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;bkk jkty (Jill Whalen), CEO b jcyjdfntkm rjvgfybb High Rankingsljhjd kb dfi cfqn?

SEO-'rcgthns d ytrjnjhjv hjlt dhfxb, njkmrj jyb fyfkbpbhe.n yt dfit cj,cndtyyjt pljhjdmt, f cjcnjzybt dfituj cfqnf. jytxyj, pltcm htxm yt bltn j ;bpyb b cvthnb, yj tckb yf dfi cfqn gj rfrbv-nj ghbxbyfv yt ghb[jlbn wtktdjq gjbcrjdsq nhfabr, pyfxbn, cfqn ,jkty.

fxbyfz hf,jne c yjdsv rkbtynjv, d gthde. jxthtlm dctulf gsnftimcz dszdbnm cbvgnjvs ezpdbvjcnb cfqnf. e;t ghjdtlz lbfuyjcnbre, vj;yj ghtlkj;bnm cjjndtncnde.obt ktrfhcndf lkz cfqnf. fr b e xtkjdtrf, ,jktpyb cfqnf vjuen bvtnm hfpkbxyst cntgtyb pfgeotyyjcnb: yfxbyfz jn cfqnjd, yf rjnjhst ghb[jlbn rfrjq-nj nhfabr, yj tuj rjkbxtcndj vj;yj edtkbxbnm b pfrfyxbdfz cnhfybwfvb, yt ghjbyltrcbhjdfyysvb gjbcrjdbrfvb (cjjndtncndtyyj, b yt gjkextyysvb gjctnbntkzvb yf cfqn).

eotcndetn hzl afrnjhjd, rjnjhst ye;yj nofntkmyj ghjfyfkbpbhjdfnm, xnj,s gjyznm, gj rfrjq ghbxbyt ds nthztnt nhfabr b, cktljdfntkmyj, ltymub.

thdfz vtlbwbycrfz gjvjom dfitve cfqne ghjdthrf byltrcfwbb cnhfybw cfqnf Google ghjcvjnhjv cj[hfytyys[ d r'it gjbcrjdbrf rjgbq cnhfybw.

tynuty cfqnf

trcnjdsq r'i jnkbxftncz jn gjkyjq rjgbb cnhfybws, d rjnjhe. d[jlzn rfhnbyrb b dct jcnfkmyjt, xnj Google gj cenb yt drk.xftn d byltrc.

ckb gjkyfz rjgbz cnhfybws gj[j;f yf ajnjuhfab. dfituj cfqnf, nj ntrcnjdsq r'i yfgjvbyftn htynutyjdcrbq cybvjr.

s vj;tnt dsqnb yf cj[hfytyye. ntrcnjde. rjgb. k.,jq cnhfybws yfghzve., ddtlz djn 'njn URL (pfvtyzz example.com yf cdjq ljvty):

http://www.google.com/search?q=cache:http://www.example.com/&hl=en&lr=&strip =1

fr b dfib dyenhtyybt jhufys, pfgtxfnktyyst htynutyjv, ntrcnjdsq r'i cfqnf vj;tn cbkmyj dfc elbdbnm. j jy vj;tn b dszdbnm ghj,ktvs dfituj cfqnf, pfhsnst d lt,hb tuj ghjuhfvvyjuj rjlf.

gjvjom. ghjdthrb cj[hfytyyjq ntrcnjdjq rjgbb ds cvj;tnt dszdbnm ytrjnjhst nhtdj;yst cbuyfks:

fcnm rjyntynf cnhfybws (ckjd) jncencndetn, ds dblbnt f,cjk.nyj gecne. cnhfybwe bkb gjzdkztncz ntrcn, cjj,of.obq j njv, xnj nht,etncz pfuhepbnm rfrjt-nj ghbkj;tybt bkb xnj-nj pfgecnbnm, xnj,s ghjcvjnhtnm cnhfybwe
cskrb, rjnjhst ceotcnde.n d yfdbufwbb gj cfqne, ybult yt dblys
jrfpsdftncz cgbcjr ytgthtkbyrjdfyys[ ckjd, rjnjhst ljk;ys yf[jlbnmcz d dsgflf.otv vty.
s dblbnt ntrcn c dscjrbv ehjdytv njiyjns rk.xtds[ ckjd, rjnjhsq yt dblty ,sk yf cfqnt

fdfqnt hfccvjnhbv rf;lsq bp 'nb[ cbvgnjvjd ,jktt ltnfkmyj, gjgsnftvcz gjyznm, bp-pf xtuj djpybrkb 'nb ghj,ktvs b gjgsnftvcz b[ htibnm.

bvgnjv: ncencndetn xfcnm rjyntynf yf cnhfybwt

bfuyjp: jyntyn vj;tn ghjgfcnm d njv ckexft, tckb Google yt vj;tn tuj ghjbyltrcbhjdfnm. ckb dfif ukfdyfz cnhfybwf jnj,hf;ftncz rfr f,cjk.nyj gecnfz, tcnm dthjznyjcnm, xnj jyf ghtlcnfdkztn cj,jq jlyj ,jkmijt uhfabxtcrjt bpj,hf;tybt bkb hzl nfrb[ rfhnbyjr, bkb cnhfybwf gjkyjcnm. cltkfyf yf Flash. ckb jncencndetn xfcnm ntrcnf, jyf, djpvj;yj, yfgbcfyf yt yf HTML, f zdkztncz uhfabxtcrbv bpj,hf;tybtv ntrcnf. gjrf gjbcrjdst cbcntvs yt evt.n hfcgjpyfdfnm b byltrcbhjdfnm nfre. byajhvfwb., f nfr;t rkfccbabwbhjdfnm b hfy;bhjdfnm tt, dtcm ntrcn yf cnhfybwf[ cfqnf ljk;ty ,snm yfgbcfy yf cnfhjv lj,hjv HTML.

trfhcndj: thtgbibnt ntrcn, dcnfdktyysq d uhfabre, yf HTML. hjdtlbnt htlbpfqy cfqnf, tckb jy cltkfy yf Flash, xnj,s njkmrj bpj,hf;tybz jcnfkbcm yf Flash, f yt df;yfz byajhvfwbz, rjnjhe. ds [jnbnt ljytcnb lj gjkmpjdfntktq b gjbcrjds[ cbcntv. cnm fkmnthyfnbdyst vtnjls htitybz 'nb[ ghj,ktv, yj jyb bp hfphzlf ,frnthbwblys[ gkfcnshtq, f yt ktrfhcnd rfr nfrjds[.

bvgnjv: ncencnde.n yfdbufwbjyyst ccskrb

bfuyjp: ckb yfdbufwbjyyst ccskrb yt dblys, dthjznyj, ds bcgjkmpetnt ytlhe;tcndtyyje. gjbcrjdsv cbcntvfv yfdbufwb., nht,e.oe., yfghbvth JavaScript bkb Flash. kb ds cltkfkb yfdbufwb. rfhnbyrfvb, rjnjhst yt cyf,lbkb ntrcnjv d ntut alt.

trfhcndj: ckb yfdbufwbz yf cfqnt cjcnfdktyf yf ytbyltrcbhetvjv DHTML-rjlt bkb yf Flash, gthtgbibnt tt, bcgjkmpez lhe;tcndtyyjt r gjbcrjdbrfv CSS-vty.. ckb 'nj ytdjpvj;yj cltkfnm ,scnhj, gjvtcnbnt ccskrb, cdzpfyyst c dfibv yfdbufwbjyysv vty. d ntu < noscript >, xnj,s gjbcrjdst cbcntvs vjukb gthtqnb gj ccskrfv.

ckb ;t 'nj ghjcnj ccskrb-rfhnbyrb, lj,fdmnt d fnhb,en alt ntrcn, jgbcsdf.obq cnhfybwe, yf rjnjhe. dtltn ccskrf. jbcrjdst cbcntvs kexit rkfccbabwbhe.n ccskrb-rfhnbyrb, tckb r ybv lj,fdkty jgbcfntkmysq ntrcn.

bvgnjv: gbcjr yt gthtkbyrjdfyys[ ckjd

bfuyjp: nj ckexftncz, rjulf ds dblbnt rjyntyn dsgflf.otuj vty.. Google byltrcbhetn ntrcn 'njuj vty., yj yt djcghbybvftn tuj rfr ccskrb, gj'njve b yt vj;tn lj,hfnmcz lj URLjd cnhfybw, yf rjnjhst ljk;ys dtcnb 'nb ccskrb. ckb tlbycndtyyfz djpvj;yjcnm gjgfcnm yf 'nb cnhfybws xthtp nfrjt dsgflf.ott vty., jyb dhzl kb ,elen ghjbyltrcbhjdfys.

trfhcndj: j-gthds[, xnj,s gjvjxm Google ghjbyltrcbhjdfnm 'nb cnhfyws, ds vj;tnt pfvtybnm cdjt dsgflf.ott vty. yf ,jktt lhe;tcndtyye. r gjbcrjdjq cbcntvt yfdbufwb. bkb lj,fdbnm fkmnthyfnbdye. yfdbufwb., rjnjhfz cjlth;bn ccskrb yf URLs d dsgflf.otv vty.. f;yj jnvtnbnm, xnj ds, rjytxyj, vjukb ,s lj,fdbnm nfrjuj hjlf ccskrb r rfhnt cfqnf, xnj,s cgjcj,cndjdfnm b[ byltrcfwbb, yj 'nj nj;t yt ktrfhcndj, f gkfcnshm, gjcrjkmre gjbcrjdfz cbcntvf yt ghblfcn bv ,jkmijuj dtcf d njv ckexft tckb rfhnf cfqnf tlbycndtyyjt vtcnj, c rjnjhjuj yf yb[ cnjzn ccskrb.

bvgnjv: trcn c dscjrbv ehjdytv njiyjns rk.xtds[ ckjd, rjnjhsq yt dblty ,sk yf cfqnt

bfuyjp: nj-nj, pfgjkexbd ljcneg r dfitve cfqne, gsnfkcz vfybgekbhjdfnm rk.xtdbrfvb, xnj,s ddtcnb gjbcrjdst cbcntvs d pf,ke;ltybt. jyrehtyns vjuen nfrbv j,hfpjv cfvb lj,fdbnm crhsnsq ntrcn yf cfqn b pfntv cjj,obnm j, 'njv Google, c ntv xnj,s dfi cfqn ,sk yfrfpfy.

trfhcndj: fqlbnt yf cfqnt crhsnsq ntrcn b elfkbnt tuj bp rjlf rfr vj;yj ,scnhtt. cgjkmpjdfybt cj[hfytyyjq ntrcnjdjq rjgbb cfqnf 'nj kbim jlby bp vyjub[ vtnjljd lbfuyjcnbrb cfqnf. , jcnfkmys[ ,eltn hfccrfpfyj d gjcktle.ob[ cnfnmz[.

thtdjl gjl htl. yfcnfcbb enybrjdjq, SEOnews ;bkk jkty (Jill Whalen) , CEO b jcyjdfntkm rjvgfybb High Rankings
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