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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå) Ýlfv Îl'nn (Adam Audette) dtnthfy bynthytn-vfhrtnbyuf b jcyjdfntkm rjvgfybb AudetteMedia. Ýnf ge,kbrfwbz ghtlcnfdkztn cj,jq cjrhfotyysq dfhbfyn cnfnmb, jcyjdfyyjq yf dscnegktybb Ýlfvf (ctvbyfh Searchfest 2008). Ñeotcndetn vyjuj hfpkbxys[ cgjcj,jd yfhfobdfybz ccskjxyjq vfccs, b[ ytkmpz ltkbnm yf «[jhjibt» b «gkj[bt», ukfdyjt d 'njv ltkt – rhtfnbdyjcnm, ev, gjvyj;tyyst yf cthmtpyst ecbkbz, nhel. Ñcskrb e,bdf.n chfpe lde[ pfqwtd – ghbdjlzn gjkmpjdfntktq b dkbz.n yf hfy;bhjdfybt gjbcrjdsvb cbcntvfvb. Îlyfrj dfv ye;yj yfexbnmcz xedcndjdfnm hfpybwe vt;le gjl[jlfvb r ljcnb;tyb. rf;ljq bp 'nb[ wtktq, jlyfrj yfhfobdfz ccskjxye. vfcce, ye;yj dctulf lth;fnm d ujkjdt d gthde. jxthtlm gjkmpjdfntkz, f yt gjbcre. cbcntve. Ñtvm cjcnfdkz.ob[ rfxtcndtyyjq ccskrb Ðtktdfynyjcnm: rfxtcndtyyst ccskrb htktdfynys dfitq ybit, hsyre bkb cjj,otcnde. Êjyntrcn: ;bhyst ccskrb blen c bcnjxybrjd c jgnbvbpbhjdfyysvb cnhfybwfvb.  ,jkmibycndt rjyrehtynys[ ntvfnbr cnhfybws, pfybvf.obt [jhjibt gjpbwbb gj ye;ysv pfghjcfv, [jhjij jgnbvbpbhjdfys b cjlth;fn vyjuj rk.xtds[ ckjd, gj'njve [jhjij, rjulf dfif ccskrf jrhe;tyf nfrbv rjyntynjv. Òhelyjljcnegyjcnm: d j,otv-nj, rfxtcndtyyst ccskrb gjkexbnm ytghjcnj. È htxm lf;t yt j gkfnys[ ccskrf[, f j njv, xnj ye;yj d gthde. jxthtlm gjkexbnm ccskre c [jhjituj cfqnf, f dfib rjyrehtyns nj;t yt cgzn b yt egecrf.n ;bhys[ ljyjhjd. ×tkjdtxtcrbq afrnjh: rfxtcndtyyst ccskrb xfot dctuj vj;yj gjkexbnm gjchtlcndjv kbxyjuj j,otybz c dt,vfcnthjv bkb dkfltkmwtv ,kjuf. Ýnjn cgjcj, lftn yfb,jkmie. dthjznyjcnm njuj, xnj ds gjkexbnt ccskre bvtyyj c njq cnhfybws, c rjnjhjq gj;tkftnt. «Òhfcnjdjcnm» ccskjr: nfrbt ccskrb ghb[jlzn c nhfcnjds[ htcehcjd b gjdsif.n ntv cfvsv nhfcnjdjcnm dfituj cfqnf. Àdnjhbntnyjcnm rfr jlby bp afrnjhjd nhfcnjdjcnb. Êfxtcndtyyst ccskrb ghb[jlzn c fdnjhbntnys[ d rjyrhtnyjq ybit bkb d wtkjv gj dt,e htcehcjd. Âkj;tybz: wtyyst ccskrb nht,e.n jghtltktyys[ bydtcnbwbq. Ýnjn afrnjh cdzpfy c nhelyjljcnegyjcnm. nfrb[ ccskjr. Çyfxtybt ccskjxyjuj jrhe;tybz Âs vj;tnt ,hfnm ccskjxyjq vfccjq, yj tcnm ,jktt bpscrfyysq vtnjl (b, rjytxyj, ,jktt ckj;ysq d bcgjkytybb) – gjkexfnm rfxtcndtyyst ccskrb c htcehcjd dfitq ntvfnbrb. Ìjybnjhmnt c gjvjom. Google cdjt ntvfnbxtcrjt jrhe;tybt b j,hfofqnt dybvfybt yf fdnjhbntnyjcnm htcehcjd, c rjnjhs[ [jnbnt gjkexbnm ccskrb. Êcnfnb, ljgjkybntkmyjt ghtbveotcndj bvtyyj nfrb[ htktdfynys[ dfitq ntvfnbrt ccskjr – jyb tot b ghbdjlzn wtktdjq nhfabr, rjnjhsq kexit rjydthnbhetncz. Ñ xtuj yfxfnm Ífxbyfz yfhfobdfnm ccskjxye. vfcce, gjvybnt j df;yjcnb ccskjr c ntvfnbxtcrb-htktdfynys[ htcehcjd. Ñeotcnde.n fdnjhbntnyst cfqns d k.,jq ybit, nfr;t tcnm ,kjuths, rfnfkjub, ajhevs, cjwbfkmyst ctnb, jhbtynbhjdfyyst yf jghtltktyysq hsyjr. Ífqnb k.ltq, c rjnjhsvb vj;yj lbcrenbhjdfnm d hfvrf[ dfitq ntvfnbrb kturj yf hfpyjuj hjlf htcehcf[: • Õf,s: bcgjkmpeqnt ,tcgkfnysq bycnhevtyn Hub Finder jn Àfhjyf Ójkkf, rjnjhsq gjpdjkztn yf[jlbnm cfqns, dtleobt yf j,obt htcehcs, rjnjhst d jghtltktyyjq ntvfnbrt pfybvf.n [jhjibt gjpbwbb. • Ôjhevs: pflfqnt pfghjcs dhjlt 'njuj, xnj,s Google yfitk dfv ajhevs d hfvrf[ dfitq ybib • Àdnjhbntnyst cfqns: c gjvjom. gjlj,ys[ pfghjcjd, xnj,s yfqnb fdnjhbntnyst htcehcs. Ècgjkmpeqnt hfpyst ckjdf, ,kbprbt r rk.xtdjve ckjde b lj,fdkzqnt hfpyst ljvtyyst pjys: "keywords" [library] [resources] [sites] [links] site:[.mil] [.us] [.gov] [.edu] • Ñjwbfkmyst vtlbf: d ljgjkytybt r dsitgthtxbcktyyjve, vj;yj bcgjkmpjdfnm cgbcrb, gjlj,yst 'njve - 48 cjwbfkmys[ yjdjcnys[ cfqnjd bkb 'njve – 40 ybitds[ cjwbfkmys[ ctntq. Òfr;t ghbcjtlbybntcm r cjj,otcnde SEOmoz.org, ult ds cvj;tnt gjkexbnm ljcneg r jnkbxyjve rfnfkjue ,jktt xtv 100 cjwbfkjr jghtltktyyjq ntvfnbrb. • Âkbzntkmyst ,kjuths. Ãlt b[ yfqnb? Ïjbobnt c gjvjom. Technorati, Techmeme b Google Blog Search. Delicious nfr;t vj;tn lfnm gjlcrfpre, hfdyj rfr b Digg b hzl lheub[ djpvj;yjcntq. • Ì'qk-kbcns: b[ gjntywbfk jcnftncz ytljjwtytyysv d hfvrf[ bynthytn-vfhrtnbyuf. Înxfcnb 'nj j,]zcyztncz ntv, xnj lkz exfcnbz d v'qk-kbcnt ye;ys uke,jrbt gjpyfybz d ntvfnbrt b cthmtpyst dhtvtyyst pfnhfns. Åckb ds yt vj;tnt ghtlkj;bnm xnj-nj ltqcndbntkmyj cnjzott, rfr b yf ajhevf[ b d cjj,otcndf[, ljkuj ds d v'qk-kbcnf[ yt ghjnzytnt. Ñeotcndetn vyj;tcndj [jhjib[ gjntywbfkmys[ htcehcjd, njkmrj gjvybnt d gthde. jxthtlm j cjj,otcndt, b e;t pfntv j njv, xnj dfv ye;ys ccskrb. • Ákjub: lf;t ytcvjnhz yf nofollow, tcnm vyj;tcndj gk.cjd rjvvtynbhjdfybz d ,kjuf[. Âscrfpsdfz cdj. njxre phtybz dj dkbzntkmys[ ,kjuf[ c ,jkmibv rjkbxtcndjv gjctnbntktq, ds gjkexftnt djpvj;yjcnm pfzdbnm j ct,t gthtl ,jkmijq felbnjhbtq. Åckb dfib rjvvtynfhbb pfbynthtce.n xbnfntktq ,kjuf b tuj fdnjhf, vyjubt yfdthyzrf gthtqlen yf dfi cfqn, xnj,s epyfnm j dfc gj,jkmit. Åckb ltkfnm 'nj htuekzhyj, vj;yj cajhvbhjdfnm nfrbv j,hfpjv cdj. htgenfwb., xnj hfcibhbn ,bpytc-gthcgtrnbds. È, rjytxyj, d bynthytnt tcnm vyjuj «dofollow»-,kjujd, b[ kturj yfqnb c gjvjom. Google. • Êfnfkjub: yt k.,jq rfnfkju vj;tn ,snm gjktpty lkz jykfqy-,bpytcf. Google edtkbxbk nht,jdfybz r rfnfkjufv, gjcrjkmre vyjubt hf,jnf.n njkmrj lkz pfhf,jnrf dkfltkmwf, f yt lkz cjplfybz htktdfynys[ cgbcrjd cfqnjd.  xbckt [jhjib[ rfnfkjujd Yahoo!, Business.com, Best of the Web, DMOZ b Starting Point. Òfr;t ceotcndetn vyj;tcndj ybitds[ rfnfkjujd, yfqlbnt b[ b nfr;t bcgjkmpeqnt rfnfkjub, gjlj,yst ntv, rjnjhst vj;yj ghjcvjnhtnm yf SEOmoz, fdnjhbntnysv xktyjv cjj,otcndf. • Îhufybpfwbb: k.,jq vtkrbq ,bpytc ghbyflkt;bn r jghtltktyyjq jnhfckb, rjnjhfz ghtlcnfdktyf gjlj,ysv htcehcjv: Better Business Bureau. Âs gjkexftnt rfxtcndtyye. ccskre. Òfrbt jhufybpfwbb ceotcnde.n ghfrnbxtcrb yf k.,jv hsyrt, djcgjkmpeqntcm 'nbv d cdj. gjkmpe • Íjdjcnyst cfqns: yjdjcnb – jlby bp cnjkgjd jykfqy-rjyntynf. Ïhtcc-htkbps 'nj ljdjkmyj gjktpyfz dtom, tckb bcgjkmpjdfnm b[ ghfdbkmyj. À rfr bvtyyj, j, 'njv gjrf ybrnj yt pyftn kexit, xtv Ëb Îllty. • «Æbdst» gjbcrjdbrb: nfrbt rfr Mahalo, Bessed, b ChaCha, d rjnjhs[ ;bdst(!) k.lb cj,bhf.n cnhfybws, ntcyj cdzpfyyst c ye;yjq ntvfnbrjq. Åckb nfrjq gjbcrjdbr gjgekzhty bkb ntvfnbrf dscjrjrjyrehtynyf, dfv ghbltncz ghtljcnfdbnm rjyntyn yt ghjcnj [jhjituj rfxtcndf, f lf;t bcrk.xbntkmyjuj, xnj,s gjkexbnm ccskre c «;bdjuj» gjbcrjdbrf. Ñnhfntubz yfhfobdfybz ccskjxyjq vfccs Ðf,jnfnm cj ccskrfvb ye;yj ghblth;bdfzcm jghtltktyyjuj gkfyf. Ýnf gbhfvblf gjrfpsdftn jlye bp c[tv gj'nfgyjuj yfhfobdfybz ccskjxyjq vfccs, jn ghjcns[ b ltitds[ – lj cfvs[ ckj;ys[ b ljhjujcnjzob[ vtnjljd.  • Òhteujkmybr ltkbncz yf 6 ifujd.  jcyjdfybb – gthdsq ifu – yf[jlzncz nfrbt bcnjxybrb ccskjr rfr rfxtcndtyyst rfnfkjub, cuheggbhjdfyyfz gj ntvfnbxtcrbv rfntujhbzv htrkfvf, ybitdst jhufybpfwbb. Âct 'nj nht,etn jghtltktyys[ dkj;tybq, yj, rfr ghfdbkj, ytceotcndtyys[. • Ïjlybvfzcm d dth[ gj nhteujkmybre, vs gjkexftv ,jktt rfxtcndtyyst ccskrb (d bltfkt) b ,jktt ljhjubt. Ânjhjq ifu drk.xftn d ct,z nfrbt bcnjxybrb ccskjr rfr v'qk-kbcns, rjvvtyns d ajhevf[, ,kjuf[ b ghjafqks d cjwbfkmys[ ctnz[. • Òhtnbq ifu ghtlyfpyfxty lkz ybitds[ rfnfkjujd, rfnfkjujd cnfntq, «;bds[» gjbcrjdbrjd b ujcntds[ gjcnjd d ,kjuf[. • ×tndthnsq ifu cjlth;bn nfrbt nt[ybrb rfr ,fpjdsq SMM (vfhrtnbyu d cjwbfkmys[ vtlbf) – cjplfybt cnhfybw d Myspace, uhegg b ghjafqkjd d Facebook b n.g. • Äjqlz lj gznjuj 'nfgf, vs dcnegftv d pjye dscjrjghjatccbjyfkmyjuj yfhfobdfybz ccskjxyjq vfccs c gjvjom. cjwbfkmys[ vtlbf (pltcm htxm ghblevfyyjv Ð'yljv Ôbirbysv gjyznbb linkerati, drk.xf.otv d ct,z fdnjhbntnys[ ,kjuthjd, fdnjhjd cnfntq b yjdjcntq, frnbdys[ ajhevxfy b lheub[ gjkmpjdfntktq cjwbfkmys[ vtlbf, rjnjhst vjuen cdjbvb ccskrfvb dkbznm yf hfy;bhjdfybt cfqnf). • Âthibyf nhteujkmybrf – itcnjq ifu – jcnfdkty lkz fkujhbnvf Hilltop: fdnjhbntnyst cfqns d wtynht Google Trustrank (rjnjhsq dsukzlbn dct ,jktt ezpdbvsv, yj dct ;t ceotcndtyysv d fkujhbnvt gjbcrjdbrf). Äkz 90% cfqnjd yf hsyrt nfrbt ccskrb ytljcnegys (ccskrb c htcehcjd dhjlt ,b,kbjntr, eybdthcbntnjd, cfqnjd vbybcnthcnd, ytrjvvthxtcrb[ b ,kfujndjhbntkmys[ jhufybpfwbq, cj cnhfybw Wikipedia c ,jkmibv nhfabrjv b n.g.). Çf ccskre nfrbt cfqns j,sxyj nht,e.n dscjrjrfxtcndtyyjuj b ythtrkfvyjuj rjyntynf. Íj d lfyyjv ckexft buhf cnjbn cdtx. Ïjcnbuyed bcreccndj yfhfobdfybz ccskjxyjq vfccs hfpkbxysvb genzvb b cajhvbhjdfd evtybt jn,bhfnm kexibt ccskrb bp djpvj;ys[ dfhbfynjd, ds cj dhtvtytv cvj;tnt nhfnbnm ecbkbz b ltyt;yst dkj;tybz bcrk.xbntkmyj yf dscjrjrfxtcndtyyst ccksrb. Íf[jlzcm d yfxfkt gbhfvbls, ds pfkj;bnt ,fpe bp vfccs jnyjcbntkmyj ybprjrfxtcndtyys[ ccskjr, rjnjhst ghjot pfgjkexbnm. À gjp;t pfqvtntcm cfvsvb rfxtcndtyysvb ccskrfvb c yt,jkmijuj xbckf htcehcjd, rjnjhst ,jktt otgtnbkmys d ds,jht htcehcjd, yf rjnjhst ccskf.ncz. Çfrk.xtybt À ntgthm pf,elmnt dct, xnj ghjxbnfkb dsit b pfgjvybnt pjkjnjt ghfdbkj yfhfobdfybz ccskjxyjq vfccs: Ñcskrb Înhf;f.n Êfxtcndj. Óxbnsdfz 'nj, rfrjq ;t vtnjl cfvsq 'aatrnbdysq? Îndtn ghjcn, yj d nj ;t dhtvz, ckj;ty: ye;yj cjplfdfnm 'rcrk.pbdyst htcehcs b yfgjkyznm b[ eybrfkmysv b rfxtcndtyysv rjyntynjv. Òjkmrj nfr ds lj,mtntcm ecgt[jd d bynthytn-vfhrtnbyut. Ïthtdjl gjl htl. Àyfcnfcbb Ãenybrjdjq, SEOnews Ýlfv Îl'nn (Adam Audette) , bynthytn-vfhrtnjkju seonews.ru/article/.publication/554/ |
