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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
kfujlfhz rjvgfybb UsabilityLab tot jlyj byjcnhfyyjt ckjdj uhjpbn cnfnm ghbkbxysv. Ýnj ckjdj ".pf,bkbnb". Çf ytuj ntgthm yt gj,m.n rfyltkz,hjv d byntkktrnefkmyjq rjvgfybb. Ñ 8 gj 10 yjz,hz ghjikf gthdfz t;tujlyfz rjyathtywbz d Ðjccbb, gjcdzotyyfz .pf,bkbnb (elj,cnde bcgjkmpjdfybz) 'ktrnhjyys[ nt[yjkjubq User Experience 2007.
Êjyathtywbz cj,hfkf jrjkj 500 xtkjdtr. Çf ldf lyz vj;yj ,skj epyfnm, rfr ltkfnm lbpfqy yt njkmrj lkz bydtcnjhjd, rfr ltkfnm ghfdbkmyst cfqns lkz vj,bkmys[ ntktajyjd, rfr cjplfdfnm cfqns dvtcnt c xbyjdybrfvb, b vyjujt lheujt.
Íj ukfdysq djghjc, rjnjhsq yfdthyzrf bynthtcjdfk gjxnb dct[ pfgkfnbdib[ 9.000 he,ktq pf exfcnbt d rjyathtywbb - rfr ;t pfufljxyjt .pf,bkbnb cdzpfyj c ghb,skm.. Êhfcbdst wbahs gj 'njv gjdjle jpdexbk by;tythysq gcb[jkju Ävbnhbq Ñfnby, herjdjlbntkm UsabilityLab. Ñjukfcyj tuj ljrkfle, "fyfkbp djpdhfnf bydtcnbwbb (ROI) d .pf,bkbnb gjrfpsdftn, xnj rf;lsq dkj;tyysq ljkkfh djpdhfoftn jn 10 lj 100 ljkkfhjd ghb,skb b 'rjyjvbb, cdzpfyyjq c cjrhfotybtv pfnhfn". Âghjxtv, ujdjhzn, 'nj ,skf wbnfnf bp Àfhjyf Ìfhrecf, rjnjhsq ghbtltn r yfv d ltrf,ht hfccrfpsdfnm ghj nj ;t cfvjt.
 lheub[ ljrkflf[ hjccbqcrb[ .pf,bkbcnjd wbah ,skj ytvyjuj, jyb ,skb ,jkmit ntjhtnbxtcrbvb. È lf;t ghbpyfkb ckf,e. djcnht,jdfyyjcnm .pf,bkbcnjd d Ðjccbb. ×nj b gjyznyj, njdfh yjdsq b ljdjkmyj pfufljxysq - dhjlt ,s lf;t yt cfqn nt,t ltkf.n, f kbim htrjvtylfwbb lf.n.
Ñ lheujq cnjhjys, bynthtcyjq jcj,tyyjcnm. rjyathtywbb cnfkf uehjgkjnyjcnm, nj tcnm rjkbxtcndj Çfgflys[ Ãehe yf tlbybwe gkjoflb. Íf 'njv yfgksdt tdfyutkbcnjd jn .pf,bkbnb vs b jcnfyjdbvcz xenm gjlhj,ytt.
Êf;ljve atqce - gj bynthatqce
Î df;yjcnb yf,k.ltybz pf gjkmpjdfntkzvb-gjnht,bntkzvb hfccrfpsdfk Øfqkti Ìfyuf, lbhtrnjh Optimal Usability - rhegytqitq d Íjdjq Çtkfylbb rjvgfybb, d rjnjhjq cjchtljnjxtys dtleobt rjycekmnfyns gj .pf,bkbnb. Îlyf bp tuj ukfdys[ gjktpys[ bltq: bpexfnm ye;yj yt nj, xnj ujdjhzn gjnht,bntkb, f nj, xnj jyb ltkf.n.
Êcnfnb, d gjlndth;ltybt 'njuj endth;ltybz lheujq uehe-ljrkflxbr, CEO b jcyjdfntkm Human Factors Ýhbr Øfath, gjrfpsdfk d ghtptynfwbb ajnjuhfabb rhfcbdjq ltrjkmnbhjdfyyjq ltdeirb - b ,skj ytckj;yj euflfnm, relf ,sk yfghfdkty dpukzl ve;xby. Îlyfrj rjulf b[ cghfibdfkb, ybrnj yt ghbpyfdfkcz.
Øfqkti nfr;t ghbdjlbk jnkbxbt user testing jn ajrec-uhegg. Ïhj,ktvf gjcktlyb[: k.lb xfcnj ujdjhzn nj, xnj jn yb[ j;blf.n, bkb bcgjkmpe.n hfcgksdxfnst ytufnbdyst ajhvekbhjdrb ("ytelj,yj", "gkj[fz .pf,tkmyjcnm") - yj yt ujdjhzn xtnrb[ nht,jdfybq r bynthatqcfv. Ïj'njve pflfxf cgtwbfkbcnf - dszdbnm xfcnj bcgjkmpetvst cwtyfhbb b ghjcbnm b[ dsgjkybnm. Ïhb 'njv df;yj ghjnjrjkbhjdfnm ltqcndbz gjkmpjdfntkz b ghj,ktvs, rjnjhst dszdkz.ncz d ghjwtcct dsgjkytybz pflfybz. Âf;yj nfr;t epyfdfnm, xnj levftn gjkmpjdfntkm yf genb r dsgjkytyb. pflfxb.
Ìyjuj jib,jr ghb cjplfybb cfqnjd djpybrftv jn "cfvjcnb" hfphf,jnxbrjd - vs jhbtynbhetncz yf cfvb[ ct,z, pfvtyztv gjntywbfkmyst ltqcndbz gjkmpjdfntkz cdjbvb cj,cndtyysvb. Íthtlrj vj;yj ecksifnm jn cjplfntktq cfqnf ahfpe: "tkrb-gfkrb, 'nj b nfr gjyznyj dctv". Øfqkti Ìfyuf ghtljcnthtufk jn ghjtrnbhjdfybz gjl "'kfcnbxyjuj gjkmpjdfntkz" (gthcjyf;, rjnjhsq gjlcnhfbdftncz gjl k.,jq dslevfyysq bynthatqc), b cjdtnjdfk ghjtrnbhjdfybt gjl "gthcjye". Ïthcjys - 'nj ubgjntnbxtcrbt fh[tnbgs htfkmys[ gjkmpjdfntktq, rjnjhst j,j,of.n ye;ls rjyrhtnyjq uheggs.
Äfyyfz bltz yt jcj,tyyj cdt;f, tt lfdyj ghbvtyz.n d njv ;t "ßyltrct". Ífghbvth, ghb pfgecrt "ßyltrc.Äbhtrnf" ntcnbhjdfkb cbcntve yf rjyrhtnys[ k.lz[, pfbynthtcjdfyys[ d gjkextybb ghb,skb c ghjlf;.
×nj yfv cnjbn vty. gjcnhjbnm
Âjghjc gjcnhjtybz yfdbufwbjyyjuj vty. pfnhjyek d cdjtv ljrkflt Ýhbr Øfath, jcyjdfntkm Human Factors. Òtvf, ytcvjnhz yf ghjcnjne pdexfybz, zdkztncz ytnhbdbfkmyjq, nfr rfr jxtym xfcnj cnfyjdbncz gjktv ,bnds hfpkbxys[ exfcnybrjd ghjtrnf. Ïhtlvtnjv cgjhf cnfyjdbncz:
- ×bckj geyrnjd vty.
- Ðfcgjkj;tybt vty.
- Êfr uke,jrj vj;yj ghznfnm byajhvfwb.
 gj,tlyjv nfywt Øfath hfpheifk cnthtjnbgs. Ïthdsv ltkjv jy hfpheibk vba ghj 7+2. Ásnetn vytybt, xnj xbckj geyrnjd vty. ljk;yj cjjndtncndjdfnm 'njve vfubxtcrjve xbcke - jyj jpyfxftn rjkbxtcndj ghtlvtnjd rjnjhst vs cgjcj,ys elth;fnm d rhfnrjdhtvtyyjq gfvznb. Îlyfrj uehe pfvtnbk, xnj yfdbufwbz yf dt,-cfqnt d j,otv ckexft ybrfr yt cdzpfyf c rhfnrjdhtvtyyjq gfvznm.. È gjkmpjdfntk. yt ye;yj pfgjvbyfnm geyrns vty., tve ye;yj ghjcnj vfrcbvfkmyj ,scnhj yfqnb. È jgnbvfkmyst xbckf pltcm, gj cjdtne uehe - jn 18 lj 24, gj 10 d uheggt.
Èp ujhbpjynfkmyjuj b dthnbrfkmyjuj vty. Øfath ghtlkj;bk ltkfnm byltrc (fyfkju rfhns cfqnf), xnj,s vfrcbvfkmyj gjrfpfnm ibhjne vty. b evtymibnm rjkbxtcndj rkbrjd.
Ít cvjnhb yf vtyz, ltdf, dct hfdyj gjqltim yfktdj
Òjvvb Ñnhtyldfk bp abhvs Tobii hfccrfpfk j bccktljdfybz[ gjdtltybz xtkjdtrf d Ñtnb yf jcyjdfybb ckt;tybz pf dpukzljv. Êjulf jhufybpfnjhs rjyathtywbb dskj;fn ghtptynfwbb, cjdtne. ghjxbnfnm tuj ljrkfl d jhbubyfkt. Íe f lkz nt[, rjve ktym ;lfnm, z yfgj. jcyjdyst ntpbcs. Òtv ,jktt, xnj jyb dct bpdtcnys rf;ljve dvtyztvjve dt,-lbpfqythe.
1. Ájktt ntvyst wdtnf yf cnhfybwt d gthde. jxthtlm ghbdktrf.n dpukzl.
2. Â gthde. jxthtlm dpukzl yfghfdkztncz yf dth[ybq ghfdsq eujk bkb vty..
3. Ëtdsq eujk dctulf ghbdktrftn dybvfybt.
4. Ífdbufwbjyyst 'ktvtyns ghbdktrf.n dpukzl jgsnys[ gjkmpjdfntktq.
5. ×bnfnm d Ñtnb cnfkb ,jkmit, xtv d jakfqyt. Ë.lb cnfkb ghbdsrfnm xbnfnm c 'rhfyf: htpekmnfns bccktljdfybz gjrfpfkb, xnj lkbyye. cnfnm. d Èynthytn ghjxbnfkj 62% pfitlib[, ghjnbd 50 % d jaakfqyt.
6. Òjxrb d[jlf d rjyntyn - pfujkjdrb. Äf;t ghb hfpvtotybb rfhnbyjr b pfujkjdrf d gthde. jxthtlm j,hfof.n dybvfybt yf pfujkjdjr.
7. Àybvbhjdfyyfz htrkfvf edtkbxbdftn dhtvz gjbcrf byajhvfwbb b xntybz ntrcnf, nj tcnm ,fyyths jndktrf.n. ×nj,s e gjkmpjdfntkz yt ,skj lbcrjvajhnf, ye;yj e,bhfnm cj cnhfybw ntrcn b dct cthdbcs, xnj,s gjkmpjdfntkm cvjnhtk njkmrj yf ,fyyths (ienrf).
Êfr cltkfnm xbyjdybrjd .pf,bkmysvb
Ñm.pfy Ôfekth, jcyjdfntkm FAST Consulting, dscnegfkf c ljrkfljv j ghjphfxyjcnb ghfdbntkmcndtyys[ cfqnjd. Áskj vyjuj gjpbnbdys[ pfgflys[ ghbvthjd. Òfr, yf rfyflcrjv ghfdbntkmcndtyyjv cfqnt ge,kbre.ncz hfc[jls ghfdbntkmcndf.
Îxtdblyj, xnj hjccbqcrjt ghfdbntkmcndj nj;t vjukj ,s gjdscbnm gjgekzhyjcnm cdjb[ cfqnjd nfrbv cgjcj,jv - ljcnfnjxyj dcgjvybnm, rfr gjhfljdfkcz yfi yfhjl ytlfdybv yjdjcnzvb ghj pfregrb ifvgehjd b afkkjcnbvekznjhjd. Êhjvt njuj, xnj,s yt elfhbnm d uhzpm kbwjv gthtl byjcnhfywfvb, yf cfqnt hjccbqcrjuj ghfdbntkmcndf vj;yj d htfkmyjv dhtvtyb ge,kbrjdfnm lfyyst j njv, nj crjkmrj xbyjdybrjd gjcflbkb b rfr xbyjdybrb gjlhfkbcm d Äevt (c ujkjcjdfybtv pf kexibq hjkbr!). Ítgkj[j nfr;t cltkfnm jykfqy-buheire "cybvb ghj,ktcrjdsq vfzxjr"...
Îcj,tyyjcnb yfwbjyfkmys[ ytelj,cnd
Âghjxtv, z jndktrcz jn .pf,bkbnb. È yfdthyjt, yt z jlby. Íf rjyahtywbb User Experience 2007 ,skj vyjuj bynthtcys[ dscnegktybq, yj jyb pfxfcne. dszdkzkb yt j,obt ghbywbgs .pf,bkbnb, f yfj,jhjn, cjdthityyj hfpyjt gjybvfybt 'nb[ ghbywbgjd. È 'nj ,jktt dctuj dgtxfnkzkj. Åckb gjcvjnhtnm jnpsds yf rjyathtywb. d ,kjuf[, vj;yj yfqnb tot ldt j,obt ntvs, pfwtgbdibt ckeifntktq.
Âj-gthds[, bcnjhbz j njv, rfr zyltrcjbls vexfkb djghjcfvb Ìfhb. Ñnjey, herjdjlbntkz jnltkf .pf,bkbnb Google. Êfr bpdtcnyj, d "ßyltrct" dct ltkf.n yt nfr, rfr d Google, yj rf;lfz cnjhjyf cxbnftn ct,z ,jktt ghfdbkmyjq. Íf rjyathtywbb jyb nfr b ljcnbukb rjyctycecf.
Âj-dnjhs[, dscnegktybt bylbqcrjq ljrkflxbws Àgfks ×fdfy bp Human Factors. Îyf hfccrfpsdfkf, xnj lkz cjplfybz cfqnf d rf;ljq jnltkmyjq cnhfyt ye;yj cfvjve cnfnm uhf;lfybyjv 'njq cnhfys, xnj,s uke,jrj gjybvfnm rekmnehe, d rjnjhjq hf,jnftim. Âfv yt rf;tncz, xnj 'nj pfzdktybt vj;tn djj,ot hfpheibnm blt. j gjkmpt j,otybz c byjcnhfyysvb uehe .pf,bkbnb, rjnjhst nfr pfxfcnbkb d Ðjccb.? |
