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В fyfkbpt 'aatrnbdyjcnb htrkfvyjq rfvgfybb ytj,[jlbvj bcgjkmpjdfnm cjdjregyjcnm vyjub[ gfhfvtnhjd:
CTR,
rjydthcbz,
fyfkbp hjcnf ghjlf; b d[jlzob[ pdjyrjd,
cnjbvjcnm ghbdktxtybz rkbtynf,
rjvveybrfnbdye. 'aatrnbdyjcnm.

Шfu 1. CTR

Сeotcndetn vytybt, xnj ukfdysv gjrfpfntktv ecgtiyjcnb htrkfvyjq rfvgfybb zdkztncz CTR. CTR – 'nj jnyjitybt xbckf rkbrjd r xbcke gjrfpjd. Дfyyst gj CTR rjyrhtnyjuj j,]zdktybz ds vj;tnt gjcvjnhtnm d njq cbcntvt, xthtp rjnjhjt 'nj j,]zdktybt b ,skj hfpvtotyj.

Фfrnbxtcrb CTR – 'nj xbckj gjctnbntktq, ghbitlib[ yf dfi cfqn. Оy yt gjrfpsdftn, xnj jyb yf cfqnt ltkfkb. Мj;tn ,snm, regbkb xnj-nj, f vj;tn ,snm b ytn… CTR yt gjpdjkztn celbnm j ljcnbuyenjq wtkb.

Шfu 2. Кjydthcbz

Кjydthcb. – jnyjitybt xbckf gjctnbntktq, cjdthibdib[ yf cfqnt pfgkfybhjdfyyjt ltqcndbt, r xbcke gjctnbntktq, ghbitlib[ yf cfqn – gjlcxbnfnm ljcnfnjxyj ckj;yj. Нj vj;yj… Чnj lkz 'njuj ytj,[jlbvj:
jncktlbnm ghb[jl gjctnbntkz bvtyyj c lfyyjuj j,]zdktybz,
ghjdtcnb fyfkbp tuj ltqcndbq yf cfqnt,
cltkfnm fyfkbp htpekmnfnjd 'nb[ ltqcndbq (gjcn-rkbr-fyfkbp).

Пjcvjnhtnm rjkbxtcndj gtht[jljd vj;yj, bcgjkmpez dyenhtyy.. cnfnbcnbre cbcntv rjyntrcnyjq htrkfvs. И cbcntvs hfpvtotybz rjyntrcnyjq htrkfvs, b cbcntvs vtlbqyjq htrkfvs abrcbhe.n, crjkmrj xtkjdtr ghbikj yf cfqn c ntrcnf j,]zdktybz.

Аyfkbp ltqcndbq

Мj;yj bcgjkmpjdfnm cfvsq ghjcnjq ghbtv – gjl rf;lsq nbg j,]zdktybq ghjgbcfnm bkb cjplfnm yf cfqnt jnltkmye. cnhfybwe cj cnfnbxtcrbv flhtcjv, rjnjhsq yt ,eltn cjlth;fnm pfghjcjd r ,fpt lfyys[ b bvtnm ghbvthyj nfrjq dbl: www.bvzljvtyf.ru/yfpdfybtnjdfhfbkbeckeub. Вs,jh jghtltktyyjq cnhfybws pfdbcbn jn cgtwbabrb dfituj ,bpytcf:
lkz cfqnjd-dbpbnys[ rfhnjxtr rjvgfybq 'nj cnhfybwf rjynfrnjd,
lkz cfqnjd j njdfht – cnhfybwf gjlhj,yjq byajhvfwbb bkb cnhfybwf c regjyjv crblrb,
lkz wtynhjd j,extybz – cnhfybwf htubcnhfwbb exfcnybrjd ctvbyfhjd b rehcjd.

Тfrbv j,hfpjv vs jncktlbkb, c rfrjuj j,]zdktybz ghbitk gjkmpjdfntkm. Мs jghtltkbkb cnhfybwe, ntgthm vj;yj gtht[jlbnm r cktle.otve 'nfge – fyfkbpe htpekmnfnjd.

Аyfkbp htpekmnfnjd

ghjcvjnh lkz cnhfybw rjynfrnjd b cnhfybws c gjlhj,yjq byajhvfwbtq j njdfht/eckeut,
gjctotybt «dthcbb gtxfnb» lkz cnhfybws c regjyjv crblrb,
pfgjkytybt ajhvs htubcnhfwbb.

Дtqcndbz gjkmpjdfntktq, f nfr;t b[ genb gjrfpsdf.n fyfkbpfnjhs kju-afqkjd cthdthf. О yb[ [jhjij hfccrfpfyj d ljrkflt Аktrctz Тene,fkbyf (.doc) bp «Аivfyjd b Пfhnyths». Вct[ bynthtce.ob[cz jncskf. r ytve. Бtp nfrjuj fyfkbpfnjhf jcnftncz jgbhfnmcz yf cnfnbcnbre gjctotybq, j rjnjhjq ,skj hfccrfpfyj dsit, f nfr;t yf jakfqyjdst bycnhevtyns, gjlj,yst regjyfv cj crblrjq, hfcgtxfnfd b bcgjkmpjdfd rjnjhst vj;yj gjkexbnm rfrjq-kb,j ,jyec.

Шfu 3. Аyfkbp hjcnf ghjlf; b d[jlzob[ pdjyrjd

Эnj rfr hfp njn vjvtyn, rjnjhsq xfcnj egecrftncz bp dblf. Оnltks vfhrtnbyuf levf.n, xnj hfp htrkfvf hfpvtoftncz d Иynthytnt, pyfxbn, b htpekmnfns tt ljk;ys cxbnfnmcz bcrk.xbntkmyj chtlcndfvb online.

Хjhjij ,s, xnj,s tot lj cnfhnf d rjvgfybb cxbnfkjcm rjkbxtcndj d[jlzob[ pdjyrjd, pfzdjr, pfrk.xtyys[ rjynhfrnjd b cjdthityys[ gjregjr. Тfrbt ;t lfyyst ljk;ys cj,bhfnmcz dj dhtvz htrkfvyjq rfvgfybb b d ntxtybt jlyjq-lde[ ytltkm gjckt tt pfdthitybz.

Вcz byajhvfwbz cdjlbncz d tlbye. nf,kbwe.

Пhb pfgjkytybb cnjk,wf «Мtczw» gjktpyj dsltkbnm lfne yfxfkf htrkfvyjq rfvgfybb.

Хjhjij ,s lfyyst gthdbxyj j,hf,jnfnm. Пjcxbnfnm yfcrjkmrj edtkbxbkjcm/evtymibkjcm rjkbxtcndj rjynfrnjd c rkbtynfvb xthtp jabc dj dhtvz ghjdtltybz htrkfvyjq rfvgfybb.

Иpvtytybt rjkbxtcndf d[jlzob[ pdjyrjd cxbnftncz gj ghjcnjq ajhvekt. В bltfkt 'nj rjkbxtcndj pdjyrjd pf gthbjl ghjdtltybz htrkfvyjq rfvgfybb vbyec chtlytfhbavtnbxtcrjt rjkbxtcndj d[jlzob[ pdjyrjd pf ldf-nhb vtczwf (tckb yf dfitv hsyrt yt ,skj ctpjyyjuj cgflf, rfrjq, yfghbvth, ,sdftn yf yfitv d zydfht-atdhfkt). Тj;t cfvjt b c rjkbxtcndjv gjlgbcfyys[ rjynhfrnjd.

Еckb dfif htrkfvyfz rfvgfybz ,skf yfwtktyf yf nj, xnj,s gjpyfrjvbnm gjntywbfkmyjuj gjregfntkz c njdfhjv, nj rhbnthbtv jwtyrb ,eltn bpvtytybt rjkbxtcndf d[jlzob[ pdjyrjd, f tckb ghjldbufkbcm ctpjyyst crblrb – rjkbxtcndj gjlgbcfyys[ rjynhfrnjd.

Шfu 4. Сnjbvjcnm ghbdktxtybz rkbtynf

К cj;fktyb., vs yt cgjcj,ys [jnm crjkmrj-yb,elm gjvjxm dfv d htitybb 'njq pflfxb. Вct lfyyst, rjnjhst kt;fn d jcyjdt hfcxtnf 'njuj gjrfpfntkz, ,thencz bp dyenhtyyb[ jnxtnjd rjvgfybb. Б.l;tn yf ghbdktxtybt rkbtynf ,thtncz bp gthdbxyjq ghb,skb rjvgfybb (dshexrf vbyec ghjbpdjlcndtyyst hfc[jls). Сnjbvjcnm hfpvtotybz htrkfvyjuj j,]zdktybz ybrjulf yt ljk;yf ghtdsifnm 'ne wbahe.

Шfu 5. Сj,cndtyyj hfcxtn htpekmnfnbdyjcnb rjyntrcnyjq htrkfvyjq rfvgfybb

Дfyyst gj ghjdtltyyjq htrkfvyjq rfvgfybb nfr;t kexit [hfybnm d jlyjv vtcnt b d tlbyjq ajhvt:

Мtnjlbrf hfcxtnf:
Сhtlybq CTR: cevvf CTR dct[ j,]zdktybq ltktyyfz yf b[ rjkbxtcndj.
Сnjbvjcnm/wtyf jlyjuj gjctnbntkz: ,.l;tn htrkfvyjq rfvgfybb, ltktyysq yf rjkbxtcndj gtht[jljd.
Пhb,skm c rkbtynf: chtlyzz gthdbxyfz dshexrf vbyec cnjbvjcnm jlyjuj gjctnbntkz.
Кjydthcbz: bpvtytybt rjkbxtcndf d[jlzob[ pdjyrjd ltktyyjt yf rjkbxtcndj gtht[jljd cj dct[ gkjofljr, evyj;tyyjt yf 100%.

Эne nf,kbwe, ,tpeckjdyj, vj;yj hfcibhznm b bpvtyznm c extnjv frwtynf yf nt bkb byst gfhfvtnhs (jgznm-nfrb, d pfdbcbvjcnb jn wtktq, gjcnfdktyys[ gthtl htrkfvyjq rfvgfybtq).

Шfu 6. Кjvveybrfnbdyfz 'aatrnbdyjcnm

Еckb cnfdbnm gthtl htrkfvyjq rfvgfybtq ,jktt ibhjrbt pflfxb (gjvbvj afrnbxtcrjq ghjlf;b njdfhf bkb eckeub), gjzdkztncz ytj,[jlbvjcnm hfp,bnm fyfkbp yf ldt cjcnfdkz.obt:
rjvveybrfnbdye. 'aatrnbdyjcnm
'rjyjvbxtcre. 'aatrnbdyjcnm

Кjvveybrfnbdyfz 'aatrnbdyjcnm – 'nj cnjbvjcnm rjynfrnf c gjctnbntktv, epyfdftvjcnm ,htylf. В 'njv ckexft exbnsdf.ncz cktle.obt gfhfvtnhs:
rjkbxtcndj gjrfpjd,
rjk-dj gjrfpjd eybrfkmyjve gjkmpjdfntk.,
xfcnjnf gjrfpjd (chtlyzz) 'njve eybrfkmyjve gjkmpjdfntk.,
epyfdftvjcnm ,htylf.

Вct 'nb lfyyst (rhjvt epyfdftvjcnb ,htylf, rjnjhfz jwtybdftncz fyfkjubxyj jwtyrt ntktdbpbjyyjq htrkfvs: c gjvjom. jghjcjd b bynthdm. c ghtlcnfdbntkzvb wtktdjq felbnjhbb) ghtljcnfdkz.n dyenhtyybt cbcntvs cnfnbcnbrb cbcntv hfpvtotybz ,fyythjd, nfrb[ rfr AdRiver. Зltcm nj;t tcnm cdjb gjldjlyst rfvyb: cnfnbcnbrf gjrfpsdftn yt afrn ghjcvjnhf ,fyythf gjkmpjdfntktv, f djpvj;yjcnm pfuheprb. Еckb e gjkmpjdfntkz d yfcnhjqrf[ ,hfepthf jnrk.xtyf uhfabrf, ,fyyth jy yt edblbn… Кjulf gjkmpjdfntkm pfuhe;ftn cnhfybwe bp «r'if», ,fyyth tve «jnrhenbncz», yj cbcntvf 'njuj yt pfabrcbhetn.

Эrjyjvbxtcrfz 'aatrnbdyjcnm – 'nj nj, j xtv ,skj crfpfyj dsit.

К cj;fktyb., tlbyjuj wtkjcnyjuj vtnjlf jwtyrb ecgtiyjcnb ghjdtltyyjq htrkfvyjq rfvgfybb yt ceotcndetn. Еcnm fyfkbp 'aatrnbdyjcnb, gjpdjkz.obq hfccxbnsdfnm rjydthcb.. Еcnm ibhjrj hfcghjcnhfytyyfz vjltkm gjlcxtnf «djpdhfnf bydtcnbwbq» (ROI), jcyjdfyyfz yf gjlcxtnt 'aatrnbdyjcnb jn dkj;tybq d rfrjq kb,j ghjtrn, b byjulf ghbvtyztvfz d jwtyrt ecgtiyjcnb htrkfvyjq rfvgfybb. Эnjn vtnjl ghjlernbdty, tckb bpdtcnys dct bc[jlyst lfyyst. Нfghbvth, ghb ghjldb;tybb ext,yjuj wtynhf:
ct,tcnjbvjcnm ghjdtltybz ctvbyfhf d hfcxtnt yf jlyjuj exfcnybrf,
xbckj htubcnhfwbq,
xbckj gtht[jljd yf cnhfybwe htubcnhfwbb c hfp,bdrjq gj gkjoflrfv, yf rjnjhs[ hfpvtofkjcm j,]zdktybt,
lbyfvbrf htubcnhfwbq d pfdbcbvjcnb jn dhtvtyb, jcnfditujcz lj yfxfkf vthjghbznbz b n.g.

В yfcnjzott dhtvz vtnjl jwtyrb 'aatrnbdyjcnb rjyntrcnyjq htrkfvyjq rfvgfybb ghtlcnfdkztn cj,jq yf,jh bycnhevtynjd, cjdjregyjcnm bcgjkmpjdfybz rjnjhs[ gjpdjkztn jncktlbnm ecgtiyjcnm htrkfvyjq rfvgfybb.

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