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,]trnbdyjcnm gjyznbt ce,]trnbdyjt. cj,tyyj zhrj 'nj ghjzdkztncz d ,jhm,t bynthtcjd exfcnybrjd k.,juj htqnbyuf. tlm nj, xnj jlyjve rf;tncz cghfdtlkbdsv, gjcrjkmre jy gjgfk d jg, lheujq, yt gjgfdibq, cxbnftn kj;ysv b f,cjk.nyj ce,]trnbdysv. ghj,ktvjq j,]trnbdyjcnb afrnjhjd vs cnjkryekbcm chfpe gjckt yfgbcfybz gthdjq cnfnmb j kblthf[ gjbcrjdjuj ghjldb;tybz. yjubt bp rjvgfybq, yt gjgfdib[ d gznthre kblthjd, djpveofkbcm gj gjdjle ytcrjkmrb[ dtotq:
- cfvbv vtnjljv 'rcgthnyjq jwtyrb;
- d jghjct exfcndjdfkb 'rcgthns, bvt.obt ghzvjt jnyjitybt r htqnbyuetvsv rjvgfybzv, nj tcnm, jyb cgtwbfkmyj pfdsczn jwtyrb cdjtq rjvgfybb;
- lkz jwtyrb bcgjkmpjdfkbcm yt nt afrnjhs.

fcfntkmyj dct[ 'nb[ geyrnjd:
1. tnjl 'rcgthnyjq jwtyrb ibhjrj hfcghjcnhfyty b cxbnftncz jlybv bp cfvs[ j,]trnbdys[. kfdyjt rdfkbabrfwbz 'rcgthnjd b b[ gjybvfybt djghjcf.
2. c[jlz bp gjcktlytuj, 'rcgthns jn,bhfkbcm yfb,jktt ghb,kb;tyyst r vbhe SEO. .lf gjgfkb rfr ytpfdbcbvst 'rcgthns, nfrbt rfr kflbckfd jxtnrjd, ghtcc-ctrhtnfhm ̻, bkb hb,eycrfz bpf, pfvtcnbntkm lbhtrnjhf rjvgfybb Web Advance, nfr b cjnhelybrb cfvb[ jwtybdftvs[ rjvgfybq. lf;t tckb jlyb cjnhelybrb rjvgfybq b gjcnfdbkb ct,t kbiybq ,fkk, nj lheubt e; njxyj jwtybkb b[ vfrcbvfkmyj j,]trnbdyj, xnj ybdtkbhjdfkj djpvj;yst yfrhenrb.
3. s,jh afrnjhjd lkz jwtyrb yfb,jktt ezpdbvfz xfcnm htqnbyuf. j 'njn ds,jh jcnftncz d k.,jv ckexft pf htqnbyue.obv.

kz cdjtq dnjhjq cnfnmb-htqnbyuf vs jcnfdbkb cfvjt bynthtcyjt. bvtyyj rjkbxtcndj rkbtynjd b j,jhjns rjvgfybq.

tnjljkjubz

'njn hfp vs dpzkb njkmrj ne byajhvfwb., rjnjhe. vjuen ghtljcnfdbnm cfvb rjvgfybb. bvtyyj:
1. kz SEO-rjvgfybq. s cghfibdfkb nfrbt afrnjhs rfr
- rjkbxtcndj ghjldbuftvs[ d vtczw cfqnjd;
- wtys yf ghjldb;tybt vbybvfkmye. (min) b vfrcbvfkmye. (max);
- ghb,kbpbntkmye. ghjwtynye. hfp,bdre rkbtynjd yf nt[, rnj ghjldbuftncz gj cfvsv ltitdsv rfvgfybzv, gj chtlytq cnjbvjcnb b gj vfrcbvfkmyjq.

frbv j,hfpjv, vs gjkexbkb ghtlcnfdktybt j njv, crjkmrj rf;lfz rjvgfybz pfhf,fnsdftn d vtczw. kz gjkextybz lfyys[ j lj[jlf[ pf dtcm ujl vs evyj;fkb j,jhjns pf vtczw yf 12.
eotcndetn ytcrjkmrj vtif.ob[ j,]trnbdyjcnb htqnbyuf afrnjhjd:
- rjvgfybb vjukb ghtljcnfdbnm pfdsityyst lfyyst;
- rjkbxtcndj rkbtynjd pf ujl yt jlyj b nj ;t, f vtyztncz.
j vs ghtyt,htukb 'nbvb djpvj;ysvb gjuhtiyjcnzvb b dtkb hfcxtns, ghbyzd rfr lfyyjcnm, cghfdtlkbdjcnm dctq ghtljcnfdktyyjq byajhvfwbb lkz dct[ rjvgfybq.

2. kz ,bh; ccskjr. jlcxtn j,jhjnjd ,hjrthcrb[ abhv jceotcndkzkcz d ldf 'nfgf.
jlcxtn djpvj;ys[ j,jhjnjd rjvgfybq. s evyj;fkb rjkbxtcndj ccskrjvtcn rjvgfybb (d ckexft, tckb yt erfpsdfkjcm, evyj;fkb rjkbxtcndj cnhfybw d ,fpt ,hjrthf yf 12 chtlytt rjkbxtcndj ccskjr yf cnhfybwt) yf cnjbvjcnm 1 ccskrb. kz rf;ljq rjvgfybb jnltkmyj.
jlcxtn nfr yfpsdftvjq uhzpyjq ghb,skb. ltcm ye;yj ,skj extcnm ldf jcyjdys[ vjvtynf: ghjwtyn htfkmyj ghjlfdftvs[ jn 'njuj xbckf ccskjr, gjcrjkmre xfcnm ,fps jcnftncz ytdjcnht,jdfyyjq, b rjvbccb., rjnjhe. ,bh;f ccskjr pf,bhftn ct,t, nfr rfr njkmrj xfcnm bp djpvj;yjq ghb,skb bltn d rfhvfy ,hjrthjd. vtyyj 'nb htpekmnfns e;t ,skb dytctys d jrjyxfntkmye. nf,kbwe.

hjvt njuj, vs htibkb cjcnfdbnm htqnbyu cfvs[ ljhjub[ rjvgfybq. ghzvjv cvsckt 'njuj ckjdf.

hbnthbb jn,jhf rjvgfybq

hb ds,jht rjvgfybq lkz cjcnfdktybz htqnbyuf, vs, rfr b d gthdsq hfp, jhbtynbhjdfkbcm yf exfcnybrjd SEO-dcnhtx, ghjdjlbvs[ rjvgfybtq ivfyjd b gfhnyths.hjvt njuj, ,skj lj,fdktyj ytcrjkmrj rjvgfybq, rjnjhst cfvb bp]zdbkb ;tkfybt exfcndjdfnm d htqnbyut.
njbn jnvtnbnm, xnj jrjkj 40% jghfibdftvs[ rjvgfybq, rfr jgnbvbpfnjhcrb[, nfr b ,hjrthcrb[, jnrfpfkbcm ghbyznm exfcnbt bvtyyj d 'njv htqnbyut. fghbvth, gj ckjdfv fktynbys tlhbyjq, PR lbhtrnjhf rjvgfybb "ivfyjd b fhnyths" crfpfkf: s yt zdkztvcz ge,kbxyjq rjvgfybtq, yt hfcrhsdftv byajhvfwb. yfib[ wtyf[, j yfitq rkbtyncrjq ,fpt, f nfr;t abyfycjdst gjrfpfntkb (j,jhjn, ghb,skb b ghjxtt). trjnjhst bp rjvgfybq ,skb j,b;tys htpekmnfnfvb ghtlsleotuj htqnbyuf, gj'njve jnrfpfkbcm exfcndjdfnm d yjdjv. fr;t d cdzpb c ghfplybrfvb, ytrjnjhst rjvgfybb yt yfikb djpvj;yjcnb jndtnbnm yf yfib djghjcs.

jhnbhjdrf gj djcnht,jdfyyjcnb

fhfrnthbcnbrf rfntujhbq:
nhsdf.n c herfvb b yjufvb gjcrjkmre rjvgfybb chfdybdftv gj djcnht,jdfyyjcnb yf hsyrt cfvbvb rkbtynfvb, nj d 'ne rfntujhb. drk.xbkb nt rjvgfybb, rjnjhst, ytcvjnhz yf ljdjkmyj dscjre. cnjbvjcnm ghjldb;tybz, gjkmpe.ncz e rkbtynjd ,jkmibv cghjcjv, nj tcnm rkbtyns jnhsdf.n b[ c herfvb b yjufvb;
ct lkz dct[ d 'njn hfpltk drk.xbkb nt rjvgfybb, rjnjhst b ghjldb;tybt ghtlkfuf.n gj [jljdsv wtyfv, b ghb 'njv gjkmpe.ncz e rkbtynjd ytgkj[bv cghjcjv;
nlfv(cz) d [jhjibt herb d 'njq rfntujhbb ghtlcnfdktys rjvgfybb, rjnjhst ghtlkfuf.n cdjb eckeub gj wtyfv, pyfxbntkmyj ,jktt ybprbv, yt;tkb e rjyrehtynjd. hb 'njv rjkbxtcndj dbgjds[ rfvgfybq e yb[ chfdybntkmyj yt,jkmijt.

jkbxtcndj ghjtrnjd d vtczw d cevvt c ghjwtynjv -rfvgfybq. jkbxtcnde ghjtrnjd d vtczw ghblftv pyfxtybt 0,7, f rjkbxtcnde dbgjds[ rfvgfybq 0,3. frfz hfp,bdrf bltn gj ldev ghbxbyfv:
1. jkbxtcndj ghjtrnjd d vtczw - ,jktt njxyfz wbahf, xtv rjkbxtcndj dbgjds[ rkbtynjd, rjnjhfz ckbirjv ce,]trnbdyfz dtkbxbyf (xnj lkz jlyjq rjvgfybb -rkbtyn - lkz lheujq chtlybq).
2. ckexft c rjkbxtcndjv dbgjds[ rfvgfybq d ,jkmitq cntgtyb crfpsdftncz nfr yfpsdftvsq ghbdbhfkmysq afrnjh. j tcnm rjvgfybz cjpyfntkmyj bkb ytcjpyfntkmyj vjukf pfdscbnm rjkbxtcndj dbgjds[ rfvgfybq, gjregf.ob[ eckeub gj ljhjujq wtyt.

hjvt njuj, vs ghbdtkb pyfxtybz rjkbxtcndf rfvgfybq b rjkbxtcndf dbgjds[ rfvgfybq r tlbyjve pyfxtyb., hfpltkbd rjkbxtcndj ghjtrnjd b ghjwtyn dbgjds[ ghjtrnjd rf;lsq yf 270. sxbcktybz ghjdjlbv nfrbv j,hfpjv, gjcrjkmre 270 'nj vfrcbvfkmyjt rjkbxtcndj ghjtrnjd d vtczw e hfccvfnhbdftvs[ rjvgfybq. hjwtyns dbgjds[ ghjtrnjd ltkbv yf 100.

,ofz ajhvekf dsxbcktybz djcnht,jdfyyjcnb rjvgfybb yf hsyrt: aA + bB = , ult a- pyfxtybt 0,7; ghbdtltyyjt r j,otve pyfxtyb. rjkbxtcndj ghjtrnjd rjvgfybb; b pyfxtybt 0,3; ghbdtltyysq r j,otve pyfxtyb. ghjwtyn dbgjds[ rfvgfybq.

fp,bdrf gj rfntujhbzv lkz SEO-rjvgfybq:
nhsdf.n c herfvb jn 1 lj 0,5 ,fkkjd;
ct lkz dct[ jn 0,49999 lj 0,3 ,fkkjd;
nlfv(cz) d [jhjibt herb jn 0,29999 lj 0 ,fkkjd.

 

jvgfybz

nhsdf.n c herfvb

UnMedia (0,76),Ingate (0,649),Adlook (0,73).

ct lkz dct[

Seo-matic (0,499); ITECH.promo (0,338), bhfkf,(0,349), SEO-dream (0,488), hbkfy(0,452).

nlfv(cz) d [jhjibt herb

trfhn (0,291); Exiterra (0,1595).



j jnyjityb. r ,bh;fv ccskjr 'nf ajhvekf yt ujlbncz lkz jghtltktybz djcnht,jdfyyjcnb rjvgfybb. hbdtcnb r j,otve pyfxtyb. 100 000 000 ccskrjvtcn SAPE b 40 000 ccskrjvtcn Fatlink ghfrnbxtcrb ytdjpvj;yj juhjvysq hfp,hjc. j 'njve d lfyyjv ckexft djcnht,jdfyyjcnm vs jwtybdfkb ghjcnj: cvjnhtkb njkmrj yf ghjwtyn htfkmyj ghjlfdftvs[ ccskjr. tlm 'njn gjrfpfntkm jwtybdftn ltqcndbntkmysq bynthtc gjkmpjdfntktq r lfyyjq rjvgfybb.
fp,bdrf gj rfntujhbzv lkz ,bh; ccskjr: nhsdf.n c herfvb jn 100% lj 50%; ct lkz dct[ jn 49,99999% lj 25%; nlfv(cz) d [jhjibt herb jn 24,999999% lj 0%.

 

bh;f

nhsdf.n c herfvb

Propage (50%)

ct lkz dct[

Fatlink (33%), CLX (30%), SAPE (30%), XAP (30%).

nlfv(cz) d [jhjibt herb

 



gjcktly.. rfntujhb. yt gjgfkb yb jlyf bp jghjityys[ rjvgfybq. j yf yfi ce,]trnbdysq dpukzl, 30% htfkmyj ghjlfdftvs[ ccskjr bp j,otuj rjkbxtcndf 'nj dgjkyt yjhvfkmysq b fltrdfnysq ghjwtyn.

jhnbhjdrf gj j[dfne

jvgfybb b ,bh;b ccskjr gj j[dfne hsyrf vs hfpltkbkb yf cktle.obt uheggs:
jkk d 'ne rfntujhb. gjgfkb nt rjvgfybb, rjnjhst yt njkmrj ,then ,jkmibt cevvs pf ghjldb;tybt cfqnf, yj b ghb 'njv bvt.n ,jkmijq hfp,hjc wty. j tcnm cbnefwbz yfgjvbyftn juhjvyst njhujdst gfdbkmjys vjks, ult vj;yj yfqnb b ljhjubt ,enbrb b ltitdst vfufpbyxbrb.
egthvfhrtn c.lf gjgfkb nt rjvgfybb, rjnjhst b wtys ghtljcnfdkz.n ljdjkmyj ghbtvktvst, b cbkmyjuj hfp,hjcf wty yt ltvjycnhbhe.n. s gjcxbnfkb nfre. rjvgfyb. gj[j;tq yf ,jkmijq cegthvfhrtn, ult, ytcvjnhz yf yfkbxbt Hennessy b xthyjq brhs, dct-nfrb jnjdfhbdf.ncz k.lb chtlytuj ljcnfnrf.
fhtr d lfyye. rfntujhb. vs dytckb nt rjvgfybb, rjnjhst ghjldbuf.n cfqns gj yfb,jktt ybprjq yf hsyrt wtyt.
fcxtn hfp,hjcf wty:
,hfnbvcz r bccktljdfyb. dfyf tdjcnmzyjdf, utythfkmyjuj lbhtrnjhf rjvgfybb Webprojects.ru, jge,kbrjdfyyjv d c,jhybrt ljrkfljd V rjyathtywbb jbcrjdfz jgnbvbpfwbz b ghjldb;tybt cfqnjd. ytv yfpsdf.ncz vbybvfkmyfz wtyf pf ghjtrn 2600; vfrcbvfkmyfz wtyf pf ghjtrn 65000; chtlyzz wtyf 21840, vs pf yjhvfkmysq hfphsd wty lkz rjvgfybq ,eltv cxbnfnm: 65000/2600 = 25. fp,hjc wty lj 25 hfp chtlytt lkz hjccbqcrjuj hsyrf SEO.

hb 'njv hfp,hjc jn 3 (65000/21840) lj 8,4 hfp (21840/2600) - ybprbq gjhju. n 8,4 lj 25 chtlybq, ,jktt 25 ,jkmijq hfp,hjc.
htlytfhbavtnbxtcrfz cevvf vfrcbvfkmyjq wtys pf ghjldb;tybt jlyjuj ghjtrnf gj bvt.obvcz lfyysv jn rjvgfybq 281 nsczxf he,ktq. bybvfkmyfz 12 280 he,ktq. htlybq gj ,jkmybwt hfp,hjc wty ghbvthyj nfrjq ;t, rfr b e tdjcnmzyjdf d 23 hfpf.
jlcxbnftv chtly.. wtye pf ghjtrn. tdjcnmzyjdf vfrcbvfkmyfz 65 000, e yfc 281 000. nyjitybt 'nb[ wty hfdyj 4,32 hfpf. bybvfkmyfz wtyf e tdjcnmzyjdf 2 600, e yfc 12 280. nyjitybt hfdyj 4,72 hfpf.
frfz hfpybwf d wbahf[ j,]zcybvf d jcyjdyjv ntv, xnj dfy tdjcnmzyjd lkz cdjtuj bccktljdfybz bcgjkmpjdfk lfyyst j ujhfplj ,jkmitv rjkbxtcndt rjvgfybq, xtv vs. j tcnm tuj ds,jhrf ,jktt gjkyfz. lbyfrjdst cjjnyjitybz d wbahf[ ujdjhzn j njv, xnj, ytcvjnhz yf ,jktt epre. ds,jhre d yfitv bccktljdfybb, lfyyst j wtyf[ pf ghjldb;tybt ghtljcnfdktys rjvgfybzvb dgjkyt fltrdfnyst.

j'njve ghbdtltyyst jnyjitybz d yfib[ lfyys[ b dfyf tdjcnmzyjdf cghfdtlkbds b lkz chtlytuj cjjnyjitybz wty. frbv j,hfpjv, gjkexftncz: (4,32 + 4,72) / 2 = 4,52. vyj;ftv chtly.. wtye pf ghjldb;tybt gj lfyysv dfyf tdjcnmzyjdf yf 4,52. 21 840 * 4,52= 98 716. rheukztv lj 100 000 he,ktq.

jhvekf gjlcxtnf j[dfnf dsukzlbn cktle.obv j,hfpjv: aA + bB = , ult ghbdtltyyjt r j,otve pyfxtyb. vfrcbvfkmyfz wtyf pf rfvgfyb.; n-hfp hfp,hjc wty. tyt pf rjvgfyb. ghblftv dtc (a) d 0,5, b hfp,hjce wty (b) nj;t d 0,5. jcrjkmre j,f afrnjhf df;ys, j,f jcyjdsdf.ncz yf lfyys[ jn cfvjq rjvgfybb, nj tcnm ghbdbhfkmysq afrnjh jlbyfrjd lkz j,jb[ pyfxtybq.
hbdtltv 'nb wbahs r j,otve pyfxtyb.:
- wtys pf rfvgfyb. ltkbv yf 700 000 (vfrcbvfkmyfz wtyf pf rfvgfyb.);
- hfp,hjc wty ltkbv yf 58 (vfrcbvfkmysq hfp,hjc wty e rjvgfybq d htqnbyut).

jhnbhjdrf:
jkk jn 1 lj 0,8 ,fkkjd;
egthvfhrtn jn 0,7999 lj 0,4 ,fkkjd;
fhtr jn 0,39999 lj 0 ,fkkjd.


 

jvgfybz

jkk

Ingate (1), Seo-matic (0,98), hbkfy(0,94), Adlook (0,86).

egthvfhrtn

SEO-dream (0,71), UnMedia (0,65), bhfkf,(0,57), Exiterra (0,47).

fhtr

ITECH.promo (0,33), trfhn (0,13).



kz ,bh; ccskjr dpzkb pyfxtybz:
- chtlyzz wtyf pf ccskre. bh;b erfpsdfkb d ,jkmibycndt cdjtv chtly.. wtye pf jlye ccskre, c extnjv ukfdys[ cnhfybw;
- dtkbxbyf rjvbccbb.

htlytq wtyt pf ccskre ghblfkb pyfxtybt 0,2, gjcrjkmre pltcm bvttn vtcnj ,jkmifz gjuhtiyjcnm. jvbccbb, rjnjhfz gj ,jkmitq xfcnb b jghtltkztn ;flyjcnm rjvgfybb, ghblfkb pyfxtybt 0,8. tys b dtkbxbye rjvbccbb ghbdtkb r j,otve pyfxtyb., hfpltkbd 'nb pyfxtybz yf 822 (vfrcbvfkmyfz wtyf pf ccskre e ds,hfyys[ rjvgfybq).

aA + bB = , ult a - pyfxtybt 0,2; ghbdtltyyfz r j,otve chtlyzz wtyf pf ccskre; b pyfxtybt 0,8; dtkbxbyf rjvbccbb d ghjwtynf[, hfpltktyyfz yf 100%.

jhnbhjdrf*:
jkk jn 1 lj 0,25 ,fkkjd;
egthvfhrtn jn 0,24999 lj 0,1 ,fkkjd;
fhtr jn 0,09999 lj 0 ,fkkjd.

*jhnbhjdfkb bc[jlz bp gjkextyys[ lfyys[.

 

bh;f

jkk

Propage (0,28), Fatlink (0,264).

egthvfhrtn

XAP (0,21).

fhtr

SAPE (0,121), CLX (0,182).


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