www.romver.ru / Полный список статей / Немного из жизни Google

Google hfcrhsk lfyyst gj yfrhenrt rkbrjd

Google cjukfcbkcz ghtljcnfdbnm htrkfvjlfntkzv lfyyst gj "gjlltkmysv" rkbrfv (invalid clicks), cjj,oftn The Register. Тtgthm htrkfvjlfntkb vjuen pfqnb gjl cdjbv kjubyjv d AdWords b gjcvjnhtnm, rfrjq ghjwtyn gjlltkmys[ rkbrjd jghtltkbk Google.

Google cfvjcnjzntkmyj jghtltkztn gjlltkmyst rkbrb b ghtljcnfdkztn cnfnbcnbre d htfkmyjv dhtvtyb. Дfyyst, ljcnegyst htrkfvjlfntkzv, j[dfnsdf.n gthbjl c 1 zydfhz 2006 ujlf gj yfcnjzott dhtvz.

Дkz jghtltktybz "yfrhenrb rkbrjd" Google bcgjkmpetn nhb bycnhevtynf. Кf;lsq gtht[jl gj ccskrt htrkfvyjuj j,]zdktybz d AdWords fyfkbpbhetncz cgtwbfkmysv cthdbcjv Google: IP-flhtc, c rjnjhjuj jceotcndkztncz gtht[jl gj htrkfvyjq ccskrt, dhtvz rkbrf b lheubt gfhfvtnhs, rjnjhst rjvgfybz yt hfcrhsdftn. Вct le,kbhe.obtcz rkbrb bcrk.xf.ncz, nfr;t rfr b lheubt cjvybntkmyst gfnnthys gtht[jljd gj ccskrfv. Кhjvt njuj, Google bcgjkmpetn ghjldbyenst fkujhbnvs lkz jghtltktybz vjityybxtcndf c rkbrfvb, rjnjhst zdkz.ncz ctrhtnjv rjvgfybb. Нfrjytw, d Google hf,jnftn cgtwbfkmyfz cke;,f, cjnhelybrb rjnjhjq fyfkbpbhe.n bcnjxybrb gjlltkmys[ rkbrjd b j,tcgtxbdf.n pfobne htrkfvyjuj cthdbcf Google AdWords.

Кjyntrcnyfz gjbcrjdfz htrkfvf c "jgkfnjq-gj-rkbrfv" (pay-per-click) zdkztncz jcyjdysv bcnjxybrjv lj[jlf gjbcrjds[ ubufynjd. Чfcnm gtht[jljd gj ccskrfv jceotcndkztncz gjbcrjdsvb hj,jnfvb, yj yt gjntywbfkmysvb gjregfntkzvb.

В yfxfkt b.kz d chtlcndf[ vfccjdjq byajhvfwbb gjzdbkbcm cjj,otybz j wtkjv hzlt bccktljdfybq, cjukfcyj rjnjhsv pyfxbntkmyfz xfcnm gtht[jljd gj htrkfvysv j,]zdktybzv yf rhegytqib[ gjbcrjds[ cbcntvf[, nfrb[ rfr Google, MSN b Yahoo, zdkz.ncz gjlltkmysvb, yj rjvgfybb ytljcnfnjxyj 'aatrnbdyj ,jh.ncz c ghj,ktvjq b htrkfvjlfntkb nthz.n yf 'njv cjnyb vbkkbjyjd ljkkfhjd.

Рerjdjlcndj Google pfzdbkj, xnj gjbcrjdjq cbcntvt elftncz jghtltkbnm ,jkmie. xfcnm gjlltkmys[ rkbrjd, b htrkfvjlfntkb b[ yt jgkfxbdf.n. В vfhnt 2006 ujlf Google cjukfcbkcz dsgkfnbnm 90 vbkkbjyjd ljkkfhjd pf gjlltkmyst rkbrb, [jnz cel ghbpyfk ytghbxfcnyjcnm rjvgfybb r "yfrhenrt rkbrjd".

Вpznj c www.lenta.ru

Google cvj;tn bcrfnm pfhf;tyyst cfqns

Google vj;yj bcgjkmpjdfnm lkz gjbcrf pfhf;tyys[ cfqnjd, cxbnf.n hfphf,jnxbrb HD Moore. Кjvgfybz ghtlcnfdbkf cjjndtncnde.obq ghjtrn c jnrhsnsv rjljv Metasploit Framework.

В cjcnfd ghjtrnf d[jlzn utythfnjh cbuyfneh dhtljyjcyjuj rjlf, ghbkj;tybt gjbcrf cbuyfneh yf ,fpt Google API b pfuhepxbr dhtljyjcyjuj rjlf lkz fyfkbpf.

Рfytt d b.kt rjvgfybz bynthytn-,tpjgfcyjcnb Websense ghtlcnfdbkf bycnhevtyn fdnjvfnbxtcrjuj j,yfhe;tybz dhtljyjcyjuj rjlf yf cfqnf[. Оy dsgjkyty c bcgjkmpjdfybtv ,b,kbjntr ghbrkflyjuj ghjuhfvvbhjdfybz Google API. Дkz njuj xnj,s bycnhevtyn yt gjgfk d «gkj[bt herb», rjvgfybz gjltkbncz bv kbim c ljdthtyysvb hfphf,jnxbrfvb. Пj endth;ltyb. Websense, bv elfkjcm yfqnb ,jktt 2 nsc. pfhf;tyys[ cfqnjd, xnj zdkztncz yteljdktndjhbntkmysv htpekmnfnjv. HD Moore yfikf 127 dbhecjd b nhjzywtd, ghjdthbd 2400 j,hfpxbrjd. В rjvgfybb cxbnf.n, xnj bycnhevtyn ,eltn 'aatrnbdysv kbim d njv ckexft, tckb r rjle ,eltn ghbvtyznmcz 'dhbcnbxtcrbq fyfkbp, nj tcnm ghjdthrf rjlf yf ghbpyfrb, [fhfrnthyst lkz dbhecjd, f yt gjbcr gj bpdtcnysv cbuyfnehfv.

С cfqnf cnews.ru

Пkfyrf gjlyznf ckbirjv dscjrj - Google Trustbox

Сyfxfkf jghtltkbvcz c nthvbyfvb. Рtxm gjqltn j «Яobrt ljdthbz» (Trustbox), yj yt j Пtcjxybwt (Sandbox). «Фbkmnhs ljdthbz» cnfkb, pf gjcktlytt dhtvz, jlyjq bp cfvs[ ,jkmys[ ntv lkz gjbcrjds[ jgnbvbpfnjhjd. У «zobrf ljdthbz» tcnm rfr gk.cs, nfr b vbyecs – ytpfdbcbvj jn njuj, gj rfre. cnjhjye ,fhhbrfl ds yf[jlbntcm. Пj'njve kexitt, xnj vj;yj cltkfnm d lfyyjq cbnefwbb – 'nj gjyznm cenm abkmnhjd b ghbujnjdbnmcz r gjcktlcndbzv b[ ltzntkmyjcnb.

Тfr xnj ;t nfrjt ljdthbt gjbcrjdjq cbcntvs?

Дkz ghjcnjns ghbvtv, xnj cntgtym ljdthbz r cfqne jghtltkztncz gj 3 hfpkbxysv rhbnthbzv:

Вjphfcn dt,cfqnf – (cfvjt df;yjt pltcm – rjulf cfqn ,sk dgthdst ghjbyltrcbhjdfy) О,ott rjkbxtcndj j,hfnys[ ccskjr b djphfcn 'nb[ ccskjr О,obq «,fkk ljdthbz» j,hfnys[ ccskjr (rjkbxtcndj ccskjr c ljvtyjd .edu, .gov, dscjrbq afrnbxtcrbq PR ccskjr, b n.g.)

Нtlfdyj Aaron dsgecnbk pfvtxfntkmyjt ghbkj;tybt r Firefox lkz gjbcrjds[ jgnbvbpfnjhjd, rjnjhjt gjvjuftn hfpj,hfnmcz d 'nb[ djghjcf[.

Бjkmibycndj rhbnthbtd ljdthbz cdzpfys c djphfcnjv cfqnf, xnj cfvj gj ct,t zdkztncz ljdjkmyj ytgkj[bv bylbrfnjhjv rfxtcndf. Сelz gj njve, xnj ujdjhbkb ht,znf bp Google d gjcktlytt dhtvz, «zobr ljdthbz» (bkb gtcjxybwf, tckb dfv nfr ,jkmit yhfdbncz) djpybr ckexfqyj d htpekmnfnt ghbvtytybz lheub[ abkmnhjd. Нe f rjulf jyb jcjpyfkb, xnj djphfcn cfqnf vj;tn cke;bnm dtcjvsv gjrfpfntktv lkz pfobns jn xhtpvthyjuj edktxtybz ccskrfvb, djphfcnyst gthtvtyyst cnfkb cdth[gjgekzhysvb.

Я edthty, xnj tcnm vyj;tcndj lheub[ gfhfvtnhjd, rjnjhst dkbz.n yf ljdthbt r cfqne, yj egjvzyenst dsit, crjhtt dctuj, bvt.n yfb,jkmibt ghbjhbntns. Пjghj,eqnt ghjfyfkbpbhjdfnm k.,jq bp gjbcrjds[ afrnjhjd c njxrb phtybz djphfcnf cfqnf – crjhtt dctuj, ghb tuj hfcxtnt yt j,jikjcm ,tp djphfcnyjq gthtvtyyjq.

Нfcrjkmrj df;yj ctqxfc bvtnm ljdthbt?

Я xedcndjdfk, xnj ghbikj dhtvz lkz njuj, xnj,s gjlyznm djghjc j cntgtyb ljdthbz r ljvtyfv (d jcyjdyjv ghbvtybntkmyj r Google). Пjckt njuj, rfr z ghjckeifk jlby bp gjlrfcnjd Strikepoint, lkz vtyz cnfkj jxtdblysv, xnj j,[jlbnm vjkxfybtv 'ne ntve ,jkmit ytkmpz. DaveN ghtrhfcyj ghjrjvvtynbhjdfk, yfcrjkmrj df;yf ctqxfc cntgtym ljdthbz ghb hfy;bhjdfybb d Google. Нt gjvy. njxyj, d rfrjv bp 'gbpjljd 'nj ,skj (z ghjckeifk nhb bkb xtnsht, b dct jyb ,skb dtcmvf gjktpys), yj vsckm ghjpdexfkf ljdjkmyj xtnrj – 85% gjbcrjds[ hfyrbyujd crkflsdf.ncz bp cntgtyb ljdthbz r cfqne, f jcnfdibtcz 15% crkflsdf.ncz bp gfhfvtnhjd cfvjq cnhfybws. И c 'njq jwtyrjq ytkmpz yt cjukfcbnmcz. Вctuj ytcrjkmrj ccskjr yf ljvtys c dscjrjq cntgtym. ljdthbz, gk.c ytvyjuj rjyntynf – b cfqn vj;tn hfy;bhjdfnmcz vfrcbvfkmyj dscjrj, gecnm jy lf;t yt jxtym htktdfynty gjbcrjdjve pfghjce.

Пjdc.le d Сtnb vj;yj dcnhtnbnm ghbvths njuj, yfcrjkmrj rhbnbxyj ctqxfc ljdthbt lkz gjkextybz dscjrb[ hfyrbyujd. Пjqvbnt vtyz ghfdbkmyj… Дjdthbt – rhfqyt ye;yfz inerf, b vj;tn cke;bnm [jhjibv bylbrfnjhjv rfxtcndf. Нj gjkyjcnm. jcyjdsdfnm yf ljdthbb jwtyre cfqnjd – yt htitybt ghj,ktvs. Рfdyj rfr hfy;bhjdfybt, jcyjdfyyjt njkmrj yf extnt ccskjr ytkmpz ,skj yfpdfnm ,tpeghtxysv.

Дdf-nhb ujlf yfpfl: SEO = Кjyntyn + Сcskrb c dscjrbv PR

В htpekmnfnt gjzdbkfcm wtkfz vbrhj-bylecnhbz gj gjregrt ccskjr bcrk.xbntkmyj lkz ljcnb;tybz dscjrb[ hfyrbyujd d Google

Сtqxfc

SEO = Зfvitksq ljvty c dscjrjq cntgtym. ljdthbz + Кjyntyn

Чnj gjkexbncz: gjafynfpbheqnt cfvb.

Пkfyrf gjlyznf ckbirjv dscjrj - Google Trustbox

Пjxtve xhtpvthyfz pfdbcbvjcnm jn ljdthbz jgznm bpvtybn Сtnm

Пjbcrjdst cbcntvs vj;yj yfpdfnm df;ytqibvb cjcnfdkz.obvb Сtnb. Дjcnegys vbkkbfhls cnhfybw byajhvfwbb, yj tckb ds yt vj;tnt yfqnb 'nb cnhfybws, vuyjdtyysq ljcneg r ybv cnfyjdbncz ЗНАЧИТЕЛЬНО ckj;ytt. Иynthytn ,tp gjbcrjds[ cbcntv gjlj,ty ,b,kbjntrt, d rjnjhjq rybub cdfktys d jlye rexe, b kbim bphtlrf rybub gj jlyjq ntvt yf[jlzncz hzljv.

«… ceoyjcnm ccskrb nhfycajhvbhjdfkfcm bp j,sxyjq cghfdrb d gjlj,bt bp,bhfntkmyjuj ujkjcf», - crfpfk Бbkk Сkfdcrb (Bill Slawski) d cdjtv bynthdm. c Aaron.

«Сcskrf rfr bp,bhfntkmysq ujkjc» bpvtybkf j,kbxmt Сtnb. Эnb bpvtytybz ytjlyjpyfxys. Кjytxyj, lkz gjbcrjds[ jgnbvbpfnjhjd ghjot dctuj cdfkbnm dbye yf «cgfvthjd», yj ,skj ,s yfbdyj gjkfufnm, xnj ghb nfrb[ ceotcndtyys[ abyfycjds[ gjnjrf[ yt djpybryen vfybgekzwbb hfpkbxyjuj hjlf. Пjrf yfuhfls dscjrb, f ,fhmth lkz dcnegktybz yf hsyjr ybpjr, gjbcrjdsq cgfv ,eltn ghjwdtnfnm. Кhjvt njuj, dctulf ,elen k.lb, ujnjdst hbcrjdfnm lkz gjkextybz ,jktt dscjrb[ ghb,sktq. Кjulf cnfkf gjyznyf wtyyjcnm ccskjr, dct dt,vfcnths gthtjcvsckbkb cdjt djcghbznbt Вctvbhyjq Сtnb. Чtv ,jkmit xtkjdtr [jntk pfhf,jnfnm, ntv ,jktt lkbyysq genm jy ,sk ujnjd ghjqnb lkz gjkextybz ccskjr, rjnjhst bvtkb cj,cndtyye. ltyt;ye. cnjbvjcnm.

Пj[j;fz rfhnbyf dshbcjdsdftncz b c xhtpvthysv edktxtybtv ljdthbtv. Оxtdblyj, xnj cenm ljdthbz ,eltn bcrf;tyf, ghbvthyj nfr ;t, rfr d ckexft cj ccskrfvb. Мs e;t yf,k.lftv hfcghjcnhfytybt cgfvf ce,ljvtyjd, yj lf;t gjckt htitybz 'njq ghj,ktvs dct hfdyj jcnfytncz djghjc j ghtljcnfdktybb htrkfvyjuj vtcnf yf dt,cfqnt.

Оlyf bp cfvs[ ,jkmib[ ghj,ktv c abkmnhfvb ljdthbz – 'nj nj, xnj jyb yt j,kflf.n htnhjfrnbdyjcnm.… tckb cfqn ceotcndetn lfdyj b pfcke;bk ljdthbt ПРЕЖДЕ, xtv ,sk ddtlty njn bkb byjq abkmnh, nj 'nj ljdthbt vj;tn bcxtpyenm ghfrnbxtcrb njkmrj gjckt cvthnb cfqnf (j,sxyj nfr b ghjbc[jlbn).

Пkfyrf ljdthbz pflhfyf ckbirjv dscjrj… Пj;fkeqcnf, jgecnbnt tt j,hfnyj

Чtv [jhjif ,skf Сtnm – jyf cjplfkf djpvj;yjcnb lkz vtkrb[ ghtlghbybvfntktq. Бfhmth lkz dcnegktybz yf hsyjr gjcnjzyyj gjdsiftncz, yj pltcm rf;ljve lfdfkfcm djpvj;yjcnm lkz yfxfkf ecgtiyjuj jykfqyjdjuj ,bpytcf, ghb yfkbxbb ljcnfnjxyjq vjnbdfwbb b ghfdbkmyjv ghbkj;tybb cbk.

Сksibim, Google, dcgjvyb dhtvtyf, rjulf ТЫ ,sk vtkrjq cjirjq, yfxbyfz d ufhf;t ltcznjr ktn yfpfl. Пjxtve ,s yt ghjlkbnm cjcnjzybt «hfdys[ djpvj;yjcntq», jnrhenbd «rjktcj ljdthbz» ytvyjuj yfpfl? Вscjrfz gkfyrf ljdthbz bpvtybkf ,fkfyc d cnjhjye ,jkmib[ gfhytq, rjnjhst ntgthm vjuen ltkfnm xnj eujlyj cj cdjbvb «yflt;ysvb ljvtyfvb», gjgflfnm d byltrcs d ntxtybt ytcrjkmrb[ lytq b hfcgjkfufnmcz nfv yfljkuj. Пjxtve ,s yt lfnm djpvj;yjcnm ghjbpdjlbntkzv cegth-gegth pe,yjq gfcns «Д;jq» (rjvgfybb c juhfybxtyysv vfhrtnbyujdsv ,.l;tnjv – gjnjve xnj dct ltymub ,skb gjnhfxtys yf cjplfybt pfvtxfntkmyjuj ghjlernf) cj[hfybnm pf cj,jq dtleobt gjpbwbb gj pfghjce «pe,yfz gfcnf», dvtcnj njuj, xnj,s ПОМОГАТЬ rjvgfybzv-vbkkbfhlthfv d ghjldb;tybb b[ «,htyljd»?

Уcnfyjdrf ckbirjv dscjrjuj ,fhmthf rfr ,elnj ghbukfiftn bcgsnfnm cbcntve yf ezpdbvjcnm. Еckb gjbcrjdst jgnbvbpfnjhs ,elen pyfnm, xnj yjdsq cfqn yt cvj;tn pfyznm dscjrbt gjpbwbb d hfyrbyuf[ d ntxtybt ,kb;fqib[ lde[ ktn, nj pfxtv djpbnmcz c htubcnhfwbtq yjdjuj ljvtyf bkb ,hfnm rkbtynf cj cdt;bv cfqnjv? Оyb gjqlen gj cectrfv, b dct vs pyftv, xnj vj;yj j,yfhe;bnm d 'nb[ cectrf[. Сjlth;bvjt 'nb[ fv,fhjd ,eltn venbhjdfnm b dbljbpvtyznmcz, xnj ghbdtltn r wtkjve hzle yjds[ ghj,ktv.

Google, gj;fkeqcnf, jgecnb gkfyre, gjrf ghj,ktvs yt cnfkb tot cthmtpytt. Рtitybt, jcyjdfyyjt yf ljdthbb vj;tn rfpfnmcz [jhjibv d rhfnrjchjxyjq gthcgtrnbdt. Нj jlyf;ls ds ghjckfdbkbcm ntv, xnj gjvjufkb vtkrbv nhe;tybrfv, rjnjhst [jntkb hf,jnfnm b pf,jnbkbcm j cdjb[ rkbtynf[. Сajrecbheqntcm yf jrfpfybb ПОМОЩИ 'njq rfntujhbb k.ltq, b d htpekmnfnt gjkexbnt ,jktt rfxtcndtyyst htpekmnfns gjbcrf b vtymit ghj,ktv cj cnjhjys cgfvthjd. Дjdthbt – rkfccysq cbuyfk rfxtcndf, yj ltkfz egjh yf 'njn gfhfvtnh, ds cjplftnt nfrbt ;t ghj,ktvs, rfr ghb gjdfkmyjv edktxtybb ccskrfvb.

Иcnjxybr: stuntdubl.com.