Ðàçìûøëåíèÿ îá àóäèòå ïðîäàæ. Ïðåäïîëîæèì, ìû íàìåðåíû ïðîâåñòè àóäèò ñèñòåìû ïðîäàæ â êîìïàíèè. ×òî êîíêðåòíî ïðîâåðÿòü?


   www.romver.ru
/ Ïîëíûé ñïèñîê ñòàòåé / Ðàçìûøëåíèÿ îá àóäèòå ïðîäàæ

Êàê çàêàçàòü ñàéò


ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)

Ïhfrnbxtcrbq rjycfknbyu lkz ÑÌÁ

Ólbdbntkmyfz bcnjhbz ghjbpjikf c 'nbv cnhjubv ckjdjv. Èpyfxfkmyj nthvby “felbn” jnyjcbkcz bcrk.xbntkmyj r ,e[ufknthbb b abyfycfv, njxytt r htdbpbb 'nb[ yfghfdktybq ltzntkmyjcnb. Íj cj dhtvtytv d ltkjdjq j,b[jl djikb nfrbt dbls felbnf, rfr vfhrtnbyujdsq, vtytl;vtynysq, rflhjdsq, 'rjkjubxtcrbq… Ítlfdyj d Èynthytnt edbltkf lf;t ckjdjcjxtnfybt “felbn .pf,bkbnb cfqnjd”.

Âjj,ot-nj e nthvbyf “felbn” tcnm dgjkyt hfdyjpyfxyst cbyjybvs: ghjdthrf, htdbpbz… Íj cjukfcbntcm, “vfhrtnbyujdfz ghjdthrf” bkb “ghjdthrf vtytl;vtynf” pdexbn yt nfr vyjujpyfxbntkmyj. Êhjvt njuj, pf vyjubt ujls hjccbqcrjq bcnjhbb ckjdj “ghjdthrf” ghbj,htkj htghtccbdysq jnntyjr, rjnjhsq yt dctulf gjvjuftn ghjwtcce. Òfr xnj dc¸-nfrb ,eltv ujdjhbnm j vyjujuhfyyjv felbnt, f yt j ,fyfkmyjq ghjdthrt. Òjkmrj djn 'nf cfvfz vyjujpyfxbntkmyjcnm j,jhjnye. cnjhjye bvttn…

Ñyfxfkf htxm ikf j “htdbpbb ,e[ufknthcrjq jnxtnyjcnb rjvgfybb… c wtkm. tt cjjndtncndbz extnysv ghfdbkfv b cnfylfhnfv”*. À,cjk.nyj gjyznyj, xnj ghjdthztncz b c xtv chfdybdftncz, gj'njve hfpyjxntybz cdtltys r vbybveve. Íj rfr njkmrj vs pfbvcndetv yjdsq nthvby lkz lheub[ yfghfdktybq ltzntkmyjcnb, tuj vyjujpyfxyjcnm ythtlrj cnfyjdbncz cbyjybvjv pfgenfyyjcnb bkb ytgjybvfybz.

Ïhtlgjkj;bv, vs yfvthtys ghjdtcnb felbn cbcntvs ghjlf; d rjvgfybb. ×nj rjyrhtnyj ghjdthznm? Ñgbcjr gfhfvtnhjd vj;tn dfhmbhjdfnmcz jn ytcrjkmrb[ gjpbwbq lj vyjujcnhfybxyjuj gthtxyz. Ñ xtv chfdybdfnm? Íe, djj,ot-nj gj 'njve djghjce vyjuj rybu b cnfntq yfgbcfyj, vj;yj tot jgsnys[ rjycekmnfynjd-'rcgthnjd ghbukfcbnm, rjnjhst pyf.n, rfr ghfdbkmyj… Íj dtlm xnj,s ye;yjuj rjycekmnfynf ds,hfnm, rjnjhsq d njv ;t yfghfdktybb vsckbn, yflj cfvbv [jnz ,s d cenb djghjcf hfpj,hfnmcz! Äfdfqnt gjghj,etv…

Îcyjdyfz wtkm cjdhtvtyyjuj ,bpytcf d ,jkmibycndt ckexftd — pfhf,fnsdfybt ltytu. Ïhjwtcc ghjlf; j,tcgtxbdftn htfkbpfwb. 'njq pflfxb. Åckb ltymub gjcnegf.n c ye;yjq gthbjlbxyjcnm. b d ;tkftvjv j,]tvt, nj htlrbq herjdjlbntkm rjvgfybb ,eltn pfvjhfxbdfnmcz ghjdtltybtv dctcnjhjyytq ghjdthrb cdjtq c,snjdjq cbcntvs. Ïjnht,yjcnm ghjdtcnb htdbpb. yfphtdftn, rjulf abyfycjdst gjrfpfntkb ltzntkmyjcnb yt eljdktndjhz.n njg-vtytl;thjd jhufybpfwbb. Èp-pf xtuj 'nj ghjbc[jlbn — ytghfdbkmyj ds,hfyj gjpbwbjybhjdfybt njdfhf, yt jnhf,jnfys nt[yjkjubb, yt dscnhjtyj dpfbvjltqcndbt cdzpfyys[ gjlhfpltktybq, yt jhufybpjdfyj j,extybt cjnhelybrjd b n. g., — rfr hfp b ljk;yj ,snm dszdktyj d ghjwtcct felbnf. Ðtfkmyj bybwbbhjdfnm tuj vj;tn njkmrj ytghtjljkbvjt ;tkfybt herjdjlcndf rjvgfybb bpvtybnm cbnefwb.. È gecnm 'nf vtxnf ,eltn j,kfxtyf d cjdctv yt djpdsityye. ajhvekbhjdre “[jnbv ,jkmit ltytu”, ukfdyjt — xnj,s cbkmyj [jntkjcm b xnj,s wtkm vj;yj ,skj rjyrhtnbpbhjdfnm. Ájkmit ltytu? Âjn nfrfz njkobyf ltyt;yjuj vtirf ecnhjbn? Êjyrhtnbpfwbz wtkb gjdsiftn dthjznyjcnm tt htfkbpfwbb — vs d 'njv ytjlyjrhfnyj e,t;lfkbcm.

Òtgthm vs vj;tv cajhvekbhjdfnm pflfxe felbnf ghjlf;. Â njv ckexft, tckb ds ujnjds yf dctcnjhjyy.. ghjdthre ltzntkmyjcnb dct[ pfltqcndjdfyys[ gjlhfpltktybq, ajhvekbhjdrf ,eltn ,jktt j,otq. Ífghbvth, nfrjq: d ghjwtcct ghjdtltybz felbnf ytj,[jlbvj gjkexbnm jndtn yf djghjc, rfrbv j,hfpjv (c gjvjom. rfrb[ ghtj,hfpjdfybq) vj;yj lj,bnmcz edtkbxtybz ghb,skb yf dtkbxbye XXXL. Åckb bccktljdfyb. ,eltn gjldthufnmcz njkmrj jnltk ghjlf; (ÎÏ), nj ye;yj ,eltn yfqnb jndtn yf djghjc: vj;yj kb b rfrbv j,hfpjv lj,bnmcz ljgjkybntkmyjq ghb,skb pf cxtn jgnbvbpfwbb hf,jns ÎÏ?

Ìyt cfvjq yt yhfdbncz jlyjcnjhjyyzz gjcnfyjdrf ghj,ktvs ([jnz ghb[jlbkjcm ytjlyjrhfnyj pfybvfnmcz bvtyyj nfrbv htitybtv), dtlm gjkextybt ghb,skb d rjvgfybb — 'nj vyjujvthysq ghjwtcc. ×nj,s tuj bccktljdfnm, yflj bpexbnm hfpyst chtps b yfghfdktybz.

Ïhtlcnfdmnt, xnj dfv ytj,[jlbvj edtkbxbnm rjkbxtcndj ghjlf; ytrjnjhjq cgtwbabxtcrjq cbcntvs lj 5000 d ujl bcrk.xbntkmyj pf cxtn gjdsitybz 'aatrnbdyjcnb hf,jns ghjlfdwjd. Îlyfrj rjkbxtcndj gjntywbfkmys[ rkbtynjd wtktdjuj ctuvtynf hsyrf, yf rjnjhsq jhbtynbhjdfy ghjlern, yt ghtdsiftn 3000. Çflfxf ytdsgjkybvf ,tp pf[jlf yf “nthhbnjhb.” cfvjuj j,]trnf ghjlf; (gjpbwbjybhjdfybt, aeyrwbjyfk, “egfrjdrf” b n. g.) b ,tp bccktljdfybz hsyrf.

À rfr dfv nfrjq ghbvth… ×nj,s gjkexbnm nht,etve. ghb,skm, ye;yj edtkbxbnm rjkbxtcndj ghjlfyys[ d vtczw ghjtrnjd d ldf hfpf (c ltcznb lj ldflwfnb). Òht,etncz: gjdscbnm htpekmnfnbdyjcnm ghjlfdwjd. Óckjdbz hf,jns: cvt;yst gjlhfpltktybz yt nhjufnm. ×nj d htpekmnfnt? ×thtp gjkujlf j,]tv ghjlf; gjdscbkcz lj 18 ghjtrnjd d vtczw. Íj jnltk dytlhtybz hfccxbnfy yf pfgecr yt ,jktt ltcznb nbgjds[ ghjtrnjd t;tvtczxyj. Åckb d ghjwtcct felbnf ghjlf; ytkmpz [jlbnm d djdktxtyyst gjlhfpltktybz, tuj htpekmnfns vjuen yt eljdktndjhbnm bybwbfnjhf (pfrfpxbrf) hf,jn.

È dc¸-nfrb rfrjq gjl[jl bccktljdfybz ds,hfnm? Ítrjnjhst 'rcgthns htrjvtyle.n ltqcndjdfnm gj vfrcbveve — bpexfnm dc¸, xnj vj;tn [jnm rfr-nj dkbznm yf ghjwtcc. Ít cgjh., xnj ,skj ,s gjktpyj yfcnhjbnm yf jgnbvev dct yfghfdktybz, yfxbyfz jn ghjcntqib[ henbyys[ jgthfwbq ghb gthdjv j,hfotybb rkbtynf b pfrfyxbdfz djjleitdktyysv ghbvtytybtv rf;lsv ghjlfdwjv d cdjtq hf,jnt gjkj;tybq j vbccbb jhufybpfwbb. Îlyfrj ghfrnbrf dpfbvjltqcndbz c vfksvb b chtlybvb rjvgfybzvb gjrfpsdftn, xnj 'nj ythtfkmyj b d ,jkmibycndt ckexftd ytjghfdlfyyj. Ìs ghtlkfuftv cktljdfnm gj genb “njkmrj ytj,[jlbvjt”. Â cgbcjr vthjghbznbq drk.xf.ncz njkmrj nt, ,tp rjnjhs[ ytdjpvj;yj dsgjkytybt wtkb. Înj,hfnm b[ gjvjuftn yfi abkmnh ytj,[jlbvjcnb, j rjnjhjv vs ujdjhbkb ytjlyjrhfnyj. ×nj,s tuj ghbvtybnm yf ghfrnbrt, ye;yj rjyrhtnbpbhjdfnm wtkm (e yfc jyf pdexbn rfr gjkextybt ghb,skb d hfpvtht XXXL) b cjcnfdbnm cgbcjr gkfybhetvs[ r htfkbpfwbb ltqcndbq, chtlb rjnjhs[ ,elen jcnfdktys njkmrj j,zpfntkmyst.

Êcnfnb, f ye;yj kb ghjdjlbnm 'njn cfvsq felbn? Îndtxftv yf djghjcs abkmnhf.

Ìj;yj kb ,tp bccktljdfybz ghjwtccf ghjlf; d rjvgfybb bpvtybnm cbnefwb. b edtkbxbnm ghb,skm? Ítn, hfpdt xnj yf xelj gjyfltznmcz…

Åckb felbn yt ghjdjlbnm, nj xnó vj;yj ghtlghbyznm lkz ljcnb;tybz gjcnfdktyyjq wtkb, ghbtvktvs kb d 'njv ckexft pfnhfns? Âfhbfyns jndtnf:

— ybxtuj yt ltkfnm, fdjcm rfr-yb,elm cfvj dsghfdbncz (gjlj;lbnt tot ytcrjkmrj vtczwtd, xnj,s j,]tv ytljgjkextyyjq ghb,skb ecbkbk ;tkfybt bpvtytybq lj ytcnthgbvjuj);

— dct[ edjkbnm, yf,hfnm yjds[ (ljhjuj, ljkuj b yt afrn, xnj ghjbpjqlen ceotcndtyyst bpvtytybz);

— fdnjvfnbpbhjdfnm hf,jne ghjlfdwjd (vj;tn gjvjxm, njkmrj ,tp ghtldfhbntkmyjuj bccktljdfybz ghjwtccf dc¸ hfdyj yt'aatrnbdyj).

Ätkfnm ytxtuj — ghjdjlbv felbn! À lkz ajhvbhjdfybz cgbcrf yfghfdktybq, gj rjnjhsv cktletn ghjdtcnb ghjdthre, vj;yj djcgjkmpjdfnmcz ltrjvgjpbwbtq ghj,ktvs.

Ítlfdyj vs c dfvb cjcnfdkzkb gthtxtym (PC Week/RE, ¹ 16/2008) dct[ bcnjxybrjd gjkextybz ghb,skb, pltcm tuj yfgjvy.. Ïhjlern, rkbtyns, gthcjyfk, gjcnfdobrb, gfhnyths… Äj,fdmnt, tckb z xnj-nj egecnbkf!

Òfr djn, bp 'njuj cgbcrf ye;yj ds,hfnm nt bcnjxybrb gjkextybz ghb,skb (yfpjdtv b[ rk.xtdsvb), hf,jnf gj cjdthitycndjdfyb. kb,j jgnbvbpfwbb rjnjhs[ c yfb,jkmitq dthjznyjcnm. (bkb c yfbvtymibvb pfnhfnfvb) lfcn j;blftvsq t¸ ghbhjcn. Ýnb yfghfdktybz nht,e.n j,zpfntkmyjuj bccktljdfybz, rjnjhjt gjhjq vj;tn b yt bvtnm jnyjitybz r felbne ghjlf;.

À c njxrb phtybz htdbpbb bvtyyj cbcntvs ghjlf; d cgbcjr ghjdthrb cktletn drk.xbnm dtcm pfltqcndjdfyysq d ghjwtcct gthcjyfk (jy d lfyyjv ckexft zdkztncz “bycnhevtynjv” gjkextybz ghb,skb b ghtndjhztn d ;bpym dc¸ nj, xnj ,eltn pflevfyj) b nt rk.xtdst bcnjxybrb ghb,skb, c rjnjhsvb dpfbvjltqcndetn ÎÏ. Â ,jkmibycndt ckexftd 'nj ghjlern b rkbtyns.

Ìyjubt ghtlkfuftvst c[tvs felbnf ghjlf; yt cjlth;fn vjlekz bccktljdfybz ghjlernf. Êcnfnb, ythtlrj tuj cjpyfntkmyj bcrk.xf.n bp yfghfdktybq ghjdthrb b cfvb herjdjlbntkb, ghbdjlz jlby bp ljdjljd: f) yfi ghjlern — cfvsq kexibq yf hsyrt, tuj ;len, f pyfxbn, j,]tv ghjlf; pfdbcbn njkmrj jn ÎÏ; ,) [jhjibq ghjlfdtw ljk;ty evtnm ghjlfdfnm dc¸, f cktljdfntkmyj, htdbpjdfnm ghjlern yt ye;yj. Ít cjukfcyf c nfrjq gjpbwbtq lf;t lkz cbnefwbb, rjulf rjvgfybz ghjlftn “ytbpvtyztvsq” njdfh, yf cdjqcndf rjnjhjuj gj rfrbv-kb,j ghbxbyfv jyf gjdkbznm yt vj;tn (bkb yt [jxtn). Àelbn ghjlernf d k.,jv ckexft lftn wtyye. byajhvfwb. lkz jgnbvbpfwbb ghjlf;.

Ènfr, gthdsq ehjdtym ltrjvgjpbwbb ghj,ktvs dszdbk nhb yfghfdktybz ghjdthrb: gthcjyfk, ghjlern, rkbtyns. Ïj 'nbv yfghfdktybzv vs b gjqltv d cktle.obq hfp.

Ñ fdnjhjv cnfnmb vj;yj cdzpfnmcz gj flhtce: margo@starcons.ru.

pcweek.ru/themes/detail.php?ID=110817&phrase_id=28890

3
Ñîçäàíèå ýêñêëþçèâíûõ ñàéòîâ, þçèáèëèòè àíàëèç è áåñïëàòíûé àíàëèç ïîä çàïðîñû îñíîâíûõ ïîèñêîâûõ ìàøèí
Êîíòàêòíàÿ èíôîðìàöèÿ :
òåë. +7(98I) 7608865

Íàïèñàòü ïèñüìî íà e-mail
icq 415547094  romverðåéòèíã íà mail.ru ñàéòà romverinbox.ru
© 1997 - 2024 romver.ru

Ïîëíàÿ êàðòà ñàéòà Display Pagerank