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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ñnfnmz
gj bnjufv ujlf. Ñyfxfkf 'nf ntvf vyt gjrfpfkfcm kturjq b d nj;t dhtvz
bynthtcyjq – gj;fkeq, bltfkmyfz ntvf lkz ;ehyfkbcnf. Ðtfkmyjcnm, rfr
dctulf, jrfpfkfcm yt cnjkm bltfkmyjq. Ïthdfz bp djpybrib[ ckj;yjcntq –
[fhfrnth vfnthbfkf. ×nj 'nj ljk;yj ,snm? Òjg-10 ghtlcrfpfvecjd yf
,eleobq ujl? Ñhfdytybt htfkbq 2007 ujlf c ntv, xnj j;blfkb jn ytuj d 2006?
Ðfccrfp j abyfycjds[ bpvtytybz[ bkb j nt[ybxtcrb[ dyenhb gjbcrjdbrjd?
Ânjhfz djpybrifz ckj;yjcnm – c xtuj yfxfnm. Ïthdjt ;t, xnj ghb[jlbn d
ujkjde – dczrbt fccjwbfwbb c yfcnegf.obv Íjdsv Ãjljv. Íj 'nj crexyj b
bp,bnj.
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Â
htpekmnfnt htityj ,skj cltkfnm bp dct[ 'nb[ djpvj;ys[ dfhbfynjd cnfntq
c,jhye. cjkzyre. È gthdsv ;t rjvgjytynjv cjkzyrb ,eltn ghtlcrfpfybt yf
2007 ujl. Êjycnfynby Ðjoegrby, fyfkbnbr rjvgfybb "Àivfyjd b Ïfhnyths" tot d zydfht cjcnfdbk njg-6 cfvs[ j;blftvs[ SEO-cj,snbq heytnf d 2007 ujle.
1. IPO ßyltrcf | Ítn |
2. Ñj,cndtyysq gjbcrjdbr Mail.ru | Äf |
3. Ñyb;tybt nht,jdfybq lkz cfqnjd d ßyltrc.Äbhtrnt | Ítn |
4. Âpktn Ât,fkmns | Ítn |
5. Ïjzdktybt gthcjyfkmyjuj gjbcrf d ßyltrct | Ítn |
6. Âsgkfns xthtp WebMoney d Google AdSense | Ítn |
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Ïthtjwtybk
Êjycnfynby Ðjoegrby hsyjr gjbcrjdjuj vfhrtnbyuf. Â 5 ckexfz[ bp 6 –
ghjvf[. Âpktnf Ât,fkmns nfr b yt ghjbpjikj – ievb[f djrheu j,tofybq Àktrctz Ãehtijdf
cltkfnm pfvtye jnvtytyysv jgthfnjhfv link b anchor yt d cxtn. ßyltrc yf
IPO nfr b yt dsitk – njg-vtytl;tvtyn gjcbjrdbrf Ðeytnf ¹1 gj ght;ytve
hfccvfnhbdftn IPO «rfr jlby bp dthjznys[ dfhbfynjd hfpdbnbz rjvgfybb» (
© Àhrflbq Âjkj;)
Ïthcjyfkmyfz
cnhfybxrf i.yandex e gjkmpjfntktq gjzdbkfcm, yj r gjbcre jyf tot yt
ghbdzpfyf. Âsgkfns xthtp WebMoney d Google AdSense lkz hjccbqcrb[
htrkfvjlfntktq yt ddtltys, f ntcnbhjdfdibtcz gkfnt;b xthtp Western
Union jrfpfkbcm ghjcnj ytdjpvj;ysvb.
Êhjvt j;blftvs[ cj,snbq, yj nfr b yt ghjbpjitlib[, rf;lsq vtczw
e[jlzotuj ujlf ,sk yfcsoty cj,snbzvb-c.hghbpfvb. Ìj;yj lf;t crfpfnm,
xnj rf;lsq vtczw ghjitk gjl pyfrjv cdjtq cj,cndtyyjq pdtpls. Ädtyflwfnm
cfvs[ pyfxbvs[ cj,snbq ujlf - xtv pfgjvybncz yfv 2007 ujl - yb;t.
ßydfhm
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ßydfhm – vtczw ktybdsq. Ïjckt yjdjujlyb[ ghfplybrjd dct gjujkjdyj, yfxbyfz jn gjbcrjdbrjd, pfrfyxbdfz gjkmpjdfntkzvb,
;bden kbim ldevz dtofvb – vtpbvjv b frnbdbhjdfyysv euktv. Îcnfkmyjt,
rfr ujdjhbncz, vtkjxb ;bpyb. Ålbycndtyysv rhegysv bynthtyn-ubufynjv
heytnf, rjnjhsq ytljkuj jn[jlbk jn ghfplybrjd, jrfpfkcz Mail.ru.
 zydfht hjccbqcrbq gjxnjdj-hfpdktrfntkmysq gjhnfk
ghjlfkcz .;yjfahbrfycrjq rjhgjhfwbb Naspers Limited. Íj yt dtcm, f
njkmrj yf 30%. Çf nhtnm Mail.ru Naspers pfgkfnbk 165 vbkkbjyjd
ljkkfhjd. În gfhnythcndf heytnjdcrbq gjbcrjdbr j;blfk cjnhelybxtcndf b
j,vtyf jgsnjv c gjkecjnytq rjvgfybq, ghbyflkt;fob[ Naspers gj dctve
vbhe, gtxfnysvb ÑÌÈ, ÒÂ b Èynthytn.
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À cfv Naspers Limited j,tofk gjvjxm Mail.ru d hfpdbnbb.
À nfr;t gjvjxm d ckexft ds[jlf yf IPO. Íf ,bh;e Mail.ru yt dsitk, yj
ntyltywb. r gjllth;fyb. cnfnecf rhegytqituj fdnjyjvyjuj b cfvjuj
hfpyjj,hfpyjuj hfpdktrfntkmyjuj gjhnfkf Ðeytnf. Ájktt dctuj yt [dfnfkj
Mail – cj,cndtyyjuj gjbcrjdbrf: gjbcrjdjq cbcntvs GoGo.ru
(gthdfz d heytnt yfxfkf bcrfnm gj dbltjafqkfv) pfgeotyf d b.yt rfr
cfvjcnjzntkmysq ghjtrn, yj e;t d rjywt fduecnf gjbcr gj dbltj lj,fdkty yf jcyjdyjq Ïjbcr@Mail
Êjytxyj, pfckeub Naspers d gjzdktybb Gogo ytn: Ïhjtrn gjl ytpfdbcbvsv
,htyljv hfphf,fnsdfkcz cgtwbfkbcnfvb Mail.ru d ntxtybt ujlf b cnjbk
rjvgfybb ,jktt 700 nsczx ljkkfhjd.
Ñtqxfc e;t vj;yj ujdjhbnm j njv, xnj ghjtrn gjrfpfk ct,z rfr vbybvev ;bdexbv b rjyrehtynyjgjcj,ysv – ctlmvjt nhfabrf pf gjkujlf. Îxtdblyj, xnj gjzdktybt Gogo - gjgsnrf «dshfcnbnm» gjkyjwtyye. pfvtye dslfxt ßyltrcf, ctqxfc nhfyckbhetvsq xthtp Ïjbcr@Mail.
Ëtnjv Mail ghjdtk 'rcgthbvtyn:
yf dhtvz ghtrhfnbk nhfyckbhjdfnm dslfxe ßyltrcf b yfxfk gjrfpsdfnm
htpekmnfns cj,cndtyyjq gjbcrjdjq cbcntvs. Î htpekmnfnf[ gthds[
cfvjcnjzntkmys[ ifujd Mail.ru yb c rtv yt ltkbkcz. Äf b nj, xnj Mail.ru
b d rjywt ujlf ghjljk;ftn nhfyckbhjdfnm dslfxe ßyltrcf ujdjhbn kb,j j
ghjdfkmyjcnb 'rcgthbvtynf c jnrk.xtybtv, kb,j j rfrb[-nj [bnhs[
pfvsckf[ rjvgfybb.
Ôtdhfkm
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Ôtdhfkm ghjitk gjl pyfrjv Google d heytnt. Òfrjt joeotybt, xnj gjrf
hjccbqcrbt gjbcrjdbrb dct tot jn[jlbkb jn ghfplybrjd b ujnjdbkbcm r
uhzleobv dtctyybv, pfgflysq jykfqy-ubufyn jnledfkcz pf dct[. Ïhbxtv
ltkfk 'nj b d heytnt, b d efytnt, b d ,eh;eytnt.
Ífxytv c ukj,fkmyjuj – jrfpsdftncz, Google - f,cjk.nysq xtvgbjy vbhjdjuj gjbcrf. Âct yfxfkjcm c j,]zdktybz abyfycjds[ htpekmnfnjd rjvgfybb pf xtndthnsq rdfhnfk 2006 ujlf. Äj[jl Google yf rjytw 2006 ujlf cjcnfdbk yf 67% ,jkmit, xtv d rjywt 2005 ujlf.
Ïhjljk;bkjcm gjkextybtv ;tknjq vfqrb kblthf jn Nielsen//NetRatings:
d ltrf,ht 2006u. Google gjctnbkj 256 vbkkbjyjd xtkjdtr, nj tcnm 81% jn
vbhjdjuj rjkbxtcndf bynthytn-gjkmpjdfntktq. Íf ajyt nfrb[ gjlfdkz.ob[
ghjwtynjd 40 % erhfbycrb[ bynthytnxbrjd, ghtlgjxbnf.ob[ Google dctv
jcnfkmysv dsukzlbn crhjvyj. Íj ghb 'njv pfgflysq gjbcrjdbr ytcjvytyysq kblth gjbcrf d efytnt.
È jcnhjdrjv, vtlktyyj gjllf.obvcz j,fzyb. pfgflyjuj bynthytn-ubufynf, jcnfdfkcz b jcnftncz heytn. Â atdhfkt Liveinternet.ru ghbpyfk - Google jgthtlbk gj gtht[jlfv c gjbcrjds[ cbcntv
Ðfv,kth, yf,hfd 21,6 %. Ñ 'nbv gjrfpfntktv gjbcrjdbr dsitk yf dnjhjt
vtcnj gjckt ßyltrcf (47,4) . Íf njn vjvtyn tuj ljkz d heytnt cjcnfdkzkf
10%. Ífxbyfz c atdhfkz b gj ltrf,hm ljkz Google chtlb hjccbqcrb[
gjkmpjdfntktq yterkjyyj hjckf.
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Ðbc 1. Äbyfvbrf bpvtytybz gjbcrjdjq ljkb Google chtlb hjccbqcrb[ gjkmpjdfntktq (gj lfyysv LiveInternet)
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Åot jctym. 2007 ujlf SEO-j,otcndtyyjcnm ghtlcrfpfkf cvtye dnjhjuj kblthf c Ðfv,kthf yf Google. È
hjdyj 1 ltrf,hz Google dct-nfrb gjldbyek «,hjlzue» cj dnjhjuj vtcnf gj ljkt gjbcrjdjuj he-nhfabrf,
gj lfyysv LiveInternet. Ïjrf yfhfcnfybt gjgekzhyjcnb pfgflyjuj
gjbcrjdbrf d heytnt ghjbc[jlbn yt jgfcyj lkz ßyltrcf – «dctuj» yf 65 %d
ujl. Íj dct ;t, ßyltrce cnjbn pfhfytt gj,tcgjrjbnmcz pf vtcnj gjl
cjkywtv. Ìbhjdfz ghfrnbrf gjrfpsdftn: Google ghb[jlbn dcthmtp b
yfljkuj.
Ïhbvtxfntkmyj, xnj j,ujy ghjbpjitk d cfvjv rjywt ujlf. Ñrjhtt
dctuj, ntgthm gjbcrjdbrb ,elen hfpysvb cgjcj,fvb vt;le cj,jq ,jhjnmcz
pf nj, xnj,s rhtgrj dcnfnm yf gjpbwbb dnjhjuj gjbcrjdbrf heytnf. Íj
celz gj njve, xnj Ðfv,kth d ntxtybt dctuj ujlf gjrfpsdfk jnhbwfntkmye.
lbyfvbre hjcnf, f Google gjkj;bntkmye., bc[jl e;t ghtlhtity.
Ìfhn
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Îcyjdsv
y.qcvtqrthjv d vfhnt ,sk Ðfv,kth. Òjxytt, rflhjdst gthtcnfyjdrb d
cjcnfdt rjvgfybb, yfxfdibtcz d nhtnbq vtczw ctuj ujlf b ghjljk;f.obtcz
lj cb[ gjh.
Çf djctvm vtczwtd cvtybkjcm 7 njg-vtyt;lthjd b,
gj cke[fv, «pfxbcnrb cnfhbxrjd» ghjljk;f.ncz.
Óitk | Äjk;yjcnm | Ífpyfxty |
Ðfaf'km Àrjgjd (10.2007) | Ãtythfkmysq lbhtrnjh [jklbyuf "Ïhja-Ìtlbf" | Þkbz Ñjkjdmtdf |
Àylhtq Ösgkzyjdcrbq (10.2007) | Ðerjdjlbntkm htqnbyuf Top100 Ðfv,kthf | Àktrcfylh Êjhjnrjd |
Àktrctq Ñfljyjd (10.2007) | Ðerjdjlbntkm Rambler-ICQ b buhjds[ hfpltkjd "Ðfv,kthf" b hzlf lheub[ ghjtrnjd | Äfhmz Ìbnztdf |
Ävbnhbq Ìj;ftd (10.2007) | Ãtythfkmysq lbhtrnjh htrkfvyjuj futyncndf "Èyltrc 20" | Ìb[fbk Åabvjd |
Ätybc Êfkbyby (05.2007) | Ãtythfkmysq lbhtrnjh rjvgfybb "Ðfv,kth Èynthytn Õjklbyu" | Ìfhr Îgpevth |
Ä;tqvc Ìfkkbyc (03.2007) | Ôbyfycjdsq lbhtrnjh Ðfv,kth Ìtlbf | Àhneh Àrjgmzy |
Èhbyf Ãjavfy (03.2007) | Ãtythfkmysq lbhtrnjh Ðfv,kth Ìtlbf | Ìfhr Îgpevth |
 jrnz,ht rjvgfyb. jlybv bp gjcktlyb[ ghtlcnfdbntktq «cnfhjq udfhlbb» vtytl;thjd gjrbyek Ävbnhbq Ìj;ftd,
rjnjhsq djpukfdkzk htrkfvyjt futyncndj "Èyltrc 20" b tot ktnjv
hfccvfnhbdfkcz d rfxtcndtyyjuj ljkujchjxyjuj herjdjlbntkz 'njuj
gjlhfpltktybz "Ðfv,kthf". Íjdsv Ãtythfkmysv lbhtrnjhjv ,sk yfpyfxty Ìb[fbk Åabvjd.
Ìfccjdst vbuhfwbb vtytl;vtynf ljikb b lj [jklbyuf, dkflt.otuj Ðfv,kthjv – «Ïhja-Ìtlbf». Äjk;yjcnm utythfkmyjuj lbhtrnjhf gjrbyek Ðfaf'km Àrjgjd. Åuj vtcnj pfyzkf Þkbz Ñjkjdmtdf, ysytiybq gthdsq pfvtcnbntkm utythfkmyjuj lbhtrnjhf.
È rfr ,elnj lfdyj ;lfk dct[ 'nb[ rflhjds[ nhzcjr Ðfv,kthf Èujhm Àivfyjd, ukfdf rjvgfybb «Àivfyjd b Ïfhnyths». Â fghtkt 'njuj ujlf
jy ljgbcfk b dskj;bk d cdj,jlyjv ljcnegt d bynthytnt, yf cj,cndtyyjv
cfqnt rybue "Æbpym dyenhb gepshz" c gjlpfujkjdrjv "Ítajhvfkmyjt
herjdjlcndj vtytl;thf gj ds;bdfyb. d bydtcnbhetvjv ghjtrnt". Ñjdtns lkz
njg-vtytl;thf ajhvbhe.ncz yf jcyjdfybb djcgjvbyfybq cfvjuj Èujhz
Àivfyjdf j tuj rfhmtht d rjvgfybb Ðfv,kth. Ífpdfybz rjvgfybq b afvbkbb
fdnjhjv pfibahjdfys, jlyfrj d ,jkmibycndt ckexftd kturj epyf.ncz.
Êybuf ;bdjgbcetn [fjc, ndjhbdibqcz d rjvgfybb herfvb cjnhelybrjd,
bydtcnjhjd b vtytl;thjd. À tckb extcnm, xnj Ðfv,kth cyjdf dpzkcz pf
vfccjdst gthtcnfyjdrb d cdjtv cjcnfdt, gfhfktkkb Ðfv,kth-2001 b
Ðfv,kth-2007 yfghfibdf.ncz cfvb cj,jq.
Âj dhtvz cj,snbq, jgbcsdftvs[ Èujhtv Àivfyjdsv, Ðfv,kth yt njkmrj
ghfrnbxtcrb gjkyjcnm. cvtybk njg-vtytl;vtyn, yj b gjnthzk cdjt vtcnj
kblthf gjbcrf d heytnt. Ïjrf ujdjhbnm j njv, xnj rjvgfybz d htpekmnfnt
rflhjds[ gkzcjr cyjdf gjnthzkf vtcnj jlyjuj bp kblthjd gjbcrf, hfyj. Íj
nj, xnj Google yfcnegftn yf gznrb Ðfv,kthe, ljk;yj pfcnfdbnm rjvgfyb.
ghtlghbyznm rfrbt-nj ifub gj elth;fyb. gjkmpjdfntktq.
Êhjvt ytufnbdyjq jwtyrb hsyrjv rflhjdjq xt[fhls d njg-vtyt;lvtynt
dnjhjuj gjrf (!) gjbcrjdbrf heytnf, cnjbn jnvtnbnm dyeif.obt jgnbvbpv
ifub, rjnjhst, rfr yfv rf;tncz, gjqlen Ðfv,kthe yf gjkmpe.
Ífrjytw-nj Ðfv,tkh cjukfcbkcz gjldthuyenm ytpfdbcbvjq jwtyrt TNS Gallup cdj. felbnjhb., xnj e;t ujl yfpfl cltkfkb ßyltrc b Mail. Ýnj dvtcnt
c htajhvbhjdfybtv cbcntvs ghjlf;
htrkfvs ljk;yj, gj-dblbvjve, ghbdtcnb r edtkbxtyb. ghjlf; htrkfvs.
Î;bkb b ghtnthgtkb bpvtytybz dgthdst pf ljkubt ujls jcyjdyst
nhfabrjj,hfpe.obt cthdbcs gjhnfkf – gjbcr ( d yjz,ht yfxfkjcm pfrhsnjt
ntcnbhjdfybt dthnbrfkmyjuj gjbcrf) b rfnfkju-cxtnxbr Ðfv,kthÒÎÐ 100
Àghtkm
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Àghtkm ghjitk gjl pyfrjv tlbytybz. Òfrjq jnntyjr fghtkmcrjve vtczwe ghblfkb Mail.ru, ßyltrc b Ðfv,kth: j,]zdbkb: fccjwbfwbz «Èynthytn b ,bpytc» cjplfyf. Ðj;fkb «ÀbÁ» (nfr ienkbdj yfpsdf.n fccjwbfwb. bynthytnxbrb) ljkuj: c vjvtynf jpdexbdfybz htitybz b lj tuj htfkbpfwbb ghjitk hjdyj ujl. Äkz bynthytnf ujl - ,jkmijq chjr
Çf 9 vtczwtd ceotcndjdfybz e fccjwbfwbb gjzdbkcz:
- cdjq ghjcntymrbq cfqn a-ib.ru;
- ghtpbltyn (Àktrctq Átkztd,
hfytt hf,jnfdibq d Ðfv,ktht herjdjlbntktv byajhvfwbjyyjuj jnltkf),; -
xtnsht ghjuhfvvys[ rjvbntnf: bccktljdfntkmcrbq, ghfdjdjq, gj
j,hfpjdfntkmysv ghjuhfvvfv, gj dpfbvjltqcndb. cj cvt;ysvb jnhfckzvb b
ujcelfhcndjv. Â lde[ bp yb[ lf;t ghjikb gthdst pfctlfybz;
- yfxfnf hfphf,jnrf tlbyjq ,fps lfyys[ utjuhfabxtcrjuj hfcghtltktybz IP-flhtcjd.
Ëtnjv «ÀÈÁ» hfcibhbkj cdjq cjcnfd,
ghbyzd d cdjb hzls nfrbt rjvgfybb rfr Google, Átuey, "Àabif",
"Êjvvthcfyn]", "Àivfyjd b Ïfhnyths", "Õtl[fynth". Âctuj ctqxfc 16
rjvgfybq zdkz.ncz xktyfvb ÀÈÁ
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Àccjwbfwbz,
pflevfyyfz rfr jhufy, rjnjhsq ,eltn pfybvfnmcz «dshf,jnrjq ,jktt
dpdtityys[ jwtyjr j,]tvf hsyrf, jgbhfzcm yf rjnjhst vj;yj ,eltn
ghjuyjpbhjdfnm hfpdbnbt jnhfckb». Ïjrf r 'njq wtkb jpdextyyjq Àktrcttv Átkztdsv,
fccjwbfwbz yt ghb,kbpbkfcm. Êhjvt ifujd gj cjplfyb. ,fps IP-flhtcjd,
gjckt fghtkmcrjq rjyathtywbb ÀÈÁ j ct,t yb xtv yt yfgjvbyfkf.
Átpltqcndbt fccjwbfwbb vj;yj cgbcfnm kb,j yf gjlujnjdre tt r
htibntkmysv ltqcndbzv, kb,j ÀÈÁ - jxthtlyfz «pfctlfkjdrf», cjplfyyfz
lkz ufkjxrb (xtuj jxtym yt [jntkjcm). Âsdjls ctqxfc ltkfnm ckj;yj.
Ñrjhtt dctuj, rfrb[-nj yjdjcntq j, frnbdbpfwbb «ÀÈÁ» cktletn ;lfnm d
fghtkt 2008 – ,kb;t cktle.otq rjyathtywbb «Èynthytn b ,bpytc».
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Ìfq
 vft lkz Ðfv,kthf
vftnf c rflhjdsvb ghj,ktvfvb jnjikf yf dnjhjq gkfy. Îy dldjt edtkbxbk
cdjq gfrtn frwbq d Átueyt. Çf 18 vky. ljkkfhjd cnfd dkfltkmwtd
rjynhjkmyjuj - 50,1% - gfrtnf frwbq dnjhjq gj lj[jlfv cbcntvs
rjyntrcnyjq htrkfvs d heytnt.
 htpekmnfnt dsbuhfkb j,t rjvgfybb.  gthde. jxthtlm, rjytxyj, Ðfv,kth.  fduecnt ;t Átuey edtkbxbk rjkbxtcndj cdjb[ j,]zdktybq
d htpekmnfnf[ gjbcrf Ðfv,kthf. Íf jlyjq cnhfybwt gjbcrjdjq dslfxb cnfkj
hfpvtofnmcz ctvm j,]zdktybq, f yt nhb. Ódtkbxtybt rjkbxtcndf htrkfvys[
vtcn yf «Ðfv,ktht» gjpdjkbkj htrkfvjlfntkzv nhfyckbhjdfnm cdjb
j,]zdktybz ,jkmitve rjkbxtcnde felbnjhbb, xnj jcj,tyyj frnefkmyj d
dscjrjrjyrehtynys[ ctuvtynf[ htrkfvs. È rjytxyj, ,jkmit j,]zdktybq –
,jkmit rkbrjd - ,jkmit ltytu.
Êhjvt njuj, c gjvjom. Átueyf,
Ðfv,kth cevtk yfqnb bcnjxybr yjds[ gjctnbntktq yf cdjq gjbcr. Êjvgfybb
gjpdjkbkb gjkmpjdfntkzv c gjvjom. yjdjq gfhnythcrjq ghjuhfvvs Átuey.Ïjbcr ecnfyfdkbdfnm ajhve gjbcrf gj cfqne jn Ðfv,kthf.
Ïjcktlcndbz cltkrb c Ðfv,kthjv lkz Átueyf jlyjpyfxys: ghjbpjikf
ghbdzprf hfytt cfvjcnjzntkmyjq b ytpfdbcbvjq cbcntvs rjyntrcnyjq
htrkfvs r dgjkyt rjyrhtnyjve gjbcrjdbre. Äf, Átuey yfxfk gjrfpsdfnm cdjb j,]zdktybz yf yjdjv gjbcrjdbrt – GoGo.ru.
Äkz Átueyf Ðfv,kth – «gjleirf» yf ckexfq ghj,ktv c gfhnythcrjq ctnm.,
lkz Ðfv,kthf – Átuey lj,snxbr ltytu ddble jncencndbz e «Áhjlzub»
cj,cndtyyjq cbcntvs rjyntrcnyjq htrkfvs.
Ýnjq cltkrjq jnhtpfys dct «tckb ,s». Átuey yt regbk yb
frnbdbpbhjdfdibqcz d gjcktlytt dhtvz Microsoft, yb dtpltceobq Google.
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È.ym
ß.Äbhtrn d b.yt j,jpyfxbk gjkbnbre gfhnbb lj rjywf ujlf.
Îcyjdys[ kjpeyuf ldf: «Ðtrkfvjlfntkzv ,jkmit bycnhevtynjd [jhjib[ b
hfpys[!» b «Íjdbxrfv dtplt e yfc ljhjuf!».
Óghjotybt hf,jns c ßyltrc.Äbhtrnjv rfr bycnhevtynjv, j,ktuxtybt d[jlf b
hf,jns c ybv ym.,jd, nj tcnm cjplfybtv lkz yb[ «cbnefwbq ecgt[f»: d
b.yt rfr hfp b ghjbpjikj gthdjt b cfvjt «ievyjt» yjdjddtltybt - bpvtytybt gjhzlrf d[jlf d cgtwhfpvtotybt b lkz hfcxtnf CTR.
Ýnb yjditdcndf ,jkmyj elfhbkb gj ,sdfksv htrkfvjlfntkzv, rjnjhst e;t
ecgtkb pfyznm cfvst dsujlyst gjpbwbb «yfl» dslfxtq. Çfnj e yjdbxrjd
gjzdbkcz ifyc gj,jhjnmcz yf hfdys[ cj «cnfhbxrfvb» pf vtcnj d Äbhtrnt.
 ,jkmitq cntgtyb yf ym.,jd jhbtynbhjdfy b cthdbc ghjuyjpbhjdfybz ,.l;tnf b, rjytxyj, jnchjxrf gkfnt;f.
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Ðbc 2. Ãhfabr pfdbcbvjcnb rjkbxtcndf rkbrjd jnyjcbntkmyj gjpbwbb j,]zdktybz ßyltrc.Äbhtrnf (gj byajhvfwbb
bp ,kjuf ßyltrcf).
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Îgsnys[
htrkfvjlfntktq pfdktrfkb d Äbhtrn bycnhevtynfvb b yfcnhjqrfvb,
ghbpdfyysvb gjdsifnm 'aatrnbdyjcnm b[ j,]zdktybq: ddtltybt
gjdtltyxtcrjuj nfhutnbyuf (ghfrnbxtcrb jlyjdhtvtyyj c Google), ghbdzprf
vbybvfkmyjq wtys pf rkbr jn 'aatrnbdyjcnb htrkfvys[ rfvgfybq, ddtltybt
Ìtnhbrb. Ïjcsk gjyznty, Äbhtrn ujdjhbn «jgsnysv» htrkfvjlfntkzv: z
gjvjue 'aatrnbdyj 'rjyjvbnm ltymub yf rjyntrcnyjq htrkfvt. Òfrbv
fkmnhebpvjv Äbhtrn ghbdktrftn yjdbxrjd b elth;bdftn «,sdfks[». Ènju:
,jkmit htrkfvjlfntktq - dsit lj[jlyjcnm.
Âjghjc: jghfdlfkf kb
ct,z nfrfz gjkbnbrf d f,cjk.nys[ wbahf[? Ïjkexbkjcm kb gj ntvgfv hjcnf
Äbhtrne j,jqnb rjyrehtynjd? Îndtn gjkexbv d yfxfkt ujlf, rjulf ,elen
j,yfhjljdfys lfyyst gj lj[jlfv rf;ljq bp cbcntv rjyntrcnyjq htrkfvs.
Ñjukfcyj bccktljdfyb. «Êjyntrcnyfz htrkfvf d Ðjccbb», d 2006 ujle xbckj pfrfpxbrjd rjyntrcnyjq htrkfvs b pfrfpfyys[ bvb htrkfvys[ rfvgfybq edtkbxbkjcm yf 60-70%.
Äkz htrkfvys[ gkjoflrjr ßyltrc yt cybpbk gjhju d[jlf, lf;t lkz
gfhnythjd (rfr ,skj c jctyb 2006 ujlf vbybvev 300 xtkjdtr yf cfqnt d
ltym, nfr b jcnfkjcm). Ïhbxtv zyltrcjbls ytjlyjrhfnyj dscrfpsdfkbcm yf
'ne ntve: «Ìs gjrf yt dblbv cvsckf d nfrjv cyb;tybb» (©Ådutybq Ëjvbpt)
Îcnfkmyst cfqns - yt ghj[jlzobt gj nht,jdfybzv d[jlf d gfhnythcre. ctnm
Äbhtrnf - hfccvfnhbdf.ncz rfr ljhdtqobrb b rkbr-ahjlths. È jckf,kznm
cdj. gjkbnbre gj jnyjityb. r gkjoflrfv ßyltrc, gj[j;t, yt cj,bhftncz.
È.km
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 b.kt hekbkb SEO¬-rfgbnfys. cj,hfkbcm 34 ghtlcnfdbntkz 17 rjvgfybq
– kblthjd hsyrf gjbcrjdjuj vfhrtnbyuf Ýnf dcnhtxf ,skf ghj,ysv ifhjv
j,]tlbytybz rhegys[ buhjrjd - ecnfyjdktybt cdzptq vt;le tuj jcyjdysvb
buhjrfvb.
Ñdzpb 'nb ecnfyjdbkbcm yfcnjkmrj [jhjij, xnj e;t xthtp rdfhnfk, nj tcnm d cthtlbyt jctyb 2007 ujlf, jgnbvbpfnjhs cj,hfkbcm dyjdm lkz njuj, xnj,s gjj,ofnmcz.
 'njn hfp Êke, j,htk bvz, ghbxtv ldjqyjt - «Ábpytc-rke, hsyrf gjbcrjdjq jgnbvbpfwbb b gjbcrjdjq htrkfvs» bkb «Ábpytc-rke, hsyrf SEO b SEA»
(djn b vjhcrfz ntvf gjzdbkfcm lkz ,jkmib[ fccjwbfwbq c rke,jv
rfgbnfyjd). Íf 'njn hfp rke, yt njkmrj ghbpyfk, yj b gjlndthlbk
df;yjcnm tuj ceotcndjdfybz cfv ßyltrc. Ïjlndthlbk ghbcencndbtv yf
dcnhtxt Àktrcfylhf Ñfljdcrjuj, herjdjlbntkz jnltkf dt,-gjbcrf rjvgfybb ßyltrc.
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Î, «jwbdbkbpfwbb» hsyrf SEO cbkfvb SEO-rfgbnfyjd ujdjhbnm hfyj.
Ïjrf ;t htfkmysv, joenbvsv bnjujv 'nb[ dcnhtx – cnfkb bplfybt gthdjuj yjvthf j,hfpjdfntkmyjuj ;ehyfkf lkz rkbtynjd «Ïhfrnbrf bynthytn-vfhrtnbyuf».
Âct 'nb dcnhtxb yt ytcen pf cj,jq xtuj-nj ghbywbgbfkmyj yjdjuj lkz
heytnf b hsyrf jgnbvbpfwbb. Ñrjhtt, 'nj nfrjq [jhjibq gjdjl
SEO-rfgbnfyfv dcnhtnbnmcz b pf xfitxrjq gbdf j,celbnm xnj-yb,elm
jgnbvbpfnjhcrb-df;yjt.
Àduecn
 gthdsq ktnybq vtczw ßyltrc ecnhjbk xthye. gjkjce d ;bpyb
htrkfvjlfntktq. È.ym lkz jgnbvbpfnjhjd yfxfkcz c ghtrhfotybz ljcnegf r ßyltrc.XML.
Íj ljcneg ghtrhfnbkcz njkmrj yf rjvvthxtcrb[ eckjdbz[. ×ktyjd
gfhnythcrjq ctnb ßyltrcf 'nj yt rjcyekjcm. Ïhtlcnfdbntkb ßyltrcf
ghjrjvvtynbhjdfkb ghb 'njv yjdjcnm d njv le[t, xnj gjcnfdmnt yf
htpekmnfns gjbcrf rjyntrcnye. htrkfve - b dfv dct ,eltn, ghbxtv d
lderhfnyjv j,]tvt nhfabrf. Òfr xnj ghtrhfotybt ljcnegf, gj cenb, ,skj
cltkfyj c jlyjq wtkm. – ghbdktxtybz htrkfvjlfntktq yf rjyntrcnye.
htrkfve ßyltrcf.
Àduecn ghjitk gjl pyfrjv cvtys fkujhbnvf ßyltrcf. Ïj cenb, gjcktlybq
ktnybq vtczw, gj[j;t, jrfpfkcz vtczwtv jnls[f rfr lkz gjbcrjdbrjd, nfr
b lkz jgnbvbpfnjhjd. È tckb ,s yt pfzdktybt Àktrcfylhf Ñfljdcrjuj, herjdjlbntkz jnltkf dt,-gjbcrf ßyltrcf, yf ajhevt
SearchEngines j, bpvtytybb jnyjitybz gjbcrjdbrf r jlyjckj;ysv pfghjcfv,
fduecn nfr b ghjitk ,s crexyjq xthtljq yt celm,jyjcys[ cj,snbq.
À d lfyyjv ckexft pyfxbvj yt njkmrj cfvj bpvtytybt d fkujhbnvt, j
rjnjhjv gjqltn htxm yb;t, f nj, xnj ßyltrc cybpjitk lj jgnbvbpfnjhjd c
ghtleght;ltybtv b j,]zcytybzvb bpvtytybq. ×nj ;t rfcftncz cfvjuj
fkujhbnvf, nj gj jlyjckjdysv pfghjcfv gjbcrjdbr cnfk jnlfdfnm
ghtlgjxntybt ukfdysv cnhfybwfv. Â htpekmnfnt – gj ljdjkmyj rjyrehtynysv
pfghjcfv, yfghbvth, «jryf» bkb «cnhjbntkmcndj», bp dslfxb gjxnb
gjkyjcnm. ghjgfkb dyenhtyybt cnhfybws.
Ëtnj 2007 ujlf djj,ot cnfkj lkz jgnbvbpfnjhjd ,tcgjrjqysv. ßyltrc
egjhyj yt lfdfk SEO-j,otcndtyyjcnb jnlj[yenm. Äfyyjt bpvtytybt d
fkujhbnvt gjcktljdfkj pf xthtljq b.kmcrb[ fgltqnjd b cvtyjq fkujhbnvf.
Âtxthjv dnjhjuj b.kz dct njn ;t Àktrcfylh Ñfljdcrbq j,]zdbk: «Ñtujlyz yjxm. ,eltn fgltqn». Ñyfxfkf jgnbvbpfnjhs yt jnvtnbkb ybrfrb[ htprb[ bpvtytybq d dslfxt.
Íj ghtlgjkj;bkb, xnj gjybpbkjcm pyfxtybt ccskjxyjuj hfy;bhjdfybz b
jcyjdyst bpvtytybz rjcyekbcm lde[ckjdys[ pfghjcjd. Ïhbxtv ßyltrc
gjgsnfkcz ljdtcnb b ,tp njuj ythdys[ jgnbvbpfnjhjd lj byafhrnf – yjdsq
fkujhbnv ddtk, f fgltqn ghjdjlbnm yt cnfk.
Îgnbvbpfnjhs ;lfkb celm,jyjcyjuj fgltqnf ldt ytltkb. ßyltrc ghtgjlytc jgnbvbpfnjhfv gjlfhjr d dblt jxthtlyjuj fgltqnf
kbim d cthtlbyt b.kz. Â htpekmnfnt bpvtytybz rjcyekbcm ,jktt 60% cfqnjd
heytnf. Âhjlt dct, cnjbn ecgjrjbnmcz, yj xthtp ytltk. ßyltrc cyjdf
gjhfljdfk SEO-j,otcndtyyjcnm. Â 'njn hfp fgltqn ,sk cbkjq d 74%.
Îgnbvbpfnjhs yt cnfkb ljkuj uflfnm, pfxtv gjbcrjdbr c nfrjq
gthbjlbxyjcnm. b cbkjq ghjdjlbn fgltqns. Î,]zcytybt cjcnjzkj d njv, xnj
ßyltrce ghjcnj yfljtkf gjcnjzyyfz ,jhm,f c jgnbvbpfnjhfvb pf rfxtcndj
dslfxb, b jy htibk c gjvjom. ljdtltybz lj byafhrnf bp,fdbnmcz jn
dhtlbntktq.
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Ñtynz,hm
Ífxfkj ctynz,hz 'njuj ujlf cnfkj ytrbv ghjljk;tybtv fduecnf. Ïthdst
jctyybt lyb cnfkb lkz jgnbvbpfnjhjd lyzvb gjcnjzyyjuj j,ce;ltybz lde[
ntv: xnj ltkfnm? b rfr lfkmit ;bnm? Ïhbxbyf, rfr dctulf, d ßyltrct. Ñtynz,hm 2007 ujlf ghjitk gjl pyfrjv link b anchor.
ßyltrc cyjdf cltkfk gjlyj;re jgnbvbpfnjhfv, bcgjhnbd gjcktlybq ktnybq
ltym. Ïjlyj;rf pfrk.xfkfcm d njv, xnj gjbcrjdbr ghtrhfnbk hf,jne jgthfnjhjd link b anchor.
Î
ghtrhfotybb hf,jns jgthfnjhjd cjj,obkj herjdjlcndj ßyltrcf, d kbwt Èkmb
Ñtufkjdbxf, Åktys Êjkvfyjdcrjq b Àktrcfylhf Ñfljdcrjuj yf dcnhtxt c
ytcrjkmrbvb jgnbvbpfnjhfvb, rjnjhfz ghjikf d ytajhvfkmyjq j,cnfyjdrt d
jlyjv bp vjcrjdcrb[ htcnjhfyjd dtxthjv 30 fduecnf.
 htpekmnfnt – e;t yjxm. gjzdbkbcm gthdst cjj,otybz j ghtrhfotybb
hf,jns jgthfnjhjd yf ,kjuf[ b SEO-ajhevf[. Îndtn ßyltrcf yf dct
j,dbytybz jgnbvbpfnjhjd ,sk jlby – vs 'nj cltkfkb c wtkm. ,jhm,s c
jgnbvbpfnjhfvb, rjnjhst vjukb c gjvjom. jgthfnjhjd «gjlcvjnhtnm»,
byltrcbhetn kb ßyltrc cfqns b ccskrb. È [jnz jgthfnjhs afrnbxtcrb
ghtrhfnbkb hf,jne tot d fduecnt, yfcnjzofz ievb[f djrheu 'njuj cj,snbz
hfpdthyekfcm e;t d ctynz,ht.
Ïhtrhfotybt hf,jns jgthfnjhjd link b anchor ßyltrcjv dspdfkj vfcce j,ce;ltybq b j,dbytybq d cnjhjye gjbcrjdbrf.
Õjnz, gj ,jkmijve cxtne, ythdybxfkb b gsnfkbcm djppdfnm r cjdtcnb
ßyltrcf njkmrj ym.,s. Ásdfkst jgnbvbpfnjhs yf,k.lfkb pf 'njq ievb[jq
cdscjrf. Ájkmibycndj bp yb[ ghbikj r dsdjle: jgnbvbpfnjhs “rfr
hf,jnfkb, nfr b ,elen hf,jnfnm”, f djn ßyltrc 'nbv ;tcnjv “hfcgbcfkcz d
cdjtq ,tcgjvjoyjcnb d cjdthitycndjdfybb cdjtuj fkujhbnvf”.
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Íf dshexre ytcxfcnysv jgnbvbpfnjhfv, e rjnjhs[ jnyzkb jgthfnjhs fyfkbnbrb, gjgsnfkfcm ghbqnb Ât,fkmnf .
Òjxytt, j,]zdbkf, xnj ghbltn. Òjxytt, gjj,tofkf d crjhjv dhtvtyb
ghbqnb. Îlybv ckjdjv, yt ecgtkb jgnbvbpfnjhs dljdjkm yfujdjhbnmcz b
yfj,dbyznm ßyltrc dj dct[ cvthnys[ uht[f[, rfr utythfkmysq lbhtrnjh
rjvgfybb Ât,fkmnf Àktrctq Ãehtijd gjj,tofk,
xnj d ntxtybt ltcznb lytq jgthfnjhs yfxyen hf,jnfnm e gjbcrjdbrf. Íj
j,tofybz Ât,fkmns dsukzltkb d ukfpf[ jgnbvbpfnjhjd yte,tlbntkmyj – dtlm
gjbcrjdbr, rhjvt dctuj ghjxtuj, gjj,tofk edtkbxbnm cdjq byltrc lj 15
vbkkbfhljd cnhfybw c ceotcnde.ob[ ytcrjkmrb[ nsczx. Êcnfnb, dhtvz
gjrfpfkj, xnj ,skb ghfds crtgnbrb.
 jrnz,ht Ât,fkmnf dct-nfrb ghb,kbpbkfcm r vbkkbfhlyjve he,t;e cnhfybw d byltrct. Ó;t xthtp ytltk. gjckt 'njuj jgthfnjh-fyfkju zyltrcjdcrjve link pfhf,jnfk b e Ât,fkmns. Òjkmrj yfpsdfkcz jy links, lf b anchor’a yt ,skj. Íj pfhf,jnfk jy c gtht,jzvb b ,fufvb. À xthtp ytcrjkmrj lytq djj,ot ghtrhfnbk hf,jnfnm.
Ïj ckjdfv Àktrctz Ãehtijdf, Ât,fkmnf ghjcnj ghbjcnfyjdbkf hf,jne
jgthfnjhf lkz ntcnbhjdfybz htpekmnfnjd. Íj gjrf links nfr b yt
djpj,yjdbk cdj. hf,jne. Èyltrc Ât,fkmns lj cb[ gjh rjkt,ktncz d hfqjyt
vbkkbfhlf.
 ctynz,ht ;t jgthfnjhs gjgsnfkfcm dthyenm jgnbvbpfnjhfv ghjuhfvvf YaChecker,
ghtlyfpyfxtyyfz lkz gjbcrf dytiyb[ ccskjr yf cfqn d ßyltrct. Íj b cfv
ßyltrc yt cnfk lj;blfnmcz, gjrf rnj-nj lheujq yfqltn cgjcj, gjlukzltnm
pf ntv, rfr gjbcrjdbr byltrcbhetn cfqns. Â rjywt jrnz,hz gjzdbkcz
ljkuj;lfyysq ß.Ât6vfcnth.
Ýnj cthdbc, ghtljcnfdkz.obq byajhvfwb. j njv, rfr ßyltrcjv
byltrcbhe.ncz cfqns. Íj b nen gjbcrjdbr yt cnfk hfcrhsdfnm dct[
ctrhtnjd. Ât,vfcnth ghtljcnfdkztn j,oe. byajhvfwb.. Ífghbvth, nfre. rfr
lfnf gjcktlytuj j,hfotybz gjbcrjdbrf r cfqne bkb cgbcjr cnhfybw,
rjnjhst yt elfkjcm ghjbyltrcbhjdfnm, c erfpfybtv ghbxbys jib,rb.
Ïjkexftncz, xnj bycnhevtyn d ,jkmitq cntgtyb cltkfy yt lkz
jgnbvbpfnjhjd, f lkz cfvjuj ßyltrcf. Âtlm ,kfujlfhz ß.Ât,vfcnthe, e
SEOiybrjd ,eltn vtymit gjdjljd j,hfofnmcz d support gjbcrjdbrf b vexbnm
Ïkfnjyf Ùerbyf djghjcfvb j ghbxbyf[ byltrcfwbb/ytbyltrcfwbb cnhfybw.
Îrnz,hm
Îrnz,hm ghjitk gjl pyfrjv vbuhfwbb ßyltrcf d cnjhjye jn cnjkbws.
Ïjbcrjdbr ldbyekcz chfpe d lde[ yfghfdktybz[: b yf Âjcnjr, b yf Çfgfl.
Ïjrjhtybt djcnjxyjq xfcnb Ðjccbb yfxfkjcm c njuj, xnj ßyltrc cnfk kjrfkmysv cfqnjv Íjdjcb,bhcrf.
Êjvgfybz ecnfyjdbkf ctntdjt j,jheljdfybt yf yjdjcb,bhcrjq njxrt j,vtyf
nhfabrjv NSK IX. Òtgthm nhfabr jn yjdjcb,bhcrb[ ghjdfqlthjd lj ßyltrcf
,eltn ,tcgkfnysv, nj tcnm, jyb yt ,elen gkfnbnm pf nhfabr lj cfvjuj
cfqnf gjbcrjdbrf b lj tuj cthdbcjd.
Ó;t d ltrf,ht gjl kjrfkmyjt dkbzybt ßyltrcf gjgfk Årfnthby,ehu. Îabc d 'njv ujhjlt gjbcrjdbr jnrhsk tot d vfhnt 2007 ujlf. Â ltrf,ht ;t d Årfnthby,ehut
,skj ecnfyjdktyj cthdthyjt j,jheljdfybt ßyltrcf yf njxrt j,vtyf
nhfabrjv EKT-IX. Â htpekmnfnt ;bntkb Årfnthby,ehuf nfr;t gjkexbkb
ljcneg e ßyltrce b tuj cthdbcfv cjdthityyj ,tcgkfnyj. Â gkfyf[ rjvgfybb
jgenfnm ctnm. ,tcgkfnyjuj bynthytnf dc. cnhfye. Ïjrf d frnbdt ßyltrcf
njkmrj ldf ujhjlf, yj d ckexft, tckb gkfys rjvgfybb edtyxf.ncz ecgt[jv,
gjbcrjdbr eqltn d cbkmysq jnhsd jn cdjb[ rjyrehtynjd gj xbcke
gjkmpjdfntktq, dtlm d Ðjccbb, rfr ujdjhbncz, yf [fkzde b…
Íj dthytvcz r jrnz,h.. Â 'njv vtczwt ,skf pfvtxtyf frnbdbpfwbz ßyltrcf
yf erhfbycrjv hsyrt jykfqy-htrkfvs. Â yfxfkt jrnz,hz gjbcrjdbr yfxfk
nhfyckbhjdfnm jnltkmye. dslfxe lkz ;bntktq Órhfbys.
Ðfymit gjkmpjdfntkzv ghtljcnfdkzkfcm ythtktdfynyfz dslfxf ghb
bcgjkmpjdfybb vfhrthf "njkmrj yf erhfbycrb[ cfqnf[". Àkmnthyfnbds e
vfhrthf yt ,skj. Â cdzpb c 'nbv, ßyltrc yfxfk nthznm erhfbycre.
felbnjhb., f nfrjt ghbvtytybt utjnfhutnbyuf ljk;yj tt dthyenm.
Ó;t xthtp gfhe ytltkm gjckt ddtltybz jnltkmyjq dslfxb lkz erhfbycrb[ IP, ßyltrc j,]zdbk j gjllth;rt erhfbycrjuj zpsrf d cdjb[ j,]zdktybz[ rjyntrcnyjq htrkfvs ß.Äbhtrn.
Òfrbv j,hfpjv, e htrkfvjlfntktq gjzdbkfcm djpvj;yjcnm cjcnfdkznm
j,]zdktybz yf erhfbycrjv zpsrt b hfpvtofnm b[ cjjndtncnde.obv pfghjcfv.
Èynthatqc Äbhtrnf nj;t gthtdtlty yf erhfbycrbq zpsr. Âct 'nb
yjdjddtltybz ßyltrcf ujdjhzn j njv, xnj d rjvgfybb edbltkb
gthcgtrnbdyjcnm gthbathbb. Âtlm gjrf jcyjdysvb gjkmpjdfntkzvb heytnf
cxbnfkbcm ;bntkb wtynhfkmyjq xfcnb Ðjccbb, f d jcj,tyyjcnb cnjkbws.
Ñtqxfc ;t cbnefwbz zdyj vtyztncz. Ñrjhtt dctuj, dcktl pf ßyltrcjv d
djcnjxye. xfcnm cnhfys gjnzyencz b lheubt gjbcrjdbrb, rfr 'nj e;t
cltkfk Mail.ru, jnrhsdibq d yjz,ht d Årfnthby,ehut
;t htubjyfkmysq jabc ghjlf;. À djn d efytnt dhzl kb cnjbn j;blfnm
j;bdktybz. Ìfkj rnj gjcxbnftn djpvj;ysv nzufnmcz c ldevz nbnfyfvb –
Google b ßyltrcjv – pf vtcnj kblthf erhfbycrjuj gjbcrf.
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Íjz,hm
Çyfrjv pjlbfrf yjz,hz d heytnt cnfk pfgflysq ubufyn Microsoft. Ïjrf kblths gjbcrf d kbwt ßyltrcf b Google yf rjyathtywbb "Ïjbcrjdfz jgnbvbpfwbz b ghjldb;tybt cfqnjd d Èynthytnt"
(jhufybpfnjh - rjvgfybz «Àivfyjd b gfhnyths»), exbkb seo-iybrjd
ghfdbkmyj jgnbvbpbhjdfnm, Microsoft pf b[ cgbyfvb pfdjtdsdfk
j,otcndtyyjcnm. Ífxfkjcm dct c njuj, xnj Ñnbd Áfkkvth, utythfkmysq lbhtrnjh Microsoft, yf dscnegktybb gthtl ;ehyfkbcnfvb d Òjrbj pfzdbk, xnj Google jgtht;ftn Microsoft yt dj dct[ j,kfcnz[. Õjnz utylbhtrnjh b jnvtnbk, xnj gjrf Google - kblth gjbcrf. Çfntv yf jlyjq bp ghtcc-rjyathtywbq, Ìb[fk ×egf, lbhtrnjh uheggs jykfqy-cthdbcjd ÎÎÎ «Ìfqrhjcjan Ðec» hfccrfpfk j gkfyf[ rjvgfybb d heytnt.
Îcyjdysvb yfghfdktybzvb Microsoft d Ðjccbb d ,eleotv cnfyen gjbcr b
cthdbcs lkz vj,bkmys[ ntktajyjd. ×nj,s cnfnm jlybv bp kblthjd gjbcrf d
Ðjccbb, Microsoft ujnjd lf;t regbnm ßyltrc.
Çf 5 vbkkbfhljd ljkkfhjd. Ïjcktlytt pfzdktybt, crjhtt dctuj, ,skj
cltkfyj yf ge,kbre, lkz gjlndth;ltybz dctq cthmtpyjcnb gkfyjd
rjhgjhfwbb d Ðjccbb.
Íj gjrf gthtl rjhgjhfwbtq ytghtjljkbvjq cntyjq cnjbn Google. Ïj'njve ghtpbltyn jnltktybz gkfnajhv b cthdbcjd rjvgfybb, Êtdby Ä;jycjy gjj,tofk, xnj e;t xthtp 3-5 ktn Microsoft pfqvtn 40% dctvbhyjuj gjbcrf. Íe xnj ;, dhtvz gjrf;tn. Âtlm zydfhcrbq cnjlytdysq gkfy rjhgjhfwbz
nfr b yt cvjukf dsgjkybnm. Ífgjvybv, njulf rjvfylt by;tythjd Microsoft
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Ätrf,hm
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În htlfrwbb
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Google yf rjytw ujlf - dnjhjq gjbcrjdbr heytnf |
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