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Кjyathtywbz "Пjbcrjdfz jgnbvbpfwbz b ghjldb;tybt cfqnjd d bynthytnt" ghjikf d itcnjq hfp. И d itcnjq ;t hfp gj,bkf cj,cndtyysq htrjhl gj rjkbxtcnde ckeifntktq. Пjvbvj 'njq nhflbwbb, ,sk gjllth;fy b ghjljk;ty hzl lheub[, j rjnjhs[ e;t jngbcfkcz Лё[f Аylhttd. Пj'njve z d cdj. jxthtlm frwtynbhe. yt ghbdsxyjt, f yjdjt.

Вgthdst pf dcё dhtvz ghjdtltybz rjyathtywbz ,skf pfzdktyf rfr rkbtynjjhbtynbhjdfyyfz. Оghtltktybt 'nj yt nj xnj,s htprj gjvtyzkj ajhvfn b cjlth;fybt rjyathtywbb - crjhtt, pfrhtgbkj b ktubnbvbpbhjdfkj e;t j,jpyfxbdibtcz nhtyls.

А nhtyls j,jpyfxbkbcm cktle.obt.

1. Оgnbvbpfnjhfv: rjyathtywb. vfkj k.,bnm, tё yflj evtnm ujnjdbnm.

Оgnbvbpfwbb yfexbnm ytdjpvj;yj. Чtkjdtre vj;yj bpkj;bnm fps yf ehjdyt ryb;rb Аivfyjdf b Иdfyjdf lkz njuj, xnj,s jy gjyzk, d rfre. j,kfcnm gjgfk b xtv jy nfv d j,ob[ xthnf[ ,eltn pfybvfnmcz. Дfkmit yfxbyftncz cfvjcnjzntkmyfz ndjhxtcrfz hf,jnf c 'rcgthbvtynfvb, yf,k.ltybzvb, ds,jhjv cgtwbfkbpfwbb, ghj,fvb b jib,rfvb. Нfhf,jnfyysq nfrbv genёv jgsn htlrj gjzdkztncz ;tkfybt hfplfdfnm yfghfdj b yfktdj, lf b rjywtgnefkbpbhjdfnm tuj lkz j,otgjyznyjcnb ytghjcnj. Иvtyyj gj'njve rjyathtywbz - 'nj yt nj vtcnj, ult ye;yj ectcnmcz d pfkt, hfcrhsd rk.dbr d edthtyyjcnb, xnj jhks jgnbvbpfwbb cgecnzncz c dthiby b ghbytcen dfv cjrhjdbof cdjb[ pyfybq. Эnj vtcnj, ult pyfybz ye;yj frnbdyj gjkexfnm. Чbnfnm, f njxytt, cksifnm vt;le cnhjr, pflfdfnm cgbrthfv djghjcs, j,ofnmcz d rekefhf[, cjgjcnfdkznm j,oe. yfghfdktyyjcnm ctrwbq b ljrkfljd, chfdybdfnm c ghjiksv ujljv. Эnj yt ckj;yj b jxtym dtctkj.

И djj,ot, hfp e; yfv ghb[jlbncz ;bnm d 'gj[e dt,ldfyjkz, yflj ,hfnm jn ytuj kexitt. Оhufybpfnjhs c hfcghjcnthnsvb j,]znbzvb ghbybvf.n gj;tkfybz, hfpvsiktybz b rjycnhernbdye. rhbnbre yf rjyathtywbjyyst ntvs. И, [jnz gjkexf.n d jcyjdyjv jnpsds d cnbkt "dct gbhj;yst c dbityrjq hfpj,hfkb gthtlj vyjq, jhufybpfwbz yf ldjqre", yflt;ls yt nthz.n.

2. Пjbcrjdsv cbcntvfv: qje, z yt db;e dfib[ her

Пjbcrjdbrb vtlktyyj, yj dthyj exfncz ujdjhbnm c yfhjljv. Кfr rnj-nj dthyj pfvtnbk yf Кheukjv Сnjkt, bvbl;tdsq vjvtyn d ghjldb;tybb gjbcrjdbrf yf hsyjr buyjhbhjdfnm ytkmpz. Аelbnjhbb gjbcrjdbrjd bvt.n jxtym ytdscjre. crkjyyjcnm gthtntrfybz - gththfcghtltktybt ljktq hsyrf jceotcndkztncz pf cxёn yjds[ gjkmpjdfntktq. А yjdjuj gjkmpjdfntkz ghb hfpyjj,hfpbb gjbcrjdjuj ghtlkj;tybz d Рeytnt ghjot cgeuyenm, xtv elth;fnm. С vjtq njxrb phtybz, bvtyyj d hfvrf[ 'njq kjubrb pfhjlbkjcm yfrjytw gjybvfybt gjbcrjdbrfvb df;yjcnb jgnbvbpfnjhjd rfr afrnjhf cj,cndtyyjq hf,jns djj,ot b rfxtcndf gjbcrf d xfcnyjcnb.

Оcj,tyyj ,kbpjr r 'njve gjybvfyb. Яyltrc - jctym. 2007 ujlf jy ghfrnbxtcrb jabwbfkmyj pfzdbk, xnj gjdthyekcz-nfrb r jgnbvbpfnjhfv kbwjv. Нfcrjkmrj gjkyj b elfxyj - djghjc gjrf jnrhsnsq. Пjrfpfntkty njn afrn, xnj yf rjyathtywbb rhfqyt vfkj ujdjhbkb j cthdbct Я.Вt,vfcnth, rjnjhsq cnfk pyfvtytv "jgnbvbpfnjhcrjq jnntgtkb" d Яyltrct. SEO-rjvvm.ybnb jn cthdbcf gjrf yt d djcnjhut, yj yb jlyjuj ghjdjrfwbjyyjuj djghjcf bp pfkf j yёv yb Сfljdcrjve, yb Сtufkjdbxe yt pflfkb. Пkj[j 'nj bkb [jhjij - pfnhelyz.cm jghtltkbnm (vj;tn, dpznm rjvvtyn e yb[ lkz cnfnmb?).

Еckb ujdjhbnm j, bvbl;t, nj gj dscnegktybzv ghtlcnfdbntktq gjbcrjds[ rjvgfybq yf rjyathtywbb e vtyz ckj;bkcz jxtym jnxёnkbdsq j,hfp he-gjbcrjdbrjd. Вthytt, ldf j,hfpf.

• Бjkmibt gjbcrjdbrb. Google b Яyltrc. Кjhgjhfwbb. "Рtpbyjdst lbyjpfdhs". Оoeofz cdj. vjom b vfcce, bcgjkmpe.n b[ rfr ukfdyst rjpshb d ,jhm,t. К yjdsv dtzybzv dhjlt rfr jnrhsns (Google cltkfk Вjghjcs b Оndtns, Яyltrc - cjwbfkre c h.itxrfvb), yj vtlktyyj b jcnjhj;yj.
• Мfktymrbt gjbcrjdbrb, b nelf ;t - yjdst. Гjhfplj ,jktt cdj,jlys d gthtldb;tybz[, ub,rb, gjldb;ys. Пjcnjzyyj gsnf.ncz pfcrjxbnm lbyjpfdhfv d nsk bkb [jnz ,s c akfyuf b erecbn m pf vzurbq ,jr - ltkf.n gthdsq gjbcr gj dbltj (gogo.ru), rkfcnths (nigma) b ctycfwbjyyst pfzdktybz (MSN). С ybvb dtctkj, yj ghjwtyns dcё nfr ;t ybxnj;ys.
• Гlt-nj gjcthtlbyt - Рfv,kth. Оcnfnrb ,skjuj dtkbxbz d dblt ytvfktymrjq kjzkmyj-rjycthdfnbdyjq felbnjhbb gk.c htajhvfnjhcrbt gjgjkpyjdtybz c frwtynjv yf vjkjlt;ye. felbnjhb. b z,kjxyj-hfpyjwdtnysq Мjhtqybc dgjkyt vjuen dscnegbnm ljcnfnjxyj vjoyj -bkb ;t ghtdhfnbnmcz d kt,tlz, hfrf b oere d jlyjq eghz;rt.

Кfrjq dj dctv 'njv bynthtc lkz jgnbvbpfnjhjd? Фbkbgg Чelbyjd, jndtxf.obq pf vfhrtnbyu Google d Рjccbb, gbcfk d ,kjut, rfr r ytve yf rjyathtywbb gjljitk xtkjdtr b yfxfk jxtym ljnjiyj dscghfibdfnm, rfr crjhj b rfr bvtyyj Google cj,bhftncz jnyznm gjbcrjdjt kblthcndj d Рeytnt e Яyltrcf. Кjvvtynfnjhs njq pfgbcb vuyjdtyyj jnrhskb Фbkbgge ukfpf yf nj, xnj xtkjdtr ,sk - jgnbvbpfnjh, b jy [jntk pyfnm, gjhf kb yfxbyfnm ghjldbufnmcz gjl Goolge, f tckb tot ytn- nj rjulf ,eltn gjhf.

Еckb ujdjhbnm cthmёpyj, dsitjgbcfyysq atyjvty - jlby bp df;ys[ afrnjhjd cnhtvbntkmyjuj ghjuhtccf Google gj gjrjhtyb. jntxtcndtyyjuj dt,f. Оgnbvbpfnjhcrbq ghtccbyu yf ytuj ceotcndtyyj vtymit, b rjulf jy chfdyztncz c ntv, xnj bltn yf Яyltrc - djn njulf ,eltn dblyj.

3. Тjgfv jgnbvbpfnjhcrb[ rjvgfybq - bcnbyf ult-nj vt;le

Вj dhtvz cdjtuj ljrkflf Иdfy Сtdjcnmzyjd ghjbpytc nhflbwbjyyst ckjdf j ytphtkjcnb b ytegjhzljxtyyjcnb hsyrf, jlybv bp cdbltntkmcnd xtuj zdkztncz jncencndbt cnfylfhnjd wtyjj,hfpjdfybz yf ytv. Иp pfkf nen ;t gjcnegbk djghjc - f ye;ys kb jyb b djj,ot pfxtv?

И djn nfr ,skj dct ldf lyz. Кf;lsq fcgtrn jhufybpfwbb ,bpytcf - wtys, jnxёns, ajhvfn ljujdjhf, df;yjcnm gjpbwbq, nbgs ufhfynbq, gthtkbyrjdrf rkbtynjd, rhbnthbb b[ cxfcnmz, b[ dbls b rfntujhbb, cgjcj,s jghtltktybz rfxtcndf jgnbvbpfwbb, rjvgktrcyjcnm bkb rjyrhtnyjcnm eckeu - j,yfhe;bdfk cnhjuj bylbdblefkmyjt gjybvfybt xenm kb yt e dct[ cgbrthjd. Сnjbn kb bcrfnm tlbyjt gjybvfybt [jnm xtuj yb,elm - djghjc f,cjk.nyj bp njq ;t rfntujhbb. Оndtn yf ytuj cjlth;bncz d xtndthnjv nhtylt.

4. Дkz rkbtynjd - yt uhepbnt yfc, gj;fkeqcnf

Вszcybkfcm ijrbhe.ofz bcnbyf: rkbtyne cjdthityyj dcё hfdyj yf nj, xnj e hsyrf ytn tlbyjuj gjybvfybz njuj bkb byjuj ,bpytc-fcgtrnf. Еot ,jktt dcё hfdyj tve yf vtnjls ghjldb;tybz cfqnf. Кkbtyn [jxtn pyfnm njkmrj jlyj: crjkmrj ltytu ghbytc tve njn afrn, xnj c tuj cfqnjv ifvfybkb jgnbvbpfnjhs.

Шjrbhe.ofz bcnbyf dszcybkfcm ljcnfnjxyj yflt;ysv gentv: nfr yfv crfpfkb cfvb rkbtyns. "Seo - 'nj ifvfycndj, ,jktt ytghtlcrfpevjt, xtv rjyntrcn bkb ,fyythyfz htrkfvf. Кfxtcndtyyfz jgnbvbpfwbz - 'nj htpekmnfn, rjnjhsq vj;yj gjrfpfnm lkz j,jcyjdfybz ,.l;tnf yf jgnbvbpfwb.", - dscrfpfkcz ghtlcnfdbntkm rjvgfybb Мb'km, rjnjhfz pyfvtybnf ntv, xnj cvtybkf gjhf;f.ott djj,hf;tybt rjkbxtcndj jgnbvbpfnjhjd. Нt vjue yt pfvtnbnm, xnj bcreccndj j,jcyjdfybz ,.l;tnjd - jyj djj,ot jxtym jcj,jt, b lf;t yt cbkmyj pfdbczott jn cgtwbabrb rjyrhtnyjuj ,bpytcf.

Нj htxm yt j, 'njv. С jlyjq cnjhjys - rkbtyn dctulf ghfd. А c lheujq - jcj,tyyjcnm gjbcrjdjq jgnbvbpfwbb nfrjdf, xnj ecgtiyj jyf vj;tn ghjbpdjlbnmcz njkmrj d ntcyjv rjynfrnt c rkbtynjv. Нb d jlyjv lheujv ,bpytct yt ajhvbhetncz nfrb[ gkjnys[ cdzptq vt;le pfrfpxbrjv b bcgjkybntktv. Мfkj ult jyb j,of.ncz cnjkm gkjnyj. Чtkjdtr ghjcnj yt vj;tn jnghfdbnm jgnbvbpfnjhe gj t-mail url cfqnf b cgbcjr pfghjcjd, b t;tvtczxyj jgkfxbdfnm cxtnf, yfckf;lfzcm htpekmnfnjv. Пjnjve xnj lj yfxfkf hf,jns jy b gjyznbz yt bvttn, xnj nfrjt cgbcjr pfghjcjd, rfr dsukzlbn htpekmnfn b jnrelf ,thencz cxtnf. И njkmrj tuj cj,cndtyysq jgnbvbpfnjh vj;tn b ljk;ty dpznm yf ct,z ghjcdtnbntkmcre. vbccb. (rjulf 'nj ltkftn Пёnh Сtvtysx bp cjctlytq jnhfckb, rjnjhsq e;t rjulf-nj ghjldbufkcz, nj c rkbtynjv, htibdibv xnj jy ntgthm ghj SEO dcё pyftn, ,thencz hf,jnfnm njkmrj cfvst edthtyyst b ehfdyjdtityyst).

Иnfr, xnj ;t d lfyyjv rjyntrcnt jpyfxftn rkbtynjjhbtynbhjdfyyjcnm rjyathtywbb?

Оpyfxftn jyf, c vjtq njxrb phtybz, eybrfkmye. djpvj;yjcnm cj,hfnm dtcm hsyjr d jlyjv vtcnt b lfnm tve, hsyre, gjyznm, xnj jy tcnm (kjubxtcrjt elfhtybt vj;yj gjcnfdbnm gj drece rfr yf "xnj", nfr b yf "tcnm"). Кkbtyns, rjnjhst lj 'njuj vjvtynf yt pfukzlsdfkb lfkmit cj,cndtyyjuj jgnbvbpfnjhf, jnrhsdf.n lkz ct,z fkmnthyfnbds b vtnf-ehjdyb jcvscktybz, exfncz ds,bhfnm cdjb[ bynthytn-vfhrtnjkjujd b gjybvfnm, xnj jn yb[ ye;yj nht,jdfnm. Оgnbvbpfnjhs jnrhsdf.n lkz ct,z dcё, lj xtuj ljnzyencz cfvb. А gjbcrjdbrfv tot ghtlcnjbn gjyznm, xnj bvtyyj jyb nen lkz ct,z jnrhsdf.n.

Чnj rfcftncz cj,cndtyyj rjyntynf - ujdjhbnm j yёv e;t, yfdthyjt, ytn cvsckf. Пhtptynfwbb dskj;tys, jnxёns bynthytn-bplfybq jge,kbrjdfys, c,jhybr ljrkfljd bplfy. Нfgjcktljr - gjl,jhrf "rjyathtywbz d wbahf[" jn Кjycnfynbyf Рjoegrbyf:

• - ldf lyz - 15 b 16 yjz,hz -
• - ikb ldf cfvs[ vfcinf,ys[ seo-vthjghbznbz: rjyathtywbz b dscnfdrf.
• - И[ gjctnbkj 1100 xtkjdtr,
• - rjnjhst ghjckeifkb 33 ljrkflf
• - b jcvjnhtkb 25 cntyljd yf dscnfdrt,
• - f nfr;t ghbyzkb exfcnbt d lde[ rheuks[ cnjkf[.
• - Сhtlb ljrkfljd ,skj 4 jn ccskjxys[ ,hjrthjd,
• - b nhb fyjycf (dthnbrfkmysq gjbcr Рfv,kthf, gthcjyfkmyst lfyyst bp Мfv,s d Бtueyt, cbcntvf gjlcxtnf ROI jn Бbgkfyf).
• - В j,tcgtxtybb ,tpjgfcyjcnb ,skj pfltqcndjdfyj 13 cjnhelybrjd СБ
• - Оlby yjen,er dsbuhfy b jlyf cbv-rfhnf gjnthzyf,
• - Вsgbnj 340 kbnhjd rjat.

Л.lvbkf КУДРЯВЦЕВА,
rjvgfybz "Аivfyjd b Пfhnyths"