Ïîíÿòèå àéäåíòèêà. Çíàêè è ñèìâîëû óïðàâëÿþò ìèðîì – à íå ñëîâî è íå çàêîí. Àéäåíòèêà. ×òî ñèå îçíà÷àåò?


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Êàê çàêàçàòü ñàéò


ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)

Èvt.obq eib lf ecksibn! Ôbhvtyysq cnbkm, rjhgjhfnbdysq cnbkm, cbcntvf abhvtyyjq bltynbabrfwbb, rjhgjhfnbdyfz bltynbabrfwbz, fqltynbrf… Êfrb[ njkmrj nthvbyjd yt ghblevfkb d htrkfvyjv vbht lkz j,jpyfxtybz njuj, xnj d pfgflyjq ghfrnbrt bvtyetncz «corporate ID» b «brand ID» (jn fyuk. identity – «bltynbabrfwbz» - gthtdjl). Âct jyb j,jpyfxf.n jlyj b nj ;t gjyznbt. È bcgjkmpe.n b[, d jcyjdyjv, bc[jlz bp cj,cndtyys[ drecjds[ ghbcnhfcnbq.

Ïjghj,etv hfpj,hfnmcz d ajhvekbhjdrf[.

    Âct gthtxbcktyyst dsit nthvbys j,jpyfxf.n cjdjregyjcnm [elj;tcndtyys[ ghbtvjd uhfabxtcrjuj lbpfqyf lkz cjplfybz jhbubyfkmys[ rjvveybrfnbdys[ b htrkfvys[ vfnthbfkjd. Êfrbt dsujls cekbn 'nj exfcnybrfv hsyrf? Ïhtlcnfdmnt, xnj dct gkfrfns, kbcnjdrb, vfrtns d ghtcce b lf;t cedtybhyfz ghjlerwbz ,elen cjplfys d tlbyjv cnbkt – d jlyjq wdtnjdjq ufvvt, c bcgjkmpjdfybtv nhflbwbjyys[ lkz dfc 'ktvtynjd b n.l. Ó cjnhelybrjd ,elen jlbyfrjdst ,'ql;brb b abhvtyyst ,kfyrb b lheufz ljrevtynfwbz. Òjulf e dct[, rnj cnfkrbdftncz c dfitq htrkfvyjq b rjvveybrfnbdyjq ghjlerwbtq, ckj;bncz ghtlcnfdktybt j tlbyjq, cbkmyjq jhufybpfwbb – dfitq, ult dct jn hzljdjuj cke;fotuj lj lth;fntkz rjvgfybb ghtlcnfdkz.n jlye rjvfyle. Ålbyjt cnbktdjt dbpefkmyjt htitybt gjdscbn epyfdftvjcnm dfitq ghjlerwbb b egjhzljxbn htrkfvyst b vfhrtnbyujdst vthjghbznbz. Òfrbv j,hfpjv, hfphf,jnrf fqltynbrb – d gthde. jxthtlm, cke;bn erhtgktyb. cnfnecf rjvgfybb bkb ,htylf yf hsyrt.

    Ålbyj;ls cghjtrnbhjdfyyfz rjhgjhfnbdyfz fqltynbrf cdjlbn djtlbyj hfpkbxyst vytybz herjdjlbntktq b cjnhelybrjd htrkfvyj-vfhrtnbyujdjuj gjlhfpltktybz rjvgfybb, cgjcj,cndetn cjplfyb. htrkfvs «jlyjuj gjxthrf». Â htpekmnfnt evtymiftncz dthjznyjcnm ghbyznbz ghjbpdjkmys[, ytljcnfnjxyj rdfkbabwbhjdfyys[ htitybq, cjrhfof.ncz cnjbvjcnm b dhtvz hfphf,jnrb b bpujnjdktybz htrkfvys[ vfnthbfkjd. Ñnfkj ,snm, ceotcndtyyj gjdsiftncz jgthfnbdyjcnm, ub,rjcnm b frnefkmyjcnm htrkfvs rjyrhtnyjuj ,htylf.

    Òfrbv j,hfpjv, fqltynbrf, (abhvtyysq cnbkm, rjhgjhfnbdyfz bltynbabrfwbz b gh.) – 'nj dbpefkbpjdfyyjt (f, pfxfcne., b vfnthbfkbpjdfyyjt) jnhf;tybt ceoyjcnb ,htylf, cnhfntubb tuj gjpbwbjybhjdfybz. Ãhfvjnyj hfphf,jnfyyfz fqltynbrf zdkztncz jlybv bp yfb,jktt 'aatrnys[ chtlcndjv rjyrehtynyjq ,jhm,s.
Ëjujnbg

Ëjujnbg e[jlzotq 'gj[b

Êjulf vyt ckexfqyj gjgfkcz yf ukfpf 'njn kjujnbg, z gjyzk, xnj ghbdtle tuj d ghbvth d rfrjq-yb,elm hfpj,kfxbntkmyjq b jxtym pkj,yjq cnfnmt. Âjn, vjk, gjcvjnhbnt rfrjq jy yt ghfdbkmysq b djj,ot ytkmpz nfr ltkfnm, b xnj jy nfrjq-czrjq hfp'nfrbq. Íj xtv ,jkmit z cbkbkcz ghblevfnm lkz ytuj j,kbxbntkmyjt 'cct, ntv jnxtnkbdtt gjybvfk, xnj kjujnbg-nj vyt lfktrj yt jndhfnbntkty, f crjhtt yfj,jhjn.

 rjywt rjywjd, z ghbitk r dsdjle, xnj 'nj eybrfkmysq d cdjtv hjlt ghbvth! Äkz njuj xnj, 'nj gjyznm, yflj dxbnfnmcz d yfpdfybt. ÍÎÂÝÍÅÐÃÎÏÐÎÌÑÅÐÂÈÑ. Êfrbt fccjwbfwbb djpybrf.n e yjhvfkmyjuj xtkjdtrf, rjulf jy cksibn 'nb 19 ,erd? Ítn-ytn, — «'ythuj» dsltkznm yt xtcnyj, — rfrbt fccjwbfwbb jn ckjdf d wtkjv? Ïhfdbkmyj. Íb-rf-rb[! Ïecnjnf d 'abht. Øev. Ïjvt[b. Ñthsq 'rhfy d njxtxre.

ß cvjnh. yf 'njn kjujnbg b jnxtnkbdj ghtlcnfdkz. njuj ytcxfcnyjuj lbpfqythf (f vj;tn b yt lbpfqythf, yj jn 'njuj yt vtytt ytcxfcnyjuj), rjnjhjve gjhexbkb ghblevfnm lkz 'njq jnhs;rb cjdrjdjuj ytqvbyuf rfrjt-yb,elm dbpefkmyjt djgkjotybt. Ó vtyz gthtl ukfpfvb dcnftn j,hfp cujh,bditujcz elhextyyjuj xtkjdtrf cblzotuj yfl rke,rjv bp 19 kbnth, yfl 4 ytcdzpfyysvb juhsprfvb.

Âthjznyj, jy ljkuj gsnfkcz hfpuflfnm 'njn ht,ec, gjrf d jghtltktyysq vjvtyn gecnjne e ytuj d ujkjdt pfgjkybkj vtxnfntkmyjt cjcnjzybt, gjzdkz.ottcz rf;lsq hfp, rjulf vjpu ckf,j gjybvftn, yfl xtv hf,jnftn, b gsnftncz ct,z xtv-nj pfyznm. È djn, dgfd d lhtvjne, 'njn xtkjdtr dcgjvybk j njv, rfr ktnjv tplbk d lthtdy., dcgjvybk d vtkmxfqib[ gjlhj,yjcnz[ ljhjue, dtleoe. jn ljvf r htxeirt, cjkysirj, cjcys dljkm j,jxbys, nbibye, yfheiftve. njkmrj ot,tnjv gnbxtr, kturbq dtnthjr, pfgf[ ytlfdyj crjityyjq nhfds…[jhjij… [jhjij ,s cyjdf nelf… d ltht…

Îxyekcz. Âcgjvybk ult jy ctqxfc. Ãkzyek jgznm yf ghjrkznst 19 ,erd b (Ý'''[!!! Ïhjgflb jyj dct ghjgfljv!)… «yfhbcjdfk» cdjq «jndtn ×tv,thktye»: pfktp d ihban Webdings b dpzk jnnelf gthdsq gjgfdibqcz cbvdjk, cjdgflf.obq c tuj yfcnhjtybtv.

À yf cktle.obq ltym ,jkmijq cthmtpysq yfxfkmybr ÍÎÂÝÍÅÐÃÎÏÐÎÌÑÅÐÂÈÑÀ ljkuj hfccvfnhbdfk hjpjde. tkm, vfkbyjdjt cjkysirj b ,tke. ljhjue e[jlzoe. r ujhbpjyne. È, crjhtt dctuj, nj;t dgfk d vtxnfntkmyj cjcnjzybt, dcgjvybd j ghtlcnjzotq hs,fkrt. Ïjnjve jxyekcz, nz;tkj dplj[yek b yfgbcfk hfpvfibcnsv gjlxthrjv: «Óndth;lf.».

Àv,buhfvvs

 jlyjq bp rybu ysyt gjgekzhyjuj fvthbrfycrjuj gbcfntkz Ä'yf Áhfeyf c.;tn rhenbncz djrheu ytrb[ rktqv-fv,buhfvv nfqyjuj j,otcndf, rjnjhst ,skb cltkfys zrj,s 400 ktn yfpfl. Îlyfrj, yt cvjnhz yf nj, xnj fdnjh rybub ecbktyyj gsnftncz cltkfnm bp ytt ytrjt j,kbxf.ott gjckfybt, cyf,;fz vyj;tcndjv htfkmys[ afrnjd, gj gjdjle 'nb[ fv,buhfvv Áhfey ghbpyftncz d rjywt rybub, xnj jyb ,skb yfhbcjdfys tuj (f pyfxbn b yfibv) cjdhtvtyybrjv — Ä;jyjv Ë'yuljyjv.

Àv,buhfvvf, Àyutks b Ätvjys, Ä;jy Ë'yuljy, Illuminati
Àv,buhfvvs bp rybub «Àyutks b Ätvjys». Ñdth[e dybp: Angels&Demons, Illuminati, EarthAirFireWater. Çltcm b lfktt fdnjh hf,jn — Ä;jy Ë'yuljy.
Àv,buhfvvf, Àyutks b ltvjys, cnb[bb, djlf, ptvkz, jujym, djple[
Àv,buhfvvs bp rybub «Àyutks b Ätvjys». Earth, Air, Fire, Water

Ènfr, fv,buhfvvf (jn kfn. ambi — ldjqyjq, b uhtx. gramma — ,erdf) — ckjdj gthtdthnsi bkb (gj yfexyjve) rfkkbuhfabxtcrbq epjh, gjpdjkz.obq cjdvtcnbnm ldf hfpkbxys[ ghjxntybz bp jlyjuj b njuj ;t yf,jhf kbybq.

Ëbnthfnehysv ghjj,hfpjv fv,buhfvv vj;yj cxbnfnm gfkbylhjvs — ckjdf bkb yf,jhs ckjd, rjnjhst xbnf.ncz jlbyfrjdj rfr cktdf yfghfdj, nfr b cghfdf yfktdj (À hjpf egfkf yf kfge Àpjhf). Îlyfrj d jnkbxbt jn gfkbylhjvjd, fv,buhfvvs — jnyjcbntkmyj yjdjt edktxtybt lbpfqythjd b gbcfntktq, gjgekzhbpjdfkb rjnjhjt jn cbks xtndthnm dtrf yfpfl.

Àv,buhfvvs ,sdf.n hfpys[ dbljd. Ðeccrbt gj'ns b gbcfntkb, rjnjhst edktrkbcm hbcjdfybtv fv,buhfvv, lf;t ghblevfkb bv yfpdfybz: «kbcnjdthntym» (gjdjhjn yf 180 uhflecjd), «jhnjujyfk» (gjdjhjn yf 90 uhflecjd), «ldjtdpjh» (xbnf.ncz hfpyst ckjdf ,tp gjdjhjnf kbcnf). Ïjvbvj 'njuj, cktletn jnvtnbnm, xnj ceotcnde.n cbvvtnhbxyst b fcbvvtnhbxyst fv,buhfvvs.

Àcbvvtnhbxysq kbcnjdthntym Art&Science/Philosophy, Ä;jy Ë'yuljy
Àcbvvtnhbxysq kbcnjdthntym Art&Science/Philosophy (gjdjhjn yf 180° lftn lheujt ghjxntybt)
Àcbvvtnhbxysq kbcnjdthntym True/False, Ä;jy Ë'yuljy
Àcbvvtnhbxysq kbcnjdthntym True/False

Ñfvjt bynthtcyjt nj, xnj gjrf fv,buhfvvs yt yfikb ibhjrjuj rjvvthxtcrjuj ghbvtytybz. Âc¸ 'nj ,jkmit gj[j;t yf hfpdktxtybt byntkktrnefkjd. À gjntywbfk, vt;le ghjxbv, juhjvysq.

Àv,buhfvve vj;yj bcgjkmpjdfnm rfr kjujnbg, rjnjhsq xbnftncz jlbyfrjdj [jhjij bp k.,juj gjkj;tybz. Ïthdjt xnj ghb[jlbn d ujkjde 'nj NASA b ghjxbt f'hjrjcvbxtcrbt futyncndf: bv ,s ltqcndbntkmyj yt gjvtifk kjujnbg «,tp ptvyjuj ghbnz;tybz». Íe f tckb cgecnbnmcz yf ptvk.? Äf crjkmrj eujlyj ghbvthjd. Âjpmvbnt d herb cdjb ks;b.  50% ckexftd ds cvjnhbnt yf gthtdthyene. vfhre. Òj ;t cfvjt cj cyje,jhljv, vzxjv, ntyybcyjq hfrtnrjq b ghjxbv cgjhnbydtynfhtv. Åckb pf,snm ghj cgjhn, nj 'nj vjuen ,snm ghtlvtns kbxyjq ububtys, jabcyst ghbyflkt;yjcnb, yt,jkmibt 'ktrnhjghb,jhs. Äf ult eujlyj vj;tn ghbujlbnmcz cdjqcndj kjujnbgf xbnfnmcz ddth[ yjufvb!

Ëjujnbg-fv,buhfvvf yf[jlrf lkz htrkfvs yf vtcnf[ ghjlf;. Îy ghtrhfcyj ,eltn cvjnhtnmcz yf gjke, yf dbnhbyt, rfr cj cnjhjys ghj[j;b[, nfr b cj cnjhjys gjctnbntktq, yf ghjphfxyjq dsdtcrt gjgthtr ldb;tybz gjregfntktq. Àv,buhfvvf vjukf ,s lfnm ptktysq cdtn bcgjkmpjdfyb. ytcnfylfhnys[ htrkfvjyjcnbktq. Âtlm kjujnbg ntgthm yf[jlbncz d lde[ bpvthtybz[!

Ñbvvtnhbxysq kbcnjdthntym Kristy, Ä;jy Ë'yuljy
Ñbvvtnhbxysq kbcnjdthntym Kristy (gjdjhjn yf 180° lftn ne ;t rfhnbye)
Ñbvvtnhbxysq kbcnjdthntym Aerosmith, Ä;jy Ë'yuljy
Ñbvvtnhbxysq kbcnjdthntym Aerosmith
Ñbvvtnhbxysq kbcnjdthntym The Faith Full, Ä;jy Ë'yuljy
Ñbvvtnhbxysq kbcnjdthntym The Faith Full
Ñbvvtnhbxysq kbcnjdthntym The Scene, Ä;jy Ë'yuljy
Ñbvvtnhbxysq kbcnjdthntym The Scene

Ñbythubz — ckbzybt rjvgfybq — d yfi dtr ukj,fkmyjq 'rjyjvbrb 'nj cnfkj j,sxysv ltkjv. Ájkmibt ltymub lkz frwbjythjd b ,jkmibt ghj,ktvs lkz lbpfqythjd. Ñnfhst gjkjdbyrb, rfr ghfdbkj, [jnzn yf hfdys[ ghbcencndjdfnm d yjdjq fqltynbrt. Êfr ,snm? Òen rfr ybrjulf ghbikfcm ,s rcnfnb [bnhjcnm c fv,buhfvvjq. Ädjtdpjh: vt; ,erd ckjdf Cadbury, ghjxbnsdftncz Dirol. Ëbcnjdthntym: d jlye cnjhjye xbnftv Konica, d lheue. Minolta (rcnfnb, jyb ytlfdyj evthkb… vj;tn cnjbkj cltkfnm yjhvfkmysq kjujnbg?).

David Slavitt. Ädjtdpjh rjkt,fybz (jscillations), Ä;jy Ë'yuljy
David Slavitt. Ädjtdpjh rjkt,fybz (jscillations). Âjcghbznbt yfgbcfyyjuj rfr ,s rjkt,ktncz vt;le ldevz dfhbfynfvb.
Ädjtdpjh Jamse/Joyce. Ä;jy Ë'yuljy
Ädjtdpjh James/Joyce. Ýaatrn jcyjdfy yf gthtrk.xtybb djcghbznbz abuehf/ajy.

Ïhjatccbjyfks pyf.n, xnj [jhjibq kjujnbg 'nj epjh. Àv,buhfvvf — 'nj bltfkmysq epjh, dscibq gbkjnf;, afynfcnbxtcrfz cvtcm rfkkbuhfabb, nbgjuhfabrb b gsnkbdjuj evf. Òfr vj;tn kjujnbg-fv,buhfvvf — bltfkmysq kjujnbg?

Ïjkfuf., xnj rfr jlyj bp yfghfdktybq lbpfqyf kjujnbgf, fv,buhfvvs ,elen hfpdbdfnmcz. Òtv ,jktt xnj ghbtvjd cjplfybz xtuj-nj ltqcndbntkmyj jhbubyfkmyjuj b yjdjuj d fqltynbrt cnfyjdbncz dc¸ vtymit b vtymit.

Ìfcnth-rkfcc: kjujnbg lkz Äbpfqy-wtynhf vbrhj'ktrnhjybrb

Ïjpflb — ljkubt gthtujdjhs c rkbtynjv, yf herf[ — nt[ybxtcrjt pflfybt b ghtljgkfnf, f pyfxbn vj;yj ghbcnegfnm r cfvjve bynthtcyjve 'nfge hf,jns yfl ghjtrnjv: ndjhxtcnde.

Ñtujlyz vs ,eltv ndjhbnm kjujnbg lkz Äbpfqy-wtynhf vbrhj'ktrnhjybrb. Äbpfqy-wtynh pfybvftncz hfphf,jnrjq vbrhjghjwtccjhys[ cbcntv, byntuhfkmys[ c[tv, gtxfnys[ gkfn, hflbjxfcnjnys[ ecnhjqcnd, rjycnherwbq ghb,jhjd b ecnhjqcnd. Äbpfqy-wtynh j,tcgtxbdftn gjkysq vfhihen ghjtrnbhjdfybz ujnjds[ bpltkbq: jn dshf,jnrb rjvgktrcf nht,jdfybq, gjlujnjdrb ghjtrnys[ cgtwbabrfwbq lj bpujnjdktybz jgsnys[ j,hfpwjd, flfgnfwbb lbpfqyf b jhufybpfwbb cthbqyjuj ghjbpdjlcndf.

Î,pjh hsyrf

Ðfphf,jnre yfxytv c j,pjhf kjujnbgjd rjyrehtynjd. Ítj,[jlbvj 'nj lkz njuj xnj,s dszdbnm ntyltywbb, infvgs b pfnthnst lj lsh ghbtvs, bcgjkmpetvst d lfyyjq jnhfckb. Òtyltywbb vs exntv, infvgs b ghbtvs pfgjvybv b cltkftv dct… gj-lheujve.

Çfxfcne., tckb yf hsyrt ltqcnde.n 2-3 rhegys[ buhjrf (rfr, yfghbvth, e yfc yf hsyrt cjnjdjq cdzpb), nj rhjvt cbvdjkbrb, ytj,[jlbvj exbnsdfnm tot b pfcnjk,ktyyst wdtnjdst htitybz.

Înrhsdftv nt[ybxtcrjt pflfybt (ÒÇ), cvjnhbv geyrn «Êjyrehtyns», rjnjhsq ghtldfhbntkmyj ,sk k.,tpyj pfgjkyty rkbtynjv, b gjuhe;ftvcz d kfcrjdst djkys ukj,fkmyjq gfenbys.

Ñgecnz ytcrjkmrj xfcjd eljdktndjhtyyj cvjnhbv yf jnkjdktyyst kjujnbgs b cybc[jlbntkmyj e[vskztvcz. ×nj ;, d k.,jv ckexft 'nj tot yt gjdjl hfcckf,kznmcz.

Ëjujnbgs rjyrehtynjd
Òfr z b levfk: bpk.,ktyyfz ntvf kjujnbgjd d lfyyjq jnhfckb — rjynfrnyst ljhj;rb vbrhjc[tvs…
Åot kjujnbgs rjyrehtynjd
…njxtxrb b jrhe;yjcnb.

Ðf,jnf c vfnthbfkjv

Ýnjn 'nfg, yf vjq dpukzl, buhftn rk.xtde. hjkm d hf,jnt yfl ghjtrnjv. Åckb jy ghjqlty dgjgs[f[, f,s rfr bkb djj,ot jncencndetn, nj yb j rfrjv [jhjitv kjujnbgt yt vj;tn ,snm b htxb. Äbpfqyth tot gthtl yfxfkjv hf,jns yfl kjujnbgjv ljk;ty c ujkjdjq eqnb d nj ghjcnhfycndj, cbvdjkjv rjnjhjuj ,eltn 'njn kjujnbg. Îy ljk;ty hfpj,hfnmcz d ltnfkz[, gjxedcndjdfnm y.fycs, ekjdbnm cvsck. Îy ljk;ty ,erdfkmyj dgbnfnm fnvjcathe njq ltzntkmyjcnb b njuj cjj,otcndf k.ltq, bvtyetvjuj rjvgfybtq, bycnbnenjv bkb ajyljv, pfybvf.ob[cz 'njq ltzntkmyjcnm..

Ñrjkmrj dhtvtyb yflj gjnhfnbnm yf bpextybt vfnthbfkf, pfdbcbn jn ytcrjkmrb[ afrnjhjd. Âj-gthds[, jn hjlf ltzntkmyjcnb Êjvgfybb. Âj-dnjhs[, jn dhtvtyb dsltktyyjuj rkbtynjv yf ghjtrn d wtkjv. È, yfrjytw, jn cjpyfntkmyjcnb lbpfqythf, rjnjhsq cfv gkfybhetn 'nfgs hf,jns b htiftn yfcrjkmrj cbkmyj jy ,eltn «dgbnsdfnm» b yfcrjkmrj uke,jrj «gjuhe;fnmcz».

 lfyyjv ckexft, pf hjljv ltzntkmyjcnb rjvgfybb cnjzk dtcm rehc 'ktrnhjybrb, yfxbyfz c 'ktvtynfhys[ xfcnbw b pfrfyxbdfz byntuhfkmysvb c[tvfvb. ß gjnhfnbk yf «gjuhe;tybt» ytltk. b d jxthtlyjq hfp e,tlbkcz, xnj d ;bpyb ybxtuj yt ,sdftn ghjcnj nfr, lf;t ktrwbb gj vbrhj'ktrnhjybrt b c[tvjnt[ybrt, rjnjhst z ,kfujgjkexyj ghjuekbdfk, cxbnfz, xnj pyfybt ghbywbgjd hf,jns ,bgjkzhyjuj nhfypbcnjhf vyt njxyj ybrjulf d ;bpyb yt ghbujlbncz.

Íf yfxfkmyjv 'nfgt gjvjukb vfnthbfks, ghtljcnfdktyyst pfrfpxbrjv: gj ybv z cjcnfdbk cgbcjr rk.xtds[ ckjd. Ïj rk.xtdsv ckjdfv bcrfk byajhvfwb. d ctnb. Ñyfxfkf xbnfk dct gjlhzl. Ïjnjv gjzdbkjcm gjybvfybt, xnj rjyrhtnyj xbnfnm b rfr vyjuj, f nfr;t gjybvfybt njuj, xnj lj 'njuj xbnfk cjdctv yt nj. Ïjbcr byajhvfwbb cnfk jcvscktyysv b wtktyfghfdktyysv. Ñnfkf crkflsdfnmcz j,ofz rfhnbyf. Ê rjywe ytltkb rfhnbyf cnfkf j,hfcnfnm ltnfkzvb, ghbxtv bvtyyj d nt[ vtcnf[, rjnjhst ,skb ceotcndtyys lkz hf,jns yfl ghjtrnjv.  ujkjdt cnfkb cfvb cj,jq gjzdkznmcz rfrbt-nj j,hfps.

Êcnfnb, tckb j,hfps gjzdkz.ncz e;t yf 'njv 'nfgt, jnvf[bdfnmcz — vjk, yt dhtvz tot — jn yb[ yt yflj. È[ cnjbn abrcbhjdfnm, cjghjdj;lfz rjvvtynfhbzvb, xnj,s yt pf,snm. Ïjnjv 'nb gjxthreirb j,zpfntkmyj ghbujlzncz yf cnflbb ndjhxtcrjuj gjbcrf.

Ðfcgbcsdfz gjcktljdfntkmyjcnm «gjuhe;tybz», z xenm yt egecnbk jlye df;ye. cjcnfdkz.oe. 'njuj ghjwtccf. Âj dhtvz hf,jns c vfnthbfkjv e dfc dctulf gjl herjq ljk;ty ,snm ghtlcnfdbntkm Êjvgfybb: rfrjq-nj cgtwbfkbcn, rjnjhsq gjzcybn dfv rfrbt-nj ckj;yst vjvtyns, erf;tn nt yfghfdktybz, rjnjhst ye;yj ghjhf,jnfnm jcj,tyyj nofntkmyj, gjlrbytn vfnthbfkf.

Òfr djn, djpdhfofzcm r j,hfpfv, tckb jyb gjzdkz.ncz, pyfxbn, lbpfqyth e;t fccbvbkbhjdfkcz d xe;ljv tve byajhvfwbjyyjv ghjcnhfycndt, yfxfk xedcndjdfnm njyrjcnb, ekjdbk y.fycs. Êjhjxt ujdjhz, jy ,kbpjr r «ghjcdtnktyb.» bkb, ghjot ujdjhz, r xtnrjve gjybvfyb. njuj, d rfrb[ yfghfdktybz[ ,eltn blnb gjbcr bltb. Åckb nfrjt gjybvfybt tcnm, cfvjt dhtvz gtht[jlbnm r cktle.otve 'nfge.

Âshf,jnrf rhbnthbtd

Êhbnthbb, cke;fn cdjtj,hfpysvb yfghfdkz.obvb dj dhtvz hfphf,jnrb kjujnbgf, f pfntv — yf cnflbb fyfkbpf cjplfyys[ dfhbfynjd. Îyb rfr gentdjlyfz pdtplf yt gjpdjkz.n jnrkjyznmcz jn ds,hfyyjuj rehcf dj dhtvz ndjhxtcrjuj gjbcrf, rjulf ukfp «pfvskbdftncz» b gjybvfybt cenb djghjcf ghbnegkztncz. Ê njve ;t lfdyj bpdtcnyj, xnj juhfybxtybz cnbvekbhe.n yf gjbcr jcnhs[, yt cnfylfhnys[ htitybq.

Ïjckt hf,jns c vfnthbfkjv ,skb dsltktys cktle.obt rhbnthbb, rjnjhsvb z herjdjlcndjdfkcz dgjcktlcndbb:

1. Êjvgfrnyjcnm.

Îcyjdfybt lkz rhbnthbz: byntuhfkmyst vbrhjc[tvs cnhtvzncz r vbybfn.hbpfwbb hfpvthjd 'ktvtynjd b egkjnytyb. hfpvtotybz 'ktvtynjd yf gjlkj;rt.

Ïhzvjt cktlcndbt bp rhbnthbz: kjujnbg ljk;ty bvtnm ajhve rheuf bkb rdflhfnf, rfr cfvs[ rjvgfrnys[ abueh.

2. Äbyfvbrf

Îcyjdfybt:
f) crjhjcnm hf,jns ÈÑ djphfcnftn ghjgjhwbjyfkmyj edtkbxtyb. gkjnyjcnb hfpvtotybz 'ktvtynjd.
,) cjcnjzybt 'ktvtynjd vbrhjc[tvs gjcnjzyyj bpvtyztncz c jlyjuj cjcnjzybz yf lheujt

Ñktlcndbt: kjujnbg ljk;ty ,snm ytcbvvtnhbxysq

3. Äefkmyjcnm (ldjqcndtyyjcnm)

Îcyjdfybt:
f) ,ektdf kjubrf, jcyjdfyyfz yf ldjbxyjq cbcntvt bcxbcktybz
,) 'ktrnhjy b fnjv, gjkj;bntkmysq b jnhbwfntkmysq pfhzl

Ñktlcndbt: d kjujnbgt c gjvjom. rjycnherwbb bkb wdtnf ljk;yf ,snm dshf;tyf ldjqcndtyyfz ghbhjlf ghjwtccjd ghjbc[jlzob[ d vbrhjc[tvt.

4. Ëbytqyjcnm

Îcyjdfybt: d ÈÑ ghjbc[jlzn ytghthsdyjt ([jnz b lbcrhtnyst) ghjwtccs. Èpvtytybt cjcnjzybt jlyjuj 'ktvtynf dktxtn bpvtytybt cjcnjzybz lheujuj.

Ñktlcndbt: ghb hfphf,jnrt kjujnbgf ytj,[jlbvj exbnsdfnm 'njn rhbnthbq, jnlfdfz ghtlgjxntybz kbytqyjq cnherneht gjcnhjtybz gthtl, r ghbvthe, njxtxyjq.

5. Ähj,yjcnm (ckj;yjcnm)

Îcyjdfybt: ÈÑ — ckj;ysq vt[fybpv, rjnjhsq cjcnjbn bp hfpkbxys[ ,kjrjd, nt d cdj. jxthtlm bp ,jktt vtkrb[ ,kjrjd (htubcnhjd b gh.) b nfr lfktt lj fnjvjd b 'ktrnhjyjd. Ñnhernehf ecnhjqcndf vyjujrhfnyj lhj,bncz.

Ñktlcndbt: rjycnherwbz kjujnbgf ljk;yf jnhf;fnm ckj;yjcnm dyenhb ghjcnjq ajhvs.

6. Òjxyjcnm

Îcyjdfybt: lfyysq rhbnthbq ghfrnbxtcrb yt nht,etn j,]zcytybz. Òjxyjcnm — jcyjdyjt nht,jdfybt, ghtl]zdkztvjt r vbrhj'ktrnhjyysv ecnhjqcndfv.

Ñktlcndbt: d pyfrt ljk;ys ghbcencndjdfnm njyrbt, vtkrbt ltnfkb, rjnjhst ,elen cbvdjkbpbhjdfnm njxyjcnm.

7. Ífghz;tyyjcnm (,kbpjcnm ghjnbdjgjkj;ys[ 'ktvtynjd yf uhfyb rjynfrnf)

 lfyyjv ckexft bvttncz d dble yt abpbxtcrbq nthvby.

Îcyjdfybt: ÊÌÎÏ-nt[yjkjubz jcyjdfyyfz yf p-n-gtht[jlt, d rjnjhjv njkobyf b lkbyyf rfyfkf gjcnjzyyj evtymiftncz. Ývbnnthysq b rjkktrnjhysq gtht[jl gjcnjzyyj ghb,kb;f.ncz lheu lheue, f dtkbxbyf pfgbhf.otuj ckjz jrcblf rhtvybz evtymiftncz lj ghtltkmyjq. Âct 'ktvtyns yf[jlzncz d gjcnjzyyjv yfghz;tybb, dct yf xenm-xenm, dct yf yfyjvtnhf[. Åcnm dct jcyjdfybt gjkfufnm, xnj b d lheub[ nt[yjkjubz[ (yfyjnt[yjkjubb, cdth[ghjdjlbvjcnm) yfghz;tyyjcnm ghbcencndetn, gj'njve lfyysq rhbnthbq vj;yj cxbnfnm yt pfdbczobv jn nt[yjkjubb.

Ñktlcndbt: d kjujnbgt ytj,[jlbvj cjplfnm njxrb bkb j,kfcnb ,kbpjcnb hfpyjbvtyys[ 'ktvtynjd, lf,s bvbnbhjdfnm yfghz;tybt vt;le ybvb.

8. Âytnt[yjkjubxyjcnm

Îcyjdfybt: pyfr ljk;ty ,snm hfccxbnfy yf nj, xnj xthtp ytcrjkmrj ltcznrjd ktn nt[yjkjubb ghjbpdjlcndf ÈÑ rfhlbyfkmyj gjvtyz.ncz. Çyfr ljk;ty jcnfdfnmcz frnefkmysv b yt ecnfhtdfnm vjhfkmyj.

Ñktlcndbt: jgbhfzcm yf bpdtcnyst d yfcnjzott dhtvz nt[yjkjubb (ÊÌÎÏ), ecnhjqcndf (gjkeghjdjlybrjdsq nhfypbcnjh) b kjubre (,ektdf kjubrf) ghb hfphf,jnrt pyfrf ytkmpz gjkmpjdfnmcz hfcghjcnhfytyysvb c[tvfnbxtcrbvb j,hfpfvb, dspsdf.obvb jlyjpyfxyst fccjwbfwbb. Ítj,[jlbvj ghblevfnm eybdthcfkmysq, dytdhtvtyyjq pyfr.

Òtvf ckj;yfz, vyjujuhfyyfz, gj'njve rhbnthbtd gjkexbkjcm vyjuj. Êfr ghfdbkj, nht[-gznb rhbnthbtd ljcnfnjxyj lkz ajhvbhjdfybz xtnrjq c[tvs hf,jns yfl pyfrjv.  lfyyjv ckexft, e;t gjyznyj, xnj cnhjuj ghblth;bdfnmcz dct[ djcmvb yt htfkmyj. Äkz ct,z jghtltkbv, xnj hfpyst dfhbfyns pyfrjd ljk;ys eljdktndjhznm hfpysv yf,jhfv rhbnthbtd, gthtctrfzcm d jcyjdys[: rjvgfrnyjcnm, lefkmyjcnm, lbyfvbrf b yfghz;tyyjcnm.

Ñgbcjr vj;yj gjrfpfnm pfrfpxbre rfr ytrbq ghjvt;enjxysq htpekmnfn hf,jns. Âjpvj;yj, jy rfr-nj tuj crjhhtrnbhetn bkb lfcn rfrbt-nj wtyyst pfvtxfybz.

Òdjhxtcrbq gjbcr

Òfrjt uhjvrjt yfpdfybt, f xnj gjl ybv crhsdftncz? Äf ybxtuj jcj,tyyjuj: cblbv d rhtckt, ckeiftv k.,bve. vepsre, pflevxbdj djlbv gj ,evfut rfhfylfijv, hbcetv njxtxrb, gfkjxrb, pfrjh.xrb. Èphtlrf jyb ghbj,htnf.n rfre.-nj jcvscktyye. ajhve. Ýnj dt[b ndjhxtcrjuj gjbcrf, n.t. rfrbt-nj htpekmnfns.

Ðtpekmnfns ,sdf.n hfpyst. 80% «jcvscktyys[ ajhv» ktnzn d rjhpbye ghzvj d ghjwtcct gjbcrf. Ëtnzn gj hfpysv ghbxbyfv, ghj rjnjhst ljkuj hfccrfpsdfnm. Åot 15% jnctbdf.ncz yf cnflbb fyfkbpf, rjulf cjplfyyst ghjnjnbgs fyfkbpbhe.ncz d cjjndtncndbb c jgbcfyysvb hfytt rhbnthbzvb. Îcnftncz ytcrjkmrj ghjwtynjd pthty (nt[ cfvs[, rjnjhst jnltktys jn gktdtk).

Ïhbywbgbfkmyj yt bcgjkmpe. yf 'njv 'nfgt rjvgm.nth, gjnjve xnj njkmrj vtiftn. Ñrjhjcnm gjbcrf b tuj dfhbfynyjcnm pyfxbntkmyj cyb;f.ncz. Ífqlz rfre.-nj blt., edktrftimcz b yfxbyftim tt «vexbnm», ljdjlbnm lj evf b yfdjlbnm kjcr, f 'nj cjdthityyj kbiytt. Âct ghjcnj: ndjhxtcrbq gjbcr — hf,jnf yf rjkbxtcndj, f yt yf rfxtcndj.

Êbgf c yf,hjcrfvb

È djn 'nfg ndjhxtcrjuj gjbcrf yf bc[jlt, ds ds;fns rfr kbvjy, yf gjke b djj,ot dtplt d jrhe;f.otv dfc ghjcnhfycndt dfkz.ncz ltcznrb bcxbhrfyys[ kbcnjxrjd, f ult-nj chtlb yb[ ;bhysvb rhe;jxrfvb b djcrkbwfntkmysvb pyfrfvb jnvtxtys 5-10 dfhbfynjd hf,jxb[ bltq. Ðf,jxb[ d njv cvsckt, xnj jyb gthcgtrnbdyst b c ybvb vj;yj lfkmit hf,jnfnm.

×thyjdst dfhbfyns

Ëbhbxtcrjt jncnegktybt ghj ndjhxtcrbq rhbpbc b dlj[yjdtybt

Ïjyznyj, xnj ndjhxtcrbq gjbcr yt vj;tn ghj[jlbnm hfdyjvthyj. Ë.,jq ndjhxtcrbq gjbcr hfyj bkb gjplyj pfrfyxbdftncz ndjhxtcrbv rhbpbcjv. Ðtxm ctqxfc yt j ukj,fkmyjq lbghtcce[t, f j vfktymrbvb kjrfkmys[ cnegjhf[. Ïhbhjlf b[ yt zcyf, [jnz kbxyj z ,s c eljdjkmcndbt gjxbnfk rfrjt-yb,elm bccktljdfybt j vtnjlf[ ghtleght;ltybz b ,jhm,s c ndjhxtcrbvb rhbpbcfvb.

Êf;lsq c ybvb ,jhtncz gj cdjtve. Ífxbyfz jn ghjuekrb gj cdt;tve djple[e b pfrfyxbdfz rjatbyfvb-fvatnfvbyfvb. Íj rjytxyj cfvsq hfcghjcnhfytyysq cgjcj, ,jhm,s cj cnegjhjv, rjnjhsv gjkmpe.ncz b ,tpspdtcnysq ahbkfycth b hf,jnybr rhegyjq lbpfqythcrjq rjynjhs — ukzywtdsq rfnfkju The Best of the Best of Super Logos (yfpdfybt eckjdyj)!

Íf cfvjv ltkt, ybxtuj gkj[juj d rfnfkjuf[ ytn, ghjcnj yflj evtnm bvb gjkmpjdfnmcz. Âjn, yfghbvth, [dfnfnmcz pf rfnfkju d cfvsq hfpufh ndjhxtcrjuj gjbcrf d yflt;lt gjlcvjnhtnm nfv rfrjq-yb,elm htdjk.wbjyysq lbpfqythcrbq ghbtv cjdthityyj yt cnjbn. Êfnfkju — 'nj ljgbyu. È cjdthityyj yt evtcnyj tuj ghbvtyznm, rjulf ds tot gjkys cbk b ndjhxtcrjq 'ythubb. Òdjhxtcrbq rhbpbc — 'nj bkk.pbz dfitq ndjhxtcrjq bvgjntywbb, gjcktlcndbt gthtenjvktybz. Íflj xtv-yb,elm dlj[yjdbnmcz b dct ghjqltn, lf;t yt dlj[yjdbnmcz, f ghjcnj ytvyj;rj gthtlj[yenm jn gjcnjzyys[ evcndtyys[ ecbkbq. È rfnfkju nen yt gjvj;tn. Òjkmrj pfuhepbn tot ,jkmit.

×tv ;t gj,fkjdfnm cdjq ecnfdibq dpjh b bpyehtyysq vjpu? Áfyfkmyj — ntv, xnj tuj hfletn. Ó;t lfdyj yfcnhjtyysq yf ye;ye. djkye, vjpu cfv dsltkbn bp, rfpfkjcm ,s, jndktxtyys[ ghjbpdtltybq, ytj,[jlbve. dfv 'cctywb.. Ïj,hjlbnt gj cfqnfv k.,bvs[ bkk.cnhfnjhjd, gjcvjnhbnt hf,jns rfrjuj-yb,elm [elj;ybrf, c[jlbnt yf ajnj-dscnfdre.

×nj,s yt ,snm ujkjckjdysv, ghbdtle ghbvth jlyjq tlbycndtyyjq hf,jns, rjnjhfz dsdtkf vtyz d lfyyjv ghjtrnt bp ndjhxtcrjuj cnegjhf. Ýnj ,skf rfhnbyf Ìbrtkfyl;tkj «Ñjndjhtybt Àlfvf».

Ñjndjhtybt Àlfvf
Ãkzlz yf 'ne rfhnbye, z gjyzk, xnj gthtlj vyjq gthdsq d vbht nhfypbcnjh: tot ctreylf b Àlfv bp cjcnjzybz 0 gthtqltn d cjcnjzybt 1!
Ñjndjhtybt Àlfvf, herb
Íbxtuj ,jktt yfghz;tyyjuj z d ;bpyb cdjtq yt dbltk. Êf;tncz, xnj ctqxfc vt;le gthcnfvb Âctdsiytuj b Àlfvf ghjcrjxbn bcrhf.

Înhbcjdrf

Ìs jcnfyjdbkbcm yf njv, xnj e yfc yf herf[ ytcrjkmrj xthyjds[ yf,hjcrjd b, yfrjytw, yfcnfk njn vjvtyn, rjulf vj;yj djcgjkmpjdfnmcz rjvgm.nthjv. Ïjkmpetvcz.

Âfhbfyns kjujnbg

Înhbcjdrf, ytcvjnhz yf nj, xnj jn yfpdfybz dttn henbyyjq b dnjhbxyjcnm., yf cfvjv ltkt zdkztncz gjkyjwtyysv ndjhxtcrbv ghjwtccjv. Êfr dblyj bp bkk.cnhfwbq, ytrjnjhst yf,hjcrb ghtnthgtkb rfhlbyfkmyst bpvtytybz, cj[hfybd kbim jcyjdye. blt..

Ítrjnjhst bltb jxtym ckj;yj htfkbpjdfnm rfhfylfijv bkb 'ktrnhjyysv gthjv, ,tp njxyjq, ltnfkmyjq ghjhbcjdrb, b d dblt yf,hjcrjd jyb buhf.n bcrk.xbntkmyj rjywtgnefkmye. hjkm. Äf;t tckb uhfabxtcrbq j,hfp gjkexftncz ybrfrjq, vs-nj, lbpfqyths, bynebnbdyj gjybvftv, xnj bp bltb vj;yj tot vyjuj xtuj ds;fnm, djcgjkmpjdfdibcm njxysvb bycnhevtynfvb uhfabxtcrjq ghjuhfvvs. Ýnj rfr hfp njn 'nfg, rjulf rjvgm.nth vj;tn ltqcndbntkmyj gjvjxm d ndjhxtcndt.

Àyfkbp dfhbfynjd

Ó yfc tcnm 7 gjntywbfkmys[ dfhbfynjd kjujnbgf. Íj 'nj cjdthityyj yt jpyfxftn, xnj b[ dct ye;yj dskj;bnm gthtl pfrfpxbrjv. Äf, e ytuj ,eltn ,jktt xtv ,jufnsq ds,jh, yj 'nj cjvybntkmysq gk.c. Ïhfrnbrf gjrfpsdftn, xnj rjulf e xtkjdtrf lfktrjuj jn lbpfqyf ckbirjv ,jkmijq ds,jh, jy nthztncz b ds,bhftn yt cfvsq kexibq dfhbfyn. Äbpfqythe ;t cltkfnm nfrjt ,jkmijt rjkbxtcndj dfhbfynjd «yf jnkbxyj» jxtym ckj;yj, f ukfdyjt — yt ye;yj. Ïj'njve ytj,[jlbvj ghjdtcnb ghtldfhbntkmysq jn,jh, ntv cfvsv vs j,ktuxbv ds,jh rkbtyne b gjdscbv rfxtcndj hf,jns, nfr rfr e yfc jcnfytncz ,jkmit cbk b dhtvtyb yf jcyjdfntkmye. ljhf,jnre jcnfdib[cz dfhbfynjd.

Ñrjkmrj dfhbfynjd gjrfpsdfnm pfrfpxbre? ß crkjyz.cm r nhtv. Õjnz ytrjnjhst ghtlgjxbnf.n gjrfpsdfnm djj,ot ldf dfhbfynf, endth;lfz, xnj b jn nht[ dfhbfynjd e pfrfpxbrf ukfpf hfp,tuf.ncz, b yf htpekmnfn ds,jhf yfxbyf.n cbkmyj dkbznm xtkjdtxtcrbt rfxtcndf, ghtdhfofz ds,jh kjujnbgf d hektnre. Òfrbv j,hfpjv, ,jkmit xtv yfl nhtvz dfhbfynfvb hf,jnfnm vj;yj, yj tckb e ghjtrnf otlhsq ,.l;tn b j,ibhyst dhtvtyyst hfvrb, gjnjve rfr dct dfhbfyns ljk;ys ,snm jlbyfrjdj rfxtcndtyysvb. Êjkbxtcndj dfhbfynjd yflj jujdfhbdfnm, cfvj cj,jq, tot lj yfxfkf hf,jns.

Ènfr, ghjdjlbv fyfkbp. È jgznm vs j,hfoftvcz r dshf,jnfyysv yfvb rhbnthbzv. Òjkmrj fyfkbp yf 'njn hfp ghjdjlbncz ,jktt dpdtityyj b jcyjdfntkmyj. Òfr;t ytgkj[j yf 'njv 'nfgt gjrfpfnm kjujnbgs jlyjve-ldev rjkktufv. Ïhb 'njv, gjvyz j rjyabltywbfkmyjcnb, hfccrfpsdfnm j ghjtrnt cjdthityyj yt j,zpfntkmyj. Äjcnfnjxyj, xnj,s rjkktub jwtybkb rjycnherwb. pyfrf, tuj jhbubyfkmyjcnm, cjjndtncndbt rhbnthbzv.

Ífghbvth, z yf 'njq cnflbb j,sxyj ght,sdf. d cjcnjzybb kturjq 'qajhbb jn ghtldreitybz rjywf hf,jns. Ädf juhjvys[ 'nfgf — hf,jnf c vfnthbfkjv b ndjhxtcrbq gjbcr — gjpflb, b vyt gjcrjhtt [jxtncz pfrjyxbnm hf,jne b gjrfpfnm htpekmnfn pfrfpxbre (b, rjytxyj ;t, ecksifnm jn ytuj djc[botyyst jnpsds).  nfrjq cbnefwbb pfxfcne. ljdjkmyj htprbt jnpsds rjkktu zdkz.ncz [jkjlysv leitv, pfcnfdkz.n dpukzyenm yf hf,jne rhbnbxtcrbv dpukzljv b djdhtvz bcghfdbnm jib,rb, rjnjhst «pfvsktyysq» ukfp yt dblbn.

Âs,hfyyst dfhbfyns kjujnbgf
Âfhbfyns jnj,hfyyst d htpekmnfnt fyfkbpf

Äjhf,jnrf ds,hfyys[ dfhbfynjd

Ít cvjnhz yf nj, xnj d ds,hfyys[ dfhbfynf[ rjycnherwbz pyfrf zdyj ghjckt;bdftncz, jyb gj-ght;ytve lfktrb jn cjdthitycndf. Ïj'njve jgznm drk.xftv k.,bve. vepsre b ghbcnegftv r pfdthif.otq cnflbb hf,jns yfl kjujnbgjv. Êhenbv, dthnbv, gjldthuftv cjvytyb. rf;lsq bpub, ajhvs, ltkftv vyjuj dfhbfynjv b chfdybdftv b[ vt;le cj,jq.

Ó [elj;ybrjd tcnm nfrjt gjyznbt — «gthtujhtnm», n.t. pfhf,jnfnmcz b cdjbvb lfkmytqibvb «ecjdthitycndjdfybzvb» yfxfnm gjhnbnm hf,jne. Òfr djn ukfdyjt — djdhtvz jcnfyjdbnmcz b gjyznm, xnj kjujnbg ujnjd. Íj ,snm ujnjd kjujnbg ljk;ty. Íb d rjtv ckexft ytkmpz yfltznmcz yf nj, xnj djn ctqxfc yf,hjcf. ,scnhtymrj cshst dfhbfyns, f gjnjv, rjulf pfrfpxbr ds,thtn, njulf b ljhf,jnf.. Ïjnjv vj;tn ,snm gjplyj.

Ènfr, dfhbfyns ujnjds. Êkfltv yf ,k.ltxrj c ujke,jq rftvjxrjq b gjlftv gjl gbrfynysv cjecjv. ß bvt. d dble rhfcyjhtxbdst rjvvtynfhbb. Âtlm ljk;ys ;t vs gjzcybnm pfrfpxbre, xnj cbvdjkbpbhetn tuj yjdsq kjujnbg, xnj,s jy c ujhljcnm. vju yfgbcfnm j, 'njv d rjhgjhfnbdyjq ljrevtynfwbb.

Âfhbfyn 1
Ëjujnbg cbvdjkbpbhetn p-n-gtht[jl, f nfr;t gtht[jl cjcnjzybz (0/1, cbuyfk/ytn cbuyfkf).  kjujnbgt jnj,hf;tyf lbyfvbrf evtymitybz hfpvthjd 'ktvtynjd byntuhfkmyjq c[tvs (,tkst rdflhfns yf lbfujyfkb). Ödtnjdfz gfkbnhf kjujnbgf cjcnfdktyf bp lde[ xbcns[ (c njxrb phtybz gjkbuhfabxtcrjuj ghjwtccf) rhfcjr: ujke,jq b gehgehyjq b cbvdjkbpbhetn gjkj;bntkmyst b jnhbwfntkmyst 'ktvtynfhyst xfcnbws d ghjdjlzotv vfnthbfkt.
Âfhbfyn 2
Ëjujnbg cbvdjkbpbhetn vbrhjc[tve, p-n-gtht[jl, f nfr;t gtht[jl cjcnjzybz (0/1, cbuyfk/ytn cbuyfkf).  kjujnbgt jnj,hf;tyf lbyfvbrf evtymitybz hfpvthjd 'ktvtynjd byntuhfkmyjq c[tvs, gjchtlcndjv nht[ uhflfwbq hfpvthjd: ,jkmijq rdflhfn — uf,fhbns kjujnbgf, rdflhfns chtlytuj hfpvthf, bp rjnjhs[ jy cjcnjbn, b vfktymrbq rdflhfn, rjnjhsq gjkexty gentv gthtctxtybz lde[ chtlyb[ rdflhfnjd.  kjujnbgt gjrfpfyf lbyfvbrf edtkbxtybz gkjnyjcnb hfpvtotybz 'ktvtynjd vbrhjc[tvs: ldf rdflhfnf c hfpht;tyyjq inhb[jdrjq, rdflhfn gj cthtlbyt c eldjtyyjq inhb[jdrjq. Ödtnjdfz gfkbnhf cjcnfdktyf bp 2 xbcns[ wdtnjd, cbvdjkbpbhe.ob[ gjkj;bntkmysq b jnhbwfntkmysq pfhzls.
Âfhbfyn 3
Ëjujnbg cbvdjkbpbhetn hf,jne nhfypbcnjhf. Çyfr vj;yj bynthghtnbhjdfnm rfr c[tve 'ythutnbxtcrb[ ehjdytq d vjvtyn gthtrk.xtybz nhfypbcnjhf. Òfr;t vj;yj tuj hfccvfnhbdfnm rfr eckjdyjt bpvtytybt yfghfdktybt njrf (njyrfz ntvyfz kbybz) jn 'vbnnthf r rjkktrnjhe d vjvtyn gthtrk.xtybz nhfypbcnjhf. Ífrjytw nhb uhfabxtcrb[ 'ktvtynf j,]tlbytyyst d jlye rjvgjpbwb. cbvdjkbpbhe.n 'ktvtyns nhfypbcnjhf (dth[ — 'vbnnth, cthtlbyf — ,fpf/rfyfk, ybp — rjkktrnjh). Åckb gthtrk.xbnm djcghbznbt yf ,tkst ajhvs pyfrf, nj ldt ,tkst kbybb cbvdjkbpbhe.n eghfdkz.obq cbuyfk (dth[ybq) b eghfdkztvsq (yb;ybq), rjnjhsq vtyztn cdjt cjcnjzybt ghb gjkextybb eghfdkz.otuj cbuyfkf.


Íf 'njv hf,jnf lbpfqythf ghfrnbxtcrb pfrfyxbdftncz. Âgthtlb nhelysq ds,jh rkbtynf, ,bndf pf ufhvjyb. b njh;tcndtyyjt hfphtpfybt ktynjxtr. Äfktt — hf,jnf yfl abhvtyysv cnbktv. Íj 'nj e;t cjdctv lheufz bcnjhbz.

Ëjujnbg: infvgs, vjlf, gkfubfn

Ñtujlyz vs gjujdjhbv j dczrjuj hjlf rkjyf[ yf hsyrt fqltynbrb: ckexfqys[ b yt jxtym.

Ønfvgs

Ïhtlcnfdmnt, xnj ds ybxtuj yt gjybvftnt d lbpfqyt, f dfc ghjczn hfphf,jnfnm kjujnbg lkz cnjvfnjkjubxtcrjq rkbybrb. ×nj ds hbcetnt? Ïhfdbkmyj — pe,. Âs, rjytxyj ;t, gjghj,etnt tuj yfhbcjdfnm nfr, rfr lj dfc ybrnj yt hbcjdfk: nfrbv pljhjdsv-pljhjdsv, nfrbv ,tksv-,tksv, nfrbv rheuktymrbv b drecytymrbv. Íj rfr ,s ds yt cnfhfkbcm, f ghjnbd ghbhjls yt gjghtim, lf;t e ytuhjd d Àahbrt pe,s nfrbt ;t, rfr e dfc, b ds 100% yfhbcetnt nj, xnj rhfcetncz yf cjnyz[ cnjvfnjkjubxtcrb[ rkbybrf[ gj dctve vbhe: ,tkjcyt;ysq pe, yf ajyt ujke,jq jrhe;yjcnb. Ïjxtve jrhe;yjcnb? À gjnjve xnj e rheuf ytn eukjd, rjnjhst vjuen fccjwbbhjdfnmcz c ,jkm.. Ïjxtve ujke,jq? À gjnjve xnj ujke,jq ecgjrfbdftn b vtymit dctuj fccjwbbhetncz c ,jkm.… È ukfdyjt yt pf,snm rhfcbdsq b vjoysq rjhtym, rfr ,elnj 'nj pe, yt xtkjdtrf, f rj,sks. Çfxtv rjhtym? Âjn 'nj jcnftncz lkz vtyz pfuflrjq. Âtlm j,sxysq xtkjdtr nfrjq pe, vj;tn dbltnm njkmrj d jlyjv ckexft, rjulf tuj kbif.n 'njuj pe,f. Òjkmrj ,jknf.otujcz ythdf c recjxrjv vzcf yt [dfnftn lkz gjkyjns rfhnbys…

Ýnj z nen cnjkmrj yfgbcfk ghj jlby pe,. À crjkmrj dctuj vj;yj yfgbcfnm ghj nfrbt dytyfwbjyfkmyst cbvdjks rfr ptvyjq ifh, xtkjdtxtcrfz gznthyz, ukfp (rcnfnb, xnj ,s ds ghblevfkb lkz janfkmvjkjubxtcrjq rkbybrb?), pdtple, cthltxrj, xfire rjat b tot vyj;tcndj kjrfkmys[ infvgjd lkz cath j,cke;bdfybz b njhujdkb.

Ëjujnbgs-pdtpls
Çdtplyst kjujnbgs

Òen ;t ghbvth c lheujq cnjhjys. Âs ybrjulf yt pflevsdfkbcm, gjxtve fdnjcfkjys jxtym htlrj bcgjkmpe.n d rfxtcndt cdjtuj kjujnbgf rjktcj bkb hekm? Ìj;tn jyb ghjcnj yf[jlzncz yf njq 'djk.wbjyyjq cnegtyb, rjulf tcnm gjybvfybt, xnj njhuetim yt rjktcfvb, f vtxnjq bkb, d rhfqytv ckexft, bvbl;tv? Òjulf gjxtve lfynbcnfv yt [dfnftn vjpujd gjyznm, xnj jyb njhue.n yt dslhfyysvb pe,fvb, b lf;t yt eks,rfvb (rfr jyb dlheu lhe;yj c rfrjuj-nj ,eleyf htibkb), f ghjatccbjyfkmysv htitybtv vfktymrb[ xtkjdtxtcrb[ nhelyjcntq, c rjnjhsvb vjuen cghfdbnmcz njkmrj jyb?

Ïthtkjv cjpyfybz ljk;ty ghjbpjqnb ght;lt dctuj e pfrfpxbrjd lbpfqy-eckeu, yj yt ,tp gjvjob hf,jnybrjd 'njq caths: ,htyl-vtytl;thjd, vtytl;thjd gj hf,jnt c rkbtynfvb b, rjytxyj, cfvb[ lbpfqythjd. Äkz lbpfqythjd cnjbn jxtym ckj;yfz pflfxf: cyfxfkf gthtkjvfnm ct,z («fff, dct hfdyj pfhe,zn!») b cltkfnm xnj-nj cjdthityyj yjdjt, f gjnjv gthtkjvfnm pfrfpxbrf («yeee, ,fntymrf, xnj ; ds vyt nfrjt ghbytckb?… vj;tn ghjcnj pe, yfhbcetv?»). Çflfxf ckj;yfz, yj djpvj;yfz.

Âsdjls. Àccjwbfwbb gthdjuj ehjdyz — d rjhpbye.

Ècrk.xtybz. Âs nfkfynkbdsq lbpfqyth b dfv elfkjcm gjlfnm bp,bnsq cbvdjk d yjdjv hfrehct (pe,, dbl cybpe ;))

Ôjyl gjvjob ,tpljvysv ;bdjnysv
Ôjyl gjvjob ,tpljvysv ;bdjnysv. Äbpfqyths: Àktrcfylh Øbhsitd b Ëtyf Êke,ybxrbyf. Îhbubyfkmyfz gjlfxf bp,bnjuj cbvdjkf

Ìjlf

Ìjlf ghb[jlbn b e[jlbn, f kjujnbg d bltfkt ljk;ty ,snm dtxty. Êjytxyj, tcnm nfrfz inerf rfr jvjkj;tybt kjujnbgf bkb ghjot ujdjhz htcnfqkbyu. Äj 'njuj hfyj bkb gjplyj lj[jlbn k.,fz Êjvgfybz, lf;t nf, rjnjhfz rbxbncz cdjbvb nhflbwbzvb. È dct ;t lkz njuj, xnj,s htlbpfqy ghj[jlbk ,tp,jktpytyyj lkz ,htylf, ytj,[jlbvj, xnj,s e kjujnbgf ,skf rhtgrfz jcyjdf, yf rjnjhe. dhtvz jn dhtvtyb vj;yj «yfgskznm» vjlyjcnm. Ò.t. lkz [jhjituj kjujnbgf vjlf — dnjhbxyf. È yfj,jhjn, fqltynbrf cltkfyyfz njkmrj gj dtzym. vjls ,scnhj ecnfhtdftn b ye;lftncz yt d htcnfqkbyut, f d ht,htylbyut, rjulf jn cnfhjuj kjujnbgf ybxtuj yt jcnftncz. Ïjyznyj, xnj dnjhjq dfhbfyn cdzpfy c ,jkmibvb pfnhfnfvb, b djpvj;yj c enhfnjq Êjvgfybtq rfrb[-nj gjpbwbq, gjnjve xnj lf;t gkj[fz vfhrf cj dhtvtytv ghbj,htnftn wtyyjcnm.

Îcyjdyst ghjbpdjlbntkb «vjlys[» kjujnbgjd — «dlj[yjdktyws» — k.,bntkb lthyenm rfrjq-yb,elm ghbtvxbr bp byjcnhfyyjuj rfnfkjuf, rjb[ ctqxfc dtkbrjt vyj;tcndj. È[ hf,jnf yfl kjujnbgjv yfxbyftncz, rfr ghfdbkj, c hf,jns yfl 'nbv bcnjxybrjv xe;b[ bltq: cblzn, kbcnf.n, «dlj[yjdtybt» boen, yf[jlzn — gththbcjdsdf.n. Ít jlby d jlby, rjytxyj, xnj ds! Òjkmrj xenm-xenm gj[j;t, lf b yt gj[j;t-nj cjdctv, tckb ghbcvjnhtnmcz, b wdtn yt njn b ajhvf lheufz…  j,otv, xtcnyst ht,znf.

Òfr;t vjlysvb kjujnbgfvb uhtifn dt,-cnelbb, ghfrnbre.obt «rjvgktrcysq gjl[jl»: «Ìs hfphf,jnftv dfv j,fkltyysq cfqn, njkmrj e dfc kjujnbg yt f[nb. Õjnbnt, vs dfv tuj gthtltkftv? Ñjdctv pf ytljhjuj».

Âgjkyt hfcghjcnhfytyyfz cbnefwbz, rjulf e pfrfpxbrf pfrfpfdituj cfqn ltqcndbntkmyj gkj[b ltkf c kjujnbgjv, yj nj, xnj ds[jlbn bp-gjl herb dt,-lbpfqythf pfxfcne. yt yfvyjuj kexit. Ñ 'cntnbxtcrjq njxrb phtybz jy vj;tn ,snm cltkfy jxtym lf;t ybxtuj (ytpfdbcbvj jn cgtwbabrb xedcndj rjvgjpbwbb kb,j tcnm, kb,j ytn — yf 'nj, rcnfnb, b yfgbhf.n cnjhjyybrb «rjvgktrcyjuj gjl[jlf»), yj yfpdfnm tuj gjkyjwtyysv ybrfr ytkmpz. Ýnj kjujnbg-dhtvzyrf, kjujnbg-gecnsirf. Äf b jnrelf dpznmcz [jhjij ghjlevfyyjve kjujnbge c rhtgrjq blttq, tckb jy ltkftncz pf jlye yjxm, rfr erhfitybt r ifgrt cfqnf.

×nj ;t ghtlcnfdkz.n bp ct,z vjlyst gjlltkrb gjl fqltynbre? Ítcrjkmrj ktn yfpfl ghjitk yfcnjzobq ,ev «njxtxys[» kjujnbgjd, rjulf dct rjve yt ktym dfzkb hfpkbxyst nt[yjutyyst ajhvs bp hfpyjwdtnys[ njxtxtr. Ïjnjv ajhvs b wdtnf d gfkbnht pfrjyxbkbcm, b vjlf ghjikf, yj jnujkjcrb cksiys lj cb[ gjh. Ïhbxtv 'nb jnujkjcrb ybxtuj rhjvt ytljevtybz yt dspsdf.n: nj kb fdnjhs ghjcgfkb «,ev», nj kb htibkb nhz[yenm cnfhbyjq, nj kb c[dfnbkb ghjchjxtyysq rfnfkju gj jib,rt.

Ísyt tcntcndtyysv ghjljk;tybt «njxtxyjuj» yfghfdktybz cnfkf tuj cdjtj,hfpyfz venfwbz, rjnjhe. vj;yj j,jpyfxbnm rfr «pfgkfdktyyst njxtxrb». În b[ j,bkbz djrheu hz,bn d ukfpf[.

Òjxtxyst kjujnbgs
Ìfkfz xfcnm pfhe,t;ys[ kjuj. Ó yfc hfpvth 'njuj lehikfuf yt vtymit…

Ìjlyst ntyltywbb d «kjujnbgjcnhjtybb» vj;yj jnckt;bdfnm lj ,tcrjytxyjcnb. Ñvsck jlby: djpybrf.n jyb zdyj yt gecnjv vtcnt, b d ytrjnjhs[ ckexfz[ b[ ghbvtytybz jghfdlfyj j,]trnbdysvb ghbxbyfvb (nt ;t njxtxrb, r ghbvthe, bltfkmyj cbvdjkbpbhe.n wbahjdst nt[yjkjubb, yj… wbahjdjq nt[ybrb dct ,jkmit, f njxtxrf jlyf), yj dgjcktlcndbb, rjulf ntyltywbz gjl[dfnsdftncz njkgjq lbktnfynjd, jyf ghbj,htnftn ajhve ,tplevyjuj rjgbhjdfybz cj dctvb dsntrf.obvb yt[jhjibvb gjcktlcndbzvb. Ïhbxtv d jnkbxbt jn ghtlsleotuj ckexfz, rkbtyns pltcm cfvst yfcnjzobt ;thnds. Èv 'nb ntyltywbb d bylecnhbb lbpfqyf lj kfvgjxrb, b hfpybwe vt;le rhfcbdsv kjujnbgjv b kjujnbgjv [jhjibv jyb yt dblzn.

Ëjujnbgs rkjys
Äfyysq ghbvth, zdkzzcm rkbybxtcrbv ckexftv, ufhvjybxyj pfdthiftn 'njn hfpltk. Ðfphf,jnxbrb cdth[e dybp: switchfoot creative, Landor and Associates, Kontrapunkt. Ïhj [hjyjkjub. cjplfybz kjujnbgjd fdnjhe cnfnmb ybxtuj yt bpdtcnyj

Âsdjls. Åckb rf;tncz, xnj ,tp vjlyjuj ghbtvf yt j,jqnbcm, gjlevfqnt tot hfp [jhjitymrj. Ó pflfxb hfphf,jnrb pyfrf ybrjulf yt ,sdftn tlbycndtyyjuj htitybz. Âctulf tcnm ytnhbdbfkmyst dfhbfyns, rjnjhst vjuen ,snm yfqltys gentv rhjgjnkbdjuj gjbcrf b egjhyjq hf,jns. Âtcm djghjc dj dhtvtyb.

Ècrk.xtybz Ðtitybt j gjcnhjtybb rjycnherwbb pyfrf ntv bkb bysv cgjcj,jv ljk;yj ,snm j,levfyysv b dpdtityysv. Âjpvj;yj, htitybt, rjnjhjt ghbvtn lbpfqyth gthtctxtncz c «vtqycnhbvjv», b dctulf yfqltncz njn, rnj crf;tn, xnj vjk «e;t dbltk ult-nj nfrjt», yj tckb jyj (htitybt) ,eltn j,jcyjdfyysv, ukfdyfz wtkm ,eltn ljcnbuyenf: kjujnbg ,eltn ghbyflkt;fnm bvtyyj lfyyjq rjyrhtnyjq Êjvgfybb, jnhf;fnm bvtyyj tt wtyyjcnb b hf,jnfnm d eybcjy c tt j,hfpjv.

Òjhujdsq wtynh Ífenbkec
Òjhujdsq ljv «Ífenbkec» Äbpfqyth: Ådutybq Ãjkjdfx. Ífuhfls yf vt;leyfhjlys[ rjyrehcf[, rjnjhst gjkexbk 'njn pyfr, ujdjhbn j njv, gjlj,yjt uhfabxtcrjt htitybt ,skj evtcnysv b j,jcyjdfyysv.

Ïkfubfn

 'njv hfpltkt z nj;t cyfxfkf xnj-nj [jntk yfgbcfnm b lf;t ghbdtcnb rjt-rfrbt ghbvths, yj gjnjv gjlevfk, xnj ghjcne. pfgjdtlm «yt erhflb» gjybvftn k.,jq xtkjdtr d k.,jq njxrt ptvyjuj ifhf b ujdjhbnm j, 'njv, gj vtymitq vtht, bpkbiyt. Ålbycndtyyjt, xnj [jntkjcm ,s — ghjdtcnb xtnre. uhfym vt;le gkfubfnjv b ntvb ytljcnfnrfvb kjujnbgf, j rjnjhs[ yfgbcfyj dsit.

Ëjujnbg, eckjdyj ujdjhz, cjcnjbn bp 2 xfcntq: bltb b rjycnherwbb. Ìj;yj gjpfbvcndjdfnm blt. b jhbubyfkmyj tt djgkjnbnm (bynthghtnfwbz infvgf), vj;yj gjpfbvcndjdfnm rjycnherwb. lkz jhbubyfkmyjq bltb (vjlyst ntyltywbb). Ïj;fkeq, gkfubfnjv vj;yj yfpdfnm njn ckexfq, rjulf pfbvcnde.n b blt., b rjycnherwb.. È 'njn ytljcnfnjr e;t yb ghb rfrb[ j,cnjzntkmcndf[ yt cnfytn ljcnjbycndjv.

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