È lf;t jy d rjywt rjywjd gjlrk.xbk cjwbfkmyjcnm - ,kjub wow.ya.ru
cke;fn b "njxrjq d[jlf" yf lheubt cthdbcs ßyltrcf, b "rkttv",
jceotcndkz.obv b[ cbythub.. Â 2008 ujle cghfdtlkbdj j;blfnm ujyre
cjwbfkmys[ djjhe;tybq - ukfdyst "ryjgrb" Ðeytnf yfxyen yfgthtujyrb
j,pfdjlbnmcz ,kjufvb, ajnj- b dbltj[jcnbyufvb, vtcctyl;thfvb, dt, 2.0
cthdbcfvb - "djghjcs b jndtns", "vytybz b htwtypbb", rjyrehcs b
htqnbyub - yf dc¸, xnj vj;tn pfcnfdbnm gjkmpjdfntkz [jnz ,s pfukzyenm d
ujcnb r rjyrehtynfv, gjhnfks ,elen cnfhfnmcz lfnm cj,cndtyysq jndtn.
Ânjhsv (gj cx¸ne, yj yt gj df;yjcnb) gjckt gjhnfkmyjcnb gjbcrjdsv
nhtyljv cnfytn dthnbrfkmyjcnm. Ïtht[jl r ytq - 'nj crjhtt
bltjkjubxtcrbq gthtdjhjn, yt;tkb nt[ybxtcrbq, gjnjve xnj
cgtwbfkbpbhjdfyyst gjbcrb (gj dbltj, gj ,kjufv, gj bpj,hf;tybzv, gj
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b[ d ,fpjdjv SERP-t, yj gjrf jcnjhj;yj, d fnvjcatht 'rcgthbvtynf.
Ýrcgthbvtynbhjdfnm nen tcnm ult, dthnbrfkb vj;yj dsltkznm gj jxtym
hfpkbxysv ghbywbgfv (dthnbrfkb ßyltrcf: ,kjub, yjdjcnb, rfhnbyrb.
Âthnbrfkb Ðfv,kthf: wtys, abyfycs, ujhjcrjgs), rjv,bybhjdfnm c
hfpkbxyjq cntgtym. dpfbvjghjybryjdtybz (rfhnbyrb jnltkmyj, rfr d
Google, bkb rfhnbyrb lkz rf;ljq gjpbwbb SEPR-f, rfr d Ðfv,ktht),
kjubxysv 'nfgjv hfpdbnbz dsukzlbn gthcjyfkbpfwbz dthnbrfktq -
gjkmpjdfntkm vj;tn drk.xfnm bkb jnrk.xfnm nt, rjnjhst cfv ds,thtn.
Ôfynfpbhjdfnm yf 'ne ntve vj;yj ljkuj. Âf;ty bnju: dslfxf crjhj
gthtcnfytn dsukzltnm nfr, rfr ctqxfc. Ëfcrf.obt seoiysq cke[ vtvs "njg
10", "njg 3" b nfr lfktt, gjnthz.n cdjt ghbdsxyjt pyfxtybt, gjnjve xnj
j,kbr dslfxb ,eltn pfdbctnm yt njkmrj jn pfghjcf, yj b jn
pfghfibdf.otuj. Çfnj d htpekmnfnt 'njuj htprj evtymibncz rjkbxtcndj
ytwtktds[ gjctnbntktq yf cfqnt, xnj lfcn djpvj;yjcnm jcdfbdfnm b
ghjldbufnm chtlb rkbtynjd vjltkb jgkfns pf nhfabr, pf gjdtltybt yf
cfqnt, pf ltqcndbz f-kz pdjyjr gj erfpfyyjve yf cfqnt ntktajye.
Âjqyf gjbcrjdbrjd ghbdtltn r lbdthcbabrfwbb b[ felbnjhbq. Ó;t ctqxfc
gjkmpjdfntkb c ßyltrcf jnkbxf.ncz jn gjkmpjdfntktq c Ðfv,kthf. ×thtp
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yf hsyrt cnfytn ,jkmit, b [jnz ßyltrc crjhtt dctuj jcnfytncz kblthjv,
tuj f,cjk.nyfz ljkz ,eltn gflfnm.
Äkz Google 2008 cnfytn ujljv ,kbwrhbuf yf djcnjxyjv yfghfdktybb. Ýnj
ctqxfc jlby bp ghbjhbntnjd hfpdbnbz rjvgfybb, gj'njve yf Ðeytn ,elen
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gjbcrjdsq fkujhbnv lkz heccrjuj Google - ghtwtltyn e;t tcnm d dblt
'rcrk.pbdyj hf,jnf.ob[ d Ðeytnt djphj;ltyys[ "Âjghjcjd b Îndtnjd". Ïhb
'njv lkz jgnbvbpfnjhjd df;yj exbnsdfnm gjkbnbre Google d jnyjitybb r
SEO: 'nj ghbpyfybt ceotcndjdfybz jnhfckb, ghbpyfybt pf ytq jghtltktyyjq
gjkmps b lkz Èynthytnf, b lkz cfvjuj Google, yj d nj ;t dhtvz jxtym
;¸cnrjt jnyjitybt r gkfnysv ccskrfv b k.,sv lheubv gjgsnrfv dsqnb pf
jujhj;tyye. abhvtyyj-hfpyjwdtnysvb akf;rfvb nthhbnjhb.. Ítrjnjhst
jgnbvbpfnjhs ytgjyznyj yf rfrb[ jcyjdfybz[ cxbnf.n,
xnj Google - 'nj j,kfcnm dctljpdjktyyjcnb b uevfybpvf, f ßyltrc
jgnbvbpfnjhjd ytyfdblbn b cvsckjv cdjtuj ceotcndjdfybz cxbnftn b[
bcnht,ktybt. Íf vjq dpukzl, 'nj lfktrj jn htfkmyjcnb.
Âjj,ot, vjlyfz chtlb seoiybrjd bltz j njv, xnj bvtyyj jyb, seoiybrb,
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yt njkmrj ytdthyjq, yj b dhtlyjq. Ïjbcrjdbr, jcj,tyyj gjhnfkjj,hfpysq -
'nj nbgbxyfz "njxrf d[jlf" d Èynthytn yjds[ gjkmpjdfntktq. À
gththfcghtltktybt ljktq yf hsyrt jceotcndkztncz bvtyyj cbkfvb
"yjdbxrjd", nfr rfr gjkmpjdfntkm, "jctdibq" yf jlyjv gjhnfkt, c nheljv
e[jlbn yf lheujq. Òfrbv j,hfpjv, seoiybrfv ye;yj yt cxbnfnm pfpjhysv
cktljdfnm pf ntyltywbzvb, f yt gsnfnmcz b[ yfghfdkznm. Ëexit bpexfnm
felbnjhb. rf;ljuj bp gjbcrjdbrjd b bcgjkmpjdfnm 'nb lfyyst d hf,jnt,
dyt pfdbcbvjcnb jn cj,cndtyys[ cbvgfnbq.
Ènfr, d cdjb[ hfcce;ltybz[ j gthcgtrnbdf[ SEO d ,eleotv ujle b lfktt z
yfrjytw lj,hfkfcm lj ßyltrcf. Ïjxtve d pfujkjdrt hfccskrb egjvbyftncz
bvtyyj jy?
ßyltrc cnjbn yf gjhjut IPO, ljrfpfntkmcndf 'njuj afrnf e;t ytjlyjrhfnyj
ghbdjlbkbcm hfpysvb 'rcgthnfvb. Îcyjdysvb b ljcnfnjxysvb vj;yj cxbnfnm
cktle.obt:
- Êjvgfybz ghbukfcbkf abyfycjdjuj lbhtrnjhf Íbktif Ëfr[fyb,
xtkjdtrf, rjnjhsq dsdtk yf IPO rfyfk ÑÒÑ, gjckt xtuj jnnelf edjkbkcz.
Òj tcnm, Ëfr[fyb - nbgbxysq IPO-'rcgthn, rjnjhjuj rjvgfybb ,then d infn
bvtyyj lkz eghfdktybz ghjwtccjv ds[jlf yf ,bh;e.
- Morgan Stanley b Deutsche Bank ,skb ghbukfitys d rfxtcndt rjycekmnfynjd gj ds[jle yf ,bh;e.
 rfxtcndt rjcdtyyjuj ljrfpfntkmcndf Þhbq Ñbyjljd jnvtnbk
"vjkxfybt" cfqnf rjvgfybb, yf rjnjhjv gthtcnfkb gjzdkznmcz yjdjcnb. Ýnj
pfcnfdkztn gjlevfnm j, jlyjv bp ceotcndtyys[ gjcktlcndbq IPO - f
bvtyyj, j gthcgtrnbdf[ "pfrhsnbz" ßyltrcf jn ge,kbrb.
Èynthytn-;ehyfkbcnfv bpdtcnyj, yfcrjkmrj ckj;yj gjkexbnm jn Google
rjvvtynfhbb gj rfrjve-nj djghjce lkz yjdjcnb bkb cnfnmb - byajhvfwbz
ghj[jlbn ljkubt cjukfcjdfybz d ukfdyjv jabct, gthtdjlbncz nj yf
fyukbqcrbq, nj j,hfnyj, f gjkextyysq c nfrbvb nz;tksvb ecbkbzvb
rjvvtynfhbq xfcnj jrfpsdftncz cjdthityyj ds[jkjotyysv, cjlth;fobv
if,kjyyst gbfh-ahfps dvtcnj rjyrhtnyjuj jndtnf yf jcnhsq djghjc.
Ðfv,kth cnhflftn fyfkjubxyjq ,jktpym., ,jktt njuj - xfcnj jndtns jn
ytuj ghb[jlzn yf fyukbqcrjv zpsrt.
Êcnfnb, j Ðfv,ktht. Ítrjulf gthdsq gjbcrjdbr Ðeytnf ujnjdbn ldjqyjq
elfh, rjnjhsq ljk;ty tckb yt dthyenm tve ght;ybt gjpbwbb, nj [jnz ,s
ceotcndtyyj ekexibnm bvt.obtcz. Î ntcnbhjdfybb dthnbrfkmyjuj gjbcrf
dctv lfdyj bpdtcnyj. Ítlfdyj dszcybkjcm, xnj crjhtt dctuj jlyjdhtvtyyj
c pfgecrjv dthnbrfktq Ðfv,kth j,pfdtltncz yjdsv jajhvktybtv
ukfdyjq cnhfybws. Òfrbv j,hfpjv, cnjbn j;blfnm vjoye. gbfh-rfvgfyb. gjl
ltdbpjv "Ó yfc dc¸ gj-yjdjve, dcnhtxfqnt Ðfv,kth 21 dtrf".
Çfrk.xbnm vj¸ ytvyjuj [fjnbxtcrjt 'cct j ,jkmib[ gthtvtyf[ d gjbcrjdjv
,bpytct [jntkjcm ,s jgnbvbcnbxysv pfvtxfybtv: ukfdysv cdjqcndjv j,jb[
hsyrjd, b bynthytn-gjbcrf, b bynthytn-vfhrtnbyuf d 2008 ujle ,eltn
jcnfdfnmcz rjkbxtcndtyysq b rfxtcndtyysq hjcn. Ïj'njve uhfvjnysq
jgnbvbpfnjh, jnrhsnsq gthtvtyfv, yt ghjgfl¸n dyt pfdbcbvjcnb jn njuj,
xnj ghtlghbvtn ßyltrc bkb Ðfv,kth.
