjcnm ghbdktxtybz
gjctnbntkz, pfgjkybdituj fyrtne. Â k.,jv ckexft, gjkexbnm nfrbt lfyyst
ds vj;tnt njkmrj bp cj,cndtyyjuj jgsnf.
Êjulf rj vyt ghb[jlbn yjdsq rkbtyn, z yfcnfbdf. yf
cyb;tybb ,.l;tnf gthdjq htrkfvyjq rfvgfybb lj ytj,[jlbvjuj vbybvevf lkz
njuj, xnj,s ghjdthbnm, rfr lkz ytuj ,elen hf,jnfnm cfqns.
 gthde. rfvgfyb. drk.xf.ncz dct gkjoflrb, rjnjhst, yf
vjq dpukzl, ljk;ys chf,jnfnm. Íj ,thtncz vbybvfkmysq j,]tv hfpvtotybz.
Ïjnjve xnj ukfdyfz wtkm gthdjq rfvgfybb – gjkexbnm lfyyst gj cnjbvjcnb
rfxtcndtyyjuj gjctnbntkz. Åcntcndtyyj, nfrfz rfvgfybz nj;t ghbdjlbn
gjctnbntktq yf cfqn b edtkbxbdftn ghjlf;b. Íj nfr rfr jyf bltn c
vbybvfkmyj djpvj;ysv ,.l;tnjv b ljcnfnjxyj rjhjnrjt dhtvz, tt dkbzybt
yf ghjlf;b ytpyfxbntkmyj.
Ïjckt gjkextybz lfyys[ gj cnjbvjcnb ghbdktxtybz
rfxtcndtyyjuj gjctnbntkz c rf;ljuj cfqnf, bp gkfyf cktle.otq rfvgfybb
dsrblsdf.ncz nt gkjoflrb, rjnjhst chf,jnfkb pyfxbntkmyj [e;t chtlytuj
gjrfpfntkz.
Äfktt ,.l;tn gjcntgtyyj edtkbxbdftncz. Ïjckt rf;ljq
rfvgfybb ghjdjlbncz hfcxtn cnjbvjcnb rfxtcndtyyjuj gjctnbntkz gj
rf;ljve cfqne. Âct, xnj gthtcnftn hf,jnfnm, ds,hfcsdftncz. Âct yjdst
cfqns ghj[jlzn nfre. ;t ghjwtlehe ghjdthrb.
×fcnj ghb gkfybhjdfybb ,jkmie. hjkm buhftn kbxyjt
jnyjitybt r njve bkb byjve cfqne. Íj gkfybhjdfybt ljk;yj dtcnbcm njkmrj
yf jcyjdt wbah! Âfif wtktdfz felbnjhbz tcnm ghfrnbxtcrb yf k.,jv cfqnt,
b dfc ljk;yf bynthtcjdfnm yt tt ljkz d j,otq felbnjhbb cfqnf, f
cnjbvjcnm tt ghbdktxtybz. Íf hfpdktrfntkmyjv cfqnt ljkz
,bpytc-felbnjhbb vj;tn ,snm d gznm hfp yb;t, xtv yf bpdtcnyjv yjdjcnyjv
htcehct. Íj tckb wtyf hfpvtotybz htrkfvs ,eltn yb;t d ctvm hfp, nj
cnjbvjcnm ghbdktxtybz 'njq felbnjhbb pltcm dsujlytt. À pyfxbn,
bcgjkmpjdfybt hfpdktrfntkmyjuj cfqnf ,eltn ,jktt j,jcyjdfyyj. ×nj ,s yb
ujdjhbkb dfv 'vjwbb yf 'njn cxtn.
Ìtlbfgkfybhjdfybt – 'nj xbcnfz vfntvfnbrf. Âsujlytt nj,
xnj cnjbn ltitdkt. È dfit kbxyjt jnyjitybt r htrkfvysv gkjoflrfv yt
vtyztn htfkmyjuj gjkj;tybz ltk.
ß gkfybhe. ltcznrb rfvgfybq t;tvtczxyj. È lkz njuj
xnj,s bcrk.xbnm kbxyst ghtlgjxntybz, z ghjcnj crhsdf. yfpdfybz cfqnjd d
nf,kbwt vtlbfgkfyf. ß gkfybhe. yf jcyjdt wbah d rjkjyrt «Ñnjbvjcnm
rfxtcndtyyjuj gjctnbntkz», yfxbyfz hfcghtltktybt ,.l;tnf c nt[
gkjofljr, yf rjnjhs[ 'njn gjrfpfntkm yb;t.
Ïj vtht njuj rfr pfrfyxbdf.ncz vtcnf yf yfb,jktt
'aatrnbdys[ cfqnf[, z ,the yjdst gjpbwbb, gjrf 'nj gjpdjkztn ,.l;tn.
Òfr gjkexftncz gkfy, cjcnfdktyysq yf jcyjdt cnfnbcnbxtcrb[ lfyys[ b
kbityys[ dkbzybz kbxys[ ghbdzpfyyjcntq.
Êjytxyj, d vjtq nf,kbwt ytn cfqnjd, yf rjnjhs[ z yt
hfpvtcnbk ,s htrkfve cdjb[ rkbtynjd yb ghb rfrb[ gjrfpfntkz[
'aatrnbdyjcnb. Òfr xnj hbcr gjdhtlbnm bvbl;e rkbtynjd ghb nfrjv
gkfybhjdfybb jncencndetn.
Ðtp.vt
Äkz njuj xnj,s dfif htrkfvf cnfkf 'aatrnbdyjq, ye;yj
gthtcnfnm levfnm j cj,cndtyys[ ghtlgjxntybz[ b yfxfnm levfnm j nt[
k.lz[, r rjnjhsv ds j,hfoftntcm. Äevfqnt yt j, f,cnhfrnyjq felbnjhbb, f j rjyrhtnyjv xtkjdtrt, rjnjhjve ye;yj nj, xnj ds ghjlftnt.
Ífqlbnt nt cfqns, ghbdktxtybt pfbynthtcjdfyyjq felbnjhbb c rjnjhs[ yfbvtytt pfnhfnyj, b ds gjkexbnt pyfxbntkmyj ,jkmit rkbtynjd.
Ñltkfqnt dct lkz njuj, xnj,s pfbynthtcjdfyysq xtkjdtr
ghb ,tukjv dpukzlt yf ,fyyth gjyzk, xnj ds ghtlkfuftnt – b jy gjqltn yf
dfi cfqn.
Ñltkfqnt nfr, xnj,s jy ,scnhj b elj,yj cvju gjkexbnm
dc. byajhvfwb., rjnjhfz ytj,[jlbvf lkz ghbyznbz htitybz j gjregrt – b
jy ghbvtn 'nj htitybt.
Äfqnt tve djpvj;yjcnm ,scnhj b ghjcnj gjyznm, rfr tve cjdthibnm gjregre – b jy 'nj cltkftn.
Ít pf,sdfqnt j njv, xnj d bynthytnt vs hf,jnftv c k.lmvb, f yt c ,fyythfvb b cfqnfvb.
P.S. Ìs hfccvjnhtkb nhb 'ktvtynf htrkfvyjq rfvgfybb:
cfqn, ,fyyth b vtlbfgkfy. Íf cfvjv ltkt, tcnm tot ldf. È[ df;yjcnm
yfvyjuj dsit. Ýnb 'ktvtyns crjhtt kt;fn d j,kfcnb plhfdjuj cvsckf,
yt;tkb bynthytn-vfhrtnbyuf. Íj dct ;t, ghj yb[ cktletn egjvzyenm,
gjnjve xnj ghtyt,ht;tybt r ybv cdjlbn yf ytn dct ecbkbz htrkfvbcnjd.
1. Ïhtlkj;tybt
Åckb e dfc ghtlkj;tybt [e;t, xtv d chtlytv gj hsyre
(wtyf dsit, rfxtcndj yb;t b n.g.) – ybrfrfz htrkfvf dfc yt cgfctn. Ít
ntimnt ct,z yflt;lfvb, xnj yfqltncz cnflj ,fhfyjd, rjnjhst yt pyf.n j
rjyrehtynf[ b, edbltd dfib rhfcbdst ,fyyths, gj,tuen r dfv. În dfc lj
rjyrehtynjd – jlyj ldb;tybt vsib.
2. Ñke;,f ghjlf;
Âj-gthds[, jyf ljk;yf ,snm b hf,jnfnm. Âj-dnjhs[,
jyf ljk;yf ,snm ujnjdf r ghbtve pdjyrjd, fyrtn b gjctnbntktq. Îyf
ljk;yf fltrdfnyj b ,scnhj jndtxfnm yf dct pfghjcs. Ýnj pdexbn ,fyfkmyj,
yj ljcnfnjxyj xfcnj htrkfvyst rfvgfybb yt lf.n htpekmnfnf bvtyyj
gjnjve, xnj rkbtyns ghjcnj yt cvjukb regbnm njdfh.
[1] Âct, xnj ,eltn crfpfyj yb;t, rfcftncz htrkfvys[
rfvgfybq d bynthytnt, wtkm. rjnjhs[ zdkztncz edtkbxtybt ghjlf;
htrkfvbhetvjuj ghjlernf d lfyysq vjvtyn. Âct crfpfyyjt yt
hfcghjcnhfyztncz yf bvbl;tde. htrkfve, wtkm. rjnjhjq zdkztncz bpvtytybt
jnyjitybz xtkjdtrf r ghjlerne bkb njhujdjq vfhrt. Â bvbl;tdjq htrkfvt
ltqcnde.n lheubt pfrjys, rjnjhst d 'njq cnfnmt vs hfccvfnhbdfnm yt
cnfytv.
Ìb[fbk Òheafyjd, utythfkmysq lbhtrnjh «Àhnjy» sostav.ru/articles/2008/06/16/ko1/
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