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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
"Íb jlyj bp ghfd yt pfobotyj.
Ðfphtityj k.,jt bcgjkmpjdfybt vfnthbfkjd
lfyyjuj cfqnf lkz k.,s[ wtktq. Âtlm vs d Ðjccbb”
Öbnfnf c Bash.org.ru
Ïhbvthyj ldf hfpf d gjkujlf e jgnbvbpfnjhjd yfcnegftn ctpjyyfz jpf,jxtyyjcnm hjccbqcrbv pfrjyjlfntkmcndjv j pfobnt byajhvfwbb d heytnt. Îpf,jxtyyjcnm gjxtve-nj ghb[jlbn d rjywt ktnf b d yfxfkt pbvs. Î,sxyj djghjcs djpybrf.n jnyjcbntkmyj kbwtypbb gjbcrjds[ cbcntv yf gjbcr (xfot, rjytxyj, ßyltrcf). Âct djghjcs r gjbcrjdbre ¹1 heytnf
dgjkyt kjubxys – dtlm 'nj yf tuj «gjkt» hfpdbdftncz «,bndf pf vtcnf d
njgt», htrkfve b htktdfynye. dslfxe. Ïjbcrjdbr, gjlj,yj rhskjdcrbv
hfre, kt,tl. b oert, nfofn d hfpyst cnjhjys nhb ldb;eobt cbks bynthytnf:
- jgnbvbpfnjhs,
- htrkfvjlfntkb b
- gjkmpjdfntkb.
Ïjbcrjdbr ghb 'njv d k.,jv ckexft jcnftncz «rhfqybv» b dbyjdfnsv.
Îcyjdysvb cnjhjyfvb, vt;le rjnjhsvb gjbcrjdbr rfr vt;le lde[
juytq, zdkz.ncz gjkmpjdfntkb b jgnbvbpfnjhs. Ïjkmpjdfntkb ytljdjkmys
gjbcrjdjq cbcntvjq bp-pf yt dctulf htktdfynyjq dslfxb. Îgnbvbpfnjhs gsnf.ncz ghjldbyenm cfqn d dslfxt rfr vj;yj dsit d
njg. ×nj rfr hfp vj;tn ghbdjlbn r ythtktdfynyjq dslfxt. Êkfccbrf ;fyhf
- rjulf gj pfghjce «ltdjxrb» cjctlcnde.n vfufpby buheitr b ljceujdst
futyncndf.
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Èp-pf 'njuj gjbcrjdbr gj-hfpyjve gsnftncz bp,fdbnmcz jn yfrhenjr d dslfxt. Ífghbvth, c gjvjom. nfrb[ dtotq rfr ,fy bkb gtccbvbpfwbz cfqnf. ×nj ghbdjlbn r ytljdjkmcnde jgnbvbpfnjhjd, dtlm jyb nthz.n ltymub, gjnhfxtyyst yf hfcrhenre htcehcf b cdjt dhtvz.
Ïj lheue. cnjhjye ,fhhbrfl cnjzn gjkmpjdfntkb, rjnjhst yt yf[jlzn
jndtnjd yf cdjb djghjcs. È rfr ,s 'nj ,fyfkmyj yb pdexfkj, gjbcrjdfz
cbcntvf yf[jlbncz vt;le lde[ juytq: jgnbvbpfnjhs vs gjkmpjdfntkb. È
[jnz htrkfvjlfntkb jcnf.ncz d cnjhjyt jn dct[ 'nb[ hfp,bhfntkmcnd, yj
nj;t evelhz.ncz gjgjhnbnm rhjdm gjbcrjdsv cbcntvfv. Ïjgjhnbnm rhjdm gjbcrjdbrfv vj;yj ytcrjkmrbvb cgjcj,fvb. Îcyjdyst bp yb[:
1. Înrhsnjt j,ce;ltybt yf rfrjv-kb,j gjgekzhyjv ajhevt bkb ,kjut. Çltcm e gjkmpjdfntktq gjzdkztncz gjkyfz cdj,jlf ltqcndbq: vj;yj gbcfnm «jnrhsnst» gbcmvf, ghjcnj ;fkjdfnmcz yf ;bpym bkb dpsdfnm r plhfdjve cvscke «Ñtufkjdbxf, Ñfljdcrjuj b etc.» . Íj e nfrjuj cgjcj,f tcnm ,jkmijq ytljcnfnjr – ckjdf nfr b jcnf.ncz ckjdfvb. Åckb uhfvjnyj gjcnfdbnm ghj,ktve,
nj vj;yj lf;t j,hfnbnm yf ct,z dybvfybt cjnhelybrjd gjbcrjdbrjd. Íj
ybrfrb[ gjcktlcndbq e nfrjuj j,ce;ltybz yt ,eltn – gjbcrjdbr yt bpvtybn
cdjb[ ghfdbk.
2. Ïjghj,jdfnm j,hfnbnmcz r dscibv cbkfv, nj tcnm r cele.
Âtlm tckb tcnm ghtntypbb r hf,jnt gjbcrjdjq cbcntvs, b[ vj;yj
gjgsnfnmcz htibnm ghfdjdsvb bycnhevtynfvb. Íj nen gjczuf.otuj yf ÏÑ
gjkmpjdfntkz ;ltn vyj;tcndj gjldjlys[ rfvytq, hfpj,hfnmcz c rjnjhsvb b
gjrfpfnm yfb,jktt jcnhst vs gjgsnfkbcm d cdtq cnfnmt. Ïjbcrjdbr – jgnbvbpfnjh
Îcyjdysv rfvytv ghtnryjdtybz vt;le jgnbvbpfnjhfvb b
gjbcrjdbrfvb cnfyjdzncz ghfdbkf bcgjkmpjdfybz gjcktlyb[. Ó hfpys[
cbcntv jyb yfpsdf.ncz gj-hfpyjve. Ífghbvth, e ßyltrcf – 'nj «Ëbwtypbz yf bcgjkmpjdfybt gjbcrjdjq cbcntvs ßyltrcf (Yandex.ru)» ,
e Ðfv,kthf – «Ëbwtypbjyyjt cjukfitybt» ,
e Google – «Óckjdbz ghtljcnfdktybz eckeu» (Google Terms of Service).
Ýnb ljrevtyns flhtcjdfys dctv gjkmpjdfntkzv gjbcrjdjq cbcntvs. Íj
jcj,jt dybvfybt bv eltkz.n, gj;fkeq, jgnbvbpfnjhs. 70 cnhjxtr kbwtypbb
yf gjbcr ßyltrc – cdjtj,hfpyst «10 pfgjdtltq» SEO d Ðeytnt.
Ïhbxbyf nfrjuj dybvfybz cj cnjhjys jgnbvbpfnjhjd rhjtncz d Ïkfnjyt Ùerbyt.
Èvtyyj nfr gjlgbcsdf.ncz dct hf,jnybrb cke;,s gjllth;rb ßyltrcf. Ñfvsv
hfcghjcnhfytyysv jndtnjv yf djghjcs jgnbvbpfnjhjd, cdzpfyyst c
gtccbvbpfwbtq, ,fyjv b[ cfqnf bkb c rfrbv-nj lheubvb ghj,ktvfvb, zdkztncz: «Ëbwjv, jndtncndtyysv pf cjplfybt bkb gjllth;fybt erfpfyyjuj cfqnf, ,skf
yfheityf «Ëbwtypbz yf bcgjkmpjdfybt gjbcrjdjq cbcntvs ßyltrcf»».
À dtlm ghb dsgfltybb cfqnjd bp dslfxb bkb pyfxbntkmyjv gjyb;tybb gjpbwbq, jgnbvbpfnjhs ytcen cktle.obt gjnthb:
1. Ðtcehcs. Ñ.lf vj;yj jnytcnb:
- dhtvz, pfnhfxtyyjt yf ghjldb;tybt cfqnf;
- ltymub yf ghjcnfdktybt ccskjr (d ckexft cfyrwbq cj cnjhjys
gjbcrjdbrf, jgnbvbpfnjhs, ghb ghfdbkmyj cjcnfdktyyjv ljujdjht c
rkbtynjv, yf cj,cndtyyst ltymub djccnfyfdkbdf.n cfqn); 2. Ðtgenfwbz. Â ckexft ,fyf bkb gtccbvbpfwbb
rkbtyns, tcntcndtyyj, dshf;f.n cdjt ytljdjkmcndj, dtlm b jyb nthz.n
rkbtynjd, rjnjhs[ vjukb ,s gjkexbnm pf 'nj dhtvz. À ytljdjkmysq rkbtyn
– elfh gj bvbl;e jgnbvbpfnjhf bkb SEO¬-rjvgfybb. 3. Êkbtyns. Òthztncz htgenfwbz, e[jlzn rkbtyns.
Ýaatrn «cfhfafyyjuj hflbj» ybrnj yt jnvtyzk. Èynthytn - jnrhsnfz chtlf:
dthjznyjcnm njuj, xnj ckexfb ytelfxyjuj ghjldb;tybz cnfyen bpdtcnys yt
njkmrj yfcnjzobv rkbtynfv, yj b gjntywbfkmysv. È njulf jyb ghtdhfnzncz
bp gjntywbfkmys[ d xe;b[ rkbtynjd. Çyfz dct 'nb gjcktlcndbz ,fyf b gtccbvbpfwbb, yfxbyftim gjybvfnm ghbxbys ghtntypbq SEOiybrjd r kbwtypbb yf gjbcr.
Ífb,jktt xfcnj djpveotybt d cnjhjye gjbcrjdbrjd pdexfn yf ajhevt
SE. Ñhtlb vyjujxbcktyys[ ghtntypbq r kbwtypbb ßyltrcf yf gjbcr b
j,dbytybq d «ytpfrjyyjq» byltrcfwbb cfqnf, gj;fkeq, vj;yj dsxktybnm
jcyjdyst gjntywbfkmyst gjdjls lkz j,hfotybz seoiybrjd d cel.
1. Çf yfkj;tybt cfyrwbq yf cfqn. Òen ceotcndetn ldf dfhbfynf:
- cfyrwbb ,skb yfkj;tys pf nfr yfpsdftvst «xthyst» jgnbvbpfnjhcrbt vtnjls hf,jns c cfqnjv;
- cfyrwbb ,skb yfkj;tys ckexfqyj, gj jib,rt – d ßyltrct nj;t k.lb hf,jnf.n.
2. Èpvtytybt cfqnf d gjpbwbb dcktlcndbt bpvtytybq fkujhbnvf hfy;bhjdfybz bkb fgltqnf.
3. Ïjbcrjdbr ljkuj yt byltrcbhetn cfqn. Òj tcnm htcehc lfdyj ujnjd, dkfltktw ;ltn rkbtynjd, f bp-pf ÏÑ jyb yt blen.
Ë.,jq rjyakbrn, gjdktribq vfnthbfkmyst e,snrb jlyjq bp
cnjhjy, gj ,jkmijve cxtne, vj;tn ,snm gjdjljv lkz j,hfotybz d cel, yj
djn ghtwtltynjd gjlfxb bcrf yf gjbcrjde. cbcntve d Ðjccbb yt yfqnb. Õjnz yf Çfgflt Google ytcrjkmrj hfp gjldthufkcz fnfrfv
ytljdjkmys[ jgnbvbpfnjhjd b dkfltkmwtd cfqnjd, gsnfdib[cz xthtp cel
dthyenm ct,t ltymub bkb gjkj;tybt d njgt. Ïhbxbyf, gj rjnjhjq d Ðjccbb
ghtlgjxbnf.n jncb;bdfnmcz yf ajhevf[,
f yt d celf[, - hfpyst ghfdjdst cbcntvs. Åckb d ÑØÀ, Âtkbrj,hbnfybb b
lheub[ ,sdib[ rjkjybz[ Àyukbb wfhbn j,sxyjt (ghtwtltynyjt) ghfdj, nj d
Ðjccbb b djj,ot Ådhjgt – ghfdjdfz cbcntvf, d jcyjdt rjnjhjq pfrjy. Ñbcntvf j,sxyjuj ghfdf jnkbxftncz yfkbxbtv d rfxtcndt
bcnjxybrf ghfdf uhjvflyjuj rjkbxtcndf celt,ys[ htitybq (ghtwtltynjd),
zdkz.ob[cz j,hfpwfvb lkz fyfkjubxys[ ltk, hfccvfnhbdftvs[ lheubvb
celfvb. Â hjvfyj-uthvfycrjq ;t cbcntvt ukfdtycndetn pfrjy. Çfrjy bvttn
,tpeckjdysq ghbjhbntn gthtl bysvb bcnjxybrfvb. Çltcm, crjhtt, gjljqltn
dshf;tybt: «×nj yt pfghtotyj, nj hfphtityj». Òj tcnm gjkexftncz, xnj d ÑØÀ cnjbn jlyjve gjkmpjdfntk.
jlby hfp ljrfpfnm, xnj gjbcrjdbr ,sk yt ghfd, lf;t tckb 'nj b ghjgbcfyj
d rfrjv-kb,j pfrjyt, rfr jy cjplfcn ghtwtltyn. È njulf ÏÑ pf[kt,ytncz d
djkyt bcrjd. Ó yfc ;t, ÏÑ pfobotys cjukfitybzvb yf gjbcr, cjcnfdktyysvb
uhfvjnysvb .hbcnfvb, b le[jv pfrjyf. Ífghbvth, bpdtcnty ckexfq, rjulf dkfltktw cfqnf gjlfk d cel yf Google pf ,fy. Âtcyjq 2006 ujlf rfkbajhybtw Ìfhr Ðj,thnc (Mark Roberts), dkfltktw lde[ jykfqyjds[ vfufpbyjd, j,dbybk rjvgfyb. d njv, xnj jyf ytj,jcyjdfyyj "dsrbyekf" bp gjbcrjdjuj byltrcf
ccskrb yf tuj cfqns. Â bcrt endth;lftncz, xnj rjvgfybz yfheibkf eckjdbz
rjynhfrnf, pfrk.x¸yyjuj "yf jcyjdt ecnyjq ljujdjh¸yyjcnb".
 jndtn yf j,dbytybz Ðj,thncf d ghbxbytybb vfnthbfkmys[ e,snrjd, Google gjj,tofk gjlfnm dcnhtxysq bcr
cjukfcyj nfr yfpsdftvjq yjhvt SLAPP, rjnjhfz ghbpdfyf pfobofnm rjvgfybb
jn bcrjd ifynf;bcnjd. Â ckexft tckb cel gjcxbnftn, xnj bcntw gjlfk d
cel c rjhscnysvb wtkzvb, tve cfvjve ghbltncz pfgkfnbnm inhfa. Â
htpekmnfnt Ìfhr Ðj,thnc jncnegbk. Òfr;t bpdtcnys ckexfb j,hfotybz dkfltkmwtd cfqnjd d cel yf
gjbcrjdbrb pf gjyb;tybt d dslfxt dcktlcndbt rfrb[-nj bpvtytybq d
cbcntvt hfy;bhjdfybz. Ífb,jktt uhjvrbt ckexfb j,hfotybz dkfltkmwtd
cfqnf d cel yf gjbcrjdbr ,skb d ÑØÀ. Â rjywt 2002 – yfxfkt 2003 ujlf c ;fkj,jq yf Google j,hfnbkcz bpdtcnysq jgnbvbpfnjh Áj, Ìfccf (Bob Massa), dkfltktw rfnfkjuf Searchking.com
(gj cenb, kbyrjathvs). Â htpekmnfnt bpvtytybq d fkujhbnvt hfy;bhjdfybz
e cfqnf rjvgfybb ,sk j,yekty PR. Ïj pfghjce «searchking» htcehc yt
gjlybvfkcz dsit ldflwfnjq gjpbwbb d dslfxt Google. Ïj'njve SearchKing
gjlfk celt,ysq bcr, d rjnjhjv j,dbybk Google d «ghbxbytybb
vfnthbfkmyjuj eoth,f gentv yfvthtyyjuj bpvtytybz fkujhbnvjd gjbcrf». Â lfyyjv ckexft Google j,dbyzkb d yfvthtyyjv cyb;tybb PR
cdjtuj rjyrehtynf gj jykfqy-htrkfvt. Ïj vytyb. Search King, gjbcrjdbr
dkflttn «cbcntvjq htqnbyujdfybz, yf rjnjhe. gjkfuftncz dtcm bynthytn»,
b bpvtytybz d 'njq cbcntvt vjuen cthmtpyj crfpsdfnmcz yf hf,jnt lheub[
rjvgfybq. Ñel jnrkjybk 'njn bcr. Õjnz Google b djccnfyjdbk gjpbwbb cfqnf SearchKing d gjbcrjdjq cbcntvt, yfrhextyysq PR nfr b yt dthyek.
 vfhnt 2006 ujlf cbnefwbz gjdnjhbkfcm.  htpekmnfnt bpvtytybq d fkujhbnvt hf,jns gjbcrjdbrf PR cfqnf Kinderstart.com
rjvgfybb Kinderstart ,sk j,yekty, b htcehc gjnthzk cdjb gjpbwbb d
Google. Â htpekmnfnt cfqn gjytc pyfxbntkmyst e,snrb: dctuj pf ytcrjkmrj
lytq tuj gjctoftvjcnm cybpbkfcm yf 70%, f gjkexftvfz ghb,skm
evtymibkfcm yf 80%. Îlyfrj Ôtlthfkmysq cel ÑØÀ ghbpyfk dct ghtntypbb r Google cj cnjhjys Kinderstart ytj,jcyjdfyysvb.
Ætktpysv fhuevtynjv gjbcrjds[ cbcntv d ghbdtltyys[ dsit ltkf[ zdkztncz ytps,ktvjcnm b[ ghfdf cfvjcnjzntkmyj jwtybdfnm cntgtym htktdfynyjcnb cfqnjd pfghjcfv b hfpvtofnm b[ d htpekmnfnf[ gjbcrf.
È gj,tlf Kinderstart - f cfqn ghtlcnfdkztn cj,jq j,sxysq rfnfkju,
jgnbvbpbhjdfyysq gjl gjbcrjde. cbcntve, - jpyfxfkf ,s gjnth.
«ytpfdbcbvjcnb» fkujhbnvf ÏÑ jn dkfltkmwf cfqnf. Ïjxtve heytnjdcrbt dkfltkmws cfqnjd bkb jgnbvbpfnjhs yt
gjlf.n d cel yf gjbcrjdst cbcntvs? Âjpvj;yj, ,jkmie. hjkm buhftn nj,
xnj d Ðjccbb d ghbywbgt yt jxtym ljdthz.n pfrjyjlfntkmyjq cbcntvt. Íj,
rfr ujdjhbn lbhtrnjh Èycnbnenf hfpdbnbz cdj,jls byajhvfwbb Ïfdkjd Èdfy,
«vyjubt cxbnf.n, xnj e yfc gkj[bt cels, yt ytpfdbcbvst, celmb nfv
hf,jnf.n ytrdfkbabwbhjdfyyst. Íj lheub[-nj e yfc ytn, gj'njve yflj
j,hfofnmcz d nt, xnj tcnm. È tckb 'nf cbcntvf j,tcgtxbn gjnjr j,hfotybq
d celt,yst bycnfywbb, nj cbnefwbz hfyj bkb gjplyj dsghfdbncz, yfhfcntn
rhbnbxtcrfz vfccf. Ë.,e. cbcntve yflj cyfxfkf pfgecnbnm, xnj,s jyf
yfxfkf hf,jnfnm» .
Êjcnm d ujhkt
SEONEWS
enjxybk e .hbcnjd, xnj nfrjt, c ghfdjdjq njxrb phtybz, 'nf cfvfz
kbwtypbz, b rfrjt ghfdj bvttn gjbcrjdbr ccskfnmcz yf ytt d ckexft ,fyf
b gtccbvbpfwbb cfqnf. Ïj ckjdfv .hbcnf abhvs «Áfqnty Áehr[fhln» Òfnmzys Íbrbajhjdjq, «Ëbwtypbz ßyltrcf» ghtlcnfdkztn cj,jq ljujdjh yf bcgjkmpjdfybt nfrjuj ghjuhfvvyjuj ghjlernf rfr gjbcrjdfz vfibyf
ßyltrcf. Ötkm. kbwtypbb zdkztncz juhfybxtybt djpvj;ys[ ghtntypbq r
rjvgfybb d cdzpb c hf,jnjq gjbcrjdjq cbcntvs, d xfcnyjcnb, cnhtvktybt
cyznm c ct,z jndtncndtyyjcnm d ckexfz[, tckb nt[ybxtcrbt djpvj;yjcnb
gjbcrjdbrf ,elen bcgjkmpjdfnmcz rtv-kb,j d ghjnbdjpfrjyys[ wtkz[.
Åckb d djghjct jghtltktybz .hblbxtcrjq ajhvs 'rcgthns
tlbyjleiys – ljujdjh ge,kbxyjq jathns- nj d tt .hblbxtcrjq cbkt tcnm
cjvytybz: ghj,ktvf d njv, xnj,s ljrfpfnm, xnj gjkmpjdfntkm jpyfrjvbkcz
b cjukfcbkcz c eckjdbzvb Ëbwtypbb (ljujdjhf-jathns).
«Ëbwtypbz yf gjbcr dcnegftn d cbke c vjvtynf frwtgnf (jndtn kbwf, rjnjhjve flhtcjdfyf kbwtypbz, j t¸ ghbyznbb) , - ujdjhbn Ífnfkbz Ñe[fhtdf, fldjrfn fldjrfncrjuj ,.hj «Àldjrfn Ñe[fhtd b gfhnyths» , jceotcndkz.obq ghfdjdjt cjghjdj;ltybt Ðfv,kthf. -
Ïhbybvfz eckjdbz gjkmpjdfybz gjbcrjdjq cbcntvjq, dsgjkyzz hzl ltqcndbq,
yfghbvth, jceotcndkzz «rkbr vsim.», gjkmpjdfntkm cjukfiftncz c ybvb.
Ôfrn frwtgnf, nfrbv j,hfpjv, pfvtyztn gjlgbcfybt cjukfitybz» .
Ó ytpfdbcbvjuj .hbcnf Òfnmzys Íbrbajhjdjq .hblbxtcrfz ltqcndbntkmyjcnm kbwtypbb rfr ljujdjhf c gjkmpjdfntktv dspsdftn cjvytybz.
«Ïhjxntybt b dshf;tybt cjukfcbz c lfyyjq kbwtypbtq yt zdkztncz
ghjwtlehjq, j,zpfntkmyjq lkz gjkmpjdfntkz, gj'njve ytdjpvj;yj
gjlndthlbnm, xnj rjyrhtnysq gjkmpjdfntkm pyfrjv c ntrcnjv kbwtypbb b
cjukfcty c tt eckjdbzvb», - ujdjhbn Òfnmzyf.
Ïj;fkeq, tlbycndtyysv cgjcj,jv [jnm rfr-nj pfrjyjlfntkmyj
ehtuekbhjdfnm jnyjitybz vt;le gjbcrjdsvb cbcntvfvb b gjkmpjdfntkzvb
(gjlhfpevtdftncz k.,jq xtkjdtr, ghjdjlzobq c ÏÑ nt bkb byst ltqcndbz),
,skj ,s ddtltybt d[jlf d cbcntve, rfr yf gjhyj-cfqnf[. Òj tcnm, tckb ,s
,skf ryjgrf «ß cjukfcty c eckjdbzvb» , njkmrj gjckt rkbrf yf rjnjhjq vj;yj ,skj ,s gjgfcnm yf cnhfybwe gjbcrf.
Íj gjbcrjdst cbcntvs yt ltkf.n nfrjuj. Ïjxtve? Ïthdjt, xnj
ghb[jlbn d ujkjde – gjbcrjdbre 'nj ghjcnj yt ye;yj. Ïhtwtltynjd
dsbuhfyys[ ltk gjkmpjdfntktq ghjnbd gjbcrjdbrf gjrf ytn. À ÏÑ, ukfdyfz
cnhfybwf rjnjhjq – 'nj kbwtypbz, rjnjhe. ye;yj ,s ghjxbnfnm, lf tot
gjnjv b cdjt cjukfcbt gjlndthlbnm, dhzl kb ghbdktxtn gjkmpjdfntktq.
Ñrjhtt dctuj, nfrjq gjbcrjdbr, cltkfyysq c extnjv ghfd gjkmpjdfntktq,
yt ,eltn gjkmpjdfnmcz ecgt[jv gj ghbxbyt «vyjuf ,era». Àynjy Ñthuj, ghtpbltyn .hblbxtcrjq abhvs «Ïhfdj b
Èynthytn», jlby bp gthds[ .hbcnjd cgtwbfkbpbhe.obqcz yf ghbkj;tybb
bynthytn-ltqcndbntkmyjcnb r hjccbqcrjve ghfde, cvjnhbn d ,eleott b
cxbnftn, xnj jncencndbt gjlndth;ltybz j ghjxntybb kbwtypbb
gjkmpjdfntktv d ,jkmitq cntgtyb zdkztncz ghj,ktvjq gjbcrjdbrf. « Ýnj tve vj;tn gjyflj,bnmcz gjlndthlbnm, xnj gjkmpjdfntkm jpyfrjvbkcz, f yt yfj,jhjn», - cxbnftn Àynjy Ñthuj. Íj gjrf gjkmpjdfntkb yt ljlevfkbcm gjlfdfnm d gjbcrjdbrb d cel pf ghj,ktvs c gjbcrjv, byltrcfwbtq
bkb pf xnj-kb,j lheujt, 'nj zdkztncz b[ ghj,ktvjq. Âtlm 'nj
jgnbvbpfnjhs, d rjywt rjywjd, «cnhflf.n» jn ,fyjd b gtccbvbpfwbq,
j,]zcyztvs[ ghbvtytybtv kbwtypbb, f ghjcnst gjkmpjdfntkb - jn
ythtdfynyjq dslfxb b gjnhfxtyys[ dgecne. dhtvtyb b ltytu. È d 'njv
ckexft gjpbwbz gjbcrjdbrf: «yt yhfdbncz - yt gjkmpeqntcm», dgjkyt
gjyznyf. Ïjkmpjdfnmcz bv dct hfdyj ,elen – relf e; ,tp gjbcrf.
Îoeofz cj,cndtyye. ghfdjne ÏÑ ltkf.n dct, xnj yt pfghtotyj. Ífghbvth, ßyltrc yfheiftn cj,cndtyye. kbwtypb.. Âtctksq ghbdtn rjyrehtynfv d hfpltkt «Î rjvgfybb», yfgbcfyysq wdtnjv ajyf (d lfyyjv ckexft ,tksv), cnfk e;t «,jzyjv» d heytnt. Íe, yt pf,fybn ;t ßyltrc cfv ct,z.
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Ïjbcrjdbrb – gjkmpjdfntkb
Ëbwtypbb gjbcrjdbrjd yfgbcfys yt njkmrj lkz dt,-vfcnthjd,
yj b lkz ghjcns[ gjkmpjdfntktq, ,jhjplzob[ bynthytn-ghjcnjhs c wtkm.
yfqnb ye;ye. byajhvfwb.. È gjcrjkmre c gjbcrjdbrjv e;t ecgtkb
«gjhf,jnfnm» jgnbvbpfnjhs, gjhjq k.,bvfz ÏÑ dslftn cjdctv yt ye;ye. gjctnbntk.
byajhvfwb. – bp hfphzlf ghbdtltyyjuj d yfxfkt ghbvthf. Íj b pltcm ÏÑ
gjkyjcnm. cybvf.n c ct,z jndtncndtyyjcnm - cjukfcyj kbwtypbb, gjbcrjdbr
yt bvttn jnyjitybz r rfxtcnde b cjlth;fyb. cnhfybw, rjnjhst
gjkmpjdfntkm vj;tn yfqnb c tt gjvjom.. Êfr ujdjhbn ßyltrc, jy dctuj kbim pthrfkj heytnf, f yt wtypjh.
Ïhb dctv 'njv, gjbcrjdfz cbcntvf vj;tn ghbytcnb dhtl gjkmpjdfntk. d cktle.ob[ ckexfz[:
1. Íthtktdfynyfz dslfxf:
- gjkmpjdfntkm nhfnbn cdjt dhtvz, gsnfzcm yfqnb ye;ye. byajhvfwb.;
- gjkmpjdfntkm d 'njv ckexft nhfnbn kbiybt ltymub yf gjbcr byajhvfwbb. Òhfabr
d heytnt gjrf yt ,tcgkfnysq. Êhjvt njuj, ltymub e[jlzn b yf gjctotybt
ytye;ys[ gjkmpjdfntk. cfqnjd, dslfyys[ gjbcrjdjq vfibyjq yf gthds[
cnhfybwf[. 2. Ñ gjvjom. gjbcrjdbrf rnj eujlyj vj;tn yfqnb byajhvfwb., rjnjhe. gjkmpjdfntkm [jntk ,s crhsnm.
3. Ñ gjvjom. gjbcrjdjq vfibys vj;yj yfytcnb dhtl htgenfwbb njuj bkb byjuj xtkjdtrf. Âpznm [jnz ,s d ghbvth nfr yfpsdftvsq kbyr,jv,byu, rjulf cfqn yf[jlbncz d gjbcrjdjq cbcntvt gj yt,kfujpdexyjve pfghjce, cjdthityyj yt cjjndtncnde.otve ntvfnbrt htcehcf.
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Âtlm cfvsq ghjcnjq cgjcj, yfgfrjcnbnm xtkjdtre – jge,kbrjdfnm rktdtnybxtcre. byajhvfwb. j ytv.
È rf;tncz, xnj e gjkmpjdfntktq tcnm dct jcyjdfybz ;fkjdfnmcz yf ÏÑ d cel:
1. Çf nj, xnj ,kfujlfhz xmtq-nj «ienrt», cfqn gjgfk d dslfxe gj yt,kfujpdexyjve pfghjce.
2. Çf yfheitybt nfr yfpsdftvs[ «fdnjhcrb[ ghfd». Â jcyjdyjv
ghtntypbb yfghfdktys yf nj, xnj gjbcrjdbr «,tp cghjcf» byltrcbhetn
cfqns b xnj c gjvjom. gjbcrjdbrjd rjgbgfcnths yf[jlzn b djhe.n xe;jq rjyntyn.
3. Çf djpvj;yjcnm jnscrfnm k.,e. byajhvfwb. j gjkmpjdfntkt.
Íj ghtwtltynjd j,hfotybz hjccbqcrb[ gjkmpjdfntktq d cel tot
cnjkmrj ;t, crjkmrj b cj cnjhjys jgnbvbpfnjhjd, nj tcnm yjkm. Âjghjc j
.hblbxtcrjq jndtncndtyyjcnb gjbcrjdbrjd gthtl gjkmpjdfntkzvb zdkztncz
yjdsv yt njkmrj lkz hjccbqcrjq ghfdjdjq ltqcndbntkmyjcnb, yj b lkz
ghfdjds[ cbcntv lheub[ cnhfy. Òfr, d Âtkbrj,hbnfybb gthdsq bcr gjkmpjdfntkz r gjbcrjdjq cbcntvt ,sk ghtl]zdkty njkmrj d b.kt 'njuj ujlf. È 'nj exbnsdfz, xnj d 2007 ujle ÏÑ jnvtnbkb cdjt xtnshyflwfnbktnbt.
Áhfqfy Ðtnrby (Brian Retkin), dkfltktw rjvgfybb,
pfybvf.otqcz htubcnhfwbtq ljvtyjd, j,dbybk gjbcrjde. cbcntve Google d
njv, xnj yf tuj j,hfotybz c ghjcm,jq e,hfnm bp htpekmnfnjd gjbcrf dct
ccskrb yf cfqns, cjlth;fobt gjhjxfoe. tuj byajhvfwb., ÏÑ yt
jnhtfubhjdfk ljk;ysv j,hfpjv b ccskrb ghjljk;f.n gjzdkznmcz. Ñeotcndetn celt,yfz ghfrnbrf, cjukfcyj rjnjhjq gjbcrjdst
cthdbcs yt ytcen jndtncndtyyjcnb pf cjlth;fybt cfqnjd, yfqltyys[
gjkmpjdfntkzvb ghb gjvjob nfrb[ gjbcrjds[ cthdbcjd. Îlyfrj gj
fyukbqcrjve ghfde rjvgfybz vj;tn ,snm ghbdktxtyf r jndtncndtyyjcnb,
tckb jyf ,skf bpdtotyf j njv, xnj tt ltqcndbz yfheif.n xmb-kb,j ghfdf,
yj yt ghbyzkf vth r ecnhfytyb. yfheitybz. Áhfqfy Ðtnrby
endth;lftn, xnj d ntxtybt nht[ ktn e,t;lfk Google e,hfnm bp htpekmnfnjd
gjbcrf ccskrb, d rjnjhs[ cjlth;fkfcm pfdtljvj kj;yfz byajhvfwbz j tuj
rjvgfybb. Ïthtl fyukbqcrbv celjv ntgthm cnjbn djghjc, ljk;ty kb
hfcghjcnhfyznmcz erfpfyysq ghbywbg jndtncndtyyjcnb yf ltzntkmyjcnm
ctntds[ gjbcrjdbrjd. Îxtdblyj, xnj gjkj;bntkmysq jndtn yf 'njn djghjc
,eltn bvtnm cthmtpyst gjcktlcndbz lkz nfrjuj ghfdjdjuj bycnbnenf rfr
cdj,jlf hfcghjcnhfytybz byajhvfwbb.
Ïjgsnrb djpkj;tybz jndtncndtyyjcnb yf gjbcrjdst cbcntvs pf
ghtljcnfdktybt ccskjr yf cfqns, cjlth;fobt ytpfrjyye. byajhvfwb.
(rktdtne, ghbpsds 'rcnhtvbcncrjuj njkrf, gjhyjuhfab. b n.g.) cdzpfys c
ntv, xnj pfxfcne. ytgjchtlcndtyyjuj hfcghjcnhfybntkz nfrjq byajhvfwbb
ecnfyjdbnm ytdjpvj;yj. Ñjj,otybz ge,kbre.ncz yf cfqnf[ fyjybvyj, ljvtys
htubcnhbhe.ncz yf ytceotcnde.obt rjvgfybb, f dkfltkmwf gjbcrjdjuj
cthdbcf bltynbabwbhjdfnm, rfr ghfdbkj, vj;yj. Âjn jy b jrfpsdftncz
«rhfqybv».
Íj 'nj d Âtkbrj,hbnfybb c gjbcrjdbrjv vj;yj gjcelbnmcz. Â
Ðjccbb ;t ltqcnde.ott pfrjyjlfntkmcndj j,thtuftn gjbcrjdbrb jn
jndtncndtyyjcnb pf cjlth;fybt yfqltyys[ bvb cfqnjd. Â cjjndtncndbb cj
cnfnmtq 17 pfrjyf "Î, byajhvfwbb, byajhvfwbjyys[ nt[yjkjubz[ b j pfobnt byajhvfwbb"
kbwj yt ytctn uhf;lfycrj-ghfdjdjq jndtncndtyyjcnb pf hfcghjcnhfytybt
ytpfrjyyjq byajhvfwbb, tckb jrfpsdftvst bv eckeub pfrk.xf.ncz d «gthtlfxt byajhvfwbb, ghtljcnfdktyyjq lheubv kbwjv, ghb eckjdbb tt gthtlfxb ,tp bpvtytybq b bcghfdktybq» .
Ñdjt jnyjitybt r byltrcfwbb cfqnjd ßyltrc j,]zcyztn d geyrnt 4 cdjtq kbwtypbb:
«ßyltrc byltrcbhetn jnrhsne. xfcnm bynthytnf — nt cnhfybws, rjnjhst
ljcnegys ghb gtht[jlt gj ccskrt, ,tp ddjlf kjubyf b gfhjkz, b
byltrcbhjdfybt rjnjhs[ yt pfghtotyj d robots.txt cjjndtncnde.otuj cfqnf». Âkfltktw cfqnf vj;tn pfghtnbnm tuj r byltrcfwbb d gjbcrjdjq cbcntvt, ghjcnfdbd ntu «noindex» d afqkt robots.txt, ult pfgbcsdf.ncz bycnherwbb gj byltrcfwbb cfqnf lkz gjbcrjds[ cbcntv.
Òt gjkmpjdfntkb, rjnjhst «j,b;f.ncz» yf gjbcrjdbr pf
ghjbyltrcbhjdfyysq cfqn, pf,sdf.n: jlyj bp cdjqcnd bynthytnf –
j,otljcnegyjcnm. Òj tcnm k.,jq xtkjdtr, bcgjkmpe.obq ctnm
b dsrkflsdf.obq byajhvfwb. yf rfrjv-kb,j cfqnt, ljk;ty gjybvfnm, xnj
'nf byajhvfwbz vj;tn ,snm edbltyf lheubvb gjkmpjdfntkzvb. È njkmrj d
ckexft djpltqcndbz yf byajhvfwbjyysq htcehc, gjchtlcndjv htlfrnbhjdfybz
ghjuhfvvyjuj rjlf, ljcneg r byajhvfwbb vj;tn ,snm juhfybxty. Êfr
ghbvth: tckb ds ltkftnt d j,otcndtyyjv vtcnt nj, xnj [jntkb ,s crhsnm
jn xe;b[ ukfp, yt elbdkzqntcm, tckb rnj-nj edblbn dfc b cnfytn
gjrfpsdfnm gfkmwtv. Ïj gjdjle ghtntypbq dnjhjuj nbgf nj;t dct zcyj ghjgbcfyj d
kbwtypbb: «ßyltrc byltrcbhetn cfqns, cjplfyyst ytpfdbcbvsvb k.lmvb b
jhufybpfwbzvb. Ìs yt jndtxftv pf rfxtcndj b cjlth;fybt cnhfybw, rjnjhst
ds vj;tnt yfqnb ghb gjvjob yfitq gjbcrjdjq vfibys». Êhjvt njuj, ÏÑ
pfoboftn dct nf ;t 17 cnfnmz pfrjyf "Î, byajhvfwbb, byajhvfwbjyys[
nt[yjkjubz[ b j pfobnt byajhvfwbb". È jgznm ;t, dct djpveotybz gjkmpjdfntktq lfkmit ajhevjd yt blen. Ïj ckjdfv Ífnfkbb Ñe[fhtdjq,
ljrevtynfkmys[ ghtntypbq gjkmpjdfntktq b ghtwtltynjd gjlfxb yf Ðfv,kth
d cel yt ,skj. Îlbyjxyst ghtntypbb ,skb ehtuekbhjdfys yf cnflbb
ntktajyys[ gthtujdjhjd. Òj tcnm gjkmpjdfntkb kb,j yt dblzn cvsckf
relf-nj j,hfofnmcz, nfr rfr yt dthzn d celt,ye. cbcntve, kb,j ghjcnj,
xnj yfpsdftncz, «rjksien djple[». Íj b d njv, b d lheujv ckexft,
jgsnyst seoiybrb kbim yfcvt[f.ncz yfl j,b;tyysvb gjkmpjdfntkzvb.
Ïjbcrjdbr - htrkfvjlfntkm
Ítcrjkmrj d cnjhjyt jn jgnbvbpfnjhjd b gjkmpjdfntktq cnjzn
htrkfvjlfntkb. Â ghbywbgt, d jnyjitybz[ htrkfvjlfntkm – gjbcrjdfz
cbcntvf dct ljdjkmyj xtnrj. Ýnj bveotcndtyyst jnyjitybz. Îlyf cnjhjyf
ghtljcnfdkztn htrkfvye. gkjoflre, lheufz hfpvtoftn nfv htrkfve. Ötyf
jghtltkztncz kb,j cfvbv gjbcrjdbrjv, kb,j yf ferwbjyt. Ít yhfdbncz wtyf
– yt hfpvtofq htrkfve. Íj ytcvjnhz yf nj, xnj 'nj jnyjitybz
bveotcndtyyst, ÏÑ ybrfrbv j,hfpjv b[ .hblbxtcrb yt htuekbhetn. Òj tcnm
ytn ybrfrjuj ljujdjhf. Ë.,jq gjkmpjdfntkm vj;tn pfqnb yf cnhfybxre
Äbhtrnf, b, jcnfdbd dctuj kbim flhtc gjxnjdjuj zobrf, ÔÈÎ b lfyyst j cxtnt, c rjnjhjuj ye;yj gthtxbckznm ltymub, yfxfnm hf,jnfnm c cbcntvjq.
Òj tcnm pfrjyjlfntkmyj htrkfvjlfntkb ybrfr yt pfobotys jn
ltqcndbq ÏÑ. Òtvf ltyt;ys[ jnyjitybq, d lfyyjv ckexft, bvttn ,Îkmie.
hjkm, yt;tkb d ckexft c jgnbvbpfnjhfvb b gjkmpjdfntkzvb. Ïj cenb, k.,jt
ltqcndbt ÏÑ, d htpekmnfnt rjnjhjuj htrkfvjlfntkm gjytc e,snrb, vj;tn
gjcke;bnm gjdjljv lkz pfzdktybz d cel. Íj jnxtuj-nj b pltcm ghtwtltynjd
dsbuhfyys[ ltk lf;t d kb,thfkmyjq fyukj-cfrcjycrjq ghfdjdjq cbcntvt
ytn. Ýnbv ktnjv fdbfgthtdjpxbr American Airlines ghtl]zdbk bcr Google. Îcyjdfybtv cnfk njn afrn, xnj gjbcrjdbr d cdjtq cbcntvt rjyntrcnyjq htrkfvs gj rk.xtdsv ckjdfv American Airlines nhfyckbhetn j,]zdktybz rjyrehtynjd. Òfr, gj pfghjce Aadvantage
(yfpdfybt ghjuhfvvs crbljr American Airlines) nfr;t dsdjlzncz b
j,]zdktybz rjyrehtynjd rjvgfybb. Ïj vytyb. American Airlines, 'nj
jndktrftn gjkmpjdfntktq b edjlbn b[ jn cfqnf fdbfgthtdjpxbrf. Íj gjrf
j, bc[jlt ltkf ytn ybrfrjq byajhvfwbb. Íj gjlj,ysq bcr, gjlfyysq d 2004 ujle cnhf[jdjq rjvgfybtq
GEICO, d rjnjhjv gjbcrjdbr Google j,dbyzkcz d ytpfrjyyjv bcgjkmpjdfybb
njhujdjq vfhrb, ytxtcnyjq rjyrehtywbb b cyb;tybb fdnjhbntnf xe;juj
,htylf, ,sk jnrkjyty. Â heytnt nj;t yf[jlzncz ytljdjkmyst gjkmpjdfntkb. 12 ctynz,hz yf ajhevt ß.Äbhtrnf ytrbq Ïj[bktyrj Âkflbvbh Âbnfkmtdbx gjj,tofk ßyltrce «pfcfylfkbnm» bcr «j ytpfrjyyjcnb ghbvtytybz CTR
b tuj jnvtyt». Ñelz gj gjcne Âkflbvbhf, tuj ghtntypbb r ßyltrce e;t
hfccvfnhbdfkbcm d celt. À nfr rfr jy j,tofk gjlfnm ltkj yf fgtkkzwb.,
cktletn dsdjl, xnj d gthdsq hfp cel pfrjyxbkcz yt d tuj gjkmpe.
Ïhbxbyf ghtntypbq jlyf: gj vytyb. htrkfvjlfntkz, ßyltrc
ytpfrjyyj jnrkjyzk tuj j,]zdktybz rjyntrcnyjq htrkfvs pf
ytcjjndtncndbt. Ê njve ;t, Âkflbvbh Ïj[bktyrj pfzdbk, xnj e tuj
rjyrehtynjd gj ntv ;t pfghjcfv dct d gjhzlrt, ybrfrb[ jnrkjytybq pf
ytcjjndtncndbt ytn. Òj tcnm jy j,dbyzk gjbcrjdst cbcntvs d
«gjlsuhsdfybb» jlybv htrkfvjlfntkzv b evsiktyyjv pfyb;tybb gjpbwbq
j,]zdktybq lheub[ htrkfvjlfntktq. Ôjhevxfyt ghbikb r dsdjle, xnj fdnjh njgbrf gfhfyjbr. À jndtn ßyltrcf ,sk jpdexty jlybv bp cjnhelybrjd rjvgfybb Àynjyjv Ïjgjdsv d rjvvtynfhbz[ r njgbre. Ïj tuj ckjdfv, htrkfvyst j,]zdktybz yt cjjndtncndjdfkb nht,jdfybzv r htrkfvysv vfnthbfkfv yf Äbhtrnt: «Ó Âfc, gj rhfqytq vtht, 500 j,]zdktybq c jlbyfrjdsvb rk.xtdsvb ckjdfvb, dtleob[ yf jlby ljvty
b 156 j,]zdktybq c jlbyfrjdsvb rk.xtdsvb ckjdfvb, dtleob[ yf lheujq
htrkfvbhetvsq Âfvb ljvty. Ìs cxbnftv 'nj cjplfybtv ,jkmijuj xbckf
jlbyfrjds[ j,]zdktybq» .
Òfr;t cj cnjhjys htrkfvjlfntktq xfcnj djpybrf.n djghjcs
jnyjcbntkmyj wtys pf rkbr. Íj djghjcs gjkmpjdfntktq vj;yj j,]zcybnm
kbim b[ ytgjybvfybtv ghbywbgjd hf,jns rjyntrcnyjq htrkfvs. Ìbybvfkmyfz
wtyf cjcnfdkztn 1 wtyn. Îcnfkmyjt – ltkj ferwbjyf, yf rjnjhjv cfvb
htrkfvjlfntkb lf.n jwtyre njq bkb byjq ntvfnbrb. Íj nfrjq cgjcj,
jghtltktybz wtys ghfrnbre.n gjxnb dj dct[ gjbcrjds[ cbcntvf[. Âjj,ot, nt[, rnj gsnftncz gjczufnm yf ltqcndbz ÏÑ c gjvjom.
celf, gjxtve-nj cxbnf.n gcb[fvb. Äf, xfot dctuj ghtntypbb r gjbcrjdbrfv
dspdfys gkj[bv pyfybtv 'nb[ cfvs[ gjbcrjds[ cbcntv. À nfr rfr
yjhvfkmysq xtkjdtr, ght;lt xtv relf-nj ,t;fnm c j,dbytybzvb, gjgsnftncz
dszcybnm dct ltnfkb, nj nfrb[ «ghfdj,jhwtd» ,jktt jgsnyst gjkmpjdfntkb
(d ibhjrjv cvsckt 'njuj ckjdf) gjlybvf.n yf cvt[. Ñ njxrb phtybz .hbclbrwbb, ÏÑ pfobotys yt njkmrj kbwtypbzvb
b lheubvb jathnfvb yf cthdbcs. Ó ÏÑ tcnm nj, xtuj ytn e j,sxys[
gjkmpjdfntktq – jgsnyst .hbcns pf cgbyjq. Âct 'nb kbwtypbb b ljujdjhs
dtlm cjplfdfkbcm yt ghjcnj nfr – gjbcrjdbrb gj vfrcbveve, d pfdbcbvjcnb
jn pfrjyjlfntkmcndf cnhfys j,bnfybz, pfobnbkb ct,z jn gjczufntkmcnd
«cenz;ybrjd». Äf;t d ÑØÀ, ult vj;yj jncelbnm wtkjt cjcnjzybt dctuj pf
jlby «ytlj,hsq dpukzl», j,dbybd d ctrcefkmys[ ljvjufntkmcndf[, gjrf yt
gjzdbkjcm yb jlyjuj ghtwtltynf dsbuhfyyjuj ltkf
gjkmpjdfntkm/jgnbvpfnjh/htrkfvjlftnkm vs gjbcrjdfz cbcntvf. Â heytnt, gj;fkeq, ceotcndetn njkmrj jlby ckexfq, rjulf
gjkmpjdfntkm, rjnjhjuj yt ecnhfbdfkb ltqcndbz ß.Äbhtrnf, cj,bhfkcz
j,hfnbnmcz d cel yt hflb dsbuhsif ltkf, f hflb cjplfybz ghtwtltynf. Èp-pf njuj xnj gjkmpjdfntkm yfheibk chfpe ytcrjkmrj ghfdbk
ßyltrcf, cnfnbcnbre tuj htrkfvys[ j,]zdktybq d Äbhtrnt j,yekbkb.
Âcnhtnbdibcm c rfvtyyjq cntyjq ghfdjdjq pfobotyyjcnb ßyltrcf,
gjkmpjdfntkm dct hfdyj gjj,tofk gjlfnm d cel. Ïhbxtv jy ghtrhfcyj jcjpyfdfk,
xnj ltkj dhzl kb dsbuhftn: « Ïhb k.,jv bc[jlt z ybxtuj yt nthz.. Òj,
xnj vj;yj gjnthznm, z e;t gjnthzk. À e dfc tcnm ifyc gjnthznm. Ó dfc
tot dct dgthtlb».
Ïj tuj vytyb., ßyltrc d k.,jv ckexft gjcnhflfk ,s:
1. ßyltrc ghjbuhsdftn cel.
Ïjlvjxtyyfz htgenfwbz. Ñjplfybt ghtwtltynf. Â htpekmnfnt xtuj vj;yj ;lfnm djkys j,hfotybq d cel c gjlj,ysvb bcrfvb.
2. ßyltrc yt ghjbuhsdftn cel.
 'njv ckexft gjkmpjdfntkm gjj,tofk ecnhjbnm ytre. lbdthcb.:
«ß ghjcnj cj,the ,fpe '-vfqk flhtcjd ,jkmibycndf nt[, rnj lftn htrkfve
yf Äbhtrnt, b hfpjik. gjlhj,ytqie. bycnherwb., rfr vj;yj ct,t
yfrhexbdfnm CTR. Ájkmibycndj ,eltn jxtym ljdjkmys. È yfxyen jyb dct
vfccjdj ct,t CTR rhenbnm. È pfvexftntcm ds "hexrfvb" dctv CTR
ghjdthznm. È pfvexftntcm ds ltymub pf crkbrb djpdhfofnm» .
Òjkmrj c vjvtynf uytdys[ j,dbytybq d flhtc Äbhtrnf ghjikj ,jkmit ujlf,
f yb j rfrb[ celt,ys[ ltkf[ ghjnbd ßyltrcf yt cksiyj. È j vfccjdjv
ghjcdtotybb htrkfvjlfntktq d catht yfrhenrb CTR nj;t yt bpdtcnyj.
Ïjxtve-nj rhbrb j ytcghfdtlkbds[ ltqcndbz[ gjbcrjdbrjd lfkmit cnhfybw
ajhevjd yt blen b d htfkmyst celt,yst ltkf yt ghtdhfof.ncz. Ç.Û.
Ìs gjbynthtcjdfkbcm e SEO-rjvgfybq, jnxtuj, ghb dct[ nt[
ghj,ktvf[, rjnjhst djpybrf.n j,zpfntkmyj ghb k.,jv bpvtytybb d ÏÑ, jyb
yt gjlfdfkb d cel. Ïj;fkeq, yfb,jktt xtnrj jnyjitybt jgsnys[
jgnbvbpfnjhjd r vsckb pfcelbnm gjbcrjdbr dshfpbk Íbrbnf Àylhjcjd, utythfkmysq lbhtrnjh rjvgfybb Ingate:«Ñelt,yst
cnjkryjdtybz ytdjpvj;ys – e yfc yt ghtwtltynfkmyjt ghfdj. Ætkfybz
j,hfnbnmcz d cel yt djpybrfkj, xtcnyj. Ásdfkj ;tkfybt e,bnm – 'nj lf,
yj e yb[ r yfv 100 geljd nfrjt ;t ;tkfybt byjulf ckexftncz»… www.seonews.ru/article/.publication/487/
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