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Сnfnbcnbrf ckexftd jcyjdfyf yf vyjujxbcktyys[ j,pjhf[ ukfdys[ cnhfybw dt,-cfqnjd, rjnjhst vjz rjvgfybz ghjdjlbkf c njuj vjvtynf, rfr edbltkf cdtn vjz rybuf gj .pf,bkbnb ukfdys[ cnhfybw. Тfrjq bcnjxybr lfyys[ rjytxyj ytkmpz cxbnfnm j,]trnbdysv, gjcrjkmre njkmrj rhegyst rjvgfybb bkb ghfdbntkmcndtyyst exht;ltybz, eltkz.obt ,jkmijt dybvfybt .pf,bkbnb, vjuen gjpdjkbnm ct,t pfgkfnbnm 10.000 ljkkfhjd pf ytpfdbcbvsq fyfkbp lbpfqyf dt,-cfqnf. Тtv yt vtytt 'njn ytljcnfnjr htpekmnfnjd vs vj;tv j,hfnbnm d ghtbveotcndj: tckb lf;t rhegyst rjvgfybb, yt 'rjyjvzobt yf lbpfqyt, ltkf.n yb;tgthtxbcktyyst jib,rb, pyfxbn 'nb jib,rb ltqcndbntkmyj ljcnjqys dybvfybz.

Дkz rf;ljq bp ltcznb jib,jr z erfpfk ghjwtyn cnhfybw, rjnjhst dct ;t cktle.n cjdtne. Я jncjhnbhjdfk cgbcjr gj 'njve ghjwtynyjve pyfxtyb.: gthdsv bltn ghfdbkj, rjnjhjt cj,k.lftn kbim yt,jkmijq ghjwtyn cfqnjd (n.t. ljgecrf.n yfb,jktt hfcghjcnhfytyye. jib,re).

Я nfr;t erfpsdf. gjhzlrjdsq yjvth cjdtnf, gjl rjnjhsv jy egjvbyftncz d vjtq rybut, yf njn ckexfq, tckb ds gj;tkftnt jpyfrjvbnmcz c ybv gjlhj,ytt.

1. Яcyj dshfpbnt, xnj ghtlkfuftn wtyyjuj lkz gjctnbntktq dfi dt,-cfqn b rfrbv j,hfpjv jy jnkbxftncz jn cdjb[ rjyrehtynjd

Пhjwtyn cfqnjd, cj,k.lf.ob[ ghfdbkj: 27%
Нjvth ghfdbkf d rybut Homepage Usability: 3

Эnj cfvsq df;ysq vjvtyn, j rjnjhjv ytj,[jlbvj gjvybnm ghb lbpfqyt ukfdyjq cnhfybws, gj'njve jxtym uhecnyj dbltnm, xnj 'nj ghfdbkj cj,k.lftn nfr vfkj cfqnjd. Пhjcnj ytdthjznyj, yfcrjkmrj gkj[j dt,-cfqns lf.n gjyznm gjkmpjdfntkzv, xnj ;t jyb cj,cndtyyj ghtlkfuf.n. Чtnrfz vsckm nthztncz pf ktcjv vfhrtnbyujds[ ckjd, rjnjhjt yt cgjcj,yj ghjbpdtcnb dgtxfnktybt yf gjntywbfkmyjuj rkbtynf.

Пjvybnt: tckb e gjkmpjdfntkz tcnm rfrfz-nj gjnht,yjcnm, jy bltn yf gjbcrjdsq cfqn b ghb ghjcvjnht cgbcrf htpekmnfnjd rf;ljve cfqne eltkztn kbim ytcrjkmrj ctreyl dybvfybz.

2. Иcgjkmpeqnt "htpbyjde." dёhcnre cnhfybws, xnj gjpdjkztn gjkmpjdfntkzv vtyznm hfpvth cnhfybws

Пhjwtyn cfqnjd, cj,k.lf.ob[ ghfdbkj: 28%
Нjvth ghfdbkf d rybut Homepage Usability: 67

В ,jhm,t c abrcbhjdfyyjq ibhbyjq cnhfybws dctulf ghjbuhsdf.n gjkmpjdfntkb, yj dct ;t yt kbiyt tot hfp yfgjvybnm: e hfpys[ gjkmpjdfntktq hfpyst hfpvths vjybnjhf. Вkfltkmws ,jkmib[ vjybnjhjd ghbdsrkb evtymifnm hfpvths jryf ,hjepthf, xnj,s dbltnm ytcrjkmrj jrjy jlyjdhtvtyyj. Вs yt vj;tnt bc[jlbnm b[ ghtlgjkj;tybz, xnj e dct[ ibhbyf vjybnjhf hfdyf 800 gbrctkzv: lkz jlyb[ gjkmpjdfntktq 800px 'nj ckbirjv vyjuj, f lkz lheub[ - ckbirjv vfkj.

3. Иcgjkmpeqnt hfpkbxyst wdtnf lkz j,jpyfxtybz gjctotyys[ b ytgjctotyys[ ccskjr

Пhjwtyn cfqnjd, cj,k.lf.ob[ ghfdbkj: 33%
Нjvth ghfdbkf d rybut Homepage Usability: 37

Оndtn yf djghjc "Гlt z ,sk?" - 'nj jndtn yf jlby bp nht[ djghjcjd, yf rjnjhst ljk;yf jndtxfnm k.,fz yfdbufwbjyyfz cbcntvf (Дdf lheub[ djghjcf: "Гlt z ctqxfc yf[j;ecm?" b "Кelf z vjue gjqnb?").

Оxtym uhecnyj dbltnm, xnj kbim nhtnm rjhgjhfnbdys[ dt,-cfqnjd cjj,oftn dbpefkmyj gjkmpjdfntkzv, rfrbt ccskrb jyb e;t gjctnbkb. Пenfybwf d yfdbufwbb dctulf ghjbc[jlbn njulf, rjulf lbpfqyth jnrk.xftn rfre.-kb,j gjktpye. aeyrwb. dt,-,hjepthf: yfghbvth, jnj,hf;tybt hfpkbxysvb wdtnfvb gjctotyys[ b ytgjctotyys[ ccskjr. Нfib ntcns gjrfpfkb, xnj yfheitybt lfyyjuj ghfdbkf jcj,tyyj ,jktpytyyj crfpsdftncz yf ghtcnfhtks[ gjkmpjdfntkz[.

4. Иcgjkmpeqnt uhfabxtcrbt bpj,hf;tybz, cdzpfyyst c vfnthbfkfvb cfqnf, f yt ghjcnj lkz erhfitybz

Пhjwtyn cfqnjd, cj,k.lf.ob[ ghfdbkj: 35%
Нjvth ghfdbkf d rybut Homepage Usability: 56

Нfghbvth, bcgjkmpeqnt yf cfqnt ajnjuhfabb k.ltq, rjnjhst zdyj bvt.n jnyjitybt r dfitve cfqne b r tuj vfnthbfkfv, f yt ajnjuhfabb vjltktq bkb bpj,hf;tybz bp ajnj,fyrf. Фjnjuhfabb ghbdktrf.n dybvfybt gjkmpjdfntktq, ytevtcnyfz ajnjuhfabz kbim jndktxtn b[ dybvfybt jn df;yjuj vfnthbfkf.

Пhjlfdws ajnj,fyrjd ltkf.n pfvtxfntkmyjt ltkj, yj gjctnbntkb dfituj cfqnf yt gjdthzn, xnj dfi njdfh ltkftn tuj dkfltkmwf cxfcnkbdsv, njkmrj gjnjve, xnj yf cnhfybwt dfituj cfqnf jyb edblzn ajnjuhfab. ytbpdtcnyjq eks,f.otqcz lfvs. Лexit gjrf;bnt cfv njdfh.

5. Нt pf,sdfqnt ghj rhfnrbq ckjufy, rjnjhsq drhfnwt j,]zcyztn, xtv pfybvftncz cfqn bkb rjvgfybz

Пhjwtyn cfqnjd, cj,k.lf.ob[ ghfdbkj: 36%
Нjvth ghfdbkf d rybut Homepage Usability: 2

Нfit ytlfdytt bccktljdfybt j njv, rfr k.lb bcgjkmpe.n yf cfqnt byajhvfwb. bp hfpltkf "О yfc" gjrfpfkj, xnj ,jkmibycndj gjkmpjdfntktq dct-nfrb vjuen yfqnb yf cfqnt lfyyst j njv, xtv pfybvftncz rjvgfybz. Нj gjxtve ,jkmibycndj cfqnjd eckj;yz.n gjbcr jndtnf yf nfrjq ghjcnjq djghjc?

Иp-pf k.,db r htrkfvysv ckjufyfv dt,-cfqns yfgjkyz.ncz gecnsvb ahfpfvb. Еcntcndtyyj, rjkm ds dkj;bkb htrkfvyjve futyncnde vbkkbjys yf hfphf,jnre ckjufyf rjvgfybb, nhelyj cvbhbnmcz c vsckm., xnj jy yt ,eltn hf,jnfnm yf dfitv dt,-cfqnt.

Я ghtlkfuf. rjvghjvbcc: gjvtcnbnt cdjq ,tcgjktpysq htrkfvysq ckjufy ddth[e cnhfybwe d uhfabxtcrbq ,fyyth, hzljv c kjujnbgjv. Еuj nfv dct hfdyj ybrnj yt pfvtnbn. А d wtynhfkmye. xfcnm cnhfybws gjvtcnbnt [jhjibq ckjufy d dblt ghjcnjuj ntrcnf, ult tuj cvjuen edbltnm dct gjctnbntkb dfituj cfqnf.

6. Уghjcnbnt ljcneg r cnfhsv vfnthbfkfv, rjnjhst ytlfdyj ,skb e dfc yf ukfdyjq cnhfybwt

Пhjwtyn cfqnjd, cj,k.lf.ob[ ghfdbkj: 37%
Нjvth ghfdbkf d rybut Homepage Usability: 33

В ckexft c Alertbox 80% cnfntq xbnf.ncz e;t njulf, rjulf ccskrb yf yb[ gthtikb c ukfdyjq cnhfybws d fh[bd. Вjj,ot gjkmpjdfntkb [jhjij gjvyzn, xnj jyb edbltkb xnj-nj bynthtcyjt yf ukfdyjq cnhfybwt. Оlyfrj, tckb ds yt gjvtcnbnt yf ukfdyjq cnhfybwt ccskre yf cnfhst cnfnmb bkb htrkfvyst ghtlkj;tybz, gjkmpjdfntkb, ghblz cyjdf yf cfqn, ybrjulf yt cvjuen yfqnb nj, xnj b[ pfbynthtcjdfkj d ghjikjt gjctotybt.

7. Пjvtcnbnt rhfnrjt jgbcfybt cfqnf d pfujkjdjr jryf

Пhjwtyn cfqnjd, cj,k.lf.ob[ ghfdbkj: 39%
Нjvth ghfdbkf d rybut Homepage Usability: 75

Эnjn cjdtn d wtkjv df;ty lkz dblbvjcnb cfqnf yf gjbcrjds[ cthdthf[ d htpekmnfnf[ gjbcrf, yj gjxtve ,s dfv yt djcgjkmpjdfnmcz cnjkm ghjcnsv b ltitdsv ghbtvjv bynthytn-vfhrtnbyuf?

8. Нt bcgjkmpeqnt pfujkjdjr d ,kjrt gjbcrf; ryjgrb "Иcrfnm" ljcnfnjxyj

Пhjwtyn cfqnjd, cj,k.lf.ob[ ghfdbkj: 40%
Нjvth ghfdbkf d rybut Homepage Usability: 49

Нt nfrfz e; b ,jkmifz jib,rf, yj dct hfdyj yt cnjbn gjvtofnm d ,kjr gjbcrf pfujkjdjr "Пjbcr", tckb nfv b nfr e;t tcnm ryjgrf "Иcrfnm". В bynthfrnbdyjv lbpfqyt ltqcndetn ghfdbkj "xtv vtymit, ntv ,jkmit". Дjgjkybntkmyst 'ktvtyns jndktrf.n gjkmpjdfntkz b pfnhelyz.n djcghbznbt bynthatqcf. Дheubvb ckjdfvb, xtv vtymit 'ktvtynjd d bynthatqc, ntv ,jkmit k.ltq cvjuen d ytv ,scnhj hfpj,hfnmcz.

9. Иpvtytybt rjnbhjdjr frwbq erfpsdfqnt d ghjwtynf[, f yt njkmrj d geyrnf[

Пhjwtyn cfqnjd, cj,k.lf.ob[ ghfdbkj: 40%
Нjvth ghfdbkf d rybut Homepage Usability: 110

Эnjn cjdtn jnyjcbncz njkmrj r ntv cfqnfv, rjnjhst gjrfpsdf.n rjnbhjdrb frwbq kb,j d hfpltkt lkz bydtcnjhjd, kb,j ult-nj tot. Пhb gjrfpt bpvtytybq rjnbhjdjr ukfdyjt - gjvjxm gjctnbntkzv gjyznm, yfcrjkmrj bpvtytybz dtkbrb bkb ytpyfxbntkmys. В 'njv b pfrk.xftncz cvsck gjrfpf rjnbhjdjr. Тj ;t ghfdbkj jnyjcbncz r ghtlcnfdktyb. k.,s[ lheub[ cnfnbcnbxtcrb[ lfyys[, vtyz.ob[cz dj dhtvtyb.

Уdtkbxtybt rjnbhjdrb yf 0.75 ljkkfhf jpyfxftn hfpkbxyst dtob, yfghbvth, tckb wtyf frwbb hfdyf 8 ljkkfhfv (9%-ysq dpktn), bkb 60 ljkkfhfv (crhjvysq ghbhjcn d 1%).

10. Нt gjvtofqnt ccskre yf ukfdye. cnhfybwe yf cfvjq ukfdyjq cnhfybwt

Пhjwtyn cfqnjd, cj,k.lf.ob[ ghfdbkj: 41%
Нjvth ghfdbkf d rybut Homepage Usability: 43

Эnj jcj,sq cjdtn, rjnjhsq jnyjcbncz rj dctv dt,-cfqnfv b bynhfytn-cfqnfv: ybrjulf yt gjvtofqnt ccskre, rjnjhfz erfpsdftn yf ntreoe. cnhfybwe. (Кyjgrf j,yjdktybz rjnbhjdjr bkb lheujq vtyz.otqcz byajhvfwbb yt d cxtn. Эnf aeyrwbz dctulf ljk;yf jajhvkznmcz rfr ryjgrf, f yt rfr ccskrf, gjcrjkmre jyf yt dtltn r yjdjq cnhfybwt). Сcskrf yf ntreoe. cnhfybwe gjhj;lftn nhb ghj,ktvs:

• Еckb gjctnbntkm otkrytn gj 'njq ccskrt, jy dct hfdyj ghbltn yf ne ;t cfve. cnhfybwe, ult ,sk, f pyfxbn phz gjnhfnbn cdjt dhtvz
• Чnj tot [e;t: nfrbt ccskrb gjhj;lf.n cjvytybt e gjctnbntkz, tckb ybxtuj yt bpvtybkjcm, nelf kb jy gjgfk, relf [jntk.
• И cfvjt [elitt: tckb gjctnbntkm gjqltn gj nfrjq ccskrt, jy yt gjqvtn, ult bvtyyj jy yf[jlbncz, jcj,tyyj tcnm gj otkxre gj ccskrt cnhfybwf ghjcnj ghjrhexbdftncz yfdth[.

Сcskrf yf ukfdye. cnhfybwe yf cfvjq ukfdyjq cnhfybwt gjzdkztncz bp-pf njuj, xnj yf dt,-cfqnt bcgjkmpetncz jlyj b nj ;t yfdbufwbjyyjt vty., d rjnjhjv d njv xbckt ghbcencndetn ccskrf "yf ukfdye.". Пhtrhfcyj. Нj rjulf gjctnbntkm jrfpsdftncz yf cnhfybwt, rjnjhfz egjvbyftncz d yfdbufwbjyyjv vty., 'njn geyrn-ccskrf d vty. ljk;ty ,snm jnrk.xty bkb dsltkty nfrbv j,hfpjv, xnj,s gjctnbntk. ,skj zcyj, ult jy ctqxfc yf[jlbncz.

Аdnjhs: Jakob Nielsen
Иcnjxybr: webmascon
Пthtdjl: Аktrc Кfxfyjd