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f;t r cfvjve ghjcnjve cfqne ghbdsryenm nhelytt, xtv r rfnfkjue bkb ;ehyfke. ct pyf.n, rfr gjkmpjdfnmcz rfnfkjujv: jnrhsk gthde. cnhfybwe, pfntv cktle.oe. b nfr lfktt. lyfrj rjulf vs gjctoftv jxthtlyjq yjdsq cfqn, yfv ghb[jlbncz pfyjdj exbnmcz hf,jnfnm c ybv, kbcnfnm tuj cnhfybws b bcrfnm nj, xnj yfv yflj. ckb vs ,eltv exbnsdfnm ye;ls gjctnbntktq, nj vs cvj;tv gjvjxm bv ghjqnb xthtp kf,bhbyns yfituj cfqnf.
nj pyfxbn gjvjufnm gjkmpjdfntkzv?
nj pyfxbn, xnj ye;yj nfr cjcnfdkznm cjlth;fybt cfqnf, yjdjcnyst ,kjrb b flhtcf 'ktrnhjyyjq gjxns, xnj,s gjvjxm gjctnbntkzv gjkexbnm nj, xnj bv ye;yj.

f gthdsq dpukzl rf;tncz, xnj 'nj ghjcnfz pflfxf, yj 'nj njkmrj nfr rf;tncz. kz njuj, xnj,s cltkfnm cfqn, rjnjhsq ,eltn gjvjufnm gjkmpjdfntk., ye;yj gjyznm ytrjnjhst dtob.

1. kj;yjcnm yfdbufwbb yf k.,jv cfqnt

f;t c ghjcntqibv cfqnjv ujhfplj nhelytt hfpj,hfnmcz, xtv c rfnfkjujv bkb ;ehyfkjv. ct pyf.n, rfr gjkmpjdfnmcz ;ehyfkfvb. flj njkmrj kbcnfnm cnhfybws. fr dctulf ,skj b ,eltn.

ckb ,s cfqns ,skb ecnhjtys nfr ;t ghjcnj, ,skj ,s pljhjdj. cj;fktyb., 'njuj gjxnb ybrjulf yt ckexftncz. hb gjctotybb rf;ljuj yjdjuj cfqnf, yfv ghb[jlbncz pfyjdj bpexfnm tuj cnhernehe, aeyrwbb gjbcrf, yfdbufwb..

jn afrn, xnj yt ,sdftn lde[ f,cjk.nyj jlbyfrjds[ cfqnjd, cjplfn ghtuhfls b pfvtlkztn hf,jne gjkmpjdfntktq. julf jyb ghb[jlzn yf dfi cfqn, jyb ltkf.n gfepe, jukzlsdf.ncz b gsnf.ncz gjyznm, rfr ;t hf,jnftn 'njn dfi rfnfkju.

cjpyfqnt 'ne ghj,ktve b ds gjqvnt, xnj ntrcn yf dfitq ukfdyjq cnhfybwt ljk;ty ,snm jxtym xnrbv b zcysv b yfghfdkznm gjctnbntkz ytgjchtlcndtyyj r njq byajhvfwbb, rjnjhe. jy botn.

2. nj boen dfib gjctnbntkb?

s vj;tnt ujkjckjdyj j,]zdbnm dfi cfqn cfqnjv lkz gjkmpjdfntktq, yj xfot dctuj ukfdyst cnhfybws cke;fn bynthtcfv rjvgfybq bkb ;t yfitve cj,cndtyyjve 'uj.

s cyb;ftv wtyyjcnm yfib[ cnhfybw, ghtlcnfdkzz yf ytq dct[ lth;fntktq frwbq yfitq rjvgfybb. kb cnfdbv lbpfqy yf cfqnt dsit bynthtcjd yfib[ gjctnbntktq. yenhtyyzz gjkbnbrf b 'ujbcnbxyst bynthtcs 'nj 2 dtob, rjnjhst d to ,jkmitq cntgtyb pfnhelyz.n ghjwtcc gjbcrf ye;yjq byajhvfwbb yf cfqnt.

kz njuj, xnj,s cjplfnm ukfdye. cnhfybwe, rjnjhfz ,eltn ltqcndbntkmyj ghbpdfyf gjvjxm gjctnbntkzv, yfv cyfxfkf yflj gjyznm, xtuj jyb [jnzn.

ltcm vyjubt yfxbyf.n jgecrfnm herb b ujdjhbnm: yfc nfr vyjuj hfpys[ gjkmpjdfntktq c hfpysvb bynthtcfvb b ;tkfybzvb, xnj vs yt vj;tv cltkfnm yfie ukfdye. cnhfybwe gjl rjyrhtnyjuj gjctnbntkz.

tgkj[fz jnujdjhrf, yj ,tpdsbuhsiyfz.

Dell. com ltkftn 'nj. Dell ltkftn dc, xnj d tuj cbkf[, xnj,s cjplfnm cfqn, rjnjhsq ,eltn jndtxfnm bynthtcfv gjctnbntktq, cfvsq kexibq cfqn chtlb ghjbpdjlbntktq rjvgm.nthjd. jlfvb jyb cjplfdfkb ukfdye. cnhfybwe, rjnjhfz yt dsrhbrbdftn ahfpe jcvjnhbnt yf yfc, rfrbt vs dtkbrbt. vtcnj 'njuj jyb dsltkbkb pyfxbntkmye. xfcnm cnhfybws lkz njuj, xnj,s gjkmpjdfntkm cvju cfv cltkfnm ds,jh.

bpfqy b ntrcn yf cnhfybwt chfpe ;t lfn gjyznm, xnj ytrjnjhst k.lb boen ljvfiybt rjvgm.nths, f lheubt - cthdthf lkz jabcjd d vtcnyjq flvbybcnhfwbb. fqn ghtlyfpyfxty j,jbv 'nbv felbnjhbzv. nhfybws Dell.com ujdjhzn, d xfcnyjcnb, f, ds gjgfkb nelf, relf dfv ye;yj. f, vs vj;tv gjvjxm dfv. jqlbnt yf cfqn b rkbrybnt pltcm, xnj,s vs vjukb gjvjxm dfv yfqnb nj, xnj ds botnt.

ckb jyb vjuen cltkfnm 'nj, gjxtve lheubt yt vjuen? jxtve vs yt vj;tv cjplfdfnm cnhfybws, rjnjhst cke;fn d gthde. jxthtlm njve, xnj,s gjvjxm rf;ljve gjctnbntk. yfqnb nj, xnj jy bkb jyf [jxtn, rfr vj;yj ,scnhtt?

3. fib gjctnbntkb xbnf.n pfujkjdrb b ccskrb

s cfvb 'nj ltkftnt. s pf[jlbnt yf yjdsq cfqn b ghjcvfnhbdftnt cnhfybwe. s vj;tnt ghjxbnfnm ytcrjkmrj pfujkjdrjd bkb dct ccskrb wtkbrjv, yj xfot dctuj ds ,tukj ghjcvfnhbdftnt b[ cjlth;fybt.

ltcm yf gjvjom ghb[jlbn jnujdjhrf yjvth 2: yfc juhjvysq cfqn. s ghjcnj j,zpfys gbcfnm vyj;tcndj gjlpfujkjdrjd b ccskjr yf ukfdyjq cnhfybwt.

ecnm nfr. jn ghbvth jxtym ,jkmijuj cfqnf, rjnjhsq, rf;tncz, j[dfnsdftn dc b dcz: Microsoft.com. y vj;tn rfpfnmcz ytgjyznysv lkz ytrjnjhs[ lbpfqythjd, jlyfrj jy bvttn ljdjkmyj crhjvye. gj j,]ve ukfdye. cnhfybwe lkz cfqnf nfrjuj vfcinf,f.

fdfqnt gjcvjnhbv, rfr 'nj e yb[ gjkexbkjcm. s dbltkb ntrcn ccskjr? yb ljcnfnjxyj byajhvfnbdyst, nj tcnm ds crjhtt dctuj gjqvnt, relf jyb dtlen, ghjcnj ghjxbnfd b[. nj jxtym gjktpyj. fcnj lbpfqyths juhfybxbdf.n lkbye ccskjr 3-4 ckjdfvb. hb 'njv gjkmpjdfntkm vj;tn jcnfnmcz d ytdtltybb jnyjcbntkmyj njuj, xnj crhsdftncz pf ccskrjq: nj kb 'nj, xnj jyb boen? bibnt, xnj,s ,skj gjyznyj. bibnt ,jkmit.

ckb ds [jnbnt gjvjxm dfibv gjctnbntkzv, gjcnfhfqntcm cjrhfnbnm rjkbxtcndj pfujkjdrjd b ccskjr yf ukfdyjq cnhfybwt b cltkfqnt dfib ccskrb yfcnjkmrj gjyznysvb, yfcrjkmrj 'nj djj,ot djpvj;yj.

4. cgjkmpeqnt gjl[jlzobt ckjdf b dshf;tybz

ckb ds [jnbnt, xnj,s gjkmpjdfntkb pyfkb, rfr yfqnb nj, xnj jyb [jnzn, ujdjhbnt c ybvb yfb,jktt gjyznysv zpsrjv.

hjot ujdjhz, bp,tufqnt rjhgjhfnbdyjq ktrcbrb b ghjatccbjyfkmyjuj ;fhujyf. exit dctuj bcgjkmpjdfnm ckjdf, rjnjhst cfvb gjkmpjdfntkb bcgjkmpe.n, rjulf ujdjhzn j dfib[ ghjlernf[ bkb eckeuf[.

t bcgjkmpeqnt dyenhbrjhgjhfnbdys[ nthvbyjd. jkmpjdfntkm ljk;ty gjybvfnm dfc.

kjdf b dshf;tybz, rjnjhst ds bcgjkmpetnt jxtym df;ys lkz njuj, xnj,s gjctnbntkm yfik ye;ye. byajhvfwb.. bcgjkmpeqnt zpsr, rjnjhsq jyb gjybvf.n. bibnt nfr, xnj,s jyb cbltkb b levfkb: nj bvtyyj nj, xtuj z bcrfk.

fr vj;yj 'njuj lj,bnmcz? hjot dctuj bpexbnm kju-afqks b gjcvjnhtnm, rfrbt nthvbys gjkmpjdfntkb xfot dctuj bcgjkmpe.n ghb gjbcrt ye;yjq byajhvfwbb xthtp gjbcrjdst cbcntvs. jcvjnhbnt, rfrbt ckjdf jyb gbien d pfghjcf[. nj cfvsq ghjcnjq b bpzoysq cgjcj, gjxedcndjdfnm zpsr gjkmpjdfntkz.

ckb ds ,eltnt ghbvtyznm nt ;t ckjdf, rjnjhst gjkmpjdfntkb gbien d pfghjcf[, ds ljcnbuybnt vuyjdtyyjuj htpekmnfnf b dfc ,elen gjybvfnm jxtym [jhjij. njn gfhtym ujdjhbn yf vjv zpsrt!

jldjlbv bnjub

s dct [jnbv, xnj,s gjkmpjdfntkb yfikb nj, xnj bv ye;yj, dthyj? nj j,j.lyjt ;tkfybt.

snm gjktpysv, cnhtvbnmcz gjvjxm gjkmpjdfntk. 'nj djpvj;yjcnm cltkfnm tuj yfcnhjtybt xenjxre hfljcnytt. nj jnyjitybt r gjkmpjdfntk..

nj pyfxbn ,snm fldjrfnjv gjkmpjdfntkz.

nj pyfxbn jnrfpfnmcz jn rjhgjhfnbdyjq ktrcbrb b ghjatccbjyfkmyjuj ;fhujyf.

nj pyfxbn ujdjhbnm yf b[ zpsrt.

nj pyfxbn gbcfnm pfujkjdrb b ccskrb c gjybvfybtv njuj, xnj ye;yj dfibv gjctnbntkzv, b xnj bv ye;yj pyfnm, xnj,s gthtvtofnmcz gj cfqne.

nj pyfxbn hfphf,fnsdfnm lbpfqy rf;ljq cnhfybws nfr, xnj,s ghbdktrfnm dybvfybt r rk.xtdsv cjj,otybzv b ccskrfv.

nj pyfxbn ,jhjnmcz c ytljcnfnrfvb b bcghfdkznm ukfdyst cnhfybws lkz gjkmpjdfntkz.

nj pyfxbn ghbrktbnm ,evf;re yf vjybnjh, rjnjhfz ,eltn yfgjvbyfnm dfv: nj z vjue cltkfnm yf 'njq cnhfybwt, xnj,s gjvjxm gjctnbntk.?

, fdnjht

Nick Usborne is an advocate of good writing on the web and the author of Net Words , the definitive text on copywriting online. He is a writer, consultant and speaker , and publisher of the Excess Voice newsletter for online copywriters.

webos.hut1.ru/articles/usability/helping_your_visitors.html thtdjl: ylhtq ub,by,

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