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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
SEO-dcnhtxf: 'gbpjl dnjhjq
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Ânjhjt pfctlfybt xktyjd SEO-rke,f cjcnjzkjcm d gznybwe 19 jrnz,hz. Íf 'njn hfp rfgbnfys jnhfckb cjikb yf ,thtu b cj,hfkbcm d 'kbnyjv pfujhjlyjv jntkt Velich, ytlfktrj jn Çdtybujhjlf.
Çfxbyobrf rke,f - Èujhz Àivfyjdf - yf dnjhjq dcnhtxt SEO-rjvgfybq yt ,skj, ghtlgjkj;bntkmyj, jy ,sk yf rjyathtywbb ISDEF, jnrelf nfr b yt cvju lj,hfnmcz lj jntkz Velich, rjnjhsq, gj vytyb. vyjub[ exfcnybrjd, «e; jxtym lfktrj yf[jlbncz» .
Íf gjdtcnrt lyz ,skb:
-jabwbfkmyfz xfcnm: dscnegktybt Àktrcfylhf Ñfljdcrjuj, .hbcnjd b Àylhtz Èdfyjdf
- ghtptynfwbz ;ehyfkf Êke,f,
- jhufybpfwbjyyst djghjcs gj rke,e
Ênj z? Çfxtv z?
 'njn hfp Êke, j,htk bvz, ghbxtv ldjqyjt «Ábpytc-rke, hsyrf gjbcrjdjq jgnbvbpfwbb b gjbcrjdjq htrkfvs» bkb «,bpytc-rke, hsyrf SEO b SEA» .
Î,jpyfxty b cvsck ceotcndjdfybz - ctvm wtktq, rjnjhs[ Êke, ghbpdfy ljcnbxm (jyb ghjgbcfys d «Ïjkj;tybb» j ,bpytc-rke,t).
Óckjdyj, yf yfi dpukzl, wtkb vj;yj hfpltkbnm yf ldt uheggs:
1. Êke,yst (xnj vj;tn lfnm 'nf jhufybpfwbz cdjbv xktyfv ):
• Ítajhvfkmyjt j,otybt, j,vty jgsnjv, bltzvb b byajhvfwbtq kblthjd (!)jnhfckb.
• Ðfcibhtybt b gjdsitybt 'aatrnbdyjcnb ,bpytcf rjvgfybq-xktyjd Êke,f. Ýnjq «abirjq» djcgjkmpjdfkcz Ådutybq Ïjib,fkjd: «Â [jlt dcnhtxb nfr;t elfkjcm gjj,ofnmcz c rhegysvb gjkmpjdfntkzvb Sape.ru b gjkexbnm hzl ghtlkj;tybq b pfvtxfybq» . Ðerjdjlbntkm SAPE ghjvjybnjhbk jnyjitybt rhegys[ buhjrjd r ddtltyyjq yjdjq jgwbb ,bh;b ccskjr:
2. Î,otjnhfcktdst (xnj Êke, vj;tn lfnm dctv jgnbvbpfnjhfv).
• Ïjkj;bntkmysq bvbl; jnhfckb SEO b SEA lkz gjntywbfkmys[ rkbtynjd (xthtp cjdvtcnyst PR-ghjtrns, ;ehyfk Êke,f, jnhfcktdst ÑÌÈ, cjdvtcnyst vthjghbznbz b gh.).
• Êjywtgwb. b ghbywbgs hfpdbnbz jnhfckb d wtkjv, dkbzybt yf jnhfckm b cvt;yst bylecnhbb.
• Ðfcibhtybt vt;leyfhjlys[ ,bpytc-cdzptq.
• Î,extybt rflhjd, dshf,jnrf b htfkbpfwbz cjdvtcnys[ ltqcndbq d 'njv yfghfdktybb.
Äkz ljcnb;tybz 'nb[ wtktq ye;ys htcehcs - ltymub. Ôbyfycbhjdfybt Êke,f ntgthm ,eltn blnb yt bp rfhvfyf «ÀbÏ». Âdjlzncz j,zpfntkmyst xktycrbt dpyjcs hfp d rdfhnfk. Ïj yfibv lfyysv, cevvf dpyjcf yt jghtltktyf. Înltkmyj exfcnybrb ,elen crblsdfnmcz yf jhufybpfwb. dcnhtx, bplfybt ;ehyfkf, j,hfpjdfntkmyst b ghjx. ghjtrns. Íf 'njn rdfhnfk cevvf ,eltn jrjkj 1000 ljkkfhjd. |
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Ôjhvfn ytajhvfne hjpym
Ïhj nj, xnj dspdfkj yfb,jktt ,ehyst j,ce;ltybz d ecnfdt rke,f yb;t. Âct ;t «udjpltv» dcnhtxb ,skj dscnegktybt Àktrcfylhf Ñfljdcrjuj. Ðerjdjlbntkm jnltkf dt,-gjbcrf ßyltrcf ghtlcnfdbk bynthatqc yjdjq gfytkb dt,-vfcnthf. Ïfytkm pfgecnzn d yfxfkt cktle.otq ytltkb d ht;bvt pfrhsnjuj ,tnf-ntcnbhjdfybz. Ïthdsvb ntcnbhjdobrfvb cnfyen rfr hfp xktys rke,f.
«Êke, jgnbvbpfnjhjd - 'nj jhufybpjdfyyfz b frnbdyfz xfcnm cjj,otcndf, c rjnjhjq kturj dcnegbnm d rjynfrn, gj'njve hfccrfp j cthdbct ßyltrc.Ât,vfcnth b cjcnjzkcz d 'njq felbnjhbb; 'nj lfkj vuyjdtyye. j,hfnye. cdzpm, - gjltkbkcz c yfvb cdjbvb dgtxfnktybzvb Àktrcfylh Ñfljdcrbq. - Â nj ;t dhtvz, vs gjybvftv, xnj d Êke, yt vjuen dcnegbnm dct dt,-vfcnthf b jgnbvbpfnjhs, b gkfybhetv cjnhelybxfnm cj dctvb, rnj, rfr b vs, pfbynthtcjdfy d ekexitybb heytnf b, rfr cktlcndbt, d ekexitybb gjbcrf» .
Äfnf ds[jlf cthdbcf gjl jabwbfkmysv yfpdfybtv ßyltrc.Ât,vfcnth d vfccs yt fyjycbhjdfkfcm, gj vytyb. Êjycnfynbyf Êfibhbyf, 'nj ,eltn e;t jxtym crjhj. ×nj ;t ,eltn d 'njq gfytkb? «Â gfytkb cltkfy egjh yf byltrcfwb. cfqnf. Òfr;t ßyltrc ujnjd gjrfpsdfnm dct bkb xfcnm ,'rkbyrjd, rfrjq dfhbfyn ds,hfnm - e yb[ gjrf ytn tlbyjuj vytybz, jyb ;len yfib[ cjdtnjd b rjvvtynfhbtd. Ïjrfp ,'rkbyrjd ,eltn ddtlty yt c cfvjuj yfxfkf, f xenm gjp;t, dblbvj, d dthcbb Ïfytkm 1.1, - ltkbncz ecksifyysv Êjycnfynby. - Âf;yj, xnj jyb ujnjds gjrfpsdfnm yt njkmrj ccskrb yf cfqn, yj b ccskrb c cfqnf, bpdtcnyst ßyltrce, yj 'nj yt rfr htitybt, f rfr xfcnm lbfkjuf. Â gfytkb ßyltrc ujnjd ltkbnmcz byajhvfwbtq, d njv xbckt b njq, rjnjhfz ctqxfc pfrhsnf».
Ðjkm nfvfls dcnhtxb dpzk yf ct,z Àylhtq Èdfyjd, rjnjhsq hfccrfpsdfk exfcnybrfv j ujnjdzotvcz r ge,kbrfwbb ;ehyfkt, gj pfvscke, jy ljk;ty dsqnb d cdtn r 6-jq rjyathtywbb «Ïjbcrjdfz jgnbvbpfwbb b ghjldb;tybt cfqnjd». Ñrjhtt dctuj, ;ehyfk ,eltn yfpsdfnmcz «Ïhfrnbrf bynthytn-vfhrtnbyuf».
Òfr;t u-y Èdfyjd ghtlcnfdbk cj,hfdibvcz ljrkfl, gjcdzotyysq cthdbce «Âjghjcs b Îndtns» jn Google rfr jlyjve bp cfvs[ gthcgtrnbdys[ vfhrtnbyujds[ bycnhevtynjd. Îlyfrj wtkm 'njuj dscnegktybz lkz ytrjnjhs[ jcnfkfcm pfuflrjq. Ðfdyj rfr b dscnegktybz .hbcnjd gj ntvt «Êfr ghfdbkmyj pfrk.xfnm ljujdjhf». Â gjktpyjcnb 'nb[ ljrkfljd exfcnybrb gjpdjkbkb ct,t ecjvybnmcz: «Ýnj kb,j gecnfz nhfnf dhtvtyb, kb,j ghjcnj ytedf;tybt. Çfxtv hfccrfpsdfnm nj, xnj b ,tp njuj bpdtcnyj ghbcencnde.obv, vs pfybvftvcz 'nbv yt gthdsq ujl» , - cxbnftn Íbrbnf Àylhjcjd, utythfkmysq lbhtrnjh rjvgfybb Ingate. Íf «ytgjlujnjdktyys[ r dscnegktyb. .hbcnjd» gjctnjdfk b Àylhtq Âjhjyrjd. |
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Èynthtcyj, xnj dgtxfnktybz b d wtkjv jn Êke,f, b jn dcnhtxb e «rfgbnfyjd» b jhufybpfnjhjd jrfpfkbcm jxtym hfpyst. Èyjulf crkflsdfkjcm joeotybt, xnj 'nb k.lb ,skb yf hfpys[ vthjghbznbz[. Ïhbxbyf, rfr yfv dblbncz, d ldjqcndtyyjcnb: ctqxfc jxtym cbkmyj xedcndetncz ytjlbyfrjdjcnm gjybvfybz tuj pflfx, ajhvfnf – nj tcnm «uhfybw» Êke,f. Ñ jlyjq cnjhjys, Êke, rfr ghtlcnfdbntkmcrbq jhufy jnhfckb e;t yfxfk dsgjkyznm cdjb aeyrwbb:
- gthdjq dcnhtxtq jghtltktys/ds,hfys/yfpyfxtys kblths, pyfxbvst buhjrb hsyrf. Òtv cfvsv Êke, gjrfpfk: hfdyzqntcm yf yfie «nhblwfnre»
- ytcghjcnf yf dnjhjv pfctlfybb u-y Ñfljdcrbq bvtyyj ghb SEO-'kbnt dscrfpfkcz j yfxfkt «jnntgtkb» d jnyjitybz[ vt;le gjbcrjdbrjv ¹1 b jgnbvbpfnjhfvb. Íe;yst ckjdf ,skb crfpfys ye;ysv k.lzv
Ñ lheujq, «htcnjhfyysq» ajhvfn j,otybz (ds,hfyysq jhufybpfnjhfvb jcjpyfyyj lkz ajhcbhjdfyyjuj c,kb;tybz xktyjd) b jghtltkztn hfc[kz,fyyjcnm b ytcthmtpyjcnm jnyjitybz ytrjnjhs[ exfcnybrjd r ghjbc[jlzotve. ×tuj cnjzn gjdnjhz.obtcz pfvtxfybz j ytj,[jlbvjcnb «j;bdbnm» ve;crjq cjcnfd dcnhtx … ;tyobyfvb. Înrhjdtyyj dscrfpfkcz Àylhtq Âjhjyrjd: «Õjntkjcm ,s ghbdytcnb d jhufybpfwb. rke,f ltdeitr, ytj,zpfntkmyj evys[ b ytj,zpfntkmyj d jxrf[»» . Åuj ;t: «Îhufybpfwbjyyjq ytljhf,jnrjq cxbnf. ytj,tcgtxtybt gj jrjyxfybb pfctlfybz hf,jns cfeys, ,bkmzhlyjq, rtutkm,fyf, crjhtt dctuj, ghjcnj yt gjlevfkb j, 'njv. Ïjkexbkjcm nfr, xnj gj jrjyxfybb ghjwtccf ltdfnm ct,z rhjvt rfr d yjvth r cjctlzv c ,enskrjq ,skj ytrelf»
În c.lf ;t hfcnen yjub e gjxnb irjkmyjq «uheggjdobys» dj dhtvz dcnhtx. Â 'njn hfp gjckt jabwbfkmyjq xfcnb j,hfpjdfkbcm ytajhvfkmyst necjdrb – jlyf d htcnjhfyt, lheufz d jlyjv bp yjvthjd jntkz. «Ênj d yb[ exfcndjdfk, z yt crf;e, - cj cvt[jv hfccrfpsdftn Âfktynbyf Ùtlhbyf, - yj j,t jyb j,]tlbyznmcz d jlye rfntujhbxtcrb jnrfpsdfkbcm, njkmrj cjdctv e;t d yjxb, j,]tlbybkbcm».
Êfvthyjcnm dcnhtx cjplftn e Íbrbns Àylhjcjdf joeotybt jncencndbz rfrjuj-kb,j yfghfdktyyjuj ldb;tybz. È ukfdyfz ghbxbyf, yf tuj dpukzl, yt d vtcnt dcnhtxb, f d ytcajhvbhjdfyyjcnb herjdjlzotuj jhufyf SEO-rke,f. Èujhm Àivfyjd, yf tuj dpukzl, gjrf yt ljk;ty gthtlfdfnm herjdjlcndj rke,jv exfcnybrfv, gjnjve rfr rf;lsq yfxbyftn nfobnm jltzkj yf ct,z. «Ðt,tyrf ckbirjv hfyj ,hjcbkb d djle. Àivfyjdws tot yt ghtlcnfdkz.n, rfrjq Ôhfyrtyyintqy vj;tn bp 'njuj gjkexbnmcz» , - jgfcftncz Íbrbnf.
Âjpukfdbnm Êke, cfvb «ÀbÏ» d kbwt Èujhz Àivfyjdf, yfcrjkmrj yfv bpdtcnyj, cntcyz.ncz, yt [jnzn lfdbnm yf cjj,otcndj. Íj yfqnb lheue. rfylblfnehe, eljdktndjhz.oe. dct[, dblbvj, tot ckj;ytt. Ífcrjkmrj yfv bpdtcnyj, djpukfdbnm SEO-'kbne ghtlkj;bkb Àktrcfylhe Ìbnybre, yj jy jnrfpfkcz. Â j,otv, djghjc gjrf yt htity b j,ce;lftncz.
Çfrhsnj-jnrhsnsq rke,
Ânjhjq gj df;yjcnb djghjc – dj xnj dshfcntn cj,hfybt jgnbvbpfnjhjd, d jnrhsne. fccjwbfwb. lkz dct[ bkb d pfrhsnsq ,bpytc-rke,.
Ájkmibycndj, gj ckjdfv jhufybpfnjhjd, gjllth;fkb blt. bvtyyj rke,f. Ýnj yfikj jnhf;tybt d «Ïjkj;tybb» j Êke,t: «×ktyfvb Êke,f zdkz.ncz rjvgfybb, f yt abpbxtcrbt kbwf. Êjvgfyb. ghtlcnfdkztn gthdjt bkb dnjhjt kbwj (ehjdtym - Ãtythfkmysq lbhtrnjh, Ècgjkybntkmysq lbhtrnjh, Êjvvthxtcrbq lbhtrnjh, Ïhtpbltyn b ghjx.» |
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Îlyfrj «Ïjkj;tybt» gjrf yt endth;ltyj b yf[jlbncz yf hfccvjnhtybb e xktyjd Êke,f.
Ífghbvth, Àylhtq Âjhjyrjd ljgecrftn, xnj rke, vj;tn ,snm b jnrhsnjq fccjwbfwbtq, b pfrhsnsv ,bpytc-rke,jv, jlyfrj dj dnjhjv ckexft tuj vfkj xnj ,eltn jnkbxfnm jn k.,jq rjyathtywbb. «Îhufybpfwbjyyst djghjcs b ,tcrjytxyst vytybz "f-kz ajhev" cdtlen "yf ytn" rfvthyjcnm vthjghbznbq, dvtif.ncz ,jkmibt xbckf. Ýnj ,eltn e;t yt fccjwbfwbz, f gfhnbz jgnbvbpfnjhjd. Åckb ;t 'njn rke, cnfytn xtv-nj cdth[cthmtpysv, nfrbt ht,znf, rfr vs, cdfkzn jnnelf nen ;t - 'njuj lj,hf b yf hf,jnt [dfnftn» , - ujdjhbn Àylhtq.
 cdzpb c ajhvjq rke,f djpybrkb ghj,ktvs c ghfdbkfvb ghbtvf yjds[ xktyjd: ghtlkj;tyyjt hfytt ghfdbkj 3-[ htrjvtylfwbq jn xktyjd rke,f yt yfikj j,otq gjllth;rb. Ñtqxfc bc[jlz bp b[ «Ïjkj;tybz» dshbcjdsdftncz nfrfz rfhnbyrf gjgflfybz d Êke,.
Ïhtlkj;bnm yjde. rfylblfnehe vj;tn k.,jq xkty rke,f. Êjvgfybz, cjnhelybrjv rjnjhjq zdkztncz ghtntyltyn, ljk;yf ,snm «lj,bditqcz d ltkt ghjldb;tybz cfqnjd b gjbcrjdjq htrkfvs pyfxbntkmys[ ecgt[jd» . Àhuevtynjd pf dcnegktybt rjvgfybb ldf: rjkbxtcndj rkbtynjd b/bkb j,jhjn, yfkbxbt bpdtcnys[ jnhfcktds[ chtlcnd vfccjdjq byajhvfwbb. Âct xktys Êke,f ujkjce.n pf yjdtymrjuj. Ãjkjcjdfybt pfrhsnjt. Ítzcyj. ,eltn kb 'nj ujkjcjdfybt gj ghbywbge «f,cjk.nyjuj ,jkmibycndf» bkb «tlbyjukfcyj».
Êjvgfybz BDBD jgznm yt eljcnjbkf cdjbv ghbcencndbtv SEO-rke,, ytcvjnhz yf ghbukfitybz jhufybpfnjhjd. È 'nj e;t gj[j;t yf ytrjnjhe. rjyahjynfwb. bkb ytedf;tybt. Âghjxtv, bp ckjd Ìb[fbkf Çetdf, xktyf Ñjdtnf Äbhtrnjhjd rjhgjhfwbb ÐÁÑ, gjyznyj, xnj ,tp j,bls pltcm yt j,jikjcm: «Ïjxtve yt exfcndetv – nfr celm,f hfcgjhzlbkfcm! Åckb ghjxbnfnm rjvvtynfhbb d yfi flhtc jn PR-cke;,s Àivfyjdf b gfhnythjd, jpdextyyst Ë.lvbkjq Êelhzdwtdjq, dct cnfyjdbncz gjyznyj. Ìyt cnslyj nfrjt xbnfnm» .
Îhufybpfnjhs Êke,f yfcnhjtys ,jktt vbhjk.,bdj: «Ìs ;ltv jn BDBD jabwbfkmyjq pfzdrb j dcnegktybb d rke,, jyb j,tofkb tt ghbckfnm, enjxybd gfhe djghjcjd j dcnegktybb yf ajhevt. BDBD – rhegysq, pfvtnysq buhjr yf hsyrt, b vs jxtym yflttvcz, xnj jyb cvjuen ghbyznm exfcnbt d yfitq cktle.otq dcnhtxt».
«Â j,otv b wtkjv, dgtxfnktybz gjkj;bntkmyst, ;fkm, xnj yt ,skj Èujhz Àivfyjdf» - nfr htp.vbhjdfk dgtxfnktybz jn dnjhjq dcnhtxb Ådutybq Ïjib,fkjd.
Íb;t ghtlcnfdkty ajnjjnxtn j vthjghbznbb. Ákfujlfhbv rjvgfyb. «Àivfyjd b Ïfhnyths» pf ghtljcnfdktyyst ajnjuhfabb |
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Î,pjh gjlujnjdbkb Àyyf Ìfrfhjdf, Ätvabhf Øfrehjdf | |
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