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jckt njuj, rfr ds ghtjljkttnt nhelyjcnb, cdzpfyyst c ghbdktxtybtv gjctnbntktq yf dfi cfqn, dfitq pflfxtq cnfytn b[ elth;fybt b ghtdhfotybt d gjregfntktq.

hjwtcc ghtdhfotybz gjctnbntkz d gjregfntkz vj;tn pfybvfnm 2 vbyens, f vj;tn b 20. fif wtkm - cjplfnm ntrcn, rjnjhsq jlbyfrjdj 'aatrnbdyj ghjlfdfk ,s rfr frnbdyjve (bvgekmcyjve) gjregfntk., nfr b ghbdthtlkbdjve.

dfc tcnm 2 ukfdyst wtkb ghb yfgbcfybb ntrcnjd. ,t;lfnm b cnbvekbhjdfnm. s ljk;ys e,tlbnm xbnfntkz, xnj ds vj;tnt ghtlkj;bnm tve ytxnj jcj,tyyjt b cnbvekbhjdfnm tuj ghbj,htcnb 'nj. s vj;tnt bcgjkmpjdfnm ckj;ysq gjl[jl r ghjlf;fv bkb ,hji.he c byajhvfwbtq, yj wtkm ,eltn jlyf b nf ;t. ,t;lfnm b cnbvekbhjdfnm.

brjulf yt egecrfqnt bp dble 'ne wtkm.

nj ds ljk;ys ltkfnm gthtl ntv, rfr ghbcnegbnm r yfgbcfyb. ntrcnjd

1. hbujnjdmnt cdjt hf,jxtt vtcnj. ghtltkbnt cdjq cnbkm, ckjdfhm b ntpfehec.

2. hjdtlbnt bccktljdfybt dfituj ghjlernf bkb eckeub. s ljk;ys j[fhfrnthbpjdfnm ghjlern b jghtltkbnm jcj,tyyjcnb b ghtbveotcndf, rjnjhst pfbynthtce.n dfib[ gjregfntktq. ltkfqnt cgbcjr jcj,tyyjcntq b ghtbveotcnd ghtlkfuftvs[ ghjlernjd (eckeu). wtybnt ghjlern c njxrb phtybz gjregfntkz. hjrjycekmnbheqntcm c gjkmpjdfntkzvb ghjlernf, tckb 'nj djpvj;yj.

3. jpbwbjybheqnt ghjlern. ghtltkbnt, rfr cjjnyjcbncz dfi ghjlern c rjyrehbhe.obvb. nvtnmnt hfpkbxbz b ghtbveotcndf. ltkfqnt cgbcjr rfxtcnd, rjnjhst ltkf.n dfi ghjlern kexit. htlkfuf.n kb dfib rjyrehtyns xnj-yb,elm, xnj yt ghtlkfuftnt ds?

4. ghtltkbnt cdjq wtktdjq hsyjr. s ljk;ys ghbcgjcj,bnm dfi ntrcn gjl drecs xbnfntktq. fib wtktdst gjctnbntkb vjkjlt;m, dphjckst bkb ghtpbltyns ,fyrjd? jvj[jpzqrb bkb dkfltkmws vfkjuj ,bpytcf? ghtltkbnt ltvjuhfabxtcrbq gjhnhtn felbnjhbb.

5. hbvbnt htitybt jnyjcbntkmyj vfhrtnbyujdjq cnhfntubb. nj ye;yj lkz njuj, xnj,s ds htibkb, xnj bcgjkmpjdfnm: ckj;ysq gjl[jl r ghjlf;fv bkb byajhvfwbjyye. nt[ybre ,hji.hs bkb rjv,bybhjdfnm 2 'nb[ nt[ybrb. ghtltkbnt lkbye dfituj ntrcnf. ckb ds vj;tnt cjcnfdbnm ntrcn bp 500 ckjd, rjnjhsq ghjlfcn ghjlern, gbibnt 500 ckjd. ckb bp 100, nj gbibnt 100.

j dhtvz yfgbcfybz ntrcnf ds ljk;ys gjvybnm j cktle.ob[ vjvtynf[

1. fif wtkm - e,t;lfnm b cnbvekbhjdfnm. dfc ytn dhtvtyb gjrfpsdfnm, rfr vyjuj ,jknjdyb (ghjps) ds vj;tnt yfgbcfnm b ghjbpdjlbnm dgtxfnktybt yf xbnfntkz cdjbv ,jufnsv ckjdfhysv pfgfcjv.

2. bibnt d ltqcndbntkmyjv pfkjut.

3. elmnt ghfdlbds. t ltkfqnt kj;ys[ pfzdktybq. ltkfqnt frwtyn yf vjvtynf[, rjnjhst jgbhf.ncz yf afrns.

4. gbcsdfqnt ltnfkb.

hbvth (lj): fit ghjuhfvvyjt j,tcgtxtybt vj;tn ytghfdbkmyj hf,jnfnm yf vyjub[ jgthfwbjyys[ cbcntvf[.

hbvth (gjckt): fit ghjuhfvvyjt j,tcgtxtybt ,eltn rjhhtrnyj hf,jnfnm gjl Win95, Win98, Win2000, WinMe b Mac dthcbq OS8/OS9.

5. hfdbkmyj jhufybpeqnt ntrcn. ct, xnj ds gbibnt, ljk;yj ,snm kjubxysv: jn gthdjuj ghtlkj;tybz lj rjywf. t jncskfqnt gjkmpjdfntkz r vjvtyne, dscrfpfyyjve d ghtlsleob[ f,pfwf[, ghjcnj gjdnjhbnt, xnj ds [jnbnt crfpfnm.

6. t ,jqntcm gjdnjhznmcz. fif wtkm, xnj,s xbnfntkm pfgjvybk, j xtv ds gbibnt.

7. bibnt gjyznyj. p,tufqnt lkbyys[ bkb ckj;ys[ rjycnherwbq.

8. cgjkmpeqnt ;bhysq ihban lkz dsltktybz df;ys[ xfcntq dfituj ntrcnf. t bcgjkmpeqnt vyjuj djcrkbwfntkmys[ pyfrjd lkz dshf;tybz ghtbveotcnd dfituj ghjlernf.

9. t bcgjkmpeqnt .vjh. s vj;tnt bcgjkmpjdfnm tuj, njkmrj tckb njxyj edthtys d tuj gjktpyjcnb. s yt vj;tnt njxyj pyfnm, ghbvtybv kb .vjh lkz dfc. jkmrj dfib xbnfntkb vjuen pyfnm 'nj.

10. t egecrfqnt bp dble dfib wtkb: e,t;lfnm b cnbvekbhjdfnm.

fgbcfybt ntrcnf, rjnjhsq ghjlftn

ht;lt xtv ds ghbcnegbnt r yfgbcfyb. ntrcnf, dsexbnt AIDA ajhveke.

(Attention, Interest, Desire, Action)

ybvfybt, ynthtc, tkfybt, tqcndbt

ybvfybt. f;lfz cnhfybwf, cjplfyyfz dfvb, ghtlcnfdkztn djpvj;yjcnm pf[dfnbnm dybvfybt xbnfntkz. eotcndetn ytcrjkmrj j,sxys[ 'aatrnbdys[ nt[ybr, rjnjhst ds vj;tnt bcgjkmpjdfnm lkz 'njuj. s vj;tnt bcgjkmpjdfnm ghbdktrf.obt dybvfybt ckjdf, nfrbt, rfr: "tcgkfnyj" bkb "cnfyjdbntcm!" s vj;tnt ghbdktxm xbnfntkz djghjcjv bkb gjkfufnmcz yf nj, xnj tuj dybvfybt ghbdktxtn ghjcnfz byajhvfwbz j afrnf[.

hbvth: cnfyjdbntcm! t xbnfqnt 'njuj lj nt[ gjh, gjrf ds yt gkfybhetnt jnlj[yenm d cgfybb d 'njv ujle.

hbvth: tcgkfnyfz 'ktrnhjyyfz rybuf - jcnhjqnt cdjq rerjkmysq ljv gj 'nbv ghjcnsv c[tvfv.

hbvth: yftnt kb ds, xnj ltkfnm, tckb dfc fhtcnjdfkb pf uhfybwtq?

yt pfdbcbvjcnb jn njuj, rfre. nt[ybre ds bcgjkmpetnt, ds ljk;ys htfkbpjdfnm tt nfr, xnj,s e xbnfntkz djpybr bynthtc.

ynthtc.tqxfc dfv ye;yj dsgjkybnm j,tofybt, rjnjhjt ds dshfpbkb d pfujkjdrt. nj nj vtcnj, ult ,jkmibycndj gbcfntktq jib,f.ncz. t ye;yj jgbcsdfnm ghjlern, rjvgfyb. bkb ct,z. e;yj cjplfnm bynthtc b yfb,jktt kturbq genm cltkfnm 'nj - gjvybnm, xnj bynthtcetn xbnfntkz.

fr njkmrj ds ghbdktrkb bynthtc xbnfntkz, cnjbn gtht[jlbnm r cjplfyb. ;tkfybz.

tkfybt. nfr, ds ghbdktrkb bynthtc xbnfntktq. tgthm ds ljk;ys cjplfnm e xbnfntkz ;tkfybt regbnm nj, xnj ds ghjlftnt. hjcnsv zpsrjv gthtxbckbnt afrns, jcj,tyyjcnb b ghtbveotcndf njdfhf. thtxbckbnt ghbxbys, gj rjnjhsv xbnfntkm ljk;ty regbnm dfi ghjlern bkb djcgjkmpjdfnmcz eckeufvb. ckb dfi ghjlern c'rjyjvbn xbnfntkzv ltytu, crf;bnt bv j, 'njv. fntv yfgbibnt, rfr bvtyyj ghjlern c'rjyjvbn ltymub. ckb dfif eckeuf c'rjyjvbn xbnfntkzv dhtvz, crf;bnt j, 'njv, yj jgbhfzcm yf afrns. p,tufqnt ckjd nfrb[, rfr "vtuf", "dscjxfqibq", "atyjvtyfkmysq".

tgthm dct xnj dfv jcnfkjcm - 'nj gj,elbnm xbnfntkz r ltqcndb.

tqcndbt. ckb ds [jnbnt, xnj,s xbnfntkm cjdthifk ltqcndbt, ds ljk;ys lfnm tve nfre. djpvj;yjcnm. jl ltqcndbtv vj;tn gjlhfpevtdfnmcz gjregrf, gjlgbcrf yf hfccskre bkb crfxbdfybt 'ktrnhjyyjq rybub. fi ghbpsd r cjdthityb. ltqcndbz ljk;ty ,snm nfrbv ;t ghjcnsv, rfr ryjgrf, rjnjhfz ujdjhbn "egb ctqxfc". fr;t ds vj;tnt erfpfnm lheue. ghbxbye cjdthitybz ytvtlktyyjq gjregrb.

t bvttn pyfxtybz, rfrjq ghbdktrfntkmysq vtnjl ds ds,thtnt lkz gj,e;ltybz r ltqcndb.. brjulf yt pfcnfdkzqnt xbnfntkz bcrfnm vtcnj gjregrb yf dfitv cfqnt.

fv ytj,[jlbvj pfgjvybnm cktle.obt vjvtyns, ght;lt xtv ds pfrjyxbnt yfgbcfybt ntrcnjd.

1. cgjkmpeqnt ghjuhfvvyjt j,tcgtxtybt lkz ghjdthrb ntrcnjd.

2. fqnt gjxbnfnm rjve-yb,elm dfi ntrcn.

3. t xbnfqnt cfvb dfi ntrcn.

4. s ljk;ys ghjdthbnm b jnhtlfrnbhjdfnm dfi ntrcn. hjdthmnt afrns, uhfvvfnbre b bcrk.xbnt rf;ljt kbiytt ckjdj. f;ljt ckjdj ljk;yj cke;bnm wtkb. ckb ds yfikb ckjdj, rjnjhjt "yt hf,jnftn", elfkbnt tuj. fvtybnt dshf;tybz nbgf "yf jcyjdfybb njuj, xnj" yf ,jktt rjhjnrbt "gjnjve, xnj".

5. julf ds pfrjyxbnt bcghfdkznm b htlfrnbhjdfnm ntrcn ds ljk;ys cltkfnm 'nj tot hfp.

6. julf ds jrjyxfntkmyj jrjyxbnt dct dfib bcghfdktybz b htlfrnbhjdfybt, ghjxbnfqnt ntrcn dcke[. ,tlbntcm, xnj dfi ujkjc b bynjyfwbz yt vtyz.ncz yf ghjnz;tybb dctuj ntrcnf. nj jcj,tyyj df;yj lkz ,jkmib[ cfqnjd, lkz rjnjhs[ ds gbitnt ntrcn yf ghjnz;tybb ytcrjkmrb[ lytq bkb ytltkm. ytcbnt ytj,[jlbvst bcghfdktybz

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