ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå) 8 vfhnf yterkjyyj ghb,kb;ftncz. È lf;t cehjdst SEO-gfhyb ;len c jgfcrjq 'njuj lyz. À rfr ;t byfxt? – ltdeirb jyb dtlm b d… jgnbvbpfwbb ltdeirb b ghjljk;f.n ;lfnm cdjb[ wdtnjd b vzurb[ vtldtltq. Õjnz, gjcktlytt – yt afrn. Ïjnjve xnj SEO-ltdeirb, rhjvt wdtnjd, vtxnf.n tot b j gfht ccskjr yf cdjq htcehc, hswfhcrjv dsdjlt bp ytgjnf b pfobnt jn Ïkfnjyf Ùerbyf. Òj, rfrbt ltdeirb hf,jnf.n d catht ghjldb;tybz cfqnjd b d lheub[ jrjkj-SEOiys[ ghjatccbz[, vs dszcybkb tot ktnjv. Îcnfkcz ytdszcytyysv lheujq djghjc – f rfr 'nb ltdeirb ghbikb d bynthytn-vfhrtnbyu, rfr gjgfkb d nfre. ytltdbxm. ghjatccb.. Äf, bynthytn-vfhrtnbyu gjrf njkmrj d yfxfkt genb tuj hfpdbnbz, b pltcm, rfr 'nj j,sxyj ,sdftn, ,jkmibycndj gthdjghj[jlwtd – ve;xbys.. Ñ yfibvb «vfkmxbrfvb» dct ljdjkmyj zcyj: cjukfcyj jlyjve bp gjcktlyb[ bccktljdfybq ßyltrcf, ve;crfz gjkjdbyf e;t c 12 ktn bynthtcetncz hfphf,jnrjq cfqnjd. À ;tyobys vfkj bynthtce.ncz nfrbvb dtofvb. Íj ntv wtyytt b bynthtcytt nt ltdeirb, rjnjhst hf,jnf.n d ctnb yfhfdyt c ve;xbyfvb. Ïjcrjkmre gjbcrjdsq vfhrtnbyu gtcnhbn hfpyjj,hfpbtv ghjatccbq, vs gjujdjhbkb chfpe c ytcrjkmrbvb ghtlcnfdbntkmybwfvb hfpys[ bynthytn-cgtwbfkmyjcntq.  gthde. jxthtlm, yfc bynthtcjdfkj, rtv ;t [jntkb cnfnm d ltncndt nt, rnj ctqxfc yfhfdyt c ve;xbyfvb ,jhtncz d ytghjcnjv ltkt gjrjhtybz ctnb b rfr jyb d rjywt rjywjd ghbikb d bynthytn.
Îgnbvbpfnjh
«ß, rfr b dct edf;f.obt ct,z ltdeirb, vtxnfkf ;bnm d ,jkmijv ,tkjv ljvt yf ,thtue jrtfyf, ktnfnm yf cj,cndtyyjv cfvjktnt, [jlbnm d rhfcbds[ gkfnmz[», - hfccrfpsdftn Èhbyf Ñfgbyf aka Highscreen, rjnjhfz e;t jrjkj nht[ ktn pfybvftncz «cjpyfntkmyjq jgnbvbpfwbtq», b ctqxfc hf,jnftn d gbnthcrjq rjvgfybb «Íbtyifyw-Òtktrjv». «Èp ujhjlf Ìbfcc, ult z ;bkf, et[fkf exbnmcz d Ñfyrn-Ïtht,ehu, gjcrjkmre ljvf yt ,skj djpvj;yjcnb gjkexbnm yjhvfkmyjt dscitt. Ëtuxt dctuj elfdfkjcm exbnm byjcnhfyyst zpsrb. ß gjcnegbkf d Ñfyrn-Ïtnth,ehucrbq eybdthcbntn rekmnehs b bcreccnd yf jnltktybt byjcnhfyys[ zpsrjd (fyukbqcrbq b bcgfycrbq) b cnhfyjdtltybz. Íj ljexbnmcz lj rjywf yt gjkexbkjcm - cnfkj crexyj yf nhtnmtv rehct. Ïj cntxtyb. j,cnjzntkmcnd d herb gjgfkf ryb;rf gj HTML, f d j,ot;bnbb ËÈÒÌÎ ,sk rjvgm.nthysq rke,, d rjnjhjv j,bnfkb lhepmz. Âgjcktlcndbb z nj;t nfv hf,jnfkf flvbyjv :) Åot jlybv afrnjhjv, gjdkbzdibv yf htitybt jcnfdbnm Óybdthcbntn, ,skf ghj,ktvf c ltymufvb. Ásk ds,jh - regbnm rjvgm.nth bkb pfgkfnbnm pf ext,e. Âs,hfkf gthdjt, rnj pyftn, rtv ,s z ctqxfc ,skf, jgkfnbd xtndthnsq rehc eybdthcbntnf?» Ïjckt, gjlexbd HTML, Èhbyf gjhf,jnfkf gjkujlf rjyntyn-vtytl;thjv, gfhfkktkmyj gjghfrnbrjdfdibcm yf JavaScript, Oracle b hfpkbxys[ CMS. « Ïjnjv z cvtybkf rjvgfyb. b ecnhjbkfcm dt,-vfcnthjv, b gjvjoybwtq ghjldb;tywf. Çltcm z, rhjvt htubcnhfwbb d rfnfkjuf[, j,vtyf ccskrfvb (rcnfnb, cvsckf z njulf yt gjybvfkf), pfgjkytybz cfqnjd byajhvfwbtq, exbkfcm ghjuhfvvbhjdfnm yf PHP. Înhf,jnfd b nen gjkujlf, z cvtybkf ghjatccb. yf flvbybcnhfnjhf bynthytn-vfufpbyf. Çf 3 vtczwf, rhjvt j,otybz c rkbtynfvb, cke;,jq ljcnfdrb, lbpfqythfvb b dt,-ghjuhfvvbcnfvb, z epyfkf, rfr ltkf.n dbpbnrb, gfrtns, htrkfve d gtxfnys[ bplfybz[, f nfr;t gjcnbukf fps ghjldb;tybz, regbkf gfhe cfqnjd b yfxfkf nhtybhjdfnmcz b[ ghjldbufnm . Â «Íbtyifyw» ghbikf z ,fyfkmyj gj j,]zdktyb., nfr rfr yfljtkj ,snm "b ;ytwjv b repytwjv b yf lelt buhtwjv". Çyfybz, gjkextyyst d Óybdthcbntnt, gjvjuf.n htlfrnbhjdfnm b gbcfnm ntrcns lkz cfqnjd, f ,kfujlfhz bpextyb. zpsrjd z gthtdj;e ntrcns c fyukbqcrjuj. Êcnfnb, ctqxfc cj,bhf.cm ljexbdfnmcz yf dtxthrt yf "Ìfhrtnbyu b htrkfvf". Ýnj yf njn ckexfq, tckb SEO dsqltn pf hfvrb vjtuj gjybvfybz b bynebwbb. Íf SEO-nj dscituj ytn :)».
SEO-,kjuth
Ïjkujlf yfpfl jntxtcndtyysq ije-,bpytc kbibkcz gthcgtrnbdyjq gtdbws, pfnj d yjdjvjlyjt SMO ghbj,htkj ltdeire-,kjuthf. Çf 'nj dhtvz pfgbcrb Îkb Èdfyjdjq «Èynthytn vfhrtnbyu jn jxfhjdfntkmyjq ,kjylbyrb» yf,hfkb 4 cjnyb xbnfntktq-gjrkjyybrjd. À ytlfdyj tt ,kju gjgfk d ltcznre htqnbyuf «SEO Top10 2007» Êjycnfynbyf Ðjoegrbyf, gjrbyekf vepsre ,kfujlfhz k.,bvjve xtkjdtre:
«Â ltncndt z vtxnfkf ,snm gtdbwtq b ikf edthtyyj r 'njq wtkb. Çfrjyxbkf vepsrfkmye. irjke gj rkfcce ajhntgbfyj, 3 ujlf pfybvfkfcm djrfkjv b nfywfvb d ghjl.cthcrjv wtynht. Íj dct vjb vtxns cnfnm gtdbwtq bcgfhbkbcm, rjulf z gjpyfrjvbkfcm cj cdjbv vjkjlsv xtkjdtrjv. Îy vtyz e,tlbk eqnb bp ghjl.cthcrjuj wtynhf b pfyznmcz xtv-nj cthmtpysv. Ñ nt[ gjh vjz ;bpym htprj bpvtybkfcm. Åot 3-4 ujlf yfpfl z b gjlevfnm yt vjukf, xnj vtyz ,eltn bynthtcjdfnm nfrjq dbl ltzntkmyjcnb. Ìjz dnjhfz gjkjdbyrf - bcgjkybntkmysq lbhtrnjh rjvgfybb, pfybvf.otqcz hfphf,jnrjq ghjuhfvvyjuj j,tcgtxtybz. Ïjcntgtyyj jy vtyz vyjujve yfexbk. Õjnz, xtcnyj ujdjhz, z tuj ljkuj yt gjybvfkf! Ñyfxfkf ,skj jxtym nz;tkj, yj cj dhtvtytv z gjk.,bkf cdj. hf,jne. Òtgthm z yt vjue ghtlcnfdbnm cdj. ;bpym ,tp ytt. Ñtqxfc z pfrfyxbdf. eybdthcbntn, gj cgtwbfkmyjcnb - ,eleobq abyfycbcn. Èyjulf ,sdftn yjcnfkmubz, yj d wtkjv z ljdjkmyf cdjtq ntgthtiytq ;bpym.:)». Êjgbhfqnth Årfnthbyf Áferbyf, herjdjlbntkm jnltkf hfpdbnbz ghjtrnjd rjvgfybb «Web Advance», rfr d crfprt ghj rjkj,rf: b jn cnjvfnjkjujd eikf, b jn yfkjujdbrjd eikf, f djn jn SEO yt eikf.
Ïjcnegbkf dj Âcthjccbqcre. ujcelfhcndtyye. yfkjujde. frfltvb. yf afrekmntn “Ífkjub b yfkjujj,kj;tybt", ecgtiyj tt pfrjyxbkf d 2005 ujle, e;t ,elexb vfvjq ldjb[ ltntq. Èvtyyj ,kfujlfhz ltnzv z yfikf cdjt ghbpdfybt, cnfkf hf,jnfnm d bynthytnt. Ñfqn j ltnz[-gjujlrf[, rjnjhsq z pflevfkf tot j;blfz dnjhjuj ht,tyrf, pfcnfdbk vtyz frnbdyj bynthtcjdfnmcz ghjldb;tybtv cfqnjd, SEO. Äj 2006 ujlf vyt rfr-nj b d ujkjde yt ghb[jlbkj, xnj nj, xtv z pfybvf.cm, vj;tn yfpsdfnmcz nfrbvb rhfcbdsvb ckjdfvb rfr "rjgbhfqnbyu" b "rjyntyn-vtytl;vtyn". ß pfybvfkfcm gjllth;rjq b dtltybtv cfqnjd, vbhyj gbcfkf htrkfvyst cnfnmb, ntvfnbxtcrbt j,pjhs b vfnthbfks, pfybvfkfcm hfpdbnbtv cj,cndtyyjuj fdnjhcrjuj ghjtrnf. À djn gjnjv, dblbvj d cdzpb c ,jkmitq pfuhe;tyyjcnm., e vtyz htprj gthtcnfkj yf dct [dfnfnm dhtvtyb... À bltq lkz yjds[ ghjtrnjd cnfkj gjzdkznmcz dct ,jkmit. Èvtyyj njulf z cnjkryekfcm c ghjatccbjyfkmysv rjgbhfqnbyujv, jgnbvbpfwbtq gjl gjbcrjdst cbcntvs, lbpfqyjv cfqnjd b ghjuhfvvbyujv. È bpexfz 'nb cthmtpyst yfghfdktybz gjdth[yjcnyj, ghjcnj rfr ghbrkflyst r vjtq jcyjdyjq hf,jnt lbcwbgkbys, z gjpyfrjvbkfcm c ,jkmibv rjkbxtcndjv k.ltq, c rjnjhsvb c ,jkmibv eljdjkmcndbtv cjnhelybxfkf. Áelexb vtytl;thjv ghjtrnf «Ätnjxrf» e Ëbps Òhb,eycrjq, z cvjukf gjkyjcnm. htfkbpjdfnm cdj. ndjhxtcre. ;bkre, pfyznmcz ntv, xnj vyt ,skj yf lfyysq vjvtyn ltqcndbntkmyj bynthtcyj, dtlm rjgbhfqnbyu – 'nj djpvj;yjcnm gjkexfnm yjdst pyfybz, hf,jnfz yfl rf;lsv yjdsv pfrfpjv. Ñtqxfc z cyjdf pfybvf.cm ntv, xnj vyt bynthtcyj, ntv, xnj vyt yhfdbncz – j,exf. vjkjls[ fdnjhjd b rjyntyn-vtytl;thjd, pfybvf.cm hfpdbnbtv ghjtrnjd, dsgjkyz. d jcyjdyjv njg-vtytl;thcrbt pflfxb d rjvgfybb Ât, Àldfyc». Þpf,bkbcn
Ìj;tnt ct,t ghtlcnfdbnm .pf,bkbcnf, rjnjhsq ,s [jlbk cj crfkmgtktv b jgthbhjdfk gfwbtynjd? À nfrjuj .pf,bkbcnf, rjnjhsq yf ajnj? À djn Òfnmzyf Êhfdxer, dtleobq cgtwbfkbcn kf,jhfnjhbb UsabilityLab vtxnfkf-nfrb htpfnm gfwbtynjd: «Áskb vtxns cnfnm [bhehujv, gj'njve c eljdjkmcndbtv ktn d 8 xbnfkf vtlbwbycre. 'ywbrkjgtlb.. À tot [jntkf ,snm exbntktv. Âgjcktlcndbb dnjhfz vtxnf bcgjkybkfcm: exfcm yf afrekmntnt byajhvfwbjyys[ nt[yjkjubq Ìjcrjdcrjuj ujhjlcrjuj gcb[jkjuj-gtlfujubxtcrjuj eybdthcbntnf, z ghtgjlfdfkf yf gjlujnjdbntkmys[ rehcf[ 'njuj ÂÓÇf vfntvfnbre. Âjj,ot z dctulf vtnfkfcm vt;le nt[ybxtcrbvb b uevfybnfhysvb yferfvb. Óxbkfcm d abpbrj-vfntvfnbxtcrjq irjkt, pfrjyxbkf tt c vtlfkm. b lf;t gjcnegbkf d Ìjcrjdcrbq ujcelfhcndtyysq bycnbnen 'ktrnhjybrb b vfntvfnbrb pf rjvgfyb. c ,jkmitq xfcnm. vjtuj rkfccf. Íj nfr rfr d 10-11 rkfccf[ dcthmtp pflevsdfkfcm j rfhmtht gcb[jkjuf, htibkf gjghj,jdfnm gjcnegbnm nfr;t d ÌÃÏÏÓ, pfuflfd, xnj tckb gjcnegk. – gjqle nelf, f tckb ytn – ,snm vyt nt[yfhtv. Êjulf gjlfdfkf ljrevtyns d ÌÃÏÏÓ, [jntkf cnfnm cjwbfkmysv gcb[jkjujv, jlyfrj ckexfqyj edbltkf j,]zdktybt j yf,jht cneltynjd yf yjdsq, njkmrj jnrhsdibqcz afrekmntn ÈÒ, b htibkf gjcnegfnm nelf, xnj,s nt[ybxtcrbt irjkmyst pyfybz yt ghjgfkb lfhjv. Ïjcnegbkf! Íf 5 rehct yfv xbnfkb «Ïhjtrnbhjdfybt gjkmpjdfntkmcrb[ bynthatqcjd», ghtgjlfdfntktv ,sk Ävbnhbq Ñfnby. Ïj jrjyxfybb rehcf jy jcnfdbk dctv cdjb rjjhlbyfns, crfpfd, xnj ujnjd ecnhfbdfnm yfc yf hf,jne. Çfrjyxbd bycnbnen, z yfgbcfkf Ävbnhb. e-mail, d rjnjhjv hfccrfpfkf, xnj hf,jnf d web-cnelbb, d rjnjhjq z nhelbkfcm ,jkmit ujlf, vyt yfljtkf, b z [jxe cvtybnm cathe ltzntkmyjcnb, gjghjcbkf tuj cjdtnf. Ävbnhbq ghbukfcbk vtyz yf cj,tctljdfybt, f pfntv b yf hf,jne d USABILITYLAB, ult z cnfkf jlybv bp gthds[ cjnhelybrjd. Òfr xnj ,kfujlfhbnm pf gjgflfybt d nfre. bynthtcye. cathe rfr .pf,bkbnb vyt cktletn d gthde. jxthtlm bvtyyj Ävbnhbz – pf nj, xnj gjdthbk d vtyz b yfexbk dctve c yekz». «Õjntkjcm jxtym»…
Äheufz ltdeirf, ghbitlifz d SEO (rcnfnb, gj j,hfpjdfyb. ltncrbq gcb[jnthfgtdn) xenm yt hfpheibkf yfie ntjhb. j ltncrb[ vtxnf[ SEO-ltdeitr. «Ífxytv c njuj, xnj z edthtyf, xnj ,jkmibycndj ltntq d ltncndt yt vtxnf.n j njv, rtv jyb [jnzn cnfnm. ß d ltncndt vtxnfkf j dtkjcbgtlt b cj,frt, - yfxfkf c vtcnf d rfhmth Ífnfkbz Êeh,fnjdf, cnfhibq gfhnyth rjvgfybb Ingate. - Êjulf ,skf cjdctv vfktymrfz – vtxnfkf j vkflitv ,hfnt bkb ctcnht. Êjulf vtyz cghfibdfkb dphjckst – rtv z [jxe cnfnm, z, rfr b dct ltnb, gsnfkfcm yfqnb jndtn yf 'njn djghjc. Îndtxfkf xfot cnfylfhnyj – cn.fhltccjq, ghjlfdwjv b n.l. Îyb cxbnfkb, yfdthyjt, xnj z vtxnf. j, 'njv:). Ìjz gthdfz yfcnjzofz ghjatccbz – ltncrbq gcb[jnthfgtdn. Ïjcdznbkf tq 6 ktn cdjtq ;bpyb. Õjntkf Î×ÅÍÜ. Økf r 'njve egjhyj». Äj njuj 'njuj Ífnfkmz ecgtkf gjhf,jnfnm ghtgjlfdfntktv cjwbjkjubb (gjckt njuj, rfr pfrjyxbkf abkjkjubxtcrbq afrekmntn Òekmcrjuj Ïtleybdthcbntnf), cjwbjkjujv, gcb[jkjujv. «6 ktn jrfpfkjcm ljcnfnjxyj, xnj,s gjkexbnm jn 'njq ghjatccbb dct, xnj z [jntkf. Çfrjyxbkjcm. Óikf d ,bpytc. Ýnj ghbywbgbfkmyj lheufz chtlf. Èp j,otcndf ytcxfcnys[ k.ltq gjgflftim d j,otcndj k.ltq, rjnjhst ÄÅËÀÞÒ. Îxtym gjyhfdbkjcm. Òfr rfr gcb[jkjufv d ,bpytct ltkfnm, xtcnyj ujdjhz, ytxtuj b dpzkb ,s vtyz ctrhtnfhitq, yt ,jkmit. Ïj'njve cltkfkb c gjlheujq cdj¸ rjycfknbyujdjt futyncndj d j,kfcnb HR. Ífexbkfcm ghjlfdfnm, edbltkf yf jgsnt rkbtynjd b cdjtv yt,jkmijv jgsnt, xnj nfrjt eghfdktybt jhufybpfwbtq, futyncndj pfrhskf. Ñnfkf bcrfnm ct,z rfr HR lbhtrnjh. Õjntkf Î×ÅÍÜ. Ñkexfqyj yf lj[ktymrjv nekmcrjv cfqnt yfikf j,]zdktybt j hf,jnt: nht,etncz ghjatccbjyfkmysq HR lbhtrnjh. Înghfdbkf htp.vt c yfpdfybtv «Ïhjatccbjyfkmysq HR-lbhtrnjh». À lfkmit dct cnfylfhnyj. Ïhbikf yf cj,tctljdfybt, gjnjv dnjhjt, gjnjv gfhe ytltkm djkye.otuj j;blfybz. Ïhjxbnfkf cfqn rjvgfybb. Ñenm gjyzkf, d gjlhj,yjcnz[ htibkf hfpj,hfnmcz gjp;t. Ífxfkf hf,jnfnm – jrfpfkjcm 'nj SEO! È ldf ujlf ,tcrjytxyjuj cxfcnmz :). Ýnj rjytxyj yt pyfxbn, xnj z yt vtyzkf ghjatccb. pf 'nb ldf ujlf. Ñtqxfc vjz ghjatccbz – vtytl;th. ß pfybvf.cm eghfdktybtv b hfpdbnbtv jhufybpfwbq (yt j,zpfntkmyj SEO). Ñathf bynthytn-nt[yjkjubq vyt yhfdbncz, gjnjve xnj pltcm evys[ b nfkfynkbds[ k.ltq yf jlby rdflhfnysq vtnh d ltcznrb hfp ,jkmit, xtv ult ,s nj yb ,skj. SEO yhfdbncz ,tpevyj, gjnjve xnj z k.,k. cdj. rjvgfyb. (Ingate, rjytxyj:). Âjn b dcz bcnjhbz. Íbxtuj jcj,tyyjuj, ghjcnj [jntkjcm jxtym».
ß ghbikf d bynthytn bp ije-,bpytcf
Ìs yfikb d bynthytn-vfhrtnbyut yt jlye ije-,bpytcdevty. Ênj pyftn, vj;tn, bcgjkybncz lfdyzz vtxnf rjvfyls SEONEWS'f b d rjywt rjywjd d SEO ghbltn-nfrb Æfyyf Ôhbcrt. Íj gjrf d ctnm nzyencz njkmrj ghjl.cths b cdtncrbt ;ehyfkbcns. «Æehyfkbcnbrf – 'nj b ,skf ltncrfz vtxnf, - hfccrfpfkf yfv Ñdtnkfyf Çfvfhfwrfz, lbhtrnjh gj cdzpzv c j,otcndtyyjcnm. [jklbyuf Next Media Group. – ×nj rfcftncz j,hfpjdfybz, nj e vtyz b[ ldf: ;ehyfkbcnbrf b eghfdktybt ghtlghbznbtv. Îgsn hf,jns ;ehyfkbcnjv, rcnfnb, jxtym gjvjuftn d ysytiytq hf,jnt. Ìyt yfvyjuj ghjot j,ofnmcz cj ÑÌÈ, pyfz, xtuj b d rfrjv dblt jn vtyz ;len rjhhtcgjyltyns. Â ÑÌÈ yfxfkf hf,jnfnm tot exfcm yf dnjhjv rehct Èhrencrjuj ujceybdthcbntnf. Ïbcfkf d d vtcnyst ÑÌÈ, f nfr;t d gjgekzhysq t;tytltkmybr «Ýrcghtcc ufptnf». Ïhjhf,jnfkf d ÑÌÈ d j,otq ckj;yjcnb 10 ktn. Ít ;fkt., xnj eikf, [jnz byjulf b «gjlvsdftn» yfgbcfnm xtuj-yb,elm 'nfrjt, lkz leib. Ïjckt hf,jns d gjgekzhys[ bplfybz[, f nfr;t hf,jns c fhnbcnfvb, pyftnt kb, ytkturj ,skj jreyfnmcz dj dct 'nb ckj;yst nthvbys, ytgjyznyst j,jpyfxtybz. Êfrjt nfv, yfgbcfnm ghtcc-htkbp, - d yfxfkt z lf;t yt gjybvfkf, j xtv djj,ot bltn htxm. Ýnj ctqxfc z vjue jgthbhjdfnm hfpysvb nfv «jgnbvbpfwbz», «nfhutnbyu», «WebCRM». Êjvgfybb yfituj [jklbyuf hf,jnf.n yf cnsrt ytcrjkmrb[ yfghfdktybq, d xfcnyjcnb, bynthytnf, cgtwbfkbpbhjdfyys[ IT-htitybq lkz vfhrtnbyuf b bylecnhbb hfpdktxtybq, f nfr;t hsyrf ljgjkybntkmys[ eckeu vj,bkmyjq cdzpb. Íe lf, yfdthyjt, dct gthtxbcktyyjt yt d[jlbn d cathe cnfylfhnys[ ltdbxmb[ bynthtcjd. Îlyfr, z yt ;fkt., xnj hf,jnf. d nfrjq jnhfckb, [jnz, yt crhj., gthdst gjkujlf ,skb jxtym nhelysvb. Òtv ,jktt, d bynthytn z ghbikf bp ÑÌÈ b ije-,bpytcf. PR – 'nj, d ghbywbgt, kjubxtcrjt ghjljk;tybt rfhmths. Â yfitq ghjatccbb jxtym vyjuj ,sdib[ ;ehyfkbcnjd. Õjnz, z edthtyf – ,sdib[ ;ehyfkbcnjd yt ,sdftn».
Ñktljdfntkm
À dtlm rjulf-nj Ätvabhf Øfrehjdf, ukfdysq htlfrnjh SEONEWS, vtxnfkf ,snm cktljdfntktv. Ïhfdlf, 'nj ,skj e;t gjckt «vtxn» j rfhmtht ,fkthbys b ghjuhfvvbcnf. Âjn nfr SEO kbibkj Ëe,zyre cehjdjuj cktljdfntkz: «Â jxtym .yjv djphfcnt (rjulf dct vfkmxbrb [jntkb ,snm rjcvjyfdnfvb) e vtyz ,skf nbgbxyfz ltdxfxmz vtxnf nfywtdfnm, rfr ,fkthbyf. ß lf;t c vkflitq ctcnhjq ljvf cnfdbkf ,fktnyst cgtrnfrkb. Â yfxfkmyjq irjkt hjlbkfcm yjdfz – tot ,jktt 'rcnhfdfufynyfz . ß Õjntkf, rfr vfvf, cnfnm «ghj-uhf-vb-cnjv». Ênj 'nb k.lb, xtv jyb pfybvf.ncz, d 91 ujle vfkj rnj ghtlcnfdkzk, z nj;t. Íj vyt yhfdbkjcm cfvj ckjdj, yhfdbkjcm ghjbpyjcbnm tuj gj ckjufv, yhfdbkjcm elbdkznm jlyjrkfccybrjd ytj,sxyjcnm. 'njq ghjatccbb. ß lf;t cjxbytybt gbcfkf yf ntve: «Êjulf z dshfcne, nj cnfye ghjuhfvvbcnjv». Ïjkexbkf pf ytuj gznthre b ecgjrjbkfcm». Ïjnjv Ätvabhf vtxnfkf ,snm lbgkjvfnjv, cktljdfntktv gj eujkjdysv ltkfv, f c djcmvjuj rkfccf ;ehyfkbcnjv. «Ñdjbvb ghjatccbjyfkmysvb ghbcnhfcnbzvb z jxtym geufkf hjlbntktq. Îyb, rjytxyj, yt jnujdfhbdfkb b yt pfghtofkb, yj j,]zcyzkb ljkuj b egjhyj, xnj, 'nb ghjatccbb yt jxtym gjl[jlzn nehutytdcrbv ,fhsiyzv nbgf vtyz. Ïhj ;ehyfkbcnbre hfpujdjh jcj,sq. Ásnm ;ehyfkbcnjv z [jntkf jxtym cbkmyj. Ïbcfnm ghfdle b njkmrj ghflde, b nfrbv j,hfpjv gjvjufnm k.lzv. Çdexbn ytgthtyjcbvj yfbdyj, yj d 14 ktn z 'nbv cbkmyj ujhtkf. ×bnfkf «Êjvvthcfyn», «ÀbÔ» b «Êjvcjvjkre» (njulf d cthtlbyt 90-s[ jyb ,sk cjdctv lheubvb, ,jktt ;bdsvb b gjxnb yt «;tknsvb»). Ïtht;bdfkf, rfr kbxye. lhfve, hfpdfk «gthdjuj» ÍÒÂ. Ìtxnt j yfcnjzotv ;ehyfkbcncrjv j,hfpjdfybb c,snmcz yt elfkjcm. Â tlbycndtyysq yf njn vjvtyn ;ehafr ÌÃÓ [jle yt lfkf «xtndthrf» gj heccrjve zpsre. «Â nekmcrbq gtleybdthcbntn yf bcnjhbxtcrbq afrekmntn z gjcnegbkf yf cgjh c vfvjq, ghfrnbxtcrb yt ujnjdzcm. Îyf crfpfkf: «Äjrf;b vyt, xnj vj;tim [jnm relf-yb,elm gjcnegbnm». ß ljrfpfkf... È yt ;fkt. yb j gjkextyyjv j,hfpjdfybb, yb j dhtvtyb, ghjdtltyyjv d bycnbnent. Ïznm ktn jnexbkfcm yf jlyjv ls[fybb. Ïjk.,bkf bcnjhb. tot ,jkmit, xtv hfymit. Êfqa gjkexfkf jn cfvjuj ghjwtccf. Âblbvj, 'nj ,skj nfr pfvtnyj, xnj d bnjut vyt lfkb «rhfcysq» lbgkjv. Â SEOz gjgfkf gj j,]zdktyb.. :) Â gjcktlybq ltym vjtq hf,jns yf vtcnyjq ntktrjvgfybb, gjrf ;lfkf jajhvktybz ljrevtynjd, ithcnbkf dfrfycbb d bynthytnt. È yfikf. Ýne. Ïjpdjybkf. Ïhjikf cj,tctljdfybz. È gjkexbkf yf herb bynthytn-bplfybt 1 inere. Âsgecrf.otuj htlfrnjhf 1 inere. Ðtlfrnjhjd-gthtdjlxbrjd 2 inerb. À lfkmit ,skf b tcnm hf,jnf b r vtxnfv jyf bvttn vfkj jnyjitybz. Ïjkexftncz, ;ehyfkbcnbrf – hf,jnf cyfxfkf rjhhtcgjyltynjv, f ctqxfc ukfdhtljv – 'nj htfkbpfwbz vjtq yt ltncrjq, yj gjlhjcnrjdjq vtxns».
Äbhtrnjh gj ghbpdfyb.
Êjulf-nj lfdyj, htrnjh Ãjhyjuj bycnbnenf Ñfyrn-Ïtnth,ehuf gjj,tofk vfktymrjq Ìfit, xnj jyf dshfcntn b cnfytn yfcnjzobv lbhtrnjhjv. Ìfktymrfz Ìfif dshjckf d ghtecgtdf.oe. ,bpytcdevty, rjnjhfz cevtkf yt ghjcnj cjplfnm cj,cndtyye. rjvgfyb., yj b cltkfnm tt ecgtiyjq. «ß hjckf d Ïbntht d ghjatccjhcrjq ctvmt, b dct vjb ltncrbt djcgjvbyfybz yfghzve. c 'nbv cdzpfys, - hfccrfpsdftn Ìfhbz ×thybwrfz, utythfkmysq lbhtrnjh futyncndf rjyntrcnyjq htrkfvs iConText. Ìjq ltleirf ,sk ghjatccjhjv Ãjhyjuj bycnbnenf Ñfyrn-Ïtnth,ehuf, z xfcnj pfukzlsdfkf d ujcnb r ytve yf hf,jne. Â vjtq ctvmt dct extyst b ghtlgjkfufkjcm, z nj;t ljk;yf cnfnm extysv. Êjulf vyt bcgjkybkjcm 16 ktn, b dcnfk djghjc j njv, d rfrjq eybdthcbntn vyt gjcnegfnm, hjlbntkb htibkb gjckeifnm vjt vytybt b cghjcbkb, xtv, gj ghfdlt ujdjhz, z [jxe pfybvfnmcz. Íf njn vjvtyn e vtyz ,skj f,cjk.nyj xtnrjt ghtlcnfdktybt, xnj z [jxe ltkfnm. Õjnz ujdjhbnm j, 'njv vyt ,skj cnslyj, dct ;t ghbpyfkfcm, xnj db;e ct,z lbhtrnjhjv ufcnhjyjvf. Ê njve vjvtyne z pfrfyxbdfkf bcnjhbrj-kbnthfnehye. irjke d Ñfyrn-Ïtnth,ehut. Áskj ghbyznj htityj, xnj z ,ele exbnmcz yf abkjkjubxtcrjv afrekmntn ÑÏ,ÃÓ. Îrjyxbd tuj, z htibkf ghjljk;bnm j,hfpjdfybt d State University of New-York, Albany, ult gjkexbkf cntgtym vfubcnhf uevfybnfhys[ yfer». Âthyedibcm d Ðjccb., Ìfhbz gjhf,jnfkf d gbnthcrjv abkbfkt bynthytn-ghjdfqlthf CityLine. Ïjp;t pfybvfkf ljk;yjcnm lbhtrnjhf gj vfhrtnbyue gjxnjdjq cke;,s Mail.ru, gjckt xtuj tt ghbukfcbkb yf fyfkjubxye. ljk;yjcnm d hjccbqcrjt ghtlcnfdbntkmcndj fvthbrfycrjuj bynthytn-gjhnfkf Lycos Europe. «Ê 2002 ujle cnfkj jxtdblyj, xnj vjz ;bpym yfghzve. cdzpfyf c bynthytnjv. È z htibkf jnrhsnm cj,cndtyyjt futyncndj. Âs,hfnm yfghfdktybt ltzntkmyjcnb ,skj ytkturj. Â njn vjvtyn hsyjr rjyntrcnyjq htrkfvs njkmrj yfxfk ajhvbhjdfnmcz, yj z hbcryekf. Òfr gjzdbkjcm iConText. Èvtyyj gj'njve ctqxfc vj;yj cvtkj ujdjhbnm yt cnjkmrj j .,bktt rjvgfybb, rjyntrcnyjq htrkfvs. Â ghjikjv ujle futyncndj jnvtnbkj cdjt gznbktnbt, f gj cenb, gznbktnbt cfvjuj hsyrf rjyntrcnyjq htrkfvs».
Âvtcnj gjcktckjdbz Âjn nfrbt ctqxfc SEO-ltdeirb, rhfcbdst b ecgtiyst. À gjghj,eqnt epyfnm b[ d ltncndt ;)
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