Ècgjkyz.obq j,zpfyyjcnb lbhtrnjhf ghjtrnjd rjvgfybb "Ðfv,kth" Àhrflbq Ìjhtqybc
jndtnbk yf djghjcs Ë.lvbks Êelhzdwtdjq j dthnbrfkmyjv gjbcrt. Âjghjcs
,skb cj,hfys pf vtczw pfrhsnjuj ntcnbhjdfybz ,tnf-dthcbb yjdjuj gjbcrf.
Ïj rfrjve ghbywbge ajhvbhe.ncz dthnbrfkb ctqxfc, rfr 'njn ghbywbg ,eltn
'djk.wbjybhjdfnm dgjcktlcndbb b xnj 'nj lfcn jgnbvbpfnjhfv b
gjkmpjdfntkzv – djn ukfdyfz ntvf bynthdm..
Âslfxf dthnbrfkb "bynthytn" ghtlcnfdkztn cj,jq dslfxe jcyjdyjuj
Ðfv,kthf. Ít gkfybhetncz kb ljhf,fnsdfnm ukfdysq fkujhbnv hfy;bhjdfybz
r ds[jle yjdjuj gjbcrf d ge,kbxyjt bcgjkmpjdfybt?
Ðf,jnf d yjds[ yfghfdktybz[ cjdctv yt jpyfxftn, xnj Ðfv,kth eltkztn
vtymit dybvfybz hfpdbnb. nhflbwbjyyjuj bynthytn-gjbcrf. Ìs ghjljk;ftv
hf,jnfnm yfl tuj ekexitybtv b djgkjotybtv yjds[ bltq, rjnjhst gjvjuen
gjkmpjdfntkzv ,scnhtt b elj,ytt yf[jlbnm nj, xnj jyb boen. Àkujhbnvs
hfy;bhjdfybz d yfitv nhflbwbjyyjv gjbcrt gj bynthytne gjcnjzyyj
ljhf,fnsdf.ncz b ekexif.ncz, b vs yt ghbehjxbdftv 'nb bpvtytybz r lfnt
ds[jlf Átns.
Ïthdst dthnbrfkb, gj[j;t, hfccxbnfys yf ldt ukfdyst uheggs, yf
rjnjhst ltkbncz felbnjhbz Ðfv,kthf: rjycthdfnbdyst ,bpytcvtys chtlyb[
ktn, rjnjhst jcnfkbcm c Ðfv,kthjv cj dhtvty tuj ututvjybb d Ðeytnt, b
vjkjlt;m, ghbdktxtyyfz cthdbcfvb (ICQ, ,kjub, ajnj, b n.l.). Ïj rfrjve
ghbywbge ,elen lj,fdkznmcz yjdst dthnbrfkb, yfcrjkmrj ,scnhj ,eltn blnb
'njn ghjwtcc?
Ïhbywbg lj,fdktybz dthnbrfktq jxtym ghjcn. Íf gthdjv 'nfgt ghjbpdjlbncz
fyfkbp dct[ gjbcrjds[ pfghjcjd gjkmpjdfntktq, pfntv jghtltkz.ncz
yfb,jktt djcnht,jdfyyst ntvfnbrb pfghjcjd b lfktt yf jcyjdt
hfphf,jnfyys[ fkujhbnvjd cnhjbncz dthnbrfkm, rjnjhfz ,eltn
eljdktndjhznm jghtltktyysv pfghjcfv gjkmpjdfntktq. Òj tcnm vj;yj
crfpfnm, xnj ghjbpdjlcndj dthnbrfktq d ,kb;fqitt dhtvz ,eltn gjcnfdktyj
yf gjnjr.
Êfhnbyrb gjrf jxtym htlrj cjjndtncnde.n pfghjce. Ïkfybhe.ncz kb
pyfxbntkmyst ekexitybz 'njuj vjvtynf? Êfrjt bp yfghfdktybq ljhf,jnjr
zdkztncz ghbjhbntnysv?
Ìj;yj jnvtnbnm, xnj «htlrj» – 'nj gjyznbt ce,]trnbdyjt. Åckb ghjdtcnb
,jktt hfcibhtyysq fyfkbp yfib[ gjbcrjds[ htpekmnfnjd, nj pyfxbntkmyjt
rjkbxtcndj rfhnbyjr d gjbcrjdjq dslfxt ,eltn cjjndtncndjdfnm j;blfyb.
gjkmpjdfntkz. Ífghbvth, tckb pflfnmcz wtkm. yfqnb jghtltktyys[ k.ltq
bkb jghtltktyyst njdfhs, nj yf cnhfybwt c gjbcrjdsvb htpekmnfnfvb ds
edblbnt ajnjuhfabb k.ltq bkb rfhnbyrb njdfhjd cjjndtncndtyyj.
Åcntcndtyyj, xnj fkujhbnvs jghtltktybz htktdfynyjcnb rfhnbyjr nj;t
gjcnjzyyj ljhf,fnsdf.ncz.
Áelen kb dthnbrfkb ,jktt xenrj htfubhjdfnm yf gjbcrjdst pfghjcs?
Ífghbvth, dthnbrfkm "gjujlf" dslftncz njkmrj yf pfghjc "gjujlf", yj yt
dslftncz yf pfghjc "gjujlf d rhsve".
Äf, dthnbrfkb ,elen ,jktt xenrj htfubhjdfnm yf gjbcrjdst pfghjcs. Íjdfz
gjbcrjdfz vjltkm Ðfv,kthf – Âthnbrfkmysq gjbcr, d cdjtq hf,jnt
bcgjkmpetn rjywtgwb. vtnfhtktdfynyjcnb. Äfyyfz rjywtgwbz pfrk.xftncz d
hfy;bhjdfybb gj jghtltktyysv fkujhbnvfv yfb,jktt htktdfynys[
dthnbrfktq, rjnjhst yfb,jktt gjkyj eljdktndjhz.n pfghjce gjkmpjdfntkz.
 yfcnjzobq vjvtyn vj;yj gjcjdtnjdfnm enjxybnm Âfi pfghjc, b gjbcrfnm,
crf;tv, «gjujlf d ßknt» bkb «gjujlf d Ñtdfcnjgjkt», n.r. gjujle lkz
dctuj gjkejcnhjdf
Êhsv yb jlyf bp gjbcrjds[ cbcntv gjrf tot yt gjrfpsdftn. Âjpvj;yj dcktl
pf Ðfv,kthjv bv rjulf-nj 'nj elfcncz.
Ít ,eltn kb ,kfujlfhz dthnbrfkmyjve gjbcre ghjbc[jlbnm hfcghtltktybt gjbcrjdjuj nhfabrf gj ghjtrnfv Ðfv,kthf?
Èltz dthnbrfktq pfrk.xftncz d ds,jht bcnjxybrf gjkyjq, ljcnjdthyjq b
frnefkmyjq byajhvfwbb. Âgjkyt tcntcndtyyj, xnj gthdst dthnbrfkb ,skb
gjcnhjtys yf jcyjdt rjyntynf ghjtrnjd Ðfv,kthf, yj 'nj yt jpyfxftn, xnj
nfr ,eltn ghjbc[jlbnm b lfkmit.
Áeltn kb djpvj;yjcnm lkz gjkmpjdfntkz yfcnhjbnm gthcjyfkbpfwb. dthnbrfkmyjuj gjbcrf, hfccnfdbnm ghbjhbntns dthnbrfkzv?
Ïthcjyfkbpfwbz dthnbrfkmyjuj gjbcrf bvttncz d gkfyf[. Âjpvj;yj jyf
,eltn ,fpbhjdfnmcz yf fyfkbpt gjbcrjdjq frnbdyjcnb gjkmpjdfntkz.
Îghtltkzz nt bkb byst ghbjhbntns d ntvf[, vj;yj yfcnhfbdfnm gjbcrjde.
dslfxe lkz rjyrhtnyjuj gjkmpjdfntkz, n.t. pflfnm gthcjyfkmysq ghjabkm
ghbjhbntnjd dthnbrfktq.
Ïj rfrjve ghbywbge jnlftncz ghtlgjxntybt jlybv dthnbrfkzv gthtl
lheubvb? Ífghbvth, gj pfghjce "hfr" ghtlkfuftncz dthnbrfkm "ujhjcrjgs",
b njg cvtifyyjq dslfxb pfyzn bvtyyj bvb. Õjnz, djpvj;yj, djghjc
jnyjcbkcz r ,jktpyb (dthnbrfkm, yfghbvth, "pljhjdmt"). Ècgjkmpetnt kb
ds ghjuyjpbhjdfybt gjdtltybz gjkmpjdfntkz, ajrec-uheggs, jghjcs,
bccktljdfybz d hfphf,jnrt dthnbrfkmyjuj gjbcrf?
Âct gthtxbcktyyst vtnjls bcgjkmpe.ncz d hfphf,jnrt yfib[ fkujhbnvjd.
Áfpjdsv lkz yfc zdkztncz fkujhbnvbxtcrfz vjltkm, rjnjhfz ljgjkyztncz,
tckb 'njuj nht,etncz, «hexysv n.ybyujv». Òj, xnj rfcftncz rjyrhtnyjuj
«hfrf», nj gjcvjnhtd yf cnfnbcnbre pfghjcjd cj ckjdjv «hfr», vs edblbv,
xnj gjckt cfvjuj gjgekzhyjuj pfghjcf «hfr» dnjhsv enjxytyysv pfghjcjv
,eltn bvtyyj «ujhjcrjg hfr», n.t. ghtlgjkj;tybt j njv, xnj gj ckjde
«hfr» xtkjdtr bcrfk bvtyyj ujhjcrjg
dgjkyt jghfdlfyyj.
Ïjxtve nfr df;yf dthnbrfkm "yjdjcnb", vyt t¸ gjrfpfkb lf;t gj pfghjce "Ãtutkm"?
Àkujhbnvs vtnfhtktdfynyjcnb nj;t gjcnjzyyj cjdthitycnde.ncz. Ìs
hf,jnftv yfl ntv, xnj,s htpekmnfns yfituj gjbcrf kexit cjjndtncndjdfkb
dfibv j;blfybzv.
Êfrjds vfhrtnbyujdst j;blfybz jn dthnbrfkmyjuj gjbcrf? Ïjvj;tn kb jy
Ðfv,kthe dthyenm gjpbwbb dnjhjuj gjbcrjdbrf Ðeytnf, rjnjhst jn,bhftn
Google?
Ìs e;t pfyzkb gjpbwb. gthdjuj d Ðjccbb dthnbrfkmyjuj gjbcrf ? Ífxytv c 'njuj…
Êfr ds jnyjcbntcm r njve afrne, xnj Google e;t fyjycbhjdfk Óybdthcfkmysq gjbcr, f ßyltrc gjlvtibdftn d dslfxe yjdjcnb b ,kjub?
 vft 2007 ujlf Google fyjycbhjdfk Universal Search Model, d b.yt 2007
ujlf Ask.com fyjycbhjdfk Ask3D Search Model, d jrnz,ht 2007 ujlf
Microsoft ghtlcnfdbk Blended Search Model, f d yjz,ht 2007 ujlf
Yahoo.com j,]zdbk j Structured Search Model. Âct 'nb rjywtgwbb bvt.n d
cdjtv jcyjdfybb c[jlyst bltb. Ìs hfls njve, xnj bltv d yjue cj dhtvtytv.
Êfrjt dybvfybt rjyntyne ,kjujcaths cj,bhftncz eltkbnm Ðfv,kth? Áeltn kb jyj ghtbveotcndtyyj j,hfotyj yf ,kjub Ïkfytns?
Ákjujcathf – 'nj nfrfz Âctktyyfz, f ,kjub Ðfv,kth-Ïkfytns – 'nj jlyf bp gkfytn d 'njq ,jkmijq Âctktyyjq.
Êfrbt gthcgtrnbds jnrhsdftn dthnbrfkmysq gjbcr jgnbvbpfnjhfv. Ìj;yj
kb ,eltn ghjldbufnm cfqn yt d dslfxt, f d dthnbrfkb? Äevf.n kb
hfphf,jnxbrb j seo-cgtwbfkbcnf[ rfr afrnjht rfxtcndf gjbcrf?
Åcnm vyjuj afrnjhjd rfxtcndf gjbcrf – rfr gjkj;bntkmys[, nfr b
jnhbwfntkmys[. Ít dctulf vj;yj crfpfnm, rfrbv bvtyyj bp 'nb[ afrnjhjd
zdkztncz hf,jnf seo-cgtwbfkbcnf.
