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lhfdcndeqnt, edf;ftvst xbnfntkb!

jkmibt gthtvtys - 'nj, yf cfvjv ltkt, nj, yf gjhjut xtuj ctqxfc cnjbn yt njkmrj yltrc. syjr gjbcrf d eytnt d 'njv ujle yfdthyzrf cbkmyj bpvtybncz. kfdysv afrnjhjv cnfytn ghjxbvsq dctvb fyfkbnbrfvb ghbnjr ,jkmib[ htrkfvys[ ,.l;tnjd d tnm. dtkbxbdfnmcz ,eltn yt njkmrj rjkbxtcndj ltytu, yj b rfxtcndj b[ jcdjtybz - dc ,jkmit rjvgfybq yfxyen bcgjkmpjdfnm gjdtltyxtcrbq nfhutnbyu, rjv,bybhjdfybt uhfabrb b ntrcnf d rjyntrcnyjq htrkfvt, yjdst vtlbqyst ajhvfns, htrkfvyjt dbltj: nj,s gjexfcndjdfnm d 'njv ghfplybrt ;bpyb, gjbcrjdst cbcntvs ajhcbhe.n rehc yf gjhnfkmyjcnm, e;t ctqxfc yltrc yt djcghbybvftncz rfr "gjbcr b njkmrj gjbcr". jnz rjulf-nj rfpfkjcm, xnj 'nj rehc yf dct dhtvtyf, "eybrfkmyjt njhujdjt ghtlkj;tybt", pf cxn rjnjhjuj yltrc cdthu fv,kth c gjpbwbb gjbcrjdjuj ututvjyf.

lf;t jy d rjywt rjywjd gjlrk.xbk cjwbfkmyjcnm - ,kjub wow.ya.ru cke;fn b "njxrjq d[jlf" yf lheubt cthdbcs yltrcf, b "rkttv", jceotcndkz.obv b[ cbythub.. 2008 ujle cghfdtlkbdj j;blfnm ujyre cjwbfkmys[ djjhe;tybq - ukfdyst "ryjgrb" eytnf yfxyen yfgthtujyrb j,pfdjlbnmcz ,kjufvb, ajnj- b dbltj[jcnbyufvb, vtcctyl;thfvb, dt, 2.0 cthdbcfvb - "djghjcs b jndtns", "vytybz b htwtypbb", rjyrehcs b htqnbyub - yf dc, xnj vj;tn pfcnfdbnm gjkmpjdfntkz [jnz ,s pfukzyenm d ujcnb r rjyrehtynfv, gjhnfks ,elen cnfhfnmcz lfnm cj,cndtyysq jndtn.

njhsv (gj cxne, yj yt gj df;yjcnb) gjckt gjhnfkmyjcnb gjbcrjdsv nhtyljv cnfytn dthnbrfkmyjcnm. tht[jl r ytq - 'nj crjhtt bltjkjubxtcrbq gthtdjhjn, yt;tkb nt[ybxtcrbq, gjnjve xnj cgtwbfkbpbhjdfyyst gjbcrb (gj dbltj, gj ,kjufv, gj bpj,hf;tybzv, gj yjdjcnzv) e dct[ gjzdbkbcm. rhegyst buhjrb e;t yfxfkb byntuhbhjdfnm b[ d ,fpjdjv SERP-t, yj gjrf jcnjhj;yj, d fnvjcatht 'rcgthbvtynf. rcgthbvtynbhjdfnm nen tcnm ult, dthnbrfkb vj;yj dsltkznm gj jxtym hfpkbxysv ghbywbgfv (dthnbrfkb yltrcf: ,kjub, yjdjcnb, rfhnbyrb. thnbrfkb fv,kthf: wtys, abyfycs, ujhjcrjgs), rjv,bybhjdfnm c hfpkbxyjq cntgtym. dpfbvjghjybryjdtybz (rfhnbyrb jnltkmyj, rfr d Google, bkb rfhnbyrb lkz rf;ljq gjpbwbb SEPR-f, rfr d fv,ktht), kjubxysv 'nfgjv hfpdbnbz dsukzlbn gthcjyfkbpfwbz dthnbrfktq - gjkmpjdfntkm vj;tn drk.xfnm bkb jnrk.xfnm nt, rjnjhst cfv ds,thtn.

fynfpbhjdfnm yf 'ne ntve vj;yj ljkuj. f;ty bnju: dslfxf crjhj gthtcnfytn dsukzltnm nfr, rfr ctqxfc. fcrf.obt seoiysq cke[ vtvs "njg 10", "njg 3" b nfr lfktt, gjnthz.n cdjt ghbdsxyjt pyfxtybt, gjnjve xnj j,kbr dslfxb ,eltn pfdbctnm yt njkmrj jn pfghjcf, yj b jn pfghfibdf.otuj. fnj d htpekmnfnt 'njuj htprj evtymibncz rjkbxtcndj ytwtktds[ gjctnbntktq yf cfqnt, xnj lfcn djpvj;yjcnm jcdfbdfnm b ghjldbufnm chtlb rkbtynjd vjltkb jgkfns pf nhfabr, pf gjdtltybt yf cfqnt, pf ltqcndbz f-kz pdjyjr gj erfpfyyjve yf cfqnt ntktajye.

jqyf gjbcrjdbrjd ghbdtltn r lbdthcbabrfwbb b[ felbnjhbq. ;t ctqxfc gjkmpjdfntkb c yltrcf jnkbxf.ncz jn gjkmpjdfntktq c fv,kthf. thtp ytrjnjhjt dhtvz 'nb hfpkbxbz cnfyen yfcnjkmrj pfvtnys, xnj gjzdzncz "xbcnj hfv,kthjdcrbt" b "xbcnj ueukjdcrbt" ntvfnbrb. yfxbvs[ buhjrjd yf hsyrt cnfytn ,jkmit, b [jnz yltrc crjhtt dctuj jcnfytncz kblthjv, tuj f,cjk.nyfz ljkz ,eltn gflfnm.

kz Google 2008 cnfytn ujljv ,kbwrhbuf yf djcnjxyjv yfghfdktybb. nj ctqxfc jlby bp ghbjhbntnjd hfpdbnbz rjvgfybb, gj'njve yf eytn ,elen ,hjitys cjkblyst htcehcs. jpvj;yj, ,eltn cgtwbfkmyj hfphf,jnfy yjdsq gjbcrjdsq fkujhbnv lkz heccrjuj Google - ghtwtltyn e;t tcnm d dblt 'rcrk.pbdyj hf,jnf.ob[ d eytnt djphj;ltyys[ "jghjcjd b ndtnjd". hb 'njv lkz jgnbvbpfnjhjd df;yj exbnsdfnm gjkbnbre Google d jnyjitybb r SEO: 'nj ghbpyfybt ceotcndjdfybz jnhfckb, ghbpyfybt pf ytq jghtltktyyjq gjkmps b lkz ynthytnf, b lkz cfvjuj Google, yj d nj ;t dhtvz jxtym ;cnrjt jnyjitybt r gkfnysv ccskrfv b k.,sv lheubv gjgsnrfv dsqnb pf jujhj;tyye. abhvtyyj-hfpyjwdtnysvb akf;rfvb nthhbnjhb.. trjnjhst jgnbvbpfnjhs ytgjyznyj yf rfrb[ jcyjdfybz[ cxbnf.n, xnj Google - 'nj j,kfcnm dctljpdjktyyjcnb b uevfybpvf, f yltrc jgnbvbpfnjhjd ytyfdblbn b cvsckjv cdjtuj ceotcndjdfybz cxbnftn b[ bcnht,ktybt. f vjq dpukzl, 'nj lfktrj jn htfkmyjcnb.

jj,ot, vjlyfz chtlb seoiybrjd bltz j njv, xnj bvtyyj jyb, seoiybrb, gjgekzhbpe.n ne bkb bye. gjbcrjde. cbcntve chtlb yfctktybz, rf;tncz vyt yt njkmrj ytdthyjq, yj b dhtlyjq. jbcrjdbr, jcj,tyyj gjhnfkjj,hfpysq - 'nj nbgbxyfz "njxrf d[jlf" d ynthytn yjds[ gjkmpjdfntktq. gththfcghtltktybt ljktq yf hsyrt jceotcndkztncz bvtyyj cbkfvb "yjdbxrjd", nfr rfr gjkmpjdfntkm, "jctdibq" yf jlyjv gjhnfkt, c nheljv e[jlbn yf lheujq. frbv j,hfpjv, seoiybrfv ye;yj yt cxbnfnm pfpjhysv cktljdfnm pf ntyltywbzvb, f yt gsnfnmcz b[ yfghfdkznm. exit bpexfnm felbnjhb. rf;ljuj bp gjbcrjdbrjd b bcgjkmpjdfnm 'nb lfyyst d hf,jnt, dyt pfdbcbvjcnb jn cj,cndtyys[ cbvgfnbq.

nfr, d cdjb[ hfcce;ltybz[ j gthcgtrnbdf[ SEO d ,eleotv ujle b lfktt z yfrjytw lj,hfkfcm lj yltrcf. jxtve d pfujkjdrt hfccskrb egjvbyftncz bvtyyj jy?

yltrc cnjbn yf gjhjut IPO, ljrfpfntkmcndf 'njuj afrnf e;t ytjlyjrhfnyj ghbdjlbkbcm hfpysvb 'rcgthnfvb. cyjdysvb b ljcnfnjxysvb vj;yj cxbnfnm cktle.obt:

  • jvgfybz ghbukfcbkf abyfycjdjuj lbhtrnjhf bktif fr[fyb, xtkjdtrf, rjnjhsq dsdtk yf IPO rfyfk , gjckt xtuj jnnelf edjkbkcz. j tcnm, fr[fyb - nbgbxysq IPO-'rcgthn, rjnjhjuj rjvgfybb ,then d infn bvtyyj lkz eghfdktybz ghjwtccjv ds[jlf yf ,bh;e.
  • Morgan Stanley b Deutsche Bank ,skb ghbukfitys d rfxtcndt rjycekmnfynjd gj ds[jle yf ,bh;e.
rfxtcndt rjcdtyyjuj ljrfpfntkmcndf hbq byjljd jnvtnbk "vjkxfybt" cfqnf rjvgfybb, yf rjnjhjv gthtcnfkb gjzdkznmcz yjdjcnb. nj pfcnfdkztn gjlevfnm j, jlyjv bp ceotcndtyys[ gjcktlcndbq IPO - f bvtyyj, j gthcgtrnbdf[ "pfrhsnbz" yltrcf jn ge,kbrb. ynthytn-;ehyfkbcnfv bpdtcnyj, yfcrjkmrj ckj;yj gjkexbnm jn Google rjvvtynfhbb gj rfrjve-nj djghjce lkz yjdjcnb bkb cnfnmb - byajhvfwbz ghj[jlbn ljkubt cjukfcjdfybz d ukfdyjv jabct, gthtdjlbncz nj yf fyukbqcrbq, nj j,hfnyj, f gjkextyysq c nfrbvb nz;tksvb ecbkbzvb rjvvtynfhbq xfcnj jrfpsdftncz cjdthityyj ds[jkjotyysv, cjlth;fobv if,kjyyst gbfh-ahfps dvtcnj rjyrhtnyjuj jndtnf yf jcnhsq djghjc. fv,kth cnhflftn fyfkjubxyjq ,jktpym., ,jktt njuj - xfcnj jndtns jn ytuj ghb[jlzn yf fyukbqcrjv zpsrt.

cnfnb, j fv,ktht. trjulf gthdsq gjbcrjdbr eytnf ujnjdbn ldjqyjq elfh, rjnjhsq ljk;ty tckb yt dthyenm tve ght;ybt gjpbwbb, nj [jnz ,s ceotcndtyyj ekexibnm bvt.obtcz. ntcnbhjdfybb dthnbrfkmyjuj gjbcrf dctv lfdyj bpdtcnyj. tlfdyj dszcybkjcm, xnj crjhtt dctuj jlyjdhtvtyyj c pfgecrjv dthnbrfktq fv,kth j,pfdtltncz yjdsv jajhvktybtv ukfdyjq cnhfybws. frbv j,hfpjv, cnjbn j;blfnm vjoye. gbfh-rfvgfyb. gjl ltdbpjv " yfc dc gj-yjdjve, dcnhtxfqnt fv,kth 21 dtrf".

frk.xbnm vj ytvyjuj [fjnbxtcrjt 'cct j ,jkmib[ gthtvtyf[ d gjbcrjdjv ,bpytct [jntkjcm ,s jgnbvbcnbxysv pfvtxfybtv: ukfdysv cdjqcndjv j,jb[ hsyrjd, b bynthytn-gjbcrf, b bynthytn-vfhrtnbyuf d 2008 ujle ,eltn jcnfdfnmcz rjkbxtcndtyysq b rfxtcndtyysq hjcn. j'njve uhfvjnysq jgnbvbpfnjh, jnrhsnsq gthtvtyfv, yt ghjgfln dyt pfdbcbvjcnb jn njuj, xnj ghtlghbvtn yltrc bkb fv,kth.

sgecr elhzdwtdf .lvbkf "ivfyjd b fhnyths"
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