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Âj dnjhybr 16 jrnz,hz d 14.55 gj vjcrjdcrjve dhtvtyb b ,tp njuj ytcgjrjqyfz ;bpym SEO-cjj,otcndf heytnf ,skf dp,eljhf;tyf cjj,otybtv Ådutybz Òhjabvtyrj: «Ïfhfvtnhf reqtext d ccskrt yf cj[hfytyye. rjgb. ytn... gthtrjkljdre yt db;e - yte;nj jnvtybkb?». È yfxfkjcm…. Î,ce;ltybz yf ntve «Êfr? - Ít vj;tn ,snm! - Äj;lfkbcm! - Àq lf ßyltrc!», rjnjhst ghjljk;f.ncz lj cb[ gjh.
Íflt;le yf djpvj;yjt djpdhfotybt k.,bvjuj vyjubvb "rjkleyobrf" jrjyxfntkmyj hfpdtzk Àktrcfylh Ñfljdcrbq, herjdjlbntkm jnltkf dt,-gjbcrf ßyltrcf, pfzdbd, xnj e yb[ ytn gkfyjd cyjdf ltkfnm dblbvsvb htpekmnfns gthtrjkljdrb. Ïfhfvtnh reqtext zdkztncz ytljrevtynbhjdfyysv, b ßyltrc ybrjulf yt ufhfynbhjdfk tuj hf,jnjcgjcj,yjcnm. Ífgjvybv, tot d vfhnt, rjulf "rjkleyobr" ,sk jnrk.xty dgthdst, Àktrcfylh gjcjdtnjdfk yt jgbhfnmcz yf ytuj d cdjb[ bccktljdfybz[ gjbcrf ßyltrcf.
È djn ntgthm, rjulf hfccnfdktys dct njxrb yfl «i», ujkjdyjq ,jkm. ytrjnjhs[ dt,-vfcnthjd cnfkf ytdjpvj;yjcnm ,jktt jghtltkznm dtc ckjd pfghjcf b hfccnjzybt vt;le ybvb. Íj njkmrj yt nt[, rnj ghbckeifkcz r ckjdfv Ñfljdcrjuj b djdhtvz gjlcetnbkcz, cjcnfdbd cdj. ,fpe gthtrjkljdfyys[ pfghjcjd. Ïhtleght;lty – pyfxbn djjhe;ty.
Òjn ;t cfvsq Ådutybq Òhjabvtyrj rfr ukfdf jnltkf ghjldb;tybz rjvgfybb BDBD (Êjhgjhfwbz ÐÁÑ) lfk vtytt lfkmyjdblysv rjkktufv gjdjl lkz pfdbcnb: "Îxtym elfxyj, xnj vs rfr hfp ytlfdyj dtcf 100 nsc. cfvs[ xfcnjnys[ ckjd hfcgfhcbkb." Ïj[j;fz cbnefwbz d rjvgfybz Ingate.
«Ë.,fz fltrdfnyfz rjvgfybz, hf,jnf.ofz yf lfyyjv hsyrt, lfdyj bvttn ,fpe 'nb[ gfhfvtnhjd (rfr rjyntrcnys[ juhfybxtybq, nfr b dtcjd ckjd), - ujdjhbn Àktrcfylh Ëtnjd, lbhtrnjh ltgfhnfvtynf bccktljdfybq b hfphf,jnrb rjvgfybb Ingate. - Ífghbvth, e yfc j,]tv nfrjq ,fps ceotcndtyyj ghtdsiftn ytrjnjhst, e;t jpdextyyst, yf ajhevf[ wbahs. Ýnj gjpdjkztn, c jlyjq cnjhjys, yt jcnfyfdkbdfnm dtleobtcz fyfkbnbxtcrbt hf,jns, c lheujq cnjhjys, - gjlujnjdbnmcz r lfkmytqibv bpvtytybzv cj cnjhjys ßyltrcf». |
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Ïj.n jcfyye u-ye Ñfljdcrjve b d «ÈynthËf,c» pf nj, xnj frrehfnyj gjlkj;bk cjkjvre vyjubv levf.obv jgnbvbpfnjhfv. «Ájkmifz ,kfujlfhyjcnm ßyltrce pf ghtleght;ltybt! Ìs ecgtkb cj[hfybnm dtcf juhjvyjuj xbckf ckjd! Înyjcbntkmyj hfccnjzybq vt;le ckjdfvb, nj lkz ,jkmibycndf rjyrehtynys[ pfghjcjd jgthfnjhf «&» dgjkyt ljcnfnjxyj. Îlyfrj ghb ghjldb;tybb chtlyt- b ybprjrjyrehtynys[ pfghjcjd, ,eltn yt [dfnfnm 'nb[ lfyys[», - ujdjhbn Îktu Ñf[yj, ukfdysq bynthytn-vfhrtnjkju rjvgfybb «ÈynthËf,c».
Êhjvt 'nb[ nht[ rjvgfybq "cdtnbnm" yfkbxbt gjlj,ys[ ,fp lheubt rhegyst buhjrb hsyrf yt cgtifn. Íj cxfcnkbdst j,kflfntkb "gthtrjkljdfyys[" pfghjcjd ltkbnmcz bvb c rjkktufvb yt cj,bhf.ncz yb gj lhe;,t, yb pf ltymub.
Îlyfrj jnrhsnsv jcnftncz djghjc j ghbxbyf[, gjlnjkryedib[ fhvb. ;tknj-rhfcyjuj gjbcrjdbrf cltkfnm nfrjq [jl rjytv. Ïj ckjdfv SEO-fyfkbnbrf Ingate Àynjyf Ãbhbyf, ifu c "rjkleyobrjv" vj;yj cxbnfnm dgjkyt tcntcndtyysv, tckb ghbybvfnm dj dybvfybt gjcktlybt cj,snbz nfrbt, rfr jnvtyf jgthfnjhjd anchor b link. «ßyltrc cnfyjdbncz dct ,jktt pfrhsnsv lkz dt,-vfcnthjd. Òtgthm kb,j gjzdzncz gkfnyst ,fps gthtrjkljdfyys[ pfghjcjd, kb,j yfqlencz fkmnhebcns, rjnjhst ,elen ghtljcnfdkznm 'ne byajhvfwb. ,tcgkfnyj», - endth;lftn Àynjy. Ñrjhtt dctuj, nfr jyj b ckexbncz. Íf SE-ajhevt dt,-vfcnthf e;t ghtlgjkj;bkb lheu lheue j,vtybdfnmcz cj[hfytyysvb fh[bdfvb crfxfyys[ c ßyltrcf pfghjcjd.
Ñthutq Ïfyrjd, herjdjlbntkm jnltkf nt[yjkjubq rjvgfybb Ingate, cxbnftn, xnj yf elfktybt Êjkleyobrf gjdkbzkb nt ;t ghbxbys, xnj b yf elfktybt anchor b link. «Ñrjhtt dctuj, 'nj ,skj cltkfyj lkz ,jhm,s c ghjvsiktyysv crfxbdfybtv, f nfr;t rfr gjlujnjdrf r jnrhsnb. cthdbcjd lkz dt,-vfcnthjd. Ïhfdlf, tcnm jgfctybt, xnj dct 'nj dtltn r ceotcndtyysv bpvtytybzv d fkujhbnvt». |
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Ñ wtynhjv lkz dt,-vfcnthjd, j rjnjhjv egjvbyftn Ñthutq, vyjubt jgnbvbpfnjhs cdzpsdf.n ,jkmibt yflt;ls, dtlm bvtyyj pltcm djpvj;yj ,elen ghtlkj;tys cthdbcs, rjnjhst jnxfcnb cvjuen pfvtybnm eltktyyst bp jnrhsnjuj ljcnegf jgthfnjhs. ßyltrc gkfybhetn jnrhsnm tuj 'njq jctym.. Îlyfrj yt dct j;blfybz jgnbvbpfnjhjd ,elen jghfdlfys. «Âkfltkmwfv cfqnjd bynthtcys egjvbyfybz b[ htcehcf yf cnhfybwf[ heytnf, gj'njve aeyrwbjyfkmyjcnm, c[j;fz c jgthfnjhjv link, dgjkyt vj;tn gjzdbnmcz. Îgthfnjh anchor b ghtj,hfpjdfybz, rjnjhst cjdthiftn c pfghjcjv "rjkleyobr", yt bvt.n jnyjitybz r cfqne dt,-vfcnthf, b vs yt gkfybhetv nen xnj-kb,j vtyznm», - pfzdkztn d bynthdm. SEONEWS Àktrcfylh Ñfljdcrbq.
Òfr xnj dj vyjujv ghbltncz hfccxbnsdfnm yf ct,z b yf ,hfnmtd gj jhe;b., cbnefwbz e;t gjldthuftncz cjdvtcnyjve fyfkbpe yf SEO-ajhevf[. Ïjzdkz.ncz ghtlgjkj;tybz, xnj dtc ckjd jcnfytncz ytbpvtyysv, f djn gfhfvtnh hfccnjzybz vt;le ckjdfvb vj;tn bpvtybnmcz. Íj yt dct c 'nbv cjukfif.ncz, yfghbvth, Ñthutq Ïfyrjd cxbnftn nfrjt ce;ltybt jib,jxysv: «Åckb yfxfkb vtyznm, nj vtyznm ,elen dct. Îlyfrj d ,kb;fqitt dhtvz dhzl kb ßyltrc ,eltn ghtlghbybvfnm rfhlbyfkmyst bpvtytybz. À jnckt;bdfnm dtcf yf lfyysq vjvtyn vj;yj c gjvjom. b[ ljrevtynbhjdfyyjuj zpsrf pfghjcjd, gjl,bhfz rj'aabwbtyns. Ïhjljk;ftv levfnm j lheub[ cgjcj,f[!»
Ïjxnb ctycfwbjyyjt pfzdktybt ctujlyz cltkfk Êjycnfnby Êfibhby, utythfkmysq lbhtrnjh rjvgfybb Advance. Îy yfitk cgjcj, dbltnm gthtrjkljdfyyst pfghjcs "Ïthtrjkljdrf jcnfkfcm d zdyjv dblt, ghjcnj ytvyjuj d lheujv vtcnt "
À djn gj vytyb. Êjycnfynbyf Ðjoegrbyf, fyfkbnbrf ltgfhnfvtynf bynthytn-vfhrtnbyuf "Àivfyjd b Ïfhny¸hs", gjnthz «Êjkleyobrf» cjdthityyj yt,jkmifz, n.r. 'njq byajhvfwbtq gjcnjzyyj gjkmpjdfkjcm b gjybvfkb, xnj 'nj nfrjt, ytvyjubt jgnbvbpfnjhs. Ñ 'nbv cjukfif.ncz b lheubt jgnbvbcnbxyj yfcnhjtyyst dt,-vfcnthf: «Íbxtuj, gtht;bdtv, rjytxyj! Âct hfdyj nt[, rnj gjkmpjdfkcz rjkleyobrjv d gjkyjq vtht, tlbybws. À lkz jcyjdyjq vfccs - 'nj dct rbnfqcrfz uhfvjnf». |
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Òjkmrj djn cvsckf d pfrhsnbb nfrjuj bycnhevtynf fyfkbnbrb vyjubt yt dblzn, cxbnfz, xnj nfrjuj hjlf byajhvfwbz yt gjdkbzkf ,s yf gjbcr d wtkjv. Íj gthtcnhf[jdobr ßyltrc dczxtcrb gsnftncz juhflbnm cdj. «ghtktcnm» jn vfybgekzwbq bpdyt. Âjn nfr, dcktl pf jnkextyysvb jgthfnjhfvb anchor b link gjcktljdfk b "rjkleyobr".
Íj rfr ,s yb ,skb gjlujnjdktys dt,-vfcnthf r gjdjhjnfv ßyltrcf, [jhjibq bycnhevtyn dctulf nthznm ;fkrj. «Ðtpekmnfn gthtrjkljdrb ,sk tlbycndtyysv cgjcj,jv j,]trnbdyjq dyenhtyytq jgnbvbpfwbb ljrevtynf. Ñ gjvjom. tuj pyfxtybq vj;yj ,skj ljcnfnjxyj njxyj, c njxyjcnm. lj gfccf;tq, ghjdtcnb dyenhtyy.. jgnbvbpfwb. ljrevtynf», - ctnetn Îktu Ñf[yj, ukfdysq bynthytn-vfhrtnjkju rjvgfybb «ÈynthËf,c». È gj'njve yt ,eltn kbiybv, d gfvznm j ,tpdhtvtyyj eitlitv "rjkleyobrt", cevtditv pfcke;bnm k.,jdm b ljdthbt vyjub[ dt,-vfcnthjd, dcgjvybnm, rfr dct yfxbyfkjcm. |
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«Êjkleyobr» - 'nj abhvtyyjt yfpdfybt d ßyltrct vjlekz ghtghjwtccbhjdfybz (fdnjvfnbxtcrjuj gthtajhvekbhjdfybz, ghtj,hfpjdfybz, gkfybhjdfybz b n.g.) gjbcrjds[ pfghjcjd gjkmpjdfntktq. Ïthdjt egjvbyfybt j, 'njv vjlekt ,skj tot d lfktrjv 2000 ujle:
«Â yjdjq dthcbb lj,fdkty cbynfrcbxtcrbq fyfkbp pfghjcjd (ghb rjnjhjv dsltkz.ncz bvtyyst uheggs, cbynfrcbxtcrbt rjycnherwbb, lbyfvbxtcrb vtyztncz rjyntrcn). Ìt;le ckjdfvb pfghjcf ecnfyfdkbdf.ncz cbynfrcbxtcrbt pfdbcbvjcnb, rjnjhst bcgjkmpe.ncz lkz dyenhtyytuj ghtj,hfpjdfybz pfghjcf, lfkmytqituj jn,jhf ljrevtynjd b hfy;bhjdfybz».
Ñfv nthvby «rjkleyobr» jabwbfkmyj djitk d j,b[jl d 2001 ujle:
«Ïjybvfybt pfghjcjd yf "tcntcndtyyjv zpsrt" htfkbpjdfyj c gjvjom. fkujhbnvf "ytxtnrjuj gjbcrf d cjxtnfybb c vjhajkjubxtcrbv b cbynfrcbxtcrbv fyfkbpjv", gjkexbdituj yfpdfybt "Êjkleyobr" pfghjcjd». | |
