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Вjn gthdfz xfcnm ,tctls:

UIE: Нtrjnjhsv vj;tn gjrfpfnmcz, xnj yfpdfybt dfitq rybub «Вbpefkmysq gjl[jl r dt,-.pf,bkbnb» 'nj jrc.vjhjy. Чnj ,s ds crfpfkb, tckb ,s dfc cghjcbkb: hfpdt yt .pf,bkbnb ,jkmit jnyjcbncz r catht ghfrnbxtcrjuj bcgjkmpjdfyb., f dbpefkmysq lbpfqy r [jhjitve dytiytve dble?

Л.r Рj,ktdcrb: Сgthdf, lfdfqnt hfp,thёvcz, xnj nfrjt «ghfrnbxtcrjt bcgjkmpjdfybt». Кjulf ds pf[jlbnt yf dt,-cfqn, ds xbnftnt ntrcn, gtht[jlbnt jn jlyjuj geyrnf vty. r lheujve, hfpukzlsdftnt rfhnbyrb, ghjcvfnhbdftnt cgbcrb b pfgjkyztnt ajhvs. Нf ghjnz;tybb dctuj 'njuj dhtvtyb ds gjkmpetntcm cdjbv phtybtv, rjnjhjt gjpdjkztn gjybvfnm cvsck njuj, xnj jnj,hf;ftncz yf 'rhfyt, gjcrjkmre dct 'ktvtyns cfqnf ghtlcnfdktys dbpefkmyj (pf bcrk.xtybtv, rjytxyj, tckb ds gjkmpetntcm crhby-hblthjv).

Гkzlz yf nj, rfr bvtyyj ghtlcnfdkty rf;lsq 'ktvtyn, vj;yj vyjujt j yёv crfpfnm: gj[j; jy bkb ;t jnkbxftncz jn lheub[ 'ktvtynjd; j,jpyfxftn kb jy rfre.-yb,elm aeyrwb.? Пjlj,yfz byajhvfwbz gjvjuftn ekjdbnm cvsck njuj, xnj jnj,hf;tyj yf 'rhfyt.

Тfrbv j,hfpjv, c gjvjom. dbpefkmyjuj ghtlcnfdktybz ds vj;tnt cjj,ofnm cdjbv gjkmpjdfntkzv jcyjdyjq cvsck. Оndtxfz yf djghjc «Чnj 'nj?», vs ujdjhbv j ghbvtybvjcnb. Оndtxfz yf djghjc «Кfr 'nbv gjkmpjdfnmcz?», vs ujdjhbv j ghbujlyjcnb (usability).

В evtks[ herf[, uhfabxtcrjt jajhvktybt cnfyjdbnmcz gjkyjwtyysv chtlcndjv rjvveybrfwbb. Чtv kexit vs dkflttv rjvveybrfwbtq, ntv ghjot yfibv gjkmpjdfntkzv bcgjkmpjdfnm b yfckf;lfnmcz cfqnfvb, rjnjhst vs jajhvkztv.

Пjxtve ds cxbnftnt, xnj ldt 'nb ntvs (ghbujlyjcnm b dbpefkmysq lbpfqy) xfcnj yt fccjwbbhe.ncz lheu c lheujv?

Кёhn Кkjybyuth (Curt Cloninger) e;t gbcfk j njv, xnj 'rcgthns gj .pf,bkbnb cdfkbkbcm c Мfhcf, f uhfabxtcrbt lbpfqyths c Вtyths¹, levf., xnj d 'njq ienrt, yf cfvjv ltkt, njkmrj ljkz ienrb. Хjnz, xtcnyj ujdjhz, z levf. nen ltkj d njv, xnj ,jkmibycndj k.ltq cjdthityyj yt hfp,bhf.ncz d njv, rfrbv j,hfpjv yfit cjpyfybt jcvsckztn nj, xnj vs yf,k.lftv ukfpfvb. В htpekmnfnt, xfcnj k.lb jnyjczn .pf,bkbnb r catht «ghfrnbxtcrjuj bcgjkmpjdfybz» - tckb bcgjkmpjdfnm dfi nthvby – dvtcnj njuj xnj,s pflevfnmcz j njv, yfcrjkmrj dbpefkmyfz rjvveybrfwbz gjvjuftn j,ktuxbnm bcgjkmpjdfybt aeyrwbjyfkf cfqnf.

Пhbdtlёv rjyrhtnysq ghbvth. Дjgecnbv, .pf,bkbnb-ntcn vj;tn ghjltvjycnhbhjdfnm, xnj gjkmpjdfntkb yt pfvtxf.n rfrb[-nj gjktpys[ aeyrwbq yf dt,-cnhfybwt. Иccktljdfntkb vjuen jnvtnbnm, xnj 'nf rjyrhtnyfz aeyrwbz «yt dgjkyt lj[jlxbdj» ghtlcnfdktyf b gj'njve ghjlern cktletn dthyenm lbpfqythe yf ljhf,jnre «zcyjcnb» 'njq df;yjq aeyrwbb. Кjulf ;t lbpfqyth dytcёn ytj,[jlbvst ghfdrb, cfqn cyjdf cktletn bcgsnfnm yf ghbujlyjcnm r bcgjkmpjdfyb..

Оlyfrj, jcnfёncz ytbpdtcnyjq ghbxbyf, gj rjnjhjq gjkmpjdfntkm yt pfvtxftn njq rjyrhtnyjq jgwbb b nt[ ltqcndbq, rjnjhst lbpfqyth ghtlghbybvftn, xnj,s ecnhfybnm 'ne ghj,ktve. Пhj,ktvf vjukf ,snm d njv, xnj rjynhfcn vt;le dctvb 'ktvtyns cnhfybws ,sk yf cnjkmrj ybprbv, b dcё dsukzltkj lkz gjkmpjdfntkz yfcnjkmrj jlyjj,hfpyj, xnj dsltkbnm rfrbt-nj aeyrwbb ,skj cjdthityyj ytdjpvj;yj. Иkb ;t, vj;tn ,snm, dbpefkmysq rjynhfcn ,sk yfcnjkmrj dtkbr, xnj rf;lsq 'ktvtyn ,erdfkmyj rhbxfk «gjcvjnhb yf vtyz!» b gj'njve yb jlby bp yb[ yt vju pfcke;bnm bcrk.xbntkmyjuj dybvfybz. Кfrjq ,s yt ,skf ltqcndbntkmyfz ghbxbyf, ghj,ktvf yf[jlbncz bvtyyj d catht dbpefkmyjq jhufybpfwbb.

Оlyfrj vfkj rnj cnhtvbnmcz j,ce;lfnm gjlj,yst ghj,ktvs dcthmёp. Тj tcnm, e 'nb[ lde[ yfghfdktybq dbpefkmyjuj lbpfqyf ytn djpvj;yjcnb hfphf,jnfnm j,obq zpsr, lkz jgbcfybz nt[ cgjcj,jd, rjnjhst jyb ghbvtyz.n lkz j,otybz c gjkmpjdfntktv. Чtv ,jkmit gjlj,ys[ lbcreccbq ,eltn ghjdjlbnmcz, ntv ,jkmit ,eltn cltkfyj ifujd gj yfghfdktyb. r ckbzyb. 'nb[ lde[ lbcwbgkby. Мjbv kbxysv drkfljv d cjplfybt gjlj,yjuj j,otuj zpsrf ,skf rybuf Site Seeing. В ytq z bpkj;bk jcyjdyst vjvtyns, rfr .pf,bkbnb, nfr b dbpefkmyjuj lbpfqyf, f nfr;t ghbdёk hzl ghbvthjd, rjnjhst ltvjycnhbhe.n njxrb b[ gthtctxtybz.

Оlyf;ls ds crfpfkb, xnj «dbpefkmysq lbpfqy vj;yj hfccvfnhbdfnm, rfr gthtgktntybt vt;le cj,jq lde[ xfcntq: dbpefkmyjq jhufybpfwbb b bylbdblefkmyjcnb». Пjxtve ds lfёnt bvtyyj nfrjt j,]zcytybt dbpefkmyjve lbpfqye? Чnj gjktpyjuj vjuen bpdktxm lbpfqyths bp 'njuj hfpkbxtybz?

Пjpdjkmnt vyt cgthdf gjzcybnm, xnj bvtyyj z gjlhfpevtdf. gjl dbpefkmyjq jhufybpfwbtq b kbxyjcnm.. Вbpefkmyfz jhufybpfwbz bcgjkmpetn dbpefkmysq rjynhfcn b dbpefkmye. bthfh[b., xnj,s cjplfnm cnhfybwt nfrjq dytiybq j,kbr, rjnjhsq gjvj;tn gjkmpjdfntk. ktuxt jhbtynbhjdfnmcz d tё cjlth;fybb. Еckb ds e,thёnt dct 'cntnbxtcrbt 'ktvtyns bynthatqcf, nj gthtl dfvb jcnfytncz pyfxbntkmyfz xfcnm dbpefkmyjuj lbpfqyf – bkb, njxytt, dbpefkmyjq jhufybpfwbb – rjnjhfz dscdtxbdftn dpfbvjcdzpb vt;le hfpkbxysvb 'ktvtynfvb cnhfybws, f nfr;t b[ chfdybntkmye. df;yjcnm.

Дheufz cnjhjyf dbpefkmyjuj lbpfqyf - 'nj bylbdblefkmyjcnm, xnj nht,etn ghfdbkmyjuj gjl,jhf ihbanjd, wdtnjd, ajhv, ntrcneh b rfhnbyjr, xnj,s djgkjnbnm lkz wtktdjq felbnjhbb cjjndtncnde.ott cjj,otybt. Бjkmibycndj dbpefkmys[ lbpfqythjd crf;en, xnj j,f 'nb fcgtrnf ytjnltkbvs lheu jn lheuf. Иvtyyj gj'njve djpybrftn vfccjdjt ghtlcnfdktybt j njv, xnj dbpefkmysq lbpfqy 'nj ghjcnj erhfitybt. Кhjvt 'njuj, bylbdblefkmyjcnm djcghbybvftncz yfcnjkmrj ytgjchtlcndtyyj b vjoyj, xnj vj;tn ghjcnj vfcrbhjdfnm gjl cj,jq ltnfkmyj ghjlevfyye. dbpefkmye. jhufybpfwb..

Я cjpyfntkmyj gsnf.cm jnltkbnm j,ce;ltybz bylbdblefkmyjcnb jn j,ce;ltybq dbpefkmyjq jhufybpfwbb, xnj,s hfpkbxfnm ce,]trnbdyjt ghbyznbt htitybq jn htitybq, rjnjhst jcyjdsdf.ncz yf bcgsnfyys[ b yflё;ys[ ghbywbgf[. Кfr z e;t egjvzyek, ds,jh wdtnjd b ihbanf, rjnjhst cjcnfdkz.n bylbdblefkmyjcnm cfqnf, bvt.n vjoysq gjntywbfk rjvveybrfwbb. Оyb nht,etn gthcjyfkmyjq, ce,]trnbdyjq htfrwbb. Иvtyyj gj'njve j,ce;ltybz dbpefkmyjuj lbpfqyf xfcnj ecnegf.n vtcnj hfpujdjhfv yf ntve ghtlgjxntybq, nbgf: «Мyt yt yhfdbncz jhfy;tdsq».

Еckb yf vuyjdtybt jndktxmcz jn 'njq gjdth[yjcnyjq ;bdjnyjq htfrwbb yf bylbdblefkmyjcnm dt,-cfqnf, nj vj;yj ,skj ,s ltvjycnhbhjdfnm, rfr ghbvtyzkbcm jcyjdyst ghbywbgs djcghbznbz b dbpefkmyjq jhufybpfwbb lkz ljcnb;tybz rjyrhtnys[ ,bpytc-wtktq bkb ;t gjnht,yjcntq gjkmpjdfntkz. К ghbvthe, «Сjukfcyj htpekmnfnfv yfituj bccktljdfybz, ,jkmibycndj gjkmpjdfntktq boen yf 'njq cnhfybwt lfyye. byajhvfwb.. В htpekmnfnt, jyf gjkexftn yfb,jkmibq dbpefkmysq dtc yf 'njq cnhfybwt – xnj ljcnbuftncz genёv cbkmyjuj rjynhfcnf c ajyjv». Чnj,s ghfdbkmyj gjyznm cenm htitybq, rjnjhst ghtlkfuf.n dbpefkmyst lbpfqyths, xnj,s gjlxthryenm lkz gjkmpjdfntkz dpfbvjcdzpb vt;le hfpysvb xfcnzvb cjlth;fybz, ytj,[jlbvj jnrfpfnmcz jn ce,]trnbdyjuj dpukzlf, rjnjhsq ghbcencndetn dj vyjub[ lbpfqythcrb[ j,pjhf[. Эnj vj;tn gjvjxm lbpfqythfv kexit j,]zcybnm b ghjlfnm cdjq gjl[jl.

У rf;ljuj kb cfqnf tcnm bylbdblefkmyjcnm? Кfrbt 'ktvtyns lbpfqyf cjplf.n [jhjie. bylbdblefkmyjcnm b rfrbv j,hfpjv lbpfqyth vj;tn ekjdbnm bylbdblefkmyjcnm cdjtuj cfqnf (bkb xtuj ,s nj yb ,skj)?

Вcё yf cdtnt bvttn bylbdblefkmyjcnm, [jxtn jyj 'njuj bkb ;t ytn. Иccktljdfybz Бfqhjyf Рbdthcf (Byron Reeves) b Кkbaajhlf Нffcf (Clifford Naas) bp Media Equation ltvjycnhbhe.n, xnj vs yfltkztv bylbdblefkmyjcnm. lf;t yfib ntktdbpjhs, rjvgm.nths b ghjxbt ajhvs vtlbfyjcbntktq. С nt[ gjh, rfr Иynthytn cnfk toё jlybv dbljv vtlbf, rf;lsq cfqn rjnjhsq vs cjplfёv, nfr;t, ytcjvytyyj, bvttn cdj. bylbdblefkmyjcnm.

Вjpdhfofzcm r lbpfqye, tckb ds lf;t cjpyfntkmyj yt pflevsdfkbcm yfl bylbdblefkmyjcnm. dfituj cfqnf, nj d k.,jv ckexft jyf e ytuj ,eltn. Цdtnjdfz ufvvf, cjlth;fybt b dbpefkmyst 'ktvtyns – bkb ;t yfj,jhjn b[ jncencndbt – j,zpfntkmyj ghjbpdtlёn dgtxfnktybt yf dfie felbnjhb., ,elm nj evsiktyyj bkb ytn. Тfrbv j,hfpjv, d dfib[ ;t bynthtcf[ gjpf,jnbnmcz j, bylbdblefkmyjcnb, rjnjhe. ds cjplfёnt cdjtve cfqne, xnj,s e,tlbnmcz, xnj jy djgkjoftn bvtyyj nj cjj,otybt, rjnjhst ds cnhtvbntcm gthtlfnm.

Я yt cxbnf., xnj djghjc d njv, rfr cjplfnm «[jhjie.» bylbdblefkmyjcnm. Сrjhtt vj;yj ujdjhbnm j «cjjndtncnde.otq» bylbdblefkmyjcnb. Сjjndtncnde.ofz bylbdblefkmyjcnm kturj pfgjvbyftncz, jnhf;ftn cenm dfituj ,htylf b gjjohztn lfkmytqitq exfcnbt. О,hfnbnt dybvfybt yf bylbdblefkmyjcnm dt,-cfqnf Apple b tuj gjl,jhre wdtnjd, ihbanjd b djj,ot vfrtn. Сfqn cnhtvbnmcz djgkjnbnm j,hfp «rkfccyjq, kёurjq d bcgjkmpjdfybb nt[yjkjubb» b tuj bylbdblefkmyjcnm elfxyj jnhf;ftn 'nj.

Чnj,s hfphf,jnfnm lkz cfqnf cjjndtncnde.oe. bylbdblefkmyjcnm nht,etncz j,jpyfxbnm cdjё jcyjdyjt cjj,otybt c gjvjom. ytcrjkmrb[ rk.xtds[ jghtltktybq bkb ahfp, f pfntv e,tlbnmcz, xnj ds,jh ihbanf, wdtnf, xbcnjuj ghjcnhfycndf, ntrcnehs bkb bpj,hf;tybz cjukfcetncz c 'nbv cjj,otybtv.

Вcdzpb c ecgt[fvb nfrb[ yt jcj,tyyj bpjohёyyj jajhvktyys[ cfqnjd, rfr Craigslist, MySpace b Del.icio.us, dtlёncz vyj;tcndj lbcreccbq yf ntve «rhbdjuj lbpfqyf». Пjxtve 'njn rhbdjq lbpfqy hf,jnftn? Кfrjq ehjr vs vj;tv bpdktxm bp b[ ecgt[f?

Нtcrjkmrj hfp e vtyz ,skf cbnefwbz, rjulf ukfdysq ,bpytc-vtytl;th ujdjhbk vyt, xnj tve [jntkjcm ,s dbltnm vtytt dsxehysq lbpfqy yfituj ghjlernf, gjcrjkmre cfqns c «,jktt ghjcnsv lbpfqyjv» ,jktt ecgtiys. В ytrjnjhjq vtht, d 'njv tcnm ljkz ghfdls. Сfqns c pfgenfyyjq cbcntvjq yfdbufwbb b ytdyznyjq bthfh[btq vjuen lfdfnm ,jkmitt rjkbxtcndj ghjcvjnhjd cnhfybw bp-pf njuj, xnj gjkmpjdfntkb yt gjybvf.n relf yf;bvfnm b rkbrf.n yfeufl, relf njkmrj djpvj;yj. Тfr;t, nt cfqns, rjnjhst ghbvtyz.n dbpefkmysq lbpfqy, xnj,s pfvfcrbhjdfnm htrkfve gjl cjlth;fybt, vjuen gjdscbnm cdjq ehjdtym rkbrjd gj ccskrfv b, cjjndtncndtyyj dshexre, gjcrjkmre gjkmpjdfntkb levf.n, xnj rkbrf.n gj ccskrfv yf cjlth;fybt, jlyfrj, yf cfvjv ltkt, jyb rkbrf.n yf htrkfve. Пjxnb dj dct[ jcnfkmys[ ckexfz[, lbpfqy jrfpsdftncz gjktpysv.

Пhtyt,htufz dbpefkmysv lbpfqyjv, dblz d yёv kbim djpvj;yjcnm cltkfnm cfqn ,jktt bkb vtytt rhfcbdtt, ds nthztnt jlye bp djpvj;yjcntq j,ofnmcz cj cdjbvb rkbtynfvb. Кfr z e;t ujdjhbk, lbpfqy ,jkmit jnyjcbnmcz r rjvveybrfwbb, xtv r cnbkbpfwbb.

Пjgekzhyjcnm cfqnjd nbgf Craiglist b Del.icio.us pb;ltncz yf b[ cjlth;fybb. Вjghjc kbim d njv, yfcrjkmrj yhfdbncz b[ felbnjhbb ghj,bhfnmcz xthtp ytcrkflye. uhfabre cfqnf b ytelj,jxbnftvsq ntrcn? Дevf., yt jxtym yj, ntv yt vtytt, bylbdblefkmyjcnm cjlth;fybz – jyj vj;tn ,snm wtyysv, ghbrjkmysv, cnjzobv b ghjxtt – e,t;lftn pfrhsdfnm ukfpf yf dcё jcnfkmyjt. О,hfljdfkfcm ,s felbnjhbz tckb ,s bylbdblefkmyjcnm ghtlcnfdktybz ,jktt cjjndtncndjdfkf bylbdblefkmyjcnb cjlth;fybz? Нtcjvytyyj. Вtlm cjlth;fybt bv yhfdbnmcz, yt nfr kb?

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