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b[fbk tymrjdcrbq, rjvvthxtcrbq lbhtrnjh rjvgfybb Agnitum Ltdfhrtnbyu ,kjujd: yfqgths bkb hnbkkthbz?

scnhj kb, ljkuj kb, yj rjhgjhfnbdyst ,kjub pfdjtdfkb cdjt vtcnj gjl cjkywtv. jktt njuj, vj;yj rjycnfnbhjdfnm, xnj xfcnm rjvgfybq e;t gjybvftn, xnj ,kjub - 'nj bycnhevtyn vfhrtnbyuf. gjcktlytt dhtvz byajhvfwbb ghj bcgjkmpjdfybt ,kjujd [dfnftn: " trhtn bhvs" dsgecnbk ytcrjkmrj cnfntq d ghjikjv ujle, bplfntkmcndj "fyy-dfyjd-th,th ()" dsgecnbkj rybue ynjyf jgjdf " kjub. jdfz cathf dkbzybz". frjytw, vfhrtnbyujdfz ,kjujcathf heytnf gthbjlbxtcrb d,hfcsdftn gjktpyst htvfhrb ghj bcgjkmpjdfybt ,kjujd d vfhrtnbyut.

lyfrj, xnj,s dsdtcnb ,kju yf "jgthfnbdye. vjoyjcnm", ytj,[jlbvj tot lj ds[jlf gjyznm, rfre. wtkm d rjvgktrct vfhrtnbyuf jy ljk;ty buhfnm b rfrbv gentv r 'njq wtkb blnb. jn nfr ghjcnj b ckj;yj jlyjdhtvtyyj.

tkb rjhgjhfnbdyjuj ,kjuf

snetn vytybt, xnj wtkm e ,kjuf jlyf - ghbdktrfnm yjds[ rkbtynjd. nj, rjytxyj, ckbirjv eprfz njxrf phtybz. tkj d njv, xnj ghbdktrfnm yjds[ rkbtynjd - 'nj djj,ot wtkm vfhrtnbyuf rfr nfrjdjuj, yj ghb 'njv jnltkmyst bycnhevtyns vjuenm buhfnm cdj. epre. b cfvjljcnfnjxye. hjkm.

nyjcbntkmyj ,kjujd - rjytxyj, ghb djpvj;yjcnb jyb ljk;ys ghbdktrfnm yjds[ rkbtynjd, yj tcnm nfr;t b fkmnthyfnbdyst wtkb.

jkysq ;t cgbcjr nfrjq:
1. hbdktxtybt yjds[ rkbtynjd (yf rf;ljq bkb rfrjq-nj jghtltktyyjq cnflbb wbrkf gjregrb);
2. jdsitybt bpdtcnyjcnb rjvgfybb yf hsyrt pf cxtn bynthtcyjuj (ghjdjrfwbjyyjuj, ctycfwbjyyjuj, eybrfkmyjuj) rjyntynf b cgjcj,jd tuj gjlfxb;
3. jplfybt ecnjqxbdjuj rfyfkf rjvveybrfwbq c jghtltktyyjq uheggjq (lbcnhb,m.njhs/gfhnyths, ;ehyfkbcns, dkbzntkmyst "buhjrb" yf lfyyjv hsyrt, rjyrehtyns - yfcnjzobt b gjntywbfkmyst), c wtkm. ljytctybz ye;ys[ rjvgfybb cjj,otybq lj 'njq uheggs;
4. jdsitybt kjzkmyjcnb ceotcnde.ob[ rkbtynjd (ghjphfxyjcnm ecgtiyjcnb b ghjatccbjyfkbpvf rjvgfybb, pfobnf jn "xthyjuj gbfhf", byajhvfwbz j gkfyf[).

nvtxe, xnj geyrns 1-2 dgjkyt vj;yj j,]tlbybnm, f kjzkmyjcnm d geyrnt 4 ljk;yf htpekmnbhjdfnm d elth;fybt/edtkbxtybt ljk;yjuj ehjdyz gjdnjhys[ gjregjr.

hnbkkthbz bkb cyfqgths?

tgthm gthtqltv r ntvt cnfnmb. frbt vfnthbfks cjplfdfnm lkz ,kjuf? frbt ntvs b rnj fdnjhs?

pfdbcbvjcnb jn ds,hfyys[ wtktq, htitybq, gj ,jkmijve cxtne, ldf:
kju "dc-d-jlyjv" (fhnbkkthbz);
bitdjq ,kju (cyfqgth).
kju "dc-d-jlyjv", rfr zcyj bp yfpdfybz,
gbitn ghj dc, c xtv cjghbrfcf.ncz fdnjhs, jnc.lf, vj;tn bvtnm dgkjnm lj gznb-itcnb ,kjuthjd.

jhjibv ghbvthjv nfrjuj ,kjuf zdkztncz dt,-lytdybr egjvzyenjuj dsit bplfntkmcndf "", ult fdnjhfvb zdkz.ncz jrjkj ctvb cjnhelybrjd rjvgfybb. hb 'njv "ibhbyf" ntv hfpyjj,hfpyf: bcnjhbb ghj cjplfybt b eghfdktybt bplfntkmcndjv, byajhvfwbz j yjds[ rybuf[, yf,k.ltybz bp wbrkf ";bpym vfhrtnthjd", bcnjhbb ghj nj "rfr z ghjdtk jngecr", gjpyfdfntkmyst ccskrb b ckexfb ghj ryb;ysq vbh.

tv [jhji nfrjq ,kju, cnhtkz.obq bp dct[ jhelbq gj hfpkbxysv wtkzv? ht;lt dctuj, - cdjtq eybdthcfkmyjcnm.. tlm nfrbv j,hfpjv rjvgfybz vj;tn htifnm dct wtkb, ljcnegyst lkz ,kjuf, rfr bycnhevtynf vfhrtnbyuf.

jpmvtv tot jlby ghbvth "fhnbkkthbcnf" - ytlfdyj jnrhsnsq rjhgjhfnbdysq ,kju rjvgfybb UMI-CMS, ujljdfkjq gbnthcrjq rjvgfybb, cnhtvbntkmyj djhdfditqcz yf hsyjr CMS-ghjlernjd cnhfys. kju pyfrjvbn xbnfntktq c rjkktrnbdjv UMI-CMS, c abkjcjabtq b ghbywbgfvb cjplfntktq b jnltkmys[ cjnhelybrjd, djghjcfvb bynthytn-vfhrtnbyuf (j,kfcnm ghbvtytybz ghjlernf), gk.c lftn djpvj;yjcnm bpzoyj gbrbhjdfnmcz c rjyrehtynfvb (cv. pfrk.xbntkmye. xfcnm 'njq cnfnmb)

xtv ;t vbyecs? tlm, yflj gjkfufnm, jyb tcnm dctulf? byec hfcnn bp gk.cf: ,kju "dc-d-jlyjv" hbcretn cnfnm "dc-yb-lkz-rjuj" d ckexft, tckb vfnthbfks rjvfyls fdnjhjd gthtcnfyen ,snm edktrfntkmysvb lkz xbnfntktq. 'njv, rcnfnb, cjcnjbn ghj,ktvf k.,juj ;ehyfkf, cnfhf.otujcz ctcnm yf ytcrjkmrj cnekmtd. jgecnbv, eckjdyj, cybpbncz rfxtcndj vfnthbfkjd "ghj bynthytn-vfhrtnbyu" b ljkz xbnfntktq, pfbynthtcjdfyys[ d 'njq ntvt, ghjcnj elfkbn ,kju bp "hblthf" b eqltn yf ybitdst ",kjub-cyfqgths".

"kju-cyfqgth" - cgtwbfkbcn d cdjtv ltkt, xtnrj hf,jnf.obq gj pflfyyjq ntvt. jktt njuj, bvtyyj ,kju-cyfqgth kexit dctuj gjl[jlbn lkz htitybz pflfx gj ghbdktxtyb. gjntywbfkmys[ rkbtynjd b elth;fyb. ceotcnde.ob[. cj,tyyj nfrjuj hjlf ybitdst dt,-lytdybrb ,elen gjktpys "cthdbcysv" rjvgfybzv, lkz ltvjycnhfwbb cdjtq rjvgtntywbb d cdjtq j,kfcnb.

fghbvth, ,kju yys ktrcttdjq c ujdjhzobv yfpdfybtv-flhtcjv Business PR - wtkbrjv gjcdzoty cdzpzv c j,otcndtyyjcnm., c vbybvevjv e[jljd jn ntvs. cyjdyfz felbnjhbz ,kjuf - 'nj PR-vtytl;ths, rjnjhst vjuen ,snm edthys - rehc ,kjuf yt bpvtybncz. yyf - dkfltktw gbfh-futyncndf PR Partner b lfyysq ,kju zdkztncz jnkbxysv bycnhevtynjv lkz cjplfybz 'rcgthnyjuj bvbl;f cthdbcyjq rjvgfybb, xnj crfpsdftncz d gjzdktybb yjds[ rkbtynjd.

j;yj kb endth;lfnm pfhfytt, xnj cyfqgth kexit fhnbkkthbb? ct pfdbcbn jn wtktq b ghbdtltyyst dsit ghbvths 'nj ljrfpsdf.n.

heujt ltkj, xnj vjuen ,snm htitybz-ub,hbls, byfxt b[ yfpdfnm ytkmpz.

fghbvth, tcnm ljcnfnjxyj bynthtcysq ,kju rjvgfybb E-Pochta ghj bynthytn-vfhrtnbyu c jhbubyfkmysv yfpdfybtv " "ynthytn vfhrtnbyu jn jxfhjdfntkmyjq ,kjylbyrb"". dnjh, ltqcndbntkmyj, ltdbwf-rhfcfdbwf - kmuf dfyjdf gbitn ghj bynthytn-vfhrtnbyu b byjulf ghj tvtqk-vfhrtnbyu. 'njq "ub,hblyjcnb" tcnm cthmtpyjt egeotybt lkz ,kjuf rfr bycnhevtynf vfhrtnbyuf.

s yt vj;tv pyfnm yfdthyzrf, rfrbt wtkb ,skb ds,hfys, yj ghb yfkbxbb d heytnt juhjvyjuj xbckf [jhjib[ ,kjujd ghj bynthytn-vfhrtnbyu, f nfr;t ybitdjq cgtwbfkbpfwbb rjvgfybb-fdnjhf yf htitybz[ lkz tvtqk-vfhrtnbyuf - ds,jh nfrjuj ibhjrjuj lbfgfpjyf ntv dsukzlbn ytkjubxysv. jkexftncz, ,kju, gjlj,yj fhnbkkthbb, ltkftn rexe dscnhtkjd gj hfpkbxysv wtkzv, yj byjulf ,thtn d herb cyfqgthcre. dbynjdre b "gekztn" gfhe ghbwtkmys[ dscnhtkjd. f vjq dpukzl, 'aatrnbdytt ,skj ,s dsgecrfnm vtymit vfnthbfkjd, yj gj ybitdjq ntvfnbrt, xtv vyjuj b dctv chfpe.

ct htiftn rjyntyn

kbit "jyntyn - jhjkm" ytcghjcnf gjzdbkjcm. kz ,kjuf lfyyfz ahfpf yt ghjcnj rhskfnjt gjlcgjhmt, f ytj,[jlbvjt eckjdbt lkz ecgtiyjuj ceotcndjdfybz. hbvtybnt kb ds fhnbkkthbqcrbq bkb cyfqgthcrbq gjl[jl - htifnm dfv. j gjvybnt, gjckt ds,jhf wtkb b jhe;bz dfv yflj bcrfnm bcgjkybntkz b pflfxrf 'nf jny.lm yt nhbdbfkmyfz.

b[fbk tymrjdcrbq , rjvvthxtcrbq lbhtrnjh rjvgfybb Agnitum Ltd seonews.ru/article/.publication/531/
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