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bckj k.ltq, gjkmpe.ob[cz ynthytnjv c vj,bkmys[ ecnhjqcnd, cbkmyj edtkbxbkjcm pf gjcktlybt ytcrjkmrj ktn. tkbrj,hbnfybb, yfghbvth, hsyjr vj,bkmys[ ntktajyjd ,kbpjr r yfcsotyb., b dct ,jkmit ,hfepthjd, ecnfyfdkbdftvs[ yf vj,bkmys[ ecnhjqcndf[, gjpdjkz.n ghjcvfnhbdfnm j,sxyst dt,-cfqns, cghjtrnbhjdfyyst lkz cnfylfhnys[ rjvgm.nthjd. jukfcyj lfyysv 3G.co.uk, 20% dct[ gjkmpjdfntktq vj,bkmys[ ntktajyjd d tkbrj,hbnfybb ds[jlzn d ynthytn cj cdjb[ vj,bkmys[ ecnhjqcnd.

j'njve, lf;t tckb ds hfphf,fnsdftnt cfqn lkz gjkmpjdfntktq j,sxys[ , dfv cktletn pflevfnmcz yfl ntv, rfr 'njn cfqn ,eltn dsukzltnm yf vj,bkmys[ ecnhjqcndf[, b cltkfnm tuj vfrcbvfkmyj elj,ysv lkz b[ gjkmpjdfntktq. f 'nj dhtvz gjzdbkjcm vyjuj [jhjib[ cfqnjd, cghjtrnbhjdfyys[ lkz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd, b jcnfkmyst ghjtrnbhjdobrb vjuen hfdyznmcz yf yb[. djpybryjdtybtv vj,bkmyjuj ynthytnf j;blfybz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd ytbp,t;yj ghbdtlen r djpybryjdtyb. jghtltktyys[ cnfylfhnjd d j,kfcnb ghjtrnbhjdfybz cfqnjd, ljcnegys[ d 'njq chtlt.

nb 7 ghfdbk cajhvekbhjdfys yf jcyjdt bccktljdfybq, ghjdtltyys[ c exfcnbtv gjkmpjdfntktq vj,bkmys[ ecnhjqcnd. j dhtvz 'nb[ bccktljdfybq gjkmpjdfntkzv ghtlkfufkjcm gjctnbnm ytcrjkmrj gjgekzhys[ dt,-cfqnjd b dsgjkybnm hzl j,sxys[ ltqcndbq, gjkmpezcm ,hfepthfvb b[ vj,bkmys[ ecnhjqcnd. tljcnfnrb, j,yfhe;tyyst d [jlt 'njuj bccktljdfybz, ktukb d jcyjde nt[ htrjvtylfwbq, rjnjhst vs ghbdjlbv pltcm.

1. htljcnfdmnt gjkmpjdfntkzv nj, xnj bv ye;yj, d vfrcbvfkmyj rjhjnrbq chjr.

jkmpjdfntkb vj,bkmys[ ecnhjqcnd b gjkmpjdfntkb vjuen gjctofnm jlby b njn ;t cfqn c hfpysvb wtkzvb. jkmpjdfntkzv vj,bkmys[ ecnhjqcnd, rfr ghfdbkj, ye;yf byajhvfwbz, rjnjhfz xtv-nj gjvj;tn bv d jghtltktyyjv vtcnt bkb d jghtltktyyjt dhtvz yfghbvth, nj, xnj gjvj;tn bv cjhbtynbhjdfnmcz yf vtcnyjcnb bkb epyfnm, xnj ghjbc[jlbn d ,kbpkt;fob[ hfqjyf[. hjvt njuj, jyb vjuen [jntnm hfpdktxmcz, xnj,s crjhjnfnm rjhjnrbq ghjvt;enjr dhtvtyb yfghbvth, gjxbnfnm xnj-yb,elm dj dhtvz gjtplrb d fdnj,ect bkb gjrf jyb ;len ghbzntkz, c rjnjhsv ljujdjhbkbcm dcnhtnbnmcz. jlevfqnt pfhfytt j njv, xnj gjkmpjdfntkzv vj;tn gjyflj,bnmcz yf dfitv cfqnt, b ghtljcnfdmnt bv 'nj rfr vj;yj crjhtt!

Yahoo! ghtljcnfdkztn gjkmpjdfntkzv vj,bkmys[ ntktajyjd nfre. djpvj;yjcnm ghb gjvjob yjdjuj vj,bkmyjuj cthdbcf oneSearchTM. jbcr gj rk.xtdjve ckjde "rbyj" dslftn cgbcjr ,kb;fqib[ rbyjntfnhjd, ult erfpfys b[ flhtcf b ntktajys. tkryed ccskre "Call" (jpdjybnm) hzljv c yjvthjv ntktajyf, gjkmpjdfntkm vj;tn gjpdjybnm gj 'njve ntktajye: yjvth yfxbyftn yf,bhfnmcz fdnjvfnbxtcrb. ktle.obv ifujv, jxtdblyj, cnfytn djpvj;yjcnm gthtvtofnmcz gj bynthfrnbdyjq rfhnt, yf rjnjhjq ,elen erfpfys dct j,]trns, yfqltyyst ghb gjbcrt gj rk.xtdjve ckjde.

2. t hfpvtofqnt dct yfdbufwbjyyst 'ktvtyns yf rf;ljq cnhfybwt

fr ghfdbkj, yf cfqnf[, hfphf,jnfyys[ lkz gjkmpjdfntktq yfcnjkmys[ rjvgm.nthjd, yfdbufwbjyyst 'ktvtyns hfpvtof.ncz yf rf;ljq cnhfybwt. kz vj,bkmys[ ecnhjqcnd rf;lsq rdflhfnysq vbkkbvtnh hf,jxtq j,kfcnb 'rhfyf gjbcnbyt ,tcwtyty, b dfv cktletn gjvybnm, xnj, hfpvtofz yfdbufwbjyyst 'ktvtyns yf cnhfybwt cfqnf, ghtlyfpyfxtyyjuj lkz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd, ds hfc[jletnt lhfujwtyyjt vtcnj, ult ljk;yj yf[jlbnmcz cjlth;bvjt dfituj cfqnf. hzlt ckexftd xfcnm ghjcvfnhbdftvjq j,kfcnb vj;tn cvtcnbnmcz pf ghtltks hf,jxtq j,kfcnb 'rhfyf. fghbvth, yf cfqnt rjvgfybb BAA 'ktvtyns yfdbufwbb hfpvtotys nfr, xnj gjkmpjdfntkzv ghb[jlbncz ljkuj gthtvtofnmcz dybp gj cnhfybwt, xnj,s lj,hfnmcz lj ye;yjq byajhvfwbb.

ckb ds ghjtrnbhetnt dt,-cfqn lkz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd, hfpvtcnbnt dct 'ktvtyns yfdbufwbb njkmrj yf jlyjq cnhfybwt yf ukfdyjq cnhfybwt cfqnf. f jcnfkmys[ cnhfybwf[ hfpvtcnbnt njkmrj ccskre yf ukfdye. cnhfybwe b ccskre, gjpdjkz.oe. gthtvtcnbnmcz yfpfl, r yfb,jktt bynthtcyjq b df;yjq cnhfybwt, rjnjhe. gjkmpjdfntkm jnrhsk dj dhtvz ghjcvjnhf cnhfybw dfituj cfqnf. fpvtcnbnt 'nb ccskrb d cfvjq dth[ytq b cfvjq yb;ytq j,kfcnb cnhfybw dfituj cfqnf, xnj,s, lj,bhfzcm lj yb[, gjkmpjdfntkzv yt ye;yj ,skj gthtvtofnmcz d cfvjt yfxfkj cnhfybws, tckb jyb ghjcvjnhtkb tt gjxnb lj cfvjuj rjywf. fghbvth, nfrjq gjl[jl bcgjkmpjdfy yf cfqnt BBC Mobile, ult d dth[ytq j,kfcnb cnhfybws hfpvtotyf yfdbufwbjyyfz gfytkm, erfpsdf.ofz gjhzljr gjcktlyb[ yfdbufwbq, f dybpe cnhfybws cgbcjr ccskjr.

3. tnrj dsltkzqnt yf 'rhfyt ds,hfyyst gjkmpjdfntktv 'ktvtyns

fr ghfdbkj, e gjkmpjdfntktq vj,bkmys[ ecnhjqcnd bvt.ncz juhfybxtyyst djpvj;yjcnb eghfdktybz rehcjhjv. xfcnyjcnb, 'nj ghjbc[jlbn gjnjve, xnj gthtvtotybt erfpfntkz dybp (ghb gjvjob l;jqcnbrf bkb ryjgjr) jlyjdhtvtyyj ghbdjlbn r ldev htpekmnfnfv: crhjkkbyue cnhfybws b dsltktyb. frnbdys[ 'ktvtynjd yf cnhfybwt ccskjr, ryjgjr b gjktq. j'njve gjkmpjdfntkzv dctulf ye;yj pyfnm, d rfrjq j,kfcnb 'rhfyf yf[jlbncz rehcjh b rfrjq 'ktvtyn dsltkty. njuj vj;yj lj,bnmcz, bpvtybd dytiybq dbl ds,hfyyjuj 'ktvtynf yf 'rhfyt, ntv cfvsv dsltkbd tuj yf j,otv ajyt. fghbvth, ds vj;tnt bpvtybnm ihban b wdtn ajyf dsltktyyjuj 'ktvtynf ccskrb bkb ryjgrb.

rfxtcndt jnhbwfntkmyjuj ghbvthf hfccvjnhbv vj,bkmysq gjhnfk O2, ult ryjgrb dsltkz.ncz ytljcnfnjxyj xtnrj. yjgrf, yf rjnjhjq yf[jlbncz rehcjh, ghjcnj dsltkztncz ujke,jq hfvrjq; yf cdtnkj-ujke,jv ajyt 'nf hfvrf ghfrnbxtcrb ythfpkbxbvf. jkmpjdfntkzv ghb[jlbncz gthtvtofnm gjkj;tybt rehcjhf ytcrjkmrj hfp dktdj b dghfdj, gjrf jyb yt gjqven, ult bvtyyj yf[jlbncz b[ rehcjh. ot [e;t j,cnjzn ltkf c .pf,bkbnb cfqnf Thomson Local, ult ghb dsltktybb gjktq dctuj kbim ytpyfxbntkmyj edtkbxbdftncz njkobyf b[ uhfybws. cskrb yf 'njv cfqnt, yfghjnbd, dsltkz.ncz jxtym xtnrj: wdtn ihbanf b ajyf ccskrb bpvtyztncz, rjynhfcnbhez c ,tksv ajyjv cfvjq cnhfybws.

4. ltkfqnt ddjl byajhvfwbb vfrcbvfkmyj elj,ysv lkz gjkmpjdfntkz

tplt, ult 'nj njkmrj djpvj;yj, ghtlecvjnhbnt djpvj;yjcnm ds,jhf pyfxtybz bp pfhfytt pfujnjdktyyjuj cgbcrf, gjpdjkz.obq bp,t;fnm ddjlf ntrcnf dhexye. (kb,j ghtljcnfdmnt gjkmpjdfntkzv nfre. djpvj;yjcnm d rfxtcndt fkmnthyfnbds hexyjve ddjle lfyys[). jkmpjdfntkb nhfnzn jxtym vyjuj dhtvtyb yf ddjl ntrcnf ghb gjvjob cnfylfhnyjq 12-ryjgjxyjq rkfdbfnehs vj,bkmys[ ecnhjqcnd; rhjvt njuj, jxtym dscjrf dthjznyjcnm jib,rb ghb ddjlt ntrcnf. hjvt njuj, gjkmpjdfntkb vj,bkmys[ ecnhjqcnd xfcnj cjrhfof.n ckjdf. tcrjkmrj ghfdbkmyj gjlj,hfyys[ ccskjr yf ,scnhj pfuhe;f.ob[cz cnhfybwf[ vjuen gjvjxm htibnm 'ne ghj,ktve.

f cfqnt Thomson Local, yfghbvth, ytdjpvj;yj gjcvjnhtnm, ult bvtyyj hfcgjkj;tys bynthtce.obt gjkmpjdfntkz rjvgfybb, b rfrbt rjvgfybb hfcgjkj;tys d jghtltktyyjq vtcnyjcnb. jkmpjdfntkb xfcnj ddjlzn cjrhfotyyst ajhvs ckjd (yfghbvth, bcgjkmpe.n d rfxtcndt rhbnthbz gjbcrf nbg jhufybpfwbb), b 'nj ghbdjlbn r njve, xnj gjbcr lftn ytdthyst htpekmnfns. fr, cfqn Odeon lkz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd ghtljcnfdkztn gjkmpjdfntkzv ldt djpvj;yjcnb gjbcrf rbyjntfnhf: jyb vjuen ddtcnb yfpdfybt rbyjntfnhf d gjkt gjbcrf bkb ghjcvfnhbdfnm cnhfybwe cfqnf, xnj,s yfqnb ye;ysq rbyjntfnh. t, rnj bcgjkmpetn ajhve gjbcrf, j,sxyj ltkf.n ,jkmit jib,jr b ht;t ljcnbuf.n cdjtq wtkb, xtv nt, rnj ghjcvfnhbdftn cjlth;bvjt cnhfybw: j,sxyj gjkmpjdfntkb vjuen yfqnb nj, xnj jyb bcrfkb, dctuj kbim otkryed gfhe ccskjr yf cnhfybwt.

5. jrfpsdfqnt njkmrj pyfxbve. byajhvfwb.

rhfys vj,bkmys[ ecnhjqcnd jxtym vfks, jyb cjcnfdkz.n dctuj kbim ytpyfxbntkmye. xfcnm jn gjdth[yjcnb 'rhfyjd vjybnjhjd cnfwbjyfhys[ rjvgm.nthjd. ,tlbntcm d njv, xnj ds vj;tnt bltynbabwbhjdfnm gjctnbntktq dfituj cfqnf, gjkmpe.ob[cz vj,bkmysvb ecnhjqcndfvb, b ghtljcnfdkzqnt bv njkmrj cfve. pyfxbve. byajhvfwb.. ghjnbdyjv ckexft df;yjt cjlth;bvjt cfqnf vj;tn jrfpfnmcz dyt gjkz phtybz gjkmpjdfntktq, kb,j pfnthznmcz chtlb jcnfkmyjuj cjlth;bvjuj cnhfybws.

hjvt njuj, ghb[jlbncz ghbybvfnm dj dybvfybt djghjcs nfhbabrfwbb nhfabrf: xtv ,jkmit j,]tv cnhfybws, ntv ,jkmit gjkmpjdfntkb vj,bkmys[ ecnhjqcnd ljk;ys gkfnbnm pf tt ghjcvjnh. j'njve vyjubt gjkmpjdfntkb bcgsnsdf.n hfplhf;tybt, rjulf ,sdf.n dsye;ltys gkfnbnm pf cjlth;bvjt cfqnf, rjnjhjt jyb yt [jnzn dbltnm yf cdjb[ 'rhfyf[.

cskrb d dth[ytq j,kfcnb cnhfybw cfqnjd BAA b Thomson Local pfybvf.n ,jkmijq j,]tv ghjcnhfycndf yf 'rhfyt b pfnhelyz.n gjbcr byajhvfwbb. cskrb About BAA ( rjvgfybb BAA), Help (jvjom) b Advertise with us (t,-vfcnthe) nfr;t yt ye;ys vj,bkmysv gjkmpjdfntkzv.

6. fpvtcnbnt yf cnhfybwt 'ktvtyns eghfdktybz lkz yfdbufwbb

flb 'rjyjvbb ghjcnhfycndf yf cnhfybwt, vj,bkmyst ,hfepths xfcnj yt cjlth;fn 'ktvtynfhys[ 'ktvtynjd yfdbufwbb nfrb[, rfr ryjgrf "fpfl", bkb hfpdjhfxbdf.n jryj ,hfepthf yf dtcm 'rhfy ghb jnrhsnbb dt,-cnhfybws. j'njve dctulf hfpvtofqnt ccskre "fpfl" yf rf;ljq cnhfybwt, pf bcrk.xtybtv ukfdyjq cnhfybws cfqnf.

j,bkmysq cfqn, gjpdjkz.obq cgkfybhjdfnm 'rcrehcb. gj jyljye, hfpvtcnbk jcyjdyst ccskrb lkz yfdbufwbb gj cfqne Next page (f cktle.oe.), Back to results (thyenmcz r htpekmnfnfv) b New journey (jdsq vfhihen) dybpe rf;ljq cnhfybws.

7. fphf,fnsdfqnt lbpfqy cnhfybw nfr, xnj,s j,tcgtxbnm vfrcbvev elj,cndf vj,bkmysv gjkmpjdfntkzv

hjlevfqnt cjlth;fybt cdjtuj dt,-cfqnf: j,hfnbnt dybvfybt yf gjhzljr hfpvtotybz cjlth;bvjuj cfqnf b ghjdthmnt, ghfdbkmyj kb dfi cfqn jnj,hf;ftncz yf 'rhfyf[ vj,bkmys[ ecnhjqcnd. bpfqy cfqnjd, hfphf,jnfyysq lkz ,jkmib[ yfcnjkmys[ c ujhbpjynfkmysvb 'rhfyfvb, rfr ghfdbkj, gkj[j cvjnhbncz yf vfktymrb[ dthnbrfkmys[ 'rhfyf[ vj,bkmys[ ecnhjqcnd. jktt njuj: vj,bkmyst ,hfepths b nhfycrjlths cnhfybw j,sxyj cj[hfyz.n cnhfybws d cntrt d dthnbrfkmyjv ajhvfnt, tckb jghtltkz.n, xnj 'nf cnhfybwf bvttn gjhnhtnye. jhbtynfwb..

fr ghfdbkj, lkz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd ye;yj hfphf,fnsdfnm jnltkmysq lbpfqy cnhfybw cfqnf, yt juhfybxbdfzcm lbpfqyjv, ghtlyfpyfxtyysv lkz gjkmpjdfntktq yfcnjkmys[ . ckb gjkmpjdfntkb vj,bkmys[ ecnhjqcnd cjcnfdkz.n ,jkmie. xfcnm gjctnbntktq dfituj cfqnf, dfv, jxtdblyj, ye;yj hfphf,jnfnm cfqn njkmrj lkz yb[. fqns, hfphf,jnfyyst cgtwbfkmyj lkz gjkmpjdfntktq vj,bkmys[ ecnhjqcnd, j,tcgtxbdf.n ujhfplj ,jkmie. ghjbpdjlbntkmyjcnm, xtv cfqns, rjnjhst hfphf,jnfys ,tp extnf felbnjhbb gjkmpjdfntktq vj,bkmys[ ecnhjqcnd.

fr, yfghbvth, cfqn rjvgfybb BAA gkj[j jnj,hf;ftncz yf 'rhfyf[ vj,bkmys[ ecnhjqcnd. ktvtyns cnhfybw cvtof.ncz gj jnyjityb. lheu r lheue, b cnhfybwf gkj[j dsukzlbn d vj,bkmyjv ,hfeptht. cskrf, cjcnjzofz bp jlyjuj ckjdf, vj;tn ,snm hfpjhdfyf yf 4 cnhjrb, b 'nj ceotcndtyyj pfnhelyztn xntybt. yfj,jhjn, ukfdyfz cnhfybwf vj,bkmyjuj cfqnf, gjpdjkz.otuj cgkfybhjdfnm 'rcrehcb. gj ujhjle, cjlth;bn ghjcnj ccskrb, elj,yj cuheggbhjdfyyst gj hfpkbxysv rfntujhbzv. jctnbntkb cfqnf cxbnf.n nfrjq lbpfqy ghjcnsv b elj,ysv.

hfnrjt htp.vt

t ghtyt,htufqnt dfitq ctujlyziytq b gjntywbfkmyjq ,eleotq felbnjhbtq, cjcnjzotq bp gjkmpjdfntktq vj,bkmys[ ecnhjqcnd. jcgjkmpeqntcm cjdtnfvb, ghbdtltyysvb d 'njq cnfnmt, b yt pf,elmnt ghjdtcnb .pf,bkbnb-ntcnbhjdfybt dfituj cfqnf yf vj,bkmys[ ecnhjqcndf[. ghjwtcct .pf,bkbnb-ntcnbhjdfybz dctulf dszdkz.ncz ytljcnfnrb, rjnjhst ytdjpvj;yj ghtldbltnm pfhfytt, lf;t tckb ds ,eltnt cktljdfnm j,otghbyznsv ghfdbkfv ghb hfphf,jnrt lbpfqyf dfituj cfqnf.

(ge,kbrjdfyj yf cfqnt www.webcredible.co.uk) upa.org.ru/UsabilityBulletin-15.aspx?EntryID=707

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