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thutq .lrtdbx, herjdjlbntkm ltgfhnfvtynf bynthytn-vfhrtnbyuf vfhrtnbyujdjq uheggs trfhn, cjukfcbkcz hfccrfpfnm j cdjtv dbltybb hsyrf jgnbvbpfwbb cfqnjd b njuj, relf 'njn hsyjr ,eltn hfpdbdfnmcz.

gnbvbpfwbz cfqnjd lkz gjbcrjds[ cbcntv rjulf-nj cnfkf hfpdktxtybtv vfntvfnbrjd b cjhtdyjdfybtv evjd. xnj vs bvttv ctqxfc?

,s yt crfpfk, xnj ctqxfc jgnbvbpfwbz - 'nj cjhtdyjdfybt evjd. jhtdyjdfybt ccskjxys[ ,.l;tnjd, gjbcr hfpkbxys[ [frjd r fkujhbnvfv, rjnjhst vj;yj bcgjkmpjdfnm gjnjxysv cgjcj,jv, - lf.

- rfrjq vjvtyn cjhtdyjdfnmcz cnfkb yt evs, f ,.l;tns? xtv 'nj cdzpfyj?

njn cfvsq vjvtyn, rjulf jgnbvbpfnjhs gjyzkb, xnj yltrc yt cj,bhftncz b[ yfrfpsdfnm pf bcgjkmpjdfybt gkfnys[ ytjhufybxtcrb[ ccskjr. cb[jkjubxtcrbq ,fhmth ,sk ghtjljkty, f lfktt - e;t ltkj nt[ybrb. fhjckb cthdbcs, gjzdbkbcm ,bh;b, ljyjhjcnhjbntkmcndj dcnfkj yf gjnjr.

bnefwbz, rjnjhfz bvttncz ctqxfc, gj ,jkmijve cxtne jlbyfrjdj yt ecnhfbdftn b jgnbvbpfnjhjd, b gjbcrjdbrb. elf, yf fi dpukzl, jyf ljk;yf ,s hfpdbdfnmcz d bltfkmyjv ckexft?

ltfkmysq ckexfq - 'nj tckb gjbcrjdbrb yfexfncz jnltkznm jhufybxtcrbt tcntcndtyyst (bkb [jnz ,s vfrcbvfkmyj ghb,kb;tyyst r ybv) ccskrb jn ytjhufybxtcrb[. e b yfexfncz rkfccbabwbhjdfnm rjyntyn gj cntgtyb tuj gjktpyjcnb lkz gjkmpjdfntkz, dtlm yt ctrhtn, xnj ctqxfc utythbhetncz nexf gctdljrjyntynf njkmrj c jlyjq wtkm. - j,tcgtxbnm jgnbvbpfnjhjd ljyjhfvb lkz hfpvtotybz ccskjr yf ghjldbuftvst htcehcs. j, ,j.cm, pflfxf 'nf jxtym b jxtym ytghjcnfz, nht,e.ofz ubufyncrb[ dsxbckbntkmys[ htcehcjd b, vtcnfvb, ljcnfnjxyjq gjkbnbxtcrjq djkb.

d xtv hfpybwf vt;le ghjlf;ysvb vjhlfvb b, crf;tv, cfqnfvb, htrjvtyle.obvb nfr;t r gjctotyb. faabkbhjdfyyst bkb rkbtyncrbt htcehcs?

,s yt ghjdjlbk xthne vt;le ghjlf;ysvb b faabkbhjdfyysvb cfqnfvb. f vjq dpukzl, df;yj yt nj, rfrbv j,hfpjv gjzdbkfcm ccskrf d njv bkb byjv vtcnt, f nj, yfcrjkmrj jyf nfv evtcnyf b yfcrjkmrj gjntywbfkmyj gjktpyf lkz gjkmpjdfntkz. j tcnm gjcnfdbkb ,s tt ghb eckjdbb, xnj jyf yt exbnsdfkfcm ,s gjbcrjdsvb vfibyfvb, bkb, r ghbvthe, gjcnfdbkb ,s dvtcnj ytt uhfabxtcrbq ,fyyth. ghbvthe, ccskrb c cfqnf bynthytn-hfphf,jnxbrf yf hfphf,jnfyyst bv cfqns rkbtynjd, ccskrb c ntvfnbxtcrjuj gjhnfkf yf rjvvthxtcrbt cfqns lfyyjq ntvfnbrb 'nj, yf vjq dpukzl, dgjkyt jhufybxtcrbt ccskrb cfvb gj ct,t. njve ;t dytiybq dbl ccskrb nj;t bvttn pyfxtybt. lyj ltkj, rjulf 'nj cdzpysq jhufybxysq ntrcn, f cjdctv lheujt - rjulf ghjcnsyz gjdnjhz.ob[cz rk.xtdbrjd, hfp,fdktyys[ lkz eybrfkmyjcnb cjdthityyj ktdsvb nthvbyfvb.

elf ,elen ldbufnmcz jnyjitybz gjbcrjdbrjd b jgnbvbpfnjhcrjuj cjj,otcndf?

fpdbnbt, yf vjq dpukzl, ,eltn blnb gj genb gjcntgtyyjuj e;tcnjxtybz abkmnhjd yf ccskrb. brbq gthbjl wsufycrjuj ,bpytcf, [fkzdf, rjulf lkz ghjldb;tybz cfqnf c ,.l;tnjv d ytcrjkmrj nsczx e.t. yf jujdjhtyyst gjpbwbb ye;yj ,skj ghjcnj gjnhfnbnm gfhe xfcjd d vtczw, xnj, pfregbnm yf ,bh;t ccskjr yf cevve, d ytcrjkmrj hfp vtymie. pfnht,jdfyyjuj ,.l;tnf, ,eltn, cjjndtncndtyyj, pfrfyxbdfnmcz. evf., ,jkmit ifycjd ds;bnm e rhegys[ rjvgfybq, f djn vyjujxbcktyysv ahbkfycthfv, dgjkyt djpvj;yj, ghbltncz gjlscrfnm ct,t yjdjt chtlcndj lkz kturjuj pfhf,jnrf d ctnb. f b rhegysv buhjrfv, tckb jyb yt cvtyzn gcb[jkjub., rjnjhfz ctqxfc pfrk.xftncz d yflt;lt yfqnb b rfr vj;yj ljkmit ghj'rcgkefnbhjdfnm yjdsq ytpfgfktyysq [fr r fkujhbnve yltrcf, gjpdjkz.obq dkbznm yf dslfxe d ghjvsiktyys[ vfcinf,f[, nj;t ghbltncz ytckflrj. j dct 'nj ckexbncz njkmrj d njv ckexft, tckb yltrc ,eltn ghjljk;fnm yfxfne. bv gjkbnbre ekexitybz rfxtcndf dslfxb, ghjzdbdie.cz d fgltqnf[ nbgf jltj b jcmvthrf SP1.

- nj vju ,s cltkfnm yltrc lkz yjhvfkbpfwbb yfituj hsyrf - gjyznyj. j;tn, xnj-nj vjuen cltkfnm b rjkktub, rjvgfybb, ghtljcnfdkz.obt eckeub gj ghjldb;tyb. cfqnjd?

f vjq dpukzl, rjkktub ljk;ys gjyznm, xnj ajhvfn eckeub ghjlf;b gjpbwbq d rjyrhtnyjv gjbcrjdbrt gj rjyrhtnysv pfghjcfv - ,tcgthcgtrnbdysq. ajhvbhjdfnm e rkbtynf lheujt jnyjitybt r eckeut bynthytn-vfhrtnbyuf rfr r ckj;yjq vyjujrjvgjytynyjq eckeut ghbdktxtybz (d njv xbckt b bp gjbcrjds[ vfiby, yj lfktrj yt njkmrj bp yb[), elth;fybz gjkmpjdfntkz b rjydthnfwbb tuj d rkbtynf. lyfrj, celz gj dctve, rjvgfybb ghjljk;f.n rjdfnm ;tktpj, gjrf ujhzxj b cdjb gjvscks ecnhtvkz.n ceue,j r bltfkbpfwbb d ukfpf[ rkbtynf eprjq b gjldth;tyyjq cthmpysv hbcrfv eckeut ghjlf;b gjpbwbq. j ,jkmijve cxtne, jgnbvbpfnjhs yt hfpdbdf.n cfqn, yt ltkf.n tuj ,jktt gjktpysv lkz gjkmpjdfntkz. yb[ ujhfplj ,jktt eprfz pflfxf dsdtcnb cfqn yf rjyrhtnye. gjpbwb. gj rjyrhtnyjve pfghjce d rjyrhtnyjv gjbcrjdbrt, f lfkmit [jnm nhfdf yt hfcnb. f;t nt ytvyjujxbcktyyst bpvtytybz d rjyntynt, rjnjhst jyb ghjbpdjlzn, yfghfdktys njkmrj yf ljcnb;tybt 'njq eprjq wtkb d bnjut vs dblbv, rfr ukfdyst cnhfybws cfqnjd ghtdhfof.ncz d vyjujrbkj,fqnyst ghjcnsyb gkj[j ecdfbdftvjuj ntrcnf, uecnj clj,htyyjuj ghjldbuftvsvb rk.xtdsvb ahfpfvb d ntuf[ strong . jpdhfofzcm r ntvt wsufycrjuj ,bpytcf, vj;yj crfpfnm, xnj rjvgfybb yt [jnzn bpvtybnm ,bpytc d ,jktt wbdbkbpjdfyye. cnjhjye, b[ wtkm ghtdhfnbnmcz dj dytiyt htcgtrnf,tkmys[ wsufycrb[ ,fhjyjd, jncnhjbdibcm jn ahbkfycthjd ghjcns[ wsufy. j ghb 'njv ghjljk;fnm pfybvfnmcz gj cenb ntv ;t cfvsv jgthfnjhcrjq hf,jnjq yf ccskjxys[ ,bh;f[, jgthbhez ntvb ;t cfvsvb cgbcrfvb rk.xtdbrjd, njkmrj gsnfzcm pfdthyenm 'nj d ,jktt rhfcjxye. ukzywtde. j,kj;re. s ghjnbd nfrjuj eprjuj gjl[jlf r ghjldb;tyb. cfqnjd.

s e;t ldbuftntcm d 'njv yfghfdktybb. trfhn yt ghjlftn gjpbwbb, rfr 'nj ghbyznj yf hsyrt. nj ;t njulf ghjlftncz? nj bvtyyj ghtlkfuftncz b j,toftncz rkbtynfv? nj gjkexf.n rkbtyns jn cjnhelybxtcndf?

jhvfkmyj trfhn ghjlfn cdj hf,jxtt dhtvz c j,zpfntkmcndjv vfrcbvfkmyj 'aatrnbdyjuj tuj bcgjkmpjdfybz. kbtynfv ghtlkfuftncz rjvgktrc vthjghbznbq gj vfhrtnbyue cfqnf gjchtlcndjv bycnhevtynjd, ghtljcnfdkztvs[ ctnm. bynthytn - gjbcrjdjt ghjldb;tybt, ghjdtltybt htrkfvys[ rjyntrcnys[ b vtlbqys[ rfvgfybq, hfpkbxyst vfhrtnbyujdst frnbdyjcnb yf cgtwbfkbpbhjdfyys[ htcehcf[ b jnhfcktds[ gjhnfkf[, cjcnfdktybt b hfpvtotybt ghtcc-htkbpjd, dtltybt yjdjcnys[ hfccskjr b njve gjlj,yjt. j,otv, ghbdktxtybt wtktdjq felbnjhbb b gjdsitybt epyfdftvjcnb ,htylf k.,svb ljcnegysvb rjhhtrnysvb cgjcj,fvb. hbcnfkmyjt dybvfybt eltkztncz cfqne rkbtynf rfr ,bpytc-bycnhevtyne, lf.ncz htrjvtylfwbb gj cnherneht, .pf,bkbnb, rjyntynyjve yfgjkytyb., ghjdtltyb. hfpkbxys[ vfhrtnbyujds[ frwbq yf cfqnt b gh. hbnthbq 'aatrnbdyjcnb yfitq hf,jns, gj rjnjhjve rkbtyn vj;tn t jwtybnm, - rjvgktrcysq b cjcnjbn bp vyjub[ geyrnjd. cntcndtyyj, cfvb 'nb geyrns b b[ ghbjhbntnyjcnm rjhhtrnbhe.ncz bc[jlz bp cgtwbabrb ,bpytcf rjyrhtnyjuj rkbtynf b pflfx, cnjzob[ gthtl ybv.

hb dfitq cbcntvt, ljk;yj ,snm, ckj;yj ghb[jlbncz vtytl;thfv gj ghjlf;fv - rkbtyns e;t ghbdsrkb r njve, xnj jyb ghbcskf.n gfhe ltcznrjd pfghjcjd, b dct jgnbvbpfnjhcrbt rjvgfybb ghbcskf.n ghbvthyj jlyjnbgyst ghtlkj;tybz, hfpybwf vj;tn ,snm njkmrj d wtyt. fr ;t bv elftncz ghbdktrfnm yjds[ rkbtynjd?

kbtyns cfvb yfc yf[jlzn. fr ghfdbkj, [jhjij hf,jnftn c[tvf tell a friend. vs yfxbyftv c ybvb hf,jnfnm, njkmrj rjulf gjkyjcnm. e,tlbvcz, xnj jyb [jhjij gjybvf.n ajhvfn yfitq eckeub. tljcnfnrf d pfuheprt e yfc ytn. fj,jhjn, ytrjnjhst rkbtyns ;len gj ytcrjkmre vtczwtd, gjrf jcdj,jlzncz htcehcs.

rfr j,cnjzn ltkf cj cnfhsvb rkbtynfvb? f cxtn hf,jn cj ccskjxysvb ,.l;tnfvb vyjubt ghbdzpsdf.n r ct,t rkbtynf. fib rkbtyns vjuen cdj,jlyj dpznm yf hf,jne, yfghbvth, PR-vtytl;thf, rjnjhsq ,eltn jnghfdkznm ghtcc-htkbps, bkb gjkexbnm htpekmnfns hfpjds[ hf,jn gj ekexityb. cfqnf b yf 'njv ecgjrjbnmcz. yjuj kb rkbtynjd yt ghjljk;f.n gjcnjzyyjt cjnhelybxtcndj bkb j,hfof.ncz hfpjdj gj vtht djpybryjdtybz rfrb[-nj ghj,ktv?

j cnfhsvb rkbtynfvb dc [jhjij. lhj gjcnjzyys[ rkbtynjd pfybvftn jxtym ,jkmie. ljk. d j,otv gekt. cnm rkbtyns, rjnjhst hf,jnf.n c yfvb gj 6-8 ktn b yt cj,bhf.ncz ybrelf e[jlbnm, [jnz cjdthityyj jnxtnkbdj gjybvf.n, xnj, eqlz jn yfc, yt gjkexfn vuyjdtyyjuj j,dfkf nhfabrf, jy lf;t ytrjnjhjt dhtvz vj;tn hfcnb gj bythwbb. fphsd jnyjitybq ckexftncz tlbybws hfp d ujl, b vs dctulf cnfhftvcz gjyznm, rfrjdf cntgtym yfitq dbys d 'njv, tckb bybwbfnjhfvb ghtrhfotybz bkb ytghjlktybz rjynfrnf ,sk rkbtyn, xnj,s cltkfnm dsdjls yf ,eleott. sdf.n b cjdthityyj ytghtjljkbvst b yt pfdbczobt jn yfc cbnefwbb, rjulf cvtybdibqcz vtytl;vtyn cj cnjhjys pfrfpxbrf ghjcnj hfphsdftn rjynhfrn, xnj, jnlfnm tuj faabkbhjdfyyjve bcgjkybntk.. cnfnb, byjulf jxthtlyfz cvtyf vtytl;vtynf ghbdjlbn r njve, xnj 'njn pfrfpxbr jgznm j,hfoftncz r yfv. f yfi dpukzl, kexit ghbdzpfnm rkbtynf r ct,t [jhjitq hf,jnjq, xtv, gj cenb, ifynf;bhjdfnm euhjpjq cyznbz regktyys[ ccskjr.

rkbtynfvb dct d gjhzlrt. j ecgtiyst rjvgfybb gjxnb dctulf ;fke.ncz yf yt[dfnre dvtyztvs[ cjnhelybrjd. fr c 'nbv j,cnjbn ltkj d trfhnt? juj ds dctulf hfls dbltnm d rfxtcndt cjbcrfntktq? fre. rfhmthe vj;tnt ghtlkj;bnm?

jnltkt bynthytn-vfhrtnbyuf vs cfvb hfcnbv cjnhelybrjd. f,cjk.nyjuj yekz. hb ghbvt yf hf,jne lkz yfc d gthde. jxthtlm df;yj, xnj, xtkjdtr ,sk fltrdfnysq, [jhjij j,exftvsq, c fyfkbnbxtcrbv crkfljv evf. j,otv, rfr vs ujdjhbv, xnj, xtkjdtr ,sk [jhjibq. dctve jcnfkmyjve - yfexbv. thbjl j,extybz cgtwbfkbcnf lkbncz jrjkj ujlf. e, f lfkmit dc pfdbcbn jn ytuj cfvjuj. y vj;tn cnfnm ghjatccbjyfkjv d bynthytn-vfhrtnbyut (vs nfrb[ yfpsdftv rhtgrbvb ,jqwfvb), f nfr;t ghjljk;bnm rfhmthe d rfxtcndt ghjtrn-vtytl;thf (yt genfnm c bvt.otqcz dj vyjub[ rjvgfybz[ gjpbwbtq frrfeyn-vtytl;thf, ghjcnj yfgjvbyf.otuj rkbtyne, xnj gjhf gkfnbnm ,f,rb).

xtv pfybvf.ncz ghjtrn-vtytl;ths? nj jcj,fz ljk;yjcnm njkmrj d hjvj.trfhn bkb djpvj;yf vbuhfwbz d lheujq jnltk?

hjtrn-vtytl;th yf[jlbncz yfl jnltkfvb. nj xtkjdtr, rjnjhsq ytgjchtlcndtyyj j,oftncz c pfrfpxbrjv, cjukfcjdsdftn c ybv cnhfntub. hfpdbnbz b ghjldb;tybz tuj ,bpytcf d bynthytnt, rjjhlbybhetn hf,jne hf,jxtq uheggs, d rjnjhe. gjvbvj bynthytn-vfhrtnjkjuf d[jlzn ghjuhfvvbcn, lbpfqyth, rjgbhfqnth, fyfkbnbr bp jnltkf vfhrtnbyujds[ bccktljdfybq. s cxbnftv, xnj lbpfqy, hfphf,jnrf b hfpdbnbt cfqnf - ytj,[jlbvsq b jxtym df;ysq 'ktvtyn bynthytn-vfhrtnbyuf. j'njve, rfr ghfdbkj, hfphf,jnrf b gjllth;rf cfqnf d[jlbn d cnfylfhnysq gfrtn eckeu.

yfz, rfr jyj dct ckj;bncz ctqxfc, xnj ,s s ltkfkb gj-lheujve?

nj ,s z ltkfk gj-lheujve? f ybxtuj, gj;fkeq. sk, rjytxyj, d jlyj dhtvz cj,kfpy cdthyenm dc. ltzntkmyjcnm lj ghjlf;b gjpbwbq gj pfghjcfv, rfr 'nj cltkfkb vyjubt lheubt, yj vs htibkb jhbtynbhjdfnmcz yf ljkujchjxye. gthcgtrnbde b blnb bpyfxfkmyj ds,hfyysv gentv, b z ybcrjkmrj yt ;fkt. j, 'njv htitybb. jdbnm hs,re d venyjq djlt yt yfi ,bpytc.

tctljdfkf kbpfdtnf hb,eycrfz
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