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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)

Èynthytn - jlby bp cfvs[ vjkjls[ yf lfyysq vjvtyn htrkfvjyjcbntktq. Ïhtbveotcndtyyfz jcj,tyyjcnm bynthytn-htrkfvs cjcnjbn d kturjv djpltqcndbb yf jghtltktyyst eprbt wtktdst felbnjhbb, xnj ghjcnj ytdjpvj;yj ljcnbxm ghb gjvjob ibhjrjdtofntkmys[ ÑÌÈ. Ðtrkfvyfz rjvgfybz d Èynthytn - 'nj kturj eghfdkztvsq ghjwtcc, n.t. rjhhtrnbds d byntycbdyjcnm gjrfpjd, ajrecbhjdre htrkfvs b lf;t cfvb htrkfvyst ,kjrb vj;yj dyjcbnm ytgjchtlcndtyyj d ghjwtcct ghjdtltybz htrkfvys[ vthjghbznbq. Ê cfvjq pyfxbntkmyjq jcj,tyyjcnb bynthytn-htrkfvs vj;yj jnytcnb djpvj;yjcnm fyfkbpbhjdfnm 'aatrn vthjghbznbq d ht;bvt htfkmyjuj dhtvtyb. Ðtrkfvyjq rfvgfybb d Èynthytn ljk;yj ghtlitcndjdfnm cthmtpyjt bccktljdfybt yf ghtlvtn yfkbxbz wtktds[ felbnjhbq. Íf jcyjdt nfrjuj fyfkbpf cjcnfdkztncz vtlbf-gkfy, d rjnjhjv erfpsdftncz cktle.ofz byajhvfwbz:
  • vtcnj hfpvtotybz htrkfvs b gthbjlbxyjcnm tt gjrfpf;
  • bcgjkmpetvst ajhvfns htrkfvs (uhfabrf, ntrcn);
  • ntrcn htrkfvys[ vjlektq;
  • ghtlgjkfuftvsq 'aatrn jn gkfybhetvs[ vthjghbznbq.

 

×nj ;t lj,fdkztn Èynthytn r yf,jhe nhflbwbjyys[ ÑÌÈ? Â xtv cvsck tuj ghbcencndbz d vtlbf-gkfyt? Ïht;lt dctuj, 'nj ljytctybt htrkfvs lj dscjrjlj[jlyjq, frnbdyjq, byyjdfwbjyyjq xfcnb wtktdjq felbnjhbb. Ñfv afrn ghjldb;tybz ,htylf d Èynthytn hf,jnftn yf bvbl;: gjnht,bntkb pyf.n, xnj bvtyyj ghjuhtccbdyst, lbyfvbxyst, cjdhtvtyyst rjvgfybb frnbdyj bcgjkmpe.n htcehcs b bycnhevtyns ukj,fkmyjq Ñtnb.

Íjdst djpvj;yjcnb d j,kfcnb htrkfvs nht,e.n cdjtj,hfpyjuj gjl[jlf b jcj,s[ htitybq. Çyfxbntkmyjt dkbzybt yf ghbyznbt htitybz j, bcgjkmpjdfybb Èynthytn rfr tot jlyjuj bycnhevtynf htrkfvs jrfpsdftn ltitdbpyf ge,kbrfwbq d Ñtnb gj chfdytyb. c gtxfnysvb b ntktdbpbjyysvb ÑÌÈ. Ífghbvth, tckb nbhf;bhjdfybt ,erktnf vj;tn j,jqnbcm d cjnyb ljkkfhjd, nj hfpvtotybt cfqnf vj;tn ,snm b ,tcgkfnysv. Èynthytn ghfrnbxtcrb yt yfrkflsdftn juhfybxtybq yf j,]tv ghtljcnfdkztvjq byajhvfwbb.

Íj ukfdysv ghtbveotcndjv hfpdthnsdfybz htrkfvyjq rfvgfybb d Èynthytn zdkztncz djpvj;yjcnm abrcbhjdfnm ltqcndbz rf;ljuj gjkmpjdfntkz, fdnjvfnbxtcrb yfrfgkbdfnm 'nb lfyyst (yfghbvth, pfyjcbnm d rjhgjhfnbdye. ,fpe lfyys[), fdnjvfnbxtcrb b[ j,hf,fnsdfnm b fyfkbpbhjdfnm b[. Òfrjq gjl[jl gjpdjkztn gjkexbnm 'aatrn yt njkmrj jn htrkfvs, yj b bcgjkmpjdfnm gjkextyyst lfyyst lkz hfpkbxys[ vfhrtnbyujds[ bccktljdfybq.

Ïhbvthyj d 90% ckexftd j,]trnjv htrkfvs d Èynthytnt zdkz.ncz yt njdfhs bkb eckeub, f htrkfvbhe.obq b[ cfqn. În tuj cjcnjzybz pfdbcbn ecgt[ bkb ytecgt[ htrkfvyjq rfvgfybb. Ñfqn ljk;ty cjlth;fnm gjlhj,ye. byajhvfwb. j abhvt, d elj,yjq gjctnbntk. ajhvt hfccrfpsdfnm j ghtlvtnt ghjlf;b, ,snm rfxtcndtyyj jajhvktyysv, exbnsdfnm gcb[jkjub. gjkmpjdfntkz Èynthytn.

Ñjplfyysq Web-cfqn - 'nj yt njkmrj dbpbnrf abhvs, yj b njyrbq vfhrtnbyujdsq bycnhevtyn, gjpdjkz.obq dszcyznm bynthtcs wtktdjq felbnjhbb, erhtgkznm bvbl; abhvs, ghjldbufnm njhujde. vfhre, ghbdktrfnm gjntywbfkmys[ rkbtynjd b gfhnythjd. Ñfqn rjvgfybb vj;tn bcgjkmpjdfnmcz lkz htrkfvs, gjkextybz j,otuj ghtlcnfdktybz j abhvt, hfcgjpyfdfybz ,htylf, j,tcgtxtybz cdzptq c ibhjrjq ge,kbrjq, jabwbfkmys[ cjj,otybq lkz gtxfnb, ghzvjuj c,snf, gjllth;rb pfrfpxbrf b nt[ybxtcrjq gjvjob. Êk.xfvb r ecgt[e d gthtxbcktyys[ yfghfdktybz[ zdkz.ncz elfxyj hfphf,jnfyysq cfqn b 'aatrnbdyst vfhrtnbyujdst vthjghbznbz.

Ìj;yj dsltkbnm nhb jcyjdys[ cgjcj,f gjgflfybz gjctnbntktq yf Web-cfqn rjvgfybb: jy vj;tn ,snm j,yfhe;ty c gjvjom. gjbcrjds[ vfiby; yf cfqn vj;yj gthtqnb gj ubgthntrcnjdsv ccskrfv; j ytv vj;yj epyfnm bp lheub[ bcnjxybrjd byajhvfwbb, d njv xbckt nhflbwbjyys[ (ufptns, ;ehyfks, hflbj b n.l.).

Ðfccvjnhbv c[tve ltqcndbq gjntywbfkmyjuj rkbtynf yf cfqnt pfbynthtcjdfditq tuj rjvgfybb. Êfr ghfdbkj, rkbtyn vj;tn ghthdfnm ghjwtcc dpfbvjltqcndbz c bynthytn-htcehcjv d lde[ rk.xtds[ njxrf[: gjckt ltvjycnhfwbb tve htrkfvyjuj ,kjrf (xfot dctuj ,fyythf) b gjckt gtht[jlf yf cfqn abhvs-htrkfvjlfntkz. Íf gthdjv 'nfgt jndtncndtyyjcnm pf 'aatrnbdyjcnm kj;bncz bcrk.xbntkmyj yf cgtwbfkbcnjd gj htrkfvt. Íf dnjhjv 'nfgt 'aatrnbdyjcnm pfxfcne. pfdbcbn jn dkfltkmwf bynthytn-htcehcf. Ò.j. bynthytn-htrkfvjq ghbyznj yfpsdfnm njkmrj gthdsq 'nfg htrkfvys[ vthjghbznbq d Èynthytn - 'nfg ghbdktxtybz dybvfybz r htcehce. Íj ceotcndetn b dnjhjq 'nfg, rjnjhsq ghjbpdjlbncz yf cfvjv bynthytn-htcehct, tuj ecgt[ pfdbcbn yt njkmrj jn frnbdyjcnb ghbdktxtybz felbnjhbb, yj b jn rfxtcndf cfqnf, tuj cjjndtncndbz j;blfybzv wtktdjq felbnjhbb. Ïjlj,yst djghjcs yf[jlzncz d rjvgtntywbb bynthytn-vfhrtnjkjujd.

Ðtrkfvyfz rfvgfybz, yfghfdktyyfz yf jgjdtotybt gjkmpjdfntktq Èynthytn j web-cthdtht, vj;tn cjlth;fnm cktle.obt vthjghbznbz:

  • htubcnhfwbz cthdthf yf gjbcrjds[ vfibyf[;
  • hfpvtotybt ,tcgkfnys[ ccskjr d rfnfkjuf[;
  • htubcnhfwbz yf ntvfnbxtcrb[ cthdthf[;
  • hfpvtotybt ccskjr yf lheub[ cthdthf[;
  • ge,kbrfwbz yf lheub[ cthdthf[ vfnthbfkjd, cjlth;fob[ ccskrb yf cthdth;
  • hfpvtotybt gkfnys[ htrkfvys[ j,]zdktybq yf [jhjij gjctoftvs[ cthdthf[;
  • exfcnbt d ntktrjyathtywbz[;
  • bcgjkmpjdfybt cgbcrjd hfccskrb;
  • bcgjkmpjdfybt bvtyb cthdthf dj dct[ dblf[ htrkfvyjq ghjlerwbb rjvgfybb;
  • bcgjkmpjdfybt nhflbwbjyys[ dbljd htrkfvs.

 

Èynthytn zdkztncz bltfkmysv chtlcndjv lkz cjplfybz htfkmys[ bynthfrnbdys[ cbcntv, ytjuhfybxtyys[ gj dhtvtyb bkb htrkfvyjq gkjoflb, xnj jghtltkztn tuj rfr bltfkmysq cgjcj, cjplfybz bvbl;tdjq b njdfhyjq htrkfvs. Ïhb 'njv ybprfz cnjbvjcnm felbnjhyjuj rjynfrnf yfhzle c ctuvtynyjq ytjghtltktyyjcnm., rjnjhfz d bvbl;tdjq htrkfvt yt nfr df;yf, jghtltkztn cthdth Èynthytn, rfr eybdthcfkmysq yjcbntkm lkz lfyyjuj dblf htrkfvs.

Íf lfyysq vjvtyn ghtlghbznbzv b jhufybpfwbzv vj;yj frnbdyj bcgjkmpjdfnm cktle.obt dbls bynthytn-eckeu:

  1. Átcgkfnyfz b gkfnyfz htubcnhfwbz cfqnf dj dct[ pyfxbvs[ cthdthf[
    Çflfxf htrkfvjlfntkz - lj,bnmcz njuj, xnj,s tuj cnhfybws cnjzkb d gthds[ hzlf[ htpekmnfnjd gjbcrf gj rk.xtdsv ckjdfv, bvt.obv jnyjitybt r tuj cfqne.
  2. Êjyntrcnysq gjrfp htrkfvs
    Â 'njv ckexft htrkfvjlfntkm "gjregftn" d gjbcrjdjq cbcntvt jghtltktyyst rk.xtdst ckjdf. Ífghbvth, nehbcnbxtcrfz abhvf vj;tn regbnm ckjdf "rehjhn", "jntkm", "neh". Ïhb jceotcndktybb gjbcrf, pfghjc rjnjhjuj cjlth;bn jlyj bp 'nb[ rk.xtds[ ckjd, gjkmpjdfntkm, gjvbvj ccskjr yf cnhfybws, edblbn cjjndtncnde.oe. htrkfve lfyyjq nehabhvs.
  3. Áfyythyfz htrkfvf
    Òhflbwbjyyj htrkfvyst vthjghbznbz d Èynthytn fccjwbbhe.ncz c ,fyythfvb (uhfabxtcrbvb htrkfvysvb ,kjrfvb). Áfyyth ghtlcnfdkztn cj,jq ghzvjeujkmyjt uhfabxtcrjt bpj,hf;tybt, hfpvtoftvjt yf cnhfybwt dt,-bplfntkz b bvt.ott ubgthccskre yf cfqn abhvs-htrkfvjlfntkz.

    Îlybv bp 'aatrnbdys[ htrkfvys[ vtnjljd zdkztncz exfcnbt d j,vtyyjq ,fyythyjq ctnb. Ïhbywbg 'njuj nbgf htrkfvs pfrk.xftncz d njv, xnj ytrjnjhfz rjvgfybz gjrfpsdftn yf web-cnhfybwf[ cdjtuj cfqnf ,fyythye. htrkfve, f dpfvty gjkexftn gjrfps htrkfvys[ ,kjrjd yf cfqnf[ exfcnybrjd ,fyythyjq ctnb.

    Ïhb bcgjkmpjdfybb ,fyythys[ ctntq vj;yj gjkexbnm djpvj;yjcnm eghfdktybz gjrfpfvb, gj nfrbv gfhfvtnhfv rfr utjuhfabz gjkmpjdfntkz, ntvfnbrf cfqnjd lkz gjrfpjd, dhtvz gjrfpjd b ytrjnjhs[ lheub[ d pfdbcbvjcnb jn vt[fybpvf b gjkbnbrb ,fyythyjq ctnb. Âfhmbhez 'nb yfcnhjqrb vj;yj vfrcbvfkmyj edtkbxbnm 'aatrnbdyjcnm htrkfvyjq rfvgfybb b c'rjyjvbnm ytvfkj chtlcnd. Ò.j. ,fyythjj,vtyyst ctnb zdkz.ncz cfvsv vfkj,.l;tnysv bycnhevtynjv bynthytn-vfhrtnbyuf lkz ghjldb;tybz yf hsyrt.

  4. PR-vtnjls
    Ïhb pfgecrt yjdjq htrkfvyjq rjvgfybb wtktcjj,hfpyj hfpjckfnm gj ctntdsv bplfybzv ghtcc-htkbp, hfp]zcyz.obq ytrjnjhst fcgtrns rjvgfybb b ghjlernf. Åckb lfyyjt njhujdjt ghtlkj;tybt zdkztncz eybrfkmysv, nj ufhfynbhjdfy ibhjrbq htpjyfyc yt njkmrj d ctntdjq ghtcct, yj d vtcnf[ ytajhvfkmyjuj dbhnefkmyjuj j,otybz (rjyathtywbb, xfns).
  5. Direct marketing
    Ífb,jktt 'aatrnbdysv cgjcj,jv htrkfvs zdkztncz gthcjybabwbhjdfyyjt j,hfotybt r gjnht,bntk.. Ðfccskrf htrkfvys[ cjj,otybq jghtltktyyjve rheue gjntywbfkmys[ rkbtynjd - jlby bp cfvs[ 'aatrnbdys[ cgjcj,jd hfcghjcnhfytybz htrkfvyjq byajhvfwbb. Äfyysq cgjcj, lftn yfb,jkmibq jnrkbr. Ítcvjnhz yf nj, xnj ,jkmibycndj gjxnjds[ flhtcjd ibhjrj ljcnegyj, b cjplfys j,ibhyst ,fps lfyys[ lkz ghzvjq hfccskrb, jceotcndkznm gjlj,ye. ltzntkmyjcnm yt'nbxyj. Ãkfdyjt ghfdbkj - hfccskrf ljk;yf ,snm zdyj cfyrwbjybhjdfyf cfvbv gjkexfntktv. Â lfyyjv ckexft yfbkexibq cgjcj, - cfvjcnjzntkmyfz bybwbfnbdf rkbynf.

    Ötktcjj,hfpyj ghtlkfufnm gjlgbcre yf yjdjcnb rjvgfybb gjctnbntkzv rjhgjhfnbdyjuj cfqnf, ntreobv rkbtynfv.

    Â yfcnjzott dhtvz jlybv bp yfb,jktt 'aatrnbdys[, yj gjrf vfkj bcgjkmpetvs[ cgjcj,jd zdkztncz dbhecysq vfhrtnbyu (ytgjchtlcndtyyfz gthtlfxf byajhvfwbb jn gjkmpjdfntkz r gjkmpjdfntk.). Îlyfrj lfyyjt yfghfdktybt d Áfqytnt (,tkjheccrjq xfcnb Èynthytn) ghfrnbxtcrb yt hfpdbnj.

  6. Òtrcnjdfz htrkfvf
    Îlybv bp gjgekzhys[ htrkfvys[ yjcbntktq zdkztncz ntrcnjdsq ,kjr. Îlyfrj ntrcnjdfz htrkfvf ecnegftn ,fyythfv d njv gkfyt, xnj uhfabrf vj;tn ujhfplj ,jktt 'aatrnyj ghtlcnfdkznm j,]trn htrkfvs, ajhvbhjdfnm b ghjldbufnm bvbl;.

    Àybvfwbz ,fyythf ghbdktrftn dybvfybt b gjpdjkztn c gjvjom. rflhjd j,suhsdfnm htrkfvyst c.;tns (djghjc-jndtn, ghj,ktvf-htitybt b n.l.). Êfr ghfdbkj, ntrcnjdst ,kjrb xfot dctuj bcgjkmpe.ncz ghb htrkfvt d gjxnjds[ hfccskrf[.

    Ê ghtbveotcndfv bcgjkmpjdfybz htrkfvs d ajhvfnt ntrcnjdjuj ,kjrf vj;yj jnytcnb ybpre. cnjbvjcnm hfphf,jnrb b gjrfpf, f nfr;t edthtyyjcnm d njv, xnj djpvj;yjcnm edbltnm ntrcnjdsq ,kjr tcnm e dct[ gjkmpjdfntktq Ñtnb. Ífghbvth, j,sryjdtyysq ,fyyth vjuen yt edbltnm gjkmpjdfntkb c jnrk.xtyyjq uhfabrjq (jrjkj 10%) b gjkmpjdfntkb cj dcnhjtyysv vjlektv jnctxtybz htrkfvs . Ýnb ldf cgjcj,f xfcnj ghbvtyz.ncz gjkmpjdfntkzvb lkz ecrjhtybz pfuheprb web-cnhfybw.

 

Ðfccvjnhbv ytrjnjhst jcj,tyyjcnb bcgjkmpjdfybz djpvj;yjcntq Èynthytn lkz ghjvsiktyys[ ghtlghbznbq. Ïhjvsiktyyjcnm zdkztncz j,kfcnm., lkz rjnjhjq pflfxf gjcnhjtybz bvbl;f ghfrnbxtcrb ytdjpvj;yf ,tp ghtljcnfdktybz nt[yjkjubxtcrjq byajhvfwbb j dsgecrftvjq ghjlerwbb. Òfrbv j,hfpjv, d rfxtcndt ukfdyjq pflfxb htrkfvyjq rfvgfybb ghjbpdjlbntkz vj;tn hfccvfnhbdfnmcz ghbdktxtybt cgtwbfkbcnjd lkz ghtljcnfdktybz bv nt[yjkjubxtcrjq byajhvfwbb, gjlxthrbdf.otq ljcnjbycndf ghjldbuftvjq ghjlerwbb.

Îlybv bp cgjcj,jd htfkbpfwbb lfyyjq wtkb vj;tn ,snm jnrhsnbt yjdjcnyjuj hfpltkf rjvgfybb-ghjbpdjlbntkz yf cfqnt bkb d gjxnjds[ hfccskrf[, jhbtynbhjdfyys[ yf cgtwbfkbcnjd lfyyjq j,kfcnb. Ýnjn hfpltk vj;tn ghtlcnfdkznm cj,jq lfql;tcn nt[yjkjubxtcrb[ yjdjcntq cj ccskrjq yf ,jktt gjlhj,ye. byajhvfwb. yf cthdtht ghjbpdjlbntkz.

Îcyjdyjt ljcnjbycndj nfrjuj cgjcj,f hfpvtotybz byajhvfwbb cjcnjbn d njv, xnj d jnkbxbt jn ,fyythjd, jy yt ytctn htrkfvyjq jrhfcrb b gj'njve bpyfxfkmyj djcghbybvftncz c ,jkmibv ljdthbtv. Ècgjkmpez nfrjq cgjcj,, ytkmpz pf,sdfnm ghj cdjtdhtvtyyjt j,yjdktybt nfrjq byajhvfwbb, gjnjve xnj d ghjnbdyjv ckexft 'aatrn ,eltn j,hfnysq j;blftvjve.

Òfrbv j,hfpjv, vj;yj cltkfnm dsdjl, xnj bynthytn-htrkfvf - 'nj rjvgktrc vthjghbznbq d Ñtnb, yfwtktyys[ yf ghbdktxtybt dybvfybz felbnjhbb, f nj, rfrbvb chtlcndfvb 'nj ljcnbuftncz (ltvjycnhfwbtq uhfabrb bkb ntrcnf, felbj bkb dbltj afqkfvb), yt nfr e; df;yj. Òfr xnj yt cnjbn pfvsrfnmcz yf ,fyythyjq htrkfvt, ntv ,jktt xnj bynthytn-vfhrtnjkjub lfdyj pfvtnbkb: xtv vtymit htrkfvf gj[j;f yf htrkfve, ntv ,jkmibq gthdbxysq 'aatrn ljcnbuftncz ghb tt bcgjkmpjdfybb.

Ïhbyznbt htitybz j ghjdtltybb htrkfvyjq rfvgfybb c bcgjkmpjdfybtv Èynthytn, ds,jh dblf htrkfvyjuj djpltqcndbz zdkztncz bylbdblefkmysv ghjwtccjv lkz rf;ljq rjvgfybb d pfdbcbvjcnb jn caths tt ltzntkmyjcnb, b jcj,tyyjcntq dsgecrftvjq ghjlerwbb.

Àdnjh: Òfnmzyf Çetyjr
Ècnjxybr: promo.webcom.by

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