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Сtynz,hm 1999 ujlf. Бhtl Тf,rt gbitn cdjb "26 ifujd r ljcnb;tyb. dscjrjuj nhfabrf lkz cfqnf" d Мbhjdjv Фjhevt dt,-vfcnthjd. Сnfnmz bvtkf jxtym vyjuj gjktpyjq byajhvfwbb lkz jgnbvbpfnjhjd cfqnjd. Оlyfrj vyjuj bpvtybkjcm c nt[ gjh, b ctqxfc yfcnegbkj dhtvz cjplfnm yjdsq, cjcnjzobq bp 26 ifujd, gkfy r ljcnb;tyb. dscjrjuj gjbcrjdjuj nhfabrf lkz dt,-vfcnthjd cjdhtvtyyjcnb. Нtrjnjhst bp ghbywbgjd, j,]zdktyys[ Тf,rt, lj cb[ gjh jcnf.ncz frnefkmysvb, yfghbvth, t;tlytdyjt cjcnfdktybt yjdjuj rjyntynf b tuj ge,kbrfwbz yf cfqnt.

Сtujlyz z [jxe dfc gjpyfrjvbnm c ytrjnjhsvb, gj-vjtve vytyb., cfvsvb df;ysvbghbywbgfvb cjdhtvtyyjq jgnbvbpfwbb cfqnf. Кfr ds dct, yfdthyjt, pyftnt, gjgsnrb gjkexbnm rfxtcndtyysq wtktdjq nhfabr jxtym nhelyjljcnb;bvs, n. r. lkz ljcnb;tybz pfdtnys[ wtktq ye;yj ghjltkfnm gjbcnbyt nz;ёke. hf,jne, ,snm htibntkmysv. Гjnjds? Дfdfqnt gthtqlёv r yjdsv, flfgnbhjdfyysv r cjdhtvtyyjq htfkmyjcnb, 26 ghjcnsv ghbywbgfv jgnbvbpfwbb cfqnf, bcgjkmpez rjnjhst, vj;yj, ,erdfkmyj, d ntxtybt jlyjuj ujlf cutythbhjdfnm ljcnfnjxyj nhfabrf, xnj,s pfyznm dfc ,bpytcjv yf ljkubq, yf jxtym ljkubq chjr.

1. Иpextybt rk.xtds[ ckjd

Пht;lt dctuj, bcgjkmpeqnt bycnhevtyns, gjpdjkz.obt cjplfnm rk.xtdst ckjdf b ckjdjcjxtnfybz lkz cnhfybw dfituj cfqnf. Зflfqnt ct,t hzl nbgbxys[ djghjcjd b gjcnfhfqntcm yf yb[ jndtnbnm.

• Кfrbt rk.xtdst ckjdf bcgjkmpe.n dfib ghzvst rjyrehtyns?
• Сeotcnde.n kb rfrbt-yb,elm rk.xtdst ahfps, rjnjhst j,kflf.n pyfxbntkmysv gjntywbfkjv c gjpbwbb dt,-vfhrtnbyuf?
• Сeotcnde.n kb nfrbt ckjdf, bcgjkmpez rjnjhst, ds vj;tnt jnrhsnm yjdst, gjrf ytbccktljdfyyst j,kfcnb dt,-vfhrtnbyuf?

2. Дjvtyyjt bvz

Еckb ds [jnbnt hfcrhenbnm yfpdfybt (,htyl) dfitq abhvs, njulf dfv ghjcnj ytj,[jlbvj cjplfnm ljvtyyjt bvz, jnhf;f.ott tё yfpdfybt. Нfghbvth, tckb dfif rjvgfybz yfpsdftncz Kawunga, njulf ljvtyyjt bvz lkz nfrjq rjvgfybb ljk;yj ,snm, gj rhfqytq vtht, www.kawunga.com. А tckb bvz e;t pfyznj, njulf bcgjkmpeqnt ckjdjcjxtnfybz d ljvtyyjv bvtyb, yfghbvth, www.kawungawidgets.com. Нt gbibnt ybxtuj kbiytuj, bcgjkmpeqnt yt ,jkmit, xtv ldf ckjdf.

3. Иp,tufqnt "gtcjxybw"

Пjckt j,levsdfybz yfpdfybz dfituj ,eleotuj ljvtyf, tuj cktletn chfpe ;t regbnm b pfhtubcnhbhjdfnm, b xtv hfymit, ntv kexit. Пhbdz;bnt tuj r rfrjve-yb,elm [jcnbyue b jge,kbreqnt yf yёv, gj rhfqytq vtht, jlye cnhfybwe, cjj,of.oe. ytre. cghfdjxye. byajhvfwb. j dfitq abhvt b dfitq ltzntkmyjcnb cj ckjdfvb, xnj crjhj dsqltn hfcibhtyyfz dthcbz dfituj cfqnf. У,tlbntcm, xnj dfi cfqn gjkyjcnm. ghjbyltrcbhjdfy Google b Yahoo (ghtldfhbntkmyj yt pf,sd lj,fdbnm pfzdre yf byltrcbhjdfybt d yb[ bkb ;t jge,kbrjdfnm ccskre yf dfi cfqn yf rfrjv-yb,elm gjgekzhyjv dt,-cfqnt).

4. Сjplfqnt rjyntynf

Сjplfqnt cfqn hfpvthjv lj 30 cnhfybw c [jhjibv jhbubyfkmysv rjyntynjv. Тfrbv j,hfpjv, gjbcrjdbrfv ,eltn, xnj byltrcbhjdfnm yf dfitv cfqnt. Эnj nfr;t edtkbxbn dfib ifycs gjgfcnm d htpekmnfns gjbcrf gj vyjujxbcktyysv rk.xtdsv pfghjcfv.

5. Дbpfqy cfqnf

Пhblth;bdfqntcm ghbywbgf "yt ujybntcm pf rhenbpyjq". Сltkfqnt ghjcnjq cfqn. Иcgjkmpeqnt dytiybq CSS-afqk, e,thbnt cj cnhfybw rjl javascript, cj[hfybd tuj dj dytiybt afqks, yt bcgjkmpeqnt ahtqvs, yt bcgjkmpeqnt akti, pfvtybnt tuj bpj,hf;tybtv. Нt cktletn bcgjkmpjdfnm gthtuhe;tyysq cfqn, ghtlkfufz tuj gjctnbntk.. Вfi cfqn ljk;ty ,snm rhfcbdsv b ghjcnsv, gjpdjkzz gjkmpjdfntk. kturj yfqnb nj, d xёv jy ye;lftncz.

6. Рfpvth cnhfybws

Чtv vtymit hfpvth dfitq cnhfybws, ntv kexit - jcj,tyyj lkz ljvfiytq cnhfybws. Оgnbvbpbheqnt bpj,hf;tybz yf cfqnt, e,tlbntcm, xnj cnhfybws cfqnf ,scnhj pfuhe;f.ncz. Бjkmibycndj k.ltq b ,bpytcvtyjd yf Зfgflt ye;lf.ncz d dscjrb[ crjhjcnz[. Еckb ds edthtys, xnj cnhfybws dfituj cfqnf uhepzncz jxtym vtlktyyj, djpvj;yj, xnj ds e;t gjnthznt dfituj gjctnbntkz, lf;t yt gjpdjkbd tve epyfnm j dfc b dfitq ltzntkmyjcnb xthtp dfi cfqn.

7. Юpf,bkbnb

У,tlbntcm, xnj yf dfitv cfqnt cj,k.ltys dct ghfdbkf [jhjituj njyf. Пjvybnt, xnj k.lb ghjdjlzn ,jkmit dhtvtyb yf nt[ cfqnf[, rjnjhst yt gjgbhf.n j,obt ghfdbkf lhe;tk.,bz r gjkmpjdfntkzv. Нt bcgjkmpeqnt PDF-afqks lkz ge,kbrfwbb dfitq byajhvfwbb lkz xntybz d ht;bvt online. Иpvtyzqnt wdtnf lkz ccskjr, gj rjnjhsv e;t ,sk cjdthiёy otkxjr, b bcgjkmpeqnt [jhjibt byajhvfnbdyst pfujkjdrb. Иpexfqnt hfpkbxyst vtnjls ekexitybz .pf,bkbnb dfituj dt,-cfqnf. В k.,jv ckexft, gjnhfxtyyjt dhtvz dctulf jregbncz rfxtcndtyysv nhfabrjv c gjbcrjds[ cbcntv b ljdjkmysvb gjctnbntkzvb.

8. Оgnbvbpfwbz

Иcgjkmpeqnt rk.xtdst ahfps, rjnjhst ds ds,hfkb lkz jgnbvbpfwbb cfqnf, d ntut title (cfvsq df;ysq 'ktvtyn), d pfujkjdrf[ (ult djpvj;yj) b d cfvjv ntrcne cnhfybws. У,tlbntcm, xnj ntrcn cnhfybws cjjndtncndetn ntvt dfitq rk.xtdjq ahfps. Еckb ds ghjlfёnt hfpkbxyst vtkrbt gjktpyst ghbcgjcj,ktybz lkz xtuj-kb,j, njulf b gbibnt j yb[, f yt ghjcnj dcnfdkzqnt jlyj rk.xtdjt ckjdj d ntrcn lheujuj cjlth;fybz.

9. Гkj,fkmyst ccskrb

Гkj,fkmyst ccskrb - 'nj nfrbt ccskrb, rjnjhst yt bpvtyz.ncz, yf[jlzncz yf rf;ljq cnhfybwt b cke;fn lkz ljcnegf r ukfdysv hfpltkfv cfqnf c hfpkbxys[ cnhfybw - cdjtuj hjlf ytrfz ukj,fkmyfz yfdbufwbz yf cfqnt. Оxtym xfcnj ukj,fkmyst ccskrb hfcgjkj;tys d ktdjq xfcnb cnhfybws, byjulf ddth[e b dybpe cnhfybws. Тfrbt ccskrb ljk;ys ,snm yf rf;ljq cnhfybwt dfituj cfqnf. Я j,sxyj cjplf. gfytkm c ukj,fkmysvb ccskrfvb ddth[e cnhfybws, f nfr;t b dybpe. Вs,bhfqnt, xnj dfv ,jkmit gjl[jlbn.

10. Зfujkjdrb

Иcgjkmpeqnt ;bhyst pfujkjdrb. В Иynthytnt k.lb ghjcvfnhbdf.n ntrcns, yj yt xbnf.n b[, gj'njve dcё, yf xnj jyb j,hfof.n cdjё dybvfybt, - 'nj pfujkjdrb. Еckb dfib pfujkjdrb yt jnhf;f.n cdjb[ wtktq, nj jyb yt gjpdjkzn gjctnbntkzv pfbynthtcjdfnmcz dfibv rjyntynjv.

11. Кfhnf cfqnf

Сjplfqnt rfhne dfituj cfqnf cj ccskrfvb yf rf;le. cnhfybwe cfqnf. Пjllth;bdfqnt tё d cjdhtvtyyjv cjcnjzybb, gjcnjzyyj j,yjdkzqnt ccskrb yf ytq. Эnjn cgjcj, gjpdjkbn gjbcrjdsv gferfv gjkyjcnm. ghjbyltrcbhjdfnm dfi dt,-cfqn.

12. Кjyntyn

Дj,fdkzqnt rf;lst 2-3 lyz gj 200-500 ckjd yf dfi cfqn. Вctulf cjplfdfqnt jhbubyfkmysq rjyntyn b yt rjgbheqnt xe;jq. Чtv ,jktt jhbubyfkty b bynthtcty dfi rjyntyn, ntv ,jkmit k.ltq ghjxbnf.n tuj, gjcnfdzn ccskre yf ytuj b, cfvjt df;yjt, jyb dthyencz r dfv jgznm d gjbcrf[ bynthtcyjq byajhvfwbb.

13. Тjkmrj ",tkfz" jgnbvbpfwbz

Иp,tufqnt vtnjljd "xthyjq" jgnbvbpfwbb. Эnjn vtnjl cjcnjbn d gjkextybb dscjrjq htktdfynyjcnb gjbcrjds[ cbcntv gj jnyjityb. r dfitve cfqne. Мyjubt gjkmpjdfntkb ghb,tuf.n r bcgjkmpjdfyb. pfghtoёyys[ vtnjljd htfkbpfwbb jgnbvbpfwbb cfqnf. С.lf vj;tn d[jlbnm b yfgjkytybt cnhfybws gecnsvb rk.xtdsvb ckjdfvb, b utythbhjdfybt doorway-cnhfybw, ytdblbvjuj ntrcnf, rkjfrbyuf b n. l.

Л.lb, rjnjhst bcgjkmpe.n vtnjls xёhyjq jgnbvbpfwbb, j,sxyj gjkexf.n rjhjnrbq 'aatrn jn gjlj,ys[ ltqcndbq. Оxtym ,scnhj 'nb vtnjls vjuen hfcrhsnmcz gjbcrjdsvb cbcntvfvb, d htpekmnfnt xtuj cfqn vj;tn ,snm elfkёy bp ,fps gjbcrjdjq cbcntvs.

14. Аyfkbp rjyrehtynjd

Кnj yf dfc ccskftncz? Иcgjkmpeqnt Yahoo, xnj,s edbltnm j,hfnyst ccskrb yf dfi cfqn. Нfghbvth, yfgtxfnfqnt xnj-nj dhjlt: link:http://www.yourdomain.com d Yahoo. Пsnfqntcm gjkexbnm ccskrb yf dfi cfqn c cfqnjd dfib[ ghzvs[ rjyrehtynjd.

15. Пe,kbrfwbz

Пe,kbreqnt dfi cfqn d rfnfkjuf[ cktle.ob[ nbgjd:

• d Dmoz b Yahoo;
• rfnfkjuf[ gj ntvt c[j;b[ c dfitq (tckb tcnm gkfnyst rfnfkjub - gkfnbnt, tckb e dfc tcnm ltymub, yj njkmrj, tckb wtyf j,jcyjdfyyfz);
• d rfnfkjub, rjnjhst jnyjczncz htubjyfkmyj r dfitve cfqne;
• tckb ds gkfybhetnt hf,jnfnm d htubjyf[, njulf ge,kbreqntcm d ;ёkns[ cnhfybwf[ (gjcrjkmre nfrbt cnhfybws bcgjkmpe.n gjbcrjdst cbcntvs lkz gjbcrf d htubjyf[).

16. Бkjub

Нfxybnt dtcnb ,kju j dfitq ltzntkmyjcnb b gbibnt yjdst pfgbcb, gj rhfqytq vtht, hfp d ytltk.. Пjpdjkzqnt dfibv gjkmpjdfntkzv b[ rjvvtynbhjdfnm bkb lf;t kexit, tckb ds gjpdjkbnt bv gbcfnm cdjb pfgbcb d dfi ,kju. Эnjn vtnjl vj;tn cjplfnm ljgjkybntkmysq rjyntyn yf dfitv cfqnt, rjnjhsq ,eltn zdkznmcz cnbvekjv dthyenmcz yf dfi cfqn.

17. Сcskrb c lheub[ cfqnjd

Пhjcnj jge,kbreqnt ccskre yf dfi dt,-cfqn yf lheub[ cfqnf[, ghtlkfufz dkfltkmwfv 'nb[ cfqnjd hfpkbxyst dsujlyst lkz yb[ eckjdbz. Оlyfrj yt cktletn nhfnbnm yf 'nj vyjuj dhtvtyb. Еckb dfi rjyntyn bynthtcty b jhbubyfkty, nj, djpvj;yj, xnj jyb cfvb yfqlen dfi cfqn b gjcnfdzn yf ytuj ccskre j,sxysv j,hfpjv.

Иp,tufqnt j,j.lyjuj j,vtyf ccskrfvb, hfpkbxys[ kbyrjgjvjtr b lheub[ cgjcj,jd gjkextybz ytyfnehfkmys[ ccskjr. Оyb, vj;tn ,snm, ybxtuj cthmёpyjuj dfv yt cltkf.n, yj Google ghjdthztn, rjulf ds gjkexbkb ccskre, crjkmrj jyf nfv yf[jlbncz, rnj ccskftncz yf cfqn, rjnjhsq ccskftncz yf dfc, ult ds pfdnhfrftnt, ult ;bdёnt b n. l. (yj yt d nfrjq cntgtyb, yj dcё ;t...).

18. Сnfnbcnbrf

У,tlbntcm, xnj yf dfitv cthdtht bcgjkmpetncz [jhjifz ghjuhfvvf lkz jnj,hf;tybz cnfnbcnbrb. Иcgjkmpeqnt tё! Еckb e dfc ytn ljcnegf r nfrjq ghjuhfvvt, njulf pfgkfnbnt pf ytё bkb bcgjkmpeqnt lheubt gkfnyst fyfkjub. Бtp pyfybq byajhvfwbb j gjkmpjdfntkz[ dfituj dt,-cfqnf, ds nthztnt jlye bp cfvs[ df;ys[ aeyrwbq, rjnjhfz gjvjuftn ekexifnm dfi cfqn.

19. Пkfnb pf rkbr (PPC)

Зfhtubcnhbheqntcm d Google Adwords b Yahoo Search Marketing. Тhfnmnt ltymub yf nj, xnj,s k.lb ghb[jlbkb yf dfi cfqn. Эnjn cgjcj, cjplfcn ecnjqxbdsq gjnjr gjctnbntktq yf dfi cfqn, cjplfdfz jcj,tyyst eckjdbz, rjnjhst gjpdjkz.n gjctnbntktq ghtdhfnbnm d dfib[ rkbtynjd. Вfv yt ye;yj ,snm gthdsv, dfv lf;t yt ye;yj ,snm gznsv, njkmrj e,tlbntcm, xnj dfi cfqn yf[jlbncz yf gthdjq cnhfybwt htpekmnfnjd gjbcrf gj rk.xtdjve pfghjce. Тjulf wtyf, dkj;tyyfz d htrkfve, jregbn ct,z cfvf.

20. Оukzybntcm djrheu

Бelmnt byajhvbhjdfys j njv, xnj yjdjuj ghjbc[jlbn d catht, d rjnjhjq ds hf,jnftnt. К ghbvthe, tckb yjdsq ghjlern gjzdbncz njkmrj d yjdjv ctpjyt, nj dfv cktletn j yёv gbcfnm e;t ctqxfc. Пjghj,eqnt cnfnm tuj gthdsv hfcghjcnhfybntktv. Пjbcrjdst cbcntvs b vyjujxbcktyyst ccskrb yf dfi cfqn yfuhflzn dfc.

21. Сnfnmb

Пbibnt yf rf;ljq ytltkt yjde. cnfnm. b ge,kbreqnt tё, ult njkmrj pyftnt (c j,hfnyjq ccskrjq yf dfi cfqn). Пjvtcnbnt nfr;t 'ne cnfnm. b yf dfi cfqn. Эnjn cgjcj, gjpdjkbn yt njkmrj edtkbxbnm rjkbxtcndj ccskjr yf dfi cfqn, yj b edtkbxbn rjkbxtcndj gjctnbntktq yf dfitv cfqnt. А xnj cfvjt ukfdyjt - k.lb, ghbitlibt yf dfi cfqn gj nfrbv ccskrfv, ,elen e;t dbltnm dfc 'rcgthnjv d njq j,kfcnb, d rjnjhjq ds hf,jnftnt. Оyb ,elen lf;t bcrfnm dfi cfqn, ddjlz d gjbcrjde. cbcntve dfit bvz.

22. Иpexfqnt nhfabr

Пjckt 30-90 lytq hf,jns cfqnf, e dfc e;t ,eltn ljcnfnjxyj htpekmnfnjd, xnj,s bpexfnm dfie cnfnbcnbre. Пhjcvfnhbdfz cnfnbcnbre, jndtnmnt yf cktle.obt djghjcs:

• Оnrelf ghb[jlzn gjctnbntkb?
• Кfrbt gjbcrjdst cbcntvs jyb bcgjkmpe.n?
• Чnj jyb ddjlzn d gjbcrjde. cbcntve?
• Кfrbt cnhfybws dfituj cfqnf gjctof.ncz ,jkmit dctuj?
• Нf rfrbt cnhfybws d[jlzn gjkmpjdfntkb c gjbcrjdbrjd?
• С rfrb[ cnhfybw jyb e[jlzn c dfituj cfqnf?
• Кfrbvb genzvb jyb bccktle.n dfi cfqn, xthtp rfrbt cnhfybws ghj[jlzn?

23. Пhjdthmnt dfie hfcrhenre

Пjckt 3 - 4 vtczwtd ghjdthmnt yfkbxbt dfitq ccskrb d rfnfkjut Dmoz.org b d k.,s[ lheub[ rfnfkjuf[, htubcnhfwb. d rjnjhs[ ds ghj[jlbkb. Еckb ccskrf yf dfi cfqn yt ,skf lj,fdktyf, njulf gjghj,eqnt pfhtubcnhbhjdfnmcz jgznm, f toё kexit - yfgbibnt gbcmvj flvbybcnhfnjhe njuj rfnfkjuf, rjnjhsq jnrfpfk dfv d ge,kbrfwbb ccskrb b cghjcbnt tuj, gjxtve jy 'nj cltkfk. Тfr;t gjghj,eqnt yfqnb toё ytcrjkmrj rfnfkjujd, ge,kbrfwbz ccskrb d rjnjhs[ lfcn yfb,jkmibq 'aatrn dfitve cfqne, b pfhtubcnhbheqntcm d yb[.

24. RSS-abls

RSS (Real Simple Syndication or Rich Site Summary) cnfyjdbncz vjoysv bycnhevtynjv lkz bynthytn-vfhrtnjkjuf. Вs vj;tnt ,scnhj b ghjcnj lj,fdkznm yjdsq rjyntyn yf dfi cfqn. Фbls cnfntq jxtym xfcnj j,yjdkz.ncz, nfr xnj ds vj;tnt lfnm dfibv gjctnbntkzv (b gjbcrjdsv vfibyfv) nj, xnj jyb [jnzn - yjdsq rjyntyn. Вs vj;tnt bcgjkmpjdfnm RSS lkz njuj, xnj,s hfcrhexbdfnm yjdsq rjyntyn, nfrjq rfr: yjdst cnfnmb, ,kjub, ghtcc-htkbps b n. l.

25. Пhtcc-htkbps

Пhtcc-htkbp - 'nj pfgbcfyysq lbfkju vt;le dfvb b ;ehyfkbcnjv k.,jq j,kfcnb СМИ (ufptns, hflbj, ntktdbltybt, ;ehyfks) lkz njuj, xnj,s ltkfnm yjdst pfujkjdrb yjdjcntq. Пhtcc-htkbp cjplfёncz lkz njuj, xnj,s fyjycbhjdfnm ge,kbrfwbb yjdjq cnfnmb bkb yjdjq byajhvfwbb j rjvgfybb b j ghjlernf[, ghjbpdjlbvs[ d ytq. Еckb dfi ghtcc-htkbp ljcnfnjxyj bynthtcysq, ;ehyfkbcn vj;tn yfgbcfnm wtke. cnfnm. j dfc b j njv, xnj ds d dfitv ghtcc-htkbpt jcdtoftnt. Пthtl ntv, rfr ds 'nj epyftnt, ccskrf yf dfi cfqn vj;tn ,snm jge,kbrjdfyf, yfghbvth, d ufptnt New York Times.

26. Пjcnjzyyj j,yjdkzqnt byajhvfwb.

Пjvybnt, xnj dfv ye;yj, rfr vbybvev, gbcfnm 2 - 3 cnfnmb d ytltk.. Я j, 'njv egjvzyek drhfnwt, yj, dgjkyt djpvj;yj, xnj 'njn geyrn zdkztncz cfvsv ukfdysv d 'njq cnfnmt. Пbibnt cnfnmb! Бtp yjdjuj rjyntynf dfi cfqn jxtym ,scnhj egflёn d htpekmnfnf[ dslfxb gjbcrjds[ cbcntv. Дkz njuj, xnj,s jcnfnmcz yf gthdjq cnhfybwt htpekmnfnjd dslfxb gjbcrjdbrf, dfi rjyntyn ljk;ty jcnfdfnmcz ,jktt cdt;bv, cjdhtvtyysv b cfvsv bynthtcysv d njq j,kfcnb, d rjnjhjq ds hf,jnftnt.

Сktleqnt 'nbv 26 ifufv, b z edthty, xnj d ntxtybt ujlf dfi cfqn cnfytn ecgtiysv. Зyfxbntkmyj edtkbxbncz rjkbxtcndj nhfabrf yf dfi cfqn, edtkbxbdfz ecgt[ dfituj ltkf.

Тfr xnj yfxbyfqnt gbcfnm, ljgbibntcm lj gthds[ gjpbwbq d htpekmnf[f[ dslfxb gjbcrjdjq cbcntvs.

Shawn Campbell
http://www.vitaweb.pp.ru/