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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Âctuj njkmrj ldf ujlf yfpfl 'njuj nthvbyf yt ceotcndjdfkj d ghbhjlt, ctqxfc gjbcrjdfz cbcntvf Google dslftn 871 vbkkbjy ccskjr yf ljrevtyns, ult egjvbyftncz gjyznbt Web 2.0. Ìj;yj e;t ctqxfc ltkfnm cnfdrb, xnj dczrbt df;yst vt;leyfhjlyst kbyudbcnbxtcrbt bycnbnens b fdnjhbntnyst ;ehyfks d ltrf,ht, gjldjlz bnjub, ghbpyf.n tuj ukfdysv ckjdjv 2006 ujlf. Ãkfdyfz c ybv ghj,ktvf — lf;t bpj,htnfntkb 'njuj nthvbyf yt d cjcnjzybb j,]zcybnm, xnj jy yf cfvjv ltkt pyfxbn. ÁÃ gjgsnfkcz 'nj cltkfnm pf yb[.
01. Web 1.0
 1999 ujle ltytu d Àvthbrt ,skj ytvthtyj, b dct jyb cnhtvbkbcm d bynthytn (njulf 'nj ckjdj gbcfkjcm tot c ,jkmijq ,erds). Ãkfdysvb uthjzvb njuj dhtvtyb ,skb ytlfdybt cneltyns-ghjuhfvvbcns, d tlbyjxfcmt ghtdhfnbdibtcz d vbkkbjythjd, ,kfujlfhz njve xnj b[ cfqn, cjplfyysq hflb ghbrjkf, dlheu cnfk rjyrehbhjdfnm c Microsoft pf vbhjdjt ujcgjlcndj. Åckb yfpdfybt rjvgfybb pfrfyxbdfkjcm yf «ljnrjv», 'nj pyfxbkj, xnj tt yflj ytvtlktyyj gjregfnm. Ñfqns, njhue.obt rjhvjv lkz cj,fr b lbpfqythcrjq jlt;ljq, ds[jlbkb yf ,bh;e b dlheu yfxbyfkb cnjbnm ,jkmit, xtv rhegyst vtnfkkehubxtcrbt ghtlghbznbz. Òjulf 'nj yfpsdfkjcm b-rjvvthwbtq, d bcnjhb. ;t djikj rfr bynthytn-gepshm.  vfhnt 2000 ujlf rjnbhjdrb ljnrjvjd yf ,bh;t NASDAQ, ljcnbuyed cdjtuj gbrf, yfxfkb jgecrfnmcz. Ñyfxfkf yf 10%, gjnjv yf 20%, f r jctyb 2002 ujlf he[yekb yf dct 70%. Âjkit,yfz crfprf lkz nsczx bydtcnjhjd pfrjyxbkfcm hfpjhtybtv. Ñfqns, njhue.obt cj,fxmbv rjhvjv b lbpfqythcrjq jlt;ljq, gjub,kb. Ñtqxfc tckb j yb[ b dcgjvbyf.n, nj njkmrj lkz njuj, xnj,s j,]zcybnm, xnj nfrjt Web 1.0 b cdjqcndtyyst tve fkxyjcnm, 'ujbpv b cnhtvktybt r ytvtlktyyjq yf;bdt.
02. Òbv Î’Ðtqkkb
Îcyjdfntkm rhegytqituj d vbht bplfntkmcndf, cgtwbfkbpbhe.otujcz yf rybuf[ ghj rjvgm.nths. Ñfv ;t Î’Ðtqkkb cgtwbfkbpbhetncz yf ghtleuflsdfybb df;ytqib[ nt[yjkjubxtcrb[ ntyltywbq. Î’Ðtqkkb pfujdjhbk j dtkbxbb bynthytnf tot lj njuj, rfr jy jajhvbkcz d ytxnj jghtltktyyjt. Îy ,sk xenm kb yt gthdsv, rnj hfpvtcnbk htrkfve d ctnb. Îy ghtlcrfpfk Wi-Fi, gjbcrjde. cbcntve Google b ryb;ysq vfufpby Amazon (ghb 'njv cneltyns, cltkfdibt Yahoo, ghtlkfufkb regbnm e yb[ 'njn cfqn pf vbkkbjy, yj Î’Ðtqkkb gj;flybxfk). Ñtujlyz ;t jy bpdtcnty d gthde. jxthtlm rfr jlby bp fdnjhjd nthvbyf Web 2.0 b tuj ukfdysq bltjkju. Â ,tcrjytxys[ cgjhf[ j njv, xnj tcnm Web 2.0, Òbv Î’Ðtqkkb buhftn ghbvthyj nfre. ;t hjkm, rfr Àhbcnjntkm d cgjhf[ chtlytdtrjds[ c[jkfcnjd: jy [hfybntkm rfyjybxtcrjq velhjcnb, f gjcns d tuj ,kjut — rhegbws bcnbys.
03. Òhelyjcnb jghtltktybz
Êfr ghfdbkj, jghtltktybt nthvbyf Web 2.0 yfxbyftncz cj ckjd j njv, xnj yb jlyjuj dyznyjuj jghtltktybz, xnj ;t 'nj yf cfvjv ltkt nfrjt, yt ceotcndetn. Ãkfdysq fgjcnjk Web 2.0 Òbv Î’Ðtqkkb j,]zcyztn 'njn nthvby kb,j ytdthjznyj pfgenfyysvb c[tvfvb, bvbnbhe.obvb cnhernehe Cjkytxyjq cbcntvs, kb,j ntrcnfvb yf nhblwfnm cnhfybw pyfrjd, kb,j nf,kbwfvb, d rjnjhs[ ghbdjlzncz rjyrhtnyst ghbvths — djn 'nj Web 2.0, f djn 'nj yt Web 2.0,— kb,j ds[jlbn c kfrjybxysv jghtltktybtv («Web 2.0 — 'nj ctnm rfr gkfnajhvf»), jn rjnjhjuj dct cnfyjdbncz tot ,jktt pfgenfyysv.
04. Ïjgsnrb jghtltktybz
Âjpvj;yj, jlyj bp yfb,jktt dyznys[ j,]zcytybq ghbywbgjd Web 2.0 ghbyflkt;bn bpdtcnyjve bp irjkmys[ [htcnjvfnbq jnwe, gsnfditvecz c gjvjom. dtybrf j,]zcybnm csyjdmzv, rfr df;yj ;bnm d cjukfcbb. Îlbyjrbt ghenmz kturj kjvfkbcm. Ñj ckj;tyysvb ;t dvtcnt ghenmzvb ghjbc[jlbkb rfxtcndtyyst bpvtytybz — bp ghenmtd jyb ghtdhfofkbcm d dtybr, jljktnm rjnjhsq ,skj e;t ybrjve yt gjl cbke. Web 2.0 — c ytrjnjhsvb enjxytybzvb b ljgjkytybzvb — b tcnm 'njn dtybr. Ðfpkbxyst bynthytn-cthdbcs, gjzdbdibtcz yf gtgtkbot hfpjhbdib[cz ljnrjvjd b bcgjkmpe.obt d cdjtq jcyjdt ghbywbgs rjkktrnbdbpvf, rjjgthfwbb, jnrhsnjcnb, ljcnegyjcnb, bynthfrnbdyjcnb, vj;yj cvtkj yfpsdfnm Web 2.0, yt ,jzcm, xnj rnj-nj eghtrytn dfc d lbktnfynbpvt.
Åckb rfrjq-yb,elm bynthytn-cthdbc cnfyjdbncz kexit bp-pf njuj, xnj bv cnfkj gjkmpjdfnmcz ,jkmit k.ltq, — 'nj gjxnb yfdthyzrf Web 2.0.
Åckb dfv ghtlkfuf.n vfcce rfrb[-yb,elm pfvtxfntkmys[ eckeu, ldf ubuf,fqnf gfvznb, cfve. njxye. rfhne yf cdtnt b ghb 'njv yt ghjczn pf 'nj ybrfrb[ ltytu — 'nj gjxnb yfdthyzrf Web 2.0.
Åckb rheujv jlyb lbktnfyns-'ynepbfcns b ytn yb jlyjuj ghjatccbjyfkf, gjkexf.otuj pf 'ne pfhgkfne,— 'nj nj;t yfdthyzrf Web 2.0.
Åckb ds vj;tnt dpznm b cj,cndtyyjhexyj gjghfdbnm djn 'ne cnfnm. — 'nj nj;t yfdthyzrf Web 2.0.
Åckb lkz jghtltktybz rfrjuj-kb,j htcehcf bcgjkmpe.ncz nfrbt nthvbys, rfr Ajax, RSS, AdSense, ntub, ,kjub, — 'nj yfdthyzrf bvttn rfrjt-nj jnyjitybt r Web 2.0.
Íe b nfr lfktt.
05. Wikipedia
Óv, xtcnm, cjdtcnm, gthdjt b gjrf xnj ukfdyjt ljcnb;tybt Web 2.0: ,tcgkfnyfz b ghtntyle.ofz yf dctj[dfnyjcnm dctvbhyfz 'ywbrkjgtlbz, cjplfyyfz 'ynepbfcnfvb yf lj,hjdjkmys[ yfxfkf[. Wikipedia gjzdbkfcm d zydfht 2001-uj; rf;lsq vju cjxbybnm ckjdfhye. cnfnm. j xtv eujlyj, f ukfdyjt — bcghfdbnm, ljgjkybnm bkb bpvtybnm xe;e.. Îcyjdys[ ghfdbk ldf: cnfnmz ljk;yf ,snm ytqnhfkmyjq b j,]trnbdyjq, f tt cjlth;fybt — ghjdthztvsv, nj tcnm jcyjdsdfnmcz yf e;t jge,kbrjdfyys[ vfnthbfkf[. ×thtp vtczw d Wikipedia ,skj 600 cnfntq, xthtp ujl — 20000. Â vfhnt 2006-uj b[ xbckj gthtdfkbkj pf vbkkbjy. Ñnfnmb gbien b ljgjkyz.n lbktnfyns, yj rjkktrnbdysq hfpev ndjhbn xeltcf: Wikipedia jrfpfkfcm gthdjq bkk.cnhfwbtq cnfhbyyjq ienrb ghj vfhnsitr, rjnjhst, ,tcghthsdyj rjkjnz gj rkfdbifv, vjuen yfgbcfnm «Âjqye b vbh». Òfv tcnm dct, f xtuj ytn, nj hfyj bkb gjplyj gjzdbncz. Íb d jlyjq ,evf;yjq 'ywbrkjgtlbb ytn cgbcrf pyfvtybns[ rjnjd, njxyjuj jghtltktybz ijnkfylcrjuj z,kjxyjuj gbhjuf b c[tvs ljvf Ábkkf Ãtqncf. Wikipedia jgthfnbdyf: htpekmnfn df;yjuj aen,jkmyjuj vfnxf bkb bvz gj,tlbntkz Ådhjdbltybz gjzdkztncz d ytq cgecnz ytcrjkmrj vbyen gjckt jukfitybz htpekmnfnjd.
Ñnfnmb gbiencz b gthtgbcsdf.ncz byjulf gj ytcrjkmrj hfp yf ly., b htpekmnfn j,sxyj jrfpsdftncz ljdjkmyj dpdtityysv. Åt cjplfntkm, Ä;bvvb Ó'kmc, edthty, xnj «Áhbnfycrjq 'ywbrkjgtlbb», vbhjdjve cghfdjxyjve 'nfkjye, jcnfkjcm ;bnm jn cbks ktn gznm. Â Wikipedia gjkyj jib,jr, yj b d «Áhbnfyybrt» b[ ljcnfnjxyj. À ukfdyjt — Wikipedia hfphfcnftncz b ekexiftncz c rf;lsv lytv.
06. Google
Åot ytlfdyj 'nj ,skf ghjcnj afynfcnbxtcrfz success story b cfvjt zhrjt ljcnb;tybt ljnrjv-bylecnhbb, f ctqxfc djj,ot ytzcyj, rfr r ytq jnyjcbnmcz: tot xenm-xenm, b Google dct gj;htn b dct j[dfnbn. Google dsgecnbk Gmail, ,tphfpvthye. ,tcgkfnye. gjxne, kexit rjnjhjq ytn; Google Talk, cgjcj,ye. gjldbyenm ICQ; Google Earth, rjnjhe. b chfdybnm yt c xtv, b Google Maps c rfhnfvb ljhju Àvthbrb, ßgjybb b lj,hjq gjkjdbys Ådhjgs. Ïhjuhfvvf Google Book Search ljk;yf frrevekbhjdfnm d ct,t dct ryb;rb gkfytns, Google Video — bcrfnm dct ljcnegyjt d ctnb dbltj b njhujdfnm ytljcnegysv. Åot tcnm Google Desktop, bltfkmyfz ghjuhfvvf lkz gjbcrf yf rjvgm.ntht, Google Page Creator, Google Calendar b vyjuj xtuj tot — lf;t Google Mars. Â 'njv fduecnt Google gjlgbcfk 900-vbkkbjyyjt cjukfitybt c dkfltkmwfvb MySpace — b nj kb tot ,eltn. Â nj, xnj Google e;t gjxnb e,bk Microsoft b crjhj dcnfytn yf tuj vtcnj, dthbn dct ,jkmit yfhjlf. Ãkfdyfz cnhfntubz dct[ frnbdbcnjd Web 2.0 — cltkfnm rfrjq-yb,elm elfxysq ghjlern (yfghbvth, Picasa bkb Writely), f gjnjv ghjlfnmcz Google.
07. Ä;tqvc Ñehjdtwrb
Ïj;fkeq, cfvsq evysq rjkevybcn ;ehyfkf The New Yorker, fdnjh rybub «Ìelhjcnm njkgs: Ïjxtve ,jkmibycndj evytt vtymibycndf b rfr rjkktrnbdysq hfpev vtyztn ,bpytc, 'rjyjvbre, j,otcndf b yfwbb» (2004). Â rybut e,tlbntkmyj ljrfpsdftncz, xnj njkgf blbjnjd vj;tn jrfpfnmcz evytt ytcrjkmrb[ 'rcgthnjd. Òbgbxysq ghbvth: njkgf yf zhvfhrt ujhfplj njxytt euflsdftn dtc ,srf, xtv rf;lsq ptdfrf gj jnltkmyjcnb. Èkb: j,sxyst phbntkb d cnelbb «Ênj [jxtn cnfnm vbkkbjythjv» euflsdf.n ghfdbkmysq jndtn d 91% ckexftd, f 'rcgthns — njkmrj d 65%. Ïhb 'njv Ñehjdtwrb hfp,bhftn, gjxtve njkgf njkgt hjpym b ghb rfrb[ eckjdbz[ jyf vj;tn dslfdfnm b cjdthityyj blbjncrbt htpekmnfns. Â htpekmnfnt yf rybue Ñehjdtwrb, rfr yf Áb,kb., ccskf.ncz dct ghjgjdtlybrb Web 2.0, [jnz jy, djj,ot-nj, abyfycjdsq fyfkbnbr b gbcfk d gthde. jxthtlm lkz njg-vtytl;thjd b ghfrnbre.ob[ cjwbjkjujd. À d vfufpbyf[ tt b djdct htrkfvbhe.n rfr ytgkj[jt ddtltybt d ,b[tdbjhbcnbre b ntjhb. buhs.
08. MySpace
Òj, xnj yfxbyfkjcm rfr jxthtlyjq gjlhjcnrjdsq cthdbc lkz ltvjycnhfwbb yjds[ l;bycjd b k.,bvjuj rjnf, ghtdhfnbkjcm d rfre.-nj yfcnjzoe. Ìfnhbwe. Ørjks dsxbckz.n xthtp MySpace extybrjd-yfhrjvfyjd, eybdthcbntns nfqyj ghjdthz.n f,bnehbtynjd, rjhgjhfwbb bpexf.n cj,cndtyys[ cjnhelybrjd, f rdfhnbhyst djhs b gtljabks yf[jlzn yjds[ ;thnd. MySpace ctqxfc cfvsq gjgekzhysq d Àvthbrt cfqn b xtndthnsq gj gjgekzhyjcnb d vbht — chfpe gjckt Google (chtlb fyukjzpsxys[). Íf ytv pfhtubcnhbhjdfyj ,jktt 100 vbkkbjyjd gjkmpjdfntktq, f d ghjikjv ujle tuj regbk Ðegthn Ìthljr pf $580 vky.
MySpace — 'nj gjvtcm cfqnf pyfrjvcnd, [jcnbyuf afqkjd b ,kjujcfqnf dhjlt LiveJournal, yj c rextq ljgjkybntkmys[ djpvj;yjcntq (vj;yj vtyznmcz mp3, pfrfxbdfnm dbltj, ,jknfnm d ajhevf[ b xfnf[, bcrfnm lheptq b n.l.). Îxtym ,scnhj jy cnfk (gjvbvj ghjxtuj) bltfkmyjq chtljq lkz ctka-ghjvjeity. Åcnm ltcznrb ghbvthjd njuj, rfr bylb-vepsrfyns, yfxbyf.obt ht;bccths b rjvbrb hfcrhenbkbcm, pfhtubcnhbhjdfd yf MySpace cnhfybxre c cj,cndtyysv ndjhxtcndjv, ghbxtv hfcrhenbkbcm lj cnflbjyyjuj hfpvf[f b vbkkbjyys[ rjynhfrnjd (cfvsq bpdtcnysq ghbvth — Arctic Monkeys). Ífhjle yf MySpace ghb,fdkztncz c rf;lsv lytv, b dct ;len, rjulf vj;yj ,eltn jabwbfkmyj ljrfpfnm pyfvtybnjt «ghfdbkj itcnb herjgj;fnbq» — xnj rf;ljuj xtkjdtrf jnltkz.n jn k.,juj lheujuj vfrcbvev itcnm pyfrjvcnd.
Âsukzlzn cnhfybxrb MySpace e;fcyj fkzgjdfnj b ckexfqyjve gjctnbntk. yfgjvbyf.n j tuj djphfcnt: ckj;yj ghtlcnfdbnm yjhvfkmyjuj xtkjdtrf cnfhit 20, rjnjhsq pfdtltn ct,t nfre. theyle, [jnz cnfnbcnbrf e,t;lftn d j,hfnyjv.
09. Last.fm
Last.fm — 'nj eib Web 2.0: jykfqyjdjt hflbj, rjnjhjt cfvjcnjzntkmyj gjlcnhfbdftncz gjl ckeifntkz. Îyj pfgjvbyftn nj, xnj ds ckeiftnt (b nj, xnj ckeifnm yt ;tkftnt), b gjl,hfcsdftn yjdst gtcyb, jcyjdsdfzcm yf ds,jht lheub[ gjkmpjdfntktq c gj[j;bvb drecfvb. Åckb gjcnfdbnm vfktymre. yfcflre yf Winamp bkb lheujq gktth, Last.fm nfr;t yfxytn exbnsdfnm vepsre, rjnjhe. ds ckeiftnt ljvf. Íf lfyysq vjvtyn exfcnybrb Last.fm ghjckeifkb b jwtybkb gjxnb 3 vbkkbfhlf nhtrjd, nfr xnj gjkj;bnmcz tcnm yf xnj. Ëexituj cgjcj,f epyfnm rfrb[-yb,elm yjds[ bcgjkybntktq d bynthytnt gjrf yt ghblevfyj (tckb yt cxbnfnm rjyrehtynjd bp Pandora.com b LAUNCHcast). Ñxbnftncz, xnj Last.fm b dghfdle ljk;yj cnfnm «gjcktlybv hflbj»: vbh FM-hflbjcnfywbq ytelth;bvj bpvtybncz, f ,jkmifz b[ xfcnm nb[j jnjvhtn. Ñkexbncz 'nj njulf, rjulf vtql;jhs lflen Last.fm gjkmpjdfnmcz cdjbvb ,tpljyysvb fh[bdfvb b yjdtqibvb gjcnegktybzvb, f r 'njve dct bltn.
10. Äkbyysq [djcn
Òthvby, ddtltyysq d frnbdyjt egjnht,ktybt ukfdysv htlfrnjhjv ;ehyfkf Wired Êhbcjv Àylthcjyjv. Ífgbcfk ghj 'njn [djcn wtke. rybue. Îcyjdyfz vsckm njxyj gjdnjhztn jlby cjdtncrbq vekmnabkmv: ukfdyjt — [djcn!
Åckb hfymit vs ;bkb d vbht [bnjd b ,kjr,fcnthjd, ult gj,t;lf.n njkmrj nt, rnj cnjbn d ujkjdt cjcnfdf, rnj yf[jlbncz d gthdjq cjnyt htqnbyuf, nj c gjzdktybtv nt[yjkjubq Web 2.0 cbnefwbz rfhlbyfkmyj bpvtybkfcm. În ghbywbgf «gj,tlbntkm pf,bhftn dct» vbh hfpdktxtybq gtht[jlbn r ghbywbge «gecnm hfcwdtnf.n vbkkbjys wdtnjd». Êhbc Àylthcjy ghbdjlbn nfre. cnfnbcnbre: d juhjvyjv ryb;yjv cegthvfhrtnt Barnes & Noble ghjlftncz jrjkj 130 nsczx yfbvtyjdfybq rybu, d ukfdyjv ryb;yjv bynthytn-vfufpbyt Amazon ,jkmit gjkjdbys ghjlf; ghb[jlbncz yf rybub, yt d[jlzobt d xbckj gthds[ cnf nhblwfnb nsczx. Ít j,zpfntkmyj njhujdfnm Ìfljyyjq b Áhbnyb Ñgbhc, xnj,s pfhf,fnsdfnm ltymub, ntgthm b gtcyb d rfntujhbb «fvthbrfycrbt rfynhb-bcgjkybntkb itcnbltczns[ ujljd c [hbgksvb ;tycrbvb ujkjcfvb» vjuen ,snm ghb,skmysvb. Ãkfdyjt, xnj,s dct ,skj ljcnegyj, xnj,s ,sk jhufybpjdfy [jhjibq gjbcr b — ;tkfntkmyj — xnj,s wtys ,skb d ldf hfpf yb;t, xtv d j,sryjdtyys[ vfufpbyf[.
11. Ìfhrtnbyu 2.0
Äjhjubt htrkfvyst rfvgfybb, yfhe;rf, ghtcc-htkbps b ghjxbt rkfccbxtcrbt hsxfub ghjldb;tybz ghjlernf yf hsyrt e;t yt frnefkmys. Ñfhfafyyjt hflbj, dbhecyfz htrkfvf, hf,jnf c ,kjufvb, rkbgs yf YouTube, dytlhtybt d cjwbfkmyst ctnb — djn xnj nfrjt vfhrtnbyu 2.0. Ìtczw yfpfl ytrjnjhjt rjkbxtcndj gjkmpjdfntktq LiveJournal c Órhfbys pfvtybkb cdjb .pthgbrb yf jlby b njn ;t, f pfntv cnfkj bpdtcnyj, xnj gjzdbkjcm yjdjt erhfbycrjt bplfntkmcndj «Áerdf i Öbahf», rjnjhjt yfxbyftn dsgecrfnm ctntde. ;tycre. ghjpe b d jajhvktybb j,kj;tr ,eltn bcgjkmpjdfnm njn cfvsq .pthgbr. Êjvgfybz Kraft Foods dsdtcbkf cdjb htrkfvyst dbltjhjkbrb ;tdfntkmys[ rjyatn Trolli Road Kill Gummi Candy. Ðjkbr dsukzltk nfr: yjxm, ljhjue gtht,tuf.n cvtiyfz pvtz, wsgktyjr, ,tkjxrf — cdtn afh — pvtz, wsgktyjr, ,tkjxrf bcgeufys — rjytw. ×nj ghjbpjikj lfkmit, vj;yj ,skj epyfnm, jnrhsd gfrtnbr c rjyatnfvb, dsgjkytyysvb d ajhvt hfplfdktyys[ fdnjvj,bkmysvb ibyfvb 'nb[ cfvs[ pvtq, wsgkzn b ,tkjxtr. Ïhfdlf, pfrjyxbkjcm 'nj ntv, xnj rjvgfybz hfpjhbkfcm.
12. YouTube
Ñfvsq ,scnhjhfcneobq cfqn d bynthytnt: [hfybkbot dbltjhjkbrjd j,j dctv yf cdtnt, rjnjhst vj;tn pfrfxfnm k.,jq ;tkf.obq. Ñtqxfc b[ nfv 30 vbkkbjyjd, b rf;lsq ltym pfrfxbdftncz tot 35 nsczx. Åckb d,bnm d cnhjre gjbcrf «coke mentos», nj dscrjxbn 2745 hjkbrjd ghj nj, xnj tckb d lde[kbnhjde. ,enskre rjrf-rjks pfceyenm «Ìtynjc», dcnhz[yenm b ,hjcbnm, nj jyf ektnbn d yt,j, rfr hfrtnf. À tckb d,bnm «lefortovo», nj vj;yj edbltnm hjkbr, cvjynbhjdfyysq c rfvths yf,k.ltybz d Ëtajhnjdcrjv njyytkt. Ìj;yj yfqnb cnfhe. Ïeufxtde, Ìfujvftdf b Á.km-Á.km-juks, ybult yt gjrfpsdfdibtcz hjkbrb Çtvabhs b «Ïj.ob[ ubnfh» b reht[bycre. gthtlfxe ghj nj, xnj Ëtyby ,sk uhb,jv. Ñtqxfc dkfltkmws YouTube dtlen gthtujdjhs c vtql;jhfvb j njv, xnj-,s yf cfqnt ,skb ghtlcnfdktys dct — f,cjk.nyj dct — vepsrfkmyst dbltj, rjulf-kb,j cyznst yf gktyre. Åckb 'nj ckexbncz, MTV vj;yj ,eltn pfrhsdfnm, lf b iTunes ythdybxf.n e;t ctqxfc.
13. Ãhf;lfycrfz ;ehyfkbcnbrf
Î ckexbditvcz nthfrnt, dxthfiytv rjywthnt bkb crfylfkt c Ïfaajv Ä'llb vj;yj epyfdfnm yt bp The New York Time bkb yjdjcntq CNN, f bp ,kjuf xtkjdtrf, rjnjhsq ,sk hzljv b dct dbltk. Â jlyjq Àvthbrt ctqxfc 12 vbkkbjyjd ,kjuuthjd; rf;lsq nhtnbq cxbnftn ct,z d njq bkb byjq cntgtyb ;ehyfkbcnjv. Òfr gjzdbkcz nthvby «uhf;lfycrfz ;ehyfkbcnbrf»— ;ehyfkbcnbrf k.ltq, rjnjhst ybrjulf yt hf,jnfkb d ufptnf[ bkb yf ÒÂ, yj dct dbltkb cdjbvb ukfpfvb b vjuen cltkfnm nfr, xnj,s b[ cdbltntkmcndf ghjxkb vbkkbjys. Àltgns cxbnf.n, xnj ,kjuuthcndj — 'nj ,eleott ;ehyfkbcnbrb: nsczxb fyjybvys[ rjhhtcgjyltynjd, cdj,jlys[ jn dkbzybz rjhgjhfwbq, dkfcntq b xe;juj vytybz. Ó;t ceotcnde.n wtkst cfqns dhjlt OhmyNews, ult yjdjcnye. ktyne cjplf.n 40 nsczx lj,hjdjkmwtd cj dctuj vbhf. È[ ghjnbdybrb pfvtxf.n, xnj yfcnjzobq htgjhnf; b rfxtcndtyyfz fyfkbnbrf ,kjuuthe yt gjl cbke b lf;t cfvst kexibt ghbvths «uhf;lfycrjq ;ehyfkbcnbrb» cbkmyj yfgjvbyf.n pfdjlcrbt vyjujnbhf;rb.
14. Ïhjatccbjyfks/lbktnfyns
Áhbnfycrbq vtntjhjkju Óbkmzv Êjyyjkkb cjxbybk lkz Wikipedia cnfnm. ghj ukj,fkmyjt gjntgktybt b njnxfc ;t gjldthucz yfgflrfv: cnfnm. vyjuf;ls jnhtlfrnbhjdfkb dbrbgtlbcns-'ynepbfcns. Êjyyjkkb gsnfkcz ljrfpfnm cdj. (yfexyj ,tpeghtxye.) njxre phtybz b ghjbuhfk — fh,bnhs Wikipedia jncnhfybkb tuj jn htlfrnbhjdfybz. Ýnj yt cfvsq bpdtcnysq, yj cfvsq nbgbxysq ghbvth: d hfvrf[ Web 2.0 cjj,otcndj 'ythubxys[ lbktnfynjd vj;tn jrfpfnmcz cbkmytt jlyjuj 'rcgthnf. Ïjrf xnj Web 2.0 — 'nj yt njkmrj ghbvth njuj, yf xnj cgjcj,yf xtkjdtxtcrfz cfvjjhufybpfwbz, yj b cgjcj, gjkexbnm ytdthysq (bkb rewsq) jndtn yf djghjc pf vfrcbvfkmyj rjhjnrbq chjr. Ýynepbfcns ;t dthzn, xnj hfpev rjulf-yb,elm gj,tlbn. Ïj rhfqytq vtht ghj ukj,fkmyjt gjntgktybt Wikipedia ctqxfc dct cjj,oftn ghfdbkmyj.
15. «Ðfpvtyyfz vjytnf» (“Loose Change”)
Òfr yfpsdftncz gthdsq bynthytn-,kjr,fcnth ghj cj,snbz 11 ctynz,hz, dskj;tyysq d fghtkt 2005 ujlf yf Google Video. 80-vbyenysq abkmv cyzkb pf $6000 nhjt fvthbrfycrb[ gjlhjcnrjd bp Ím.-Éjhrf. Äjrevtynfkmysq abkmv d cnbkt MTV — cdjtuj hjlf jxthtlyjt hfccktljdfybt cj,snbq 11 ctynz,hz, rjnjhjt gsnftncz jndtnbnm yf djghjcs, relf ltkcz xthysq zobr dhtpfditujcz d Ïtynfujy cfvjktnf, gjxtve k.lb d plfybz[ cksifkb rfrjq-nj dphsd gjckt njuj, rfr cfvjktns dhtpfkbcm, b ghjx. Â vft 'njuj ujlf jy ljcnbu gthdjuj vtcnf d kexitq cjnyt yf Google Video, 'njn abkmv d bynthytnt gjcvjnhtkb ,jktt 10 vbkkbjyjd phbntktq.
16. Òjv Ñjqth, rhfczobq cntye
Îlby bp gbjythjd Web 2.0. Ïthdsq, rnj gjrfpfk yf ghfrnbrt vt[fybpv hf,jns df;ytqituj ghbywbgf Web 2.0: «rjyntyn ljk;ty utythbhjdfnmcz cfvbvb gjkmpjdfntkzvb». Çf hf,jne yb d rjtv ckexft ytkmpz gkfnbnm ybrfrb[ ltytu, ukfdyjt — crjywtynhbhjdfnmcz yf njv, xnj,s gjkmpjdfntkm gjkexfk eljdjkmcndbt jn ghjwtccf. Åckb 'nj ckexftncz, nj gjkmpjdfntkm ,eltn cfv hfl jnlfnm b jcrjkjr ,enskjxyjuj cntrkf, b lj[ke. rhsce njkmrj pf nj, xnj,s ytvyjuj gjrhfcbnm pf,jh lkz ntneirb Ïjkkb.
17. Flickr
Ñthdbc lkz [hfytybz ajnjuhfabq, ghtdhfnbdibqcz d ukfdyjt vbhjdjt ajnj[hfybkbot. Çfrfxbdftim cdjb kbxyst ajnjuhfabb, cnfdbim yf yb[ vtnrb (jyb ;t ntub) nbgf «ctvmz», «vfvf», «,snjdfz nt[ybrf», «Ðjccbz». Ïj nfrbv vtnrfv ds vj;tnt nen ;t edbltnm, rfrbt tot ajnjuhfabb c vtnrjq «vfvf» tcnm yf cfqnt. Ìj;yj dcnegbnm d rke, gj bynthtcfv — yfghbvth, exbntkz b extybrb hjccbqcrb[ irjk htuekzhyj dsrkflsdf.n ajnjuhfabb ujhjljd Ðjccbb c jgbcfybtv b njxysvb rjjhlbyfnfvb. Ïjvbvj 'njuj vj;yj yfqnb ajnjuhfabb, gj[j;bt gj njye, yfhbcjdfnm rfhnbyre b yfqnb gj[j;e. yf 'ne rfhnbyre ajnjuhfab. b nen ;t j,celbnm d ajhevt ghtbveotcndj yjdjuj Nikon. Êjulf d vbht ckexftncz xnj-yb,elm df;yjt, d gjcktlytt dhtvz dct xfot gthdst ajnjcybvrb cj,snbz jrfpsdf.ncz yf Flickr, f yt yf yjdjcnys[ cfqnf[. Èvtyyj gj'njve Flickr cnfkb yfpsdfnm yjdsvb ukfpfvb gkfytns.
18. Íjdfz htkbubz
Èynthytn d vjvtyn cdjtuj pfhj;ltybz ,sk zdktybtv gjxnb vbcnbxtcrbv. Îy ,sk ,tcgkfnysv, d ytv yt ,skj htrkfvs, d ytv euflsdfkjcm pfhj;ltybt rfrb[-nj yjds[ htkbubjpys[ ntxtybq, d ytv ,skb dblys rjynehs enjgbxtcrjuj ujhjlf Cjkywf XXI dtrf. Çfntv bynthytn cnfk hfphfcnfnmcz, tuj yfdjlybkb dctdjpvj;yst gjhyjuhfas, cgfvvths, [frths, gtljabks b ,jkmibt e;fcyst rjhgjhfwbb. Îy erjhtybkcz d gjdctlytdyjq ;bpyb. Áfyythyfz htrkfvf b gjxnjdfz hfccskrf yt cbkmyj cgjcj,cndjdfkb gjl]tve htkbubjpys[ yfcnhjtybq. È jn gjkmpjdfybz bynthytnjv djpybrfk ghbvthyj nfrjq ;t vbcnbxtcrbq djcnjhu, rfr jn gjkmpjdfybz e,jhyjq. Ñ gjzdktybtv Web 2.0 d bynthytnt cyjdf gjlybvf.n ujkjde dbpbjyths b le[jdblws. Ít nfr lfktr ltym, endth;lf.n jyb, rjulf c gjvjom. dt,-ldf-yjkmys[ nt[yjkjubq bynthytn j,htntn cj,cndtyysq hfpev, b njulf yfrjytw yfcnegbn 'hf vbkjcthlbz.
19. Ìf[vel À[vflbytl;fl
Ïhtpbltyn Èhfyf b jlby bp cfvs[ elbdbntkmys[ fltgnjd Web 2.0. Ít nfr lfdyj pfdtk cj,cndtyysq ,kju c bcgjkmpjdfybtv dct[ yfdjhjnjd Web 2.0. Ó cfqnf tcnm cdjq RSS-rfyfk, rjnjhsq, r cj;fktyb., jnj,hf;ftncz njkmrj yf afhcb. À rjulf yf cfqn pf[jlbn ;bntkm Èphfbkz, cgtwbfkmyjt dt,-ghbkj;tybt jghtltkztn tuj cnhfye j,bnfybz b gsnftncz pfhfpbnm tuj rjvgm.nth.
20. 6 herjgj;fnbq
Ífpdfybt ntjhbb, ghtlgjkfuf.otq, xnj k.,juj xtkjdtrf yf gkfytnt jnltkz.n jn k.,juj lheujuj xtkjdtrf vfrcbvev itcnm herjgj;fnbq. Åot d itcnbltcznst ujls ghjikjuj dtrf cjwbjkjufvb ghjdjlbkbcm ecgtiyst 'rcgthbvtyns, gjlndth;lf.obt yf ghfrnbrt lfyye. ubgjntpe. Âvtcnt c Web 2.0 b tuj cfvsvb hfpyjj,hfpysvb dbhnefkmysvb cjwbfkmysvb ctnzvb vj;yj ghtlgjkfufnm, xnj 'nf ntjhbz ,eltn pfvtytyf yf ntjhb. gznb bkb lf;t xtnsht[ herjgj;fnbq — lf;t ytcvjnhz yf hjcn yfctktybz ptvyjuj ifhf.
21. Ãjhbpjynfkm
Èltjkjubz Web 2.0, d ceoyjcnb, yjcbn rhfqyt fynbgenbycrbq [fhfrnth. Åckb dct gjcktlybt ujls ghtpbltyn Ðjccbb nhfnbk vfcce 'ythubb yf cjplfybt b gjgekzhbpfwb. dthnbrfkb dkfcnb, nj 'ynepbfcns Web 2.0 dct gjcktlybt ujls gsnfkbcm vfrcbvfkmyj jckf,bnm 'ne dthnbrfkm, f dvtcnj 'njuj erhtgbnm ujhbpjynfkmyst cdzpb vt;le ghjcnsvb gjkmpjdfntkzvb. Íflj crfpfnm, 'njn ghjwtcc yt jcnfkcz ytpfvtxtyysv ujcelfhcndjv. Â gjcktlytt dhtvz d jabwbfkmyjq ghtcct (cv., yfghbvth, ufptne «Èpdtcnbz») dct xfot dscrfpsdftncz djpveotybt ntv, xnj jcyjdyst hsxfub bynthytn-dkbzybz ghbyflkt;fn fvthbrfycrbv rjvgfybzv b xnj 'nj zdkztncz ytgjchtlcndtyyjq euhjpjq ceotcnde.otve gjkbnbxtcrjve cnhj. Ðjccbb.
22. Extortr
Ïhbywbgs Web 2.0, ljdtltyyst lj f,cehlf bkb crjhtt lj ienrb. Ýnjn bynthytn-htcehc yjdjuj gjrjktybz cjplfy lkz ifynf;bcnjd. Ðf,jnftn jxtym ghjcnj — yflj pfrfxfnm yf cfqn crfylfkmyjt dbltj bkb ajnjuhfab., pfntv yfpyfxbnm wtye b jnghfdbnm 'ktrnhjyye. fyjybvre j,]trne ifynf;f, f tckb ;thndf yt pfgkfnbn, nj dskj;bnm rjvghjvfn d jnrhsnsq ljcneg.
23. Íjdfz 'rjyjvbrf
Ïhbywbgs dtltybz ,bpytcf d 'gj[e Web 2.0 rhfqyt gfhfljrcfkmys b gjlxfc gjkyjcnm. ghjnbdjhtxfn ecnjzdibvcz ghtlcnfdktybzv j njv, rfr 'nj djj,ot ltkftncz. Åckb ghjfyfkbpbhjdfnm ukfdyst bcnjhbb ecgt[f d vbht Web 2.0, nj vj;yj cltkfnm cktle.obt dsdjls.
Âj-gthds[, ;tkfntkmyj, xnj,s dct ,skj f,cjk.nyj ,tcgkfnyj. Ïkfnyst cthdbcs — 'nj jn;bdf.ott cdjq dtr zdktybt, nfr crfpfnm, helbvtyn.
Âj-dnjhs[, dct ljk;yj ,snm vfrcbvfkmyj jnrhsnj. Ïhj,ktvs ghjvsiktyyjuj igbjyf;f b ytlj,hjcjdtcnys[ rjyrehtynjd rfr ,elnj yt ceotcnde.n d vbht Web 2.0.
Â-nhtnmb[, dct ljk;yj ,snm gjcnhjtyj yf gjkyjv ljdthbb. ×tv ,jkmit ns ljdthztim cdjbv ,bpytc-gfhnythfv, ntv ndjq ,bpytc ecgtiytt. Âjj,ot ;t ;tkfntkmyj vfrcbvfkmyj egjlj,bnmcz gnbwfv ,j;mbv b gjcnfhfnmcz rfr vj;yj ljkmit yt levfnm j njv, jnrelf dlheu djpybrytn d 'njv ghjtrnt ghb,skm.
Åckb cj,k.lfnm dct 'nb ghfdbkf, nj dscjrf dthjznyjcnm, xnj d rjywt rjywjd r dfv ghblen ghtlcnfdbntkb rjvgfybq Google, Yahoo bkb vtlbfbvgthbb Ðegthnf Ìthljrf b ghtlkj;fn dfv ytcrjkmrj cjnty vbkkbjy ljkkfhjd.
P.S. Ñj,k.ltybt 'nb[ ghfdbk ntv yt vtytt yt ufhfynbhetn ytghtvtyyjuj ecgt[f. Ítlfdyj ghtlcnfdbntkb rjvgfybb Yahoo cltkfkb jabwbfkmyjt pfzdktybt j njv, xnj, r cj;fktyb., jyb yt d cjcnjzybb regbnm dct pfvtxfntkmyst bynthytn-htcehcs gjrjktybz Web 2.0 b d cdzpb c 'nbv jxtym yflt.ncz yf gjybvfybt.
24. Web 3.0
Òthvby, rjnjhsq xfcnj bcgjkmpe.n k.lb, ;tkf.obt gjbhjybpbhjdfnm yfl Web 2.0. «Ïjrf ds nen Web 2.0 jcvsckztnt, z e;t d Web 3.0 (Web 2.7, Web 14.3 b n.l.) hf,jnf.».
Êhbnbre Web 2.0 vj;yj hfpltkbnm yf cktle.obt gjnjrb.
1) Òfr ybrnj njkrjv b yt j,]zcybk, xnj 'nj nfrjt. Ãlt njxyjt jghtltktybt? ×nj 'nj pf ,htl — cfqn nhtnmtuj ehjdyz Web 2.0 b cfqn gthdjuj ehjdyz Web 2.0?
2) ×nj d ytv nfrjuj ghbywbgbfkmyj yjdjuj? Google, Amazon b eBay ghtrhfcyj ceotcndjdfkb tot d ltdzyjcnst. Âct 'nj ghblevfkb lkz hfpdjlf kj[jd-bydtcnjhjd.
3) Âct 'nj ckbirjv gfajcyj b gf[ytn rfrjq-nj njnfkbnfhyjq ctrnjq.
4) Ðfccxbnsdfnm yf nj, xnj ,kjub pfvtyzn ufptns, f lbktnfyns — dscjrjjgkfxbdftvs[ ghjatccbjyfkjd, ukegj b dhtlyj.
5) Âct ntjhbb Web 2.0 cjdthityyj yt exbnsdf.n vjob vj,bkmyjq ntktajybb. Áeleott yt pf ctnm., f pf ntktajyjv.
6) Âct 'nj, rjytxyj, bynthtcyj, yj ghtlyfpyfxtyj yt lkz vtyz, f lkz gjlhjcnrjd. Âphjckjve xtkjdtre hfljcnb cjj,otcndf MySpace yt jcj,tyyj gjktpys. Äf b jcnfkmyst cke;,s pdexfn, rjytxyj, rhfcbdj, yj gjkmps jn yb[ — rfr jn hj,jnf, xbcnzotuj zqwf drhene.. Ìj;yj b ,tp ytuj ghj;bnm.
25. Ïjktpyst ccskrb
10 bynthytn-cthdbcjd, rjnjhsvb htlfrwbz «Ájkmijuj ujhjlf» gjkmpetncz dyt pfdbcbvjcnb jn dpukzlf yf nj, ceotcndetn Web 2.0 bkb ytn.
Gmail.com — cfvsq evysq b elj,ysq gjxnjdsq cthdth.
Writely.com — ctntdjq htlfrnjh, rjyrehtyn ghjuhfvvs Word, gjpdjkztn hf,jnfnm yfl ntrcnjv gfhfkktkmyj dctq htlfrwbtq.
Del.icio.us — elj,yjt [hfybkbot lkz pfrkfljr: dyt pfdbcbvjcnb jn njuj, c rfrjuj rjvgm.nthf pf[jlbim d ctnm, jyb dctulf ghb nt,t.
Netvibes.com — ctntdjq ltcrnjg, ltqcndetn gj njve ;t ghbywbge, xnj b Del.icio.us.
Box.net — d 'njn ,jrc vj;yj ,tcgkfnyj gjkj;bnm yf [hfytybt ubuf,fqn byajhvfwbb.
Snap.com— evyfz gjbcrjdfz vfibyf. Ïhtlkfuftn dfhbfyns gjbcrjds[ pfghjcjd tot lj njuj, rfr ds ljgbcfkb ckjdj, b gjrfpsdftn, rfr dsukzlzn ye;yst dfv cnhfybws, tot lj njuj, rfr ds b[ pfuhepbkb.
Flickr.com — pltcm ltqcndbntkmyj jxtym elj,yj [hfybnm ajnjuhfabb b gjrfpsdfnm b[ lhepmzv.
YouTube.com — ,tplys cfvjuj elbdbntkmyjuj dbltj.
Wikimapia.com— ub,hbl 'ywbrkjgtlbb Wikipedia b rfhns Google Maps, ldf cfvs[ wtyys[ htcehcf d jlyjv.
Blogs.yandex.ru— kexibq gjbcr gj heccrjzpsxysv ,kjufv b ukfdyjt cj,snbt d heccrjv bynthytnt 2006 ujlf.
Ájkmijq ujhjl: www.bg.ru |
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