ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå) În htlfrwbb: Ýnf cnfnmz –nhtnmz ge,kbrfwbz, jcyjdfyyfz yf ljrkflt Íbrbns Ñtvtyjdf «Ñjwbfkmyst ctnb, gthcgtrnbds hfpdbnbz b cgjcj,s vjytnbpfwbb», ghtlcnfdktyyjuj yf erhfbycrjq rjyathtywbb Ât,-hfphf,jnxbrjd UA WEB-2008. Äjrkfl dspdfk vyjuj djghjcjd e ckeifntktq, ntvf jrfpfkfcm djcnht,jdfyyjq b hfcrhsnf ,skf bynthtcyj, gj'njve ghtlkfuftv b yfibv xbnfntkzv gjpyfrjvbnmcz c vfnthbfkjv. Ñjwbfkmyst ctnb tcnm, jyb gjgekzhys, e yb[ jnkbxyst gthcgtrnbds hfpdbnbz, yj b[ to¸ ye;yj vjytnbpbhjdfnm. Ýnj ,bpytc, f ,bpytc ljk;ty ghbyjcbnm ghb,skm. Ódtkbxtybt cnjbvjcnb Ó nfrb[ ghjtrnjd rfr cjwbfkmyst ctnb lj cb[ gjh jlybv bp jcyjdys[ cgjcj,jd vjytnbpfwbb jcnf¸ncz ghjlf;f, tckb 'nj vj;yj yfpdfnm cgjcj,jv vjytnbpfwbb djj,ot. Ñ[tvf jxtym ghjcnf: cjplf¸v bynthtcysq ghjtrn, yf,bhftv gjkmpjdfntktq b ghjlf¸vcz Google, ye, bkb, d rhfqytv ckexft, Yahoo, Microsoft, f lkz heytnf - Ôbyfve. Ýnj dspdfyj ntv, xnj vyjubt cjwbfkmyst ctnb e,snjxys. Îyb nht,e.n juhjvyjuj rjkbxtcndf htcehcjd lkz gjllth;fybz hf,jnjcgjcj,yjcnb (gthcjyfk, cthdthf b wtynhs [hfytybz lfyys[, ljhjujcnjzofz hfphf,jnrf b n.l.), f b[ ghb,skb xfcnj yf 'nj yt [dfnftn. Ïj'njve ctqxfc, xnj,s cjplfnm [jhjie. rjyrehtynjcgjcj,ye. cjwbfkmye. ctnm, yflj ghbdktxm ,jkmibt bydtcnbwbb.  2007 ujle Microsoft regbkf 1,6% cjwbfkmyjq ctnb Facebook pf $240 vky., nfrbv j,hfpjv jwtybd 'ne dnjhe. gj gjgekzhyjcnb cjwbfkmye. ctnm d vbht d $15 vkhl! Èltfkmysq ghbvth lkz ltvjycnhfwbb cnhfntubb vjytnbpfwbb «cltkfnm b ghjlfnm», [jnz, c lheujq cnjhjys, tcnm vytybt, xnj cnjbvjcnm ,skf jnrhjdtyyj pfdsityf, 'nbv [jljv Microsoft yt gecnbkf cdjtuj jcyjdyjuj rjyrehtynf d bynthytnt rjvgfyb. Google, rjnjhfz ujljv hfytt j,zpfkfcm pfgkfnbnm gthdjq gj gjgekzhyjcnb cjwbfkmyjq ctnb MySpace, ghbyflkt;fotq News Corporation, $900 vky. yf ghjnz;tybb 3-[ ktn pf dytlhtybt d cthdbc gjbcrf jn Google c htrkfvysvb cjj,otybzvb.  cdj. jxthtlm, Google d 2006 ujle regbk cjwbfkmye. ctnm – YouTube, gjcnhjtyye. yf jcyjdt dbltj rjyntynf pf $1,65 vkhl, ghbx¸v pfgkfnbd cdjbvb frwbzvb! Íf vjvtyn gjregrb cjwbfkmyfz ctnm ,skf e,snjxyjq, d ytq yfcxbnsdfkjcm 67 cjnhelybrjd b ,jkmibt vjoyjcnb gj [hfytyb. byajhvfwbb. Ê 'njve ifue Google gjlnjkryekf gthcgtrnbdyjcnm htrkfvs d jykfy-dbltj, t¸ cnhtvbntkmysq hjcn b ;tkfybt pf[dfnbnm kblthcndj yf 'njv hsyrt to¸ ghb tuj pfhj;ltybb. Åo¸ hfymit ,skf yt vtytt bynthtcyfz gjregrf cjwbfkmyjq ctnb MySpace d 2005 ujle rjvgfybtq News Corporation pf $580 vky. Ít jncnf¸n jn pfgflf b heytn gj ntvgfv ghjlf;b cjwbfkmys[ ctntq.  vfhnt 2007 ujlf ,skf regktyf heccrjzpsxyfz cjwbfkmyfz ctnm ÌjqÊheu nfrbv ubufynjv rfr ßyltrc. Ñevvf cltkrb yt hfpukfifkfcm, 'rcgthns t¸ jwtybdf.n jn $1,5 lj $5 vky. ×enm gjp;t ,skf regktyf ljkz jlyjq bp cfvs[ gjgekzhys[ cjwbfkmys[ ctntq d heytnt – Îlyjrkfccybrb d hfpvtht 30% pf $10 vky. kfndbqcrjq rjvgfybtq Forticom, ntv cfvsv jwtybditq htcehc d wtkjv ,jktt xtv d $30 vky, f ctqxfc tuj ytrjnjhst jwtybdf.n d ,jktt xtv $100 vky., gj $10 vky. pf jlby vky. htubcnhfwbq. Íf,k.lfz nfre. ntyltywb., vyjubt yjdst ghjtrns to¸ yf 'nfgt pfhj;ltybz chfpe ghbybvf.n cnhfntub. ghjlfnmcz d crjhjv dhtvtyb, ntv cfvsv gjlndth;lfz ckjdf À.Â. Ñedjhjdf: "Ïjlhf;fybt tcnm ghbpyfybt d ytljcnfnrt cj,cndtyys[ cdjb[ cgjcj,yjcntq". Õjnz jcyjdyfz pflfxf ,bpytcf ljcnbuftncz: gjkexftncz ,jkmifz ghb,skm pf jnyjcbntkmyj rjhjnrbq ghjvt;enjr dhtvtyb. Ítrjnjhst 'rcgthns gjkfuf.n, xnj yfc j;blftn to¸ jlby gepshm, yfgjlj,bt rhf[f ljnrjvjd d vfhnt 2000 ujlf, b yfpsdf.n 'nj zdktybt gepshm 2.0. Õjnz z yt hfpltkz. 'nj vytybt, d 90-[ ghjtrns gjregfkbcm pf juhjvyst cevvs, ,tp rfrjq -kb,j vjltkb djpdhfnf bydtcnbwbq, ctqxfc vjltktq djpdhfnf bydtcnbwbq ljdjkmyj vyjuj, cfvfz hfcghjcnhfy¸yyfz – 'nj vjltkm, rjnjhe. afrnbxtcrb cjplfk Google – htrkfvyfz. È lkz cjwbfkmys[ ctntq 'nf vjltkm rfr ytkmpz rcnfnb: byajhvfwbz j gjkmpjdfntkz[ gjpdjkztn lfdfnm vfrcbvfkmyj njxye. b bynthtcye. htrkfve, xnj, ,tpeckjdyj, pyfxbntkmyj edtkbxbdftn t¸ 'aatrnbdyjcnm. Õjnz gthtjwtyrf ghjtrnjd dc¸-nfrb tcnm, b jn 'njuj ybrelf yt ltnmcz. Îlyfrj yt dc¸ nfr ghjcnj. Ýaatrnbdyj htfkbpjdfnm 'ne vjltkm ljdjkmyj ckj;yj, f pfnhfns cjwbfkmys[ ctntq dtkbrb. Înc.lf gjkexftncz, xnj vyjubt ghjtrns lj cb[ gjh jcnf.ncz e,snjxysvb, xnj crhsdftn pf cj,jq ,jkmijq hbcr. Âtlm e,snjxysq ,bpytc hfyj bkb gjplyj pfrhsdf.n. Òfrbv j,hfpjv, vs gjkexftv ldt cnjhjys jlyjq vtlfkb: c jlyjq cnjhjys - djpvj;yjcntq lkz vjytnbpfwbb b ds[jlf yf ghb,skmyjcnm tcnm ljdjkmyj vyjuj, b 'nj htfkmyj cltkfnm, c lheujq cnjhjys - 'njn ghjwtcc ljdjkmyj ckj;ty, b tuj gjrf ytvyjubt cvjukb djgkjnbnm d ;bpym. Êfr j,sxyj, dgthtlb gj 'njve gjrfpfntk. bl¸n pfgfl, nfv ghjtrns e;t yfxbyf.n ds[jlbnm yf ghb,skmyjcnm (yfghbvth, FaceBook, rjnjhsq d ghjikjv 2007 ujle gjkexbk ghb,skb jrjkj $150 vky., f tuj hfc[jls pf njn ;t gthbjl cjcnfdbkb dctuj $30 vky.). Ðtrkfvf Ðtrkfvf – cfvfz hfcghjcnhfy¸yyfz vjltkm vjytnbpfwbb d cjdhtvtyys[ bynthytn-ghjtrnf[ b jcj,tyyj d cjwbfkmys[ ctnz[. Ó cjwbfkmys[ ctntq tcnm ljcneg r ldev df;ytqibv bcnjxybrfv byajhvfwbb: 1. Ïhjabkm b byajhvfwbz, pfgjkytyyfz cfvbv gjkmpjdfntktv 2. Åuj gjdtltybt, ytlj,hjdjkmyj lfyyfz byajhvfwbz Înc.lf dsltkztv cgjcj,s htrkfvs, j rjnjhs[ yb;t gjqltn htxm
Íf jcyjdt ghjabktq cjwbfkmyst ctnb vjuen 'aatrnbdyj nfhutnbhjdfnm htrkfve: gj gjke, djphfcne, lj[jle, ghjatccbb b n.l. Òfrbv j,hfpjv, vj;yj gjrfpsdfnm vfrcbvfkmyj njxye. htrkfve, rjnjhfz c ,jkmijq dthjznyjcnm. ,eltn bynthtcyf gjkmpjdfntk.. Ïhbdtle ghbvth: ljgecnbv, htrkfvyjt futyncndj bp Êbtdf jhufybpjdsdftn gkfnysq ghjatccbjyfkmysq ctvbyfh-nhtybyu gj PR. Ötktdfz felbnjhbz – ghjatccbjyfkmyst ltzntkb d htrkfvyjq jnhfckb b bvtyyj gbfhobrb bp Êbtdf c ehjdytv lj[jlf ,jkmit 1000$ d vtczw. Ó htrkfvyjuj futyncndf ,jkmijq ds,jh chtlcnd htrkfvs 'njuj vthjghbznbz (;ehyfks, ,fyythyfz b rjyntrcnyfz htrkfvf, hflbj, ntktdbltybt b n.l.). Ìyjubt cgjcj,s gjlhfpevtdf.n jghtltk¸yysq nfhutnbyu yf jghtltk¸yye. felbnjhb., djpvj;yj, 'nj - jghtltk¸yyjt dhtvz 'abhf gj hflbj bkb - cgtwbfkbpbhjdfyyst ;ehyfks gj vfhrtnbyue, djpvj;yj, 'nj - rjyntrcnyfz htrkfvf c nfhutnbyujv yf Êbtd, yj vfrcbvfkmyj njxyjuj nfhutnbyuf ytn! ×nj vj;tn yfv lfnm cjwbfkmyfz ctnm? À cjwbfkmyfz ctnm vj;tn gjrfpfnm htrkfvyjt cjj,otybt njkmrj wtktdjq uheggt: ghjatccbjyfkmysv PR cgtwbfkbcnfv, e rjnjhs[ erfpfyf gjlj,yfz ljk;yjcnm, d djphfcnt jn 25 lj 60, c lj[jljv jn 1000 lj 6000$, ghj;bdf.obv d Êbtdt, rjnjhst xbnf.n b cvjnhzn rjyntyn gj PR (yf jcyjdt fyfkbpf ltqcndbq). Çfhfytt jghtltkztncz xbckj d 1000 xtkjdtr gj dsiterfpfyysv gfhfvtnhfv, ghb 'njv htrkfvyjt cjj,otybt j,hfnbncz r rf;ljve gjkmpjdfntk. gj bvtyb b afvbkbb, cj ckjdfvb «Ódf;ftvsq» bkb «Ódf;ftvfz», f htrkfvjlfntkm gjkexftn jnx¸n j ghjxntybb htrkfvyjuj cjj,otybz bkb rjkbxtcndt ghjcvjnhjd cnhfybw c 'njq htrkfvjq. Ñnjbvjcnm jlyjuj nfrjuj cjj,otybz jghtltkbnm d jlby ljkkfh. Â htpekmnfnt htrkfvjlfntkm pfgkfnbn dctuj 1000$ pf ghjxntybt htrkfvyjuj cjj,otybz 1000 xtkjdtr bp wtktdjq felbnjhbb, f cjwbfkmyfz ctnm ghb,skm d hfpvtht 1000$ dctuj pf jlyj cjj,otybt b pf jlby ltym. Ýaatrnbdyjcnm jxtdblyf, rfr, dghjxtv, b ckj;yjcnm htfkbpfwbb nfrjuj vt[fybpvf. Íj dctulf tcnm ghj,ktvf, b nen ghj,ktvf pfrk.xftncz d cfvjv xtkjdtrt. Âtlm vyt b k.,sv lheubv gjkmpjdfntkzv ybxnj yt vtiftn erfpfnm d ghjabkt, xnj z Ábkk Ãtqnc b hf,jnf. d rjvgfybb Ìfqrhjcjan, f cbcntvf dhzl kb yfql¸n jib,re, gjrf e cjwbfkmys[ ctntq ytn bcreccndtyyjuj byntkktrnf. Òjulf d ltqcndbt dcnegftn dnjhjq ,jkmijq vt[fybpv – fyfkbp ltqcndbq gjkmpjdfntktq. Ïhbdtle ghbvth. ß rfr xtkjdtr pfybvf.obqcz htrkfvjq d bynthytnt, bynthytn-ghjtrnfvb, cjwbfkmysvb ctnzvb b gjlj,ysvb dtofvb, vjue pfqnb d cjwbfkmye. ctnm ÌjqÊheu b erfpfnm ljk;yjcnm «'ktrnhbr», pfdjl «ÏhjvÑnfyjr», d bynthtcf[ yfgbcfnm «'ktrnhjghjdjlrf, hjptnrb, ghjdjlf», lj[jl – 200$ d vtczw, f djphfcn – 50 ktn. Íj e vtyz d bynthtcf[ cjdthityyj ytn ybxtuj, cdzpfyyjuj c 'ktrnhbxtcndjv, b gj'njve dgjkyt gjyznyj, xnj z kb,j yt ,ele pf[jlbnm d 'ne cjwbfkmye. ctnm, kb,j bynthtcjdfnmcz vjbvb htfkmysvb bynthtcfvb – htrkfvjq d bynthytnt, b cbcntvf dgjkyt vj;tn 'nj gjyznm. Ñfvst ghjcnst dfhbfyns: - gj cjj,otcndfv, d rjnjhst z dcnegbk; - gj fyfkbpe ntrcnf d rjvvtynfhbz[; - gj pfujkjdrfv b ntrcnfv cnfntq b yjdjcntq, rjnjhst z xbnf.; - gj k.lzv, c rjnjhsvb z j,of.cm b n.l. È yf jcyjdfybb 'nb[ lfyys[ gjrfpsdfnm vyt rjyrhtnye. htrkfve. Ñbcntve vj;yj dscnhjbnm c bcgjkmpjdfybtv j,jb[ gfhfvtnhjd jlyjdhtvtyyj: tckb vjq ghjabkm b gjdtltybt cjdgflf.n, z 100% rkbtyn; tckb ytn, nj htrkfve vj;yj gjrfpsdfnm gj bynthtcfv, bkb, d rhfqytv ckexft, gj ghjabk., tckb ytn lheujq htrkfvs, ,jktt gjl[jlzotq. Íj djpvj;yjcnm nfhutnbyuf yt tlbycndtyyjt htrkfvyjt ghtbveotcndj cjwbfkmys[ ctntq. Ñeotcndetn ljdjkmyj vyjuj lheub[ cgjcj,jd d j,kfcnb ,htylbyuf, PR, dbhecyjq htrkfvs b lheujq htrkfvs, rjnjhfz ,eltn 'aatrnbdyf ,kfujlfhz cfvjq rjywtgwbb cjwbfkmys[ ctntq. Ífghbvth, ljdjkmyj bynthtcysq b jxtym gjgekzhysq yf pfgflt ghb¸v – 'nj ,htylbhjdfyyst cjj,otcndf. Ñvsck pfrk.xftncz d cjplfybb cjj,otcndf rjvgfybq, d rjnjhs[ frnbdyj jcdtoftncz ;bpym 'nb[ rjvgfybq, gbien cjnhelybrb, j,ce;lf.ncz ghtlkj;tybz d cfvs[ gjgekzhys[ cjwbfkmys[ ctnz[ b ghbukfitybt nelf dct[ ;tkf.ob[ gjkmpjdfntktq. Ýnj ytghzvfz b ytyfdzpxbdfz htrkfvf, gjkmpjdfntkb jnyjczncz r ytq kjzkmyj. Înltkmyj cnjbn dsltkbnm gjkbnbxtcre. htrkfve d cjwbfkmys[ ctnz[. Åcnm jxtym bynthtcyst ghbvths 'njq htrkfvs: yfghbvth, bvtk vtcnj bynthtcysq ckexfq, rjulf fdcnhfkbqcrbq gjkbnbr Êtdby Ðfll d 2007 ujle bcgjkmpjdfk nfrbt cjwbfkmyst ctnb rfr MySpace, FaceBook, YouTube b lheubt lkz gjcnhjtybz cdjtq htrkfvyjq rjvgfybb b ljcnbu juhjvys[ ecgt[jd! Õjnz ds,jhs b yt dsbuhfk, yj ,sk ,kbpjr r njve. Ýnj ujdjhbn kbim j, jlyjv: cjwbfkmyst ctnb e;t yt ghjcnj vjlyjt hfpdktxtybt, f cbkmysq htrkfvysq bycnhevtyn, b tckb k.lb b rjvgfybb vjuen lj,bdfnmcz ,jkmib[ wtktq c b[ gjvjom., nj b gkfnbnm pf 'nj ujnjds ,jkmibt ltymub, jcnf¸ncz njkmrj lfnm bv nfre. djpvj;yjcnm. Åo¸ jlybv ghb¸vjv htrkfvs d cjwbfkmys[ ctnz[ vj;yj yfpdfnm htrjvtylfwbb. Êfr bpdtcnyj, gcb[jkjubxtcrb cfvjq vjoyjq htrkfvjq zdkz.ncz htrjvtylfwbb lheptq, hjlcndtyybrjd, pyfrjvs[ regbnm njdfh bkb eckeue. Ýnj jnkbxyj gjyzk FaceBook b cyfxfkf gjgsnfkcz dytlhbnm gjlj,ysq vt[fybpv yfcbkmyj, rjulf «htrjvtylfwbb» ghb[jlbkb jn gjkmpjdfntkz ,tp tuj cjukfcbz, xnj dspdfkj djkye ytljdjkmcnd, f cj dhtvtytv 'nf cjwbfkmyfz ctnm pfvtybkf lfyye. aeyrwb. yf ,jktt kjzkmye. - Market Lodge, rjulf gjkmpjdfntkb lf.n htrjvtylfwbb gj cj,cndtyyjve ;tkfyb. b gjkexf.n pf 'nj 10% jn cnjbvjcnb htrkfvbhetvjuj njdfhf. Êcnfnb, ntv cfvsv jy yfxfk htfkbpjdsdfnm to¸ jlye cbkmye. vjltkm vjytnbpfwbb, ghb rjnjhjq cjwbfkmyfz ctnm ltkbncz c gjkmpjdfntkzvb xfcnm. cdjtq ghb,skb. Åo¸ jlybv bynthtcysv cgjcj,jv vj;tn ,snm cjplfybt htrkfvyjq gkfnajhvs, c[j;tq gj ghbywbgfv c rjyntrcnyjq htrkfvjq, c jghtltktybtv wtys pf rkbr yf jcyjdt ferwbjyf, ntrcnjdsvb j,]zdktybzvb (f d ytrjnjhs[ ckexfz[ b uhfabxtcrbvb). Íj nfr;t ye;yj lfnm djpvj;yjcnm htrkfvjlfntkzv ,jkmit nfhutnbhjdfnm htrkfvyjt cjj,otybt [jnz ,s yf jcyjdt ghjabkz b lfyys[ d y¸v. Òfrjq ghb¸v gjpdjkbn yfvyjuj gjdscbnm 'aatrnbdyjcnm htrkfvs b ghb 'njv edtkbxbnm cnjbvjcnm pf rkbr gj vyjubv ntvfv b ljdtcnb tuj lj ljgecnbvjuj vfrcbvevf, rjnjhsq ujnjds gkfnbnm rjvgfybb. Îcj,tyyj nfrjq cgjcj, ,eltn 'aatrnbdty lkz ctntq c ,jkmijq felbnjhbtq, yfghbvth, MySpace bkb Îlyjrkfccybrb, rjnjhst cvjuen ,tp nhelf yfqnb ct,t htrkfvjlfntktq. Äfkmit vj;yj hfccvjnhtnm cjwbfkmyst ctnb rfr jnkbxye. gkfnajhve lkz pfgecrf dbhecyjq htrkfvs (htrkfvyjt cjj,otybt, rjnjhjt hfcghjcnhfyztncz gj ghbywbge xtkjdtxtcrjuj dbhecf, jn xtkjdtrf r xtkjdtre, cxbnftncz jnyjcbntkmyj ytljhjubv b ltqcndtyysv htrkfvysv ghb¸vjv), xnj ctqxfc xfcnj b ltkftncz. Íj lj cb[ gjh wtktyfghfdktyyjuj aeyrwbjyfkf lkz 'nb[ wtktq yt ,skj. Ìj;yj ljdjkmyj kturj ghblevfnm vt[fybpv gjlfxb dbhecyjuj cjj,otybz njgjdsv exfcnybrfv, nfr yfpsdftvsv kblthfv vytybq, rjnjhst lfkmit kturj tuj hfcghjcnhfyzn (jcj,tyyj tckb ,elen gjkexfnm ghjwtyn pf 'nj). Â 'njv ckexft cjwbfkmyfz ctnm dscnegftn gjchtlybrjv b gjkexftn ghjwtyn. Ìj;yj b cj,cndtyysvb cbkfvb cjwbfkmyjq ctnb pfgecrfnm dbhecyst cjj,otybz yfghzve. gjkmpjdfntkzv, yj 'nj e;t ckj;ytt ,eltn, [jnz b gjntywbfkmyfz ghb,skm ,eltn ,jkmit. Ítkmpz pf,sdfnm b j nfrjv vjoyjv bycnhevtynt rfr cgjycjhcndj. Â cjwbfkmys[ ctnz[ tcnm vyjuj cjj,otcnd, rf;ljt bp rjnjhs[ vj;yj cgjycbhjdfnm. Âshf;fnmcz 'nj vj;tn d cfvs[ hfpys[ cgjcj,f[: jn ,fyfkmyjq jgkfns lkz hfpvtotybz kjujnbgf lj jhufybpfwbb ghjatccbjyfkmys[ bkb k.,bntkmcrb[ dcnhtx pf cx¸n rjvgfybb-cgjycjhf. Êhjvt njuj, e cjwbfkmys[ ctntq ybrnj yt pf,bhfk cnfylfhnye. htrkfve, yfghbvth, ,fyyths bkb rjyntrcn. Ïkfnyst cthdbcs Ïkfnyst cthdbcs – dnjhjq gj gjgekzhyjcnb cgjcj, vjytnbpfwbb cjwbfkmys[ ctntq. Ájkmibycndj ctntq bvt.n rfrbt-kb,j gkfnyst eckeub, xfot dctuj, 'nj ytljhjubt cgjcj,s lkz dsltktybz gjkmpjdfntktq bkb gjvjom d ljcnb;tybb rfrjq-kb,j wtkb, yfghbvth, ghjlf;b xtuj-nj. Ñfvsv «drecysv» vtnjljv vj;yj yfpdfnm gjchtlybxtcndj. ×tkjdtxtcndj bplfdyf pfybvfkjcm b pfybvftncz gjchtlybxtcrbvb eckeufvb. Ãkfdyjt d 'njv vtnjlt cjplfnm elj,ysq vt[fybpv lkz ghjlfdwjd b gjregfntktq xtuj-kb,j + gjgekzhyjcnm cjwbfkmyjq ctnb, d htpekmnfnt gjkexftncz gjcnjzyysq ltyt;ysq gjnjr d rfcce cjwbfkmyjq ctnb, ghb 'njv cjwbfkmyfz ctnm ghfrnbxtcrb ybxtuj yt ltkftn, ghfdbkmysq vt[fybpv dc¸ fdnjvfnbpbhetn. Ñnjbvjcnm ljk;yf ,snm yt,jkmijq b ljcnegyjq gjxnb dctv .pthfv ctnb. Òfr;t jxtym df;yj, xnj,s eckeub vj;yj ,skj kturj jgkfnbnm, dhzl kb j,sxysq xtkjdtr cnfytn ,t;fnm d ,fyr, xnj,s gthtxbckbnm 5 ljkkfhjd cjwbfkmyjq ctnb. Ólfxysv ghbvthjv 'njq rjywtgwbb zdkztncz dc¸ njn ;t FaceBook b tuj bycnhevtyn marketplace (facebook.com/marketplace) – gkjoflrf lkz ghjlf;b gjkmpjdfntkzvb njdfhjd: e rf;ljuj tcnm cdjz cnhfybwf b cgtwbfkmyst vfktymrbt j,]zdktybz, rjnjhst pf ltymub vj;yj htrkfvbhjdfnm lheubv gjkmpjdfntkzv ctnb, cnjbvjcnm jn 1$. Èycnhevtyn ghbyjcbn cjwbfkmyjq ctnb gjhzlrf 1$ vky. d vtczw.  Ýnj [jhjij gjrfpsdf.n yfv dctdjpvj;yst cthdbcs pyfrjvcnd, jyb ghjdthbkb 'njn ghbywbg gthdsvb. Â cjwbfkmys[ ctnz[ k.lb nj;t pyfrjvzncz b j,of.ncz, b bv nfr;t df;yj dsltkbnmcz. Ïj'njve cjplfybt gjlj,ys[ cthdbcjd jcj,tyyj df;yj b vj;tn ghbyjcbnm ,jkmibt ghb,skb (yfghbvth, nfrjq cgjcj, c ytlfdytuj dhtvtyb bcgjkmpetn cjwbfkmyfz ctnm ÂÊjynfrnt, e yt¸ tcnm cthdbc, c gjvjom. rjnjhjuj vj;yj ujkjcjdfnm gjchtlcndjv sms pf cdjq htqnbyu b ntv cfvsv dsltkznmcz). Ýnjn ghb¸v ghbvtybv yt njkmrj lkz gjlhjcnrjds[ cjwbfkmys[ ctntq, yj b lkz ,bpytc-ctntq, yfghbvth, vj;yj lfnm djpvj;yjcnm dsltkbnmcz d jghtltk¸yyjv ntvfnbxtcrjv cjj,otcndt, yf jcj,jv vtcnt «Èoe gfhny¸hf» bkb «Èoe bydtcnjhf». Çf jghtltk¸yye. cevve k.lb ,elen ujnjds gjlj,ysv cgjcj,jv yfqnb ye;yst rjynfrns. Êjytxyj, jnltkmysv geyrnjv ye;yj dsltkbnm dbhnefkmyst njdfhs. Ñfvsvb hfcghjcnhfy¸yysvb vj;yj cxbnfnm gjlfhrb. Âj vyjub[ cjwbfkmys[ ctnz[ nfrbt dbhnefkmyst ghtlvtns ,tcgkfnys, yj tcnm b gkfnyst. Èltfkmysq dfhbfyn lfnm vyjuj ,tcgkfnys[ b xfcnm eybrfkmys[ gkfnys[ gjlfhrjd. Òjulf b gjkmpjdfntkb yt jcnfyencz d j,blt, b cjwbfkmyfz ctnm ,eltn pfhf,fnsdfnm. Òfrbt gjlfhrb tcnm, yfghbvth, e FaceBook (gkfnyst) b ÌjqÌbh (,tcgkfnyst). Îlyfrj ghjlfdfnm vj;yj dc¸, xnj eujlyj, ltkj, crjhtt, d afynfpbb. Äheubt cgjcj,s Âsit ,skb gthtxbcktys jcyjdyst b cfvst hfcghjcnhfy¸yyst cgjcj,s vjytnbpfwbb, yj yf yb[ vjytnbpfwbz yt bcxthgsdftn ct,z. Åcnm ytrjnjhst vtytt bpdtcnyst, yj yt vtytt gthcgtrnbdyst cgjcj,s. Îlybv bp nfrb[ cgjcj,jd vj;yj yfpdfnm gjl,jh gthcjyfkf d cjwbfkmyjq ctnb. Êfr ujdjhbkjcm hfytt, cjwbfkmyst ctnb – 'nj juhjvysq rkfltpm byajhvfwbb, lfyyjq lj,hjdjkmyj b ytlj,hjdjkmyj hfpysvb k.lmvb. Ïj'njve dgjkyt kjubxyj bcgjkmpjdfnm cjwbfkmyst ctnb d wtkz[ gjl,jhf gthcjyfkf yf ehjdyt cfvb[ cjwbfkmys[ ctntq, f yt jnltkmys[ gjkmpjdfntktq. Â cjwbfkmys[ ctnz[ vj;yj dbltnm ghjabkm gjkmpjdfntkz, vj;yj jghtltkbnm tuj vfythe gjdtltybz, ghbvthyst pyfybz, jnyjitybt r hf,jnt, [fhfrnth b vyjujt lheujt. Ñ nfrjq byajhvfwbtq rjvgfybb vjuen gjl,bhfnm gj pfhfytt cjcnfdktyyjve gjhnhtne yjds[ cjnhelybrjd, rjnjhst vfrcbvfkmyj 'aatrnbdyj dgbiencz d rjkktrnbd, e rjnjhs[ ,eltn edthtyyjcnm d pyfybz[ b jgsnt hf,jns, f nfr;t lheub[ yt vtytt df;ys[ jcj,tyyjcnz[ xtkjdtrf. Åcntcndtyyj, nfrfz djpvj;yjcnm dspsdftn ,jkmijq bynthtc vyjub[ abhv, b, xnj cfvjt df;yjt, pf 'nb djpvj;yjcnb ,bpytc ujnjd gkfnbnm, b xfcnj ytvfkst ltymub, dtlm xtkjdtxtcrbt htcehcs – 'nj jlby bp jcyjdys[ frnbdjd cjdhtvtyyjq rjvgfybb. Ïj cke[fv, lfyysq vtnjl vjytnbpfwbb frnbdyj bcgjkmpetn cjwbfkmyfz ctnm ÂÊjynfrnt, jlyfrj jabwbfkmyst pfzdktybz jghjdthuf.n 'nj b ujdjhzn, xnj yt gjkexf.n pf 'nj ltymub. Ítvyjuj j pyfybz[. ×nj cfvjt wtyyjt d vbht d byajhvfwbjyye. 'gj[e? Êjytxyj, byajhvfwbz! Ïj'njve to¸ jlybv jxtym gthcgtrnbdysv vtnjljv vjytnbpfwbb zdkztncz ghjlf;f byajhvfwbb. Îcj,tyyj 'aatrnbdyj lkz ,jkmib[ ctntq: bv vj;yj vfccjdj ghjlfdfnm cnfnbcnbxtcre. byajhvfwb., ghjdjlbnm bccktljdfybz gjl pfrfp, d njv xbckt rjkbxtcndtyyst vfhrtnbyujdst bccktljdfybz, njhujdfnm ljcnegjv r bp,hfyyjve rjyntyne. Ìj;yj lf;t ghjlfdfnm kbxyst lfyyst ([jnz 'njn cgjcj, dspsdftn ,jkmibt cjvytybz d cbke cdjtq yt'nbxyjcnb b ytpfrjyyjcnb, yj tckb tcnm cghjc, nj hfyj bkb gjplyj gjzdbncz ghtlkj;tybt). Âfhbfynjd jxtym vyjuj, ye;yj njkmrj ghjdtcnb bccktljdfybt, rfrfz byajhvfwbz ye;yf b crjkmrj pf yt¸ ujnjds gkfnbnm k.lb b rjvgfybb. Íbitdst cjwbfkmyst ctnb b eybrfkmyst cgjcj,s vjytnbpfwbb Êfr e;t ,skj crfpfyj dj dnjhjq xfcnb wbrkf ge,kbrfwbq, jcyjdfyys[ yf vjtv ljrkflt, jnvtxftncz ntyltywbz hfpdbnbz ybitdt[ cjwbfkmys[ ctntq. Íbitdst cjwbfkmyst ctnb xfot dctuj bynthtcys juhfybxtyyjve rheue k.ltq. Înc.lf gjzdkztncz kjubxysq djghjc: «Êfr vjytnbpbhjdfnm ybitdst cjwbfkmyst ctnb?» Îndtn yf djghjc jxtdblty b ytgjyznty d nj ;t dhtvz: «Ìjytnbpbhjdfnm ybitdsvb cgjcj,fvb vjytnbpfwbb!». Äkz cgtwbfkbpbhjdfyys[ bkb ybitds[ cjwbfkmys[ ctntq vj;yj ghblevfnm cdjb cgjcj,s vjytnbpfwbb, rjnjhst ,elen bcgjkmpjdfnm eybrfkmyst cnjhjys ghjtrnjd. Â rf;ljv rjyrhtnyjv ckexft 'nb cgjcj,s ,elen hfpysvb. Ífghbvth, r cjwbfkmyjq ctnb ajnjuhfajd vj;yj ghbcjtlbybnm cdjq ajnj,fyr, ult k.,jq exfcnybr ctnb vj;tn ghjlfdfnm cdjb ajnjuhfabb xthtp lfyysq cthdbc, f cjwbfkmyfz ctnm gjkexfnm ghjwtyn cj dct[ cltkjr. Ë.lb j,of.ncz, ghjlf.n b pfhf,fnsdf.n yf 'njv ltymub, rkbtyns gjregf.n ajnjuhfabb, f cjwbfkmyfz ctnm ltymub cxbnftn b dct jcnf.ncz ljdjkmys. Íj ghb dct[ cgjcj,f[ vjytnbpfwbb df;yj yt pf,sdfnm j gjkmpjdfntkt: yt gthtuhe;fnm cjwbfkmye. ctnm htrkfvjq; yt ktpnm d kbxyjt ghjcnhfycndj gjkmpjdfntkz (tuj ghjabkm), lfdfnm djpvj;yjcnm jnrfpfnmcz jn nt[ bkb bys[ aeyrwbq b ltqcndbq cbcntvs, b, lf;t yfj,jhjn, ltkbnmcz c gjkmpjdfntktv ghb,skm., [jnz ,s vfktymrjq t¸ xfcnm. Òjulf jy jn,kfujlfhbn cjwbfkmye. ctnm b ghbytctn tq to¸ ,jkmit ghb,skb. È z cxbnf., xnj d ,eleotv ,elen gjgekzhys bvtyyj nt cjwbfkmyst ctnb, rjnjhst gjcnhjzn cdj. vjytnbpfwb. bvtyyj yf «k.,db r gjkmpjdfntk.» b ,elen c ybv ltkbnmcz. ×bnfqnt yf SEOnews gthde. xfcnm ljrkflf Íbrbns Ñtvtyjdf ×tkjdtr d ctnz[ - cjwbfkmys[ b dnjhe. - Ïthcgtrnbds hfpdbnbz cjwbfkmys[ ctntq. Íbrbnf Ñtvtyjd , utythfkmysq lbhtrnjh htrkfvyjuj futyncndf SECL, lbhtrnjh gj vfhrtnbyue gthdjq erhfbycrjq gkfnajhvs lkz gjcnhjtybz cjwbfkmys[ ctntq "Ñjwbjlhjv" seonews.ru/article/.publication/558/ |
