Ïj'njve, lf;t tckb ds hfphf,fnsdftnt cfqn lkz gjkmpjdfntktq j,sxys[
ÏÊ, dfv cktletn pflevfnmcz yfl ntv, rfr 'njn cfqn ,eltn dsukzltnm yf
vj,bkmys[ ecnhjqcndf[, b cltkfnm tuj vfrcbvfkmyj elj,ysv lkz b[
gjkmpjdfntktq. Çf 'nj dhtvz gjzdbkjcm vyjuj [jhjib[ cfqnjd,
cghjtrnbhjdfyys[ lkz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd, b jcnfkmyst
ghjtrnbhjdobrb vjuen hfdyznmcz yf yb[. Ñ djpybryjdtybtv vj,bkmyjuj
Èynthytnf j;blfybz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd ytbp,t;yj ghbdtlen
r djpybryjdtyb. jghtltktyys[ cnfylfhnjd d j,kfcnb ghjtrnbhjdfybz
cfqnjd, ljcnegys[ d 'njq chtlt.
Ýnb 7 ghfdbk cajhvekbhjdfys yf jcyjdt bccktljdfybq, ghjdtltyys[ c
exfcnbtv gjkmpjdfntktq vj,bkmys[ ecnhjqcnd. Âj dhtvz 'nb[ bccktljdfybq
gjkmpjdfntkzv ghtlkfufkjcm gjctnbnm ytcrjkmrj gjgekzhys[ dt,-cfqnjd b
dsgjkybnm hzl j,sxys[ ltqcndbq, gjkmpezcm ,hfepthfvb b[ vj,bkmys[
ecnhjqcnd. Ítljcnfnrb, j,yfhe;tyyst d [jlt 'njuj bccktljdfybz, ktukb d
jcyjde nt[ htrjvtylfwbq, rjnjhst vs ghbdjlbv pltcm.
1. Ïhtljcnfdmnt gjkmpjdfntkzv nj, xnj bv ye;yj, d vfrcbvfkmyj rjhjnrbq chjr.
Ïjkmpjdfntkb vj,bkmys[ ecnhjqcnd b gjkmpjdfntkb ÏÊ vjuen gjctofnm
jlby b njn ;t cfqn c hfpysvb wtkzvb. Ïjkmpjdfntkzv vj,bkmys[ ecnhjqcnd,
rfr ghfdbkj, ye;yf byajhvfwbz, rjnjhfz xtv-nj gjvj;tn bv d jghtltktyyjv vtcnt
bkb d jghtltktyyjt dhtvz – yfghbvth, nj, xnj gjvj;tn bv
cjhbtynbhjdfnmcz yf vtcnyjcnb bkb epyfnm, xnj ghjbc[jlbn d ,kbpkt;fob[
hfqjyf[. Êhjvt njuj, jyb vjuen [jntnm hfpdktxmcz,
xnj,s crjhjnfnm rjhjnrbq ghjvt;enjr dhtvtyb – yfghbvth, gjxbnfnm
xnj-yb,elm dj dhtvz gjtplrb d fdnj,ect bkb gjrf jyb ;len ghbzntkz, c
rjnjhsv ljujdjhbkbcm dcnhtnbnmcz. Ïjlevfqnt pfhfytt j njv, xnj
gjkmpjdfntkzv vj;tn gjyflj,bnmcz yf dfitv cfqnt, b ghtljcnfdmnt bv 'nj
– rfr vj;yj crjhtt!
Yahoo! ghtljcnfdkztn gjkmpjdfntkzv vj,bkmys[ ntktajyjd nfre. djpvj;yjcnm ghb gjvjob yjdjuj vj,bkmyjuj cthdbcf oneSearchTM.
Ïjbcr gj rk.xtdjve ckjde "rbyj" dslftn cgbcjr ,kb;fqib[ rbyjntfnhjd,
ult erfpfys b[ flhtcf b ntktajys. Ùtkryed ccskre "Call" (Ïjpdjybnm)
hzljv c yjvthjv ntktajyf, gjkmpjdfntkm vj;tn gjpdjybnm gj 'njve
ntktajye: yjvth yfxbyftn yf,bhfnmcz fdnjvfnbxtcrb. Ñktle.obv ifujv,
jxtdblyj, cnfytn djpvj;yjcnm gthtvtofnmcz gj bynthfrnbdyjq rfhnt, yf
rjnjhjq ,elen erfpfys dct j,]trns, yfqltyyst ghb gjbcrt gj rk.xtdjve
ckjde.
2. Ít hfpvtofqnt dct yfdbufwbjyyst 'ktvtyns yf rf;ljq cnhfybwt
Êfr ghfdbkj, yf cfqnf[, hfphf,jnfyys[ lkz gjkmpjdfntktq yfcnjkmys[
rjvgm.nthjd, yfdbufwbjyyst 'ktvtyns hfpvtof.ncz yf rf;ljq cnhfybwt. Äkz
vj,bkmys[ ecnhjqcnd rf;lsq rdflhfnysq vbkkbvtnh hf,jxtq j,kfcnb 'rhfyf gjbcnbyt ,tcwtyty,
b dfv cktletn gjvybnm, xnj, hfpvtofz yfdbufwbjyyst 'ktvtyns yf cnhfybwt
cfqnf, ghtlyfpyfxtyyjuj lkz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd, ds
hfc[jletnt lhfujwtyyjt vtcnj, ult ljk;yj yf[jlbnmcz cjlth;bvjt dfituj
cfqnf. Â hzlt ckexftd xfcnm ghjcvfnhbdftvjq j,kfcnb vj;tn cvtcnbnmcz pf
ghtltks hf,jxtq j,kfcnb 'rhfyf. Ífghbvth, yf cfqnt rjvgfybb BAA
'ktvtyns yfdbufwbb hfpvtotys nfr, xnj gjkmpjdfntkzv ghb[jlbncz ljkuj
gthtvtofnmcz dybp gj cnhfybwt, xnj,s lj,hfnmcz lj ye;yjq byajhvfwbb.
Åckb ds ghjtrnbhetnt dt,-cfqn lkz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd,
hfpvtcnbnt dct 'ktvtyns yfdbufwbb njkmrj yf jlyjq cnhfybwt – yf ukfdyjq
cnhfybwt cfqnf. Íf jcnfkmys[ cnhfybwf[ hfpvtcnbnt njkmrj ccskre yf
ukfdye. cnhfybwe b ccskre, gjpdjkz.oe. gthtvtcnbnmcz yfpfl, r yfb,jktt
bynthtcyjq b df;yjq cnhfybwt, rjnjhe. gjkmpjdfntkm jnrhsk dj dhtvz
ghjcvjnhf cnhfybw dfituj cfqnf. Ðfpvtcnbnt 'nb ccskrb d cfvjq dth[ytq b
cfvjq yb;ytq j,kfcnb cnhfybw dfituj cfqnf, xnj,s, lj,bhfzcm lj yb[,
gjkmpjdfntkzv yt ye;yj ,skj gthtvtofnmcz d cfvjt yfxfkj cnhfybws, tckb
jyb ghjcvjnhtkb tt gjxnb lj cfvjuj rjywf. Ífghbvth, nfrjq gjl[jl
bcgjkmpjdfy yf cfqnt BBC Mobile, ult d dth[ytq j,kfcnb cnhfybws
hfpvtotyf yfdbufwbjyyfz gfytkm, erfpsdf.ofz gjhzljr gjcktlyb[
yfdbufwbq, f dybpe cnhfybws – cgbcjr ccskjr.
3. ×tnrj dsltkzqnt yf 'rhfyt ds,hfyyst gjkmpjdfntktv 'ktvtyns
Êfr ghfdbkj, e gjkmpjdfntktq vj,bkmys[ ecnhjqcnd bvt.ncz
juhfybxtyyst djpvj;yjcnb eghfdktybz rehcjhjv. Â xfcnyjcnb, 'nj
ghjbc[jlbn gjnjve, xnj gthtvtotybt erfpfntkz dybp (ghb gjvjob l;jqcnbrf
bkb ryjgjr) jlyjdhtvtyyj ghbdjlbn r ldev htpekmnfnfv: crhjkkbyue
cnhfybws b dsltktyb. frnbdys[ 'ktvtynjd yf cnhfybwt – ccskjr, ryjgjr b
gjktq. Ïj'njve gjkmpjdfntkzv dctulf ye;yj pyfnm, d rfrjq j,kfcnb 'rhfyf
yf[jlbncz rehcjh b rfrjq 'ktvtyn dsltkty. Ýnjuj vj;yj lj,bnmcz, bpvtybd dytiybq dbl ds,hfyyjuj 'ktvtynf yf 'rhfyt, ntv cfvsv dsltkbd tuj yf j,otv ajyt. Ífghbvth, ds vj;tnt bpvtybnm ihban b wdtn ajyf dsltktyyjuj 'ktvtynf – ccskrb bkb ryjgrb.
 rfxtcndt jnhbwfntkmyjuj ghbvthf hfccvjnhbv vj,bkmysq gjhnfk O2,
ult ryjgrb dsltkz.ncz ytljcnfnjxyj xtnrj. Êyjgrf, yf rjnjhjq yf[jlbncz
rehcjh, ghjcnj dsltkztncz ujke,jq hfvrjq; yf cdtnkj-ujke,jv ajyt 'nf
hfvrf ghfrnbxtcrb ythfpkbxbvf. Ïjkmpjdfntkzv ghb[jlbncz gthtvtofnm
gjkj;tybt rehcjhf ytcrjkmrj hfp dktdj b dghfdj, gjrf jyb yt gjqven, ult
bvtyyj yf[jlbncz b[ rehcjh. Åot [e;t j,cnjzn ltkf c .pf,bkbnb cfqnf
Thomson Local, ult ghb dsltktybb gjktq dctuj kbim ytpyfxbntkmyj
edtkbxbdftncz njkobyf b[ uhfybws. Ñcskrb yf 'njv cfqnt, yfghjnbd,
dsltkz.ncz jxtym xtnrj: wdtn ihbanf b ajyf ccskrb bpvtyztncz,
rjynhfcnbhez c ,tksv ajyjv cfvjq cnhfybws.
4. Ñltkfqnt ddjl byajhvfwbb vfrcbvfkmyj elj,ysv lkz gjkmpjdfntkz
Âtplt, ult 'nj njkmrj djpvj;yj, ghtlecvjnhbnt djpvj;yjcnm ds,jhf pyfxtybz
bp pfhfytt pfujnjdktyyjuj cgbcrf, gjpdjkz.obq bp,t;fnm ddjlf ntrcnf
dhexye. (kb,j ghtljcnfdmnt gjkmpjdfntkzv nfre. djpvj;yjcnm d rfxtcndt
fkmnthyfnbds hexyjve ddjle lfyys[). Ïjkmpjdfntkb nhfnzn jxtym vyjuj
dhtvtyb yf ddjl ntrcnf ghb gjvjob cnfylfhnyjq 12-ryjgjxyjq rkfdbfnehs
vj,bkmys[ ecnhjqcnd; rhjvt njuj, jxtym dscjrf dthjznyjcnm jib,rb ghb
ddjlt ntrcnf. Êhjvt njuj, gjkmpjdfntkb vj,bkmys[ ecnhjqcnd xfcnj
cjrhfof.n ckjdf. Ítcrjkmrj ghfdbkmyj gjlj,hfyys[ ccskjr yf ,scnhj
pfuhe;f.ob[cz cnhfybwf[ vjuen gjvjxm htibnm 'ne ghj,ktve.
Íf cfqnt Thomson Local, yfghbvth, ytdjpvj;yj gjcvjnhtnm, ult bvtyyj
hfcgjkj;tys bynthtce.obt gjkmpjdfntkz rjvgfybb, b rfrbt rjvgfybb
hfcgjkj;tys d jghtltktyyjq vtcnyjcnb. Ïjkmpjdfntkb xfcnj ddjlzn cjrhfotyyst ajhvs ckjd
(yfghbvth, bcgjkmpe.n d rfxtcndt rhbnthbz gjbcrf nbg jhufybpfwbb), b
'nj ghbdjlbn r njve, xnj gjbcr lftn ytdthyst htpekmnfns. Òfr, cfqn
Odeon lkz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd ghtljcnfdkztn gjkmpjdfntkzv
ldt djpvj;yjcnb gjbcrf rbyjntfnhf: jyb vjuen ddtcnb yfpdfybt rbyjntfnhf
d gjkt gjbcrf bkb ghjcvfnhbdfnm cnhfybwe cfqnf, xnj,s yfqnb ye;ysq
rbyjntfnh. Òt, rnj bcgjkmpetn ajhve gjbcrf, j,sxyj ltkf.n ,jkmit jib,jr
b ht;t ljcnbuf.n cdjtq wtkb, xtv nt, rnj ghjcvfnhbdftn cjlth;bvjt
cnhfybw: j,sxyj gjkmpjdfntkb vjuen yfqnb nj, xnj jyb bcrfkb, dctuj kbim
otkryed gfhe ccskjr yf cnhfybwt.
5. Ïjrfpsdfqnt njkmrj pyfxbve. byajhvfwb.
Ýrhfys vj,bkmys[ ecnhjqcnd jxtym vfks,
jyb cjcnfdkz.n dctuj kbim ytpyfxbntkmye. xfcnm jn gjdth[yjcnb 'rhfyjd
vjybnjhjd cnfwbjyfhys[ rjvgm.nthjd. Ó,tlbntcm d njv, xnj ds vj;tnt
bltynbabwbhjdfnm gjctnbntktq dfituj cfqnf, gjkmpe.ob[cz vj,bkmysvb
ecnhjqcndfvb, b ghtljcnfdkzqnt bv njkmrj cfve. pyfxbve. byajhvfwb.. Â
ghjnbdyjv ckexft df;yjt cjlth;bvjt cfqnf vj;tn jrfpfnmcz dyt gjkz
phtybz gjkmpjdfntktq, kb,j pfnthznmcz chtlb jcnfkmyjuj cjlth;bvjuj
cnhfybws.
Êhjvt njuj, ghb[jlbncz ghbybvfnm dj dybvfybt djghjcs nfhbabrfwbb
nhfabrf: xtv ,jkmit j,]tv cnhfybws, ntv ,jkmit gjkmpjdfntkb vj,bkmys[
ecnhjqcnd ljk;ys gkfnbnm pf tt ghjcvjnh. Ïj'njve vyjubt gjkmpjdfntkb
bcgsnsdf.n hfplhf;tybt, rjulf ,sdf.n dsye;ltys gkfnbnm pf cjlth;bvjt
cfqnf, rjnjhjt jyb yt [jnzn dbltnm yf cdjb[ 'rhfyf[.
Ñcskrb d dth[ytq j,kfcnb cnhfybw cfqnjd BAA b Thomson Local pfybvf.n
,jkmijq j,]tv ghjcnhfycndf yf 'rhfyt b pfnhelyz.n gjbcr byajhvfwbb.
Ñcskrb About BAA (Î rjvgfybb BAA), Help (Ïjvjom) b Advertise with us (Ât,-vfcnthe) nfr;t yt ye;ys vj,bkmysv gjkmpjdfntkzv.
6. Ðfpvtcnbnt yf cnhfybwt 'ktvtyns eghfdktybz lkz yfdbufwbb
Ðflb 'rjyjvbb ghjcnhfycndf yf cnhfybwt, vj,bkmyst ,hfepths xfcnj yt
cjlth;fn 'ktvtynfhys[ 'ktvtynjd yfdbufwbb – nfrb[, rfr ryjgrf "Ífpfl",
bkb hfpdjhfxbdf.n jryj ,hfepthf yf dtcm 'rhfy ghb jnrhsnbb
dt,-cnhfybws. Ïj'njve dctulf hfpvtofqnt ccskre "Ífpfl" yf rf;ljq cnhfybwt, pf bcrk.xtybtv ukfdyjq cnhfybws cfqnf.
Ìj,bkmysq cfqn, gjpdjkz.obq cgkfybhjdfnm 'rcrehcb. gj Ëjyljye, hfpvtcnbk jcyjdyst ccskrb lkz yfdbufwbb gj cfqne – Next page (Íf cktle.oe.), Back to results (Âthyenmcz r htpekmnfnfv) b New journey (Íjdsq vfhihen) dybpe rf;ljq cnhfybws.
7. Ðfphf,fnsdfqnt lbpfqy cnhfybw nfr, xnj,s j,tcgtxbnm vfrcbvev elj,cndf vj,bkmysv gjkmpjdfntkzv
Ïhjlevfqnt cjlth;fybt cdjtuj dt,-cfqnf: j,hfnbnt dybvfybt yf gjhzljr hfpvtotybz cjlth;bvjuj cfqnf b ghjdthmnt, ghfdbkmyj kb dfi cfqn jnj,hf;ftncz yf 'rhfyf[ vj,bkmys[ ecnhjqcnd.
Äbpfqy cfqnjd, hfphf,jnfyysq lkz ,jkmib[ yfcnjkmys[ ÏÊ c
ujhbpjynfkmysvb 'rhfyfvb, rfr ghfdbkj, gkj[j cvjnhbncz yf vfktymrb[
dthnbrfkmys[ 'rhfyf[ vj,bkmys[ ecnhjqcnd. Ájktt njuj: vj,bkmyst
,hfepths b nhfycrjlths cnhfybw j,sxyj cj[hfyz.n cnhfybws d cntrt d
dthnbrfkmyjv ajhvfnt, tckb jghtltkz.n, xnj 'nf cnhfybwf bvttn
gjhnhtnye. jhbtynfwb..
Êfr ghfdbkj, lkz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd ye;yj
hfphf,fnsdfnm jnltkmysq lbpfqy cnhfybw cfqnf, yt juhfybxbdfzcm
lbpfqyjv, ghtlyfpyfxtyysv lkz gjkmpjdfntktq yfcnjkmys[ ÏÊ. Åckb
gjkmpjdfntkb vj,bkmys[ ecnhjqcnd cjcnfdkz.n ,jkmie. xfcnm gjctnbntktq
dfituj cfqnf, dfv, jxtdblyj, ye;yj hfphf,jnfnm cfqn njkmrj lkz yb[.
Ñfqns, hfphf,jnfyyst cgtwbfkmyj lkz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd,
j,tcgtxbdf.n ujhfplj ,jkmie. ghjbpdjlbntkmyjcnm, xtv cfqns, rjnjhst
hfphf,jnfys ,tp extnf felbnjhbb gjkmpjdfntktq vj,bkmys[ ecnhjqcnd.
Òfr, yfghbvth, cfqn rjvgfybb BAA gkj[j jnj,hf;ftncz yf 'rhfyf[
vj,bkmys[ ecnhjqcnd. Ýktvtyns cnhfybw cvtof.ncz gj jnyjityb. lheu r
lheue, b cnhfybwf gkj[j dsukzlbn d vj,bkmyjv ,hfeptht. Ñcskrf,
cjcnjzofz bp jlyjuj ckjdf, vj;tn ,snm hfpjhdfyf yf 4 cnhjrb, b 'nj
ceotcndtyyj pfnhelyztn xntybt. È yfj,jhjn, ukfdyfz cnhfybwf vj,bkmyjuj
cfqnf, gjpdjkz.otuj cgkfybhjdfnm 'rcrehcb. gj ujhjle, cjlth;bn ghjcnj
ccskrb, elj,yj cuheggbhjdfyyst gj hfpkbxysv rfntujhbzv. Ïjctnbntkb
cfqnf cxbnf.n nfrjq lbpfqy ghjcnsv b elj,ysv.
Êhfnrjt htp.vt
Ít ghtyt,htufqnt dfitq ctujlyziytq b gjntywbfkmyjq ,eleotq
felbnjhbtq, cjcnjzotq bp gjkmpjdfntktq vj,bkmys[ ecnhjqcnd.
Âjcgjkmpeqntcm cjdtnfvb, ghbdtltyysvb d 'njq cnfnmt, b yt pf,elmnt
ghjdtcnb .pf,bkbnb-ntcnbhjdfybt dfituj cfqnf yf vj,bkmys[ ecnhjqcndf[.
 ghjwtcct .pf,bkbnb-ntcnbhjdfybz dctulf dszdkz.ncz ytljcnfnrb, rjnjhst
ytdjpvj;yj ghtldbltnm pfhfytt, lf;t tckb ds ,eltnt cktljdfnm
j,otghbyznsv ghfdbkfv ghb hfphf,jnrt lbpfqyf dfituj cfqnf.
(Îge,kbrjdfyj yf cfqnt www.webcredible.co.uk) upa.org.ru/UsabilityBulletin-15.aspx?EntryID=707