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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ïj cnfnbcnbrt d Ðjccbb xbckj gjkmpjdfntktq
Èynthytn-vfufpbyjd e;t ghtdscbkj 10 vky xtkjdtr. È 'nf wbahf ghjljk;ftn
hfcnb. Å;tlytdyj jykfqyjdst vfufpbys ghbdktrf.n jrjkj 80 nsczx
gjctnbntktq, xnj cjgjcnfdbvj c gjctoftvjcnm. nfrb[ ctrnjhjd Ðeytnf, rfr
rjvgm.nthyst buhs, ghjdfqlths bkb vepsrfkmyst fh[bds.
Ñghfdrf: Èynthytn-vfufpby - 'nj cfqn, yf rjnjhjv d
bynthfrnbdyjv ht;bvt vj;yj ghjbpdtcnb pfrfp njdfhf bkb eckeub, f d
bltfkt - d bynthfrnbdyjv ht;bvt tuj b jgkfnbnm. Òfr;t gjlhfpevtdftncz
ljcnfdrf njdfhf ghjlfdwjv bkb jgkfnf yfkj;ysv gkfnt;jv.
Äbyfvbrf hjcnf xbckf gjkmpjdfntktq eckeufvb
Èynthytn-vfufpbyf ytpyfxbntkmyf, yj ntyltywbz, rfr ujdjhzn 'rcgthns d
'njq catht, ecnjqxbdf yf ghjnz;tybb gjcktlyb[ lde[ ktn. Åckb yf Óhfkt
tot d 2001 ujle hsyjr Èynthytn-njhujdkb ,sk ghfrnbxtcrb gecnsv, ctqxfc
xbckj Èynthytn-vfufpbyjd cjcnfdkztn gjhzlrf nsczxb, yt cxbnfz
'ktrnhjyys[ rfnfkjujd, dbnhby, ghfqc-kbcnjd, rjnjhs[ e;t ltcznrb nsczx.
Íj ujdjhbnm j cnhtvbntkmyjv edtkbxtybb dj dct[
htubjyf[ cnhfys gjrf ght;ltdhtvtyyj, gjcrjkmre gjkmpe.ncz eckeufvb
Èynthytn-njhujdkb, d jcyjdyjv, njkmrj d rhegys[ ujhjlf[. Ïhb 'njv
yfb,jkmibq chtlybq hfpvth pfnhfn ghb[jlbncz yf gjkmpjdfntktq Ìjcrds,
Ötynhfkmyjuj b Äfkmytdjcnjxyjuj atlthfkmys[ jrheujd, f yfbvtymibq – yf
gjkmpjdfntktq Þ;yjuj b Ïhbdjk;crjuj atlthfkmys[ jrheujd. Íf Óhfkt,
jnvtxf.n herjdjlbntkb Èynthytn-vfufpbyjd, xbckj dbhnefkmys[ ghjlf;
hfcntn, gjzdkztncz dct ,jkmit gjcnjzyys[ rkbtynjd, yj ghjwtcc gjrf yt
cnjkm frnbdty, rfr d cnjkbwt, ult b xbckj gjkmpjdfntktq ÏÊ ,jkmit, b
ehjdtym gjlujnjdrb lkz hf,jns d Ñtnb dsit. À nfr;t hfpdbnbt ghjbc[jlbn
,scnhtt, xtv d ÓhÔÎ.
Ìt;le ntv, pf djctvm ktn ceotcndjdfybz
Èynthytn-vfufpbyjd d Ðjccbb e yb[ cajhvbhjdfkcz cdjq rheu
gjkmpjdfntktq, dsltkbkbcm kblbhe.obt yfghfdktybz. Ïj lfyysv ;ehyfkf
"SALES business/ Ïhjlf;b", kblthcndj ghjlf; cj[hfyztncz e nfrb[
rfntujhbq njdfhjd, rfr rybub, gtxfnyst bplfybz, felbj-dbltjrfcctns,
ghjuhfvvyjt j,tcgtxtybt, 'ktrnhjyyst bplfybz (gthdst vtcnf gj ljcnfdrt
gjgekzhys[ njdfhjd pfybvf.n ozon.ru, bolero.ru, dostavka.ru). Ïhb 'njv
yf gthdjv vtcnt ntktajys, ,snjdfz 'ktrnhjybrf, rjvgm.nthyfz nt[ybrf, yf
dnjhjv – rybub, wdtns, yf nhtnmtv - ghjlerns gbnfybz.
Ãkfdysv j,hfpjv ghbxbyf ecgt[f bvtyyj 'nb[ njdfhjd
pfrk.xftncz, dj-gthds[, d njv, xnj nt[ybxtcrbt [fhfrnthbcnbrb b wdtn
dctulf vj;yj gjcvjnhtnm yf 'rhfyt rjvgm.nthf, byajhvfwb. ghjxbnfnm yf
k.,jv cgtwbfkbpbhjdfyyjv cfqnt. ×nj rfcftncz, ljgecnbv, nt[ ;t rybu, nj
pltcm ljcnfnjxyj ghjkbcnfnm fyyjnfwb. r ybv. Âj-dnjhs[, 'nj cdzpfyj c
rfntujhbtq gjregfntkz Èynthytn-ghjlerwbb. Â ytrjnjhjq cntgtyb
gjregfntkmcrfz frnbdyjcnm cdzpfyf c ehjdytv j,hfpjdfybz
Èynthytn-gjkmpjdfntktq. Ñhtlb gjkmpjdfntktq c dscibv j,hfpjdfybtv ljkz
gjcnjzyys[ rfr frnbdys[, nfr b evthtyys[ ctntds[ gjregfntktq,
gbitn"SALES business/ Ïhjlf;b", ljcnbuftn vfrcbvevf 12% b 52%
cjjndtncndtyyj.
"Êkbtyn Èynthytn-vfufpbyf xfot dctuj uhfvjnysq
xtkjdtr, gjlrjdfyysq, gjxbnfdibq lj 'njuj nt[ybxtcrbt [fhfrnthbcnbrb
njdfhf. Îy ghbvthyj pyftn, xnj [jxtn regbnm, jy pyftn wtye yf 'njn
njdfh. ×tkjdtr ljcnfnjxyj j,hfpjdfy. Êkbtyns Èynthytn-vfufpbyjd – 'nj
jghtltktyyfz rfntujhbz kbw, rjnjhst evt.n hfpj,hfnmcz d rjvgm.nthf[,
gjybvf.n, ult vj;yj gjkexbnm byajhvfwb.", - hfccrfpsdftn Ífrfyeyt.RU
lbhtrnjh Èynthytn-vfufpbyf "Âfhbfyn" Øfvbkm Ñeyufnekkby.
Ñhtlb gjcnjzyys[ gjregfntktq ,jktt ghtlcnfdkty ckjq
ghtlghbybvfntktq, lbhtrnjhjd, herjdjlbntktq gjlhfpltktybq b ukfdys[
cgtwbfkbcnjd, f chtlb evthtyys[ gjregfntktq – ckjq cgtwbfkbcnjd,
ghjuhfvvbcnjd, exfob[cz b hf,jnf.ob[ gjkmpjdfntktq. Òj tcnm ,jkmitq
xfcnm. jabcys[ hf,jnybrjd, lkz rjnjhs[ elj,cndj gjkmpjdfybz dbhnefkmysv
vfufpbyjv pfrk.xftncz d ,scnhjnt ljcnfdrb b djpvj;yjcnb 'rjyjvbb
dhtvtyb.
"Îlyj bp ghtbveotcnd nfrjuj vfufpbyf d njv, xnj
xtkjdtre yt ye;yj ,tufnm gj vfufpbyfv d gjbcrf[ ye;yjq dtob,
jnrkflsdfnm cdjb ltkf, dct ljcnfdkztncz yf ljv. Çltcm jy ltkftn pfrfp
bp ljvf bkb yf cdjtv hf,jxtv vtcnt, - ujdjhbn Øfvbkm Ñeyufnekkby,-
Êhjvt njuj, tckb d j,sxyjv vfufpbyt crkfl yf 500-600 gjpbwbq, b ds,jh
juhfybxty, nj e yfc gjhzlrf 6 nsc. njdfhjd, rjnjhst tcnm d yfkbxbb. Åot
jlby df;ysq vjvtyn – wtyf. Îyf yb;t gj chfdytyb. c wtyfvb d j,sxys[
vfufpbyf[".
Êfr ghfdbkj, ltqcndbntkmyj nfr b tcnm, f hfpybwf d
wtyt Èynthytn-vfufpbyf b j,sxyjuj jghtltkztncz hfpysvb ghbywbgfvb
jhufybpfwbb ghjlf;. Äkz dbhnefkmyjuj vfufpbyf yt yflj gjregfnm bkb
fhtyljdfnm njhujdst gkjoflb, f, cjjndtncndtyyj, nhfnbnmcz yf
rjvveyfkmyst gkfnt;b. Äkz ctntdjuj vfufpbyf ljcnfnjxyj crhjvyjuj jabcf
yf 10-15 xtkjdtr. À vyjubt ghtlghbybvfntkb yf gthds[ gjhf[ jhufybpe.n
tuj lf;t d fgfhnfvtynf[ cj,cndtyyjq rdfhnbhs. Òfr;t yt bvttn pyfxtybz,
ult ,eltn yf[jlbnmcz gjvtotybt-jabc, gjcrjkmre ghb ds,jht tuj ytn
jhbtynfwbb yf rkbtynf, ghj[jlbvjcnm hfqjyf.
Âvtcnt c ntv, pfvtnbv, tcnm b lheubt buhjrb hsyrf,
rjnjhst, ytcvjnhz yf dct jgbcfyyst ghtbveotcndf b[ 'ktrnhjyyjuj
ghjbpdjlcndf, wtys dct-nfrb pfdsif.n.
Òfr, ytlfdyj cnjkryekfcm c ntv, xnj ,snjde. nt[ybre
jlyjq vtcnyjq njhujdjq ctnb, yfghbvth, kexit regbnm d b[ abpbxtcrjv
vfufpbyt, f yt 'ktrnhjyyjv, ult djpybrkf b ghj,ktvf c ljcnfdrjq, b wtyf
dbhnefkmyfz gjkexfkfcm ytcrjkmrj dsit. Òj ;t cfvjt vjue crfpfnm ghj
gjregre ktrfhcnd b wdtnjd.
×nj rfcftncz tot jlyjuj gk.cf Èynthytn-vfufpbyf -
,scnhjns j,cke;bdfybz, nj jyf ghjzdkztncz yt njkmrj d ,scnhjnt
ljcnfdrb, yj b ,scnhjnt ds,jhf njdfhf. Êfr hfccrfpsdftn dtleobq
cgtwbfkbcn gj hfpdbnb. b vfhrtnbyue ÑÊ "Ñtdthyfz rfpyf" Ìfhbyf
Ìtldtltdf: "Ó yfc tcnm Èynthytn-vfufpby, d rjnjhjv ghjlf.ncz cnhf[jdrb.
Ïhjwtlehf j,cke;bdfybz cktle.ofz: rkbtyn pfgjkyztn pfzdktybt, vs tuj
gjkexftv.
Ïhtldfhbntkmyj xtkjdtr c gjvjom. bvt.ob[cz yf cfqnt
rfkmrekznjhjd vj;tn ghtldfhbntkmyj ghjcxbnfnm cevve. Äfkmit gjregfntkm
cfv ds,bhftn: jy ghbtp;ftn d jabc (gjrf 'ktrnhjyyst gjlgbcb yt
hf,jnf.n) bkb vs ghbdjpbv gjkbc r ytve ljvjq". Ïhbvthyj nfrbv ;t
zdkztncz cgjcj, j,cke;bdfybz b d lheub[ Èynthytn-vfufpbyf[, njkmrj
dvtcnj cnhf[jdrb vj;tn ,snm k.,jq lheujq ghjlern. Ïhbxtv, yflj crfpfnm
njdfhs ctujlyz ghjlf.n cfvst hfpyjj,hfpyst: dgkjnm lj ghtlvtnjd lkz
ktditq.
Ñfv gj ct,t dfhbfyn ceotcndjdfybz 'ktrnhjyyjuj
vfufpbyf ghfrnbxtcrb bltfkty: b wtyf yb;t, b ds,jh ,jkmit, b ljcnfdrf
yf ljv bvttncz, yt yflj ghjnbhfnm gjljids j,edb, ,tufz gj vfufpbyfv b
hfcnhfxbdfz lhfujwtyyst vbyens. Íj d htfkmyjcnb xfcnj jrfpsdftncz, xnj
ljcnfdzn yt cjdctv nj, xnj ye;yj bkb rfxtcndj jcnfdkztn ;tkfnm kexituj.
Ít htlrj yf crkflt b djdct yt ,sdftn nt[ njdfhjd, rjnjhst dskj;tys yf
cfqnt. Êjytxyj, ytkmpz gjl jlye uht,tyre hfdyznm dct[.
Èynthytn-vfufpbys, rjnjhst [jnzn jcnfnmcz yf hsyrt
yfljkuj, ljhj;fn cdjtq htgenfwbtq b rjynhfafrnyjuj njdfhf e yb[ yt
,jkmit, xtv d j,sxys[ vfufpbyf[. Ïj ckjdfv Øfvbkz Ñeyufnekkbyf, rkbtyn
bltn d njn vfufpby, rjnjhsq pfhtrjvtyljdfk ct,z, ult jy gjkexftn
rfxtcndtyysq ghjlern. Ïj'njve jcyjdyjq rk.x r njve, xnj,s rjvgfybz
jcnfkfcm yf hsyrt, - 'nj rfxtcndj hf,jns.
Çfvtcnbntkm lbhtrnjhf ctnb vfufpbyjd "Èyntycbdybr"
Ävbnhbq Ãht,tyrby nfr;t cxbnftn, xnj tckb xtkjdtr gtht;bdftn gj gjdjle
"cthjq" ghjlerwbb, nj jy ds,thtn Èynthytn-vfufpby jn cjkblyjq rjvgfybb.
 'njv ckexft, gj tuj vytyb., ytgkj[j bvtnm tot htfkmysq vfufpby, ult b
gjregfntkm cvj;tn njdfh gjcvjnhtnm, b ghjlfdtw dctulf ,eltn edthty d
yjhvfkmyjv njdfhjj,jhjnt.
Âvtcnt c ntv tcnm ghj,ktvs, rjnjhst yt pfdbczn jn
rfxtcndf hf,jns lf;t cthmtpys[ b cjkblys[ Èynthytn-vfufpbyjd. Ïthdsq
djghjc cdzpfy c cbcntvjq jgkfns 'ktrnhjyys[ eckeu. Ñtqxfc jgkfnf
jceotcndkztncz kb,j yfkbxysvb ghb gthtlfxt ljujdjhf, kb,j xthtp
Èynthytn-,fyr.
Îlby bp hfcghjcnhfytyys[ ctujlyz cgjcj,jd jgkfns d
Èynthytn-vfufpbyf[ – yfkbxyst ghb ljcnfdrt. Íj ghb elfktyyjq ljcnfdrt,
tckb gjregf.ncz njdfhs bp Èynthytn-vfufpbyjd, hfcgjkj;tyys[ d lheub[
ujhjlf[, cbcntvf hfcxtnjd ghb ljcnfdrt e;t yt ltqcndetn. È njulf
gjregfntk. ytj,[jlbvj ,t;fnm d Ñ,th,fyr b jajhvkznm nfv gkfnt;re.
Ñgjcj,, ghzvj ujdjhz, yt elj,ysq yb lkz gjregfntkz,
rjnjhsq nfr;t nhfnbn cdjt dhtvz, xnj yfheiftn jlby bp ghbywbgjd hf,jns
dbhnefkmyjuj vfufpbyf, yb lkz ghjlfdwf, rjnjhsq lkbntkmysq ghjvt;enjr
dhtvtyb yt vj;tn gjkexbnm ltymub pf njdfh. Ñjdhtvtyyst chtlcndf jgkfns
njdfhf/eckeu (gkfnt;yst cbcntvs ASSIST, CyberPlat b lh.) tot yt
gjkexbkb e yfc ibhjrjuj hfcghjcnhfytybz. Ðfcxtn gj gkfcnbrjdjq rfhnt,
rjulf pfrfpxbr pfgjkyztn cgtwbfkmye. ajhve yf cfqnt vfufpbyf, relf
ddjlbn yjvth cdjtq rfhns, chjrb tt ltqcndbz b rjl, erfpfyysq yf rfhnt,
f vfufpby ajhvbhetn 'ktrnhjyysq pfghjc d ,fyr, ult j,cke;bdftncz lfyysq
pfrfpxbr, b cj cxtnf cybvftncz ytj,[jlbvfz cevvf, nfr;t ghjbpdjlbnm
,jzncz.
Äbhtrnjh NetAngels Àynjy Õfkbrjd pfvtxftn, xnj d
Èynthytn-vfufpbyf[ tcnm ajhvf jgkfns xthtp hfcxtnysq cxtn d ,fyrt, yj e
dct[ cxtnf d hfpys[ ,fyrf[, f vfufpby xfcnj vj;tn cjnhelybxfnm yt c ntv
,fyrjv, d rjnjhjv e gjregfntkz pfdtlty cxtn.
Ålbyjq ;t ajhvs jgkfns xthtp ,fyrb e
Èynthytn-vfufpbyjd gjrf ytn. "Åckb pf uhfybwtq pf gjregre njdfhf vj;yj
hfccxbnfnmcz gj Èynthytn-rfhnt, nj e yfc nfrfz cbcntvf ghfrnbxtcrb yt
ltqcndetn ctujlyz. Åcnm Web-Money, yt gjyznyst ybrjve, yj gkfnt;ys[
cbcntv ytn", - gjzcyztn jy.
Ïj ckjdfv Àynjyf Õfkbrjdf, tcnm tot jlyf ghj,ktvf.
Ñtujlyz ceotcndetn jxtym vyjuj Èynthytn-vfufpbyjd, yt flfgnbhjdfyys[
gjl hfpyst nbgs ,hfepthjd (ghjuhfvvs ghjcvjnhf cnhfybw): rfr ghfdbkj,
cnhfybws nfrb[ vfufpbyjd jgnbvbpbhjdfys lkz Microsoft Internet
Explorer. Íj ghbj,htcnb gjregre e 'ktrnhjyyjuj ghjlfdwf ;tkf.n b
gjkmpjdfntkb lheub[ ,hfepthjd, nfrb[ rfr Opera, Mozilla Firefox,
Netscape Navigator b lh. À, vt;le ntv, cltkfnm 'nj bv yt elftncz,
gjcrjkmre e yb[ ghb hf,jnt c dbhnefkmysv vfufpbyjv ytghfdbkmyj
jnj,hf;f.ncz cnhfybws, f xfcnj b djdct yt hf,jnf.n pyfxbvst
aeyrwbjyfkmyst ,kjrb.
Òfrbv j,hfpjv, nthz.ncz gjntywbfkmyst rkbtyns.
Ó yfc gjrf nfrfz ghj,ktvf gjzdkztncz gjnjve, xnj
jcyjdfnm Èynthytn-vfufpby cnfhf.ncz vfksvb chtlcndfvb. Ðfphf,jnrf cfqnf
'ktrnhjyyjuj vfufpbyf, gj jwtyrfv lbpfqythjd Web-cnelbq, pf cfvsq
ghjcnjq dfhbfyn vfufpbyfv j,jqltncz d $500. Ïjkyjwtyysq ;t dfhbfyn
,eltn cnjbnm d chtlytv $2000 nsc., rjnjhst yt rf;lsq herjdjlbntkm ujnjd
dskj;bnm yf yfxfkmys[ 'nfgf[ hfpdbnbz vfufpbyf.
Ìt;le ntv, lbpfqy cfqnf Èynthytn-vfufpbyf b dthyfz
aeyrwbjyfkmyfz jhufybpfwbz buhf.n ne ;t hjkm, xnj ghfdbkmyj hfpkj;tyysq
njdfh d j,sxyjv vfufpbyt: jy b ghjlftn, jy b ghbdktrftn dybvfybt
rkbtynf. Îy b cjplftn ljdthbt r 'njve vfufpbye. Ïhfdbkmyj cltkfyysq
lbpfqy gcb[jkjubxtcrb hfcgjkfuftn r gjregrt b ajhvbhetn bvbl; cjkblyjuj
pfdtltybz.
"ß levf., xnj lbpfqy Èynthytn-vfufpbyf
hfphf,fnsdftncz gj ntv ;t ghbywbgfv, xnj b lbpfqy Èynthytn-cfqnf,
gjcrjkmre rhfcjnf b gjkmpf ljk;ys yf[jlbncz d hfdyjdtcbb. Â
Èynthytn-vfufpbyt aeyrwbjyfkmyjcnm dsldbuftncz yf gthdjt vtcnj. Åckb ds
pfqltnt yf rhfcbdsq Èynthytn-vfufpby, dfv gjyhfdbncz lbpfqy, yj ds yt
cvj;tnt djcgjkmpjdfnmcz bv, nj ds ,jkmit nelf yt gjqltnt, f pflfxf
k.,juj Èynthytn-vfufpbyf – 'nj ghjlf;f ghjlerwbb b rfr vj;yj ,jkmit b
'aatrnbdytq, - j,]zcyztn lbpfqyth ÎÎÎ "Âbpefkmyfz vt[fybrf" Ífnfkmz
Êfcfdbyf, - Ãkfdysq gfhfvtnh cfqnf - vfrcbvfkmyfz ghjcnjnf lkz
gjkmpjdfybz. Ïj'njve ytj,[jlbvj dpdtibdfnm rf;lsq 'ktvtyn: ye;yj kb
hbcjdfnm 'ne ryjgre bkb vj;yj j,jqnbcm ntrcnjdjq ccskrjq. Ïj
Èynthytn-vfufpbye ljk;yf ,snm ghjlevfyf yfdbufwbz, hfcgjkj;tybt
cvsckjds[ ,kjrjd b xnj,s gjkmpjdfntkm vju lj,hfnmcz lj bynthtce.otq tuj
ghjlerwbb pf ldf-nhb rkbrf.
Ïfhfvtnh wdtnf nfr;t bvttn ,jkmijt pyfxtybt".
Âgjkyt djpvj;yj, xnj b gfhfvtnh wdtnf, gjlj,hfyysq c
jhbtynfwbtq yf jghtltktyye. wtktde. felbnjhb., b elj,yfz jgkfnf eckeu –
'nj e;t cktle.obq ehjdtym hfpdbnbz pfzdbditq j ct,t dbhnefkmyjq cbcntvs
ghjlf;. Ïjrf ;t njkmrj ytvyjubt vfufpbys vjuen gj[dfcnfnmcz b gthdsv, b
dnjhsv, b nhtnmbv. Âctv jcnfkmysv tot ghtlcnjbn jcdfbdfnm d 'njq catht
vbhjdjq jgsn jhufybpfwbb 'ktrnhjyys[ ghjlf;, htifnm j,jpyfxtyyst
ghj,ktvs. Íf lfyyjv ;t 'nfgt hfpdbnbz jcyjdysv lkz jntxtcndtyys[
Èynthytn-vfufpbyjd zdkztncz ,jhm,f pf rkbtynf b pf rfxtcndj njdfhf. ×nj
e;t ytgkj[jq gjrfpfntkm…
Ífrfyeythe
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