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fcrhenrf cfqnf d ynthytnt (vj;yj xbnfnm rfr ghjldb;tybt ghjlerwbb b bvtyb rjvgfybb) - 'nj bcreccndj bcgjkmpjdfybz fkujhbnvjd hf,jns gjbcrjds[ cbcntv lkz gjkextybz ghb,skb. jhjij hfcrhextyysq htcehc ctujlyz cnfk ytjn]tvktvjq ltnfkm. bvbl;f ghtecgtdf.otq abhvs.
jvgfybb, rjnjhst yfxbyf.n fyfkbpbhjdfnm 'aatrnbdyjcnm cfqnf rfr bycnhevtynf ,bpytcf, byjulf yt vjuen gjyznm, gjxtve rfxtcndtyysq cfqn, dsgjkytyysq yf ghjatccbjyfkmyjv ehjdyt, "yt hf,jnftn", n.t. yt ghbyjcbn ghb,skb. jghjc 'njn ghb[jlbncz cksifnm ljdjkmyj xfcnj, gj'njve [jntkjcm ,s drhfnwt bpkj;bnm cenm ghj,ktvs b genb tt htitybz.

gnbvbpfwbz cfqnf gjl gjbcrjdst cbcntvs - jlby bp yfb,jktt vfkjpfnhfnys[ b 'aatrnbdys[ cgjcj,jd ghjldb;tybz htcehcf d tnb. lyfrj ,jkmibycndj rjvgfybq ghfrnbxtcrb yt pfybvf.ncz t., egecrfz ghb 'njv wtktds[ gjctnbntktq, rjnjhst vjukb ,s cnfnm gjntywbfkmysvb rkbtynfvb bkb gjregfntkzvb. f lfyysq vjvtyn dctv dkfltkmwfv bynthytn-htcehcjd, jcj,tyyj rjvvthxtcrjuj [fhfrnthf, ytj,[jlbvj ghbyznm jgnbvbpfwb. cfqnf rfr j,zpfntkmysq ifu yf genb r ecgt[e.

hjikb dhtvtyf, rjulf ghtlghbznbz b abhvs cxbnfkb [jhjibv njyjv bvtnm cdjt ghtlcnfdbntkmcndj d ynthytnt. tqxfc vfkj bvtnm cfqn, yflj bvtnm 'aatrnbdysq cfqn. bpytc ghbyzk djpvj;yjcnb ynthytnf rfr bycnhevtyn gj gjkextyb. ljgjkybntkmyjq ghb,skb, yt nht,e.obq ,jkmib[ dkj;tybq. fr gjxtve ;t ds ljk;ys egecrfnm 'ne djpvj;yjcnm b ;lfnm, rjulf htcehc rjyrehtynf dsqltn yf gthdst gjpbwbb?

jgfd d tnm, yflj yb yf vbyene yt pf,sdfnm j, jlyjq ghjgbcyjq bcnbyt: "jyrehtyn yf[jlbncz yf hfccnjzybb lde[ otkxrjd vsib". .j. frcbjve ctujlyziytuj lyz vj;yj cajhvekbhjdfnm nfr: jgnbvbpfwbz ye;yf, b yflj ltqcndjdfnm, b rfr vj;yj ,scnhtt! elmnt edthtys, xnj dfi rjyrehtyn e;t xbnfk/xbnftn/pfdnhf ghjxbnftn 'ne cnfnm. b dytctn vthjghbznbz gj jgnbvbpfwbb cdjtuj cfqnf d ,kb;fqibt gkfys.

nfr, gjxtve jgnbvbpfwbz gjl gjbcrjdst cbcntvs ytj,[jlbvf:

  • jktt 80% gjctnbntktq cfqnf ghb[jlzn bp gjbcrjds[ cbcntv.
  • 9 bp 10 ghbitlib[ yf cfqn xthtp gjbcrjde. cbcntve - wtktdst gjctnbntkb.
  • fnhfns yf rjvgktrcye. jgnbvbpfwb. cjgjcnfdbvs c pfnhfnfvb yf lheubt dbls ghjldb;tybz. lyfrj jgnbvbpfwbz pyfxbntkmyj dsbuhsdftn d cjjnyjitybb pfnhfns/htpekmnfn/lkbntkmyjcnm 'aatrnf.

 

julf xtkjdtre ye;yf byajhvfwbz, nj kexituj gjvjoybrf, xtv cnhjrf gjbcrf yt yfqnb. jkmpjdfntkm ddjlbn ckjdf b ckjdjcjxtnfybz, jnhf;f.obt cenm djghjcf, b d jndtn gjkexftn juhjvyjt rjkbxtcndj ccskjr yf bynthtce.oe. ntve. fghbvth, tckb gjkmpjdfntkm pflfk d cnhjrt gjbcrf pfghjc yf gjbcr ghjlfdwjd rfrjq-kb,j ghjlerwbb b gjkexbk cgbcjr bp 2000 ccskjr, d rjnjhjv flhtc dfituj htcehcf yf[jlbncz ult-nj yf nsczxyjq gjpbwbb, nj dthjznyjcnm gtht[jlf yf ytuj jxtym ybprf. jkmibycndj gjkmpjdfntktq yt pf[jlzn lfktt dnjhjq-nhtnmtq cnhfybws htpekmnfnjd, gj'njve hfpvtotybt cfqnf yf gthds[ gjpbwbz[ bkb d gthdjq ltcznrt gj rk.xtdsv pfghjcfv - j,zpfntkmyjt eckjdbt ecgtiyjcnb htcehcf. .j. yfb,jktt 'aatrnbdysq b yfbvtytt hfcnjxbntkmysq genm lkz jykfqyjdjuj ghjldb;tybz dfituj cfqnf kt;bn xthtp jcyjdyst vfibys gjbcrf.

kz ghjdtltybz rfxtcndtyyjq jgnbvbpfwbb yflj gjybvfnm ghbywbgs hf,jns gjbcrjds[ cbcntv b rfnfkjujd, xnj gjpdjkbn dshf,jnfnm cnhfntub. jgnbvfkmyjuj bcgjkmpjdfybz b[ djpvj;yjcntq. cyjdyjt jnkbxbt gjbcrjds[ cbcntv jn rfnfkjujd cjcnjbn d njv, xnj ghb byltrcbhjdfybb cnhfybw jyb bcgjkmpe.n cgfqlthjd. gfqlths (jn fyuk. ckjdf "spider" - gfer) - 'nj ckj;yst vyjujaeyrwbjyfkmyst ghjuhfvvs, rjnjhst gthbjlbxtcrb ltkf.n "dskfprb" d tnm. yb yf[jlzn yjdst bkb bpvtytyyst cnhfybws b byltrcbhe.n b[, n.t. dyjczn d ,fpe lfyys[, rjnjhfz d gjcktlcndbb bcgjkmpetncz lkz ajhvbhjdfybz htpekmnfnjd gjbcrf yf pfghjc gjkmpjdfntkz. gfqlth yf[jlbn yf cfqnt ccskrb, rjnjhsvb cdzpfys cnhfybws, b, "ghjgjkpfz" gj ybv (n.t. gtht[jlz), abrcbhetn cjjndtncnde.obt cnhfybws d ,fpt lfyys[. hb j,hfotybb gjkmpjdfntkz r gjbcrjdjq cbcntvt c cjjndtncnde.obv pfghjcjv bp ,fps lfyys[ ds,bhf.ncz flhtcf htktdfynys[ cnhfybw.

rfnfkjuf[ htktdfynyjcnm cfqnf jwtybdf.n ;bdst k.lb (vjlthfnjhs), rjnjhst hfcghtltkz.n htcehcs gj ntvfnbxtcrbv hfpltkfv, f nfr;t ghtctrf.n bcgjkmpjdfybt pfghtotyys[ vtnjljd jgnbvbpfwbb. hb pfghjct gjkmpjdfntkz gjbcrjdfz vfibyf rfnfkjuf hfccxbnsdftn htktdfynyjcnm, nfr ;t rfr b vfibyf gjbcrjdjq cbcntvs, yj e;t c extnjv jwtyjr, ghbcdjtyys[ cfqne vjlthfnjhjv.

yjubt rjvgfybb vtxnf.n dbltnm cdjq cfqn yf gthds[ gjpbwbz[ d yfb,jktt gjgekzhys[ gjbcrjdbrf[. znthrf htcehcjd, pf dscjrbq htqnbyu d rjnjhs[ cnjbn gj,jhjnmcz, nfrjdf:

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hjwtynyst gjrfpfntkb jnhf;f.n cnfnbcnbre gtht[jljd c cjjndtncnde.ob[ htcehcjd. p yb[ gthdst ldf zdkz.ncz f,cjk.nysvb kblthfvb.

gnbvfkmysv dfhbfynjv zdkztncz htubcnhfwbz d gjbcrjds[ cbcntvf[ b rfnfkjuf[ e;t jgnbvbpbhjdfyyjuj cfqnf. lyfrj ,jkmibycndj dkfltkmwtd htcehcjd yfxbyf.n jcjpyfdfnm df;yjcnm jgnbvbpfwbb njkmrj njulf, rjulf gjkyjcnm. hfpjxfhe.ncz d 'aatrnbdyjcnb cfqnf rfr bycnhevtynf lkz edtkbxtybz ghb,skb. .j., tckb ds ghjcnj pfhtubcnhbhjdfkb cdjq cfqn, yt jgnbvbpbhjdfd tuj, nj cxbnfqnt, xnj ds dsgjkybkb ghjcnj ajhvfkmyjcnm b j, frnbdyjv ghbnjrt wtktdjq felbnjhbb vj;yj pf,snm.

f htqnbyu, dscnfdktyysq gjbcrjdjq cbcntvjq dfitve cfqne, dkbztn vyj;tcndj afrnjhjd. jkmibycndj bp yb[ gjllf.ncz jwtyrt b eghfdktyb. cj cnjhjys hfphf,jnxbrf bkb ghjvjenthf htcehcf ghb ghjdtltybb jgnbvbpfwbb, rjnjhfz drk.xftn:

  • bccktljdfybt b gjl,jh rk.xtds[ ckjd/ahfp, [fhfrnthys[ lkz ntvfnbrb cfqnf;
  • rjhhtrwb. cjlth;fybz cnhfybw;
  • jgnbvbpfwb. vtnf-ntujd;
  • ekexitybt cnhernehs cnhfybw b cfqnf d wtkjv.

 

fktt cktletn hexyfz htubcnhfwbz d jcyjdys[ gjbcrjds[ cbcntvf[ b rfnfkjuf[, f nfr;t gkfnyfz htubcnhfwbz yf ytrjnjhs[ htcehcf[.

f jwtyre cfqnf gjbcrjdjq cbcntvjq dkbz.n ltcznrb hfpkbxys[ afrnjhjd, yfxbyfz c bvtyb ljvtyf b pfrfyxbdfz rfxtcndjv rfyfkjd cdzpb. thtxbckbv jcyjdyst, dkbz.obt yf htktdfynyjcnm HTML-ljrevtynjd:

  • tub Title, Keywords, Description.
  • fkbxbt rk.xtds[ ckjd d ntuf[ h1, h2, b, strong, alt b n.l.
  • tu Robots, afqk robots.txt (bkb tuj jncencndbt).
  • fxtcndj b j,]tv ntrcnf yf cnhfybwf[.
  • jjndtncndbt ntvfnbrb cnhfybws pfzdktyysv rk.xtdsv ckjdfv.
  • hufybpfwbz dyenhtyyb[ ccskjr.
  • jkbxtcndj b rfxtcndj ccskf.ob[cz cfqnjd.
  • fkbxbt rk.xtds[ ckjd dj dytiyb[ ccskrf[ yf cfqn b lh.

 

jxtym df;ysv afrnjhfv, jlyfrj yt gjllf.obvcz eghfdktyb. cj cnjhjys jgnbvbpfnjhf, jnyjczn:

  • hjdtym rjyrehtywbb gj ds,hfyyjq ntvfnbrt.
  • fxtcndj htcehcjd gj ds,hfyyjq ntvfnbrt.
  • jcnht,jdfyyjcnm ds,hfyyjq ntvfnbrb.

 

jdjkmyj xfcnj nt, rnj njkmrj xnj yfxfk ghjwtcc jgnbvbpfwbb cdjb[ htcehcjd, dsgjkyz.n flfgnfwb. gjl gjbcrjdst cbcntvs njkmrj cfvb[ cnhfybw. f, rjulf-nj 'njuj ,skj dgjkyt ljcnfnjxyj. lyfrj gjbcrjdst cbcntvs ytecnfyyj rjhhtrnbhe.n fkujhbnvs hfcxtnf htktdfynyjcnb, yj yt lkz njuj, xnj,s eckj;ybnm nhel jgnbvbpfnjhjd (bv dct hfdyj ghbltncz hfpj,hfnmcz c yjdsvb ghfdbkfvb), f xnj,s gjdscbnm rfxtcndj gjbcrf byajhvfwbb. gjcktlytt dhtvz gjbcrjdbrb dct ,jkmitt dybvfybt eltkz.n dytiybv afrnjhfv, yfghbvth, rfxtcnde ccskjr yf cnhfybwe c fdnjhbntnys[ cfqnjd gj lfyyjq ntvfnbrt. fr;t exbnsdftncz j,]tv byajhvfwbb, hfpvtotyyjq yf cfqnt, cnhernehf cnhfybw b cfqnf d wtkjv. dtkbxtybt rjyrehtynjcgjcj,yjcnb ghjtrnf ljcnbuftncz d htpekmnfnt dsltktybz b ecbktybz ukfdyjq ntvs b gjdsitybz tt htktdfynyjcnb.

lyfrj yt cnjbn pf,sdfnm, xnj jgnbvbpfwbz htcehcf - 'nj yt cfvjwtkm, f chtlcndj ljcnb;tybz wtkb. gnbvbpbhjdfd cfqn, ds edtkbxbnt gjctoftvjcnm cfqnf, xnj ghbdtltn r hjcne j,]tvf ghjlf;, epyfdftvjcnb ,htylf rjvgfybb, lf b ghjcnj bvbl;tdjt djpltqcndbt csuhftn d dfie gjkmpe. j yt cnjbn pf,sdfnm, xnj cfqn ljk;ty hfpdbdfnmcz ufhvjybxyj, n.t. dscjrbv gjpbwbzv d htpekmnfnf[ gjbcrf ljk;ty cjjndtncndjdfnm rfxtcndtyysq lbpfqy, cjlth;fntkmysq ntvfnbxtcrbq rjyntyn, dscjrbq ehjdtym .pf,bkbnb cfqnf.

gnbvbpfwbz - 'nj ghjwtcc, 'aatrnbdyjcnm rjnjhjuj ytkmpz jwtybnm chfpe. thdst htpekmnfns gjzdkz.ncz ghbvthyj xthtp vtczw - 'nj chtlytt dhtvz, rjnjhjt nht,etncz gjbcrjdjq cbcntvt lkz gjkyjq byltrcfwbb cfqnf b dytctybz tuj d ,fpe lfyys[.

t pf,sdfqnt, xnj jgnbvbpfwbz lkz gjbcrjdbrjd - 'nj njkmrj rhegbyrf d ghjldb;tybb dfituj cfqnf. ljgjkytybt r ytq yflj bcgjkmpjdfnm b lheubt vtnjls ghjldb;tybz: ,fyythye. htrkfve, rjyntrcnye. htrkfve, ge,kbrfwbb yf cfqnt ntvfnbxtcrb[ cnfntq, jhufybpfwb. rjyrehcjd, gfhnythcrb[ ghjuhfvv, ghtljcnfdktybt gjktpys[ cthdbcjd b lh.

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